Aau Catalog Web

Course sChedule and CatalogI 2010 - 2011Spring / Summer / Fall

FOUNDED IN SAN FRANCISCO 1929 BY ARTISTS FOR ARTISTS

Begin Your Future HereThis book is more than a catalog. It tells of people, just like you, who aspire to do what they love everyday. These are accounts from students, graduates and faculty, who spend their days filling the world with beauty, making their visions into realities, and looking at things in a new light. If the following pages inspire you, take it as a sign. This could be the beginning of another story yours.

Course sChedule & Catalog

art is our history

and your future...ADVERTISING Copywriting Art Direction Account Planning Branding ANIMATION & VISUAL EFFECTS Traditional Animation 3D Modeling & Animation Character Animation Storyboarding Concept Art Cartooning ARCHITECTURE Architectural Design Sustainable Building Construction Methods & Materials Landscape Architecture Urban Design & Planning ART EDUCATION(new!)

FINE ART Figurative Abstract Drawing Painting Printmaking Sculpture Jewelry Design GAME DESIGN Game Production Game Art Concept Art Level Design Character Design GRAPHIC DESIGN Calligraphy Typography Print Design Package Design Logo Design

ILLUSTRATION Anime Figure Drawing Animal Drawing & Creature Design Comic Book Art Book Illustration Digital Illustration INDUSTRIAL DESIGN Car Design Motorcycle Design Product Design Furniture Design Toy Design INTERIOR ARCHITECTURE & DESIGN Commercial Design Residential Design Lighting Set Design Decorating

MOTION PICTURES & TELEVISION Acting Directing Cinematography Producing Film Production Editing Screenwriting Sound & Foley MULTIMEDIA COMMUNICATIONS Anchor On-Camera Reporting & Hosting Video Journalism Sports Reporting Multimedia Production Broadcast Communications

MUSIC FOR VISUAL MEDIA Film Scoring Video Game Music Orchestrating Music Theory Music Production PHOTOGRAPHY Digital Photography Fine Art Photography Photojournalism Documentary Photography Fashion Photography Advertising Photo Illustration WEB DESIGN & NEW MEDIA Interactive Design Motion Graphics Usability Studies Information Architecture Digital Arts

Visit www.academyart.edu for details

Art Program Instructor Art Teacher Museum Educator Arts Administrator Art Curriculum Developer FASHION Fashion Design Knitwear Merchandising Textile Design Fashion Illustration Fashion Media

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table of contents 6 10 14 16 18 26 30 60 106 > 132 182 228 252 280 310 340 372 412 434 456 490 Introduction wHAT wE OFFER HISTORy OF THE SCHOOL MESSAGE FROM THE PRESIDEnT ACCREDITATIOn InFORMATIOn InDUSTRy On CAMPUS ACADEMy AT wORK Departments,Requirements&Courses ADVERTISInG AnIMATIOn & VISUAL EFFECTS ARCHITECTURE ART EDUCATIOn (new!) FASHIOn FInE ART GAME DESIGn GRAPHIC DESIGn ILLUSTRATIOn InDUSTRIAL DESIGn InTERIOR ARCHITECTURE & DESIGn MOTIOn PICTURES & TELEVISIOn MULTIMEDIA COMMUnICATIOnS MUSIC FOR VISUAL MEDIA PHOTOGRAPHy wEB DESIGn & nEw MEDIA 589 590 590 590 594 598 602 605 609 614 615 521 529 535 559 572 580 SupportDepartments FOUnDATIOnS EnGLISH AS A SECOnD LAnGUAGE LIBERAL ARTS GRADUATE STUDIES ATHLETICS OnLInE EDUCATIOn ProgramsforEveryLevel PRE-COLLEGE PROGRAMS PERSOnAL EnRICHMEnT COnTInUInG ART EDUCATIOn PROFESSIOnAL DEVELOPMEnT CampusInformation FInAnCIAL AID & TUITIOn CAMPUS LIFE (HOUSInG & ACTIVITIES) ACADEMIC RESOURCES ACADEMIC CALEnDARS ADMISSIOnS InFORMATIOn REGISTRATIOn InFORMATIOn TRAnSFER InFORMATIOn Applications&CampusMap BACK OF CATALOG

Visitwww.academyart.eduforinformation

WatercolorpaintingbyRichardS.Stephens,founderoftheAcademyofArtUniversity

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What We offerPRE-COLLEGE PROGRAMS HighSchoolArtExperience Tuition-freehighschoolscholarships

COURSES FOR BEGINNERS Foundationscourseworkforeverylevel No-barrieradmissionspolicy;noportfoliorequired

UNDERGRADUATE DEGREES AssociateofArts BachelorofArts(MultimediaCommunications) BachelorofFineArts SecondBachelorofFineArts Certificate

ONLINE EDUCATION Undergraduate+GraduateDegrees Study100%online,ortakeonlineclassestowardyourdegree Earnthesamecreditasoncampusclasses

Moreinthiscatalog:gotopage581.Youmayalsovisit http://online.academyart.edu

Moreinthiscatalog:gotothedegreerequirementslistedineach academicarea

Moreinthiscatalog:gotopage589

GRADUATE DEGREES MasterofArts(MultimediaCommunications) MasterofFineArts MasterofArchitecture

PROFESSIONAL DEVELOPMENT In-ServiceTeachers Practicingprofessionals

ATHLETICS NCAAPacWestConference IntercollegiateTeams Recreational&IntramuralSports


Moreinthiscatalog:gotothedegreerequirementslistedineach academicarea

PERSONAL ENRICHMENT ContinuingArtEducation OnlineAwardofCompletion Alllevelsfrombeginnertoadvanced

INTERNATIONAL STUDENT SERVICES FINANCIAL AID AND CAMPUS HOUSINGFindoutmore:Moreinthiscatalog:gotopage593,orvisitusonlineat www.academyart.edu Helpwithimmigrationandvisaissues ESLcurriculumfocusedinartanddesign,frombeginnertoadvanced TakeESLandotheruniversitycoursesatthesametime



FLEXIBLE SCHEDULE Days,nights,weekends,online Intersessionclassesofferedbetweensemesters*

*FinancialAidisnotavailableforintersessionclasses.Searchup-to-date courseschedulesatwww.academyart.edu

Weareabletomeettheneedsofstudentsfromallskilllevelsandall backgrounds.Callanadmissionsrepresentativetodaytopersonalize youreducationalplan:1.800.544.2787.6 7

as you eXPlore our eXcitinG World We inVite you to use these reusable flaGs to hiGhliGht the PaGes that interest you.

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h i s t o ry

history of the school

Westronglybelievethatallstudentswilling tomakethecommitmenthavetheabilityin them.Wearecommittedtohiringafacultyof distinguishedprofessionalstohelpourstudents becomeprofessionalsthemselves. Thisisour80yeartradition.

1929Richard S. Stephens, ArtDirector for Sunset Magazine, founds the Acadmie of Advertising Art,alongwithhiswifeClara,withabeginning enrollmentof45students.

1966AcademyisgrantedauthoritytoofferaBachelorsDegreeinFineArt;FineArt,Fashion,Photography,InteriorDesign,Advertising andIllustrationclassesoffered;Academyacquiresitsownspaceat 740TaylorStreet

1933CurriculumexpandstoincludeFashionIllustration

1968Academyexpandsto625Sutter 1976Academycontinuestoexpandto540PowellStreet;approximately750studentsenrolled;libraryopens;in-house advertisingagencybegins(adcom )

1936FineArtDepartmentisaddedAdvertisingandCommercialArt,FashionIllustration,Cartooning,and Lettering&Layout

1946Enrollmentgrowsto250students;coursesofferedinGeneral 1977MasterofFineArtsprograminauguratedandapprovedbytheCaliforniaStateDepartmentofEducation

1951Richard A. Stephens, son offounder Richard S. Stephens, becomes President

1980TheAcademysDepartmentofTransportationbeginsashuttleserviceforstudents;todaytheschoolmaintainsafleetof over50vehicles

1955MagazineIllustrationandPhotographycurriculumareadded

1981AcademyreceivesNATTSaccreditation;GraphicDesigncoursesoffered

1957ArtHistory,English,andAmericanHistoryaddedtothecurriculum10

1983Collegeexpandstoprovideastudenthousingfacilityacrossthestreetfrom625Sutter11

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1985AcademyisaccreditedbyNASAD 1988AcademyreceivesFIDERaccreditation 1992Elisa Stephens, granddaughterof founder Richard S. Stephens, appointed president;79NewMontgomerybuildingacquired;SchoolofIndustrialDesign startsasProductDesign

1998AcademyreceivesACICSaccreditation;InteriorDesignbecomesInteriorArchitecture&Design

2002 School of Architecture begins; School of Motion Pictures &VideobecomesSchoolofMotionPictures&Television

80 Years of Creative Passion

2003Firstonlineclassesoffered 2004AcademyofArtCollegebecomesAcademyofArtUniversity;SchoolofAnimationopens

1993SchoolofMotionPictures&Videobegins;Academysfirstdormitoryat680Sutterispurchased

2007AcademyreceivesWASCaccreditation;ClassicCarMuseumhousingover100historiccars,includinga1929AuburnSpeedster, beginsat2151VanNess1930 1957 1968

1994AcademyintroducesProgramsinComputerArtsandDigitalMedia;Includedclassesin3DModeling,AnimationandNewMedia; SchoolofProductDesignbecomesProduct&IndustrialDesign

2008SchoolofMultimediaCommunicationsopens;NCAADivisionIIAthleticProgrambegins,ledbyformerSanFrancisco49erJamie Williams

2009SchoolofGameDesignseparatesfromAnimation;SchoolofMusicforVisualMediabegins;ComputerArtsNewMediabecomes WebDesign&NewMedia;Academymaintains17academicbuildings and17residencehallsinSanFrancisco;16,000studentscurrently enrolledwithover30areasofacademicemphasisandover50,000 alumniworldwide1973 1986 1995

Present

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president

Welcome

The creative class we are training today will be the problem solvers and visionaries of tomorrow. We consider ourselves the stewards of a learning institution that will produce this next generation.Dr. Elisa. Stephens, President

ThankyouforconsideringtheAcademyofArtUniversitytostart yourcareer.Isaystartbecauseyoullbeplacedinaprofessional atmospherefromdayone.Anartseducationhereoffersyoua chancetodevelopyourtalentandacquireskillssoughtbythe creativemarketplace.

ThesetwofoundingideasarestillattheheartoftheAcademyofArt University.Theyhavebeenkeytoourgrowthfrom25students,when mygrandfathermadehisdreamareality,tothecurrentstudent populationofover16,000. Ihopethepassionatefaculty,modernfacilitiesandextensive

In1929,mygrandfatherfoundedaschoolfortheartsbasedona revolutionaryprinciple:anyonewiththededicationandcommitment couldbecomeanartistregardlessoftheirpreviouseducation. Healsobelievedthatprofessionalartists,whomaketheirliving ontheircreativity,shoulddevelopthecurriculum.Theyarethe bestequippedtoimpartthedemandsoftheworkingworldtotheir students.

curriculumdetailedinthiscatalogconvinceyouthattheAcademyof ArtUniversityshouldbeyourfirstchoiceforformaltraininginartand design. Sincerely, Dr.ElisaStephens, President

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overview

whoweare

who we areWe are first and foremost a professional school, a specialized place to study for a career in art, design, acting, music, or communications. Useful skills and practical principles are taught here. Thats true from Architecture, to Game Design, to Fine Art. The skills and principles necessary to get a job and have a career are taught by topnotch professionals who earn a living doing what they teach. Our technical facilities and online teaching resources are second to none. We have the best-equipped production facilities and educational resources that money can buy. This gives you the technological edge on which your success depends. Our Mission: The Academy of Art University prepares aspiring professionals in the fields of design, communications and the arts by delivering excellent undergraduate and graduate degrees and certificate programs. Visit us online at www.academyart.edu to learn more about what we offer.16

Admissions PhilosophyOur open admissions policy is rare among art schools. Weve found that our students potential doesnt depend on their past elsewhere, but on their future with us. How to Apply: Go to the Admissions section in the back of this book for basic admissions requirements, instructions and applications. You may also call us at 800.544.2787 (within U.S. only) or 415.274.2200, or apply online at www.academyart.edu.

