kudumbashree.orgkudumbashree.org/storage//files/z8wa2_kudumbashree aap...2018-04-172 SL NO PROJECT NAME STATE PLAN (IN CRORE) NRLM (IN CRORE) OTHER FUNDS(IN CRORE) TOTAL FUNDS 1 Organization

1

CONTENTS

Sl

No Topic

Page

Number

1 EExxeeccuuttiivvee SSuummmmaarryy 02

2 OOrrggaanniizzaattiioonn 03

3 MMiiccrroo FFiinnaannccee 26

4 MMIISS 38

5 MMiiccrroo EEnntteerrpprriissee 47

6 MMaarrkkeettiinngg 80

7 GGeennddeerr 144

8 SSoocciiaall DDeevveellooppmmeenntt 172

9 AAnniimmaall HHuussbbaannddaarryy 231

10 AAggrriiccuullttuurree 252

11 TTrriibbaall 280

2

SL NO

PROJECT NAME

STATE PLAN (IN CRORE)

NRLM (IN CRORE)

OTHER FUNDS(IN CRORE)

TOTAL FUNDS

1 Organization 50 9.04 - 59.04

2 Micro Finance 40 20 - 60.00

3 Micro Enterprise 15 14 9* 38.00

4 Agriculture 10 6.48 2** 18.48

5 Animal Husbandry 5 5.50 - 10.50

6 Social Development

52.62 - - 52.62

7 Tribal 6 8.65 - 14.65

8 Gender 5 4.50 - 9.50

9 Public Relation - - 10.07*** 10.07

10 Marketing 5 12 - 17.00

Total 188.62 80.17 21.07 289.86

* Rs 9 crore received from various departments for activities of Haritha Karma Sena , Yuva

Weeve and KASE skill training

** An amount of Rs 2 Core received from SFAC for establishment of Value addition units in

coconut and Banana

*** An amount of Rs 10.07 Crore is to be received from various funds for Kudumbashree‟s Public

Relation activities.

EXECUTIVE SUMMARY

S T A T E P O V E R T Y E R A D I C A T I O N M I S S I O N K U D U M B A S H R E E M E D I C A L C O L L E G E P O S T , T V M

3

KKuudduummbbaasshhrreeee

SSttaattee PPoovveerrttyy EErraaddiiccaattiioonn MMiissssiioonn

GGoovveerrnnmmeenntt ooff KKeerraallaa

AAnnnnuuaall AAccttiioonn PPllaann 22001188--22001199

TTeeaamm OOrrggaanniizzaattiioonn

4

CONTENTS

Sl

No Topic

Page

Number

1 OOrrggaanniizzaattiioonn ffuunndd ssoouurrccee 03

2 Table 1-SSuummmmaarryy ooff AAnnnnuuaall PPllaann 22001188--22001199 03

Part A: Roll Out Details 07

1 ORG 01: Administrative Grant to CDS 07

2 ORG 02: Honorarium to CDS Chairperson 08

3 ORG 03: Administration and Office Expense (A&OE) 08

4 ORG 04: Accountant Support to CDS 09

5 ORG 05 & 09: Kudumbashree School Second Phase 10

6 ORG 06: Community Radio 11

7 ORG 07: Kudumbashree 20th& 21

st Anniversary Celebrations 11

8 ORG 10: Year of NHG Campaign 13

9 ORG 11: Capacity Building Programme 15

10 ORG 12: Strengthening of Special NHG - Capacity Building 17

11 ORG 13: RF to Coastal NHG 18

12 ORG 14: Coastal Community Volunteer 19

PART B: Roll Out Details State level Programmes 20

1 ORG 08: Documentation 20

PART C:PPoolliicciieess tthhaatt wwiillll bbee ffoorrmmeedd dduurriinngg 22001188--22001199 21

PART D:TTaabblleess ffoorr ddaattaa eennttrryy ffoorr eeaacchh ddiissttrriicctt lleevveell pprrooggrraammmmeess 22

1 Table 1: Kudumbashree School – Positioning of Resource Persons 22

2 Table 2: RF to Coastal NHGs 22

3 Table 3: Year of NHG Campaign - Inclusion 23

4 Table 4: Year of NHG Campaign – Revival of defunct NHGs 23

5

Kudumbashree

State Poverty Eradication Mission, Govt. of Kerala

Annual Plan 2018-2019

OOrrggaanniizzaattiioonn

Sl.No Fund Source Amount

(In Crores)

1 Plan Fund 50.00

2 NRLM 09.04

Total 59.04

Table 1

SSuummmmaarryy ooff AAnnnnuuaall PPllaann 22001188--22001199

Unique

Number

of the

Scheme

Name of the Scheme Aim Physical

Total Fund

Earmarked

(Rs. in

Lakhs)

Page

Nu

mb

er

Ach

ieve

men

t

ORG 01 Administrative Grand to

CDS

Will give administrative Grant to 1065

CDSsto meet their administrative overheads. 637.50 3

ORG 02 Honorarium to CDS

Chairperson

Will give honorarium of Rs. 6000 per month

to all CDS Chairpersons. 894.60 3

ORG 03 Administration and

Office Expense (A&OE)

Salary and allowance of the mission staff &

otheroffice expenses. 1,200.00 3

ORG 04 Accountant Support to

CDS

Will give salary to all 1065 CDS

Accountants and 14 District Accounting

Assistants.

1,780.35 3

ORG 05 Kudumbashree School

Second Phase

Will conduct Kudumbashree school second

phase in 2018-2019 in a more rigorous

manner;

Identification, training and positioning of

41,000 ADS Master Trainers. (07 NHG

will be assigned for one Master Trainer)

Module development workshops

Printing of modules and session notes for

Resource persons/Master trainers

83.55 3

ORG 06 Community Radio

Fund earmarked for production of

programmes, capacity building and salary of

staff and management of Community Radio.

20.00 4

6

Unique

Number

of the

Scheme


Total Fund

Earmarked

(Rs. in

Lakhs)

Page

Nu

mb

er

Ach

ieve

men

t

ORG 07 Kudumbashree 20

th&

21stAnniversary

Kudumbashree 20th Anniversary

Celebrations will be conducted in the month

of April, May 2018.

1065 CDS level 20th

Anniversary

Celebrations &Arts and Sports fest

(Arangu 2018)

75 Taluk level 20th

Anniversary

Celebrations - Arts and Sports fest

(Arangu 2018)

14 District Level 20th

Anniversary


(Arangu 2018)

State Level 20th Anniversary


(Arangu 2018)

Best CDS, ADS and NHG Award as part

of 20th

Anniversary Celebrations. Top 3

in each category at district and state level

will be selected.

Kudumbashree 21stAnniversary

celebrations at NHG, ADS &CDS level.

334.00 4

ORG 08 Documentation

Production of books, documentaries and

films on the best practiceswill be undertaken

in 2018–19 as a part of strengthening

community network.

Documentation of success stories of 500

NHGs

Special workshops and media campaigns

50.00 4

Total State Plan Fund 50.00

ORG 09 Kudumbashree School

Second phase

Will conduct Kudumbashree school second

phase in 2018-2019 in a more rigorous

manner;

Handbook development &printing

Monitoring & Evaluation by Training

Groups.

Documentation of Kudumbashree School

using mobile application

254.10 7

7

Unique

Number

of the

Scheme


Total Fund

Earmarked

(Rs. in

Lakhs)

Page

Nu

mb

er

Ach

ieve

men

t

ORG 10 Year of NHG

This campaign is designed with an aim to

strengthen the Kudumbashree community

network. As a part of the campaign,

following activities are planned;

Inclusion of left out families especially in

coastal, plantation and tribal areas

Revival of defunct NHGs – each district

will revive 10% of defunct NHGs in the

district (1,500 NHGs)

Preparation NHG level micro plan in 2.7

lakh NHGs and NHG member livelihood

support (convergence with ME team)

Participatory planning in NHGs, ADSs

and CDSs& convergence with LSG plan.

Digitalization of NHGs and development

of community fund tracking system

Gradation of 1065 CDSs, 19489 ADSs

and 2.7 lakh NHGs and formation of

mentor (model) CDS (10% of total CDS

in district - 107), ADS (10 per district -

140) & NHGs (5 per CDS – 5,300)

Formation of special NHGs (PWD,

Elderly etc.)

Book keeping and accounting training for

NHGs – 2.7 lakh

150.00 7

ORG 11 Capacity Building

Program

Will conduct trainings for;

1065 CDS Chairpersons

1034 elected representatives of LSG

1065 member secretaries

5325 CDS subcommittee members

58467 ADS office bearers

258 training team members

Kudumbashree Mission staff

1065 CDS Accountants

260.00 8

ORG 12 Strengthening of Special

NHG

Capacity building training for;

1,408 PWD NHG,

18 Transgender NHGs

2,624 elderly NHG

15.00 9

8

Unique

Number

of the

Scheme


Total Fund

Earmarked

(Rs. in

Lakhs)

Page

Nu

mb

er

Ach

ieve

men

t

ORG 13 RF to Coastal NHG

Provide Revolving Fund to Coastal NHGs at

a rate of Rs. 15,000/- as corpus to meet the

members credit needs directly and as

catalytic capital for leveraging repeat bank

finance.

RF to 1,000 Coastal NHGs

150.00 9

ORG 14 Coastal Community

Volunteer

Activities of Coastal volunteers positioned

in 2017-18 with an aim to strengthen

Kudumbashree‟s coastal projects will be

continued in 2018-19 also.

Honorarium for Coastal Community

Volunteers

Formation of new 500 Coastal NHGs

Formation of new 100 MEs in

Coastal CDSs

75.00 9

Total NRLM 904.10

9

PART A

Roll Out Details

ORG 01: Administrative Grant to CDS

Kudumbashree CDS has been managing out multidisciplinary roles and responsibilities. It

has been involved in a large number of poverty eradication and local economic programmes of

both Kudumbashree and Local bodies. It plays a crucial and important role in the

identification/selection of beneficiaries, disbursement of assistance, monitoring of progress of

schemes etc. Programmes like NULM, PMAY, RSBY, NREGS etc are being implemented with

community support and availing of the social mobilization capacity of Kudumbashree community

network. Besides these, CDS has to Co-ordinate functions and activities of Kudumbashree NHGs,

ADS, Thrift and credit programmes, bank linkage, Local Economic Development (LED)

Programmes, etc. The CDSs have to become vibrant and economically viable organizations so to

perform their duties and responsibilities well. It is therefore necessary to provide some sort of

financial support/assistance to CDS in order to meet their administrative overheads. Keeping the

above in view, each Kudumbashree CDS is given financial assistance that varies from 3,775/- to

4,425/- per month by way of Administrative Grant.

Sl.No District Physical Target

(Total CDS)

Financial

allotment

1 Trivandrum 83 50,64,000

2 Kollam 74 45,30,000

3 Pathanamthitta 58 32,94,000

4 Alappuzha 80 46,80,000

5 Kottayam 78 45,72,000

6 Idukki 54 30,84,000

7 Ernakulam 101 60,48,000

8 Thrissur 100 60,06,000

9 Palakkad 96 57,36,000

10 Malappuram 110 68,46,000

11 Kozhikkod 82 49,80,000

12 Wayanad 26 15,90,000

13 Kannur 81 47,88,000

14 Kasargod 42 25,32,000

TOTAL 1,065 6,37,50,000

Officer responsible for disbursement of Administrative Grant – DMC

10

ORG 02: Honorarium to CDS Chairperson

CDS has a vibrant role in the grass root level for implementing various activities. Under

Kudumbashree System 1,065 CDS Chairpersons has working. Considering their duties and

responsibilities and the time and energy needed to carry them out, Kudumbashree Mission granted

a Monthly Honorarium of Rs. 6,000 per month to each CDS Chairperson.

Sl.No District Physical Target

(Total CDS)

Financial

allotment

1 Trivandrum 83 6,972,000

2 Kollam 74 6,216,000


4 Alappuzha 80 6,720,000

5 Kottayam 78 6,552,000

6 Idukki 54 4,536,000

7 Ernakulam 101 8,484,000

8 Thrissur 100 8,400,000

9 Palakkad 96 8,064,000

10 Malappuram 110 9,240,000

11 Kozhikkod 82 6,888,000

12 Wayanad 26 2,184,000

13 Kannur 81 6,804,000

14 Kasargod 42 3,528,000

TOTAL 1,065 89,460,000

Officer responsible for disbursement of Honorarium to CDS Chairperson – DMC

ORG 03:Administration and Office Expense (A&OE)

As Kudumbashree is a tenure project, staff for the Mission is taken either on deputation or

on contractual basis. Kudumbashree‟s coverage today extends every Grama Panchayath and Urban

ward of the State. Fund for administration and office expenses, including salary and all allowances

of the Kudumbashree mission staff are booking in State Plan fund.

Sl.No District/State Financial

allotment

1 Trivandrum 6,000,000

2 Kollam 6,000,000

3 Pathanamthitta 6,000,000

4 Alappuzha 6,000,000

5 Kottayam 6,000,000

6 Idukki 6,000,000

11

Sl.No District/State Financial

allotment

7 Ernakulam 6,000,000

8 Thrissur 6,000,000

9 Palakkad 6,000,000

10 Malappuram 6,000,000

11 Kozhikkod 6,000,000

12 Wayanad 6,000,000

13 Kannur 6,000,000

14 Kasargod 6,000,000

15 State Mission

TOTAL 8,40,00,000

Officer responsible for disbursement of A&OE – DMC

ORG 04: Accountant Support to CDS

Kudumbashree Mission has positioned CDS Accountant on contract basis at a Salary of Rs

15,000 per month in 1065 CDSs and 14 district mission offices for supporting CDS and District

Mision office on their day to day functioning. Kudumbashree District Mission Coordinator will

disburse this amount to each CDS Accountant in every month.

Sl.N

o District

Physical Target

(Total CDS+ District)

Financial

allotment

1 Trivandrum 84 13,860,000

2 Kollam 75 12,375,000


4 Alappuzha 81 13,365,000

5 Kottayam 79 13,035,000

6 Idukki 55 9,075,000

7 Ernakulam 102 16,830,000

8 Thrissur 101 16,665,000

9 Palakkad 97 16,005,000

10 Malappuram 111 18,315,000

11 Kozhikkod 83 13,695,000

12 Wayanad 22 4,455,000

13 Kannur 82 13,530,000

14 Kasargod 43 7,095,000

TOTAL 1,079 178,035,000

Officer responsible for disbursement of Accountant Salary – DMC

12

ORG 05& 09:Kudumbashree School Second Phase

The second phase of the Kudumbashree School will be conducted in 2018-2019. Under the

programme over 43 lakh Kudumbashree NHG members would be given training on various

subjects. The classes will be conducted for a period of 2 Months. There will be 1 master trainer at

the ADS level for facilitating seven NHGs.

Sl.

No District/State

Physical Target

(ADS RP selection

2 for one ADS)

Physical Target

NHG

participation

Financial

allotment

(State Plan)

Financial

allotment

(NRLM)

1 Trivandrum 1,546 x 2 = 3,092 29,900 0 2,012,900

2 Kollam 1,420 x 2 = 2,840 25,312 0 1,844,600

3 Pathanamthitta 920 x 2 = 1,840 9,976 0 1,214,200

4 Alappuzha 1,384 x 2 = 2,768 20,418 0 1,812,800

5 Kottayam 1,344 x 2 = 2,688 15,315 0 1,761,000

6 Idukki 861 x 2 = 1,722 12,381 0 1,135,800

7 Ernakulam 1,833 x 2 = 3,666 23,397 0 2,391,500

8 Thrissur 1,794 x 2 = 3,588 24,245 0 2,342,800

9 Palakkad 1,730 x 2 = 3,460 22,468 0 2,258,400

10 Malappuram 2,257 x 2 = 4,514 26,582 0 2,917,400

11 Kozhikkod 1,566 x 2 = 3,132 27,774 0 2,035,000

12 Wayanad 512 x 2 = 1,024 9,584 0 663,800

13 Kannur 1,545 x 2 = 3,090 19,610 0 2,007,900

14 Kasargod 777 x 2 = 1,554 10,597 0 1,012,200

15 State Mission 83,55,000

TOTAL 19,489 x 2 = 38,978 277,559 83,55,000 2,54,10,300

Program Implementation Strategy Time line Duty

Assigned

Kudumbashree

SchoolSecond

Phase

1. Formation of module development team April 5th

State

level:Anis

h Bijesh &

Devi

District

level: ADMC

(Org),

DPM (Org

& MF),

BC-1

2. Finalization of Subjects April 15th

3. Module and session notes development. April 20th

- May 20th

4. Identification of ADS RPs (41,000) May 20th

5. Screening of ADS RPs June 1stto 15

th

6. Handbook designing& issue of Circular June 1st

7. Publishing of Tender June 5th

8. Completion of printing of Handbook July 20th

9. Workshop for training groups July 25th

10. Training to ADS RPs July 28th

11. Completion of ADS RP Training Aug 25th

12. Kudumbashree School opening September 8th

13

ORG 06:Community Radio

Community empowerment is the major activity of Kudumbashree. Last twenty years

various tools had used for the empowerment of community. In 2017-2018, Community Radio was

implemented in Malappuram district. In financial year 2018-2019, fund earmarked for production

of programmes, capacity building and salary of staff and management of Community Radio.

Sl.

No District

Financial

allotment

1 Malappuram 20,00,000

ORG 07:Kudumbashree 20th

& 21st Anniversary Celebrations

Kudumbashree 20th

and 21stAnniversary celebrations will be conducted in a unique way by

incorporating the Kudumbashree members at NHG, ADS and CDS levels. The anniversary

celebrations will also give the women an opportunity to express their innate talents in cultural

activities.

Sl.

No District/State

Physical Target

(CDS level

celebrations)

Physical Target

(Taluk+District + State

level celebrations)

Financial

allotment

1 Trivandrum 83 6 +1 795,000

2 Kollam 74 6+1 750,000

3 Pathanamthitta 58 6 +1 670,000

4 Alappuzha 80 6 +1 780,000

5 Kottayam 78 5 +1 740,000

6 Idukki 54 5 +1 620,000

7 Ernakulam 101 7 +1 915,000

8 Thrissur 100 6 +1 880,000

9 Palakkad 96 6 +1 860,000

10 Malappuram 110 7+1 960,000

11 Kozhikkod 82 4+1 730,000

12 Wayanad 26 3 +1 420,000

13 Kannur 81 4 +1 725,000

14 Kasargod 42 4 +1 530,000

15 State Mission (Award) 01 (State level) 2,30,25,000

TOTAL 1,065 75 +14 3,34,00,000

14


Assigned

20th

Anniversar

y -Arangu

2018

1. Arangu 2018 - Manual Preparation March 2018

State

level: Anish

Bijesh &

Devi

District

level: ADMC

(Org),

DPM

(Org &

MF),

BC-1

2. Arangu 2018 - ADS level competition April 05th

3. Arangu2018 - CDS level competition April 10th

4. Arangu 2018 - Taluk level competition April 18th

5. Arangu 2018 - District level competition April 25th

6. Arangu 2018 - State level competition May 05th

, 06th

& 07th

7. District level Anniversary celebrations May 10th

8. State Program Committee formation April 10th

9. Budget Finalization April 20th

10. Tender proceedings April 25th

11. Program Finalization April 30th

12. State Anniversary May 17th

, 18th

&19th

Award for Best

NHG, ADS

and CDS

1. Finalization of selection criteria April 05th

2. CDS level best NHG and ADS Selection April 20th

3. District level selection May 02nd

4. State level Selection May10th

21stAnniversar

yArangu 2019

1. Arangu 2019 - ADS level celebrations

March &

April2019 2. Arangu 2019 - CDS level celebrations

3. Arangu 2019 - Taluk level celebrations

15

ORG 10:Year of NHG Campaign

2018-19 will be observed as „Year of NHG‟ by Kudumbashree as 2018 marks the 20th

anniversary of Kudumbashree. Also this campaign is designed with an aim to strengthen the

community network.

Sl.

No District/State

Physical Target

Financial

allotment Revival of

defunct

NHGs

Formation

of mentor

CDSs

Formation

of mentor

ADSs

Formation

of mentor

NHGs

Micro Plan

preparation

(NHGs)

1 Trivandrum 96 8 10 415 28,032 830,000

2 Kollam 300 7 10 370 22,685 740,000

3 Pathanamthitta 90 6 10 290 9,391 580,000

4 Alappuzha 177 8 10 400 19,595 800,000

5 Kottayam 49 8 10 390 14,627 780,000

6 Idukki 44 5 10 270 11,890 540,000

7 Ernakulam 37 10 10 505 22,536 1,010,000

8 Thrissur 134 10 10 500 22,269 1,000,000

9 Palakkad 64 10 10 480 22,713 960,000

10 Malappuram 296 11 10 550 26,224 1,100,000

11 Kozhikkod 60 8 10 410 27,298 820,000

12 Wayanad 124 3 10 130 9,350 260,000

13 Kannur 17 8 10 405 19,516 810,000

14 Kasargod 12 4 10 210 10,738 420,000

15 State Mission 43,50,000

TOTAL 1,500 106 140 5,325 2,66,864 1,50,00,000


Assigned

Year of NHG

Campaign

1. Arogya Jagratha Campaign April, May

2018

State level: Anish, Bijesh

& Devi

District

level: ADMC

(Org), DPM

(Org & MF),

BC-1

2. Preparation NHG level micro plan in 2.7

lakh NHGs

Finalization of data collection format

Identification of Resource Persons

Training to RPs

NHG level plan preparation

April to

June

2018

3. Digitalization of NHGs (TBSDAS) and

development of community fund tracking

system

June 2018

4. Inclusion of left out families especially in

coastal, plantation and tribal areas), poverty

hot spot identification, preparation of LSG

wise cadastral map

August to

October 2018

16


Assigned

Year of NHG

Campaign

5. Formation of Special NHGs (PWD &

Elderly Special NHGs) October 2018

State level: Anish, Bijesh

& Devi

District

level: ADMC

(Org), DPM

(Org & MF),

BC-1

6. Revival of defunct NHGs – each district will

revive 10% of defunct NHGs October 2018

7. Participatory planning by NHG, ADS and

CDS and convergence with LSG plan.

November

2018

8. NHG member livelihood support

(convergence with ME team)

December

2018

9. Book keeping and accounting training for

NHGs – 2.7 lakh

November &

December

10. Gradation of 1,065 CDSs, 19,489 ADSs and

2.7 lakh NHGs

Finalization of Gradation formats

Training to DMT

Gradation by DMT

Report preparation

January

February 2018

11. Formation of mentor CDS (10% per

district), ADS (10 per district) and NHGs (5

per CDS)

March 2018

12. Computer training to CDS Chairpersons March 2018

13. Formation of Survey team in each District June 2018

17

ORG 11:Capacity Building Programme

Capacity Building of CBO is the main task undertaking by Kudumbashree. To attain

the annual targets and goals set by Mission in a time bound manner, every member of the

community network system has to be sensitized about Kudumbashree Programmes.

Approximately 68,000 people will be trained during the year 2018-19. These trainings will

help Kudumbashree to create a positive environment for local economic development and also

the present community networking system will be transformed as strong institutions in the

management and co-ordination of Kudumbashree activities at CDS level.

[

Sl.

No District/State

Physical target

Financial

allotment

CD

S

Ch

air

per

son

Mem

ber

Sec

reta

ries

CD

S S

ub

Com

mit

tee

AD

S O

ffic

e

Bea

rers

CD

S

Acc

ou

nta

nts

LS

G E

lect

ed

mem

ber

s

Tra

inin

g

gro

up

1 Trivandrum 83 83 415 4638 83 78 20 1,245,000

2 Kollam 74 74 370 4260 74 73 19 1,110,000

3 Pathanamthitta 58 58 290 2760 58 57 15 870,000

4 Alappuzha 80 80 400 4152 80 78 20 1,200,000

5 Kottayam 78 78 390 4032 78 77 20 1,170,000

6 Idukki 54 54 270 2583 54 54 14 810,000

7 Ernakulam 101 101 505 5499 101 96 25 1,515,000

8 Thrissur 100 100 500 5382 100 94 25 1,500,000

9 Palakkad 96 96 480 5190 96 95 24 1,440,000

10 Malappuram 110 110 550 6771 110 106 28 1,650,000

11 Kozhikkod 82 82 410 4698 82 78 21 1,230,000

12 Wayanad 26 26 130 1536 26 26 7 390,000

13 Kannur 81 81 405 4635 81 81 20 1,215,000

14 Kasargod 42 42 210 2331 42 41 10 630,000

15 State Mission 0 0 0 0 0 0 0 1,00,25,000

TOTAL 1065 1065 5325 58,467 1065 1034 268 2,60,00,000

18


Assigned

Capacity

Building

Programme

Capacity

Building

Programme

1. CDS Chairperson training

Formation of State level Resource Team

State level TOT

CDS Chairperson training (Region level)

May 2018

State level: Anish,

Bijesh &

Devi

District

level: ADMC

(Org),

DPM (Org

& MF),

BC-1

2. Member Secretary training


State level TOT

Member Secretary training (Region level)

June 2018

3. CDS Subcommittee training


State level TOT

Regional level training for training team

District level training for CDS Subcommittee

members

June - July

2018

4. ADS Office bearers training


State level TOT

District level training for training team

District level training for ADS office bearers

August-

September

2018

5. CDS accountant training


State level TOT

CDS Accountant training (Region level)

July 2018

6. LSG elected representatives Workshop


State level TOT

District level workshop for LSG

representatives

June 2018

7. Training group members

Training need analysis

Identification of training agency

State level training for Training group

members

April, May

2018

19

ORG 12:Strengthening of Special NHG-Capacity Building

Kudumbashree Mission formed special NHGs comprising vulnerable sections like senior

citizens (elderly), differently-abled and Transgender as members through a process of local

mobilization for poverty eradication. Kudumbashree also formed NHGs in plantation areas.

Through these NHGs, Kudumbashree will help them for their sustainable livelihood, rehabilitation

and integration into society and their participation in mainstream developmental

process.Capacitation trainings are planned for special NHGs in financial year 2017-2018.

Sl.

No District/State

Physical Target Financial

allotment PWD

NHGs

TG

NHGs

Elderly

NHGs

1 Trivandrum 49 3 63 39,900

2 Kollam 42 2 333 131,950

3 Pathanamthitta 36 1 201 79,100

4 Alappuzha 153 - 519 198,100

5 Kottayam 22 1 100 38,850

6 Idukki 25 - 112 88,900

7 Ernakulam 77 2 339 146,300

8 Thrissur 25 - 248 131,250

9 Palakkad 21 2 174 59,500

10 Malappuram 212 1 82 103,600

11 Kozhikkod 54 3 120 59,850

12 Wayanad 171 1 28 71,050

13 Kannur 44 1 266 108,850

14 Kasargod 111 1 39 54,950

15 State Mission 0 187,500

TOTAL 1042 18 2,624 15,00,000

Program Implementation Strategy Time line Duty Assigned

Strengthening

of Special

NHGs

1. Formation of State level Resource Team

State level TOT

District level TOT for Resource

Persons

CDS level trainings for Special

NHGs

November

December

2018

State: Anish, Bijesh &

Devi

District: ADMC (Org),

DPM (Org) & BC-1

20

ORG 13:RF to Coastal NHG

Strengthening of coastal NHGs by providing Revolving Fund to 2,000 coastal NHGs at a

rate of Rs. 15,000/- as corpus to meet the members credit needs directly and as catalytic capital for

leveraging repeat bank finance is proposed and earmarked.

Sl.

No District

Physical Target

Coastal NHGs

Financial

allotment

1 Trivandrum 157 2,355,000

2 Kollam 33 495,000

3 Pathanamthitta 0 0

4 Alappuzha 115 1,725,000

5 Kottayam 0 0

6 Idukki 0 0

7 Ernakulam 390 5,850,000

8 Thrissur 25 375,000

9 Palakkad 0 0

10 Malappuram 90 1,350,000

11 Kozhikkod 140 2,100,000

12 Wayanad 0 0

13 Kannur 0 0

14 Kasargod 50 750,000

TOTAL 1000 15,000,000

Program Implementation Strategy Time line Duty Assigned

RF to

Coastal

NHG

1. Issue of necessary Circular to DMCs Jun 2018 State: Anish,

Bijesh & Devi

District: ADMC

(Org), DPM

(Org) & BC-1

2 Receiving applications from eligible NHGs June 2018

3 Processing of applications July 2018

4 Disbursement of funds August 2018

21

ORG 14:Coastal Community Volunteer

Activities of 81 Coastal volunteers positioned in 2017-18 with an aim to

strengthen Kudumbashree‟s coastal projectswill be continued in 2018-19 also.

Sl.

No District

Physical Target

(Coastal Volunteer)

Financial

allotment

1 Trivandrum 9 833,333

2 Kollam 4 370,370


4 Alappuzha 14 1,296,296

5 Kottayam 0 0

6 Idukki 0 0

7 Ernakulam 17 1,574,074

8 Thrissur 5 462,963

9 Palakkad 0 0

10 Malappuram 8 740,741

11 Kozhikkod 8 740,741

12 Wayanad 0 0 -

13 Kannur 7 648,148

14 Kasargod 9 833,333

TOTAL 81 7,500,000

Officer responsible for disbursement of Administrative Grant – DMC

22

PART B

Roll Out Details of State Level Programmes

ORG 08: Documentation

Production of books, documentaries and films on the best practiceswill be undertaken in

2018–19 as a part of strengthening community network. Special workshops and various media

campaigns (including campaign in social media and online space) will also be conducted for

dissemination of information and for giving recognition to the activities of the community.

Sl.No State/District Physical Target Financial

allotment

1 State Mission

Success stories of 500 NHGs

50,00,000 Special workshops

Media campaigns


Assigned

Documentation

1. Identification of NHGs for documentation May 2018

State: Anish,

Bijesh & Devi

2. Selection of NHGs (success story) Jun 2018

3. Documentation July 2018

4. Printing of Story Book July 2018

5. Special Workshop September 2018

6. Media campaigns November 2018

23

PART C

PPoolliicciieess tthhaatt wwiillll bbee ffoorrmmeedd dduurriinngg 22001188--22001199

Sl

No Details of the policy decisions

Target date

for getting the

order

Target date

for roll out in

the state

1 Kudumbashree byelaw amendment Jun 2018

2 Government order regarding role of Member

Secretaries in Kudumbashree CDS Jun 2018 May 2018

3 Revised Circular for Administrative Grant May 2018 May 2018

4 Revised Government order/Circular for NHG

Affiliation fee July 2018 July 2018

5 Develop a toolkit for NHG formation September

2018

6 Study on NHG formation/best practices of other states August 2018

7 Guidelines for MLA monitoring committee Jun 2018 Jun 2018

24

PART D

TTaabblleess ffoorr ddaattaa eennttrryy ffoorr eeaacchh ddiissttrriicctt lleevveell pprrooggrraammmmeess 99

Table 1: Kudumbashree School – Positioning of Resource Persons

Sl

No Districts

No of District level

RPS (Training Group

& Other members)

No of ADS

RPs

identified

No of ADS RPs

trained and

positioned

Total Resource

Persons trained

and positioned

Total

Table 2: RF to Coastal NHGs

Sl

No

Districts

Number

of

Coastal

CDSs

Number of

Coastal

NHGs in

the District

Revolving Fund

allocation from State

Mission

(FY 2018-2019)

Revolving Fund

disbursed from

District Mission(FY

2018-2019) %

No of

NHGs Amount

No of

NHGs Amount

Total

25

Table 3: Year of NHG Campaign - Inclusion

District: …………………………..

Sl

No

CDS

Name

No of

Households

(Census

2011

Number

of

NHGs

No of

members

in NHGs

NHG

coverage as

% of

Households

No of left

out

Households

No of

new

NHGs

formed

No of new

Members

joined

Total

Table 4: Year of NHG Campaign –Revival of defunct NHGs

District: …………………………..

