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8 Lorong Universiti 59100 Kuala Lumpur MALAYSIA + (603) 7960 9603 p. + (603) 7960 9603 f. www.masma.my web [email protected] email
AASM 2010 KUALA LUMPUR14-16 OCTOBER 2010 PUTRA WORLD TRADE CENTRE KUALA LUMPUR MALAYSIA
Theme - “Best Practice in Asian Sport Industry: Managing
Changes, Embracing Differences, Forging Alliances
GETTING THERE!
Malaysia is an ideal conference location with equatorial weather all year long and a
unique multi-ethnic culture that truly showcases Asia. The location of the conference,
right in the heart of Kuala Lumpur’s business and shopping district is a major plus point.
Easily accessible by major public transportations (taxis, buses and mass commuter
systems), the conference location is also just a mere walking distance from a range of
accommodation options. From budget and backpackers hotels along Jalan (Road)
Tuanku Abdul Rahman to high end, 5 star rated hotels.
Putra World Trade Centre (PWTC) is an international convention venue with vast
experience in handling international seminars. Putra World Trade Centre (PWTC) is
strategically located in the heart of KL. You could go direct to PWTC from KLIA by taxi.
Please log on to http://www.pwtc.com.my for more information about PWTC.
Alternatively, from KLIA, you could get the KLIA Express Rail that services the airport
and the city through the Kuala Lumpur Sentral Station (KL Sentral). It is the fastest
transport that takes you to the city, in only within less than half an hour. For more
details please log on to http://www.kliaekspres.com
You also have other options to go direct to KL Sentral from KLIA, such as taxis and
buses.
Once you get to the KL Sentral, you could get to PWTC by bus, taxi or intercity rail
transit.
PWTC is surrounded by hotels that range from budget/backpacker hostel to 5 star
rated hotels. Delegates are reminded that the month September till December is
peak season for Kuala Lumpur hotels.
Kuala Lumpur is a haven for shoppers. Do take time to explore the shopping
opportunities that the city has to offer.
Good food is also easily available at every corner. Taste the wide-ranging delicacies
of street food when you are in KL.
KUALA LUMPUR
Industry: Managing
Changes, Embracing Differences, Forging Alliances”
IMPORTANT DATES
• 1 MARCH 2010 – END ABSTRACT
SUBMISSION
• 15 MARCH 2010 – BEGIN
NOTIFICATION OF ACCEPTANCE
• 31 MAY 2010 – END EARLY BIRD
REGISTRATION
• 31 AUGUST 2010 – END
MANUSCRIPT SUBMISSION
ABSTRACT FORMAT
• ENGLISH ONLY
• NOT MORE THAN 600 WORDS
• 12 PT TIMES NEW ROMAN
• TITLE IN CAPITAL LETTERS WITH
Call for Papers THE 6 T H ASIAN ASS OCIATI ON FOR SP ORTS MA NA GE ME NT CONFE RE NCE AAS M20 10 KUAL A LUMPUR
Malaysian Sport Management Association (MASMA)
invites sport scholars all over the world to participate
in the above mentioned conference by submitting a
variety of academic abstracts related to sport
management topics as listed below.
a. Managing Changes in Sport Industry: Lessons
for and from Asia
b. Unity in Diversity: Best Practice in Global Sport
e. Sport Participation Programs : Promotional and
Sustainability Factors
f. Community Sport and Social Cohesion
Experiences in Enhancing Sporting Culture
g. Issues and Challenges in Asian Sport Business
Abstracts that discuss completed or on-going research
are also accepted. The mode of participation can be
AASM 2010 KUALA LUMPUR
“Best Practice in Asian Sport Industry: Managing Changes, Embracing Differences, Forging Alliances”
ASIAN SPORT MANAGEMENT ASSOCIATION
(AASM)
AASM was founded on the premise to develop the continental sport management area of discipline and hold similar principle to her counterparts in Europe
(EASM), North America (NASSM) and Oceania (SMAANZ) and together form the International Alliance of Sport Management.
THE CONFERENCE
The 6th Asian Association of Sports Management
Conference Kuala Lumpur 2010 is the sixth in the
series of annual conferences organized by the Asian
Association for Sport Management [AASM].
It was first held bi-annually in South Korea in 2002,
China in 2004, Japan in 2006 and Thailand in 2008.
Beginning 2008, the AASM Executive Committee (EC)
decided to have the conference as an annual event with
the first annual conference held the following year in
THE EVENT
AASM 2010 Kuala Lumpur would be the continental
platform for sport management academics, researchers,
practitioners and industrialists to meet and exchange
novel ideas and avant-garde knowledge in sports. Some
of the events that had been planned out are, key note
speeches from world renowned sport management
gurus, global sports management summit, parallel
sessions, poster presentations and sports trade
exposition.
THE PARTICIPANTS
This conference should be attended by sports academics, practitioners and researchers, both local and
international. In addition, sports industrialist and sport management undergraduate and postgraduate would also benefit from participating/attending. Distinguished
Sport Management Professors such as Professors
ASIAN SPORT INDUSTRY EXPOSITION 14 – 16
October 2010 In conjunction with the AASM
2010, there will be an international Sport Industry Exposition at the
Putra World Trade Centre. All local
and international Sport Industrialists are invited to take
part in the exposition. Details
please go to the website at http://www.masma.my/
SPORT MANAGEMENT ACADEMIC SOLUTIONS In addition to key note speakers
selected especially from Asia and
other continents, the conference in KL is expected to convene the best
sport academic minds in the world in
one of the most vibrant and dynamic continent in sport excellence. After
Beijing’s success, the focus of world
sport is definitely Asia!
INTERNATIONAL EDUCATION EXCHANGE
SOLUTIONS The Kuala Lumpur date would also
be a good time for sport
management students to discover regional sport management
educational exchange
opportunities with representatives from reputable sport studies
universities.