Home-schooled StudentsWe welcome and encourage home-schooled students to enroll in our degree and non-degree programs. The Academy of Art University open door admissions policy equally applies to home school students who participate in a program officially recognized by the state in which they live.

Transfer StudentsOur Admissions Office makes transfer of credit as simple and easy as possible. If you have completed previous college-level coursework, we welcome you to submit your official transcripts for review for possible credit.

(NASAD), which is located at 11250 Roger Bacon Drive, Suite 21, Reston, Virginia, 20190, (703) 437-0700, to offer degrees of Associate of Art, Bachelor of Fine Arts, Master of Fine Arts, and Certificates. The BFA Interior Architecture & Design program is accredited by The Council for Interior Design Accreditation (formerly FIDER) as a Council for Interior Design Accreditation Accredited Professional Level Program. The Master of Architecture Program is also accredited by the National Architectural Accrediting Board (NAAB). The Academy is also an institutional member of the Career College Association (CCA). NAAB Accreditation In the United States, most state registration boards require a degree from an accredited professional degree program as a prerequisite for licensure. The National Architectural Accrediting Board (NAAB), which is the sole agency authorized to accredit U.S. professional degree programs in architecture, recognizes three types of degrees: the Bachelor of Architecture, the Master of Architecture, and the Doctor of Architecture. A program may be granted a 6-year, 3-year, or 2-year term of accreditation, depending on the extent of its conformance with established educational standards. Doctor of Architecture and Master of Architecture degree programs may consist of a pre-professional undergraduate degree and a professional graduate degree that, when earned sequentially, constitute an accredited professional education. However, the preprofessional degree is not, by itself, recognized as an accredited degree. The Academy of Art University, Department of Architecture offers the following NAAB-accredited programs: M.Arch.(pre-professional degree + 63 graduate credits) M.Arch.(non-pre-professional degree + 87 graduate credits) Next accreditation visit for all programs: 2010 For more information and full statement of accreditation for online programs, please see the accompanying CD or go to www.academyart.edu.17

Undergraduate AdmissionsThe Academy of Art University maintains a no-barrier admissions policy for all undergraduate programs.* Previous experience with art and design is not required for admission, and students of all skill levels are encouraged to apply. It is our belief that all students willing to make the appropriate commitment have the ability to learn professional-level skills.

University Policies and Academic InformationThis print catalog is for your information only; information found in this book is subject to change at any time. Detailed university policies and academic information are available on the accompanying CD as well as on our website at www.academyart.edu.*Please note that the Academy may reject any applicant whose records indicate inadequate preparation and/or interest for its programs. An applicant who has been denied admission will not be allowed to register for classes.

Graduate AdmissionsThe Academy requires graduate applicants to demonstrate their ability and intent to complete a Master of Arts (MA), Master of Fine Art (MFA) or Master of Architecture program (M. Arch.).* The Academy does not require a portfolio for graduate admissions.

Accreditation / MembershipsLike other institutions of higher learning, we are authorized by the State of California to grant BA, BFA, AA, MA, MFA, and M.Arch degrees, as well as Certificates. Accreditation/Memberships The Academy is regionally accredited by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges (WASC) located at 985 Atlantic Avenue #100, Alameda, California, 94501, (510) 748-9001. The Academy is also accredited by the National Association of Schools of Art and Design

International StudentsThe International Student Admissions/Services Department assists each student with the application and admissions process, student visa and immigration procedures, academic advising and class registration. The Academy application form and application procedures are also available in Traditional Chinese, Simplified Chinese, Korean, Portuguese, Spanish, Indonesian, and Thai on our website at www.academyart.edu.

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industry on camPusAboutSpringShowForthreeweeksinMay,ourcampustransformsintoamarketplace forthefutureofthearts.Weshowcasetopstudentworkinevery programattheschool. Theextraordinarytalentwevegroomedattractscuratorsfromfineart galleries,creativedirectorsandtalentscoutsfromaroundtheworld. Theyallcometocampusforthenextbigthing:you. Someofthemostrecognizablenamesintheindustryattendthe SpringShow.Theyincludethefollowing:Activision AmericanGreetings BBDO BlueSkyStudios BMW Lucasfilm MarvelComics Mazda McCannErickson MercedesBenz MicrosoftGames MTV Nickelodeon Nissan Ogilvy-Mather Pixar Sony WaltDisneyCompany WarnerBrothers Iwasmostimpressedbytheirbroadskillsetwhich thegraduateprograminstills.[Graduates]notonly knowusabilityprinciples,butalsowebdesignand coding all functions that I normally hire three differentpeoplefor.Ithinktheyarewellpositioned togointointerviewstellingthehiringmanagersthat theycandoitall.Iwoulddefinitelyconsiderhiringa fewofthegraduatesthatImet. ColleenNoonan,HearstDigital I thought the show was very well planned. The accommodationsforportfolioreviewwereexcellent. Severalstudentswereindustryready.Iam,infact, hiringonestudenttodoajobformerightnow. AxelAlonso,MarvelComics I appreciate the serious art education you provide yourstudents.Asthedemandsforqualityincrease, the Academy of Art University continually stands out. ToddHarris,DisneyInteractiveStudiosslc Its always a pleasure to participate in the Spring Show. I so admire the talent of all the artists that attendtheschool.Ireallyenjoythedesignartsand Isawsomeamazingphotographythisyear. AnjelicaCasillas,Rhythm&HuesStudios Atalentedgroupofartistsonceagain.Ihavetosay ofalltheschoolsIhavevisited,yoursisoneofthe mostimpressive. ErnieEdmondsonm,WaltDisney AnimationTelevision I thought the event was terrific. I was most impressed by the Illustration, Animation and Fine Arts departments. I felt that the depth and uniqueness in style and concept really showed throughinthosethree. MikeNuttall,Mattel I can honestly say that the Academy puts on the bestshowIvebeento.Planningandhostingwere perfect. Your students definitely seem industry ready. MarkHarvey,AmericanGreetings We plan on making at least one offer based on meetingthatpersonattheshow. MarilynFriedman,PDI/DreamWorks Iwasgreatlyimpressedbytheshow.Theworkwas topnotch. MattDelorenzo,Road&Track TheworkthatIsawthisyearwasveryimpressive. There were a handful of talented animators with strong and well organized reels. Most of the students whom I met with were very professional and had excellent attitudes. There are a few animationgraduatesIwillconsiderhiringiftheyare stillavailableinthelatefall. MichaelFranceschi,Alumnus NickelodeonAnimationStudios,Warner Brothers,Mazda,andcountlessothers. Itsverywellorganized,easytoreviewtheworkas wellasminglewithotherprofessionals.Overall,the school feels very dynamic and inspirational. Its amazingtowatchtheschoolcontinuetogrowevery year.Youguysreallyknowhowtothrowapartyand wewillbebacknextyear. JohnCupit,NissanDesignAmerica

WhatIndustryGuestsHavetoSay

Everyfamousartisthadtogettheirbig break.Wewantyoutohaveyourstoo. ThatswhytheAcademyofArtUniversity hostsseveralmajorindustryevents throughouttheschoolyear.

CNN DeutschLA DreamWorks ElectronicArts GeneralMotors Grey/NY Kodak ILM InsomniacGames

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Highlightsfromthe2009 SpringShowMonicaDannehl(BFA09GraphicDesign) beganworkforTwistStudiothedayafterthe show.MarvelComicshiredChrisStaggs (BFA09Illustration)andistestingMark Simmons(BFA09Illustration)forafuturejob. TheWaltDisneyAnimationTelevisionRecruiting Coordinatorselectedworkfromgraduatesto presentdirectorsandnetworkexecutivesforthe fallTVlineup. NissanDesignAmericainvitedRomanMistiuk (BFA09IndustrialDesign)toSanDiegoforan on-siteinterviewforadigitalmodelingposition. PhotoInduced.comfeaturedtheSpringShowand profiledRosannaAnson(MFA11Photography) andUnnikrishnanRaveendranathan(BFA10 Photography). Rhythm&HuesStudioshiredAmyGohal(BFA 08Animation)intheriggingdepartment. AmericanGreetingshiredYukaWanamakerParker(BFA09Illustration)asasummerintern andisinterestedinhiringSeHeuiOh(MFA09 Animation)forananimationpositionattheirLos Angelesstudio. PDI/DreamWorksextendedofferstoHyoung JoongSeo(MFA08Animation)andKeira Cheng-ChiaYang(MFA09Animation)asentrylevelCharacterTechnicalDirectors. MattelflewAnneMayoral(BFA08Industrial Design)downforinterviews. TheGREY/NYRecruitingConsultantagreed topresentthreeadvertisinggraduatestothe creativemanagementteamforconsideration. TalentscoutSusanFriedmanwillhelpInez Machado(BFA09Advertising)andSahar Mozaffar(MFA09Advertising)locateworkin NewYork.ShewillalsoassistMattSartain(MFA, 09Photography)breakintoNewYorkgalleries. Susanwasalsowowedbytheworkshesawfrom KyleSilber(BFA10FineArt)andKatherineNieh (BFA09GraphicDesign). AmericanArtistisconsideringanupcoming articleonHsin-YaoTseng(BFA09FineArt)and KatherineB.Young(MFA10FineArt). TheRoad&Trackeditorwasimpressedwiththe workofDavidTorres(BFA09IndustrialDesign), HermanDelosSantos(BFA09IndustrialDesign) andtheMetroMorphconceptofRomanMistiuk (BFA09IndustrialDesign). MattelexpressedinterestinHermanDelos Santos(BFA09IndustrialDesign)andSteve Goodrich(IDS)forpossiblecontracts. BlizzardEntertainmentinterviewed52students andrequestedmoreworkfromKarlLindberg (BFA09Illustration),whotheymissedatthe show.