Sl

No

CDS

Name

Total

Active

NHGs

Total

Inactive/

defunct

NHGs

Total

NHGs

% of

inactive

NHGs

Target

number of

NHGs to be

Revived

Number

of NHGs

Revived

% of

achievement

Total

26





TTeeaamm MMiiccrroo FFiinnaannccee

27

Table 1:Summary of Annual Plan 2018-19

Unique

Number

of the

Scheme

Name of the

Scheme Aim Physical

Total

Funds

earmarked

( In Cr)

Page

No(where

details are

available)

Achievement(fill

this Column

every month)

MF 01 Interest Subsidy

Will provide interest subsidy to

59121 NHGs towards Bank

Linkage 45.4 2

MF02

Financial

Literacy

Campaign

Will impart training to 2, 58000

income generating volunteers

(partial expenditure will be borne

from NRLM) 1.04 3

MF 03 Matching Grant

Will provide Matching Grant to

5000 newly linked NHGs 2 4

MF04

Micro Credit

Summit

Collection of data from each NHG,

Block level MF Clinic,District

Level Seminar in association of

banks, and expertise in finacial

Inclusion, National Level Seminar 2 5

MF05

Reviving of

Insurance

Scheme

Selection of BIMA Mitra at CDS

Level, Setting up of Help desk at

District Level, Life Insurance

Policy to 20lakhs Members 3.54 6

MF06

Auditing of

CBOs -CDS,

ADS &NHGs

Ensure 100% auditing of CDS,

ADS, NHG Nil 8

MF07

NRLM

Community

Fund- RF &

VRF

1. Provide Revolving Fund to

2000 Special NHGs at a rate of

Rs.15000/-as corpus to meet the

members credit needs.Provide

Vulnerability Reduction Fund

to Special & Coastal NHGs at a

rate of Rs.15000/- to meet their

needs in vulnerable Situation. 5.5

FUND ALLOCATION

Sl No Fund Source Amount in Crores

1 State Plan 40

2 NRLM 20

Total 60

28

MF08

Feasibility Study

on Kshree Bank,

Capacity

Building of

KAASS

Members &

CDS

Accountants

1. Exposure visit to other

Agencies namely SERP ,

Mahila SEWA Sahakari Bank

and so on will be organised to

study on Kshreebank

2. Capacity building Training to

CDS Accountants and KAASS

Members will be given

.52 9

Total 60

29

PART A

MF001- Interest Subsidy

As per the 4% Interest subsidy scheme introduced in 2016 -17, the third and 2nd

Instalment interest subsidy

towards NHG loans of previous years and the First Instalment Loans that gets sanctioned in this financial

year to be given.

PART A

MF001/Interest Subsidy Scheme

Sl.No District

Physical Target (Fresh

Linkage) Financial Allocation

1 Thiruvananthapuram

5991 333

2 Kollam

5282 305

3 Pathanamthitta

1481 205

4 Alappuzha

3794 237

5 Kottayam

4698 218

6 Idukki

2922 172

7 Ernakulam

1525 340

8 Thrissur

3477 390

9 Palakkad

1233 190

10 Malappuram

3740 193

11 Kozhikkode

3931 380

12 Wayanad

1529 104

13 Kannur

4182 303

14 Kasargode

1256 170

TOTAL

3540

NRLM Interest Subsidy at Distributed from State 1000

Grant Total 4540

Implementation & Time Line : April – Dec 2018( Though it is a yearlong program, as the fund is less will

be over by Dec 2018).

30

MF002- Financial Literacy Program

Aim: To literate at least 80% of Neighbourhood members on financial & risk management

Program: In order to address multitudes of issues like multiple lending, under performance in NHG

Microfinance activities and so on, there will be a NHG level financial literacy campaign. It is intended to

train Income generation Volunteer from each NHG so that she in turn imparts training to her group.

Physical & Financial Target

Implementation Strategy:

Activity Description Time

line

Responsibility

Module Preparation A detailed Training Module to

be prepared in association with

RSETI

15th

May

State Team

Selection of Master Trainers One Master trainer to be

selected from each CDS

15th

May

District Team

Sl.No District

No. of

Batches

Financial Allocation (in

Lakhs)

1 Thiruvananthapuram 410 11.25

2 Kollam 306 8.44

3 Pathanamthitta 121 3.33

4 Alappuzha 294 8.12

5 Kottayam 192 5.36

6 Idukki 157 4.32

7 Ernakulam 310 8.55

8 Thrissur 317 8.74

9 Palakkad 333 9.17

10 Malappuram 395 10.85

11 Kozhikkode 404 11.09

12 Wayanad 113 3.14

13 Kannur 279 7.71

14 Kasargode 137 3.79

Total 3768 103.86

31

ToT for the Master Trainers 20 batch Training to be

provided to Master trainers at

RSETI

30th

June

State/ District Team

Training for Income Generating

Volunteers (IGV)

3768 batch training to be

organised with 60 as batch

size to IGV

31st

Aug

District Team

FLP for each NHG &

Preparation of MCP of NHG

Each NGV to impart training

to its NHG

30st

Sep

District Team

Submission of MCP to CDS

through ADS

Prepared MCP to be submitted

to CDS

31st

Oct

District Team

Consolidation of MCP CDS to consolidate the Details 30

Nov

District Team

MF003- Matching Grant

An incentivizing program to encourage Bank Linkage . Here the linked NHG will be given one time grant

of Rs.5000/- or 10% of their thrift (Whichever is lesser).

MF003-Matching Grant

Sl.No District

Physical

Target

(Fresh

Linkage)

Financial

Allocation(In

Lakhs)


325 13

2 Kollam 450 18


4 Alappuzha 450 18

5 Kottayam 250 10

6 Idukki 200 8

7 Ernakulam 250 10

8 Thrissur 475 19

9 Palakkad 500 20

10 Malappuram 350 14

11 Kozhikkode 625 25

12 Wayanad 375 15

13 Kannur 250 10

14 Kasargode 225 9

Total 5000 200

32


Activity Description Time line Responsibility

Collection of Application

from NHGs

As & when the NHG is

bank linked for the first

time or in the case if

NHG could not avail Rs.

5000 as matching grant so

far due to lesser thrift

and now eligible shall

submit their application to

CDS

Ongoing Process ( As the

Fund is less CDS either

district team may fix the

target for each CDS or

may collect the application

on a monthly basis)

District Team

Submission of

Application to District

Office

CDS to submit the

application to District

Office on a monthly basis.

Ongoing process District Team

Scrutinise the application

and disburse fund

District Team to verify

and disburse fund to

eligible NHGs


MF004- Micro Credit Summit

While celebrating the inclusion of 60% Kerala households into Financial Inclusion Folder, it is high time to

reinvent systems and procedures to improve the living standards of Kudumbashree members into next level.

In order to attain a yearlong program- MICRO CREDIT SUMMIT- is planned with series of activities.

Expected Outcome

1. Data Bank of each member of Kudumbashree for making them access to existing social security

schemes or to design a new product to support them.

2. A comprehensive MIS that will direct CDS to monitor the credit needs of NHGs

3. Each NHG will have their MCP and to support them to achieve at least 60% their target

4. Convergence with institutions that helps to improve their living standards.

5. Will ensure that at least 25 % of the members have a regular income .

MF004- Micro Credit Summit

Sl.No District

Financial Allocation(In

Lakhs)

1 Thiruvananthapuram 21

2 Kollam 18

3 Pathanamthitta 10

4 Alappuzha 17

33

5 Kottayam 14

6 Idukki 11

7 Ernakulam 19

8 Thrissur 20

9 Palakkad 19

10 Malappuram 21

11 Kozhikkode 21

12 Wayanad 7

13 Kannur 15

14 Kasargode 8

15 Sate 29

Total 250

Budget allocated 200

Additional Budget required 50


Activity Sub Activity Description Time line Responsibility

NHG Survey

and data

collection

Preparation of Format A survey and data

collection of NHG

members and

NHG MF

Activities and the

financial status of

NHGs to be

conducted

15th Apr

2018

State Team in

consultation

with district

team

Printing of Format 30th 2018 State Team

Orientation & Training of

Master trainers reg.

collection of details

15th May State Team

Collection and Digitization

of Data

31st July District Team

Block Level

Programs

Block level MF Clinics 31st Aug District Team

District Level

Programs

District Level Seminar 31st Sep District Team

State level

Programs

State level summit 31st Dec State Team

34

MF005-Reviving Insurance Scheme

The existing life Insurance policy that provides life cover of Rs.2lakhs with add on scholarship will be

promoted with the help of RP system at the ground level. It is targeted to enrol 20lakhs members into

insurance this year

MF005- Reviving Insurance Scheme

Sl.No District No. Of Bima Mitra

Financial Allocation(in

Lakhs)


2 Kollam 74 24.3


4 Alappuzha 79 25.5

5 Kottayam 78 25.2

6 Idukki 54 18


8 Thrissur 100 31.8

9 Palakkad 96 30.6


11 Kozhikkode 82 26.4

12 Wayanad 26 9.6

13 Kannur 81 28.2

14 Kasargode 42 14.4

15 Sate - 7.2

Total 1064 354



line

Responsibility

Selection of Bima Mitra at

CDS Level

Resource person exclusively for

managing Insurance scheme will

be deputed at the CDS Level

10th May State and

District Team

Mass Campaign and

enrolling Members into

insurance scheme

Bima Mitra will organize Mass

Campaign and enrolment with

close supervision of CDS

15th June District Team

A help desk at all district A call centre will be set up at

district level to effectively deliver

services like scholarship, death

claim and so on

July District Team

Updation of software and

mobile app

Insurance Software will be

updated and mobile application to

collect the data at the field level

will be designed

May State Team

35

MF006- Auditing of CBOs

First of its kind in NHGs devised by Kudumbashree where the trained and formed NHG members will audit

all three tier system Annually.

MF006- Auditing of CBOs

District No of CDS to be

Audited

No of ADS to be

Audited

No of NHG to

be Audited

Thiruvananthapuram 83 1546 29900

Kollam 75 1419 25112

Pathanamthitta 58 907 9976

Alappuzha 79 1358 20418

Kottayam 78 1321 15333

Idukki 54 840 12381

Ernakulam 101 1838 23197

Thrissur 100 1748 24245

Palakkad 96 1691 22468

Malappuram 110 2225 26582

Kozhikkode 82 1502 27772

Wayanad 26 487 9584

Kannur 88 1557 19610

Kasargode 42 776 10597

TOTAL 1072 19215 277175



line

Responsibility

Preparation of Auditing

Calendar

District Mission to prepare

Auditing Calendar

30th Apr District Team

Review meeting with

KAASS members

to ascertain progress Ongoing District Team

36

MF07- Distribution of Community Funds

Revolving Fund: This is a community fund given Neighbourhood Groups at a rate of Rs.15000/-as corpus

to meet the members credit needs. This year Revolving fund will be distributed only to the 2000 Special

NHGs.

Vulnerability Reduction Fund:This fund is given to ADS to address vulnerabilities and to meet the needs

of the vulnerable persons in the Neighbourhood Group. In 2018-19 VRF will be disbursed to Special &

Coastal NHGS

Revolving Fund to Special NHGs( PWD, Elderly, & Transgender)

District Target RF Target VRF

Thiruvananthapuram 62 214

Kollam 201 91

Pathanamthitta 120 24

Alappuzha 300 237

Kottayam 59 12

Idukki 135 28

Ernakulam 224 512

Thrissur 199 77

Palakkad 91 19

Malappuram 160 132

Kozhikkode 92 177

Wayanad 108 22

Kannur 165 47

Kasargode 84 75

TOTAL 2000 1667


Activity Time line Responsibility

Collection of Application

from NHGs

Ongoing Process

District Team

Submission of

Application to District

Office


Scrutinise the application

and disburse fund


37

PART B

State Level Programs

I. MF007- Exposure visit & Capacity Building

a. Exposure visit to organisations like SERP / Mahila SEWA Sahakari Bank will be

conducted

b. Training to CDS Accountants and KAASS Members will be provided

Program Financial

Allocation(

In Lakhs)

Time Line

Exposure Visit 10 April 2018

Training to CDS Accounts 32.37 June 2018

Training to KAASS Members 9.78 May 208

52.15

II. NRLM Interest Subsidy Scheme – 1000 lakhs to be distributed from State.

PART C

Policy Decisions

1. 4% of Interest Subsidy: Guidelines of 4% interest subsidy scheme to be revised to deduct

NRLM Interest subvention portion

2. Vulnerability Reduction fund: At present CDS and ADS are confused to apply for VRF as

repayment is the responsibility of not who avail but on NHGs ADS and CDS. But As per NRLM

this can be also given as a grant to the most needy. In the View of the foregoing Guidelines of VRF

to be revised

3. Insurance Scheme: Decision to stop Credit Linked Insurance and revive life insurance to be taken.

Decision to deploy Bima mitra at CDS level to be taken

38





TTeeaamm MMIISS

39

Sl. No Fund Source Amount in Crores

1 State Plan 0.25

2 NRLM 6

TOTAL 6.25

Table 1: Summary of Annual Plan 2018-19

Unique

numbe

r of the

scheme Name of the scheme Aim physical

Total

funds

earma

rked

in

crores

Page No

(where

details

are

available

)

Achieveme

nt (fill this

column

every

month)

MIS01

Implementation of

eOffice

Will implement e-Office in

state mission and district

mission offices 0.25

MIS02

Development of NHG

progress card software

and integration with

website

To monitor and evaluate

state MIS activities, NHG

progress card system will

be developed 0

MIS03

Development of

Comprehensive MIS

reporting system

Will develop a reporting

system by including state

MIS and all other

programmes‟ data 0

TOTAL STATE PLAN FUND 0.25

MIS04

Scale up of Transaction

Based SHG digital

Accounting

System(TBSDAS) in

regular entry basis

Will enter the financial

transaction details of all

rural NHGs into

CBOTRANS portal 6

MIS05

Development of a model

district

(a)Will develop a model

district to implement well

all NRLM MIS activities

including TBSDAS.

(b)Will develop a

Monitoring & Evaluation

strategy to implement MIS

systems at all levels such

as state, district and CDS

level. Will develop

capacity building based on

the strategy

0

MIS06

Rural ADS, CDS profile

creation at NRLM MIS

Will create ADS, CDS

profile creation and NHG

mapping at NRLM MIS

portal

0

40

MIS07

Rollout of Fund

disbursement module

Will enter all nrlm fund

disbursement data into

portal as priority wise from

current FY backwards

0

TOTAL NRLM PLAN FUND 6

GRAND TOTAL 6.25

PART A

ROLL OUT DETAILS

1. MIS01- Implementation of e-Office

eOffice system will be implemented in state mission and district missions to manage the files

and file movement digitally. This is an electronic file system managed by software. Login

credentials are essential to work in this system. Separate logins will be provided for district and

state missions, and training will be provided also to them.

Total fund earmarked: 0.25Crore (This fund may be booked under administrative cost)



Up gradation of

existing bsnl leased

line connection in

state mission

Will upgrade existing

bsnl leased line

connection in state

mission as per the

bandwidth requirements

of eOffice

May 30, 2018 Surabhi, H.Q

Hire BSNL leased line

connection in districts

District mission will

hire BSNL leased line

to implement eOffice at

district mission offices

June 30, 2018 District Team

Implementation of

eOffice at state

mission

Will implement eOffice

at H.Q and will provide

training and hand hold

support at H.Q staff

June 30,2018 Surabhi, H.Q

Provide eOffice

training to district

missions

Will provide eOffice

training to all district

missions

September 30, 2018 Surabhi, H.Q

Implementation of

eOffice at district

missions

Will implement eOffice

at district missions and

will provide hand hold

support todistrict

December 30, 2018 State and District

team

41

mission staff

Technical support to

use eOffice

Will provide technical

support by coordinating

with NIC team

Ongoing process State and district

team

Impact/Outcome of the Programme

E-Office system will improve productivity, quality, resource management and increase

transparency by replacing the manual process with an electronic file system. This is an

integrated file and records management system that allows employees to manage content,

search for data internally and collaborate. The file system also enables the electronic

movement and the tracking of files, and the archival and retrieval of data. The system is

planned to be secure and confidential, automating routine tasks, capable of handling the

required workload, with the facility of monitoring work and auto-escalation when there are

delays.

2. MIS02- Development of NHG progress card software and integration with website

NHG progress card software will be developing to monitor and evaluate state MIS activities.

Progress details of NHG will be generated through progress card based on MIS data entry. It

can be downloaded from website. All NHGs‟ progress card will be evaluated at ADS level.

Monitoring can be done through all levels.



Software

development of

NHG progress

card

NHG progress card

software can be used to

monitor and evaluate

state MIS activities

July 30, 2018 Chinchu, H.Q

Monitor NHG

progress card

Each NHG progress

card is to be verified by

ADS level to monitor

MIS updation

Ongoing process

from july‟18

onwards

State, District, CDS,

ADS team


State MIS updation can be monitor byevaluating NHG progress card generated from software

at ADS level. Model ADS, CDS, district can be selected through the progress card system.

This is the part of strengthening monitoring and evaluation system.

42

3. MIS03- Development of comprehensive MIS reporting system

To monitor the progress of all kudumbashree programmes, a comprehensive MIS software

reporting system is to be rolled out. Discussion with all state mission project teams is required

to finalize the requirements. After completing the requirement collection, a presentation will be

conducted by state mission MIS team to finalize all requirements.

It will be monitoring and evaluated by district and state mission through MIS and website.



Preparation of plan

to develop

comprehensive MIS

reporting system

Will prepare a plan to

develop MIS reporting

system after discuss

with all project team

April 30, 2018 Surabhi, Chinchu,

jayaram, Pradeep,

Meghna, LeoPaul

Development of

comprehensive MIS

reporting system

Will develop a new

MIS reporting system

by including exsting

state MIS and all

programme‟s data

Oct 30, 2018 Surabhi, Chinchu,

jayaram, Pradeep,

Meghna, LeoPaul


Status or updates of all projects can be known at single point.

4. MIS04- Scale up of Transaction Based SHG digital Accounting System (TBSDAS) in

regular entry basis.

Regarding the rollout of TBSDAS, CDS level training is conducted at approximate all CDSs.

Refreshment training will be given in selected CDSs/blocks. Technical support will be

strengthening at state and district level. Standard Operating procedure will be revised by

includingthe ADS level data collection system. A data collection campaign will be conducted

to collect the transaction month data of each NHG at ADS level by including all NHGs‟

president and secretary.

Total fund earmarked: 5.5 Crore



Deliver the revised

SoP of TBSDAS to

Will develop and

deliver the revised SoP

May 30,2018 Jayaram, H.Q

43

district missions of TBSDAS to district

missions to scale up

TBSDAS data entry

Data collection

campaign at ADS

level

Will give training to

collect data from NHG

registers and will do

data collection as a

campaign mode at ADS

level

July 30,2018 District and CDS

team

Bimonthly review

meeting of district

and master RPs at

state level

Will conduct bimonthly

review meeting of

district and master RPs

from May‟18 onwards

Ongoing process State team

Monthly review

meeting regarding

TBSDAS data entry

at district level

Will conduct monthly

review meeting of

district team, CDS

accountants and master

RPs at district level

Ongoing process District team

Achievement of

50% data entry

Will achieve 50% data

uploading at nrlm portal

(Approx. 1.10L NHGs‟

data entry)

Sept 30, 2018 State, district and

CDS team

Completion of

TBSDAS data entry

Will complete data

entry of all rural nhgs‟

at portal

December 30,

2018

(Transaction

month data entry

is ongoing

process)

State, district and

CDS team


It will digitalize financial transaction of all rural NHGs. It will help the grading of NHGs.

NHGs can get loan from bank or other financial institution based on their performance

without delay. Will get proper database based on financial transactions.

5. MIS05 - Development of model district

If all NRLM MIS activities are being well in one district, it will be treated as “model district”.

Regarding the development of model district, a strategy is to be developed at state mission

level based on the performance indicators of NRLM MIS& state MIS activities. One district

will be selected as a model district in every month based on this strategy. Any district can

become to model district if it will overcome the achievement of existing model district. Model

district will share the best practices to others and they will become to model districts. On the

end of year, one district will be selected as best district. On the same way, each district mission

can select model CDSs and ADSs based on the strategy.

44

Monitoring & Evaluation (M&E) strategy will help one district to become model district. It

will be developed at state mission level. This is focusing to enter correct data on correct time

with priority basis. All levels of monitoring and evaluation will be included into strategy up to

ADS level.

Total fund earmarked for capacity building in M&E: 0.5 Crore



Deliver the strategy

of model district and

M&E strategy

Will develop and

deliver the strategy of

model district and M&E

strategy to district

missions

May 30, 2018 Jayaram, H.Q

Monitor state level

MIS activities

Will monitor the state

level MIS activities

based on strategy

Ongoing process State team

Monitor district level

MIS activities

Will monitor the district

level MIS activities

based on strategy

Ongoing process District team

Selection of model

district on every

month

Will select model

district based on MIS

activities

Ongoing process

from August‟18

onwards

State team

Selection of model

CDS on every month

Will select model CDS

based on MIS activities

Ongoing process

from August‟18

onwards

District team

Select of best model

district

Will select model

district based on MIS

activities

December

30,2018

State team


Selection of model district/CDSs, will enhance the monitoring and evaluation of all MIS

activities

6. MIS06- Rural ADS, CDS profile creation at NRLM MIS portal

Like NHG profile creation process, all rural ADS and CDS profiles are to be created at NRLM

MIS portal from CDS level. NHGs are to be mapped into these profiles. This will be monitored

at district and state mission level

45



Completion of ADS

and CDS profile

creation

Will complete ADS and

CDS profile creation at

CDS level

June 30, 2018 CDS accountants


As started digital accounting system in NHGs, NRLM is planning to digitalize ADS and CDS

financial transactions. So these profiles are the base data to start fund disbursements at portal

and CBOs‟ digital accounts

7. MIS07- Rollout of Fund disbursement module

All NRLM fund disbursement details are to be entered into NRLM MIS portal at district

mission level from current financial year backwards. This will be monitored at district and

state mission level



Completion of fund

disbursement data

entry for FY 2017-18

Will complete data

entry at district mission

level

30th

June 2018 District team

Completion of fund

disbursement data


Will complete data


level

30th

Sept 2018 District team

Completion of fund

disbursement data


Will complete data


level

30th

Dec 2018 District team

Completion of fund

disbursement data


Will complete data


level

30th

Mar 2019 District team


Will know the status of all nrlm fund disbursements from 2012 onwards and it will be

generated as reports.

ROLL OUT DETAILS

1. MIS01- Implementation of eOffice

Total fund earmarked: 0.25 Crore

Sl.No State/district Scheme Total amount(Rs)

1 H.Q& district missions Implementation of eOffice 2500000

TOTAL 2500000

46

2. MIS04- Scale up of Transaction Based SHG digital Accounting System (TBSDAS) in

regular entry basis.

Total fund earmarked: 6 Crore

TBSDAS- District wise fund allocation Amount in Rs.

Sl

.

N

o

District No.

of

bloc

ks

no.

of

rural

cds

No. of

rural

NHGs

Training

of

staff&C

RPs

Printing

Charges

Data

Collection

and data

entry

Charges

Internet

charge

Total

amount

1 Alappuzha 12 71 17065 324000 307170 3464195 127800 4223165

2 Ernakula

m

14 82 16718 378000 300924 3393754 147600 4220278

3 Idukki 8 52 11155 216000 200790 2264465 93600 2774855

4 Kannur 11 71 15596 297000 280728 3165988 127800 3871516

5 Kasaragod 6 38 9517 162000 171306 1931951 68400 2333657

6 Kollam 11 68 19031 297000 342558 3863293 122400 4625251

7 Kottayam 11 71 12771 297000 229878 2592513 127800 3247191

8 Kozhikko

de

12 70 20857 324000 375426 4233971 126000 5059397

9 Malappura

m

15 94 21880 405000 393840 4441640 169200 5409680

10 Palakkad 13 88 19905 351000 358290 4040715 158400 4908405

11 Pathanamt

hitta

8 53 8300 216000 149400 1684900 95400 2145700

12 Thiruvana

nthapuram

11 73 22265 297000 400770 4519795 131400 5348965

13 Thrissur 16 86 18363 432000 330534 3727689 154800 4645023

14 Wayanad 4 23 8071 108000 145278 1638413 41400 1933091

H.Q 5253826

TOTAL 152 940 221494 4104000 2214940 44963282 1692000 60000000

47





TTeeaamm MMiiccrroo EEnntteerrpprriisseess

48

MICRO ENTERPRISES

Sl No. Fund Source Amount in Crores

1 State Plan 15

2 NRLM 14

TOTAL 29

3 Fund from Other Dept. 7.5

Summary of Annual Plan 2018-19 (State Plan Fund)

Unique No. of

the Scheme

Name of the Scheme

Aim Physical

Total Funds

earmarked

Page No

Achievement

ME 01 Vulnerable MEs (Prathyasa,Thalir )

Buds-50,Elderly-14,

Transgenders-5,PWD-14,Widows-14, Victms-5 0.7 4

ME02 SVEP 14 blocks in 14 Districts

(As per NRO SVEP Guideline) 0.46 6

ME 03

Coir Defibering Unit

30 units will be established 0.3 7

49

ME 04

Formation of 5000

new MEs (5 from

each CDS,

Demand based

MEs, Green MEs

etc)

Way side amenities- 20, Ambulance-3, Courier

Service- 3, Taxi service - 70, Buggi service -10,

Labour Bank-14, Responsible Tourism-14,

Yoga & Wellness centres-14, Tours & Travels

(Package Tours)-8 , Kudumbashree

Tutorials(College Level ME)-14 , Rural Service

Team-14, Mobile Beauty Clinics-5,

Kudumbashree Clubs-5, Kudumbashree

Thattukada for Yuvasree -42, kudumbshree

pothichoru -42, Mobile Repairing -6, Heavy

motor vehicle drivers -14, JCB Drivers -14,

Trading Facilitation Team (Collection & trading

of products) -3, Hatchery -28, Pet care centre -

14, Mobile ABC Unit -28, Sujalam Well

recharging units -70, and She lodges -14 will be

formed

5.36 9

ME 05 Financial Support

to ME

Financial assistance in terms of IF,SU, TF,TUF,

RF,CMF,SDA will be provided to 563 individual

and 562 group enterprises

3.35 11

ME 06 FORMATION OF

19 CFC

Already identified CFCs ( 2017-18) will be

made functional 3.43 13

ME 07

Identification of

sick MEs

and revival

Survey will be conducted to identify sick unit

and reason , Strategies for revival of the units

through Training, Financial Support, Market tie

up, product diversification support

0.14 14

ME 08

Positioning service

sector

enterprises

Labour Banks, Geriatric care Service providers

,Santhwanam volunteers, Street Light service

team, Facility Management Service teams will

be developed

0.14 15

ME 09

Institutional Tie

up (Product

Diversification,

National level)

International & National tie up in the field of

education, Research,Technology,Desigining

(NIFT,CTCRI,CPCRI,ILO

Spices Board, Industry Dept., Tourism, KASE)

0.05 15

ME 10 Auditing and Book

Keeping

Ensure book keeping and Auditing of ME units.

Special task team for auditing will be formed

with the help of auditing software

0.28 16

50

ME 11 Software

Development

Software support in all priority sectors.eg.

Geriatric care, Santhwanam. Purchase of

formulas and methodolgy for developing

products

0.05 17

ME 12 IEC Awareness programmes, Massive campaigns in

all districts.Documentaion and publicity 0.05 18

ME 13

Branding of

Selected sectors Nutrimix,IT,Handicrafts,Soap & Toiletries,Bags 0.05 19

ME 14 Producer

Company

Salary for CEO and Staffs of 3 existing producer

companies 0.1 20

ME 15

Coastal ME

Formation

1 group ME and 1 individual ME in all Coastal

districts

0.54 20

Total State Plan Fund

15

NRLM Fund

Unique No. of the Scheme

Name of the

Scheme

Aim Physical

Total

Funds

earmarked

Page No

Achievement

ME 16

General

Orientation

Training

30000 Beneficiaries 1.5 22

ME 17 Skill Training

20000 Beneficiaries 10 23

ME 18

Performance

Improvement

Programme

500 Units 2 25

ME 19

Capacitation and

Hand

holding through

MEC

Capacity Building training for MECs 0.5 25

TOTAL NRLM Fund 14

51

Other Department Fund

Unique No. of

the Scheme

Name of the Scheme

Aim Physical (clearely explain the real vision)

Total Funds

earmarked

Page No (Where details

are available)

Achievement (fill this column every month)

ME 20 Haritha Karma Sena-Kila

To position and train 35000 Haritha Sena Members

3.6 26

ME 21 Yuva weave Handloom training 3.9 27

ME 22

KASE Skill training

Skill training in Driving.Home stay etc.. 1.5 28

TOTAL NRLM Fund 9

PART A- PROGRAMME DETAILS (STATE PLAN FUND)

ME 01.Vulnerable Micro Enterprises (Prathyasha)

‘Prathyasha’ the project focus on the formation of micro enterprises among vulnerable

group. Person who belongs to the category of Elderly, PWD, Transgender, mothers of

intellectually disabled children, widows, and victims can form Vulnerable M.E. It is proposed

to start 180 M.E units in which 100 are individual enterprises and 80 are group enterprises.

Each group enterprise will get Rs.50000 and Rs. 10000 for individual enterprise as start up

fund as per the guideline of start up fund. And remaining 20lakh is proposed for conducting

skill training in districts.

Sub components of Prathyasha

a) Talir-Microenterprises which is formed by the parent of BUDS school children. This

kind of M.E units is named as ‘TALIR’. Main focus of the project is providing livelihood

for the parents of BUDS school children.

52

b) Elderly-Entrepreneurs who belong to the age category of 55 and above are

considered to be Elderly M.E units. Both men and women who belong to the said age

category can include in this group.

c) Transgender-Transgender people have a gender identity or gender expression that

differs from their assigned sex. Microenterprises started by transgender group is

named as Transgender M.Es.

d) PWD-Person with Disability means person who has a physical or mental

impairment that substantially limits one or more major life activities.

Microenterprises run by these people are named as PWD M.Es.

e) Widows-A woman who has lost her spouse by death and has not married again are

included in the category of Widows. These women can start individual or group

enterprises and these enterprises are belonged to the category of Widow M.E units.

f) Victims-Victim is one who is harmed by someone committing a criminal or unlawful

activity.Victims can start individual or group enterprises

Aim of the Project

The main focus of the project is to provide livelihood for the people who belong to

vulnerable groups.

setting up 180 micro enterprises

Activities included in this project

Activity Apr

May

Jun

Jul Aug Sep

Oct

Nov

Dec Jan Feb Mar

Campaign at NHG level

G.O.T

Skill training

Linkage with M.E.C

M.E Formation

53

ROLL OUT DETAILS

ME 01/Vulnerable ME / 180 /.7 cr

S.n District Physical Target Financial Allotment(In cr)

Individual Group

1 Tvm 8 6 0.054

2 Klm 8 5 0.045

3 Pta 8 6 0.054

4 Alp 6 6 0.051

5 Ktm 7 6 0.051

6 Idk 6 6 0.05

7 Ekm 8 6 0.056

8 Tsr 8 6 0.056

9 Pkd 8 6 0.054

10 Mlp 8 6 0.056

11 Kkd 7 6 0.05

12 Wyd 6 5 0.041

13 Knr 6 5 0.041

14 Kgd 6 5 0.041

Total 100 80 0.7

Monitoring Table

Name of District

Physical Target Month April 2018- March

2019

%of Achievement

Financial Expenditure

Responsible Persons in districts: ADMC(M.E), DPM, B.C

Responsible Persons in State: Renu Georgy(SAPM), Suchithra( P.M), P.O (ME)

54

ME 02.SVEP (Start up Village Entrepreneurship Programme)

The SVEP project help the rural poor come out of poverty by helping them setting up of

enterprises and provide support till the enterprises stabilize. SVEP will provide the supports

to enterprises in business skills, exposure visit and financial support. Rs .46 crore is ear

marked as an initial fund for starting this project. Kerala SVEP project will be scaled up to 14

blocks (1block in each district).For initial expenses Rs.3 Lakhs will be distributed to all

districts and the remaining fund for MEC trainings and Capacity building trainings will meet

from the Skill training head under NRLM fund.

Aim of the Project

Kerala model SVEP will start in 14 blocks

Activities included in this project

Activity Apr May Jun Jul Aug

Sep Oct Nov

Dec Jan Feb Mar

Identification of Block

Training and Capacity Building of MEC

Introducing SVEP Project to CDS level

Massive Campaign about SVEP project at NHG level

Market Study and Report submission by M.E.C

DPR submission by BPM

Setting up of BNS- EP

Training for BNS- EP

Registration and opening of bank account of the BNS-EP

Setting up physical infrastructure for BRC

Training of the MEC on the VE-IT App

Formation of MEC Group to take up BRC-EP operations

Agreement between BNS-EP and MEC Group for BRC-EP

Certification of M.E.C’s

GOT for entrepreneurs EDP for entrepreneurs

55

Introducing M.E.Cs to entrepreneurs

Formation of M.E

Responsible Person in districts: ADMC(M.E), DPM, BPM, B.C

Responsible Person in State: Renu Georgy(SAPM), Suchithra( P.M), P.O

ME 03. Coir Defibering units will be formed under Kudumbashree leadership

Kerala takes the pride of having the precious gift of coir or the golden fiber which is one of the

very old traditional industries generating employment for thousands and thousands of people. The

History of coir in India started with the association of Kerala State which dates back to 19th

century. Coir is widely used for making various products such as floor mats, Outdoor mats,

cordage, ropes, aquarium filters etc. The main objective is to start 30 Coir Defibering units in

association with Coir Directorate and Kerala Coir Machine Manufacturing Company. The end

product will be bought back by Coir Fed.

