Be Fit, Be Cool

AAPI Childhood Obesity Awareness

Campaign(AAPI-COAC)

In partnership with

Government & Non-Governmental

Bodies

and

Schools Around the Nation

Be Fit, Be Cool

American Association

of Physicians of Indian

Origin (AAPI)

Largest ethnic medical organization in the United States and

2nd largest organized medical association after AMA

Umbrella organization representing over 150 local chapters/

Alumni/ Specialty Organizations

Represents the interests of over 60,000 practicing physicians of

Indian origin, medical students and medical residents

15,000 Medical students and residents are of Indian heritage

15% of Graduating medical students are of Indian Origin

Be Fit, Be Cool

FACTS 1, 2

1 of 3 U.S. children are obese/overweight before 5th birthday

Obese children are more likely to have high blood pressure,

high cholesterol and type 2 diabetes

Obese children are more likely to become obese adults

More than 1/3rd of U.S. adults are obese

¹ http://www.cdc.gov/obesity/downloads/PedNSSFactSheet.pdf

2 http://www.cdc.gov/obesity/data/facts.html

Be Fit, Be Cool

The Campaign: What?

Identify high prevalence – high risk schools

Promote awareness of Childhood Obesity

Provide educational resources to promote healthy lifestyle

Advocate policy changes

Build community –school partnerships through sponsorships

Be Fit, Be Cool

The Campaign: Who?

AAPImembers, local health care providers

Community leaders and city officials

Parents, school staff

CHILDREN

Be Fit, Be Cool

The Campaign: How?

ADOPT-A-SCHOOL Childhood Obesity Awareness Day

Explore the use of social media and phone ‘apps’ as healthy

lifestyle tools

Provide education material that promotes

Healthy meal and lifestyle choices

Childhood Obesity Awareness Walkathon

Free Pedometers and T-Shirts

Be Fit, Be Cool

Sample Agenda for Adopt-A-

School

Childhood Obesity Awareness Day

9:00AM to 10:00 AM

Registration and distribution of educational material, free Pedometers and T-Shirts to participants

Welcome address by local leaders, school officials or DHHS/DOE officials

10:00AM to 11:00AM

Motivational speeches by AAPI physicians

11:00AM to Noon

Walkathon

Be Fit, Be Cool

Locations for Program

Announcementwith CME

Seminar and Music Concert

Saturday, June 8, 2013: Cleveland, Ohio

Sunday, June 9, 2013: Los Angeles, California

Saturday, June 15, 2013: Dallas, Texas

Sunday, June 16, 2013: New York

Saturday, June 22, 2013: New Jersey

Sunday, June 23, 2013: Atlanta, Georgia

Saturday, June 29, 2013: Tampa, Florida

Sunday, June 30, 2013: San Jose, California

http://www.aapiregionalconference.org/

Be Fit, Be Cool

Sponsorship Benefits

Participation in a cause to improve health of future generations of Americans

Target 100 schools with each school event of 2000+ participants through national & local media coverage

Major National sponsors’ name and logo included in all media coverage and publications materials at national and local levels

Name of the company and logo included in all AAPI communications, website, AAPI Journals etc.

Opportunity to interact with educational dept. and DOH officials involved in policy decision making at each location.

Advertising opportunity and promotion space in materials distributed during each awareness day campaign, including t-shirts

Be Fit, Be Cool

SPONSORSHIP

OPPORTUNITIES

National

Sponsor

Regional

Sponsor

Multistate

SponsorState

Sponsor

Multicity

Sponsor

Local

Sponsor

Be Fit, Be Cool

NATIONAL AAPI-COPAC 100 SCHOOL PARTNER

$500,000

All Awareness Days and Walkathon Events

Exclusive Title

National and Local

media coverage

at 100 schools in 25

cities

Opportunity to

address physicians at

music concert with 12

VVIP tickets,

and participants during

walks and obesity

seminars

Advertisement in

Souvenir Back Page

in Color /AAPI

Journal/ Website

Banners and

Logo/Name on

T-shirts at all

walkathon locations

100 schools in 25

cities

Be Fit, Be Cool

National and local

media coverage at 50

locations, 15 cities

Opportunity to

address physicians

at music concert with

10 VVIP tickets,

and participants during

walks and obesity

seminars

REGIONAL AAPI-COAC 50 SCHOOL PARTNER

$250,000

All Awareness Days and Walkathon Events (Three

Brands)

Advertisement in

Souvenir Front

Inside Page in Color

/AAPI Journal/

Website

Banners and

Logo/Name on

T-shirts at

walkathon locations

in 50 schools in 15

cities

Be Fit, Be Cool

MULTISTATE AAPI-COPAC 25 SCHOOL PARTNER

$100,000

Local media coverage

at 25 locations, 10

cities

Advertisement in

Souvenir Back Inside

Page in Color /AAPI

Journal/ Website

Opportunity to

address physicians

at music concert with 8

VVIP tickets

Banners and

Logo/Name on

T-shirts at

walkathon locations

in 25 schools in 10

cities

Be Fit, Be Cool

STATE AAPI-COPAC 10 SCHOOL PARTNER

$50,000

(Name of State)

Local media coverage

at 10 locations, 8 cities Advertisement in

Souvenir Full Page

/AAPI Journal/ Website

Opportunity to

address physicians

at music concert

with 6 VVIP

tickets

Banners and

Logo/Name on

T-shirts at

walkathon locations

in 10 schools in 8

cities

Be Fit, Be Cool

MULTICITY AAPI-COPAC 5 SCHOOL PARTNER

$25,000

(Name of Cities)

Local media coverage

at 5 locations, 5 cities

Advertisement in

Souvenir Half Page

/AAPI Journal/ Website

Opportunity to

address physicians at

music concert with 4

VVIP tickets

Banners and

Logo/Name on

T-shirts at

walkathon locations

in 5 schools in 5

cities

Be Fit, Be Cool

LOCAL AAPI-COPAC 1 SCHOOL PARTNER

$5,000

(Name of School)

Local media coverage

at 1 location, 1 city

Advertisement in

Souvenir Half Page

/AAPI Journal/ Website

Opportunity to

meet physicians at

music concert with 2

VVIP tickets

Banners and

Logo/Name on

T-shirts at

walkathon location

in 1 school in 1city