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fa s h i o n s h o w

FashionShowGuestsofHonorEachyeartheSchoolofFashionselectshonoreeswhohavemadean outstandingcontributiontothefashionindustry.Theyarealsoselectedto beprofessionalmentorsforthestudentbody.Thefollowingmembershave attendedandreceivedaDoctorofHumaneLettersfromUniversityPresident Dr.ElisaStephens:

MadeleineCzigler,executiveproduceofFashionFileTVParis FlorenceMller,guestcuratoroftheYvesSaintLaurentExhibitionand professoratInstitutFrancaisdelaMode GalMamineandFaridChenouneoftheFoundationPierreBergYves SaintLaurent RosalieHuang,CondeNastChinaandTaiwan GeneKrell,CondeNastJapanandKorea JeanneBeker,hostofFashionTelevision CharlotteLurot,directorofBacchusPRinLondon TittiMatteoni,editor-in-chiefofFashionmagazineinItaly ParisianretailerMariaLuisaPoumaillou

1999 2000 2001 2002 2003 2004 2005 2006

2007 2008 2009

RositaandTaiMissoni OscardelaRenta RoseMarieBravo ZandraRhodes,KoosvandenAkker JosieNatori;FernMallis,SeniorVicePresident ofIMGFashion JoanKaner,formerSeniorVicePresidentandFashion DirectorofNeimanMarcus(retiredin2005);JeremyScott AzzedineAlaia,CarlaSozzani AlexanderMcQueen;ChristopheGirard,DeputyMayor ofParisResponsibleforCultureandDirectorofFashion StrategyofLVMHFashionGroup;RobertMettler,former ChairmanandCEOofMacysWest(retiredin2008); WilkesBashford;BertrandDelano,MayorofParis VivienneWestwood;LouloudelaFalaise;RobinGivhan, FashionEditorofTheWashingtonPost;ZacPosen RalphRucci,JamesGalanos MartineAssouline,ProsperAssouline,DavidDownton

NationalGuests MattTyrnauer,produceranddirectorofValentino:TheLastEmperorand specialcorrespondenttoVanityFair MichaelFink,formerWomensFashionDirectoratSaksFifthAvenue CameronSilver,ownerofDecades CeslieArmstrong,award-winningeditor,TVhostandeditor-in-chiefof www.ceslie.com SallyLohan,WestCoastEditorofWorthGlobalStyleNetwork KimballHastings,formersenioreditor,TeenVogue LauraandKateMulleavyofRodarte GeoffreyBeene AntonioLopez IsaacMizrahi

FashionInternshipsFollowingthefashionshowandawardsceremony,gueststraditionallyselect aninternfromthegraduatingclass.Onoccasionmorethanonestudentis

LocalGuests JoeHallerandIanHannula,ownersanddesignersofNiceCollective TatianaSorokko,WestCoastEditorofHarpersBazaar MelissaCeria,journalistandco-founderofShareYourLook.com SusanFoslien,ownerofSusan(ofBurlingame)andTheGroceryStore BenOspital,founderofMAC-ModernAppealingClothing MonicaCarlson,VPofInventoryandPlanning,MerchandiseOperations andBusinessIntelligenceatSephora DawnDzedzy,DirectorofMarketing,SaksFifthAvenueSanFrancisco BayArea

selected:RalphRucciandtheAssoulineseachchosetwostudents.Oscarde laRenta,RoseMarieBravoandAlexanderMcQueenchosethree.Inaddition toofferinginternships,guestsofhonorsharetheirindustryexperiencewith thestudentbodyduringapaneldiscussion.

InternationalGuests 22

SuzyMenkes,fashioneditoroftheInternationalHeraldTribune PatrickCabasset,editor-in-chiefofLOfficielmagazineParis

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f i l m f e s t i va l

motion Picture & teleVisions ePidemic film festiValForourstudentsandfaculty,theresno suchthingasashelteredenvironment. Wevebrokenourhallowedhallsdown withtheEpidemicFilmFestival.Weteach moviemakingasbothanartformand abusinesssothatstudentsdonthave topineawayfortheironebigbreak.At ourannualEpidemicFilmFestivaltalent scouts,Hollywoodprofessionalsand independentfilmluminariesfillour1,400 seattheatertopreviewourbeststudent filmsoftheyear.Professionalswhohave mentoredstudentsandofferedtricks ofthetradehaveincluded:NealBaer, ExecutiveProducer/Writer,ER,Law& Order:SVU;DinoCarlaftes,LiteraryAgent, MetropolitanTalentAgency;BruceDavison, Actor,AcademyAwardNominee;Glenn Farr,Editor,A.C.E.,AcademyAward Winner;JerryFreedman,Writer/Director, X-Files,CriticalCondition;RobertGoodwin, ExecutiveProducer/Director,X-Files;Pamela Green,Director/Producer;Catherine Hardwicke,Director,Twilight;ScottHamilton Kennedy,Director;DanLibental,Editor, A.C.E.;ChristopherLloyd,Emmy Awardwinningactor;ChadLowe,Emmy Awardwinningactor;ChrisMilk,Director,24 25

MTVDirectoroftheYear;StevenR. McGlothen,Producer;ChuckMinsky, Cinematographer;MichaelNankin, Director/Writer,BattlestarGalactica; RonaldParker,Producer/Writer,Broken Trail,JoanofArc;MilliePerkins,Acclaimed Actress,TheDiaryofAnneFrank;Mala Powers,StarontheWalkofFame,Golden GlobeNominee;DeborahRafflin, GoldenGlobeNominee, 7thHeaven,Bookof Days;FlorenceRoudaut, Producer;JerryShevick, Producer;HarryWiner, Director/Producer, VeronicaMars, SpaceCamp.

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academy at Work

Modern HeirloomsSchoolofFashiongraduatestudents

Enforcing Environmental StandardsGraphicDesigngraduatestudentVincentLo reinterpretedtheRestrictionofHazardous

workedonasemester-longprojecttocreate garmentsthathadaminimalenvironmental impact.Thestudentteamsdevelopedfour collectionsacrossconcentrationsofDesign, 3DDesign,TextilesandKnitwear.Eachteam

Substance(RoHS)guidelinesthatgovernthe wasaskedtocreateacollectionofmodern

StudentsDesignforthePlanetTheDesignIgnitesChangeinitiativeencouragesstudents tocreategooddesigntoaddresspressingsocialproblems. Alwaysatthevanguardofartanddesignmovements,Academy ofArtUniversityhascontributedavarietyofprojects.An overviewofeachisincludedbelow.

consumerelectronicsmanufacturingindustry. heirloomsandleavebehindalegacyfor Heupdatedthebrandingandauditsystem givingvisualunitytothecompliantproducts andawaytodisplaytheexactamountof hazardoussubstancesfoundwithinthem. Theprojectaddedmuch-neededlifetoa vaguestandard.Losrepackagingelevated theRoHScertificationtoacovetable designationandgaveitnewrelevanceinthe industry. successorstobuildupon.Onestudent teamusedcuttingroomwastewhileanother reuseddiscardedhospitalscrubs.Inaddition todesigningacollectionresponsibly,teams wererequiredtoproposeabusinessmodel andimplementationstrategy,including plansforserviceelements,distribution,retail concepts,marketingtacticsandstaffing. Eachteamalsoconsideredfuturelaborand productionpracticesthroughanalysisof eachcollectionsintendedlifecycles.

Tree Free Toilet Paper Goes MainstreamAspartofaGraphicDesignand

The Three Rs RevisitedR3:Recycle/Reuse/Reclaimisacollaborative projectbyAcademystudentsthatexamines

Upcycled ArtThePhotographyDepartmentfoundaway tocreateartfromwastewiththeirPaper AirplanesInstallation,amobilesculpture ofpaperairplanesmadefromusedand unwantedphotopaper.Photographers, whooftenuseaconsiderableamountof paper,contributedthematerialsandwrote messagesandthoughtsonsustainability.

Sustainabilitycourse,graduatestudentJenny productlifecyclesinordertocreatemore holisticsolutions.StudentstakingPrint3in PandevelopedthePULPbrandoftoilet papertoeducatethepubliconsustainable alternativesforpaperproduction.Toreduce deforestation,Jennycreatedabrand thatharnessesagriculturalwaste,hence eliminatingourdependencyontree-fiber.By communicatingthebenefitsofrenewable materials,thisprojectaimstomakepersonal behaviormoreenvironmentallyresponsible. GraphicDesignidentifiedanexistingproduct anddocumentedthatproductslifecyclein abook.Theresultingcollectionincludea reusableandenergy-efficienthairdryeranda recyclablerefrigerator.

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academy at WorkDesignBuildProjectinSanAnselmo,CaliforniaInsummer2009,ProfessorGregUpwallandfive studentsfromtheGraduateSchoolofArchitecture embarkedonAcademyofArtUniversitysfirstDesign BuildProject.Inanintensivethreemonthperiod,the studentsdesignedandconstructedacustomstandaloneofficeforahomeinSanAnselmo,California.In a1,000hoursofdesignandresearchonrecycledand reclaimedmaterials. Inthedesignprocess,ProfessorUpwall,aLEED certifiedarchitect,gavethestudentsanadditional challenge:tocreateandbuildwithprefabricated modularcomponents.Suchasystemenabled studentstobringtheconstructionbacktotheprecision environmentoftheUniversitysworkshop.Second,it prefabricateddesignscouldbereconfiguredforavariety ofdifferentsitesanduses.

Quotes from Participating StudentsOneoftheexcitingaspectsofourdesignisthe factthatitcanbeadaptedtomanydifferent siteconditions,needsoftheclient,andmaterial choices.Themoduledesigncreatesprecision construction,highinsulationfactors,andsimple assembly.Thecompactsizeofthemodulesmakes iteasyfortwopeopletocarryandinstallonvery steepterrain,likeontheWhitworthsproperty. MaryTelling

returnforcostofmaterials,theirclientsreceivedcloseto shortenedassemblyonsitetotwoweeks.Finally,the

The DesignSincetheareaofthebuildingwaslessthen 120squarefeet,nopermitwasrequired. Concretefoundationwaspouredwiththree drilledpiersonthesteepslopeintheback oftheclientsproperty.Theshopfabricated modulesweredesignedtocreatewall/floor, wall/roofcombinations.Thesemoduleswere boltedtoeachotherandthenconnectedto sixthin,internalsteelmomentframeswhich addstructuralrigidity.Materialswerechosen tomaximizeefficiencyanddurability,withan emphasisonenvironmentallysustainable materials.Reclaimedredwoodsidingon theexterior,recycleddeniminsulation,LED lightingsystems,andLowE2insulated glazingwerealsoimplementedinthedesign.28

TheadvantagesoftheDesignBuildarebeneficial forboththeclientandthestudents.Theclient receivesthededicationandfocusedattentionof fivestudentsunderGregsthoughtfulguidance. Whilewegainreal-lifeexperienceasnotonlythe architect,butasthecontractorandconstruction workerstoo. ShanayMoghbel

Future ProjectsTheAcademyofArtUniversitySchoolof Architectureisreviewingpotentialfuture projectsfornon-profitsandindividualclients tobedesignedandconstructedbystudent groups.Interestedpartiesmaycontactthe SchoolofArchitectureat415.274.2200.

Constructingthemodulesinthewoodshophas allowedustodesignsystemstominimizewaste. Allofourstudsandplywoodhavebeenprecalculatedandlaidoutsothatwehavelessthen aninchofwasteforevery16feet.Efficientdesign hasbeencarriedoutfromthedesignprocess throughtoconstruction. JustinAckerman29

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Truth

in advertising does exist, and its thriving hereSomeoneoncesaidthatadvertisingis salesmanshipinprint.Despiteaworld thathasgonedigital,thisprinciple remainstruetoday. Here,youlllearnanintegratedapproach tomarketingcommunications.Youwont beusingfadsorcheaplaughs.Youlluse whatyouusebackedbysolidstrategic thinkingfortheconsumer,forthemedium andforthetimes. Empoweredwithyourskills,youllbeable toexpresstheideabehindtheproduct inwaysthatwillgrabandholdbothyour audienceandfutureemployersalike.

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Participate in real-world projects for real clients.Classesin:Advertising Art Copywriting Art Direction Account Planning Media Planning and More!

What We offerProfessional Faculty: TheSchoolofAdvertisinghasaprestigious facultyofworkingprofessionalstoleadandguideitsstudents. Industry Outreach:Representativesfrommajoradvertisingfirms, andcreativerecruitersfromaroundthecountry,participateinthe Academysyearlyportfolioreviewswithgraduatingseniors. Opportunity: Advertisingstudentsareurgedtoenterintodozensof competitions.Winnersaresenttoawardsshowsheldnationallyand internationally. Professional Experience: EachyearstudentworkfromtheSchoolof Advertisingissubmittedtotoptrademagazines.Studentworkhasbeen publishedinmagazinessuchasCMYKandArchive.