Aim : To develop 30 Coir defibering units in Kerala and thereby ensuring livelihood opportunities

for 150 Kudumbashree women.

Step Wise Implementation & Time line:

Identification of feasible locations through district missions, CDS.

First Category: Installations of machines in sites having building.

Second Category: Construction of buildings in approved sites and machine installations.

Identification and training of beneficiaries.

Inauguration of units.

Auditing and book keeping

New Mechanism for Husk collection and scale up.

Sl No Process Time Period

1 Identification of Coir defibering unit space April

2 category 1: Installation of machines in sites having building

and all other facilities

April- June

3 Identification and training of beneficiaries April- June

4 Inauguration & Production April – June

5 Category 2: Construction of building in approved sites. April- October

56

6 Installation of machines June-November

7 Identification and training of beneficiaries June-November

8 Inauguration & Production June-November

9 Mechanism for Husk collection, Auditing, scale up and

Marketing.

April-March

ROLL OUT DETAILS

ME 01/Coir Defibering Unit/ 30 /.3 cr


1 Tvm 3 0.03

2 Klm 2 0.02

3 Pta 1 0.01

4 Alp 3 0.03

5 Ktm 2 0.02

6 Idk 1 0.01

7 Ekm 3 0.03

8 Tsr 4 0.04

9 Pkd 3 0.03

10 Mlp 2 0.02

11 Kkd 2 0.02

12 Wyd 0 0

13 Knr 2 0.02

14 Kgd 2 0.02

Total 30 0.3

57

Monitoring Table

Name of District Physical Target No. of Unit Started

(Month wise)

Financial

Expenditure

%of

Expenditure

Duty/Responsibility: Dr. Shameena. P.N, Ratheesh. S

ME 04.Formation of 5000 new Micro Enterprises

In 2018 - 19, Kudumbashree will take initiatives for scaling up of micro enterprises to small

scale/ medium scale enterprises encouraging women to make high investment in business

and to take up activities of higher scale and volume. Providing employment opportunities to

15,000 kudumbashree women by setting up of 5 enterprises in each CDS (Individual 3 and

Group 2) is proposed.Rs.5.36 Cr is ear marked for the formation of 5000 new micro

enterprises in the districts.

Innovative enterprises like Way side amenities- 20, Ambulance-3, Courier Service- 3, Taxi

service - 70, Buggi service -10, Labour Bank-14, Responsible Tourism-14, Yoga & Wellness

centres-14, Tours & Travels (Package Tours)-8 , Kudumbashree Tutorials(College Level ME)-

14 Rural Service Team-14, Mobile Beauty Clinics-5, Kudumbashree Clubs-5, Kudumbashree

Thattukada for Yuvasree -42, kudumbashree pothichoru -42, Mobile Repairing -6, Heavy

motor vehicle drivers -14, JCB Drivers -14, Trading Facilitation Team (Collection & trading of

products) -3, Hatchery -28, Pet care centre -14, Mobile ABC Unit -28, Sujalam Well recharging

units -70, and She lodges -14, will be formed

Aim:

Variety Enterprises with Innovative products/services

Formation of 5000 New Micro Enterprises

58



1 General Orientation Training April-May

2 EDP linked Skill Training June-August

3 Project preparation, Submission, and Approval September-October

4 Start Functioning November

ROLL OUT DETAILS

ME 0 /Formation of ME/ 5000 /5.36 cr


1 Tvm 438 0.4

2 Klm 340 0.4

3 Pta 265 0.35

4 Alp 430 0.4

5 Ktm 355 0.4

6 Idk 260 0.35

7 Ekm 492 0.4

8 Tsr 430 0.4

9 Pkd 440 0.4

10 Mlp 470 0.4

11 Kkd 420 0.4

12 Wyd 115 0.31

13 Knr 355 0.4

14 Kgd 190 0.35

Total 5000 5.36

59

Monitoring Table


(Month wise)

Financial Expenditure

%of

Expenditure

Duty/Responsibility:

State Level –Niranjana N S, Programme Officer & Suchithra S, Programme Manager

District Level-DMC, ADMC-ME, DPM -ME

ME 05.Financial Support to Micro Enterprises

Financial assistance will be provided to Micro enterprises to encourage formation of new

enterprises, to help them adopt new technologies and to provide assistance at the time of

crisis. Rs.3.35 Crore is earmarked for all the financial assistance to Micro enterprises

including interest subsidy. All the bank loans availed by micro enterprises will be eligible for

an interest subsidy (interest subvention to 4%). It is proposed to give interest subsidy to

5,000 enterprises in 2018 - 19. Additional financial assistance to enterprises include

providing technology fund, technology upgradation fund, revolving fund, crisis management

fund, start up fund, second dose assistance.

- Start up

- Revolving Fund for working capital needs

- Technology Fund for upgradation of technology

- Innovation Fund to support innovative efforts

- Second Dose Assistance for enhancing capital base of the enterprise

- Crisis Management Fund loan assistance to overcome short-term crisis situations

Aim:

Financial support for Micro Enterprises

Overcome their financial crisis

Reducing dependency on private financial institutions and local money lenders

60



1 CDS level Meeting for assessing the requirement April-June

2 Submission of Proposal to District Mission July-August

3 Assessment and Approval September onwards

ME 05/Financial Support to ME/ 174 /3.35 cr

s.n Distric

t

SDA- Physic

al Target

Budget Allocation

TF- Physical

Target

TF- Budget Allocation

TUFPhysical

Target

TUF- Budget Allocation

RF- Physical

Target

RF- Budget Allocation

SUPhysic

al Targ

et SU- Budget Allocation CMF

1 Tvm 1 250000 2 500000 2 500000 3 120000 3 150000 150000

2 Klm 1 250000 2 500000 2 500000 3 120000 3 150000 150000

3 Pta 1 250000 2 500000 2 500000 3 120000 3 150000 150000

4 Alp 1 250000 2 500000 2 500000 3 120000 3 150000 150000

5 Idk 1 250000 2 500000 2 500000 3 120000 3 150000 150000

6 Ktym 1 250000 2 500000 2 500000 3 120000 3 150000 150000

7 Ekm 1 250000 2 500000 2 500000 3 120000 3 150000 150000

8 Tsr 1 250000 2 500000 2 500000 3 120000 3 150000 150000

9 Pkd 1 250000 2 500000 2 500000 3 120000 3 150000 150000

10 Mlp 1 250000 2 500000 2 500000 3 120000 3 150000 150000

11 Kkd 1 250000 2 500000 2 500000 3 120000 3 150000 150000

12 Knr 1 250000 2 500000 2 500000 3 120000 3 150000 150000

13 Wyd 1 250000 2 500000 2 500000 3 120000 3 150000 150000

14 Ksd 1 250000 2 500000 2 500000 3 120000 3 150000 150000

State 0 0 0 0 0 5150000 0 0

Total 14

3500000 28 7000000 28 12150000 42 1680000 42 2100000 2100000

61

Monitoring Table

Name of District Physical Target Financial Expenditure (Month wise)

Total Expenditure

%of

Expenditure


State Level –PO,PM,SAPM-Akhila

District Level-DMC, ADMC-ME, DPM –ME

ME 06 - Formation of 19 Common Facility Centers

Program Details - Common Facility Centers will be established in selected districts in

Apparel, Curry Powder and Cement Bricks Manufacturing Sectors.

Aim- Establishment of 19 CFCs

Step wise Implementation & Time Line

Sl No Particulars Time Period ( 2018-19) 1 Training of Beneficiaries April - May

2 Infrastructural modifications of the CFC June - July

3 E tendering of Machineries August

4 Purchase and installation of Machineries

September

5 Getting of various licenses October-Nov

6 Inauguration of the unit December

7 Monitoring of the projects January to March

62

Financial Roll Out Details

Sl. No District Physical Target Financial Allotment(In cr)

1 Tvm 1 0.15

2 Klm 3 0.56

3 Pta 2 0.41

4 Alp 2 0.36

5 Ktm 1 0.15

6 Idk 2 0.3

7 Ekm 2 0.39

8 Tsr 1 0.16

9 Pkd 2 0.33

10 Mlp 1 0.19

11 Kkd 1 0.25

12 Wyd 1 0.18

13 Knr 0 0

14 Kgd 0 0

Total 19 3.43

Duty/ Responsibility- State Level –PO ( ME) ,Shameena P.N PM ( C) Nishanth SAPM

District level- ADMC ( ME) and DPMs

ME – 07 .Identification of sick ME and its Revival

In order to extend more handholding support to micro enterprises, the additional financial

assistance is earmarked as sick unit revival fund. There are many enterprises are facing

revenue recovery because of unforeseen situations and changes in market dynamics. It is

proposed to provide a onetime assistance to such eligible entrepreneurs for assisting them in

reviving their units and to close the bank dues. The fund will be disbursed to eligible

entrepreneurs facing recovery as a onetime assistance after conducting MEC Survey audit

and after negotiating with bankers. Up to 100 enterprises will be supported in the year 2018

- 19. Assistance will be given to members on demand, and the aim of the assistance will be to

overcome the contingency situation and to be able to continue the existing enterprise. Ear

63

marked 14 lakhs(One lakh Rupees for each districts) for the financial assistance, handholding

support and marketing tie ups of sick ME units.

Aim:

Helps to overcome the financial crisis of micro enterprise units

Revival of 100 Sick Micro enterprises

Step Wise Implementation & Time line


1 Survey to find out Sick Units April-May

2 Identification of the problem June-July

3 Strategy development based on the problem Identified August

4 Implementation-Step by Step September

Onwards

Duty/Responsibility



ME 08. Positioning Service sector Enterprises

Positioning of Santhwanam volunteers, Labour bank, and other Facilitation team as per the

requirements. 5 lakhs is ear marked for the positioning of service sector MEs

Aim:

Positioning Service sector Enterprises like Santhwanam, Geriatric care etc.

64



1 Requirement Assessment April-June

2 Mobilization July-August

3 Training Sept-Dec

4 Placement January onwards


State Level –Niranjana N S, Programme Officer & Akhila ,Assit. Programme Manager


ME 09. Institutional Tie ups Program Details- Establishment of Institutional tie-ups

Aim- Establishment of tie ups in the areas of Education, Research, Technology, Designing

in Product Development and Process Standardization with institutions like

NIFT,CTCRI,CPCRI,ILO ,Spices Board, Industry Dept, Tourism, KASE.

Stepwise Implementation &Time Line Sl No Particulars Time Period ( 2018-19)

1 Identification of units/ sectors for Process and

Product Standardization and Diversification.

April - June

2 Selection of various Parameters for

improvement

July-

3 Identification of suitable agencies. August-October

4 Discussion with selected agencies November

5 Entering of MOU with suitable agencies December

Financial Allotment – Rs 5 Lakhs- The Amount will be spent from Head Office directly.

Duty/ Responsibility- State Level – Smt Niranjana S PO ( ME), Dr Shameena P.N , PM-

Collectives. District level- ADMC ( ME) and DPMs

65

ME 10.Auditing and Bookkeeping of ME Units:

Books of records should be simple so that the community is able to manage it. Considering

the field level constraints in implementing manual bookkeeping and given the advantages of

using digital technology, Micro enterprise department of Kudumbashree decided to

introduce auditing software and special task team to ensure Auditing and bookkeeping of

Kudumbashree ME units. Recording of financial transactions of the ME unit is called

accounting. It is very important for any institution. The meaning of accounting is to write all

the financial transactions on the basis of evidential documents that may be internal or

external. This is the need of the project that the Books will be understood by the literate or

semi-literate person so that they will be in a position to write such books and communicate

in simple language to the community. Special Task Team- Preference to Kudumbashree

Members with Commerce or related qualifications

Bookkeeping & Auditing: Special Task Team (7 days), KAAS, MEC (1day) Entrepreneurs

(1day).30 New members /District & Refresher training to be provided after 4-5 months.

Aim: To ensure Book keeping and Auditing of ME units with the help of Special task team,

KAAS, MEC’s and auditing software.



1 Developing Auditing Software April-September

1 Identification of Special task team April- May

2 Trainings. May- June

3 Field study and survey June- July

4 Awareness and training of Entrepreneurs July- August

5 Refresher Trainings Sept- November

66

ROLL OUT DETAILS

ME 10 /Auditing & Book Keeping/ 1960 /.28 cr


1 Tvm 140 0.02

2 Klm 140 0.02

3 Pta 140 0.02

4 Alp 140 0.02

5 Ktm 140 0.02

6 Idk 140 0.02

7 Ekm 140 0.02

8 Tsr 140 0.02

9 Pkd 140 0.02

10 Mlp 140 0.02

11 Kkd 140 0.02

12 Wyd 140 0.02

13 Knr 140 0.02

14 Kgd 140 0.02

Total 1960 0.28

Duty/Responsibility: Ratheesh. S SAPM & Akhila SAPM

ME 11. Software Development

ME Tracking software will be developed for capturing financial details of each enterprise

periodically to track the profit/loss of each enterprise run by Kudumbashree women members. As

part of ME survey, we have already planned to develop a mobile application software and

website for micro enterprise units in state level. Apart that, proposed to develop separate

67

software for the smooth functioning and monitoring of various programmes like

Santhwanam, Geriatric care etc. Software development is mainly concentrate on service

sectors. Through this software public can register/book their name and requirements. State

and disctrict mission teams can closely monitor the progress of each programmes. 5lakhs

Rs. earmarked for the development of software and strengthen the service sector micro

enterprises.

Aim:

Mobile Application & Website

Mapping ME Units

Software for service sector MEs



1 Mobile Application & Website for ME Units June 2018

2 Santhwanam Software October 2018

3 Geriatric care software January 2019

Financial Allotment – Rs 5 Lakhs- The Amount will be spent from Head Office directly

Duty/Responsibility: State Level –Niranjana N S, PO & Suchithra S, PM


ME 12.IEC

IEC activities to promote kudumbashree micro enterprises will be strengthened. Entrepreneur

clubs will be formed in government schools in association with education department as a part of

IEC campaign of MEs. Award will be given to best ME, innovative enterprises, category wise best

entrepreneurs, best MEC, best CDS, best banks giving loans to MEs.etc as recognition for their

hard work and support. Also, Micro Enterprise summit and best Entrepreneur selection will be

conducted at state level, district level and at panchayat level, for promoting enterprises. ME

summit is a ME Awareness creation workshops. Successful Entreprenuers and officials from other

68

departments will be invited for the summit for sharing their experience and exploringconvergence

opportunities.

Aim:

To increase the reach of kudumbashree in all over kerala

To make awareness about kudumbashree livelihood programmes



1 IEC Campaign July- August

2 ME summit December

3 Awards March


Duty/Responsibility: State Level –Niranjana N S, PO & Suchithra S, PM


ME 13. Branding of Selected Sectors

Kudumbashree units are unable to compete with the products of MNCs products in the local

market due to lack of suitable packing, labeling , bar coding, licensing and other statutory

requirements. In order to ensure good packing and quality of products we are proposed to

branding some selected products like Nutrimix, Soap and Toiletries, etc. Common branding

under Kudumbashree logo and packing, inertial designing will helps units to face a strong

competition in the market and it will increase the demand and sales.5.0 Lakhs fund ear

marked for developing kudumbashree brand for the selected products.

Aim:

Standardization of selected Products

To make the products more appealing

69



1 Identification of Branding agency May

2 Issue work order & MoU June

3 Approval of Design August

4 Implementation of new Design September -December

5 Completion February 2019





ME 14 - Producer Company

Program Details - Salary for CEO and Staffs of 3 existing producer companies. Aim – To give Salary of CEO of Producer Companies in Idukki, Malappuram and Kannur.

Stepwise Implementation and Timeline 1. Transferring of funds to District Mission for meeting the salary – April 2018.

Financial Allotment

Rs 10 Lakhs - The Amount will be spent through the following District Missions

SL. NO District

Physical Target (Salary of CEO)

Financial Allotment(In Rs)

1 Idukkki 1 340000 2 Malappuram 1 300000 3 Kannur 1 360000

Total 3 1000000

Duty/ Responsibility- State Level – Smt Niranjana S PO ( ME), Dr Shameena P.N

District level- ADMC ( ME) and DPMs.

70

ME 15. Coastal ME Formation

It focuses formation of micro Enterprises at coastal area through that providing employment

opportunity to coastal community. In 2018-19 the fund ear marked as capital subsidy for

coastal ME formation is Rs.54 lakhs

Aim:

1 Group ME and 1 Individual ME in 9Districts

Innovative MEs



1 General Orientation Training April-May

2 EDP linked Skill Training June-August

3 Project preparation, Submission, and Approval September-October

4 Start Functioning November

ROLL OUT DETAILS

ME 15 /Coastal ME / 18 /.54 Cr


1 Tvm 2 0.06

2 Klm 2 0.06

5 Ktm 2 0.06

7 Ekm 2 0.06

71

8 Tsr 2 0.06

10 Mlp 2 0.06

11 Kkd 2 0.06

13 Knr 2 0.06

14 Kgd 2 0.06

Total 18 0.54

Monitoring Table


(Month wise)

Financial

Expenditure

%of

Expenditure




72

PROGRAMME DETAILS (NRLM FUND)

ME 16.General Orientation Training

General Orientation Trainings (GOT) gives a general orientation about enterprises,

entrepreneurship. District level ME Classes will be conducted for ADS, CDS, and ME Sub

committee Conveners.

Aim:

To provide GOT to 30000 candidates



1 Awareness class April-May

Fund Roll Out - ME /GOT/ 30112 /1.5 cr

S.n District GOTPhysical target GOT Budget Allocation

1 Tvm 2336 1401600

2 Klm 2176 1088000

3 Pta 1696 508800

4 Alp 2304 1152000

5 Idk 1664 499200

6 Ktym 2272 1136000

7 Ekm 2624 1574400

8 Tsr 2752 1376000

9 Pkd 2816 1408000

10 Mlp 3008 1804800

11 Kkd 2240 1344000

12 Knr 2272 1136000

13 Wyd 736 220800

14 Ksd 1216 486400

Total 30112 15136000

73

Monitoring Table

Name of District Physical Target Financial Expenditure

(Month wise)

%of

Expenditure

ME 17.Skill Training

Skill Trainingswillbeprovidedforsetting u p o f

microenterprises.Entrepreneurshipdevelopmenttraining, skill training, skill up gradation

training, etc will be given to potential beneficiaries who are willing to take up

entrepreneurship. District level empanelled agencies will provide skill trainings in various

sectors.Sector wise and business specific skill building trainings to the prospective

entrepreneurs after completing EDP .

Aim:

To provide skill training to 20000 beneficiaries



1 Select interested candidates from the GOT pool June

2 Provide training in various sectors through empanelled skill

training agencies

July onwards

74

Monitoring Table

Name of District Physical Target Financial Expenditure

(Month wise)

%of

Expenditure



District Level-DMC, ADMC-ME, DPM –M

Financial Roll Out to Districts -

ME /Skill Training/ 19761 /10.75 cr

S.n Name of District Skill Training- Physical

Target Skill Training- Budget

Allocation

1 Tvm 1533 9198000

2 Klm 1428 7140000

3 Pta 1113 5565000

4 Alp 1512 7060000

5 Idk 1092 5260000

6 Ktym 1491 7604100

7 Ekm 1722 9032000

8 Tsr 1806 9036000

9 Pkd 1848 9240000

10 Mlp 1974 9044000

11 Kkd 1470 8020000

12 Knr 1491 7455000

75

13 Wyd 483 2415000

14 Ksd 798 3990000

State 0 0

Total 19761 100059100

ME 18. Performance Improvement Programmes

Performance Improvement Programmes for entrepreneurs who have completed at least six

months in business.Performance Improvement Programmes (PIPs) will be provided to

Nutrimix units, IT units, Bag units, Handicraft units as part of developing brand . Book

keeping, and accounting trainings also will be provided

Aim:

To improve their existing performance



1 PIP for Nutrimix units May-June

2 PIP for IT units June-July

3 PIP for Bag Units August-September

Financial Allotment – Rs.2 Cr is ear marked for Performance Improvement Programme.




ME 19. Capacitisation and Handholding of MECs .

Program Details – Capacitation of Micro Enterprise Consultants

Aim- Capacitation of 230 MEC

76

Step wise Implementation & Time Line

Sl No Particulars Time Period ( 2018-19) 1 Discussion with MEC and identification of

Gaps April - May

2 Preperation of Module for Training June - July

3 Preperation of Training materials August

4 Identification of Training Venue September

5 Discussion with Experts and Selection of Faculty for Training

October-Nov

6 Training and Feed back December

Financial Allotment – 50 Lakhs- The Amount will be spent from Head Office directly.

Duty/ Responsibility-State Level – Dr Shameena,District level- ADMC ( ME) and DPM

PROGRAMME DETAILS (FUND FROM OTHER DEPARTMENT )

ME 20.Haritha Karma Sena-Rs. 3.6 Cr from KILA

Program Details- Training of Haritha Karma Sena using KILA funds

Aim- Training of 35000 Women to form Haritha Karma Sena

Stepwise Implementation

1. Identification of Haritha Sena members

2. Preperation of module for Second level training with the support of Haritha

mission and Suchitwa mission

3. Training of Resource persons Training of Resource persons

4. Local Body level training and Exposure visit

5. Identification of Business Opportunites

6. Discussions with Stake holders- Clean Kerala Company, PRIA, KSMA , Pollution

Control Board, Haritha Stapnams etc

77

Time Line

Sl No Particulars Time Period ( 2018-19)

1 Identification of Haritha Sena members

April - May

2 Preparation of module for Second level training with

the support of Haritha mission and Suchitwa mission

June – July

3 Training of Resource persons August 4 Local Body level training and Exposure visit September

5 Identification of Business Opportunites – Workshop October-Nov 6 Discussions with Stake holders- Clean Kerala

Company, PRIA, KSMA , Pollution Control Board, etc

December

Financial Allotment - Rs 3.6 crore is sanctioned from KILA and Rs 1.8 crore is received and

allocated to districts as follows.

Monitoring Table

Districts No: of

LSGs

No: of LSGs

kept fund for HKS

No: of HKS

Identified

No: of LSGs

completed

training of HKS

No: of

HKS

Trained

No: of HKS

units started

Operation

Duty/ Responsibility- State Level – Dr Shameena P.N and Ratheesh

District level- ADMC ( ME) and DPMs

ME 21. Yuva Weave-Rs.3.9 Cr from Handloom Corporation

Yuva Weave scheme is to create an incubating environment to young potential weavers and

to ensure their successful sustainability in the handloom sector as full time weavers,

implementing through Kudumbasree Mission in co-ordination with respective District

Industries Centres. The scheme aims at attracting young unemployed to the sector, so as to

make them sustainable as successful weavers. The beneficiaries should be in 18-40 age

groups identified by District Mission.

78

Aim:

At least one unit in all district



1 Identify April

2 Training April-August

3 Identify Location August-September

4 Providing Loom September- October

4 Start Operation October Onwards

Financial Allotment - Rs 3.9 crore is sanctioned for Yuva Weave Programme

Monitoring Table

Name of District Training Completed

(Month wise)

ME Formed

(Month wise)

Fund Received Fund Utilized




ME 22.Rs. 1.5 Cr from KASE for Skill Training

Skill training in Driving, Geriatric care and home stay will be provided to potential

entrepreneurs using the fund received from Kerala Academy for Skill Excellence.

79

Aim:

To provide training in different sectors



1 Identify Candidates April-may

2 Skill Training June-August

3 Positioning Sept on wards

Financial Allotment - Rs 1.5 crore is sanctioned from KASE for Skill training




PART C –Policies

Micro Enterprises-Policy 2018-19

S.n Policy

1 MEC Capacitization and livelihood policy

2 Guidelines for Vulnerable MEs under Prathyasa Programme

3 Policy for quality improvement of products

4 Policy for revival of sick unit

5 Unit branding strategy

80





TTeeaamm MMaarrkkeettiinngg

81

CONTENTS

I Introduction 2

II Action Plan Overview and Philosophy 4

III Source of funds 6

IV Scheme wise allocation of funds 7

V Roll Out details of State / District Programmes

V.1 Trade Fairs 10

Monthly Markets 11

Special Trade Fairs 15

Saras Fairs 18

Food Fests 23

Onam Markets 26

V.2 Permanent Market Places 30

Nano Markets 31

Online Marketing 34

Kudumbashree Basar 38

V.3 Distribution and Branding 42

District Distribution Network 43

Branding 48

V.4 Institutional Support and Capacity Building 52

Capacity Building 52

Marketing Information System 55

Community Marketing Facilitator 57

Review Meetings 60

82

I. Introduction

Micro Enterprises Development is an important strategy of Kudumbashree

towards economic empowerment of women. Members of Kudumbashree are

encouraged to start ‘Micro Enterprises’ using local recourses, and financial aid,

skill training, handholding and marketing support provided by the Mission.

Today, there are around 15,000 Micro Enterprises within Kudumbashree.

Though the Micro and Small Enterprises Sector in Kerala is still facing

infrastructural and logistical problems, lack of proper market linkages, and

challenges in terms of flow of institutional credit, they not only play a major role

in the household income of poor strata, but also have a significant influence in

the economy.

An understanding of the market, competitors, technology, marketing tools

and business environment are the determinants of success of the Micro or Small

Enterprises Sector. Hence, marketing is critical for the survival of

Kudumbashree Micro Enterprises. Large private or public enterprises have

enough resources at their command to hire manpower to take care of marketing

of their products and services and for intensive promotion strategies.

Kudumbashree Micro Enterprises do not have these resources at their command

and thus needs institutional support from Kudumbashree Mission. The

Challenges of Women Micro Enterprises of Kudumbashree are voluminous.

Most of the MEs are unregistered, operating with obsolete technology, have

limited access to institutional finance, and resort to seasonal production.

The number of women who have taken up entrepreneurship as a serious

vocation is less.

Low market penetration/tough competition from products and sales or

marketing strategies of large scale enterprises.

Lack of quality assurance/certification, Standardization of products and

proper marketing channels to penetrate new markets.

Lack of sufficient Market Places, Unaware of customer base/segmentation,

Absence of Distribution Network as dependence on external agencies

increases the cost.

Unaware of the modern marketing and business strategies, Unable to cope

quickly with changing market scenarios though the products has market

potential, Unable to opt for efficient marketing techniques.

Lack of effective sales promotion, market research, advertising etc.

because of insufficient resources.

83

Difficulty to sell the output at a profit because of higher cost of production

due to low, unindustrialized production and non-standardized quality of

products.

Fast changing national and global economic and trade scenario has

thrown up various opportunities and challenges to the Micro Enterprises of

Kudumbashree. While on the one hand, many opportunities have been opened

up for the ME sector to enhance productivity and look for new markets at

national and international level, it has also, on the other hand, put an obligation

to upgrade their competencies to meet the competition, as similar products are

being launched at an astonishing pace every day and competitive products enjoy

major market share and brand loyalty among consumers. In the present

competitive age, marketing is the Achilles heel in Kudumbashree, wherein

Women Micro Enterprises face many challenges in marketing their products.

84

II. Action Plan Overview and Philosophy

Considering the challenges of Micro Enterprises, the scarce resources with

Kudumbashree and its limitations to function as any other corporate or public

sector company, and at the same time the need for interventions in the area of

marketing of Kudumbashee products, the ‘Business Development (Marketing)

Section’ of Kudumbashree Mission have set the following objectives for the year

2018-19. Being the first year after the formation of a vertical for Marketing, it

has been seemed logical to build on what exists and to focus on providing more

and more marketplaces for women entrepreneurs in order to not only facilitate

sustainability, but also to indirectly force them to increase their production to

reach scalability and mark market presence, rather than getting in to hard core

marketing activities. Apart from creating more market places, creating a B2C

ecosystem, retaining the existing customers and creating a customer base in the

State, strengthening the entrepreneurs and piloting certain alternative

institutional mechanisms are the overall aim of Kudumbashree Marketing Team

in 2018-19.

To enhance the marketing capabilities and competitiveness of

Kudumbashree ME products.

To enrich the marketing skills of the micro entrepreneurs, support teams

and Kudumbashree Mission.

To showcase the competencies of MEs and variety of products at state,

national and international platforms, and provide platforms to MEs for

interaction with direct consumers, intermediaries and large institutional

buyers.

To facilitate the formation of consortia of MEs, exclusive alternative

distribution channel or other appropriate institutional mechanisms for

marketing of ME products and services

Apart from the above, developing appropriate platforms for Kudumbashree

for going beyond the generic marketing applications, creating greater acceptance

for Kudumbashree products, strengthening the brand or developing a corporate

brand image for Kudumbashree, devising a focused approach and competing

nationally is the need of the hour. Creating a strong alternative distribution

system for demand creation and building word-of-mouth advocates and then

pivoting to general trade once a sizeable consumer base is generated will be an

ideal strategy for Kudumbashree. As most of the efforts had been historically

directed towards ‘Place’ and duplicating the products and not to ‘Product’,

‘Prices’ or ‘Promotion’, and yet, sales have been recognized as the most important

85

of all business activities and essential for the survival, branding became more

difficult or totally nonexistent. A shift in interest from line or product branding

to ‘Corporate Branding’ will be essential for Kudumbashree.

To achieve these set objectives, the Business Development (Marketing)

Division will undertake the following activities in the year 2018-19.

1. Trade Fairs

2. Setting up of Nano Markets

3. Online Marketing

4. Setting up of Kudumbashree Basar

5. Development of a Distribution Network

6. Branding of a product line

7. Inception of Community Marketing Facilitators

8. Introduction of a Marketing Information System

While evolving the schemes or activities, the five stage small business

growth model (Scott & Bruce 1987, Churchill & Lewis 1983) is taken in to

consideration and different interventions are envisaged for Enterprises in

different growth stages such as inception, survival, success, expansion and

maturity.

86

III. Source of Funds

The Fund Sources in 2018-19 and Scheme wise allocation of funds for each

activity along with physical target is given below.

12 Crores

5 Crores

Source of funds

NRLM

State Plan

87

IV. Scheme wise allocation of funds

Unique

No.

Name of

Scheme

Physi

cal

Target

Financial

Allocation

(Rs. in Lakhs) Remarks/Reference

State

Plan NRLM

BD01 Monthly

Markets 2450 96.20 60.80

2450 Markets in 14

districts/See Page 11

BD02 Special Trade

Fairs 61 NA 100

5 Major Fairs at state

level & 56 Minor Fairs in


BD03 SARAS Fair 27 100.00 84.00

2 Fairs in Kerala/25

Fairs in outside Kerala

/See Page 18

BD04 Food Fests 80 NA 215.00

70 District level & 10

State/National level

Fests/See Page 23

BD05 Onam Fair 1065 18.6 121.4 1065 Fairs in 14


BD06 Nano Market 500 NA 250.00 500 units in 14


BD07 Online

Marketing 1000 NA 25.00

1000 Products & 5000

orders/See Page 34

BD08 Kudumbashree

Basar 14 280.00 280.00

1 unit in each

district/See Page 38

BD09

District

Distribution

Network

14 NA 90.00 14 teams in 14


BD10 Branding 500 NA 80.00 500 Products/See Page

48

BD11 Capacity

Building 449 NA 50.00

245 CMFs, 152 BCs, 42

DMMU team & 10 SMMU

88

Programmes team/See Page 52

BD12

Marketing

Information

System

1 NA 10.00 MIS & Mobile App/See

Page 55

BD13

Community

Marketing

Facilitators

245 30.69 54.31

152 rural CMFs & 93

urban CMFs /See Page

57

BD14 Review

Meetings 10 NA 5 10 reviews/See Page 60

TOTAL – State Plan 525.5

TOTAL – NRLM Fund 1420.5

Other funds expected 246.00

GRAND TOTAL

(Rs. in Lakhs) 1946.00

89

V

ROLL OUT DETAILS OF

DISTRICT/STATE LEVEL PROGRAMMES

90

V.1. TRADE FAIRS

Even though Sales through Trade Fairs is possible only due to the low

volume of production commensurate to the local demand, direct selling of goods

has its own advantage like non-payment of commission to intermediaries.

