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8/8/2019 Aastha Final Assignment
http://slidepdf.com/reader/full/aastha-final-assignment 1/7
ASSIGNMENT
OF
CREATIVITY
AND
INNOVATION IN MANAGEMENT
BY:
AASTHA SINGLA
R17B1A09
3020070108
8/8/2019 Aastha Final Assignment
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Summary:
In my assignment I am making two advertisements out of which one is video adds
on our beautiful country India describing its rich heritage and beauty and the
second one is related to the importance of keeping hands clean. The advertisements
are made will full hard work and creativity«.showing the reason for effectiveness
of our ad... And ineffectiveness of the previous one«..
Introduction to 1st
advertisement:
Before continuing the description about my first advertisement lets me describe in
brief about India.
INDIA:
India, officially the Republic of India (Hindi: ), is a country in
South Asia. It is the seventh-largest country by geographical area, the second-most
populous country with over 1.18 billion people, and the most populous democracy
in the world. Mainland India is bounded by the Indian Ocean on the south, the
Arabian Sea on the west, and the Bay of Bengal on the east; and it is bordered by
Pakistan to the west; China, Nepal, and Bhutan to the north; and Bangladesh and
Burma to the east. India is in the vicinity of Sri Lanka and the Maldives in the
Indian Ocean, it¶s Andaman and Nicobar Islands are also in the vicinity of the
Indonesian island of Sumatra in the Andaman Sea, and in the Andaman Sea India
also share a maritime border with Thailand. India has a coastline of 7,517
kilometers (4,700 mi).
Home to the ancient Indus Valley Civilization and a region of historic trade routes
and vast empires, the Indian subcontinent was identified with its commercial and
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cultural wealth for much of its long history. Four major religions, Hinduism,
Buddhism, Jainism and Sikhism originated here, while Zoroastrianism, Judaism,
Christianity and Islam arrived in the first millennium CE and shaped the region's
diverse culture. Gradually annexed by the British East India Company from the
early eighteenth century and colonized by the United Kingdom from the mid-
nineteenth century, India became an independent nation in 1947 after a struggle for
independence that was marked by widespread non-violent resistance.
India is a federal constitutional republic with a parliamentary democracy consisting
of 28 states and seven union territories. A pluralistic, multilingual and multiethnic
society, India is also home to a diversity of wildlife in a variety of protected
habitats. The Indian economy is the world's eleventh largest economy by nominal
GDP and the fourth largest by purchasing power parity. Since the introduction of
market-based economic reforms in 1991, India has become one of the fastest
growing major economies in the world; however, it still suffers from poverty,
illiteracy, corruption, disease, and malnutrition. India is classified as a newly
industrialized country and is one of the four BRIC nations. It is a nuclear weaponsstate and has the third-largest standing armed force in the world. While its military
expenditure ranks tenth in the world. It is a founding member of the United
Nations, the East Asia Summit, the South Asian Association for Regional
Cooperation and the Non-Aligned Movement and a member of the Commonwealth
of Nations and the G-20 major economies.
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About 1st
add:
So here in this add I first took a clip regarding incredible India«..where I need to
see the advertisement of how are they trying to promote India«but I found I was
not too impressed by that add««so here is the add which I took«..
Incredible India(if it doesn¶t opens please refer video 1)
Disadvantages:
y India heritage was not much focused upon.
y There was no specification why tourist should visit India.
y Specification of its culture, dances, and creativeness was not much focused
upon.
y India¶s beautiful climates were also not mentioned.
y In short. I was not able to find the reason why one should come to India,
because this adds showed us the same that we can find in other countries too.
y In the race of adopting western culture they forgot their own
culture«..which i believed was not good.
y They showed bars, clubs, parties«.this can be found at any country but the
actual things that differentiate India from other countries was not shown.
y In brief, there was no representation of India¶s beauty««
So here is my representation given with the help of ppt (Incredible India). Giving a
very pleasant background music with all the beauties of India«.also showing that
how is India different from other countries«.the visual display will once for sure
will attract all the tourists to come and analyze its beauty.
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Introduction to 2nd
advertisement:
This idea is on print advertisement related to hand wash«.the importance of
keeping your hands clean«
Keeping hands clean is one of the most important steps we can take to avoid
getting sick and spreading germs to others. Many diseases and conditions are
spread by not washing hands with soap and clean, running water. However, if soap
and clean water are not accessible, as is common in many parts of the world, use
soap and available water or an alcohol-based product containing at least 60%
alcohol to clean hands.
So I found this current issue as this is to be done among children as well as
everyone to remove this problem«.
The print add which I had taken as ineffective is because when I saw that add it
was me a nasty and horrible feeling. I felt like to puke«so when we consider for
most of the people seeing this type of add will try to avoid it«as they will feel that
it spoil mood«..and (pata naisubahasubahakyadekhliyaaise hi dimaagkharab
ho gya«..). So they try to avoid that no one may feel that«in case the awareness
for this fails. So in order to make it better so that parents may also make aware
their child that if you will not wash if hands this will happen.
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This was the advertisement which I found ineffective because it doesn¶t makes feel
good and is not much clear and attractive for children that they may notice this.