AdvertisingFirmsHiringOur GradsInclude:Publicis & Hal Riney TBwA\Chiat\Day McCann-Erickson young & Rubicam GMO / Hill, Holliday Cliff Freeman & Partners Saatchi & Saatchi Goodby, Silverstein & Partners Black Rocket Advertising Foote, Cone & Belding Citron, Haligman, Bedecarre

Everyyear,advertisingstudentsparticipateinreal-world projectsforrealclients.Thesearejustsomeoftheclients ourstudentshaveworkedwithrecently:Esurance: Studentscompetedtocreateinnovativeadvertisingideas fortheexistingErinEsurancecampaign.Mediaincluded:interactive, PRevents,ambient,andguerillaadvertising.EsurancesMarketing TeamselectedthewinningcampaignsandawardedanAcademy studentapaidsummerinternship.Theyalsosponsoredconstruction forastate-of-the-artconferenceroomdesignedbyAcademy InteriorArchitectureandDesignstudents.Prizesincluded$2,500in scholarshipsfor5students.

Charles Schwab: Prizesforthewinningcreativeideasdevelopedfor theexistingAskChuckcampaign,included$7,000inscholarships for7students.Competingstudentsputtogethermediathatincluded: print,interactiveandinnovativeadvertising.CharlesSchwabs AdvertisingManagerandAdvertisingDepartmentselectedthewinning campaignideas. Rainbow Light, Green Dog naturals:ForRainbowLightsGreenDog Naturalscaninesupplements,oncampusandonlinestudents competedtocreateanemergingmediacampaign.Mediaincluded: socialmediawebsite,YouTubevideos,blogs,bannersandprint advertising.RainbowLightsVicePresidentofBusinessDevelopment selectedwinningcampaignideas.Prizesincluded$2,000in scholarshipsfor6students. Aquarium of the Bay: Oncampusandonlinestudentscompeted todevelopanumbrellacampaignfortheAquariumsthreenew exhibits:Octopus,JelliesandBayLab.Mediaincluded:newspaper adsfortheSanFranciscoChronicle,ExaminerandSFWeekly;BART stationbillboards;postersforBARTtraininteriors;radiocommercials; websitebanners;videodisplayfortheSanFranciscoFerryBuilding; andadigitalbillboardondisplayattheBayBridge.Aquariumofthe BaysMarketingTeamandChiefExecutiveOfficerselectedwinning campaigns.Prizesincluded$2,000inscholarshipsfor4students.35

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career PathsAccount PlanningPartner/ Planning Director, VP Group Director, Group Director Planning Director

Copywriter

worldwide Chief Creative Officer

Group Creative Director

Didyou know?Every year, four School of Advertising students are sent to new york City to participate in the Art Directors Club portfolio review. In San Francisco, a reception is held where students get the opportunity to view the ADC reel with industry professionals. Each spring, the School of Advertising holds a party with student Spring Show work on display. The party is attended by more than 100 industry representatives from the major ad agencies in San Francisco.

Senior Accounting Planner

Creative Director

Account Planner

Associate Creative Director

Junior Accounting Planner

Senior Creative

Mid level; Junior

Art Director

worldwide Chief Creative Officer

Group Creative Director

Creative Director

Associate Creative Director

Senior Creative

Mid level; Junior

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Marlon McKennyAlumnus, AdvertisingMarlonisahands-onCreativeDirectorandMotion Designerwithover10yearsofinteractiveexperience. Specializinginflashdesignandmotiongraphics, MarlonhasworkedforFortune500companies includingTribalDDB,PublicisModem,CaratFusion, ElectronicArts,andGapInc. Website:www.artnomad.com TeachingBlog:artnomad1.blogspot.com

interVieWsDaniel PradillaMFA Student, Advertising

Q:HowwhereyouabletolandyourfirstjobinAdvertising? Marlon:Ithinktheonethingthatsetmeapartwasmysolidunderstandingof Flash.Atthetime,Flashwasprettynewandrevolutionary,sotodemonstrate myskills,Iwouldfindtutorialsonline,tweaktheprojectabit,andpostthe designsonmywebsite.Recruiterswereabletoseedemonstrationsofmyskills, rsum,andcontactinformationatatimewhenmostdesignersdidnt havewebsites.Youvealwaysgottostaytwostepsaheadofthepack. Q:Haveyoueverhadanadvertisingjobthatyoufoundembarrassing? Marlon:WhenIwasincollegeattheAcademyofArtUniversity,aclubowner paidme$50topaintMenandWomenonthedooroftheclubsrestrooms. Needlesstosay,thosefiftybuckscameinhandy! Q:Whatsthemostfunyouhaveeverhadwhileonthejob? Marlon:WhenIworkedforModemMediabeforetheacquisitionbyPublicis, wehadcompanysponsoredhappyhoursonce,andsometimestwice,aweek. Astheofficeexpandedweattendedcateredcompanymeetingsatfour-star hotelswithlavishspreadsandopenbars.Forthecompany,thiswas reciprocationforthe10-12hoursofworkweputineveryday.

Q:Whenyouinterviewanewgraduateforajob,whatdoyoulookfor? Marlon:Agenciesarealwayslookingforindividualswithmultipleskillsets.Its notenoughtobegoodatonediscipline.EmployerswantArtDirectorsthatcan concept,design,andanimate,orCopywritersthatcanedit,write,concept,and presenttoaclient.Theoldsayingisstillrelevanttoday:Themoreyoulearn,the moreyouearn. Q:Anyadvicefornewgraduatesinthejobmarket? Marlon:Staymotivated:Every2-3months,updateyourwebsite,portfolio,and rsum.Ifyoudonthaveclients,redesignadsthatyouseeinmagazinesand puttheminyourportfolio.Whenthingsareslow,itsagreattimetoworkpro bonoorforfriendsandcommunityorganizationswithlimitedbudgets. Staypositive:Employerswanttohirepositivepeoplewithpositiveenergy. Exercising,designing,andnetworkingaregoodwaystokeepupthemorale duringaslump.Negativeenergybreedsnegativesituations.Surroundyourself withpositivepeoplethatmotivateandinspireyou. Stayhumble:Theadvertisingcommunityisverysmallanditsveryimportant thatyoutreateveryonewithrespect.Nomatterhowgoodyouthinkyouare, theresalwayssomeoneouttherethatsbetterandbystayinghumbleyouopen yourselfuptolearn,grow,andpeoplewillrespectyouforthat. Q:Namesomethingthatyouread,watchorlookateveryday. Marlon:Ithinkitsveryimportantthatcreativeshavepassionsandinterests beyondwork.Obsessingaboutworkallthetimeusuallyleadstostressand burnout.Forme,ImahugeMixedMartialArtsandUFCfan.ItraininMuay ThaiKickboxing,JiuJitsu,andboxingtorelievestressandkeepmymind sharp.IalsoenjoyremixingDrum&Bass,ReggaeandHip-Hop.

AnativeofBogot,Colombia,Danielspentseveralyearsworkingin advertisingfirmsbeforeenrollinginthegraduateprogramattheAcademy ofArtUniversitytostudyArtDirection.In2006,heopenedhisfirstcompany, DesignPradilla,LLC,withtheintentofproducingworktoeffectivelytarget U.S.-basedHispanicandgeneralmarkets.HealsoworkedasanArtDirector attheHispanicagencyVerswyvelAdvertisinginMiami,Florida,aswellas WindmillAdvertisingGroupinFortLauderdale.Hebeganhisstudiesatthe Academyin2008,andsincethenhasobtainedmanyimportantrecognitions suchasanInternationalANDYaward,aGoldNationalADDYaward,and 1stPlaceattheAcademysWinterandSpringShows.Hisworkhasalso beenfeaturedinseveralindustryrelatedwebsitesandpublicationssuchas CMYKMagazine(July2009).AdforWatchisimo

Q:Whatsbehindyourbestwork? Daniel:Lotsofresearch,fewhoursofsleep,confidenceandluck. Q:Ifyouweretoputtogetherastyletimecapsuleforthelastdecade,name threethingsthatwouldgoinit: Daniel:Photoshop.TheInternet.AConsumer. Q:Whatdoyouread,watchorlookateveryday? Daniel:cnn.com,creativity.com,adsoftheworld.com,adage.com, adforum.com,eltiempo.com,googleanalytics,myemail. Q:Howistheadvertisingindustrychangingforthebetter? Daniel:Everyonefinallyunderstandstheimportanceofinteractiveadvertising. Q:Namethreecharacteristicsfoundineverycreativepersonyouhavemet: Daniel:Passion.Dedication.Confidence. Q:WhatsyourfondestmemoryoftheAcademysofar? Daniel:Theawardsceremonies!

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deGree requirementsAssociateofArts[AA]inAdvertisingAA UNIT REQUIREMENTSMAJORCORE +MAJORBYADVISEMENT +LIBERALARTS TOTAL 33UNITS 15UNITS 18UNITS 66 UNITS

BachelorofFineArts[BFA]in AdvertisingBFA UNIT REQUIREMENTSMAJORCORE +MAJORBYADVISEMENT +ELECTIVES +LIBERALARTS TOTAL 36UNITS 42UNITS 9UNITS 45UNITS 132 UNITS

BFA ADVERTISING DEGREE REQUIREMENTS3 1 1 4 1 1 WrittenCommunicationcourses EmploymentCommunications&Practicescourse HistoricalAwarenesscourse ArtHistory&Appreciationcourses QuantitativeReasoningLiteracycourse CulturalIdeas&Influencescourse

AA ADVERTISING DEGREE REQUIREMENTS2 1 2 WrittenCommunicationcourses EmploymentCommunications&Practicescourse ArtHistory&Appreciationcourses

Minimum2.0GPAandpetitiontograduate Note:Minimumpassinggradeformajorcourses:C-


WRITTEN COMMUNICATION REQUIREMENT BFA ADVERTISING CORE COURSESLA108 LA110 CompositionfortheArtist EnglishComposition:NarrativeStorytelling ADV100 ADV109 ADV112 ADV115 ADV230 ADV232 ADV241 ADV244 ADV360 ADV420 FND113 FND125 IntroductiontotheComputer IntroductiontoAdvertising Marketing&AdvertisingStrategies Copywriting1 DrawingforDigitalPhotography&Advertising DigitalTechniques1 AdvertisingCreative1 ArtDirectionforAdvertising AccountPlanning PortfolioPreparation1 SketchingforCommunication ColorandDesign

WRITTEN COMMUNICATION REQUIREMENTLA108 CompositionfortheArtistCHOOSE ONE:

CHOOSE ONE:

LA202 LA280

EnglishComposition:CreativePersuasion&Argument PerspectiveJournalism

AA ADVERTISING CORE COURSESADV100 ADV109 ADV112 ADV115 ADV230 ADV232 ADV241 ADV244 ADV360 FND113 FND125 IntroductiontotheComputer IntroductiontoAdvertising Marketing&AdvertisingStrategies Copywriting1 DrawingforDigitalPhotography&Advertising DigitalTechniques1 AdvertisingCreative1 ArtDirectionforAdvertising AccountPlanning SketchingforCommunication Color&Design

LA202 LA280


EMPLOYMENT COMMUNICATIONS & PRACTICES REQUIREMENTLA291 DesigningCareers

EMPLOYMENT COMMUNICATIONS & PRACTICES REQUIREMENTLA291 DesigningCareers

HISTORICAL AWARENESS REQUIREMENTCHOOSE ONE:

ART HISTORY & APPRECIATION REQUIREMENTLA120 LA121 ArtHistorythroughthe15thCentury ArtHistorythroughthe19thCentury

LA171 LA270 LA359

WesternCivilization USHistory UrbanSociology

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ART HISTORY & APPRECIATION REQUIREMENTLA120 LA121 ArtHistorythroughthe15thCentury ArtHistorythroughthe19thCentury