Organisational support of Kudumbashree Mission in marketing was mainly in

the form of organizing Trade fairs historically. Even though Trade Fairs provide

better opportunities to the MEs to exhibit and sell their products, the level of

participation of MEs in these Fairs was not very encouraging in the last many

years. The quantity of production of majority of MEs is too low to attend Trade

Fairs regularly. Due to low volume and seasonality of production, the goods are

not accumulated for want of market. It could be seen that only 20% of the MEs

habitually participate in Trade Fairs due to lack of facilities to take the goods to

the point of Trade Fairs, additional transportation cost, personal inconvenience

of entrepreneurs in attending the fairs and absence of ensured sales. But it is

evident that considerable portion of the sales of MEs that attend the fairs

regularly are through such fairs, especially in the case of MES that are in

inception and survival stages. This highlights the necessity of regular Trade

Fairs and the importance of encouraging the entrepreneurs to attend all possible

fairs, along with addressing the challenges mentioned above. It calls for

expansion of Trade Fairs and hence, Kudumbashree proposes to conduct or

participate in more Trade Fairs in 2018-19 than ever before. Kudumbashree will

conduct or participate in the following different types of Trade Fairs in 2018-19.

a) Monthly Markets (intended for MEs in inception and survival stages)

b) Special Trade Fairs (intended for MEs in survival and success stages)

c) SARAS Fairs (intended for MEs in survival and success stages)

d) Major Food Fests (intended for Units in success stage), Minor Food

Fests (intended for Units in survival stages)

e) Onam Market (intended for MEs in inception and survival stages)

91

BD01/MONTHLY MARKETS/2450/157 Lakhs

a) Aim/Overall Objective :-

To conduct 2450 monthly markets in 2018-19 at

Block/Municipality/Corporation levels across Kerala and generate a turnover of

Rs. 5 crores benefiting 5000 Micro Enterprises in the inception and survival

stages.

b) Programme Description :-

Kudumbashree initiated Monthly Markets in the initial years of 2010s in

every Panchayath, Block and at District levels. But the number of Monthly

Markets have steadily came down in the last 4-5 years from more than 700 to

less than 50, and from 14 Districts to 2 or 3 Districts. Hence, an attempt to

revive these Monthly Markets have been made in year 2017-18 by delegating the

responsibility of conducting the Monthly Markets to the Community network

(CDS) and provided the CDSs with necessary infrastructure cost. 152 Monthly

Markets, i.e. one in each Block have been reinstated in the month of

August/September, 2017. An amount of Rs. 1.5 Lakhs have been provided to

each CDS for procuring basic infrastructure facilities. Even though the outcome

of these efforts is yet to be realized, the primary responses from various quarters

are pointing towards a promising endeavor. Hence it is proposed to uphold the

existing Monthly Markets in 152 Panchayaths and to expand the reach of

Monthly Markets to urban areas in 2018-19. It is proposed to conduct Monthly

Markets in every Municipality and Municipal Corporation in 2018-19, in

addition to the existing Monthly Markets at Block level. Since it is found that the

major handicap in the sustainable conduct of Monthly Markets in 2017-18 was

the lack of assistance towards running cost of the Markets, it is concluded that

meeting such expenses from the fees or commission deducted from the

participating entrepreneurs is not practical.

In the year 2018-19, Monthly Markets will be conducted in 152 CDS

(representing 152 Blocks), 87 Municipalities and 6 Municipal Corporations. The

92

District Missions shall ensure pooling of all entrepreneurs at inception and

survival stages within a Block to the Monthly Market to be held in one of the

CDSs within that Block. Monthly markets need to be conducted at Block,

Municipality, Corporation levels on fixed dates of each month preferably in the

first week in the premises of the respective Block/Municipality/Corporation for a

duration of not less than three consecutive days or at any location identified by

the District Mission. To ensure the conduct of monthly markets, Kudumbashree

mission would support the CDSs taking lead roles with a monthly assistance to

meet the expenditure of conduct of these markets in this financial year. This

assistance shall be utilized to meet the Honorarium of Community Marketing

Facilitators, Setup Cost of Market, rentals if any and any other cost that would

compute to the total running cost of the market. Rs.4000/- will be granted to a

monthly market at Block level, Rs. 10,000 at Municipality level and Rs. 15,000/-

at Corporation level, limited to 10 Monthly Markets in an year. The CDS in

consultation with the District Mission may on their discretion could charge

commission from the entrepreneurs of the total sales turnover and utilize it for

the running cost of the fairs.

c) Implementation Timeline and Responsibility :

Monthly Markets 2018-19

No Activity/Tasks

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Respon

sibility

1 Revised Guidelines State

Mission

2 Identification of locations District

Mission

3

Mobilisation of

entrepreneurs / special

awareness meetings of

entrepreneurs at Block,

Municipality, corporation

level

BCs/

CMFs/

CDSs

4 Conduct of monthly

markets / Monitoring

District

Mission

/CDSs

93

d) Roll Out Details :

Sl No District/State Physical Target Financial allotment

1 Thiruvananthapuram 160 990000

2 Kollam 160 990000


4 Alappuzha 180 1080000

5 Kottayam 170 1040000

6 Idukki 100 520000

7 Ernakulam 280 2010000

8 Thrissur 240 1490000

9 Palakkad 200 1220000


11 Wayanad 60 420000

12 Kozhikode 200 1330000

13 Kannur 210 1490000

14 Kasargod 90 540000

15 State 20000

Total 2450 157,00,000

e) Policy Decisions :

Sl. No. Policy Decisions Target date for

issuing orders

Target date for

roll out

1 Revised Guideline on conduct

of Monthly Markets 20th April, 2018 25th April, 2018

94

f) Web Monitoring Table :

District

No of

Blocks/

CDS

selected

for

Markets

No of

Markets

Conducted

(cumulative)

Cumulative

Sales

No of

Markets

in

current

month

Current

month

Sales

No of MEs

participated

(cumulative)

No of MEs

participated

in current

month

g) Additional Monthly Reporting Format by DPM/BC/CMF :

Name of GP / Location : Month/Year :

No of MEs

participat

ed in

current

month*

No of MEs

– Food

Products /

Sales

No of MEs –

Handicrafts

/ Sales

No of

MEs –

Kitchen

Utensils

/ Sales

No of

MEs –

Personal

Care /

Sales

No of MEs

– Apparels

/ Sales

Expenditure

* Names of units/Sector to be enclosed

95

BD02/SPECIAL TRADE FAIRS/61/100 Lakhs


To participate in at least 61 Special State/District/Local Trade Fairs and

thereby provide platforms for 2000 micro entrepreneurs to display and sale their

products and earn an income of Rs. 1.5 crores


Trade Fairs has its own advantage like non-payment of commission to

intermediaries. Trade Fairs are being conducted by various agencies such as

LSGs, District Administration, Government Departments/Agencies, and

renowned religious organisations or private agencies as part of festival seasons

or religious festivals or on other special occasions at a large scale in almost all

Districts. As the entire locality get in to a festive mood during the conduct of

these Fairs, participating in such Trade Fairs is found to be very beneficial for

Kudumbashree entrepreneurs. Hence, participation in such local or district

Fairs will be continued in 2018-19 as it not only ensures considerable market

but also an enthusiasm and team work among entrepreneurs and Community

Development Societies who naturally own these fairs due to political and

apolitical reasons. Participation in such fairs not only aim at generating income

for its entrepreneurs by leveraging from the festive mood, but also an attempt to

create customer base and local acceptance and trust. Districts will be given Rs.

2 to 15 Lakhs depending upon the number of MEs in the District and each

District is expected to participate in at least 4-5 such local or district fairs,

provided the cost of participation of one fair should not exceed Rs. 1.5 Lakhs.

(Approval from State Mission will be required if the funds required for a fair

exceeds Rs. 1.5 Lakhs). The fund may be utilized to meet the Honorarium of

Community Marketing Facilitators, Setup Cost of Stalls or rentals,

transportation of products and any other facilitation cost that would compute to

the total running and operation cost of the fair. Kudumbashree State Mission

will also participate in 5major Fairs in association with selected branded

consumer festivals being organized by media or other event management teams

in and outside the State or outside the country and will participate in selected

96

national fairs such as IITF, Aajeevika Mela and Bharath Parv, and in fairs

organized by I&PRD of Kerala in other States.


Special Trade Fairs 2018-19

Sl

N

o

Activity/Tasks

Apr

May

Ju

n

Ju

l

Au

g

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Respon

sibility

1

Development of Event

Calender / Approval by

State Mission /

Guidelines on

participation of Trade

Fairs

State/

District

Mission

2

Participation in fairs /

Reporting / Web

updation

District

Mission

3 Monitoring & Evaluation

State

Mission


Sl No District / State Physical Target

(minimum) Financial allotment

1 Thiruvananthapuram 4 600,000

2 Kollam 4 400,000

3 Pathanamthitta 4 400,000

4 Alappuzha 4 500,000

5 Kottayam 4 400,000

6 Idukki 4 400,000

7 Ernakulam 4 1,500,000

8 Thrissur 4 300,000

97

9 Palakkad 4 600,000


11 Wayanad 4 200,000

12 Kozhikode 4 500,000

13 Kannur 4 400,000

14 Kasargod 4 200,000

State 5 3,000,000

Total 61 10,000,000



issuing orders

Target date for

roll out

1 Guideline on conduct of Special

Trade Fairs 25th April, 2018 30th April, 2018


District

No of Special

Trade Fairs

Conducted

(cumulative)

Cumulative

Sales

No of MEs

participated

(cumulative)

No of

Special

Trade

Fairs in

current

month

Current

month

Sales

No of MEs

participated

in current

month

g) Additional Reporting Format by DPM/BC/CMF :

Name of District/Location : Dates/Month/Year :

No of MEs

participat

ed in

current

month*

No of MEs

– Food

Products /

Sales

No of MEs –

Handicrafts

/ Sales

No of

MEs –

Kitchen

Utensils

/ Sales

No of

MEs –

Personal

Care /

Sales

No of MEs

– Apparels

/ Sales

Expenditure

(to be

included by

DPM)

* Names of Units/Sector to be enclosed

98

BD03/SARAS FAIRS/2/28/184 Lakhs


a) To conduct two Saras Fairs in the State to create awareness about rural

products among the urban population and to develop new business

opportunities for the rural Micro Entrepreneurs across the country.

b) To facilitate the interested entrepreneurs and/or Community Marketing

Facilitators with training in direct sales and exposure in outside State markets

to enhance their marketing skills by participating in at least 28 outside State

Saras Fairs and generate an income of Rs. 2 crores.


Markets are of fundamental importance in the business strategy of rural

enterprises. Marketing of rural products is a developing concept and its full

potential is still untapped. Government have recently realised the scope of rural

markets as it would increase the income of rural society and provide them with

better livelihood opportunities. Saras Mela is a landmark initiative of the

Ministry of Rural Development, Government of India for promoting rural

products and building capacities of rural artisans and entrepreneurs. SARAS

Fair initiative is to market rural products thereby providing an opportunity for

income generation to the rural artisans. The title Saras has originated from the

scheme Sale of Articles of Rural Artisans Society (SARAS). SARAS Fairs are now

major national events attracting both national and international interests. Last

financial year onwards, every state across India hosts two Saras fairs in one

fiscal year.

In 2018-19, Kudumbashree would hold two Saras Fairs in the State and

facilitate participation of Kudumbashree in at least 25 States/UTs to provide the

entrepreneurs with training in direct sales and exposure in outside State

markets, which will enhance their marketing skills and will impact the product

quality in future. The events organized in the State would provide a platform to

the rural artisans across the country to showcase their skills and products. The

Fair would not only display the products of the rural artisans and craftsmen but

99

would also enable them to interact and learn from the other participants from

different states. The ten-day event will not only display and sell rural products,

but will have interactive sessions and workshops related to entrepreneurship

Development and livestock management. An All-India Food Court and Cultural

programmes will also be held during the Fair.

An amount of Rs. 70 Lakhs is earmarked for conducting two Saras Fairs

in the State in 2018-19 under NRLM. Additionally, an amount of Rs. 100 Lakhs

will be allocated for two fairs from the State Plan Fund for the Saras Fairs

conducted in the State. Apart from it, an amount of Rs. 1 Lakh each is allocated

for Districts for participation in outside State Saras Fairs. The transportation

cost of products, daily sustenance allowance to entrepreneurs, honorarium and

travel cost of CMFs and other branding (Banners, notices etc.) activities may be

supported under this fund.


Saras Mela 2018-19

Sl

N

o

Activity/Tasks

Apr

May

Ju

n

Ju

l

Au

g

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Respon

sibility

1 Release of a Saras Guide

State

Missio

n

2 Preparations for first

Saras

State/

District

Missio

n

3 Conduct of first Saras

District

Missio

n

4 Preparations for second

Saras

State/

District

Missio

n

5 Conduct of second Saras

District

Missio

n

100

6

Empanelment of units /

CMFs for outside State

Saras Fairs

District

Missio

n

7 Participation in Saras

Fairs outside State

District

Missio

n


Saras Fairs within State

Sl No District Physical Target Financial allotment

1 District 1 1 85,00,000

2 District 2 1 85,00,000

Total 2 170,00,000

Saras Fairs outside the State

Sl No District Physical Target Financial allotment

1 Thiruvananthapuram 2 1,00,000

2 Kollam 2 1,00,000


4 Alappuzha 2 1,00,000

5 Kottayam 2 1,00,000

6 Idukki 2 1,00,000

7 Ernakulam 2 1,00,000

8 Thrissur 2 1,00,000

9 Palakkad 2 1,00,000

10 Malappuram 2 1,00,000

11 Wayanad 2 1,00,000

12 Kozhikode 2 1,00,000

13 Kannur 2 1,00,000

14 Kasargod 2 1,00,000

Total 28 14,00,000

101



issuing orders

Target date for

roll out

1 Guide Book on conduct of

Saras Fairs 15th June, 2018 20th June, 2018

2 Revised Guidelines on

participation of outside Saras 30th April, 2018 1st May, 2018


Saras Fair within the State

Stall

No.

State/

District

Name

of

Unit

Major

Products

Day

1

Sales

Day

2

Sales

Day

3

Sales

Day

4

Sales

Day

5

Sales

Day

6

Sales

Total

Sales

Saras Fair outside the State

Stall

No. District

Name

of

Unit/

CMF

Major

Products

Day

1

Sales

Day

2

Sales

Day

3

Sales

Day

4

Sales

Day

5

Sales

Day

6

Sales

Total

Sales

102

g) Additional Reporting Format by DPM/BC/CMF attending outside State

Saras Fair :

Name of State/District/Location of Saras:

Dates/Month/Year :

No of MEs

participate

d *

No of MEs

– Food

Products

/ Sales

No of MEs –

Handicrafts

/ Sales

No of

MEs –

Kitchen

Utensils

/ Sales

No of

MEs –

Personal

Care /

Sales

No of MEs

– Apparels

/ Sales

Expenditure

(to be

included by

DPM)


Names of CMF attended/District :

No of MEs

whose

products

exhibited *

No of MEs

– Food

Products

/ Sales

No of MEs –

Handicrafts

/ Sales

No of

MEs –

Kitchen

Utensils

/ Sales

No of

MEs –

Personal

Care /

Sales

No of MEs

– Apparels

/ Sales

Expenditure

(to be

included by

DPM)


103

BD04/FOOD FESTS/80/215 Lakhs


To capacitate and handhold at least 300 Café Kudumbashree Catering

Units by providing hands on experience through participation in 80 Food

Festivals in year 2018-19 and generate a sales turnover of Rs. 5 Crores.


Kudumbashree has more than 1000 catering units. Even though

Kudumabshree Mission provides training to the women groups, providing

hands-on experience in managing large crowd and huge volume of food

production is essential for increasing the confidence of each group.

Kudumbashree Food Fests offer a platform to enterprising women in the field of

catering (ready to eat food production) as well as offer the public a taste of

homely unadulterated food. ‘Café Kudumbashree’, the food and hospitality brand

of Kudumbashree which caters the ethnic cuisine of Keralite taste has reached

its epitome of being the best food festival brand in the State offering quality,

tasty and ethnic varieties of Keralite food at affordable prices for the public. The

set norms for setting up café Kudumbashree food courts facilitates brand

identity and put out any scenarios of competition. Kudumbashree’s Food Fests

are always strategically structured not only to provide appropriate avenue for its

entrepreneurs to market their products, but also to provide hands own training

for entrepreneurs on facilitating services and thereby generating income. In the

year 2017-18, Districts were allotted with Rs. 5 Lakhs to conduct at least 3 food

festivals in the districts. More than 60 food festivals were conducted by

Kudumbashree in 2017 – 18 in order to support the catering units and

registered a total sales of more than Rs. 5 crores. Kudumbashree Food Fests

created the impression of homeliness, ethnicity, taste and variety of the dishes of

Kerala cuisine, displayed a variety of products from snacks to biriyani and juices

to payasam that would titillate any foodie.

Kudumbashree focusses on the conduct of more district/state level food

festivals in this financial year to provide sustainable livelihoods to its Catering

Groups and in the process, to create district level food court brands of district’s

104

food ethnicity and promote self sustainability of the Café Units in the catering

sector. Standard operating procedures, uniformity in the look and feel of Cafe

Kudumbashree Food Fests and maintaining the quality of food will be ensured in

this financial year. Each District will be given an amount of Rs. 10 Lakhs in

2018-19 for conducting and participating in at least 5 Food fests. Apart from it,

Kudumbashree State Mission will also participate in 10 – 12 major Food

Festivals in association with selected branded consumer festivals being

organized by media or other event management teams in and outside the State

or outside the country and will participate in selected national fairs such as IITF,

Aajeevika Mela and Bharath Parv, and in fairs organized by I&PRD of Kerala in

other States.


Food Fests 2018-19

Sl

N

o

Activity/Tasks A

pr

May

Ju

n

Ju

l

Au

g

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Responsi

bility

1

Development of SOP for

Food Fests /

Empanelment of Catering

Units

State/

District

Missions

2

Release of Revised

Guidelines/Proceedings /

Development of Event

Calender

State

Mission

3 Conduct/Participation

Food Fests

State/

District

Missions

105


Sl No District / State Physical Target Financial allotment


2 Kollam 5 10,00,000


4 Alappuzha 5 10,00,000

5 Kottayam 5 10,00,000

6 Idukki 5 10,00,000

7 Ernakulam 5 10,00,000

8 Thrissur 5 10,00,000

9 Palakkad 5 10,00,000


11 Wayanad 5 10,00,000

12 Kozhikode 5 10,00,000

13 Kannur 5 10,00,000

14 Kasargod 5 10,00,000

15 State 10 75,00,000

Total 80 2,15,00,000



issuing orders

Target date for

roll out

1

Revised Guidelines on

Conducting/participating in

Food Fests

5th May, April,

2018 10th May, 2018

106


District

No of Food

Fests

Conducted

(cumulative)

Cumulative

Sales

No of Units

participated

(cumulative)

No of

Food

Fests in

current

month

No of

Units

particip

ated in

current

month

Current

month

Sales

Expend

iture

(cumul

ative)

Expend

iture

current

month


Name of District/Location : Dates/Month/Year :

Name of

Unit/District

Major

Food

Items

Day 1

Sales

Day 2

Sales

Day 3

Sales

Total

Sales

Commission deducted*

* Detailed Statement of Expenses to be included. (Trade Fair Account Pass Book

copy to be enclosed showing crediting of Commission)

BD05/ONAM MARKET/1065/140 Lakhs


To conduct 1065 Onam Markets across Kerala at CDS Level and achieve a

sales turnover of Rs. 40 Crores, by facilitating market intervention for a safe-to-

eat Onam

107


Festival Fairs are being conducted by Kudumbashree during Onam or

other special occasions at a large scale in almost all Panchayaths/

Municipalities/ Corporations. As the entire State slip in to a shopping mood

during Onam, Trade Fairs during onam is found to be very successful. The

Kudumbashree Onam Markets is one of the major marketing interventions that

records one of the highest sales turnover for Kudumbashree products. Last year,

Kudumbashree Onam Markets recorded a sales turnover of 26 Crores. Hence,

Onam Fairs will be continued in 2018-19 also as it not only ensures

considerable market but also an enthusiasm and team work among all

Kudumbashree stakeholders. Kudumbashree Onam Markets not only aim at

generating income for its entrepreneurs by leveraging from the festive mood of

Keralites, but also an attempt to check price rise in the festival season and to

render quality products and safe-to-eat products to the consumers.

In 2018-19, Funds will be earmarked for activities such as promotion of

Onam Fairs including publicity and participation in Government sponsored

events such as Onam Pageantry conducted in Trivandrum by Tourism

Department. This year Onam markets will be held at all 1065 CDS of

Kudumbashree and these CDS will be provided with financial assistance to

organize the same. Each rural CDS will be supported with Rs.12000/- and

Urban CDS will be given 15000/- to host Onam Markets. The fund can be

utilized to setup Onam Trade Fairs, Venue arrangements, rentals, honorarium

for Community Marketing Facilitators or members of CDS. Since, the funds

allocated will not be sufficient for the successful conduct of the fairs, District

Mission and CDSs are encouraged to obtain funding assistance or sponsorships

from LSGs or public/private enterprises.

108


Onam Markets 2018-19

Sl

N

o

Activity/Tasks

May

Ju

n

Ju

l

Au

g

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Respon

sibility

1 Release of Guidelines /

Procedures

State

Missio

n

2

Promotional activities /

Preparations at District

level –PRM, ME Meet etc

Distric

t

Missio

n /

CDSs

3 Conduct of Onam

Markets

Distric

t

Missio

n /

CDSs




2 Kollam 74 906000


4 Alappuzha 80 984000

5 Kottayam 78 957000

6 Idukki 54 654000

7 Ernakulam 101 1269000

8 Thrissur 100 1242000

9 Palakkad 96 1176000


11 Wayanad 26 321000

109

12 Kozhikode 82 1020000

13 Kannur 81 1002000

14 Kasargod 42 516000

15 State

8,48,000

Total 1065 140,00,000



issuing orders

Target date for

roll out

1 Guidelines on Conducting

Onam Markets 30th May, April, 2018 15th June, 2018


District

No of

Markets to

be

conducted

No of

Markets

planned

to be

conducte

d at GP

level

No of

Markets

planned to

be

conducted

at

Municipal/

Corporation

level

Date of

Special

PRM on

Onam

Market

conducted

Date of

CDS

ME

Meet

on

Onam

Market

No of CDS

conducted

ME Meet

No of

expected

MEs to

be

participa

ted in

Onam

Market

110

District

No of

GP level

Markets

No of

MEs

attended

Sales

No of

Municipal/

Corporation

level

Markets

No of

MEs

attended

Sales Total

Markets

Total

No of

MEs

Total

Sales


Name of District : Dates/Month/Year :

No of MEs

participat

ed

No of MEs

– Food

Products /

Sales

No of MEs –

Handicrafts

/ Sales

No of

MEs –

Kitchen

Utensils

/ Sales

No of

MEs –

Personal

Care /

Sales

No of MEs

– Apparels

/ Sales

Total

District

Expenditure

(to be

included by

DPM)


111

V.2. Permanent Market Places

The successful experience of substantial number of Micro Enterprises that

sell their products mainly through Trade Fairs shows that the customers are

attracted to Kudumbashree products and there is scope for climbing up in the

marketing ladder from trade fairs to permanent or retail markets.Since,

Kudumbashree has its limitations in supplying products to all existing super

markets or to retailers, it necessitates establishment of Kudumbashree’s own

market space or shelf space at conventional selling points. Getting into

supermarket aisles significantly widens Kudumbashree brand's potential,

consumer base and exponentially increases its potential revenue haul. But as far

as Kudumbashree is concerned, there is more to earning that coveted shelf

space as general trading leaves many woefully unprepared when it comes time to

make a pitch to super stores about their product. A collection of homemade

products in a common platform, be it physical (nano markets/basras) or virtual

(online), will definitely satisfy the customers who value quality, ethnicity and

purity. As E-commerce is fast gaining ground as an accepted and used business

paradigm in the State and elsewhere in the country, Kudumbashree’s ‘E-

Commerce portal will provide functionality for performing commercial

transactions over the web. Kudumbashree portal not only provide consumers

with a variety of products of small scale producers at their doorstep, but also

empower the women entrepreneurs by linking them with higher markets and

institutional buyers, and by facilitating them to compete in the national market.

Hence Kudumbashree is strategically planning to build its business first by

securing a customer base through its strategies given below.

a) ‘Nano Markets’

b) Online Marketing

c) ‘Kudumbashree Basar’

Considering the fact that rural markets generates more sales,

Kudumbashree’s weak presence in conventional retail reach will be increased in

rural areas for deeper distribution through Nano Markets. It is also expected

that selling through branded outlets – Kudumbashree Basar and online portal

instead of selling to the retail trade through distributors will yield more savings

112

in distribution margins and will facilitate lower overheads. These Markets will be

positioned as culturally indigenous in the light of Swadeshi Campaign and will

leverage the advantage of being associated with Women Producers and Homely,

Ethnic and Pure Products. Moreover, in a new market, Kudumbashree can first

drive trials and consumption using these dedicated shelves/stores, and these

stores will also serve the function of product introductions.

BD06/NANO MARKETS/500/250 Lakhs


Set up 500 exclusive shelf space for Kudumbashree products in leading

super markets or place marketing kiosks in public places/offices for sales of

Kudumbashree products.


For the emerging array of Kudumbashree products, making the leap to all

leading super markets shelves can be an intimidating yet incredibly necessary

step for Kudumbashree to market its product.Shelf space in super markets or in

public places not only generate familiarity among customers, but also create

trust among potential customers. Indirectly, Kudumbashree products will be

positioned in par with its near competitors in Nano Markets. This is particularly

important because Kudumbashree do not have enough resources to go for an

intensive marketing backed up by highly paid promotion activities. It is in this

background, Kudumbashree has decided to go for ‘Nano Markets’ in which

exclusive shelf space is obtained in existing super markets for Kudumbashree

products. To start with, Kudumbashree will approach super markets managed

by Government departments due to obvious reasons and benefits attached to it

while joining hands with line departments.

‘Nano Market’ is either an exclusive shelf space positioned in super

markets operated by government departments and private players or placing of a

shelf in public places in order to sell Kudumbashree products directly to

customers, especially in public offices where large crowd assemble for availing

113

various services. The products of Kudumbashree enterprises of a particular

locality or block will be pooled in to nearby Nano Markets by the Community

Marketing Facilitators and the activity will be monitored by Block Coordinators.

It will be the responsibility of Community Marketing Facilitators to replenish the

stock in the Nano Markets regularly. In 2018-19, Kudumbashree is planning to

establish 500 Nano Markets across the State. These Nano Markets will have

‘common look and feel’ or branding wherever possible. An amount of Rs. 5000/-

per Nano Market is allocated as setting up cost.


Nano Market

N

o Activity/Tasks

Ap

r May Jun

Ju

l Aug

Sep Responsibility

1

Identification of

stores/public places

for setting up Nano

markets

District Mission

2 Establishment/Placi

ng of Shelves District Mission

3

Establishment of

back end

services/monitoring

District Mission


Sl No District Physical

Target Financial allotment


2 Kollam 30 150000


4 Alappuzha 36 180000

5 Kottayam 31 152500

114

6 Idukki 28 137500

7 Ernakulam 87 435000

8 Thrissur 34 167500

9 Palakkad 46 227500


11 Kozhikode 25 122500

12 Wayanad 26 127500

13 Kannur 33 162500

14 Kasargod 17 82500

Total 500 2,500,000



issuing orders

Target date for

roll out

1 Guidelines on establishing

Nano Markets 15th May, April, 2018 20th May, 2018

115


District

No of

Nano

Markets

in CDS/

public

offices

No of

Nano

Markets

in

Super/

Hyper

Markets

Cumulative

Sales

No of

Nano

Markets

establis

hed in

current

month

in CDS/

public

offices

No of

Nano

Markets

establis

hed in

current

month

in

Super/

Hyper

Markets

Curre

nt

mont

h

total

Sales

Cumulative

Expenditure

incurred


Name of District : Month/Year :

Name of

Nano

Market /

location

No of MEs

– Food

Products /

Sales in

current

month

No of MEs –

Handicrafts

/Sales in

current

month

No of

MEs –

Kitchen

Utensils

/ Sales

in

current

month

No of

MEs –

Personal

Care /

Sales in

current

month

No of MEs

– Apparels

/Sales in

current

month

Total

Monthly

Sales

* Names of Units in each Nano Market/Sector to be enclosed

116

BD07/ONLINE MARKETING/1000/25 Lakhs


To increase the reachability, social popularity, customer traffic &

conversion, and generate more sales in Kudumbashree E Commerce Portal by

reaching 5 Lakh potential customers through promotional activities, increasing

customer traffic to 1 Lakh and close 5,000 customer orders in 2018-19.


The process of shopping on the web has become commonplace even in

Kerala with an internet penetration of around 35% and increased consumer

awareness. When most online portals focus on large-scale and retail products,

the vast segment of small-scale producers are left out and they do not get an

opportunity to compete in the national or international market. It is in this

background, Kudumbashree has started its own E – Commerce portal,

christened as ‘kudumbashreebazaar.com’ in order to encash the demand and

trustworthiness of Kudumbashree products among the Keralites across the

world (initially its reach is limited to India only). Through this site, customers

from anywhere in the country can order Kudumbashree products with a single

click and Kudumbashree products will reach their door steps. Around 250

products are included in this portal in the first phase and more will be added in

the coming days.

In order to increase the reachability, social popularity, customer traffic &

conversion, and to generate more sales, Kudumbashree is planning to reach

atleast 5 Lakh potential customers within and outside State in 2018-19 through

various promotional activities, especially in the social media. The promotion

strategies will aim in generating more customer traffic and atleast 5,000 orders

in this fiscal year. Generally, since promotion is either being neglected by

Kudumbashree or unaffordable, Kudumbashree will undertake certain

promotional activities in 2018-19 aimed at presenting information to

consumers as well as others to increase demand and to differentiate

kudumbashree product from competitors. Promotion will generally focus on

Business Promotion rather than sales promotion and is intended to attract new

117

customers, encourage brand switching and securing a considerable market

share. It will also stimulate existing customers towards trying out new products,

encourage re-purchases, retain and reward loyal customers. This will be

achieved through promotional campaigns, public relation activities, free

sampling campaign, free gift campaign, trading stamp campaign, through

demonstrations and exhibitions, through prize giving competitions, through

temporary price cuts, and through door-to-door sales, telemarketing, personal

sales letters, and e-mails. Basically promotional activities to communicate the

product, place, price and promotion activities to bring desired result, namely,

increased sales, profit and customer satisfaction will be implemented. Usually,

the reach of Kudumbashree products is often limited to the crowds

assembling for occasional trade fairs,but engaging in promotional activities

across media that have wide audiences could have exponential results as

Kudumbasree in its own capacity is widening its forward market linkages

by launching Kudumbasree supermarkets. Some of the Promotional

activities will be offers like “mega sales week”, “Big offers day” etc across

the year, branding Kudumbasree on KSRTC Buses and trains, search engine

optimization, advertisement in social media platforms, advertisement

linked with festivals Offers in print media, organising socially committed

promotional activities and programs with the participation of media so as

to promote and animate Kudumbasree organisational goodwill. Search

Engine Optimisation (SEO), Social Media Optimisation (SMO), Google

Adwords, SMS Promotion, KSRTC branding, Kiosks branding (railway,

snacks kiosks etc), Stickers, Banners, Notices, Facebook page, Blog,

Youtube etc will be effectively employed in promoting Kudumbashree

online market and overall Kudumbashree Corporate Brand.

To achieve this objective, the product base of Kudumbashree will be

enhanced and atleast 1000 Micro enterprises products will be listed in the

portal. Training will also be provided to 500 best entrepreneurs in boosting up

their online business. As Kudumbashree’s learnings and experience show that

mere training in isolation do not lead to the desired impact, a concept of 'End to

End solution' will be developed, which means providing financial support in the

shape of loan/grant for capacity building of entrepreneurs as well as loan for

setting up of warehousing and shipping units at district level. As part of

branding, a unified branded courier package will also be developed and provided

to the entrepreneurs. In the back end, regular training will be given to

community marketing facilitators/staffs related to e-commerce portal which will

make the initiative a grand success.

118


Online Marketing

Activity/Tasks Apr May Jun

Ju

l Aug

Sep

Oct

Nov

Dec

Respon

sibility

1

Identify potential

products – 1000

products and

listing them in

portal

District

Mission

2 Capacity building

of entrepreneurs

State/

District

Mission

3

Developing

uniform branded

courier package/

MoU with India

Post

State

Mission

4

Developing a

Promotion strategy

/ implementation

State/

District

Mission

5 Maintenance of

portal


Sl No State Physical Target Financial

allotment

1 State Mission

25,00,000

1000 products/ 5000 orders

119


No of

Products

listed/

ME units

(Cumula

tive)

No of

Produc

ts

listed/

ME

units

in

current

month

Registere

d users

Visitors

(cumuli

tive)

Orders

(Cumul

ative)

Visitors

in

current

month

Orders

in

current

month

Value of

Orders

(Cumula

tive)

Value of

Orders

in

current

month

g) Additional Reporting Format :

Name of

Unit

Major

Products

No of

products

listed

Cumulative

Sales

Name/details

of item sold

in current

month

Value of

item sold

current

month

120

BD08/KUDUMBASHREE BASAR/14/560 Lakhs :


To establish 14 permanent Super Markets (Kudumbashree Basars) in 14

Districts to market products of at least 3500 Women Micro Enterprises across

the State that are in an expansion and matured stage and to double their

income in the year 2018-19.


