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The Brief:To create a design concept for the refurbishment of Abbotts, a national chain of estate agents.The refurbishments will include a replan of the existing spaces with the aim ofimproving the efficiency of the work space for the employee as well as improving the overall customer experience.http://t2storage.com/
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43 Exchange Street
Norwich
Norfolk
NR2 1DJ
Case Study
The Brief:
To create a design concept for the refurbishment of Abbotts, a national chain of estate agents.
The refurbishments will include a replan of the existing spaces with the aim ofimproving the efficiency of the work space for the employee as well as improving the overall customer experience.
Particular attention will be given to improving kerb appeal from the street level, incorporating the brand values in to the design and upgrading the propertydisplays. New ways of working for both the employee and the client will beexplored...
Established in 1850, Abbotts enjoy a highly respected position in the property
market. The core values which lie at the heart of Abbotts branding are
expertise,local knowledge & longevity.
The design needs to reflect these qualities, allowing a relaxed, informative and
positive customer experience.
Customer Experience
Aftercare
Viewings
Shop Window
Browse
Consult
Local
Forum
Consultation
Consultation
Planning the working landscape:
Consultation
Consultation
Consultation
property
Display
property
Displayproperty
Display
property
Display
WelcomeWelcome
Private
Meeting
Private
Meeting
The Plan:
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feature digital &
bespoke wallcovering
Waiting
area
Waiting
area
Lettings
Reception
Sales
Reception
Consultation zone
Consultation zone
Private
meetingPrivate
meeting
Approach
Approach
CVinyl Flooring
Upholstery Fabrics Paint
colour
to walls
Feature
wallcovering
Feature carpet
tiles
Carpet tile
Secondary
wallcovering
Abbotts branding in the palette:
Birch trees & wood effect vinyl convey
longevity and prominent positioning in the
property market.
The sobering dark blues & strong linear
stripes in the flooring, convey a feeling of
groundedness and trust through which
the customer can experience the
expertise & knowledge of Abbotts core
brand values.
The injection of bright yellow keeps the
design fresh and alive whilst adding kerb
appeal.
Look & Feel - The Palette:
Private offices using fully glazed
partitions to allow natural light to flow
through the workspaces.
Elegant white desking,
creating a visually clean,
modern & efficient space.
Decorative lighting creating a warm
and homely feel...
Furniture for Workspaces:
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Installation Shots:
Installation Shots:
Installation Shots:
Case study presented by
Proici
Tel: 0800 043 4516
Web: www.proici.co.uk
Email: [email protected]
Thank You