QUANTITATIVE REASONING LITERACY REQUIREMENTCHOOSE ONE:

MasterofFineArts[MFA]in AdvertisingMFA UNIT REQUIREMENTSSTUDIO +DIRECTEDSTUDY +ELECTIVESBYADVISEMENT +GENERALSTUDY TOTAL 27UNITS 18UNITS 6UNITS 12UNITS 63 UNITS

MFA ADVERTISING DEGREE REQUIREMENTS1 1 1 HistoricalAwareness&AestheticSensitivitycourse CrossCulturalUnderstandingcourse ProfessionalPractices&Communicationscourse

CHOOSE TWO:

LA124 LA175 LA254 LA255 LA256 AmericanArtHistory TopicsinWorldArt

NaturalPhenomena AstronomyintheNewMillennium Human-CenteredDesign CollegeMath TopicsinContemporaryMath

LA118/IDS120 HistoryofIndustrialDesign LA123 LA127

FinalThesisProject(MidpointReview&FinalReview) Minimum2.0GPAandpetitiontograduate Note:Minimumpassinggradeforgraduatecourses:C

LA131/GAM131 HistoryofGaming LA132/ANM102 HistoryofAnimation LA134/ANM104 HistoryandTechnologyofVFX& ComputerAnimation GenresinFilm HistoryofComics 20thCenturyArt LA182 LA222

CULTURAL IDEAS & INFLUENCES REQUIREMENTCHOOSE ONE:

PROFESSIONAL PRACTICES & COMMUNICATIONS REQUIREMENTGS604 ProfessionalPractices&Communication

LA195/ILL195

LA127 LA180 LA238 LA343 LA359 LA368 LA462

TopicsinWorldArt Geography&MuseumCultures WorldLiterature ComparativeReligion UrbanSociology ExperiencingCulture:AnthropologyforTodaysArtist PowerofMythandSymbol

MFA ADVERTISING REQUIRED STUDIO COURSESADV602 ADV604 ADV606 ADV616 ADV622 ADV623 ADV625 MS:ArtDirection MS:CopywritingTechniques MS:Campaign1 MS:AdvancedAdvertisingConceptDevelopment MS:PerspectivesinAdvertising MS:AccountPlanning MS:InteractiveAdvertising

LA226/IAD230 SurveyofTraditionalInteriorArchitecture LA229/IAD231 SurveyofContemporaryInteriorArchitecture LA236/IAD232 SurveyofBayAreaArchitecture LA243/ILL310 LA276 HistoryofAmericanIllustration SeminarinEurope LA244/FSH244 HistoryofFashion LA281/MPT255 HistoryofFilm:Pre1940 LA282/MPT256 HistoryofFilm:Post1940 LA302 LA307 LA382 LA383 LA384 GR242 PH101 FilmTheory&Criticism HistoryofAesthetics ContemporaryCinema:1990-Present InternationalCinemainanAgeofChange UnderratedCinema HistoryofGraphicDesign PhotoHistoryandConcepts

HISTORICAL AWARENESS & AESTHETIC SENSITIVITY REQUIREMENTCHOOSE ONE:

GS601 GS602 GS607 GS609 GS903

TheRenaissanceArtWorld&ItsClassicalOrigins TheArt&Ideologyofthe20thCentury MS:Art&IdeasoftheEnlightenment RenovatingTradition:Art&Ideasofthe19thCentury GraduateSeminarinEurope

orADV621 MS:AdvancedCopywritingTechniques

CertificateinAdvertisingCERTIFICATE REQUIREMENTSMAJORCORE(FOLLOWBFACORE) +MAJORBYADVISEMENT +BYADVISEMENT +ELECTIVES +ARTHISTORY TOTAL Minimum2.0GPAandpetitiontograduate Note:Min.passinggradeformajorandbyadvisementcourses:C36UNITS 42UNITS 24UNITS 12UNITS 6UNITS 120 UNITS

orADV600 MS:StrategicThinking ADV626 ADV630 MS:TheBrand&Branding MS:DigitalMotionGraphics

orMPT625 MS:EditingConcepts

CROSS CULTURAL UNDERSTANDING REQUIREMENTCHOOSE ONE:

GS603 GS606 GS611 GS627

Anthropology:ExperiencingCulture CrossingBorders:Art&CultureinaGlobalSociety CulturalNarratives IndustrialDesigninaGlobalizedWorld

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underGraduate classesADV100:Introductiontothe Computer

ADV109:Introductionto Advertising

3 UnITSThisisanintroductiontothewide,

ADV112:Marketing&Advertising Strategies3 UnITSThisisafoundations-levelcourse

3 UnITSThiscourseisdesignedtointroduce

studentstothebasicconceptsandterminologyofcomputergraphicsasitisusedin film,visualeffects,games,andanimation. Studentswillhaveabetterunderstandingof thedifferentdisciplinesthatcollectivelymake upcomputergraphicsproduction.Additional Course Fee: 100.00

wonderfulworldofadvertisingandprovides asurveyofallofthesubjectsadvertising studentswillstudy.Historyofadvertising, strategy,copywriting,artdirectionandintegratedcommunicationsareintroducedand practicedatanappropriatelevel.Additional Course Fee: 100.00

coveringthestrategicbasisofalladvertising.Thiscourseconcentratesondeveloping acreativebrieffromwhichcoreadvertising conceptsaregenerated.Additional Course Fee: 100.00

pring ST: 12:00PM02:50PM|07:00PM09:50PM TH: 12:00PM02:50PM OL: YES

pring ST: W: 08:30AM11:20AM|12:00PM02:50PM 12:00PM02:50PM

OL: YES

ummer SCHECKONLINEORCONTACTUSFORAVAILABLETIMES OL: YES

ummer SW: 08:30AM11:20AM12:00PM02:50PM OL: YES

pring STH: 08:30AM11:20AM F: 12:00PM02:50PM OL: YES

all FT: W: 12:00PM02:50PM|03:30PM06:20PM 12:00PM02:50PM

all FT: W: 08:30AM11:20AM|12:00PM02:50PM 08:30AM11:20AM|12:00PM02:50PM|03:30PM

TH: 12:00PM02:50PM OL: YES

ummer STF: 12:00PM02:50PM OL: YES

06:20PM OL: YES

all FM: 08:30AM11:20AM|12:00PM02:50PM|03:30PM 06:20PM OL: YES

Course days and times are updated on a regular basis. APPLY, REGISTER, and VIEW updated schedule at www.academyart.edu.46 47

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ADV115:Copywriting1

3 UnITSAnintroductiontothebasicelements

ADV195:Graphics2

3 UnITSThefocusofthiscourseexploresthe

ADV226:AdvertisingResearch

3 UnITSThiscoursesurveystheessential

ADV232:DigitalTechniques1

3 UnITSThiscourseencompassesanintro-

ofwritingforprintadvertising,focusingon headlinesandtaglines.Alladassignments arebasedoncreativestrategiesdeveloped bythestudents.Prerequisites: Take ADV 109, ADV 112, LA 108, LA 110 and LA 202 or LA 280. Additional Course Fee: 100.00

finerpointsofartdirection,includingtypography,illustration,photography,andadvanced layouttechniques.Studentsarechallenged toartdirectwithrealsophistication,honing theirskillstoaprofessionallevel.Prerequisites: Take ADV 175 Additional Course Fee: 100.00

areaofadvertisingresearch.Studentswill learnhowadvertisingresearchisused,and allabouttheresearchspecialistprofession.Prerequisites: Take ADV 109 & ADV 112 Additional Course Fee: 100.00

ductiontographicsoftwareprogramsfor advertisingpagelayout.Studentsfocuson selectionoftheappropriateprogram,and maximumutilizationofeachprogramstools andcapabilities.Prerequisites: Take ADV 100. Additional Course Fee: 100.00

ADV244:ArtDirectionfor Advertising

ADV290:A-Team:PartA

3 UnITSThisisarealadvertisingagency

3 UnITSAftercompletingthiscourse,students

pring STH: 12:00PM02:50PM

willhaveafirmgraspofthefundamentalsof artdirectioninadvertising.Relevantadvertisinghistory,usageoffonts,pagelayout, andtheresponsibilitiesanartdirectorwillbe covered.Prerequisites: Take FND 125, ADV 232, ADV 241, & ADV 360 (only ADV 360 may be taken concurrently). Additional Course Fee: 100.00

withintheAcademyofArtUniversity.Inthis setofcourses,studentswilldorealwork forrealclientswhilebeingmentoredbytop agencyprofessionals.Additional Course Fee: 150.00

pring SCHECKONLINEORCONTACTUSFORAVAILABLETIMES

pring SM: W: 07:00PM09:50PM 07:00PM09:50PM


ummer SCHECKONLINEORCONTACTUSFORAVAILABLETIMES

pring SM: T: 03:30PM06:20PM 12:00PM02:50PM


OL: YES


all FT: 07:00PM09:50PM


pring SW: 12:00PM02:50PM OL: YES

all FCHECKONLINEORCONTACTUSFORAVAILABLETIMES


all FM: 12:00PM02:50PM OL: YES

all FM: T: 07:00PM09:50PM 12:00PM02:50PM

ADV230:DrawingforDigital PhotographyandAdvertising



quicksketchdrawingskillsandtechniques 3 UnITSUsingtheskillslearnedinCopywriting thatanartdirectormustusetoconveyadverOL: YES 1,studentswillexpandtheirwritingabilities tisingconcepts.Concurrently,studentswill tocreatebodycopythatworkswiththeir learnthephotographicskillsneededforan ADV175:Graphics1:Typography headlines.Conceptualandstrategicthinking artdirectortosampleonfilmthevisionsthey 3 UnITSThiscourseacquaintsthestudent arestressed. haveinmind. withtheprinciplesoftypographyandgraphic Prerequisites: Take ADV 115 Prerequisites: Take FND 113 & ADV 232. ADV 232 may designthatareusedtosolveadvertising Additional Course Fee: 100.00 be taken concurrently. communicationproblems.Allthetoolsand Additional Course Fee: 100.00 pring S skillsofdesignincludingcolor,composition, TH: 07:00PM09:50PM typography,photography,andillustrationwill pring S OL: YES beexplored. M: 12:00PM02:50PM|03:30PM06:20PMPrerequisites: Take ADV 244, ADV 232 and ADV 332 Additional Course Fee: 100.00

ADV215:Copywriting2

3 UnITSInthiscourse,studentslearnthe

all FM: T: W: 12:00PM02:50PM 12:00PM02:50PM 03:30PM06:20PM

all FT: W: 07:00PM09:50PM 12:00PM02:50PM

OL: YES

ADV241:AdvertisingCreative1

3 UnITSStudentswillstudytheartofadcre-

ADV255:GuerillaOnline& Television

3 UnITSThiscoursefunctionsasaninternaladvertisingagency,givingstudentsthe opportunitytoapplytheirskillsagainstreal worldclients.Studentswillworkasateam, takinginputfromprospectiveclients,developingstrategiesandadconcepts,presentingtheirideastotheclient,andexecuting selectedpieces.Prerequisites: Take ADV 342 and obtain Department Directors Approval. Additional Course Fee: 150.00

ADV291:A-Team:PartB

ation,focusingonthedevelopmentofcompellingconcepts.Thepurposes,possibilities, andpracticesforcreatingadsareexplored.Prerequisites: Take ADV 109 & ADV 112 Additional Course Fee: 100.00

3 UnITSInthiscourse,studentswillexamine

thecurrentstateoftheemergingguerilla advertisingmediumandexplorehowthe tacticmightfitintoalargeradvertisingcampaign.Prerequisites: Take ADV 332 & ADV 341 Additional Course Fee: 100.00