Since, Kudumbashree has its limitations in supplying products to existing

wholesalers or to retailers directly, it necessitates establishment of

Kudumbashree’s own common market outlets at conventional points. Since

independent outlet for each ME or a cluster is not feasible, district level common

outlets is an advisable business strategy. Even though the market response to

such permanent outlets is not known, it may be assumed that the main

hindrance for the profitable operation of these outlets would be the lack of

variety of goods to meet the demands of ordinary customers and lack of

professionalism in operating such outlets. In order to overcome these challenges,

it is decided that the outlets shall be owned and operated by a District level

Consortium of Micro Enterprises and the Consortium shall be administered by

an Executive Committee and governed by a District level Management

Committee headed by District Mission Coordinator. A professional management

team employed by the consortium will execute the operation of the outlet.

As part of the implementation, the Districts will form consortiums of

potential Micro Entrepreneurs who will supply products to Kudumbashree

Basars. The Consortium will select an Executive Committee for the

administration of the Consortium and elected members from the Executive

Committee along with Kudumbashree District Mission officials will form a

District level Management Committee. The District Management Committee will

identify and hire the space/building for the super market and equip it with

necessary infrastructure and branding. The Consortium will be given financial

assistance by District Mission on an annual basis depending upon the business

plan of the Consortium towards working capital, logistics and human resources.

121

The objective would be to break even within a period of 3 years. (Guideline for

Kudumbashree Basar already issued in 2017-18)


Kudumbashree Basar

N

o Activity/Tasks Apr May Jun Jul Aug Sep Responsibility

1

Development of Guideline /

Bylaw for Kudumbashree

Basar & Consortium

State Mission

2 Identification of potential

entrepreneurs

District/Block

Missions

3 Formation of Consortiums District

Mission

4 Identification of

Building/space for Basar

District

Mission

5

Formation of Consortium

Executive Committee,

registration of Consortium,

formation of Management

Committee

District

Mission

6 Selection of Management

Team

District

Mission/Conso

rtium

7

Setting up of systems for

procurement of products

from producers

District

Mission/Conso

rtium

8 Infrastructure development

State/

District

Missions

9 Launching of Basars District

Mission

122


Sl

No District

Physical

Target

Financial

allotment


2 Kollam 1 40,00,000


4 Alappuzha 1 40,00,000

5 Kottayam 1 40,00,000

6 Idukki 1 40,00,000

7 Ernakulam 1 40,00,000

8 Thrissur 1 40,00,000

9 Palakkad 1 40,00,000


11 Wayanad 1 40,00,000

12 Kozhikode 1 40,00,000

13 Kannur 1 40,00,000

14 Kasargod 1 40,00,000

Total

5,60,00,000



issuing orders

Target date for

roll out

1 Bylaw of District level ME

Consortium 15th May, April, 2018 20th May, 2018

2 Detailed Guidelines on Fund

Utilisation 15th May, April, 2018 20th May, 2018

123


District

No of

Basar

set up

No of MEs

whose

products

sold in

Basar –

Food

Products

No of MEs

whose

products

sold in

Basar –

Handicrafts

No of MEs

whose

products

sold in

Basar –

Kitchen

Utensils

No of MEs

whose

products

sold in

Basar –

Personal

Care

No of

MEs

whose

products

sold in

Basar –

Apparels

Total

Sales

(cumula

tive)

Sales in

current

month

g) Additional Weekly Reporting Format by DPM :

District

Name of

venue

identifie

d &

hired

/details

Date &

details of

ME

Consortiu

m

formed –

Name of

Ex.

Committee

members

No of ME

units in the

Consortium

Dist. Level

Mgt.

Committee

formed –

yes/no. If

yes, details

Work

Order

for

infrastr

ucture

given –

yes/no.

If yes

details

Selection

of Mgt.

Team

conducted

– yes/no.

If yes,

details

Possible

date of

opening

of

Basar

V. 3. Distribution Network and Branding

When it comes to distribution and logistics, infrastructure contains to be a

challenge for Kudumbashree right from its inception. Moreover, the lack of an

efficient distribution network prevents penetration of products/services within

and outside the State. Further, MEs of Kudumbashree are not able to

124

concentrate more on production as they are entangled with the challenges of

marketing their own products. Basically, marketing is to be done at a different

place of production and to be conducted by a different group. Along with

expansion of the production base of the MEs, widening of the market network

should be seriously considered. Hence, marketing intermediaries may be used in

transferring the products from the hands of producers to the final consumers

(B2C). Such marketing intermediaries compromise the distribution channel or

supply chain. These distribution channels minimize the gap between point of

production and point of consumption.Ultimately, a two-stage distribution

strategy in general trade (GT) need to be adopted by Kudumbashree. The stage

one would be creating a strong alternative distribution system for demand

creation and building word-of-mouth advocates and stage two would be pivoting

to general trade (GT) once a sizeable consumer base is generated from stage

one.Further, in order to make the goods acceptable to the retailers/wholesale

dealers, they should be branded and packed attractively. Strategies towards

marketing have to improve and MEs should treat the processing activity as a

business and not an extension of the kitchen. Only then it would become both

viable and profitable rather than remain as a backyard/ kitchen activity carried

out at convenience.

While analyzing the 15,000 and odd Kudumbashree Enterprises, it may be

seen that these Enterprises are in different growth stages. Some of the units are

still in the first stage called ‘inception’. Many units are in the next stage, called

‘survival’, in which the unit is already a working business entity, but not yet

profitable. Many of the units are in the ‘success’ stage in which the ME attained

break even. Some of the units are in the stages of ‘expansion’ and ‘maturity’.

They are about to grow out of the Micro Enterprises definition and qualify to be a

Medium Enterprise. Time is up to increase the women’s capacities who are in

the ‘success, ‘expansion’ and ‘maturity’ stages to look at better product quality,

designs and packing, while raising their knowledge and confidence to know

about international markets for their products. This will strengthen the products

and value-chains of microenterprises to bring more economic value to those

products.

With these objectives, Kudumbashree would venture in to developing an

alternative distribution system and enhance the capacity of selected

entrepreneurs to undertake product quality enhancement and better product

design and packing.

125

BD09/ DISTRICT DISTRIBUTION NETWORK/14/90 Lakhs


To create a strong alternative distribution system in all 14 Districts to

match the producers with the consumers and develop a sizeable consumer base

in the Districts.


The distribution channels are a vital constituent of an ME’s

comprehensive marketing strategy. They assist in expanding the product reach

and availability of products, as well as in increasing the revenue. Currently, a

unique model of distribution channel, namely Home Shop Management Unit, is

in place in Kudumbashree in two of the Districts, namely Kannur and

Kozhikode. They serve the role of distributors who buy the products from the

manufacturers and then re-sell the products charging a specific rate of

commission to Home Shoppers who either directly sell the products to customers

or to Home Shops. This model needs to be fine-tuned and then expanded to all

Districts in 2018-19. They will define the customer base in the District and

locate the reliable sources of products. The establishment of regular flow of

products from manufacturers to distributors and from distributors to customers

is the corner stone of this activity. The role of the new Home Shop Management

Unit will be matching up the manufacturer and customer by obtaining quality

products at a reasonable price and then re-selling them to wholesale distributors

or to existing Kudumbashree Basars/Common Market Outlets/Home Shops &

Home Shoppers that need them. Regardless of where the new avatar of Home

shop Management Unit sets up their warehouse, some basic operating costs is

applicable across the board like office space, storage space, vehicle,

telephone/fax machine and personal computer.

Another important issue with the products of Kudumbashree MEs,

especially processed flour products, Curry Powders, Snacks (Pickles, Squash,

Jam, Chips, mixture, fried food items etc) is that they are not properly branded.

126

Hence, in 2018-19, the District Distribution Network would concentrate on

improving the packing for those MEs who produce quality products, which are in

demand and have a market. As consumers are highly quality conscious, they

look for certifications and these Distribution Team will also facilitate obtaining

necessary certifications and packaging standards. As the MEs of Kudumbashree

are widely isolated in both rural and urban areas and access to markets

individually by single SHG units is expensive and difficult, cluster approach

should be followed towards marketing and branding the produce. MEs in a will

benefit if marketing of their products is done under a single brand name. This

would not only help in reaping economies of scale but also reduce unhealthy

competition among too many tiny units which may lead to the annihilation of

many. In addition, quality certification would become economical and marketing

overheads would be shared.

127


Capacity Building 2018-19

Sl

N

o

Activity/Tasks

Apr

May

Ju

n

Ju

l

Au

g

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Respon

sibility

1

Formulation of

Guidelines for setting up

Distribution Network in

Districts

State

Mission

2

Selection, training,

induction and inception

of Distribution Teams in

Districts / Home

Shoppers

State/D

istrict

Mission

3

Setting up of Distribution

Network – office, storage,

logistics etc

District

Mission

4

Development of systems –

procurement of products

from entrepreneurs and

distribution to

Homeshops, Nano

Markets, permanent

outlets and other outlets

such as Basars

District

Mission




2 Kollam 1 5,00,000


4 Alappuzha 1 5,00,000

5 Kottayam 1 5,00,000

6 Idukki 1 5,00,000

7 Ernakulam 1 5,00,000

8 Thrissur 1 5,00,000

128

9 Palakkad 1 5,00,000


11 Wayanad 1 5,00,000

12 Kozhikode 1 5,00,000

13 Kannur 1 5,00,000

14 Kasargod 1 5,00,000

State 20,00,000

Total 90,00,000



issuing orders

Target date for

roll out

1

Guidelines on establishing

Distribution Network in

Districts

30th May, April, 2018 15th June, 2018


District No of

MEs –

Food

Products

supplied

products

in

current

month

Value of

Food

Products

supplied

in

current

month

Sales of

Food

Products

supplied

in

current

month

No of

MEs –

Handicr

afts

supplied

products

in

current

month

Value of

Handicraft

s supplied

in current

month

No of

MEs –

Kitchen

Utensils

supplied

product

s in

current

month

Value of

Kitchen

Utensils

supplied

products

in

current

month

129

Sales of

Kitchen

Utensils

supplied

product

s

in

current

month

No of

MEs –

Personal

Care

Product

s

supplied

in

current

month

Value of

Personal

Care

Product

s

supplied

in

current

month

Sales of

Personal

Care

Product

s

supplied

in

current

month

No of

MEs –

Apparels

supplied

product

s in

current

month

Value of

Apparels

supplied

product

s

in

current

month

Sales of

Apparel

s

supplied

in

current

month

Total

Sales

in this

mont

h

=

g) Additional Monthly Reporting Format by DPM/BC/CMF :

District Name of

MEs –

Food

Products

supplied

products

in

current

month

Value of

Food

Products

supplied

in

current

month

Sales of

Food

Products

supplied

in

current

month

Name of

MEs –

Handicra

fts

supplied

products

in

current

month

Value of

Handicrafts

supplied

in current

month

Name of

MEs –

Kitchen

Utensils

supplied

products

in

current

month

Value of

Kitchen

Utensils

supplied

products

in

current

month

Sales of

Kitchen

Utensils

supplied

product

s

in

current

month

Name of

MEs –

Personal

Care

Product

s

supplied

in

current

month

Value of

Personal

Care

Product

s

supplied

in

current

month

Sales of

Personal

Care

Product

s

supplied

in

current

month

Name of

MEs –

Apparels

supplied

product

s in

current

month

Value of

Apparels

supplied

product

s

in

current

month

Sales of

Apparel

s

supplied

in

current

month

Total

Sales

in this

mont

h

130

BD10/ BRANDING/500/80 Lakhs


To capacitate 1000 selected Kudumbashree ME Units who are in the

‘success, ‘expansion’ and ‘maturity’ stages to enhance their products and

marketing, and facilitate at least 500 units to explore new bigger markets

through up-scaling product quality & packing and overall branding and linking

them to bigger markets such as national and international markets through

appropriate channels.


Over the years, generic training programmes have enabled many of the

Micro Entrepreneurs to obtain understanding of micro enterprise management.

However, there was no serious attempt to provide trainings in marketing the

products. Hence, it is proposed to conduct product enhancement workshops for

selected 1000 women micro entrepreneurs / units in 2 or 3 regions. In these

design clinics, an approach to up-value a number of food and non-food products

in terms of quality, design, packaging and so forth will be finalized and

implemented. The workshops will enable women micro entrepreneurs to develop,

pretest and commercially produce market-suitable (suitable to international

markets) variants of food and non-food products. Community products shall be

developed into specialty products with regard to taste, texture, nutritional

components, design and packaging, label, production processes involved and

overall marketability. Non-food products may be improved in functionality,

relevance to fashion trends, form and overall quality. Through these workshops,

women micro entrepreneurs will receive technical advice and mentoring on

value-adding for products, developing new product collection, strengthening

production capacities, proper packaging and labeling, and assistance with food,

safety and nutrition requirements and technologies. The first round will focus on

giving recommendations and assignments and discussion of key topics aligned

with the concerns of their business. In the second and third rounds,

assignments will be checked and further recommendations will be given by

experts. For the second round of clinics, Micro Enterprises are expected to

improve products or variants by providing additional recommendations on

131

design, form, maintaining quality, color and costing. Only the micro

entrepreneurs who submit their improved product fitting specifications will be

qualified for phase 2. This phase will focus on production capacities, catalog

production, strengthening of the business side for sustainability, value

additions, new product categories for research and development (R&D), proper

packing processes and technical discussions on Food & Safety requirements.

Kudumbashree will identify potential markets at this level with its technical

partner. In phase 3, the focus will be on identifying the specific products to be

included within the Women Brand that will be introduced to bigger or

international markets with uniform packaging and labels. The Women Brand will

have a uniform brand identity – brand name, packaging and labels. During this

stage Kudumbashree will focus on strengthening the production procedures to

maintain steady and standard quality supply of products for bigger markets.

This activity will be conducted as a state level activity and funds will be

expended centrally. Funds if required will be transferred to Districts based on a

detailed plan of action after finalizing the modalities, training partners, training

venue etc. The funds for the Districts and the number of targeted Micro

Enterprises/Products are tentatively calculated depending upon the total

number of Micro Enterprises units in each district.


Branding 2018-19

Sl

N

o Activity/Tasks

Apr

May

Ju

n

Ju

l

Au

g

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Responsi

bility

1

Development of a Product

Inventory

State /

District

Missions

2

Product enhancement

workshops for selected

women micro

entrepreneurs

State

Mission

132

3

Financial assistanceto

women to develop the

products into specialty

products &technical

support on value-adding

for products

State /

District

Missions

4

Identify the specific

products to be included

within the Brand and

development of a uniform

brand identity – brand

name, packaging and

labels

State

Mission

/

District

Missions


Sl No

District / State

Physical Target Financial allotment


2 Kollam 26 5,00,000


4 Alappuzha 35 6,50,000

5 Kottayam 24 4,50,000

6 Idukki 30 5,50,000

7 Ernakulam 124 2,00,000

8 Thrissur 20 4,00,000

9 Palakkad 46 9,00,000


11 Wayanad 37 7,00,00

12 Kozhikode 12 2,00,000

13 Kannur 27 5,00,000

14 Kasargod 14 2,50,000

State 6,50,000

Total 500 80,00,000

133


District No of

MEs

selected

for

Branding

worksho

ps

No of

MEs

attended

round 1

Branding

worksho

ps

No of

MEs

attended

round 2

Branding

worksho

ps

No of

MEs

attended

round 3

Branding

worksho

ps

No of

MEs

provided

Financial

support

to

develop

products

No of

MEs

develope

d

products

as per

specifica

tion

No of

Products

developed

as per

specificati

on


District Names of

MEs

selected

for

Branding

workshops

Names of

MEs

attended

round 1

Branding

workshops

Names of

MEs

attended

round 2

Branding

workshops

Names of

MEs

attended

round 3

Branding

workshops

Names of

MEs

provided

Financia

l support

to

develop

products

Names of

MEs

developed

products

as per

specificati

on

Details of

Products

developed

as per

specificati

on

134

V.4. Institutional Support and Capacity Building

BD11/ CAPACITY BUILDING/449/50 Lakhs


To capacitate 245 Community Marketing Facilitators, 152 Block

Coordinators, 42 District Programme Managers (Marketing, ME & SVEP) and 10

State Mission Managers in various marketing strategies and transform them in

to a dedicated and expert cadre in micro enterprises development and

marketing.


Rapidly changing market dynamics, technology, recessionary trends,

competition and lower product life cycles have all made the life of the marketing

team in Kudumbashree quite challenging. Kudumbashree ME Team in general

and Marketing team especially need to keep up with ever-changing technology

and modern buyer’s needs. They need to keep up with the latest technology and

master marketing tactics to run successful campaigns, engage their audience,

generate more leads and drive more sales. Changing buyer expectations also

present new challenges to Kudumbashree. Since, traditional sales processes are

becoming less and less effective, identifying marketing training needs will help

ensure that not only the training budget is spent effectively, but also the entire

intervention in marketing is effective and efficient. The Community Marketing

Facilitators, Block Coordinators, District Programme Managers and State

Mission team need training to help with specific marketing activities: for

example, learning how to exploit opportunities such as internet and social

media marketing. Training can also help develop broader skills and will help in

brushing up management education. Further, weaknesses in the performance of

team members, or the business overall, tend to highlight training needs and poor

sales performance of Kudumbashree products point to lack of selling techniques.

As well as helping develop new skills, training courses can help motivate and

reinvigorate jaded employees.

http://www.marketingdonut.co.uk/online-marketing/online-marketing-overview

http://www.marketingdonut.co.uk/online-marketing/social-media-and-online-networking/social-media-and-online-networking-overview

http://www.marketingdonut.co.uk/online-marketing/social-media-and-online-networking/social-media-and-online-networking-overview

135

Hence, it is proposed for a planned training and development programme

for the Community Marketing Facilitators, Block Coordinators, District

Programme Managers and State Mission team as part of the continuous

professional development requirements. As with any form of training,

Kudumbashree would look for reputable suppliers offering training courses with

a record of delivering results. The aim is to develop a cadre of expert marketing

personnel abreast with technology, current market events, social milieu and

cultural context in which they are operating, the values and motivations

that influence customer behavior. It is expected that the team will develop a

local as well as a global perspective as the next competition could be

coming from not within the country but a cheaper brand from China or it

could be a cheaper product available online due to lower distribution costs.

The Kudumbashree Marketing Managers (District and State) like any other

new age marketing manager needs to grapple with the opportunities and

threats created by social media, e-Commerce, big data, globalized business,

technologies and ultimately deliver a great new product or service. The

overall aim will be to develop the core marketing management skills and

competencies of Staff such marketing knowledge, planning, control, problem-

solving and communication. The overall training will be centred around Strategic

Marketing Management, Marketing Mix (4 Ps) and Marketing Key Performance

Indicators (KPIs).


Capacity Building 2018-19

Sl

N

o

Activity/Tasks

Apr

May

Ju

n

Ju

l

Au

g

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Respon

sibility

1 Training Need Analysis

State

Mission

2

Development of Training

Calender / Identification

of Training Partners

State

Mission

3 Training of Community

Marketing Facilitators

District

Mission

https://www.educba.com/4-factors-influencing-consumer-behaviour/

https://www.educba.com/course/big-data-training/

136

4 Training of Block

Coordinators

State

Mission

5 Training of District/State

Teams

State

Mission



1 State 348 50,00,000


District

No of CMFs

trained

(cumulative)

No of BCs

trained

(cumulative)

No of DPMs

trained

(cumulative)

No of

CMFs

trained

in

current

month

No of

BCs

trained

in

current

month

No of

DPMs

trained

in

current

month

Total in

current

month

g) Additional Reporting Format :

Name of

Training

Programme

in current

month

No of

CMFs

trained

(cumul

ative)

Topics

No of BCs

trained

(cumulative)

Topics

No of

DPMs/SPMs

trained

(cumulative)

Topics

Total

in

current

month

137

BD012/MARKETING MIS/1/10 Lakhs


To develop an exclusive Management Information System having Mobile

Application usability, integrated with Database Management System and

integrated data recording and sales reporting for reporting and tracking sales of

various markets such as Monthly Markets, Nano Markets, Trade Fairs including

outside SARAS fairs, Permanent outlets and Kudumbashree Basars.


All Micro Enterprises which have been in operation for a long period of

time have a wealth of information. However, this information often remains

unutilized because it is not captured properly. Often the entrepreneurs, or the

Marketing Programme Managers in Kudumbashree District or State Mission

holding these raw pieces of data, do not see how it could help decision making.

The internal records that are of immediate value to marketing decisions

areorders received, stockholdings and sales invoices or sales executed. These are

but a few of the internal records that can be used by marketing department, but

even this small set of records is capable of generating a great deal of information.

As Kudumbashree’s marketing intervention happen at different scales, at

different locations simultaneously, an integrated sales recording cum event

reporting mobile application is required to gather market reports from grass root

level. The application should be able to collect diverse data. This can be used to

record sales of all types of trade fairs such as monthly markets, special trade

fairs, onam markets and food fests and nano markets. An MIS cum DBMS

system with exclusive ERP solution shall be developed to analyse the scale and

scope of marketing interventions. The Kudumbashree District Programme

Managers play at least three separate roles, interpersonal, informational and

decisional. MIS, in electronic form or otherwise, can support these roles in

varying degrees. The planned information system is proposed to be developed

with the support of Kerala State Start Up Mission and will have internal

reporting system and marketing intelligence system (minimum data). Internal

reports include orders received, inventory records and sales invoices. By

contrast, marketing intelligence is less specific in its purposes, is chiefly carried

138

out in an informal manner and by managers themselves rather than by

professional marketing researchers.


Marketing Information System2018-19

Sl

N

o

Activity/Tasks

Apr

May

Ju

n

Ju

l

Au

g

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Respon

sibility

1

Developing a

TOR/Forwarding to Start

Up Mission/Meeting with

Start Ups

State

Mission

2 Work Order

State

Mission

3 MIS development and

internalization

State/

District

Mission



1 State 1 10,00,000

139

\

BD13/COMMUNITY MARKETING FACILITATOR/245/85 Lakhs


To develop an exclusive cadre of 245 Community Marketing Facilitators to

take up the sales and marketing functions of 15,000 and odd of Micro

Enterprises and increase the annual turnover of micro enterprises by 25%.


Economic empowerment has been one of the core objectives of

Kudumbashree since its inception and accordingly, activity groups of

entrepreneurs have been formed in the early years itself. There were around

55,000 Micro Enterprises in the first décade and around 1.5 lakh families were

involved in non-farm livelihoods. While extensive Training and Financial

support, Value Chain Intervention and Market Development Support had been

given to the entrepreneurs in the initial years, regular and continuous

handholding support was identified as one of the limitations as poor

entrepreneurs left to fend for themselves and there were no social or community

support for business counseling. Hence, the concept of Micro Enterprise

Consultant (MEC) started in 2004. Men and women from Kudumbashree

families were trained to be Business Consultants and to provide services for new

and existing entrepreneurs, such as identification of right business

opportunities, identification of right beneficiaries, preparation of Business Plan,

linkage with financial and other institutions and handholding. Trainings were

provided by EDI, Tradecraft UK, CREAM and TEAM. From Individual MECs, the

system developed in to MEC Groups in 2010 with the financial, technical and

facilitation support from Kudumbashree Mission.

Over the years, it has been a lesson learned from the experience of

Kudumbashree that enterprises need appropriate and effective Marketing

Support, as MEC system had more concentrated on formation of MEs rather

than providing market or backward and foreward linkages. As a result, the

number of MEs have come down to mere 15,000 in year 2017-18 reiterating the

140

fact that marketing is critical for the sustenance of micro enterprises. Hence, an

exclusive cadre for marketing has come up as need of the hour. The Community

Marketing Facilitators (CMFs) will also be drawn from the community, trained

and placed locally to provide marketing support to existing and potential

entrepreneurs on a chargeable basis. The ultimate aim is viable and sustainable

enterprises of women entrepreneurs, in line with market conditions. As the

CMFs will take over the facilitation of all kinds of fairs/fests (in & outside the

State), the roles & responsibilities of CMFs will include sales and marketing

(product/service attribute and customer segments, pricing, marketing

communication, credit policies, sales and distribution etc.), understanding

customers (who are customers, their needs & segments, packing & labelling

design and marketing etc.), pricing products ( what is pricing, methods of

pricing, steps for setting prices etc.) and selling products (effective sales visit,

long-term customer relationship, giving credit and discounts etc.). The induction

of Community Marketing Facilitators will finally relieve the poor women

producers from the burden of marketing their own products, so that they can

focus on production without worrying about its market. The CMFs can offer

marketing consulting services also, leveraging the different skill sets of the cadre

in the interest of providing quality services to targeted clients. IT-enabled real-

time information system for accounting sales details and performance tracking

will be employed by CMFs with potential to grow into a ME ERP system. It is

proposed to recruit and place 144 Community Marketing Facilitators for the

entire State. (one per three Blocks, one per Municipality and one per

Corporation) in the year 2018-19.


Community Marketing Facilitators 2018-19

Sl

No Activity/Tasks

Apr

May

Ju

n

Ju

l

Au

g

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Responsi

bility

1

Development of a Policy on

CMFs, Recruitment /

Retention / Relieving Policy,

Remuneration Policy

State

Mission

2

Recruitment, Induction,

Training and Placement

State/Di

strict

Mission

141

3

Marketing facilitation by

CMFs

District/

Block

Mission



1 Thiruvananthapuram 16 528,000

2 Kollam 16 528,000

3 Pathanamthitta 13 429,000

4 Alappuzha 18 594,000

5 Kottayam 17 561,000

6 Idukki 10 330,000

7 Ernakulam 28 924,000

8 Thrissur 24 792,000

9 Palakkad 20 660,000


11 Wayanad 6 198,000

12 Kozhikode 20 660,000

13 Kannur 21 693,000

14 Kasargod 9 297,000

State 415,000

Total 245 85,00,000

e) Policy Decisions:


issuing orders

Target date for

roll out

1 Development of a Policy on

CMFs - Recruitment /

Retention / Relieving /

Remuneration

30th April, 2018 1st June, 2018

142

BD14/REVIEW MEETINGS/10/5 Lakhs


To conduct periodical reviews and evaluation process to promote

communication and provide useful feedback about job performance of DPMs, to

facilitate better working relationships between State and District Missions, to

provide an historical record of performance and to contribute to professional

development of Marketing team.


Successful reviews benefit the team members, the team, the department

and the organization as a whole. Project reviews are a valuable way for teams to

improve their performance and skills. They offer a mechanism to help fuel

continuous improvement as well as improve team morale. Staff performance

reviews help to recognize and value team members, clarify their roles and

identify training and development needs. Performance reviews also help to create

a culture of open communication in the organization. By providing constructive

feedback on a regular basis, the State Mission can give the DPMs information

about work performance and, if needed, allowing appropriate time to make

corrections in performance. Regularly tracking progress against performance

goals and objectives also provides the opportunity to recognize and reward team

members for performance and exceptional effort, contributing to job satisfaction

and productivity. Team review meetings allow to collectively analyze which

current practices work and which don’t, identify how to collaborate better in the

future, learn from successes and failures, learn from peers and not just

managers and to establish concrete next steps. The monthly review meetings will

facilitate communication process, decision-making process, alignment on goals

and roles and information sharing. Monitoring when carried out correctly and at

the right time and place is one of the most important aspects of ensuring the

success of any project.

143


Review Meeting 2018-19

Sl

N

o

Activity/Tasks

Apr

May

Ju

n

Ju

l

Au

g

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Respon

sibility

1 Conduct of Monthly

Review Meetings

State

Mission



1 State 10 5,00,000

144





TTeeaamm GGeennddeerr

145

GENDER DEVELOPMENT PROGRAMME 2018-19

Summary of Annual Plan 2018-19

STATE PLAN – 5,00,00,000

Sl.

No

Uniq

ue

No

Name of the scheme Aim Physical Total fund

earmarked

Page

Number

Respons

ibility

1 GD.

01

Snehitha Gender Help Desk 14 Snehitha

centre- Salary of

154 staff, Day to

day functioning

expense, Rent

and other Costs

49000000 5 State

Mission

and

District

Mission

2 GD.

02

Gender resource centre and Block

level counseling centre

200 centres-

200*5000

•Educational

activities

1000000 5 District

Mission

• Research

activities

• Community

level

interventions

• Convergent

activities

Total 5,00,00,000

NRLM – 4,50,00,000

Sl.

No

Unique

No Name of the scheme Aim Physical

Total fund

earmarked

Page

Number Responsibility

3 GD.03 Gender Self learning

Programme And

Neetham Campaign

Follow up

programmes(Self

learning based on

Neetham campaign

follow up works and

Gender self learning

programme in NHG,

ADS and CDS

35000/cds +

42525000 6 State and

District

Mission

FUND Resource

Sl.No Fund Allocation Amount in Cr

1 State Plan 5

2 NRLM 4.5

Total 9.5

146

modules in NHGs) 300000/district+

state level programme

5390000

4 GD.04 State and national level

Special Resource pool

Development-

35 Members Food and

accommodation

1582500 8 State Mission

35 *30* 1000=1050000

Faculty honorarium

10000*30=300000

Stationery 35*1000=

35000

P A system-30*2500-

75000

TA and stipend to

participants

3500*35=122500

5 GD.05 Gender Tool Kit

Development

Kit of Gender Modules,

Process documentation,

Gender analysis tools,

GSLP module.

1500000 8 State Mission

TOTAL 4,56,07,500

147

Additional Fund Sl.

No

Unique

no

Name of the

scheme

Aim Physical Additional

fund needed

Page

No

Responsibility

1 GD.06 Vulnerability

Mapping

140 CDS- Training, Data

Collection, Report Formation,

Project Formation


District

mission

150000/CDS

State level training 500000

2 GD.07 Gender

Sensitisation

training for

community

Leaders

36/batch - 28 Batch-

Food and Accommodation


District

mission 1000*995=995000

PA system

28*10000=280000

TA

200*995=199000

Stationery 35*995=34825

Faculty honorarium

8000*28=224000

3 GD.08 Community

Counselors

capacity

Building

training

357 counselors were the

beneficiary

4000*357=1428000(Training)

1600000 10 State mission

Faculty Honorarium

6*12000=72000

4 GD.09 Gender

Resource

Center

Development

200 new Centers 2000000 10 District

mission 200*10000

5 GD.10 Capacity

building

training for

Staff and

resource

persons

RP‟s- 210 1050210 11 State mission

gender programme staff- 175

385*2000*3

(training expenses and faculty

honorarium)

6 GD.11 Snehitha Legal

Clinic

14 District

Advocate salary- 40000*14*12=

6724000+

7564000 11 District

mission

infrastructure- 60000*14=

840000

7 GD.12 Theme based

programme

14 districts 2600000 11 State and

District

mission 14*100000

ART- 500000

Literature- 300000

Music Camp

148

4000000

8 GD.13 Women friendly

Panchayath

14*100000 1400000 12 District

mission

9 GD.14 Model Gender

Grama Sabha

19433 wards 1993300 12 State and

District

mission 19433*100

50000 State level training

10 GD.15 Theruvu

Samvadham

2 Discussion in a CDS 3,195,000 13 District

mission 3000/CDS

11 GD.16 Snehitha

Calling Bell

2.59 lakhs NHGs 26686400 14 District

mission

12 GD.17 White Ribbon

Campaign

In all ADS 0 15 District

mission

13 GD.18 Exposure visit

and training of

Staff

20 officials 420000 15 State mission

20*7*3000

14 GD.19 Review and

monitoring

Review and

monitoring

District

140*650*3= 273000

28*1000*2*7= 392000

7*1000= 7000

14*100000


District

mission

Total 7,38,13,735

Additional Fund for Urban CDS 62,00,000

GRAND TOTAL 8,00,13,735

149

Part A

GD.01- Snehitha Gender Help Desk: Center functioning in all Districts to support women and children

who are in distress and also it should act as a District Gender Resource Centre.

Allotted amount included for Rent, Running Cost, Convergence meeting and special campaigns,

Maintenance cost,

Sl.No District Financial Allocation

1 TVM 3587000

2 KLM 3587000

3 PTA 3467000

4 ALP 3527000

5 KTYM 3527000

6 IDK 3407000

7 EKM 3587000

8 TSR 3467000

9 PKD 3417000

10 MLP 3443000

11 KKD 3587000

12 WYD 3431000

13 KNR 3527000

14 KSD 3437000

Total 49,00,000

GD.02- Gender Resource Center and Block Level Counseling Center:

Opportunities

Convergent action to support gender development programs

Improve knowledge and capacity

Counseling support for women in need

Activity Corner

Creative Corner

Training Center

Institution which formulates projects to address the strategic gender needs

Support to the women who are in distress

.