W:

12:00PM02:50PM|03:30PM06:20PM

OL: YES

pring SM: T: 07:00PM09:50PM 07:00PM09:50PM


pring ST: 03:30PM06:20PM OL: YES


pring SW: 03:30PM06:20PM

all FM: 07:00PM09:50PM OL: YES



all FM: 12:00PM02:50PM|03:30PM06:20PM TH: 12:00PM02:50PM|03:30PM06:20PM




all FW: 03:30PM06:20PM OL: YES

all FT: 03:30PM06:20PM OL: YES

all FM: T: 07:00PM09:50PM 07:00PM09:50PM

OL: YES 48 49

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ADV315:Writing&Producing Radio


3 UnITSStudentslearnmorecomplexfea-


3 UnITSTrueinteractivityisdrivingthefuture

ADV342:CampaignDesign

3 UnITSThisclassencompassesfurther

ADV346:InteractiveAdvertising

3 UnITSThiscourseintroducesstudentsto

ADV360:AccountPlanning

3 UnITSStudentswilllearntheintuitivethink-

3 UnITSInthishands-onclass,studentslearn turesofgraphicandpublishingsoftware, thetechniquesneededtowriteandproduce utilizingtheseprogramstoproduceand enhancesuperiorfinishedlayouts. spotsfortheintimatetheaterofthemind Prerequisites: Take ADV 232 medium:radio.TheywilllearntoutilizestoAdditional Course Fee: 100.00 rytelling,pacing,dialogueconstruction,and voiceactorcastingagainstabackgroundof pring S musicandsoundeffectstocreate60-second T: 03:30PM06:20PM gemsthatcaptivatetheiraudience. OL: YESPrerequisites: Take ADV 215 and obtain Department Directors approval Additional Course Fee: 150.00

ofonlineadvertising.Inthiscourse,students willdeveloptheskillsneededtobeproficient inexecutingprofessionalqualityanimated andinteractivework.Prerequisites: Take ADV 332. Additional Course Fee: 100.00

intensiveinvestigationofthespecialproblemsinvolvedindevelopingcampaignable concepts.Studentsexploretheopportunities andresponsibilitiespresentinthecreationof apowerfulcampaign.Prerequisites: Take ADV 244 Additional Course Fee: 100.00


therapidlydevelopingworldofonlinead units.Theclassbeginswithareviewofthe basicsofAdobeFlashthenproceedstoconceptingandexecutingrichmedia.Students willutilizecreativebriefs,storyboards,and Flashproductiontechniquestobringtheir ideastolife.Prerequisites: Take ADV 336 and ADV 341. Copywriting students: Take MPT 110 instead of ADV 336. Additional Course Fee: 100.00

ingandcommunicationskillsthatleadto successfuladvertisingcampaigns.Thisintensivecourse,taughtbyaccountplannersfrom majorcreativeagencies,willprovidestudents within-depth,professionalexperienceworkingonavarietyofrealassignments.Prerequisites: Take ADV 112 Additional Course Fee: 100.00






all FM: T: 03:30PM06:20PM 03:30PM06:20PM


pring SM: 07:00PM09:50PM OL: YES


ummer STTH: 03:30PM06:20PM

all FT: W: 07:00PM09:50PM 12:00PM02:50PM


OL: YES


all FT: W: 12:00PM02:50PM 03:30PM06:20PM


ADV335:Copywriting3

3 UnITSDesignedforcopywriters,thecourse

ADV341:AdvertisingCreative2

all F

3 UnITSInthisclass,studentsdevelopthe

ADV330:AdvertisingInternational Business3 UnITSThiscoursecoversthestrategic

emphasizesthecreativedevelopmentand morecomplexprojectsthatstudentscanuse intheirportfolios,suchasexecutingoflong copyads.Prerequisites: Take ADV 215 and obtain Department Directors approval Additional Course Fee: 100.00

basicsofinternationalbusinessandadvertising.Studentswilllearnhowtocompeteeffectivelyintheincreasinglyglobalmarketplace.Prerequisites: Take ADV 244 and ADV 112 Additional Course Fee: 150.00

abilitytocommunicatetheiradvertising conceptsclearlyandpowerfully.Theclass willalsointroducestudentstotheconcepts ofcampaignthinking,andthedifferences betweenideasthatareone-shotsandthose thatarecampaignable.Prerequisites: Take ADV 244 Additional Course Fee: 100.00

ADV343:Integrated Communications

W:

07:00PM09:50PM

OL: YES

3 UnITSBasedonclientneedsandmarket

ADV352:HonorsCampaignDesign3 UnITSStudentswillneedtoshowaselec-


realitiesoutlinedinassignments,students usetheprinciplesofstrategicthinkingto developafullrangeofsalespromotionand merchandisingmaterials.Thecourserequires studentstothinkthroughanddevelopacompleteintegratedmarketingcampaign.Prerequisites: Take ADV 341 Additional Course Fee: 100.00

pring SW: 07:00PM09:50PM TH: 03:30PM06:20PM OL: YES



tionofworktobegrantedentrancetothis intensiveworkshop,whichwillbetaught byatopaward-winningcreativedirector. Developmentofworktobesubmittedto studentawardshowcompetitionswillbe encouraged.Fourtosixshow-qualitycampaignswillbeproduced.Prerequisites: Obtain Department Directors Approval. Additional Course Fee: 100.00

ADV362:AdvertisingMedia Planning

3 UnITSThiscourseisanintroductionto

pring STH: 07:00PM09:50PM OL: YES

advertisingmediaplanning,amajoractivityintheadvertisingindustry,especiallyin advertisingagenciesandclientorganizations. Thiscoursewillemphasizeconsumermedia ratherthanindustrialmedia,andnational advertisingplanningratherthanlocalplanning.Prerequisites: Take ADV 460. ADV 460 may be taken concurrently. Additional Course Fee: 100.00


all FTTH: 03:30PM06:20PM








all FTH: 07:00PM09:50PM OL: YES



all FW: 07:00PM09:50PM 51

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ADV365:TheTVCommercial

3 UnITSThiscollaborativecoursedevelops

ADV370:BrandandBranding

3 UnITSThiscourselooksatandexploresthe

ADV440:AdTeam

3 UnITSThisintensiveworkshop-style

ADV460:AccountPlanning2

3 UnITSStudentsgainfirst-handexperience

ADV465:CreativePlanning

3 UnITSInthiscourse,emphasiswillbe

ADV490:IndependentStudy

3 UnITSIndependentstudyisadvancedlevel

skillsinconceiving,developingandexecutingtelevisioncommercials.Studentswill workinteamswithMPTstudentsandlearn aboutdifferenttypesofcommercials,special effects,CGIs(computergeneratedimagery) andbudgeting.Prerequisites: Take ADV 332 & ADV 341 Additional Course Fee: 400.00

basicsofbrandmarketing.Studentswilllearn totailormarketingeffortstofurtherthename andequityofaspecificgoodorservice,differentiateitinasaturatedmarketplace,and createafollowingofloyalcustomers.Prerequisites: Take ADV 341 and ADV 332 or ADV 460. Additional Course Fee: 125.00

classformallyconcentratesoncollaborationbetweenartdirectorsandcopywriters. Strategicthinking,copywritingandartdirectionskillsdevelopedduringprevioussemesterswillbeincorporatedintheproductionof professionallevelpresentationpieces.Prerequisites: Take ADV 341 Additional Course Fee: 125.00

withtheprocessoffine-tuningafloodof ideasintoasinglebigidea,andthetranslationofthatideaintoadvertisingreality. Studentsareexposedtothethinkingoftop creativeprofessionalsandclients.Prerequisites: Take ADV 460. ADV 460 may be taken concurrently. Additional Course Fee: 125.00

placedontheimportanceofservingasthe liaisonbetweentheclient,agency,andconsumer.Studentswillexplorewaysoflearning aboutthetargetandhowtoprovideguidance duringthecreativedevelopmentprocessto ensurethatcampaignsstayontargetandon strategy.Prerequisites: Take ADV 460 Additional Course Fee: 100.00

instructionbetweenateacherandoneto threestudents.Itcoversprocesses,projects, techniques,conceptsandstylesspecific tothestudentsinvolved.Outcomeswillbe uniquetotheindividual.DepartmentDirector approvalisrequired.Additional Course Fee: 100.00

pring SM: 03:30PM06:20PM OL: YES


pring SW: 12:00PM02:50PM|03:30PM06:20PM



pring SM: 07:00PM09:50PM








all FTH: 12:00PM02:50PM




all FM: 07:00PM09:50PM

ADV367:ArtofPresentation

3 UnITSThiscourseisdesignedtogivestu-

ADV420:PortfolioPreparation1

dentsthenecessarytoolsandexperienceto professionallypresentideas,campaigns,and portfoliostopotentialemployersandclients. Agreatcomplementtothemid-pointportfolio class,studentswilldevelopskillsneededto buildanetworkofindustrycontacts.Reallife scenariosandrole-playingwillbeemphasized.Prerequisites: Take ADV 244, ADV 360, & ADV 342 or ADV 460. ADV 342 or ADV 460 may be taken concurrently. Additional Course Fee: 400.00

3 UnITSInthiscourse,studentsstartprepa-

ADV446:InnovativeAdvertising

ADV464:InteractiveAdvertising23 UnITSStudentswillexploretheminisite

ADV498:CollaborativeProject

3 UnITSInthisclass,studentswilltaketheir

rationsfordevelopingakillerportfolio,an absolutenecessityforsecuringajobin theadvertisingindustry.Selectionsfromall previousworkwillbeanalyzedandselected orrejectedforinclusion.Studentswillbegin tweakingselectedworktobringittoahigh levelofsophistication.Prerequisites: Take ADV 342 and either ADV 195 or ADV 335 and Department Director approval is required. Additional Course Fee: 125.00

conceptsbeyondtheprint,outdoor,andTV executions.Artdirectors,copywriters,and accountplannerswillworktogethertocreate newwaystoentertainandinform.Particular emphasiswillbepaidtotheintersectionof creativemediatocreatepowerfulnewconversationswithconsumers.Prerequisites: Take ADV 342 & ADV 343. Additional Course Fee: 125.00

asanadvertisingmediumbyconceiving, designing,buildingandpublishingthemfor theironlineportfolios.Integratingsitesinto studentsexistingcampaignswillreceive emphasis.Studentswilldevelopknowledge inInformationArchitectureandUserInterface DesignalongwithintermediateFlashskills.Prerequisites: Take ADV 346 Additional Course Fee: 100.00

ADV475:PortfoliosforPlanners

3 UnITSStudentsmeetingsetcriteriaare

3 UnITSThiscoursewillconcentrateonthe

selectedbytheirdepartmenttoworkonan interdisciplinarycollaborativeproject.This developmentofaportfoliothatdemonstrates projectwillmirrorreallifeprojectsandallow foravariedandsophisticatedapproachto onesidentity,howonethinksaboutthe Advertisingbusiness,andthequalityofones problemsolving. work.StudentswillconcentrateondevelopPrerequisites: Obtain Department Directors Approval. inganoverallconceptandthematerials Additional Course Fee: 100.00 necessarytobringittofruition(ie:briefs, pring S creativework,screeners,focusgroups,and CHECKONLINEORCONTACTUSFORAVAILABLETIMES researchprojects). ummer S all FCHECKONLINEORCONTACTUSFORAVAILABLETIMES CHECKONLINEORCONTACTUSFORAVAILABLETIMES


Prerequisites: Take ADV 460 and obtain Department Directors Approval Additional Course Fee: 100.00









all FTH: 12:00PM02:50PM





all FF: 12:00PM02:50PM

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ADV499:SpecialTopics

3 UnITSSpecialTopicsclassofferingschange

eachsemesterandareconductedby specialists.Youmaycontactyouracademic departmentdirectororadvisorformoreinformation.PleasenotethatsomeSpecialTopics havearequiredcoursefee.Additional Course Fee: 100.00

Graduate classesADV600:MS:StrategicThinking3 UnITSAgraduate-levelcoursecoveringthe

ADV602:MS:ArtDirection

3 UnITSThiscoursefocusesontypographic

designandlayouttechniquestoimprovethe graduatestudentsabilitytocommunicate theiradvertisingconceptsclearly,powerfully andwithrealsophistication.Prerequisites: Take ADV 604, ADV 622, and ADV 623 (all can be taken concurrently). Non-domestic students must complete ESL 004 or have equivalent English proficiency (waived for non-domestic students taking classes online only). Additional Course Fee: 100.00

ADV604:MS:Copywriting Techniques

3 UnITSThiscoursefocusesontheabil-

itytocreatewell-written,creativelyfocused advertising,alongwithdevelopingcopywritingskills.Assignmentsarebasedoncreative strategieswrittenbythegraduatestudent.Prerequisites: Take ADV 602, ADV 622, and ADV 623 (all may be taken concurrently). Non-domestic students must complete ESL 004 or have equivalent English proficiency (waived for non-domestic students taking classes online only). Additional Course Fee: 100.00

pring ST: 03:30PM06:20PM


all FT: 03:30PM06:20PM TH: 07:00PM09:50PM

strategicbasisofalladvertising.Thiscourse looksatadvertisingasabusiness,asa creativecommunicationprocess,asasocial phenomenon,andasafundamentalingredientofthefreeenterprisesystem.Students developacreativebrieffromwhichcore advertisingconceptsaregenerated.Prerequisites: Take ADV 606 Additional Course Fee: 100.00



OL: YES

ADV500:InternshipinAdvertising3 UnITSInternshipisonlyopentoqualified


ummer SMTH:12:00PM02:50PM OL: YES

ummer STTH: 03:30PM06:20PM OL: YES

upper-divisionstudents,offeringanopportunitytoworkinafieldrelatedtoAdvertising.Additional Course Fee: 100.00




all FM: 03:30PM06:20PM


ummer S all FCHECKONLINEORCONTACTUSFORAVAILABLETIMES

Course days and times are updated on a regular basis. APPLY, REGISTER, and VIEW updated schedule at www.academyart.edu.54 55

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ADV605:MS:DigitalGraphics

3 UnITSInthiscourse,studentswillreceive

ADV607:MS:TVCommercial

3 UnITSThiscoursehonesthegraduate

areviewofAdobeInDesign,Illustrator,and Photoshopasfundamentaldesignprograms foradvertisingpagelayout.Stressisplaced onmaximumutilizationofeachoftheprogramstoolsandcapabilities.Prerequisites: Obtain Department Directors Approval. Additional Course Fee: 100.00

studentsabilitiesinconceivingandexecutingtelevisioncommercials.Studentswillbe involvedinallphasesofproductionandwork withseniorfilmschooldirectors,cinematographersandeditorsinproducingprofessional qualitycommercialsfortheirportfolioreels.Prerequisites: Take ADV 606 & ADV 622 Additional Course Fee: 100.00

ADV620:MS:Advanced AdvertisingArtDirection

ADV622:MS:Perspectivesin Advertising

ADV623:MS:AccountPlanning3 UnITSGraduatestudentswillworkwith

3 UnITSThefocusofthiscourseisonthefiner

3 UnITSThiscoursereviews20thCentury

pring SF: 12:00PM02:50PM|03:30PM06:20PM OL: YES

pointsofartdirection,includingtypographic design,layouttechniquesandconceptabilities,inorderforstudentstoexecutetheir workcreativelyandefficiently.Management issuesaffectingartdirectorsandtheirrolein emerginginteractivecommunicationswillbe explored.Prerequisites: Take ADV 606 Additional Course Fee: 100.00

advertisinghistorywithanemphasison trendsthatwillaffectfutureadvertising. Graduatestudentsstudypeople,agencies, eventsandcampaignsthatshapedtodays industry.Prerequisites: Take ADV 602, ADV 604, & ADV 623(all may be taken concurrently). Non-domestic students must complete ESL 003 or have appropriate placement test scores (ESL requirement is waived for permanent residents & non-domestic students taking classes online only). Additional Course Fee: 100.00

top-levelaccountplannerstouseintuitive thinking,creativityresearchandcommunicationskillstouncoverthehiddeninsights andtruthsthatmotivateconsumer-buying behavior.Prerequisites: Take ADV 602, ADV 604, & ADV 622(all may be taken concurrently). Non-domestic students must complete ESL 004 or have appropriate placement test scores (ESL requirement is waived for permanent residents & non-domestic students taking classes online only). Additional Course Fee: 100.00

3 UnITSUsescollaborativebrainstorming techniquestoperfectthecreativeskills necessaryforsolvingadvertisingproblems. Studentslearnconceptualthinkingfroma varietyofcreativedisciplines.Prerequisites: Take ADV 600, ADV 602, ADV 604, & ADV 622 Additional Course Fee: 100.00

ADV624:MS:CreativeThinking forAdvertising



ummer SWF: 12:00PM02:50PM OL: YES







all FW: F: 07:00PM09:50PM 12:00PM02:50PM|03:30PM06:20PM

pring SM: 03:30PM06:20PM|07:00PM09:50PM OL: YES


OL: YES

ADV616:MS:Advanced AdvertisingConceptDevelopment




ADV606:MS:Campaign

3 UnITSGraduatestudentscontinuetofocus

3 UnITSThiscoursedevelopsthegraduate

studentsabilitytocreategreatconcepts thateffectivelytargetspecificconsumers.Art directionandcopywritingstudentsworkwith accountplanningstudentstodevelopadvertisingcampaignsfromcreativebriefs.Prerequisites: Take ADV 602, ADV 604, ADV 622 & ADV 623 Additional Course Fee: 100.00

onthecreativeapproachindevelopingcampaignsfromspecificstrategiesandcreative briefs.Artdirectorsandcopywriterscontinue toworkwithaccountplannerstodesignconceptualcampaigns.Prerequisites: Take ADV 606 (and Department Director Approval Required) Additional Course Fee: 100.00

ADV621:MS:Advanced CopywritingTechniques

ADV625:MS:Interactive Advertising

3 UnITSAnimmersionintothedynamicand

3 UnITSThiscourseappliesthegraduate

all FW: 03:30PM06:20PM TH: 07:00PM09:50PM OL: YES

all FT: W: 03:30PM06:20PM 12:00PM02:50PM

studentsknowledgeofcopywritingtolarger, morecomplexadvertisingprojects,including thosethatencompasstraditionalaswellas non-traditionalmedia.Prerequisites: Take ADV 606 Additional Course Fee: 100.00


ever-changingdisciplineofonlineadvertising. Thiscoursewillcoverthecreativesideofcreatingonlineadvertisingcampaigns.Banners, interstitials,sitelettesandothervehicleswill bedevelopedandproduced.Prerequisites: Take ADV 602, ADV 604, ADV 622, ADV 623, & ADV 630. Additional Course Fee: 100.00







OL: YES


all FW: 07:00PM09:50PM


all FT: 07:00PM10:00PM TH: 07:00PM09:50PM

all FT: W: 08:30AM11:20AM 03:30PM06:20PM

all FM: 07:00PM09:50PM OL: YES 56

OL: YES

OL: YES

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ADV626:MS:TheBrand& Branding

ADV695:MS:CollaborativeProject3 UnITSStudentsmeetingsetcriteriaare

ADV800:MS:DirectedStudy

3 UnITSDirectedStudyistheprimaryconcen-

3 UnITSThiscourseexplorestheintricaciesof selectedbytheirdepartmenttoworkonan interdisciplinarycollaborativeprojectaspart brandmarketing.Studentswilltailormarketingeffortstofurtherthenameandequityofa oftheirstudiorequirement. specificgoodorservice,differentiatingitina Prerequisites: Take ADV 600, ADV 602, ADV 604, & ADV saturatedmarketplaceandcreatingafollow- 616. Department Directors Approval is required. Additional Course Fee: 100.00 ingofloyalcustomers.Prerequisites: Obtain Department Directors Approval. Additional Course Fee: 125.00


trationofMFAworktowardthecompletion ofaFinalThesisProject.Followingapproval oftheMidpointReviewCommitteeoftheir thesisprojects,studentswillworkone-on-one withadvisorstodevelopspecificconceptual andtechnicalskillsthatwillenablethemto successfullybringaFinalThesisProjectto completion.Prerequisites: Graduate students only & need mid-point review approved Additional Course Fee: 100.00

ADV801:MS:GroupDirected Study

ADV900:MS:Internship

3 UnITSGraduatingstudentsgainpractical

3 UnITSGraduatestudentsworkingontheir

pring ST: 07:00PM09:50PM TH: 03:30PM06:20PM OL: YES


individualFinalProjectsreceiveinstruction andcritiquesoftheirworkinagroupenvironment.Inadditiontoregularinstructor critiquesoftheirworkinprogress,graduate studentsdiscussapproachestotheirFinal Projectsaspeers.Specificgoalsarestated atthebeginningofthesemester.Group DirectedStudytopicschangeeachsemester.Prerequisites: Obtain Department Directors Approval. Additional Course Fee: 100.00

experienceintheprofessionalenvironment, workingwithadesignatedsupervisoratthe hostcompany.Thereshouldbeaminimum ofsix(6)hoursofworkperweek.Students shouldsubmitaproposalwithajobdescriptiontotheirDepartmentDirectorforapproval.Prerequisites: Graduate students only & need mid-point review approved Additional Course Fee: 100.00



pring SM: W: 07:00PM09:50PM 12:00PM02:50PM|03:30PM06:20PM|07:00PM

pring SM: T: W: 12:00PM02:50PM|07:00PM09:50PM 07:00PM09:50PM 12:00PM02:50PM|07:00PM09:50PM



all FT: 07:00PM09:50PM TH: 03:30PM06:20PM OL: YES

ADV699:MS:SpecialTopics

09:50PM TH: 12:00PM02:50PM

3 UnITSSpecialTopicsclassofferingschange

TH: 07:00PM09:50PM SA: 12:00PM02:50PM|03:30PM06:20PM


ADV630:MS:DigitalMotion Graphics

eachsemesterandaretaughtbyexperts inaspecificarea.Youmaycontactyour academicdepartmentdirectororadvisor formoreinformation.Pleasenotethatsome SpecialTopicshavearequiredcoursefee.Additional Course Fee: 100.00



all FM: T: W: 07:00PM09:50PM 08:30AM11:20AM|03:30PM06:20PM|07:00PM 03:30PM06:20PM|07:00PM09:50PM TTH: 03:30PM06:20PM 09:50PM TH: 12:00PM02:50PM|03:30PM06:20PM|07:00PM 09:50PM F: 12:00PM02:50PM|12:30PM05:30PM


3 UnITSInthiscourse,studentswilldevelop

theskillsneededtobeproficientinconceptualizingandexecutingprofessionalquality animatedandinteractivework.Prerequisites: Take ADV 602, ADV 604, and ADV 622 Additional Course Fee: 100.00


OL: YES



all FM: W: 07:00PM09:50PM 03:30PM06:20PM


OL: YES

all FTH: 07:00PM09:50PM OL: YES

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animation & visual effeCts

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A nIMATIO n & VISUA L E F F E C T S

anm

Move from Pencil and Mouse to a Career in AnimationAnimationinvolvesequalpartstechnical knowledge,drawingskillsandimagination. AttheAcademy,youcanspecializein eithertraditionalor3Danimation.Inthe former,youllfocusonclassicaldrawingand betaughtthefundamentalrulesofmovement andweight.Whenyoulearn3Danimation, youllbecomeanexpertincharacter anatomyandinrenderingenvironments forfilm,videoandgames. Yourinstructorswillbeprofessional animatorswhowillmakesureyougraduate withtheversatilitytomovebetweenpencil andmouse.Andwiththatfoundation,youll movefromportfoliotocareer.