150

Sl.No District Physical target Financial Allocation

1 TVM 15 75000

2 KLM 10 50000

3 PTA 20 100000

4 ALP 9 45000

5 KTYM 11 55000

6 IDK 4 20000

7 EKM 49 245000

8 TSR 27 135000

9 PKD 18 90000

10 MLP 6 30000

11 KKD 6 30000

12 WYD 8 40000

13 KNR 6 30000

14 KSD 11 55000

Total 10,00,000

Support to the existing centers and programme cost.

Implementation Area

GD.03 – GENDER SELF LEARNING PROGRAMME: Self learning activities in all NHGs on rights

and opportunities and follow up of Neetham Campaign. This learning process will be the creation of

space to discuss about rights and entitlement which helps to address the gender based violence and other

GRC & BLCC Activity Calender - May 2018

GSLP activity planning and coordination

Training and Support to the vigilant groups

Report of activities by GRC and BLCC

151

vulnerabilities existing in the locality. This will be a campaign to make general sensitization and address

the basic attitude and structure existing in the society.

Sl. No Districts No. of CDS Fund

1. Trivandrum 73 2855000

2. Kollam 68 2680000

3. Pathanamthitta 53 2155000

4. Alappuzha 72 2820000

5. Kottayam 71 2785000

6. Idukki 52 2120000

7. Ernakulam 82 3170000

8. Thrissur 86 3310000

9. Palakkad 88 3380000

10. Malappuram 94 3590000

11. Kozhikode 70 2750000

12. Wayanad 23 1105000

13. Kannur 71 2785000

14. Kasaragod 38 1630000

Total 941 3,71,35,000

Implementation Strategy


Preliminary discussion in

NHGs

Discussion based on the basic

human need cycle given as part

of Neetham Campaign

May & June

2018

District Mission

State level Consultation Consultation for the process and

content development

May 2018 State Mission

Module Development Module on Opportunities and

Rights

June 2018 State Mission &

District Mission

State level training Training for District team and

Core team members

July 15, 2018 State Mission

District level training 1.Training for Gender RPs – 2

from CDS

2. Training for elected

representatives

August 2018 District Mission

CDS level training 1.Training for 2RPs from ADS

2. Convergence Meeting

September

2018

District Mission

ADS level training 1.One facilitator from a NHG October 2018 District Mission

NHG level discussion and

activity

1.Module based activity and

discussion for NHG members

November to

January 2018

District Mission

152

2. Family meet and discussion

Consolidation, District and

State level Programs including

different workshops.

1.Consolidation of all level of

activities

2. District level activities

3.State level programs

February and

March 2018

State and District

Mission

GD.04 Special Resource pool development

Develop a team of 35 women as resource pool to give gender training to community leaders, elected

representatives, other departments and other states. As part of State resource center for women this team

can work as master trainers of different gender development programs.

GD.05 Tool Kit Development

Development of asset of materials which includes different modules for gender training, process

documentation of Vulnerability mapping, gender analysis tool, GSLP module.

Program: Preparing gender tool kit for trainings and Gender analysis frame work

Activity Description Time line

Consultation meeting Consultation meeting for draft tool kit preparation May 2018

State level meeting Meeting of gender DPMs May 2018

Planning and draft preparation Draft preparation August 2018

Consultation Consultation and final tool kit formation November 2018

Final tool kit

Responsibility: State Mission before

April

• Final list from district

• Orientation at State level

May

• 5 daysTOT for the team(State level)

• Module development

July & August

• CDS chairperson's training

• Involvement in different programmes

153

GD.06 Vulnerability Mapping

For identifying the vulnerabilities prevailing in the area and provide support with the help of LSGs and

other departments.

Sl.No District Physical (No Of CDS) Financial

1 TVM 10 1500000

2 KLM 10 1500000

3 PTA 10 1500000

4 ALP 10 1500000

5 KTYM 10 1500000

6 IDK 10 1500000

7 EKM 10 1500000

8 TSR 10 1500000

9 PKD 10 1500000

10 MLP 10 1500000

11 KKD 10 1500000

12 WYD 10 1500000

13 KNR 10 1500000

14 KSD 10 1500000

TOTAL 140 2,10,00,000

April

• Report presentation of Previous year

• Selection of new CDS and orientation

May

• State Level training

• District level training

June

• CDS level taining

• Format printing and distribution

July-Sept• Data Collection - Secondary & Primary, Institutional Analysis

Sept -Nov• Data consolidation and analysis

Dec - Jan• Report formation and presentation

154

GD.07 Gender Sensitization training of community leaders

Gender sensitization training will give to all CDS chair persons. It will help them to plan their activities

through gender lens, do the gender analysis of Kudumbashree activity and also to help them in attitudinal

changes.

Trained gender resource team will facilitate the training in all districts

It will be 2 days residential training

Maximum number of participants in a batch will be 36

GD.08 Community Counselors Capacity Building Training

Training for 357 community counselors in specific areas like: adolescent counseling, business counseling,

conflict management, personality development, transactional analysis, communication etc.

Training will provide with the support of highly qualified and reputed institution.

Responsibility: State mission in July 2018

GD.09: 200 New Gender Resource Centers and Block Level Counseling Center -Start up Cost for

GRC and Block level Counseling Centers.

Block level community counseling Center can be established in all 152 blocks of Kerala, BLCC were

started in 75 blocks and can start BLCCs in rest of blocks. Also start new GRCs in Districts with the

support of LSGs. Allotment will be 10,000 per Center.

Activities and time line


Identification of LSGs Identify the space for center

and conduct a preliminary

meeting with LSGs

June 2018

District Mission

Meeting with CDS and

LSGIs

Conduct meetings with LSG

members for the

infrastructure support and

functions

June 2018

Inauguration of the Centers Centers can be inaugurate

with the support of LSGs.

Chart duty of community

counselors.

August 2018

Acivity Planning Activities and focus should

prepare and assign duty to

Community Counselors

August 2018

155

GD.10: Capacity building training for Gender Resource Persons and Staffs

Capacity building and expert training will give to 210 Gender Core team members and staffs including

Snehitha staff.

Training will conduct by State Mission in collaboration with experts/Institutions working in the similar

area.

GD.11: Snehitha Legal Clinic – Legal support for women and child who are in need, also will provide

the service of an Advocate. Legal clinic at district and CDS level can be conducted in convergence with

KELSA

Sl.No District Fund Allotment

1 TVM 540286

2 KLM 540286

3 PTA 540286

4 ALP 540286

5 KTYM 540286

6 IDK 540286

7 EKM 540286

8 TSR 540286

9 PKD 540286

10 MLP 540286

11 KKD 540286

12 WYD 540286

13 KNR 540286

14 KSD 540286

TOTAL 75,64,000

Including the salary of an Advocate

GD.12: Theme based programme

This year Theme based programs will focus on Art, Literature and Music. This can be conducted as the

continuous programme of last year in convergence with Kerala Sahithya Academy, Lalitha Kala

Academy, and Sangeetha Nadaka Academy.

Sl.No District Fund Allotment

1 TVM 100000

2 KLM 100000

3 PTA 100000

4 ALP 100000

5 KTYM 100000

6 IDK 100000

156

7 EKM 100000

8 TSR 100000

9 PKD 100000

10 MLP 100000

11 KKD 100000

12 WYD 100000

13 KNR 100000

14 KSD 100000

STATE 1200000

TOTAL 26,00,000

GD.13: Women friendly Panchayath formation

Aim

The safe and secure Panchayath for women and children,

Institutions and infrastructure will be gender friendly,

Enabling environment of women‟s education, health and livelihood.

Mechanisms to address the gender based violence and vulnerabilities

Access to public space and institutions

Access and control over the asset

Gender neutral policies and projects

Sl. No Districts Fund Allotment

1. Trivandrum 100000/-

2. Kollam 100000/

3. Pathanamthitta 100000/

4. Alappuzha 100000/

5. Kottayam 100000/

6. Idukki 100000/

7. Ernakulam 100000/

8. Thrissur 100000/

9. Palakkad 100000/

10. Malappuram 100000/

11. Kozhikode 100000/

12. Wayanad 100000/

13. Kannur 100000/

14. Kasaragod 100000/

GD.14: Model Gender Grama Sabha

Program: Conduct gender Grama sabha in all wards of the state, and it will be a space to discuss the

gender development programmes and gender based violence. It will be a platform to ensure the

157

participation of both men and women in gender initiatives. And also it will help to generate different

projects to address those issues.


Guideline preparation May 2018 State team

Getting approval from

LSGD

Getting approval to

conduct gender

gramasabha with the

support of local self

governments

June 2018 State team

Conducting public

awareness programs

Public campaigns on

gender gramasabha

District team

Grama sabha and follow

up activities

Conducting grama sabha November 2018 District team

Sl. No Districts No of ADS Fund Allotment

Rs.100/ADS


2. Kollam 1419 141900


4. Alappuzha 1368 136800

5. Kottayam 1339 133900

6. Idukki 861 86100

7. Ernakulam 1828 182800

8. Thrissur 1789 178900

9. Palakkad 1723 172300

10. Malappuram 2249 224900

11. Kozhikode 1566 156600

12. Wayanad 512 51200

13. Kannur 1538 153800

14. Kasaragod 775 77500

Total 19433/- 19,43,300

GD.15: Theruvu Samvadham

Conducting gender based discussions on the streets. Each CDS should conduct a discussion forum on the

selected streets where Kudumbashree members are less (at least two in a CDS).

It will be a creation of general awareness of gender issues and exploitation and which leads to the

preventive actions in the community.

158


Guideline preparation Guideline to conduct

discussions

August 2018 State team

Training to team

members

Training to team

members for conducting

the program effectively

September – October

2018

State & District team

Discussions on the

street

To be conducted in two

places in a ward

October 2018 District team , ADS

Report formation Report formation of the

program

November 2018 District team

Sl. No Districts No of CDS Fund Allotment

3000 per CDS


2. Kollam 74 222000


4. Alappuzha 80 240000

5. Kottayam 78 234000

6. Idukki 54 162000

7. Ernakulam 101 303000

8. Thrissur 100 300000

9. Palakkad 96 288000

10. Malappuram 110 330000

11. Kozhikode 82 246000

12. Wayanad 26 78000

13. Kannur 81 243000

14. Kasaragod 42 126000

Total 1065/- 31,95,000/-

GD.16: Snehitha Calling Bell

Initiative to give support by NHG members to those women and old age people who are living alone and

are in vulnerable situation. Vigilant groups in the ward can support this initiative.


State level meeting Meeting of gender

DPMs

May 2018 State team

Identifying beneficiaries Identifying the

beneficiaries for the

program

June 2018 District team

Training for volunteers Training for NHG

volunteers

July - August 2018 District team

Program Implementation From August onwards District team

159

Sl. No Districts No. of NHG Fund Allotment

Rs.100/NHG

1. Trivandrum 28032 2803200

2. Kollam 22685 2268500


4. Alappuzha 19595 1959500

5. Kottayam 14627 1462700

6. Idukki 11890 1189000

7. Ernakulam 22536 2253600

8. Thrissur 22269 2226900

9. Palakkad 22713 2271300

10. Malappuram 26224 2622400

11. Kozhikode 27298 2729800

12. Wayanad 9350 935000

13. Kannur 19516 1951600

14. Kasaragod 10738 1073800

Total 266864 2,66,86,400

GD.17: Community Sensitization Programme – White Ribbon Campaign ( Campaign to address the

atrocities against women and children

Program: White Ribbon campaign in 20000 ADS by the initiative of Vigilant groups at ADS level.


Training Training to the team

members

July 2018 District team

Ribbon tying to the

people on public places

August 2018 ADS

Community level

programs

Various programs Till December 2018 District team

GD.18: Exposure Visit and training of staffs

Cross learning activity Gender team including the state mission and DPMs to the similar organization in

November 2018

GD.19: Review and Monitoring: Monthly review of Gender RPs at the district level and State level

review of ADMCs and DPMs

160

Sl.No District FUND

1 TVM 100000

2 KLM 100000

3 PTA 100000

4 ALP 100000

5 KTYM 100000

6 IDK 100000

7 EKM 100000

8 TSR 100000

9 PKD 100000

10 MLP 100000

11 KKD 100000

12 WYD 100000

13 KNR 100000

14 KSD 100000

STATE 672000

TOTAL 14,00,000

POLICIES

Policies that will be issued in 2018-19

Sl.N

o Programme Details of the policy decision

Target date

for getting

the order

Target date

for roll out in

the state

1

Snehitha Gender Help

Desk

Govt. Order for functioning as a

service providing agency

April

30.2018 May 30. 2018

2 Legal clinic Appointment of advocates June

30.2018

August

30.2018

3 Rangasree

Registration of all Rangasree Unit as

Micro Enterprises

May

30.2018 June 30 2018

4 Gender resource centre

Govt. Order for functioning under

LSGD

May

30.2019 June 30 2018

5

Women friendly

Panchayath Guideline and tool kit development

June

30.2018 July 15 2018

6

Community counseling

programme

1. policy for community counselors

2. policy for pre marital counseling

July

30.2018

Outcome of the Programme

Qualitative changes through the involvement in the society and the assertiveness which are keeping in the life of

each individual . Increase of their capabilities such as decision making, leadership qualities, recognition of their

161

rights, response to injustice, confidence level, increase of mobility are the results of our programme. Beyond that the

following will be the main outcome

A platform created for discussing issues of day to day life than discussing on a specific topic.

Address the basic structure and attitude of the family and society

Collectives for right based negotiations. (alcoholism, domestic violence, local level interventions

and so on)

Identify vulnerabilities and develop projects to address those vulnerabilities

Immediate support and handholding to the needy

Utilization of existing formal spaces/public spaces (Jagratha Samithis, Grama Sabha etc)

Interventions in the gender issues and identification of women‟s rights

Analyzing the life experience of women by themselves

Formed a strong network of Resource Persons/ support team at the grass root.

Convergent actions are the main focus of the programme.

Develop modules, tools and protocol for the activities

162

MONITORING TABLES

Gender self learning program

District Total No. of

R.P s selected

for this

Process(Distric

t& state level)

Total

No. of

GRPs

got

trainin

g

(Distri

ct

Level)

Total

No.

of

GRPs

got

trainin

g

(CDS

Level)

No of

CDS

complet

ed CDS

level

training

No of

ADS

complet

ed ADS

level

training

No of

Facilitat

or got

training

at ADS

level

No of

participants

attended

Elected

representati

ve training

No of

Convergence

meeting

conducted in

CDS level

No of

participants

attended

Convergence

meeting

Total

Thiruvananthap

uram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Malappuram

Kozhikode

Palakkad

Wayanad

Kannur

Kasaragod

Total

Vulnerability Mapping – Basic Data

District

NH

G

pilo

ting

*

Sele

cted

CDS

**

No. of

Camp

aigns

No of

partici

pants

in

campa

ign

Campa

ign -

Financ

ial

achiev

ement

(in

lakhs)

conver

gence

meetin

g(No

of

progra

ms)

Conver

gence

meetin

g(No

of

particip

ants)

converg

ence

meeting-

financial

achieve

ment(in

lakhs)

LSGI

orient

ation

(no of

progr

ams)

LSGI

orient

ation -

No of

partici

pants

LSGI

orientati

ons-

financial

achieve

ment(in

Lakhs)

Thiruvanan

thapuram

Kollam

Pathanamth

itta

163

District

NH

G

pilo

ting

*

Sele

cted

CDS

**

No. of

Camp

aigns

No of

partici

pants

in

campa

ign

Campa

ign -

Financ

ial

achiev

ement

(in

lakhs)

conver

gence

meetin

g(No

of

progra

ms)

Conver

gence

meetin

g(No

of

particip

ants)

converg

ence

meeting-

financial

achieve

ment(in

lakhs)

LSGI

orient

ation

(no of

progr

ams)

LSGI

orient

ation -

No of

partici

pants

LSGI

orientati

ons-

financial

achieve

ment(in

Lakhs)

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Malappura

m

Kozhikode

Palakkad

Wayanad

Kannur

Kasaragod

TOTAL

Vulnerability mapping - Training

District Ayalsabh

a/NHG

training.

No of

Trainings

Ayalsabha/NHG

training. No of

participants

Ayals

abha/

NHG

trainin

g -

financ

ial

AD

S

leve

l

train

ing

–

No

of

train

ing

ADS

level

trainin

g – No

of

partici

pants

ADS

level

traini

ng -

finan

cial

CDS

level

traini

ng –

No

of

traini

ngs

CDS

level

trainin

g – No

of

partici

pants

CDS

level

traini

ng -

finan

cial

Distri

ct

traini

ng –

No of

Progr

ams

Distric

t

trainin

g – No

of

partici

pants

Distr

ct

traini

ng -

finan

cial

Thiruvanant

hapuram

Kollam

Pathanamthi

tta

Alappuzha

Kottayam

164

Idukki

Ernakulam

Thrissur

Malappuram

Kozhikode

Palakkad

Wayanad

Kannur

Kasaragod

TOTAL

Vulnerability Mapping - Data Collection

District Primary

data

collection

No.of

R.Ps

involved

Primary

data

collection.

No of

NHG

covered

Primary

data

collection -

financial

Secondary

data

collection

– No of

RPs

involved

Secondary

data

collection -

financial

Institutio

nal

analysis

– No of

R.Ps

involved

No of

institutio

n

covered

Focus

group

discussion

– No of

RPs

involved

No of

Focus

group

discussio

n

conducte

d

Focus

group

discuss

ion -

financi

al

Thiruvananthapu

ram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Malappuram

Kozhikode

Palakkad

Wayanad

Kannur

Kasaragod

TOTAL

165

Vulnerability Mapping - Project Making

District

Data

consolidation

No of

programs

conducted

Data

consolidation

No of RPs

involved

Data

consolidation

- financial

Report

Making

- No of

R Ps

Involved

Report

Making –

Financial

No of

Projects

formulated

Thiruvananthapuram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Malappuram

Kozhikode

Palakkad

Wayanad

Kannur

Kasaragod

TOTAL

White Ribbon Campaign

District No of total

Wards

White Ribbon

Campaign – No of ADS

conducted

White Ribbon

Campaign No of

Participants

White Ribbon

Campaign-

Financial

Achievement

Thiruvananthapuram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

166

Gender Gramasabha

Malappuram

Kozhikode

Palakkad

Wayanad

Kannur

Kasaragod

TOTAL

District

No of total

Wards/

Gramasabha

Gender Gramasabha

– No of ADS

conducted

Gender

Gramasabha No

of Participants

Gender

Gramasabha

Financial

Achievement

Thiruvananthapuram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Malappuram

Kozhikode

Palakkad

Wayanad

Kannur

Kasaragod

TOTAL

167

Theme Based Program

District

No of total

identified

place for

Theruvu

samvadam

Theruvu

samvadam – No of

Programmes

conducted

Theruvu

samvadam No of

Participants

Theruvu

Samvadam

Financial

Achievement

Thiruvananthapuram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Malappuram

Kozhikode

Palakkad

Wayanad

Kannur

Kasaragod

TOTAL

Community Couselling-1

District

No of

Revie

w

meeti

ng –

Cond

ucted

No of

Particip

ants

attende

d the

review

meeting

Review

meeting

-

financial

Achieve

ment

Capacit

y

building

training

–

Particip

ants

number

Capacity

building

training -

financial

Achievem

ents

Special

Intervent

ions No

of

Activities

Special

Intervent

ions No

of

participa

nts

Special

Intervent

ions -

financial

Thiruvananthap

uram

Kollam

168

District

No of

Revie

w

meeti

ng –

Cond

ucted

No of

Particip

ants

attende

d the

review

meeting

Review

meeting

-

financial

Achieve

ment

Capacit

y

building

training

–

Particip

ants

number

Capacity

building

training -

financial

Achievem

ents

Special

Intervent

ions No

of

Activities

Special

Intervent

ions No

of

participa

nts

Special

Intervent

ions -

financial

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Malappuram

Kozhikode

Palakkad

Wayanad

Kannur

Kasaragod

TOTAL

Community Counseling -2

District

No

of

Tot

al

GR

C

GRC

focused

No of

progra

ms

No of

participa

nts

GRC

focused

programm

e -

financial

Achieveme

nt

No of

counseling

case

arises/invol

ve

support

given -

No.of

person

counseli

ng given

suppo

rt

given

- No

of

follow

up

suppo

rt

given

- No

of

issues

settled

Thiruvananthapu

ram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

169

District

No

of

Tot

al

GR

C

GRC

focused

No of

progra

ms

No of

participa

nts

GRC

focused

programm

e -

financial

Achieveme

nt

No of

counseling

case

arises/invol

ve

support

given -

No.of

person

counseli

ng given

suppo

rt

given

- No

of

follow

up

suppo

rt

given

- No

of

issues

settled

Ernakulam

Thrissur

Malappuram

Kozhikode

Palakkad

Wayanad

Kannur

Kasaragod

TOTAL

Snehitha

District

No of Review

meeting/weekly

meeting

No of

Cases

registered

No of

counseling

case

registered

No of

counseling

given

No of

inmates

*Financial

achievement

of the

month

Thiruvananthapuram

Idukki

Ernakulam

Malappuram

Palakkad

Wayanad

Note- * please include all the expenses including staff salary, inmates expenses, rent, water, electricity,

magazines news paper etc

170

Gender Development Programme- Resource person detail

District Total

No. of

Core

Team

Member

s

Total

No. of

GRPs

(Distric

t Level)

Total

No.

of

GRP

s

(CDS

Level

)

Total

No. of

Suppor

t RPs

(Distric

t Level)

Total

No. of

Suppor

t RPs

(CDS

Level)

Total

No. of

Suppor

t RPs

(ADS

Level)

Total No.

of Master

Trainers

(sreesakt

hi portal)

Total No.

of

Communit

y

Counselor

s

Tota

l

Remark

s

Thiruvananthapura

m

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Malappuram

Kozhikode

Palakkad

Wayanad

Kannur

Kasaragod

TOTAL

171

Block level counseling centre

District

No.of

BLCC

centre

started

No of

activities/initiative

conducted as part of

BLCC

No.of

participants

involved

No of

convergence

Programme

Conducted

No of

Participants

Total

Financial

Expenditure

Thiruvananthapuram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Malappuram

Kozhikode

Palakkad

Wayanad

Kannur

Kasaragod

TOTAL

172





TTeeaamm SSoocciiaall DDeevveellooppmmeenntt

173

TABLE OF CONTENTS SOCIAL DEVELOPMENT – AN INTRODUCTION ............................................................................................... 175

Chapter 1 DESTITUTE FREE KERALA ............................................................................................................... 176

Vision:......................................................................................................................................................... 176

Activity Table .............................................................................................................................................. 176

DFK01 – DFK Project Preparation & Implementation ................................................................................ 177

DFK02 – Social Audit of Asraya .................................................................................................................. 179

DFK03 – Special Project for non beneficiary category of DFK who have job for less than 10 days a

month and earns less than Rs. 2500/- a month ......................................................................................... 181

Monitoring tables....................................................................................................................................... 183

Convergence with other Kudumbashree Teams ....................................................................................... 189

Chapter 2 BUDS INSTITUTIONS ............................................................................ Error! Bookmark not defined.

Activity Table .............................................................................................................................................. 190

BUDS01- One Model BUDS in Each District ............................................................................................... 191

BUDS02- General Orientation Training for Gram Panchayat Representatives, Member Secretary and

ICDS Supervisors ........................................................................................................................................ 191

BUDS03 - Making BUDS/BRC Teachers Pool District Wise ......................................................................... 192

BUDS04, BUDS05 & BUDS06 - Training for BUDS Teachers, Training for BRC Teachers, General

orientation Training for Ayahs/Care Takers ............................................................................................... 193

BUDS07 - Establishment of Abhayada (BUDS Home) One in Each District ................................................ 194

BUDS08 - Establishment of 200 BUDS institutions (Proposed BUDS) – 2017-18 ...................................... 194

BUDS09 - Continuing Rehabilitation Education Program (CRE) Points training for BUDS Teachers........ 195

BUDS10 - Family livelihood training ........................................................................................................... 195

BUDS11 - BUDS Fest & BUDs/BRC craft exhibition cum sale ..................................................................... 197

BUDS12 - Purchasing Vehicle for BUDS institutions .................................................................................. 198

BUDS13 - Establishment of 200 BUDS institutions (Proposed BUDS) – 2018-18 ...................................... 198

)

174

Financial target ...................................................................................................................................... 199

Monitoring tables....................................................................................................................................... 202

Policies / Major decisions .......................................................................................................................... 209

Chapter 3 BALASABHA ................................................................................................................................... 210

Activity Table .............................................................................................................................................. 210

B01 - Capacity building program ................................................................................................................ 211

B02 - Activities of Health and hygiene ....................................................................................................... 212

B03 - Skill development program .............................................................................................................. 212

B04 - Bala parliament ................................................................................................................................. 214

B05 - Creative campaigns ........................................................................................................................... 215

B06 - Bala krishi (Farming activity) ............................................................................................................. 216

B07 - Program related to Animal Rearing activity ..................................................................................... 217

B08 - Bala Library ....................................................................................................................................... 218

District wise fund Allocation ...................................................................................................................... 219

Monitoring Table ....................................................................................................................................... 219

Policy / Major Decision .............................................................................................................................. 230

175

SOCIAL DEVELOPMENT – AN INTRODUCTION

Social development an integral part of Kudumbashree focuses on giving a visibility to the

hitherto invisible sections of society. The main aim of Social Development is the identification

and rehabilitation of those who are marginalized in our society thereby ensuring that they enter

the mainstream of our society. For this purpose, Social Development has 2 main programs

which cater to the most vulnerable of our societies, viz. destitute and differently abled. In

addition to this Social Development team also envisions to empower and educate future

generations by facilitating the overall development of children.

Asraya, the erstwhile destitute identification and rehabilitation program, has donned new attire

in the form of Destitute Free Kerala (AgathirahithaKeralam). As of now the digitalized

beneficiary identification survey has completed and finalization of beneficiary list is going on.

BUDS Institutions cater to differently abled children and adults alike. Administrative sanction

for starting 200 new BUDS Institutions was received last year. Along with this 200 LSGIs were

identified for starting new institutions.

Balasabha which focuses on overall development of children will b given new face this year.

Like last year’s successful campaigns namely Nadariyaan and Ganithavismayam, many new

programs are envisioned in Balasabha this year. Overall fund for Social Development for 2018-

19 is Rs. 52.62 Crore. The split of the same is as below:

Fund Type Total amount for SD

in crore Rupees Programs

Fund allocation in

crore Rupees

State Plan Fund 52.62

Destitute Free Kerala 20

BUDS 29.62

Balasabha 3

176

CHAPTER 1

DESTITUTE FREE KERALA

Vision: To reduce the number of destitute families in Kerala by providing them required services and

employment opportunities

Activity Table Activity

Code Major Activity Activity sub head

Physical target

Financial target

Source

DFK01

DPR Preparation 1034 LSGIs 2.00 crore Challenge fund

Project Implementation

Provide Infrastructure Facilities

1.5 lakhs beneficiary families 16.00 crore

Challenge fund

Provide monthly Food Kits

Provide Health Care

Skill Training/ Employment Generation via Kudumbashree AH/ ME/ DDU-GKY teams

Counselling

Other Expenses For Project Implementation

Adopt a Family Program

DFK02 Social audit of Asraya

1034 LSGIs 2.00 crore Social Development head

DFK03 Special Project for non beneficiary category of DFK

For conducting paper survey

30 lakhs (additionally needed)

Social Development head

Total 20.00 crore

177

DFK01 – DFK Project Preparation & Implementation

Aim:

To ensure that at least 25% of the beneficiary families are lifted out of penury in the financial

year 2018-19.

Project in detail:

Destitute Free Kerala project will be done in two phases – Web based Detailed Project Report

(DPR) preparation and Project implementation. Project implementation involves ensuring AAY

cards for all beneficiaries, providing monthly food kits to needed beneficiaries, providing health

care to beneficiaries, identifying beneficiaries who need counselling and legal aid and help

them get both via community counsellors and Snehitha, providing skill training and

employment opportunities via DDUGKY, MGNREGS, ME & Marketing of Kudumbashree,

Agriculture & Animal Husbandry etc. The project also envisages the social inclusion of the

beneficiaries via inclusion in NHGs, Balasabha etc.

Timeline

178

District allocation

District Detailed Project Report Preparation

- Fund Allocation (Rs in lakhs) Program Implementation - Fund

Allocation (Rs in lakhs)

Trivandrum 15 140

Kollam 16 170

Pathanamthitta 12 99

Alappuzha 16 102

Kottayam 14 107

Idukki 10 65

Ernakulam 19 161

Thrissur 17 135

Palakkad 19 189

Malappuram 21 140

Kozhikode 15 92

Wayanad 7 87

Kannur 12 58

Kasargod 7 55

Total 200 1600

Persons responsible: Ms. Amrida G.S., Program Officer (SD) & Ms. Nisha Nair, State Assistant

Program Manager (SD)

Policy/ major decisions

GO/ Circular regarding exemption of land registration fees, stamp duty, documentation

charges etc for DFK beneficiaries

Training of CDS Accountants and Resource Persons regarding online project formation

Training of CDS Chairpersons, Member Secretaries and LSGI Presidents/ Chairmen

regarding DFK implementation

Formation of state level and district level Monitoring Committees

Preparation of web for monitoring the project implementation

179

DFK02 – Social Audit of Asraya

Aim:

To conduct social audit of Asraya and draw learning from the process to improve Destitute Free

Kerala

Project in detail:

In Social Audit of Asraya, Social Audit guideline will be prepared and teams will be formed in

every Panchayat. After piloting of the project, the state wide Audit will be kick started. The

Analysis of Social Audit will be done and the learning will be used for Destitute Free Kerala

monitoring.

Timeline

180

District allocation

District Fund Allocation (Rs in lakhs)

Trivandrum 15

Kollam 14

Pathanamthitta 11

Alappuzha 15

Kottayam 15

Idukki 10

Ernakulam 19

Thrissur 18

Palakkad 18

Malappuram 21

Kozhikode 15

Wayanad 5

Kannur 16

Kasargod 8

Total 200




Guideline preparation for Social Audit

Formation of Social Audit team

Social Audit of Asraya beneficiaries

Take action on analysis of Social Audit reports

181

DFK03 – Special Project for non beneficiary category of DFK who have job for less than 10

days a month and earns less than Rs. 2500/- a month

Aim:

To identify the families which live under penury despite having infrastructure facilities and to

bring them out of penury by pooling resources and funds from various organisations and

departments

Project in detail:

In Destitute Free Kerala, while doing the survey of potential beneficiaries, a list of families were

made who do not have the required criteria for becoming DFK beneficiaries yet do not have job

for more than 10 days a month. Since UN has defined destitute as a person or family with less

than $1.25 per day, it will be included as criteria for identifying the beneficiaries. State wide

survey of the already identified beneficiaries will be conducted. According to the needs of the

families, services will be provided to them by co-ordinating with other Government and Non –

Government Departments.