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Classesin:2D Animation 3D Animation Computer Animation

Traditional Animation Visual Effects Background Painting Cartooning Character Animation

Maya Character Animation Character Design Digital Compositing Photoshop Compositing Compositing

Animation Modeling Storyboard Stop Motion Animation ...and More!


anm

What We offerCutting-Edge Curriculum: Ourcurriculum runsneckandneckwithindustrystandards. Studentslearnthelatesttechnologyand participateincollaborativeprojectsbetween the2Dand3Dcurriculum. Industry Relationships: TheAcademyofArt UniversityislocatedintheSanFrancisco BayArea,oneofthecapitalsoftheanimation industry.Weofferthemostexcitingindustry experiencesyoullfindatanyschool.Inmany classes,studentsgoonfieldtripsorvirtual toursofwell-knownanimationstudios. Professional Faculty: Ourfacultyboasts AcademyAward,Clio,VES,BAFTA,and Canneswinnersandnominees,amongother majorindustryrecognition.Thehigh-profile facultyhelpprovidedeeplyimportantcreative andplacementtiestothecurrentindustry. Guest Lectures: Everysemester,toptalentin theanimationindustrygiveguestlecturesand portfolioreviewsforourstudents. Industry Events: TheSchoolofAnimation &VisualEffectsparticipatesfullyinallmajor industryevents,includingSIGGRAPH, WonderCon,Comic-Con,andtheGame DevelopersConference.TheUniversity operatesdisplaybooths,throwsexclusive industryparties,andgivesstudentsnumerous opportunitiestotakeadvantageofthese events. Fall Animation Festival: Heldeveryyear, theschoolsFallAnimationFestivalfeatures industryguestspeakersandjudges.

AnimationFirmsHiring OurGradsInclude:Blue Sky Studios Digital Domain64

Factor 5 High Moon Studios Industrial Light & Magic Koei Entertainment Singapore nBC

nissan Global PDI / Dreamworks Pixar Animation Studios Polygon Magic Radium, Rhythm & Hues Studios

Sony Picture Imageworks Technicolor Tippett Studio wild Brain Animation Studios weta Digital Ltd.65

AnIMATIOn & VISUAL EFFECTS

anm

career Paths

2DANIMATIONIndustryGames (non-Programming)Visual Dev., Character Designer, Animation or Art Director, Story Board Artist, Head of Story or Layout Lead Animator, T.D. (lead), Lead Rigging or VSFX, Lead Animator, Lead Layout, Lead Modeler, Lead Lighting Animator, Rigger, Layout, Lighting, Modeler Rotoscope, Assistant Animator, Production Assistant Animator VSFX, Modeler, Character Designer, T.D., Story Artist Assistant Animator, Assistant Modeler, Assistant T.D., Story board revision, In-betweener Production Assistant Game Designer, Project Lead, CEO Concept Art, Producer, Lead Animator, Modeling Lead, Art Director Level Designer, Scripter, Character Modeler, Character Animator, Rigger Environment Modeler/ Artist, Texture/ Lighter, Game Animator Prop Modeler, 3D Generalist, Mocap/Cleanup

Computer Graphics Entertainment: Post Production VFXVFX Supervisor Digital Production Supervisor (DPS)

CG Supervisor/Animation Director

Department Lead

Sequence Lead

Digital Artist

3DANIMATIONIndustryVisual Effects (VFX) Modeling Animation

ComputerGraphics ENTERTAINMENTIndustry

Post-Production Visual Effects (VFX)VFX Supervisor

VFX Production (new)Executive Producer

Director

Lead Character Modeler

Director

VFX Supervisor

Character Modeler

Animation Supervisor

Digital Production Supervisor (DPS)

Managing Producer

CG Supervisor Technical Director (Compositor, Matchmover, Matter Painter) Rotoscoper

Environment/Prop Modeler

Lead Animator

CG Supervisor/Animation Director

Line Producer

Texture Artist

Senior Character Animator

Department Lead

Associate Producer

Character Animator

Sequence Lead

Production Coordinator

Lighting & Rendering

Creature TD (Setup & Rigging); Mocap/Cleanup

Digital Artist

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anm

Didyouknow? MFA student Tory Bryant worked on the 2009 animated feature Coraline. Priscila Vertamatti, currently in the BFA program, completed ink and paint work on the 2009 Disney 2D feature, The Princess and the Frog. The School of Animation & Visual Effects features an industry-standard Cintiq digital classroom and lab, HD camera technology, and a Green Screen Room. The School of Animation & Visual Effects has an impressive faculty. Some of the professionals who teach at the Academy include: Justin Kohn Stop Motion Animator from LAIKA who recently worked on Coraline; David nethery 2D Character Animator from Disney; Joe weatherly acclaimed animal animation artist and fine art painter, who is the author of The weatherly Guide to Drawing Animals and Animal Essence the Art of Joe weatherly; and many more! An Animation & Visual Effects BFA/ MFA degree offers a wide spectrum of entry placement for the traditional illustrative artist, especially in the highly sought-after niches of both feature and post-production art departments (concept design, pre-visualization) and in modeling, creature design, and matte painting as well as a variety of design positions in the gaming industry.

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anm

interVieWsBFA Student, Animation & Visual Effects

Jin Sung Choi Jorge E. Ruiz

JinSungcametostudyattheAcademyfromSeoul,Korea.His firsttwoanimatedshortshavescreenedatmultipleprestigious festivalsandwonseveralawards.Oneoftheseshorts,called EnteringtheMindThroughtheMouth,wontheAudienceChoicePrize atthe13thSeoulInternationalCartoon&AnimationFestival,wasa semi-finalistattheAngeluseStudentFilmFestival,andwasa nationalFinalistatthe36thAnnualJuniorOscars(thestudentAcademyAwards).Bothfilms,TomNJerryandEnteringtheMindThrough theMouth,werescreenedatmultiplefestivals,includingthe OttawaInternationalAnimationFestivalandSiggraphAsia.

Alumnus, Animation & Visual EffectsJorgeE.RuizisarecentgraduateoftheAcademy. Atalentedcharacteranimator,hehasbeensought outbythetopanimationstudiosinthenation.

TomNJerry

Q:Whatisyourfavoritecartoonofalltime? JinSung:PrincessMononokebyMiyazakiHayaoandWall-EbyAndrew Stanton. Q:Whatdoyouloveaboutanimation? JinSung:ThefactthatIcancreatesomethingfromnothing. Q:Whatareyouworkingonrightnow? JinSung:Ijustfinishedtwoanimatedshorts,andnowImmakinga3-minute longmusicvideo. Q:Whatdoyouhaveonyouragendaforthefuture? JinSung:Implanningonmakinganewshortanimatedfilmitsastory aboutfamily. Q:Whatsbehindyourbestwork? JinSung:Ispentoneandhalfyearsmakingtwoshortanimatedfilms.Iworked onthesefilmsdayandnight.Afterfinishingthem,Iwastotallyexhausted,butI feltsohappyandconfidentaboutmycareer. Q:Namethreecharacteristicsfoundineverycreativepersonyouhavemet: JinSung:Passion.Diligence.Sensitivity. Q:WhatdoyoulovemostabouttheAcademy? JinSung:IreallylovethetimethattheAcademygivesyoutodraw.Iespecially lovedmyFoundationsclasses.Itwasinspiringandamazingtobetaughtbyso manytalentedteachers.

Q:Ifyouweretoputtogetherananimationtimecapsuleforthelastdecade, whatthreethingsthatwouldgoinit? Jorge:Threemoviebundles:AbundleboxwithPixarsmovies,abundlewith Disneymovies,andathirdbundlewithallofKubricksmovies(Iknowtheyare notanimation,butarenttheygenius?!). Q:Namethreecharacteristicsfoundinthecreativepeopleyouknow: Jorge:Theyrepassionate,unique,andenthusiastic. Q:Whatsyourfavoritecartoonofalltime? Jorge:Therearemany!IrememberHe-ManfromwhenIwasyoung,aswellas TheSimpsons,andTeenageMutantNinjaTurtles. Q:Whatsthemostfunyouhaveeverhadwhileonthejob? Jorge:WorkingonDantesInfernoforElectronicArts.Itdidntfeellikean internshipatall,sinceIwasactuallydoingproductionstuff.Iworkedonsome piecesforthegame(verydifferentfromthingswhatIhavedonebefore)and metsomegreatandverytalentedanimators.NottomentionEAsstudiois likeathemeparkandtheentireworkenvironmentissochillandfunall thetime.Itwasgreat!

EnteringtheMindThroughtheMouth

EnteringtheMindThroughtheMouth

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anm

deGree requirementsAssociateofArts[AA]inAnimation& VisualEffectsAA UNIT REQUIREMENTSMAJORCORE +MAJORBYADVISEMENT +LIBERALARTS TOTAL 33UNITS 15UNITS 18UNITS 66 UNITS

BachelorofFineArts[BFA]in Animation&VisualEffectsBFA UNIT REQUIREMENTSMAJORCORE +MAJORBYADVISEMENT +ELECTIVES +LIBERALARTS TOTAL 36UNITS 42UNITS 9UNITS 45UNITS 132 UNITS

BFA ANIMATION & VISUAL EFFECTS DEGREE REQUIREMENTS3 1 1 4 1 1 WrittenCommunicationcourses EmploymentCommunications&Practicescourse HistoricalAwarenesscourse ArtHistory&Appreciationcourses QuantitativeReasoningLiteracycourse CulturalIdeas&Influencescourse

AA ANIMATION & VISUAL EFFECTS DEGREE REQUIREMENTS2 1 2 WrittenCommunicationcourses EmploymentCommunications&Practicescourse ArtHistory&Appreciationcourses



BFA ANIMATION & VISUAL EFFECTS CORE COURSESANM101 ANM102 ANM105 orILL233 ANM205 ANM405 FND110 FND112 FND116 FND125 FND131 FA213 ILL120 IntroductiontoComputerGraphicsforAnimation HistoryofAnimation ComputerAnimationProduction DigitalMedia2:IllustrativeImaging CareersinAnimation&VFX SeniorPortfolioforAnimation&VFX AnalysisofForm FigureDrawing Perspective Color&Design FigureModeling IntroductiontoAnatomy ClothedFigureDrawing1

WRITTEN COMMUNICATION REQUIREMENTLA108 LA110 CompositionfortheArtist EnglishComposition:NarrativeStorytelling

WRITTEN COMMUNICATION REQUIREMENTLA108 CompositionfortheArtistCHOOSE ONE:

CHOOSE ONE:

orANM104 History&TechnologyofVFX&ComputerAnimation

LA202 LA280


AA ANIMATION & VISUAL EFFECTS CORE COURSESANM101 ANM102 ANM105 orILL233 ANM205 FND110 FND112 FND116 FND125 FND131 FA213 ILL120 IntroductiontoComputerGraphicsforAnimation HistoryofAnimation ComputerAnimationProduction DigitalMedia2:IllustrativeImaging CareersinAnimation&VFX AnalysisofForm FigureDrawing Perspective Color&Design FigureModeling IntroductiontoAnatomy ClothedFigureDrawing1

LA202 LA2

Documents

Aau Catalog Web