Timeline

182

District allocation

District Fund Allocation (Rs in lakhs)

Trivandrum 3

Kollam 3.4

Pathanamthitta 1

Alappuzha 2.4

Kottayam 2

Idukki 1

Ernakulam 3

Thrissur 3

Palakkad 4

Malappuram 3.2

Kozhikode 1

Wayanad 1

Kannur 1

Kasargod 1

Total 30




Planning, guideline preparation and implementation of Special Project for non

beneficiary category of DFK

Identification of beneficiaries via survey

183

Monitoring tables

DFK01

No of beneficiary families in DFK

District Total no of beneficiary

families

Total no of beneficiaries

Total no of ST

beneficiary families

Total no of ST beneficiaries

No of families

included in NHGs

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Ernakulam

Idukki

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

184

No of families who received benefits

District

No of families who

are given food kit

No of families who received land

No of families

who received

house

No of families who

received sanitary

toilet

No of families who received

drinking water facility

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Ernakulam

Idukki

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

No of beneficiaries who received the following benefits

District No of beneficiaries who are

given health care No of beneficiaries who

received counseling No of beneficiaries who

received pension

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Ernakulam

Idukki

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

185

No of beneficiaries who are given skill training/ employment opportunities

District

No of beneficiaries who are given

skill training

(DDUGKY)

No of beneficiari

es who are placed in waged

employment

No of beneficiarie

s who started

group ME units

No of beneficiaries who are

given microenter

prise training

No of beneficiarie

s who started ME

units

No of beneficiarie

s who started animal

husbandry practices


enrolled as MGNREGS

workers

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Ernakulam

Idukki

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

186

Details of beneficiaries who enrolled in MGNREGS

District

No of beneficiaries who

opened bank accounts

Average no of workdays received

by beneficiaries

Total amount received by

beneficiaries as wages

Average amount received by

beneficiaries as wages

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Ernakulam

Idukki

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

DFK02 Social Audit data

District No of LSGIs where Social

Audit is completed No of beneficiary families

who are audited No of Social Audit

teams formed

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Ernakulam

Idukki

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

187

DFK03 Beneficiary details

District No of beneficiaries

identified

Services assessed Source of fund

Food Health Job/skill CF Plan Others

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Ernakulam

Idukki

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

188

No of beneficiaries who are given skill training/ employment opportunities

District

No of beneficiaries who are given skill training

(DDUGKY)

No of beneficiari

es who are placed in waged

employment

No of beneficiarie

s who started

group ME units


given microenter

prise training

No of beneficiarie

s who started ME

units

No of beneficiarie

s who started animal

husbandry practices


enrolled as MGNREGS

workers

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Ernakulam

Idukki

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

189

Convergence with other Kudumbashree Teams

Sl No

Goals Achievements Policies/ Enabling Environment

1

Provide employment opportunities to 5000 destitute beneficiaries

i. Complete training to 2000 destitute beneficiaries via DDUGKY by December 2018

Convergence with DDUGKY

ii. Complete training for employment opportunity to 1000 destitute beneficiaries via microenterprises by December 2018

Convergence with ME Team Kudumbashree

iii. Complete training and provide resources for employment opportunity to 1000 destitute beneficiaries via Animal Husbandry by December 2018

Convergence with AH Team Kudumbashree

iv. Handholding of MEs of destitute beneficiaries

Tie up with Marketing Team Kudumbashree

v. Inclusion of at least 1000 beneficiaries in MGNREGS

Tie up with MGNREGS

2 Social inclusion of all destitute beneficiaries

i. Ensure inclusion of destitute beneficiaries in NHGs by December 2018

Convergence with Organization Team Kudumbashree

ii. Handholding of destitute beneficiaries by Balasabha children

iii. Inclusion of children from destitute families in Balasabha

iv. Counseling of destitute women Tie up with Gender Team Kudumbashree

4

Ensure that mentally disabled destitute are enrolled in BUDS Institutions

i. Enrolling mentally disabled destitute beneficiaries in 151 BUDS Institutions

ii. Counseling of parents/ guardians of mentally disabled destitute

190

Chapter 2

BUDS INSTITUTIONS

Activity Table

Activity Code. Key Activities Physical Target Financial

Target Rs.

BUDS01 One Model BUDS in each district 14 Model BUDS Institutions

BUDS02 General orientation Training for Gram Panchayat representatives, Member secretary and ICDS supervisors

Present 181 institutions (181*3=543) & Proposed 200 Institutions (200*3=600) 14*25000

350000

BUDS03 Making BUDS/BRC teachers pool District wise

14 Districts

BUDS04 Training for BUDS Teachers 203 Teachers

650000 BUDS05 Training for BRC Teachers 109 Teachers

BUDS06 General orientation Training for Ayahs/Care takers

268 Ayahs

BUDS07 Establishment of Abhayada (BUDS Home) one in each district

14 30000000

BUDS08 Establishment of 200 BUDS institutions (Proposed buds ) 2017-18

As per the GO.25(MS)/2018LSGD

BUDS09 CRE Score training for Teachers BUDS Teachers BRC Teachers

BUDS10 Family livelihood training/Stress management training

2434 BRC Families 2577 BUDS Families

BUDS11 BUDS fest& BUDs/BRC craft exhibition cum sale

14 District and 1 State level fest

3925000

BUDS12 Purchasing Vehicle for buds institutions 11365000

BUDS13 Establishment of 200 BUDS institutions (Proposed buds ) 2018-19

250000000

191

BUDS01- One Model BUDS in Each District Aim: To make the model schools for intellectually challenged children. Thereby make Kerala

as a model for rehabilitation and education of intellectually disabled persons.

Activities Timeline Person responsible

Gathering information from the

similar institutions. 30/4/2018

Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD)

Identifying the appropriate

institution to be developed as

District Models.

30/5/2018 DPM (SD) Jomon K.J, SAPM (SD)

Policy briefing to the selected

LSGIs representatives 30/6/2018

DPM (SD)

Initiating infrastructural

modification 31/7/2018 District Mission & LSGIs

Realisation of Model BUDS 1/8/2018 to 31/12/2018

Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD) DPM (SD)

BUDS02- General Orientation Training for Gram Panchayat Representatives, Member Secretary and ICDS Supervisors


Preparation of General training module and Presentations

30/4/2018 Smt. Amrida. G.S, Program Officer (SD) Jomon K.J, SAPM (SD)

Training Schedule preparation 10/05/2018 Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD), DPM (SD)

Separate training for existing and new institutions. (Except Kottayam, Idukki, Pathanamthitta & Wayanad

Training 1/6/2018 to 31/7/2018

Smt. Amrida. G.S, Program Officer (SD), Jomon K.J,

SAPM (SD)

Note: All arrangements for training will be met from district heads. Participation of state representatives should

be a must

192

BUDS03 - Making BUDS/BRC Teachers Pool District Wise


Guideline for the selection 20/4/2018 Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD)

Preparation of Application Format & syllabi for examinations

20/4/2018 Smt. Amrida. G.S, Program Officer (SD)Jomon K.J, SAPM (SD)

Setting of question papers 20/5/2018 Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD)

Publishing Notification district wise (All leading news papers and Kudumbashree website)

2/5/2018 District Mission Team

Receipt of applications 2/5/2018 – 20/5/2018

District Mission Team

Application processing and sending of Hall tickets

22/5/2018 -31/5/2018

District Mission Team

Examination 9/6/2018 District Mission Team

Publication of result and Teachers pool 25/6/2018 District Mission Team

193

Training: 15/06/2018 – 15/07/2018

BUDS04, BUDS05 &BUDS06 - Training for BUDS Teachers, Training for

BRC Teachers, General orientation Training for Ayahs/Care Takers

Aim: To provide standardized training to BUDS & BRC staff

Activities

1.Module preparation for the trainings.

2.Trainining Team Preparation

3.Training Schedule Preparation

Person Responsible

1.Smt. Amrida. G, Programme Officer (SD)

Jomon K.J, SAPM (SD)

2.Smt. Amrida. G.S, Programme Officer (SD)

Jomon K.J, SAPM (SD)

2.Smt. Amrida. G.S, Programme

Officer (SD), Jomon K.J, SAPM (SD)

Timeline

15/05/2018 30/5/2018 10/06/18

194

BUDS07 - Establishment of Abhayada (BUDS Home) One in

Each District Aim:Rehabilitation of intellectually disabled destitute

Activities Timeline Person Responsible

Identification of location for Abhayada


Survey & Identification of Beneficiaries


Government order for Abhayada

31/8/2018

Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD)

Opening of Abhayada & Beneficiary intake


District Level management committee & Monitoring committee


BUDS08 - Establishment of 200 BUDS institutions (Proposed

BUDS) – 2017-18 Aim:Rehabilitation and education of all intellectually disabled children in Kerala and establishing the

BUDS institution in all LSGIs of Kerala.


DPR Submission for BUDS 30/6/2018 DMC & ADMC(SD), DPM (SD)

Establishment of the 200 new BUDS Institution

3/12/2018 (International day of person with Disabilities)

Smt. Amrida. G.S, Program Officer (SD) Jomon K.J, SAPM (SD) DMC, ADMC (SD) & DPM(SD)

Formation of the management committee

31/12/2018 DMC & ADMC(SD), DPM (SD)

195

BUDS09 - Continuing Rehabilitation Education Program

(CRE) Points training for BUDS Teachers Aim:Upgrade the knowledge and skills of in-service and practicing rehabilitation professionals

/ personnel, registered with the RCI. The CRE score training is given to the professionals to

update their knowledge and skills in the field of disability, rehabilitation and special

education


Preparation of Eligible

teachers list ( District) 30/6/2018 DPM (SD)

Consolidation of the list of

eligible teachers 15/7/2018 Jomon K.J, SAPM (SD)

Identifying the training

agency for CRE training 30/7/2018


SAPM (SD)

Module preparation 30/8/2018 Training agency, Smt. Amrida. G.S, Program Officer

(SD), Jomon K.J, SAPM (SD)

CRE Training 1/11/ 2018

-31/12/018


SAPM (SD)

BUDS10 - Family livelihood training

The family livelihood training will be given to the parents of the children in BUDS institutions.

The access to the livelihood is the aim of the training. They were given intensive training on life

skills through foundation training, an entrepreneurship development program me (EDP), and

vocational training

Agriculture (AG 06- Agri therapy)

Aim: To start Agri-therapy program in 155 BUDS schools

Project description: Agri-therapy program envisages mental and physical development of the

individuals in BUDS and BRC through vegetable cultivation. In this project a minimum of 2 cents

of land would be used for cultivation by the students. These lands can be either the school

196

premises itself or adjoining lands used by the JLG groups. A training session (to cover the supply

of inputs) to school would be done at the rate of 5000/-school. A master would be assigned the

duty of managing the plot; he would visit the plot each week and guide the students.

Person responsible: PO (SD), SAPM (SD) in convergence with Agriculture, Animal Husbandry &

Micro Enterprise divisions of Kudumbashree.

Sl No Activity Timeline Cost involved Cost details

1 Each of the BUDS/ BRC to supported through Master farmers

Aug- Sept 7.75

One training session/ school for supply inputs . Rs.5000/ school

2 Master farmer visit to the school for managing the activity

Sept - March 4.34 Monthly 4 visits, Each visit Rs.100

BUDS/BRC Agri-therapy program

Sl. No District Physical Target Financial allotment


155 BUDS institutions 12.09 Lakh

2 Kollam

3 Pathanamthitta

4 Alappuzha

5 Kottayam

6 Idukki

7 Ernakulam

8 Thrissur

9 Palakkad

10 Malappuram

11 Kozhikode

12 Wayanad

13 Kannur

14 Kasaragod

197

Micro Enterprise ME 01.Vulnerable Micro Enterprises (Prathyasha)

‘Prathyasha’ the project focus on the formation of micro enterprises among vulnerable group.

Person who belongs to the category of Elderly, PWD, and Trans-gender, Mothers of

intellectually disabled children, widows, and victims can form Vulnerable M.E. It is proposed to

start 180 M.E units in which 100 are individual enterprises and 80 are group enterprises.

Each group enterprise will get Rs.50000 and Rs. 10000 for individual enterprise as start up fund

as per the guideline of start up fund. And remaining 20lakh is proposed for conducting skill

training in districts.

Sub components of Prathyasha

a) Talir -Microenterprises which are formed by the parent of BUDS school children. This kind

of M.E units is named as ‘TALIR’. Main focus of the project is providing livelihood for the

parents of BUDS school children.

Sl. No Activity Timeline

1 Campaign at NHG level April -June

2 G.O.T July-August

3 Skill training September- October - November

4 Linkage with M.E.C November

5 M.E Formation December-January-February-March

BUDS11 - BUDS Fest & BUDs/BRC craft exhibition cum sale

Aim:To develop the artistic skills of BUDS institutions students


Preparation of Guideline & Circular for District BUDS Fest

30/7/2018 Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD)

District BUDS Fest and BUDs/BRC craft exhibition cum sale

1/8/2018 – 30/10/2018

DMC & ADMC(SD), DPM (SD)

198

BUDS Fest report and expenditure statements


Preparation of Guideline & Circular for State Level BUDS Fest

15/11/2018 Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD)

State Level BUDS Fest 12/01/2019 13/01/2019

Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, Nisha Nair, Jijin.G - SAPMs (SD)

BUDS12 - Purchasing Vehicle for BUDS institutions

BUDS13 - Establishment of 200 BUDS institutions (Proposed

BUDS) – 2018-18 Aim:Rehabilitation and education of all intellectually disabled children in Kerala and establishing the

BUDS institution in all LSGIs of Kerala.


Make the list of the registered BUDS School

April 2018 District Mission Team,Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD)

Get the Order from the government to purchase vehicles

Smt. Amrida. G.S, Program Officer (SD) Jomon K.J, SAPM (SD)

Vehicle purchase Smt. Amrida. G.S, Program Officer (SD) Jomon K.J, SAPM (SD)

BRC Vehicle purchase Government Order (follow up)

July 2018 Smt. Amrida. G.S, Program Officer (SD) Jomon K.J, SAPM (SD)

Purchase the vehicle and distribute to the respective BUDS institution.

September 2018

Smt. Amrida. G.S, Program Officer (SD) Jomon K.J, SAPM (SD)

199


Identification of LSGIs for establishing new BUDS Institutions


DPR Submission for BUDS 31/10/2018 DMC, ADMC (SD) & DPM(SD)

Establishment of the 200 new BUDS Institution

31/01/2019 Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD), DMC & ADMC(SD), DPM (SD)

FINANCIAL TARGET

District

Creation of 200 BUDS/BRC for

mentally challenged

person across the state of

Kerala (2018-19)

Vehicles for BUDS Schools

Creation of 14 BUDS Homes in

14 Districts

Teachers/ Ayahs/

Parent/LSGI

Representatives

Training

BUDS Fest & Craft

Exhibition Total

Thiruvananthapuram

23750000 0 2142859

200000 26092859 26.09

Kollam 25000000 0 2142857

150000 27292857 27.29

Pathanamthitta

12500000 0 2142857

75000 14717857 14.71

Alappuzha 16250000 0 2142857

175000 18567857 18.56

Kottayam 15000000 0 2142857

25000 17167857 17.16

Idukki 3750000 0 2142857

50000 5942857 5.94

Ernakulam 28750000 0 2142857

200000 31092857 31.09

Thrissur 17500000 0 2142857

125000 19767857 19.76

Palakkad 25000000 0 2142857

125000 27267857 27.26

Malappuram

18750000 0 2142857

125000 21017857 21.01

200

Kozhikode 20000000 0 2142857

200000 22342857 22.34

Wayanad 11250000 0 2142857

75000 13467857 13.46

Kannur 11250000 0 2142857

175000 13567857 13.56

Kasaragod 21250000 0 2142857

125000 23517857 23.51

State 0 11365000 0 1000000 2100000 14465000 14.46

250000000 11365000 30000000 1000000 3925000 296290000 296.2

Creation of 200 BUDS/BRC for mentally challenged person

District Split up Total

Thiruvananthapuram 19*1250000 23750000

Kollam 20*1250000 25000000

Pathanamthitta 10*1250000 12500000

Alappuzha 13*1250000 16250000

Kottayam 12*1250000 15000000

Idukki 3*1250000 3750000

Ernakulam 23*1250000 28750000

Thrissur 14*1250000 17500000

Palakkad 20*1250000 25000000

Malappuram 15*1250000 18750000

Kozhikode 16*1250000 20000000

Wayanad 9*1250000 11250000

Kannur 9*1250000 11250000

Kasaragod 17*1250000 21250000

Total 200*1250000 250000000

201

Creation of Abhayada (BUDS Home) for mentally challenged person

District Split up

Thiruvananthapuram 2142859

Kollam 2142857

Pathanamthitta 2142857

Alappuzha 2142857

Kottayam 2142857

Idukki 2142857

Ernakulam 2142857

Thrissur 2142857

Palakkad 2142857

Malappuram 2142857

Kozhikode 2142857

Wayanad 2142857

Kannur 2142857

Kasaragod 2142857

Total 30000000

BUDS Fest & BUDS/BRC Craft Exhibition cum sale

District Split up

Thiruvananthapuram 200000

Kollam 150000


Alappuzha 175000

Kottayam 25000

Idukki 50000

Ernakulam 200000

Thrissur 125000

Palakkad 125000

Malappuram 125000

Kozhikode 200000

Wayanad 75000

Kannur 175000

Kasaragod 125000

State 2100000

Total 3925000

202

BUDS/BRC Trainings 2018-19

State Mission 1000000

Monitoring tables Model BUDS

Districts

Name of LSGIs selected for Model BUDS

Institution

Facilities associated with the Model BUDS

Class rooms

Physiotherapy room

Physiotherapy Equipm

ent

Ramp Disabled friendly Toilets

Availability of

Activity room

Thiruvananthapuram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

203

BUDS/BRC Teachers Training status

Districts

No. of Training for BUDS Teachers

No. of BUDS

Teachers attended

No. of Training for

BRC Teachers

No. of BRC Teachers attended

Total

Thiruvananthapuram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

204

Status of care takers training

Districts No. of care takers in

the districts No of training

conducted No. of

Participants

Thiruvananthapuram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

205

Status of LSGIs training

Districts

No. of BUDS/BRCs

in the District

No. oftrainin

g

No. Panchayat presidents attended

No. Panchayat standing

committee chairmen attended

No. Panchayat member

secretaries attended

No. ICDS Supervisors attended

Total

Thiruvananthapuram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

206

Status of Abhayada

Districts

Name of the Place

where Abhayad

a Located

Name of the LSGIs

No. perso

ns enroll

ed

Monitoring committee meeting conducted

Management committee meeting conducted

Total

June Sept Dec Mar June Sept Dec Mar

Thiruvananthapuram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

207

New BUDS institution (200) – 2017-18

Districts No. of LSGIs

identified

No. of BUDS

started

No. of BRC

started

No. of managem

ent committee created

No. of male students enrolled

No. of female

students enrolled

Thiruvananthapuram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

208

New BUDS institution (200) – 2018-19

Districts No. of LSGIs

identified

No. of BUDS

started

No. of BRC

started

No. of managem

ent committee created

No. of male students enrolled

No. of female

students enrolled

Thiruvananthapuram

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

209

Policies / Major decisions

Policies / Major decisions

GO for Abhayada Guideline

GO for BRC Vehicle purchase

Directions for setting up BUDS/BRC

Teachers pool

BUDS fest & Craft exhibition Guideline

Modules for BUDS trainings

Policy for Model BUDS schools

210

BALASABHA The Balasabhas are structured neighbourhood network of children. Each Sabha consist of 15 –

30 children in the age group of 6 – 18 years. Enabling children for experimental and systematic

learning, providing opportunities for understanding democratic process, enabling participation

in conserving environment, helping childrenunfold the intricacies of collectivization are the

basic focal points of Balasabha.

Activity Table Sl

No Code Name of programs

Physical target

Financial target

1

B01 B01/01 B01/02 B01/03 B01/04 B01/05

Capacity building program Formation of RPs (District, Block, CDS, ADS) Bala RPs and Balasabha Training programs of RPs, Bala RPs and ADS Field level deployment of RPs, Bala RPs and ADS Follow up trainings Making Balasabha Guideline

14 Districts and State

200000 * 15 = 3000000

2 B02 B02/01

Health and hygiene program Jagrtholsavam (Hosted by Haritha Kerala mission)

1065 CDS 200000(H.Q) Convergence with Haritha Kerala mission

3 B03 B03/01 B03/02

Skill development program Life skill development Career guidance

1065 CDS 700000(H.Q) Sponsorship

4

B04 B04/01 B04/02 B04/03

Bala parliament CDS level District level State level

14 Districts and State

200000*14 +500000 (H.Q) = 3300000

5 B05 B05/01 B05/02

Creative campaigns Sports camp Arts group

1065 CDS 1065*20000 + 500000(H.Q) = 21800000

6 B06 B06/01

Bala krishi (Farming activity) Ente Maram

1065 CDS

300000(H.Q) Convergence with Agriculture department

7 B07 Program related to Animal Rearing activity

1065 CDS

200000(H.Q) Convergence withAnimal Husbandry

211

8 B08 Bala Library 14 Districts 500000(H.Q) Convergence withLibrary council

Total 300000000

B01 - Capacity building program Aim:To strengthening Balasabhas

This program focuses on strengthening inactive Balasabha, regularmonitoring of existing

Balasabhas and supporting those which need special attention by the formation of RPs,

Balasabha and Bala RPs and training and capacitating them.

Key Activities Time Line Responsibility

B01/01 Formation of RPs, Balasabha and Bala RPs.

15th April 2018

Mrs. Amrida.G.S (Program Officer)

Mr. Jijin.G (State

Assistant Program Manager)

B01/02 Training and capacitating RPs, Bala RPs and ADS.

25th April 2018

B01/03 Field level deployment of RPs, Bala RPs and ADS.

30th April 2018

B01/04 Follow up trainings

30th March 2019

B01/05 Making Balasabha Guideline

30th October 2018

District Fund Allocation (Rs)

Trivandrum 200000

Kollam 200000

Alappuzha 200000


Kottayam 200000

Idukki 200000

Ernakulam 200000

Thrissur 200000

Palakkad 200000

Malappuram 200000

Kozhikode 200000

212

B02 - Activities of Health and hygiene Aim: To create awareness on health and hygiene to Balasabha members

The program will be planned in each ward for creating awareness on Health and Hygiene

among children’s thereby making a healthy generation.

Key Activities Time line Responsibility

B02/01 Jagrtholsavam (Hosted by Haritha Kerala mission)- Module Preparation and state level training

3rd April 2018 Mrs. Amrida.G.S (Program Officer)

Mr. Jijin.G (State


District and LSGI level training 13th April 2018

Campaign at ward level and identification of “Green Auditors”

30th April 2018

Fund Allocation (Rs)

H.Q 200000

Total 200000

B03 - Skill development program Aim: To organize life skill development and career guidance programs for Balasabha members

Skill development for Balasabha members will be conducted focusing on leadership skills.

Training courses, and workshops and tools for developing life skills will be implemented for

Balasabha members. Special training will be conducted in each CDS to provide them with

exposure on career opportunities. These programs will be organized to identify talent and

Wayanad 200000

Kannur 200000

Kasargod 200000

H.Q 200000

Total 3000000

213

interest of children. Handholding support will be given through resource persons for self

development on identified areas of interest.


B03/01 Skill Development as District initiative

30th October 2018 Mrs. Amrida.G.S (Program Officer) Mr. Jijin.G (State Assistant Program Manager)

B03/02 Carrier guidance as District initiative

30th December 2018

District Fund Allocation (Rs) Fund Required (Rs.4200000)

Trivandrum

Sponsorships(District Block LSGD) & Convergence with line department

Kollam

Alappuzha

Pathanamthitta

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

H.Q 700000

Total 700000

214

B04 - Bala parliament Aim: To equip the children with leadership skills and to familiarize with both democracy and

democratic processes.

This program will help children get familiarized with democratic process. Activities of Balasabha

in this regard, like conduct of Bala parliament will be continued.


B04/01 CDS level – Bala Panchayat(Parliament model)

30th April 2018


Mr. Jijin, Mr. Jomon K. J, Ms. Nisha Nair. V (State Assistant Program Managers)

B04/02 District level- Bala parliament (Parliament model)

15th May 2018

B04/03 State level- Bala parliament (Open forum)

28th May 2018


Trivandrum 200000

Kollam 200000

Alappuzha 200000


Kottayam 200000

Idukki 200000

Ernakulam 200000

Thrissur 200000

Palakkad 200000

Malappuram 200000

Kozhikode 200000

Wayanad 200000

Kannur 200000

215

Kasargod 200000

H.Q 500000

Total 3300000

B05 - Creative campaigns Aim: To capacitate the children by organizing specific programs on the basis of talent and

own interest of the children

Creative campaign will be organized to identify talent and interest of children. Handholding

support will be given through resource persons improving identified areas of interest.


B05/01 Sports camp Prepare planning Identifying beneficiary Implementing

10th April 2018 15th April 2018 28th April 2018


Mr. Jijin.G (State Assistant

Program Manager)

B05/02 Arts group Prepare planning Identifying beneficiary Implementing

28th November2018 5th December 2018

15th December 2018


Trivandrum 1660000

Kollam 1480000

Alappuzha 1600000


Kottayam 1560000

Idukki 1080000

Ernakulam 2020000

Thrissur 2000000

Palakkad 1920000

Malappuram 2200000

Kozhikode 1640000

Wayanad 520000

Kannur 1620000

Kasargod 840000

H.Q 500000

Total 21800000

216

B06 - Bala krishi (Farming activity) Aim: To encourage farming activity among Balasabha members

This project is to popularize farming among Balasabha members all over Kerala by helping

younger generation know the value of farming.


Assessing the possibility of convergence 30th April 2018


Mr. Jijin.G (State


Identifying beneficiary at ADS level 30th May 2018

Give Training and Implement farming activity

15th June 2018

Harvesting 15th October 2018

B06/01Ente Maram Collection of seeds (Mango, jackfruit, Cashew, bell fruit etc)

5th

May 2018

Nursery for tree saplings Planting and nurturing saplings

5th

June 2018

District Fund Allocation (Rs in Lakhs)

Trivandrum

Convergence with Agriculture department

Kollam

Alappuzha

Pathanamthitta

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

H.Q 300000

Total 300000

217

B07 - Program related to Animal Rearing activity Aim: To encourage animal rearing activity among Balasabha members

This project envisions encouraging animal rearing activity among Balasabha members.


Discussion with Animal Husbandry department

30th May 2018 Mrs. Amrida.G.S

(Program Officer)

Mr. Jijin.G (State Assistant Program

Manager)

Proposal submission 30th June 2018

Select beneficiary and give training to them

30th July 2018

Implementation 30th August 2018

Monitoring and Vaccination 15th October 2018


Trivandrum

Convergence with Animal Husbandry department

Kollam

Alappuzha

Pathanamthitta

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

H.Q 200000

Total 200000

218

B08 - Bala Library Aim: Establishing 42 Libraries

As part of Balasabha activity formation of 3 bala libraries in each district would encourage the

reading habit among Balasabha members.


Discussion and Convergence withKerala State Library council

30th June2018 Mrs. Amrida.G.S (Program Officer) Mr. Jijin.G (State


Make guidelines 30th July 2018

Identifying locality 30th September 2018

Formation of bala library 30th January 2019


Trivandrum

Convergence withKerala State Library council

Kollam

Alappuzha

Pathanamthitta

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

H.Q 500000

Total 500000

219

District wise fund Allocation


Trivandrum 2110000

Kollam 1930000

Alappuzha 2050000


Kottayam 2010000

Idukki 1530000

Ernakulam 2470000

Thrissur 2450000

Palakkad 2370000

Malappuram 2650000

Kozhikode 2090000

Wayanad 970000

Kannur 2070000

Kasargod 1290000

H.Q 2400000

Total 300000000

Persons Responsible: Program Officer (SD), State Assistant Program Managers (SD).

Monitoring Table Basic details of Balasabha

District

No of CDS

No of ADS

No of special Balasabha

No of special Balasabha members

Total No of Balasabha

Total No of Balasabha members

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

220

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

Basic details of Special Balasabha

District

No

of

CDS

No

of

ADS

No of

Special

Balasabhas

No of

ST

Balasab

ha

membe

rs

No of

Coastal

Balasabh

a

members

No of

Differently

abled

Balasabha

members

No of

Balasabha

members who

are inmates in

Orphanage

Total No of

Special

Balasabha

members

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

221

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

Details of Bala RPs

District

No of Existing Bala RPs

Total no of Bala

RPs

No of training conducted Financial

Achievement CDS Block District CDS Block District

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

222

Wayanad

Kannur

Kasargod

Total

Details of RPs

District

No of Existing RPs

Total no of RPs

No of training conducted Financ

ial Achievement

CDS Block District State CDS Block District State

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

223

Health and hygiene program

District No of ADS

No of Health program conducted

No of participants

Financial Achievement

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

224

Skill development program

District Types of program No of Skill development

program conducted No of

participants

Financial

Achievement

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

225

Bala parliament

District

No of Bala

Panchayath

No of participa

nts in Panchaya

th

No of Bala

Nagarasabha

No of participants in

Bala Nagaras

abha

No of Bala

Parliament –

District level


Bala Parliam

ent – District

level

No of Bala

Parliament – State level


Bala Parliam

ent – State level

Financial Achieve

ment

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

226

Creative campaigns

District No of creative

Campaigns conducted No of participants Financial Achievement

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

Note : Based on the types of campaign this table will be extended

227

Bala krishi (Farming activity)

District No of ADS No of unit

started No of participants

Financial Achievement

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

228

Ente Maram

District No of ADS No of unit

started No of participants

Financial

Achievement

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

229

Program related to Animal Rearing activity

District No of CDS No of unit

started No of

beneficiary Financial

Achievement

Trivandrum

Kollam

Pathanamthitta

Alappuzha

Kottayam

Idukki

Ernakulam

Thrissur

Palakkad

Malappuram

Kozhikode

Wayanad

Kannur

Kasargod

Total

230

Bala Library

District Target per

district No of Bala Library

started No of Books in each Library Financial

Achievement I II III

Trivandrum 3

Kollam 3

Pathanamthitta

3

Alappuzha 3

Kottayam 3

Idukki 3

Ernakulam 3

Thrissur 3

Palakkad 3

Malappuram 3

Kozhikode 3

Wayanad 3

Kannur 3

Kasargod 3

Total 42

Policy / Major Decision Making Balasabha Guideline

Training for RPs , Bala RPs, CDS and ADS

Systematic method in Balasabha registration and monitoring

Ensure the participation of ST children ( Applicable for ST available CDS)

231





TTeeaamm AAnniimmaall HHuussbbaannddrryy

232

PROJECT SUMMARY

REPORT DATE PROJECT NAME PREPARED BY 27 March 2018 Annual Action Plan 2018 - 19 Dr. Nikesh Kiran K.R. Program Officer –

AH

PROJECT OVERVIEW

PROGRAM

TITLE OF THE SCHEME

PHYSICAL AIM FUNDING STRATEGY

TOTAL FUND

(LAKHS)

PAGE NUMBER

PROGRESS

AH 01 JANANI

Parent Stock Farming

3 Broiler Parent Farms each with 14000 birds capacity.

CFC Investment of 350 Lakhs each 1050.00 3

AH 02 UNARVU

Hatchery Units

7 Hatcheries each with 45000 eggs/21 D capacity.

Innovation Fund of 2 Lakhs each 14.00 4

AH 03 PRAJANA

Broiler Farms

500 Broiler Farms each with 1000 Birds capacity.

CIG subsidy of 0.5 Lakh each 250.00 5

AH 04 JANOVA

Poultry Abattoirs

3 Conveyorised Abattoirs each with 4000 bird capacity

CFC Investment of 100 Lakhs each 300.00 6

AH 05 DHRUVA

Blast Freezer Units

3 Blast Freezer Units each with 6MT/Day capacity

Innovation Fund of 10 Lakhs each 30.00 7

AH 06 SHEETHAL

Cold Stores

14 Cold Stores each with 100 MT capacity

Innovation Fund of 3.5 Lakhs each 49.00 8

AH 07 NAGARIKA

Sales Units

28 Sales Units each with 1.5 MT capacity

Innovation Fund of 3.5 Lakhs each 70.00 9

AH 08 NIRMAL

Waste Rendering

3 Dry Rendering Plants each with 4MT/Day

CFC Investment of 50 Lakhs each and 150.00 10

A N I M A L H U S B A N D R Y

State Poverty Eradication Mission Kudumbashree Medical College Post TVM

233

Units capacity convergence of KEPCo

AH 09 KERALA CHICKEN

Producer Company

1 producer Company at State Mission for Co-ordination

CFC Investment of 7 Lakhs. 7.00 11

SUB-TOTAL 1920.00

AH 10 SURAKSHA

ABC Programme

Equipping A Total of 150 new ABC ME Units

Startup fund 0.5L each. Funding from ME

100.00 12

AH 11 KSEERA SAGARAM

Dairy Support Scheme

Subsidy funding to 20 units

Subsidy 2.50 Lakhs each. 50.00 13

AH 12 AADUGRAMAM

Goat rearing support

Subsidy funding to 100 units

Subsidy 0.5 lakhs each

50.00 14

TOTAL FUNDS 2120.00

BUDGET OVERVIEW – FUND SOURCES

SL. NO.

FUND SOURCE AMOUNT IN CRORES

NOTES

1 State Plan 5.0

2 NRLM 5.5

3 MKSP 8.7

SUB – TOTAL 19.20

4 Spill-over Fund of ABC Project From PRI’s

5 Fund Allocated for Kudumbashree - KEPCo Joint Venture

6 Other Fund Sources

GRANT TOTAL

POLICY DECISIONS 1. Appointing 14 new DPMs. One for each district. 2. Inviting EOI for Poultry Insurance 3. Revising guidelines for CIF, CIG subsidy 4. Revising Guidelines for empanelling manufacturers and suppliers.

234

ROLL OUT DETAILS

AH 01 – JANANI – PARENT STOCK FARMING

3 BROILER PARENT FARMS EACH WITH 14000 BIRDS CAPACITY

CFC INVESTMENT OF 350 LAKHS EACH

TOTAL 1050.00 LAKHS

SL. NO.

DISTRICT PHYSICAL TARGET

FUND


2 Kollam 1 350.00


4 Alappuzha 0 0.00

5 Idukki 0 0.00

6 Kottayam 0 0.00

7 Ernakulam 0 0.00

8 Thrissur 1 350.00

9 Palakkad 0 0.00


11 Kozhikode 0 0.00

12 Wayanad 0 0.00

13 Kannur 0 0.00

14 Kasaragod 0 0.00

TOTAL 3 1050.00

TIME LINE DETAILS

1. Baseline data Collection : April 2018

2. Organizing DPMs and BCs : May 2018

3. Beneficiary Identification : May 2018

4. Training to Selected Beneficiaries : May 2018

5. Funding : June 2018

6. Infrastructure development : June 2018 (all 14 units)

7. Introducing Parent Chicks : July 2018

235

8. Starting Supply of Hatching eggs : December 2018

9. Monitoring : Continuous

State Level Management : PO - AH

District Level Management : DPM – AH

Unit-wise management : BC

Tech Support : AHD staff (convergence)

Data management : SAPM – State mission

ROLL OUT DETAILS

AH 02 – UNARVU – HATCHERY UNITS

7 HATCHERIES EACH WITH 45000 EGGS PER 21 DAY CAPACITY

INNOVATION FUND OF 2 LAKHS EACH

TOTAL 14.00 LAKHS

SL. NO.


FUND


2 Kollam 1 2.00


4 Alappuzha 1 2.00

5 Idukki 0 0.00

6 Kottayam 1 2.00

7 Ernakulam 0 0.00

8 Thrissur 1 2.00

9 Palakkad 0 0.00


236

11 Kozhikode 0 0.00

12 Wayanad 0 0.00

13 Kannur 0 0.00

14 Kasaragod 1 2.00

TOTAL 7 14.00

TIME LINE DETAILS




4. Training to Selected Beneficiaries : July 2018

5. Funding : August 2018

6. Infrastructure development : September 2018 (all 14 units)

7. Trial Run : November 2018

8. Starting incubation of eggs : December 2018

9. Commencing Supply of chicks : January 2019







237

ROLL OUT DETAILS

AH 03 – PRAJANA – BROILER FARMS

500 BROILER FARMS EACH WITH 1000 BIRDS CAPACITY

CIG SUBSIDY OF 0.5 LAKH EACH

TOTAL 250.00 LAKHS

SL. NO.


FUND


2 Kollam 50 25.00


4 Alappuzha 50 25.00

5 Idukki 30 15.00

6 Kottayam 30 15.00


8 Thrissur 50 25.00

9 Palakkad 50 25.00


11 Kozhikode 30 15.00

12 Wayanad 25 12.50

13 Kannur 25 12.50

14 Kasaragod 25 15.00

TOTAL 500 250.00

TIME LINE DETAILS




4. Training to Selected Beneficiaries : September 2018

5. Funding : October 2018

6. Infrastructure development : December 2018

238

7. Introducing Chicks : January 2019

8. Starting Lifting of Broiler : February 2019







ROLL OUT DETAILS

AH 04 – JANOVA – POULTRY ABATTOIRS

3 CONVEYORISED ABATTOIRS EACH WITH 4000 BIRDS/DAY CAPACITY (500BPH LINE)

CFC INVESTMENT OF 100 LAKHS EACH

TOTAL 300.00 LAKHS

SL. NO.


FUND


2 Kollam 1 100.00


4 Alappuzha 0 0.00

5 Idukki 0 0.00

6 Kottayam 0 0.00

7 Ernakulam 0 0.00

8 Thrissur 1 100.00

9 Palakkad 0 0.00

239


11 Kozhikode 0 0.00

12 Wayanad 0 0.00

13 Kannur 0 0.00

14 Kasaragod 0 0.00

TOTAL 3 300.00

TIME LINE DETAILS






6. Infrastructure development : November 2018

7. Trial Run of Abattoir : January 2019

8. Commencing Slaughter : February 2019







240

ROLL OUT DETAILS

AH 05 – DHRUVA – BLAST FREEZER UNITS

3 BLAST FREEZER UNITS EACH WITH 6MT/DAY CAPACITY

INNOVATION FUND OF 10 LAKHS EACH

TOTAL 30.00 LAKHS

SL. NO.


FUND


2 Kollam 1 10.00


4 Alappuzha 0 0.00

5 Idukki 0 0.00

6 Kottayam 0 0.00

7 Ernakulam 0 0.00

8 Thrissur 1 10.00

9 Palakkad 0 0.00


11 Kozhikode 0 0.00

12 Wayanad 0 0.00

13 Kannur 0 0.00

14 Kasaragod 0 0.00

TOTAL 3 30.00

TIME LINE DETAILS







241

7. Trial Run of Freezer : January 2019

8. Commencing Freezing : February 2019







ROLL OUT DETAILS

AH 06 – SHEETHAL – COLD STORES

14 COLD STORES EACH WITH 100 MT CAPACITY

INNOVATION FUND OF 3.5 LAKHS EACH

TOTAL 49.00 LAKHS

SL. NO.


FUND


2 Kollam 1 3.50


4 Alappuzha 1 3.50

5 Idukki 1 3.50

6 Kottayam 1 3.50

7 Ernakulam 1 3.50

8 Thrissur 1 3.50

9 Palakkad 1 3.50

242


11 Kozhikode 1 3.50

12 Wayanad 1 3.5

13 Kannur 1 3.50

14 Kasaragod 1 3.50

TOTAL 14 49.00

TIME LINE DETAILS







7. Trial Run of Cold Room : January 2019

8. Commercial Storage : February 2019







243

ROLL OUT DETAILS

AH 07 – NAGARIKA – SALES OUTLETS

28 SALES OUTLETS EACH WITH 1.5 MT CAPACITY

INNOVATION FUND OF 3.5 LAKHS EACH

TOTAL 49.00 LAKHS

SL. NO.


FUND


2 Kollam 2 5.00


4 Alappuzha 2 5.00

5 Idukki 2 5.00

6 Kottayam 2 5.00

7 Ernakulam 2 5.00

8 Thrissur 2 5.00

9 Palakkad 2 5.00


11 Kozhikode 2 5.00

12 Wayanad 2 5.00

13 Kannur 2 5.00

14 Kasaragod 2 5.00

TOTAL 28 70.00

TIME LINE DETAILS







244

7. Field level Marketing : December 2018

8. Sample supply : January 2019

9. Commercial Sales : February 2019







ROLL OUT DETAILS

AH 08 – NIRMAL – WASTE RENDERING UNITS

3 DRY RENDERING PLANTS EACH WITH 4MT/DAY CAPACITY

CFC INVESTMENT OF 50 LAKHS EACH AND CONVERGENCE OF KEPCO

TOTAL 150.00 LAKHS

SL. NO.


FUND


2 Kollam 1 150.00


4 Alappuzha 0 0.00

5 Idukki 0 0.00

6 Kottayam 0 0.00

7 Ernakulam 0 0.00

8 Thrissur 1 150.00

9 Palakkad 0 0.00


245

11 Kozhikode 0 0.00

12 Wayanad 0 0.00

13 Kannur 0 0.00

14 Kasaragod 0 0.00

TOTAL 3 150.00

TIME LINE DETAILS 1. Baseline data Collection : April 2018






7. Trial Run of Rendering : January 2019

8. Starting Commercial Rendering : February 2019







246

ROLL OUT DETAILS

AH 09 – KERALA CHICKEN – PRODUCER COMPANY

1 PRODUCER COMPANY AT STATE MISSION FOR CO-ORDINATION

CFC INVESTMENT OF 7 LAKHS

TOTAL 7.00 LAKHS

SL. NO.


FUND


2 Kollam 0 0.00


4 Alappuzha 0 0.00

5 Idukki 0 0.00

6 Kottayam 0 0.00

7 Ernakulam 0 0.00

8 Thrissur 0 0.00

9 Palakkad 0 0.00


11 Kozhikode 0 0.00

12 Wayanad 0 0.00

13 Kannur 0 0.00

14 Kasaragod 0 0.00

TOTAL 1 7.00

TIME LINE DETAILS 1. Designing Company Structure : April 2018

2. ERP Software Design : May 2018

3. Funding : May 2018

4. Work order to Software company : May 2018

5. Trial Run of software : June 2018

6. Training to all users : August 2018

7. Training to master Trainers : August 2018

247

8. Introducing ERP Based pricing : September 2018

9. Producer Company Formation : October 2018







ROLL OUT DETAILS

AH 10 – SURAKSHA – ABC PROGRAMME

EQUIPPING A TOTAL OF 150 NEW ABC ME UNITS

STARTUP FUND 0.5 L EACH AND TRAINIG FUND OF 25LAKHS. FUNDING FROM M.E.

TOTAL 100.00 LAKHS

SL. NO.


FUND


2 Kollam 12 6.00


4 Alappuzha 15 7.50

5 Idukki 10 5.00

6 Kottayam 2 1.00

7 Ernakulam 2 1.00

8 Thrissur 20 10.00

9 Palakkad 18 9.00

248


11 Kozhikode 15 7.50

12 Wayanad 12 6.00

13 Kannur 12 6.00

14 Kasaragod 14 7.00

TOTAL 150 75.00

TRAINING FUND OF 25.00 LAKHS

TIME LINE DETAILS 1. Baseline data Collection : May 2018

2. Approaching PRI’s : May 2018



5. Infrastructure development : July 2018

6. Convergence with AHD : July 2018

7. Starting Functioning : July 2018







249

ROLL OUT DETAILS

AH 11 – KSHEERA SAGARAM – DAIRY SUPPORT SCHEME

SUBSIDY FUNDING TO 20 UNITS

SUBSIDY FUNDING OF 2.5 LAKHS EACH

TOTAL 50.00 LAKHS

SL. NO.


FUND


2 Kollam 1 2.50


4 Alappuzha 2 5.00

5 Idukki 2 5.00

6 Kottayam 1 2.50

7 Ernakulam 1 2.50

8 Thrissur 1 2.50

9 Palakkad 2 5.00


11 Kozhikode 1 2.50

12 Wayanad 2 5.00

13 Kannur 2 5.00

14 Kasaragod 1 2.50

TOTAL 20 50.00

TIME LINE DETAILS 1. Baseline data Collection : May 2018







250






ROLL OUT DETAILS

AH 11 – AADU GRAMAM – GOATERY SUPPORT SCHEME

SUBSIDY FUNDING TO 100 UNITS

SUBSIDY FUNDING OF 0.5 LAKHS EACH

TOTAL 50.00 LAKHS

SL. NO.


FUND


2 Kollam 5 2.50


4 Alappuzha 10 5.00

5 Idukki 10 5.00

6 Kottayam 5 2.50

7 Ernakulam 5 2.50

8 Thrissur 5 2.50

9 Palakkad 10 5.00


11 Kozhikode 5 2.50

251

12 Wayanad 10 5.00

13 Kannur 10 5.00

14 Kasaragod 5 2.50

TOTAL 100 50.00

TIME LINE DETAILS 1. Beneficiary Identification : May 2018












252





TTeeaamm AAggrriiccuullttuurree

253

Fund source Source Allotted amount

(crores)

State plan

10.00

NRLM 5.50

MKSP 3.30

MKSP- value chain 1.589

SFAC 2.00

Total 22.389

254

Agriculture Division

Summary of annual plan 2018-19

No of scheme

Name of the scheme

Aim Physical Total funds earmarked

Page no (where

details are available)

Ag01 Organic farming

To promote the production of agricultural commodities with organic certification 10,000 Ha will be put under organic farming in 200 clusters in all districts

243.22 lakhs

1

Ag02 Homestead Passion

fruit cultivation

Passion fruit cultivation in all districts. 10000 seedlings will be distributed to each district for implementation of the project.

61.02 lakhs 2

Ag03 Intensive banana

cultivation

Expand Intensive banana cultivation in 2000 Ar. of land across kerala by providing support to 2000 groups

336.2 lakhs 3

Ag04 Fallow less village

An initiative to identify and bring the fallow lands under each CDS into cultivation in Convergence with GPs and Agri Dept

Convergence with Gp and

Agri. Departments

4

Ag05 Plant nurseries

140 plant nursery units will be established (10 per district) to ensure supply of quality seedlings and saplings

77 lakhs 5

Ag06 Agri Therapy

Agri-therapy programme envisages mental and physical development of the individuals BUDS and BRC through vegetable cultivation.

12.09 lakhs 6

Ag07 Producer companies

Establishing district / CDS level collectives and formation producer companies by providing tech and fin support

145.4 lakhs 7

Ag08 Value addition units in

association with SFAC

Establishing 50 units in coconut, 35 units in BANANA and 5 CFCs each in both 205 lakhs 8

Ag09 Establishing tribal

JLGs and tribal JEVA

team

To ensure food security for the poorest of the poor (tribal JLGS) in the state

124.2 lakhs 9

255

Ag10 Medicinal plant

cultivation

Medicinal plant cultivation on 500 Ha of land in 5 districts 2000 Jlg formation for undertaking cultivation

80 lakhs 10

Ag 11 Paddy Producer company

Establishing collectives and formation State level paddy producer company promoting agency

572.25 lakhs 11

Ag 12 Interest subsidy and area

incentives

Interest subsidy and area incentive to JLGs for bank linkages and cultivation respectively

1000 lakhs

12

Total state plan 1000

Total NRLM 648.76

Total MKSP (Agri.) 515.2

Total MKSP (VC) 492.42

Fund from SFAC 200

Grant total 2856.38 lakhs

256

Part A-Roll out details AG 01- Organic Farming

Aim: To promote the production of agricultural commodities with organic certification.

Project description: This is a prestigious programme envisaged by NRLM for the year 2018-19

under farm livelihoods. 10000 ha will be put under organic farming in 201 clusters in all 14

districts by engaging 20 000 JLGs. One SRPs will monitor the activities of 50 JLGs. For this SRP

would be given precise training to maintain stringent standards. 400SRP will be engaged for 20

000JLGs. PGS certification would be sought for organic farming. From the already established

Bio pharmacies, one from each block (total 152) would be strengthened to support the input

needed for org. farming activities.

Total funds earmarked: 243.22 lakhs

Sl no District Physical target Financial allotment

1 Thiruvananthapuram 11 clusters

243.22lakhs

2 Kollam 11 clusters

3 Pathanamthitta 8 clusters

4 Alappuzha 12 clusters

5 Kottayam 11 clusters

6 Idukki 16 clusters

7 Ernakulam 14 clusters

8 Thrissur 16 clusters

9 Palakkad 13 clusters

10 Malappuram 15 clusters

11 Kozhikkode 11 clusters

12 Wayanad 8 clusters

13 Kannur 11 clusters

14 Kasargode 12 clusters

Total 201 clusters

Implementation strategy with timeline and stepwise costs

Sl no

Activity Timeline Cost

involved (lakhs) Cost details

1 Identification Of SRP May-18 2

2 srp/ block/ 400 per state

2 Training of SRP

May-June

12 3000 Rs per SRP

3 Mobilization and training of the JLG

July- August

4.02 50 JLG under each of the SRP, total 20,000 targeted JLG

257

in 201 clusters across the state (2000/cluster)

4 handholding support to the JLG for training, registration and book maintenance

Aug-March

160 800/JLG for training and other support

5 Honorariums for SRP for training and other handholding

Aug- March

40 200/JLG for the entire period

6 Certification and other management process

Aug-sept

10 first 10 % JLG based on the progress

7 Strengthening of Bio

pharmacies- allocation

of funds sept 15.2

NRLM fund for creating bio pharmacies

Policy decisions

Sl No Details of policy decision Target date for order

Target date for rollout

1 Guidelines -SRPs- roles , functions, honorarium

April-15th May 1st

2 Guidelines- Kudumbashree organic farming, Organic JLGs, certification processes etc

April -15th May 1st

3 Guidelines- Grading, packing, labelling and marketing of produce

Sept 15th Oct 1st

4 Guidelines- Bio pharmacies for organic support

May 15th June 15th

Monitoring table

SL No

Name of

District

No of Clusters

No of JLGs

Area Under

cultivation

No of JLG Applied for

Organic Certification

No of JLG got Certific

ation

No of Bio Pharmacies established

258

AG 02- Passion fruit cultivation

Aim: Promote Passion fruit cultivation in all districts.

Project description: This project is to popularize the passion fruit cultivation all over Kerala in

view of the spreading acceptance and high returns of passion fruit.

The existing area under vines in each GP would be done prior to the start of the project

to assess the gaps in production and marketing. This task is entrusted with NHGs and the

circulars have already been issued. This process might be the first ever data collection of a

single fruit crop done so rigorously and minutely statewide by any agency.

10000 seedlings will be distributed to each district for implementation. The seedlings

would be either be procured from Kudumbashree JLG groups or from VFPCK at the rate of 15

Rs/ seedling or lower.Planting will start in MAY and harvesting 6-7 months later. 40 000

farmers are targeted for training and issuance of seedlings. Planting would be done in such a

way that contiguous panchayats would be selected in a block for easiness in harvesting and

transportation later. A collective system of harvesting is planned during harvesting season. The

produce would be marketed through Nattuchanthas as well. Value addition and scale up will

follow.

Total funds: 61.02 lakhs

Sl no District Physical target Financial Allotment (rs)


10, 000 seedlings/district

61.02 lakhs

2 Kollam

3 Pathanamthitta

4 Alappuzha

5 Kottayam

6 Idukki

7 Ernakulam

8 Thrissur

9 Palakkad

10 Malappuram

11 Kozhikkode

12 Wayanad

13 Kannur

14 Kasargode

Total 1 40 000 seedlings

259


Sl No Activity Timeline

Cost involved

Cost details

1

Assessment of existing no of passion fruits vines in the proposed two districts

March 31st 2018

--

2 JEVA team training on passion fruit training

April 1.2 600 JEVA team, 200/ member

3 Capacity building of the community

may - june 36 40 000 people trained at 90 Rs/persons

4

Training of the JEVA on Passion fruit harvesting and value addition

Nov - dec 1.82

605 JEVA team trained at 150/Person for 2 days

5 harvesting and packing training for the farmers (40,000 targeted)

Dec 20 Farmers training

6

Passion fruit cultivation- Honorarium to JEVA for training

June onwards

2.00 250rs per session (50 People/session), 800 sessions- 40 000 people

7 Sales of fruits through Naattuchanthas and Agro bazaars

Nov- Dec 2018 onwards

Policy decisions



1 Guidelines- Data collection of existing cultivation-

Already issued

2 Circulars -Training, harvesting, selling etc

May 31st June 31st

Monitoring table

SL No Name of District

No of beneficiary trained

No of Saplings planted

Area covered

260

AG 03- Intensive banana cultivation

Aim: Expand Intensive banana cultivation in 2000 Ar.

Project description: Targeting the next ONAM season 5000 Ar. are already under cultivation.

Mapping of the present status of banana growing would be undertaken to assess the needs in

view of the fact that during previous season the there was high scope for value added products.

To market the produce during festive season 10 000rs would be provided to District

JEVA team as revolving fund. 1200 JLGs would be identified and trained for value addition

and 600 units would be established across the state supporting them with 50 000rs for

procurement and marketing activity. In order to sustain and scale up the programme and value

chain units 2000 more new JLGs would brought up into banana cultivation.


Sl no District Physical target Financial Allotment (lakhs)


2000 acres 336.2 cr

2 Kollam

3 Pathanamthitta

4 Alappuzha

5 Kottayam

6 Idukki

7 Ernakulam

8 Thrissur

9 Palakkad

10 Malappuram

11 Kozhikkode

12 Wayanad

13 Kannur

14 Kasargode

Total



Cost involved

Cost details

1 Mapping the present details of Intensive Banana Cultivation

June - July 11 Rs. 100/ JLG Visit

2

Market the Produce through Naattuchantha & onam Markets

Aug 15.2

Rs. 10000/ District JEVA team as Revolving Fund

261

3 Value addition - banana-training for the identified units

July- Aug 6

1200 JLG to be identified and trained @ 500/ JLG

4 value addition unit of banana revolving funds for the units

Aug-sept 300

600 units to be established, revolving funds of 50,000/ unit for procurement and marketing actvity

5 Training to 2000 New Groups, one person from one group

Aug-Sept 4 Training of groups @ 200

Policy decisions



1 Circulars- Mapping of existing area under cultivation

July 31st August 1st

2 Guidelines- Revolving fund for banana units

July 15th Aug 1st

Monitoring table

SL No Name of District

Area under cultivation

Quantity of produce

marketed

No of Value Added units established

262

AG 04- Fallow-less village programme

Aim: To bring the fallow unproductive lands into cultivable lands for enhancing overall

agricultural production and productivity in the state.

Project description: This is an Initiative to identify and bring the fallow lands under each CDS

into cultivation. Fallow lands under each CDs will be mapped and cultivatedin Convergence

with GPs, MNREGS and Agri Dept. Paddy lands would be given thrust under this programme.

The targeted area for each district is 100ha inclusive of both dry and wetlands. MNREGA

support would be utilized for land preparation and other basic activities.

Total funds: Nil (Convergence with Gp, MNREGA and Agri. Departments)


1 Thiruvananthapuram 100 acres --

2 Kollam 100 acres --

3 Pathanamthitta 100 acres --

4 Alappuzha 100 acres --

5 Kottayam 100 acres --

6 Idukki 100 acres --

7 Ernakulam 100 acres --

8 Thrissur 100 acres --

9 Palakkad 100 acres --

10 Malappuram 100 acres --

11 Kozhikkode 100 acres --

12 Wayanad 100 acres --

13 Kannur 100 acres --

14 Kasargode 100 acres --

Total 1400 acres --



1 Identification of fallow lands June july 2018

2 Land preparation in convergence with MNREGA July august 2018

AG 05- Fallow-less village programme



1 Circulars- Identification of fallow areas June 31st July 15th

2 Circulars- Other departments July 15th July 31st

263

Monitoring table

SL No

Name of District

Cultivable fallow land identified

Area converted for farming

Type of land

Dryland wetland

264

AG 05- Plant nurseries

Aim: Establishment of plant nurseries to ensuresupply of quality seedlings to public and JLG

groups with the aim of livelihood support

Project description: As of now, the seed and seedling requirements of every agricultural

programme envisaged by Kudumbasree depends largely on external agencies like VFPCK or

KVKs. (Ex. Passion fruit). This project visions the self sustenancy on demand of propagation

material for us as well as supply of quality seedlings and saplings to all.

140 plant nursery units will be established (10 per district). The nursery sites would be

identified in districts considering the aspects like, sizeable plot, road access, and availability of

basic resources. 140 units would be identified and given high end training in different

propagation and maintenance techniques. Start up funds would be extended to each unit @50

000. SCale up and branding of Kudumbashree nurseries are also contemplated.

Total funds: 77 lakhs

Sl no District Physical target Financial Allotment (rs)


10 nurseries/ district

5.5 lakh/district

2 Kollam

3 Pathanamthitta

4 Alappuzha

5 Kottayam

6 Idukki

7 Ernakulam

8 Thrissur

9 Palakkad

10 Malappuram

11 Kozhikkode

12 Wayanad

13 Kannur

14 Kasargode

Total 140 nurseries 77 lakh

265



Cost involved

Cost details

1 Mobilization of the Units

june -- 10 units to be identified in each of the districts

2 Training of the identified units

July 7 multiple trainings over one year period, @ 5000/ unit

3 Start up funds for the identified units

Aug 70 50,000 per unit

Policy decisions



1 Guidelines- Establishment of plant nurseries

June 15th July 1st

2 Guidelines- Start up fund -issuance and utilization regarding

July 15th August 1st

Monitoring table

Sl No

Name of District

No of Plant Nurseries Identified

No of units supported with

start up fund Amount

Distributed

No of Units

Established

266

AG 06- Agri therapy

Aim: To startAgri-therapy programme in 155 BUDS schools

Project description: Agri-therapy programme envisages mental and physical development of

the individuals BUDS and BRC through vegetable cultivation. In this project a minimum of 2

cents of land would be used for cultivation by the students. These lands can be either the school

premises itself or adjoining lands used by the JLG groups.

A training session (to cover the supply of inputs) to school would be done at the rate of

5000/school. A master would be assigned the duty of managing the plot, he would visit the plot

each week and guide the students.




155 schools 12.09 lakhs

2 Kollam

3 Pathanamthitta

4 Alappuzha

5 Kottayam

6 Idukki

7 Ernakulam

8 Thrissur

9 Palakkad

10 Malappuram

11 Kozhikkode

12 Wayanad

13 Kannur

14 Kasargode

Total

267


Sl No Activity Timeline Cost involved Cost details

1 Each of the BUDS/ BRC to supported through Master farmers

Aug- Sept 7.75

one training session/ school for supply inputs . 5000/ school

2 Master farmer visit to the school for managing the activity

Sept - March 4.34 monthly 4 visits, each visit of 100 Rs

Policy decisions



1 Guidelines- Role of master farmers- honorarium, visits, trainings etc

Aug 1st Aug 15th

Monitoring table

SL No

Name of District

No of BUDS School in the District

No of buds schools involved

Area under cultivation

268

AG 07- Producer company

Aim: Establishing district / CDS level collectives and formation of producer companies by

providing tech and fin support .

Project description: As part of MKSP value chain activity formation of producer companies

would be encouraged through this project, targeting the establishment of 14 PCs across the

state. For this at state level 200 staff personnel would be trained on PC formation. Each district

will identify at least one PC on any commodity as per local preference. Support would given in

the form of administration expenses, infrastructure funds and share capital.

This project would get the assistance of NABARD promotional incentive @ 2 lakh per

PC.




One PC per district Around 10

lakh/district

2 Kollam

3 Pathanamthitta

4 Alappuzha

5 Kottayam

6 Idukki

7 Ernakulam

8 Thrissur

9 Palakkad

10 Malappuram

11 Kozhikkode

12 Wayanad

13 Kannur

14 Kasargode

Total 14 districts 145.4 lakhs

269


Sl No


involved Cost details

1 staff training and capacity building on PC formation

April 4

average of 200 persons to be trained at multiple level / @ 2000 (exposure visit included)

2 Mobilization and registration of producer company at the community level

May- Aug 7

each district to identify one PC and provide the detailed plan of action

3 administration expense of the producer company

Sept -march 8.4

CEO manager, accountant. Meeting of the BOD. @ 60000/PC

4 Infrastructure funds for the PC

Feb -March 2019

42 3 lakh for 14 units

5

Share capital to FPCs Feb- march

2019 84

6 lakhs (approx) per FPC as share capital

Policy decisions

Sl No

Details of policy decision Target date for order


1 Guidelines- Concept of PCs, formation process, legal aspects, BOD, CEO, profit sharing etc

April 15th May 1st

2 Circular- Support regarding infrastructure facilities, revolving funds

August 15th Sept 1st

Monitoring table

Sl No

Name of District

Area/ Crop in which PC is

Formed

No of Farmers identified for

establishing PC

Status of establishment of

PC

270

AG 08- Value addition units in coconut and banana

Aim: Establishing value addition units in banana and coconut

Project description: value addition units would be set up in 50 units in coconut, 35 units in

BANANA and 5 CFCs each in both. Banana units would in 7 dists and coconut in 10 districts.

This project is in association with SFAC, small farmers agriculture society, under

agriculture dept. Overall planning, implementation and monitoring the scheme is entrusted

with Kudumbasree, letting us free. Each unit of banana and coconut can have 2 lakh each

subsidy for establishment and for CFCs the amount is 6 lakhs each as subsidy.

Total funds: 205lakhs

Sl no

District Physical target Banana Coconut

Financial Allotment (lakhs)


205 lakhs

2 Kollam 1 1

3 Pathanamthitta 1 --

4 Aalappuzha -- 1

5 Kottayam 1 --

6 Idukki 1 --

7 Ernakulam -- 1

8 Thrissur -- 1

9 Palakkad -- 1

10 Malappuram 1 1

11 Kozhikkode -- 1

12 Wayanad -- --

13 Kannur -- 1

14 Kasargode -- 1

Total 7 districts 10 dists 205 lakhs

271



Cost involved

Cost details

1 Mobilization of units and training

May 3

average 1000 people to be mobilized and trained @ 600= 6 lakhs

2 Setting up of the units

July -Aug 170

Subsidy component for the units to be released to the loan bank account

3 Setting up of CFCs

Aug-sept 30 Subsidy component for CFCs.

4 Monitoring of the Units , both VC unit and CFC

Sept onwards 2 Monthly meetings of `17 units in each district

Policy decisions



1 Guidelines-Value addition units and CFCs setting up, subsidy component, monitoring

July 15th Aug 1st

2 Guidelines-Role of VCC/DPMs July 15th Aug 1st

Monitoring table

SL No

Name of District

No of Banana Value Addition Units

formed

No of Coconut Value Addition Units formed

No of CFC Formed

272

AG 9- Tribal JLGs and Tribal JEVA formation

Aim: Establishing tribal JLGs and tribal JEVA team

Project description: Formation of JEVA marked a mile stone in entrepreneurial guidance and

evaluation in Kudumbasree agricultural interventions. To scale up and strengthen the activities

in the poorest sections of the community, this project submit the concept of tribal JLGs and

tribal JEVA team. Selected districts where ST population is considerably higher are selected for

implementation.

200 tribal JLGs would be formed in these dists which practice on tradition agrl. And

also 200 JEVA members would be trained. Revolving funds to all tribal JLGs @ 50 000/JLG.

Documentation of best practices would be done in all these 5 dists.



1 TVM 40 JLGs and 40 JEVA members Revolving fund of 50 000/JLG (ST JLG only). Formation and training of Tribal JEVA team in all districts (total exp-25.2 lakhs)

2 Idukki 40 JLGs and 40 JEVA members

3 Palakkad 40 JLGs and 40 JEVA members

4 Wayanad 40 JLGs and 40 JEVA members

5 Kannur 40 JLGs and 40 JEVA members

Total 200 JLGs and 200 JEVA members

273



Cost involved (Lakhs)

Cost details

1 Formation of tribal JLGs according to the population of districts and training

May- july

10 5000rs each for 200 JEVA members

2 Selection and formation of new tribal JLGs practicing in traditional agriculture

Aug-Sept

100 Revolving fund to 200JLGs @ 50 000 each

3

Honararia for JEVA Sept

onwards 4.2

300 rs/200 JEVA for 7 Months

4 Documentation of best Agrl practices pertaining to each district

Sept onwards

10 2 lakhs/district

Policy decisions



1 Guidelines- for selection of tribal JEVA May 1st May 15th

2 Guidelines-Role of tribal JEVA, Honorarium, visits

May 15th June 1st

3 Guidelines-Categorization, release, monitoring etc of revolving funds

Aug 31st Sept 15th

4 Guidelines-Incentive pattern Sept 30th Oct 15th

Monitoring table

SL No

Name of District

No of JLGs formed

Amount distributed as RF

No of JEVA Selected

274

AG 10- Medicinal plant cultivation

Aim: Medicinal plant cultivation for livelihood promotion

Project description:Medicinal plants used in ayuveda industry are about 400sp and the

Medicinal plant related trade in India is 1000cr/yr. Only 10% of items is obtained from

cultivated sources. Main collection is from the wild. Resource is depleting. Demand for

ayurvedic products INCREASE 30% every year. Explosion of Ayurvedic /Herbal FMCG

products in India (Patanjali Ayurved, Himalaya, Dabur, etc.), Alternative medicines are being

sought after for many lifestyle disorders and also the fact that India’s exports of Raw herbs and

Herbal products have increased multi-fold in the past 10 years, prompted this project.

Medicinal plant cultivation on 500 Ha of land by 2000 Jlg for undertaking cultivation.

100 ha each per dist is targeted. Collection centres would be established for supporting

cultivation.


Sl no District Physical target Financial Allotment (lakhs


100 ha each per district engaging

2000 JLGs

Training cost @2000/JLG and

incentives @5000/ha.

Establishment of CFCs

8 Thrissur

12 Wayanad

13 Kannur

14 Kasargode

Total 500 ha 80 lakhs


Activity

Timeline Cost


Mobilization of units and training

May- july 40 average 2000 people to be mobilized @ 2000 Rs per JLG

Distribution of Incentives

Nov DEc 25 @ 5000Rs/ ha for 500 ha.

Setting up of Collection centers

Aug-sept 15 3 lakh each for setting CFCs

275

Policy decisions



1 Guidelines-Medicinal plant cultivation, Role of JEVA team, Training,

June 31st July 15th

2 Guidelines-Incentives and Setting up of collection centres

July 15th Aug 1st

Monitoring table

SL No

Name of District

Area of cultivation

No of JLGs involved

CFCs establishment

status

276

AG 11- Paddy producer company

Aim: Establishing district / CDS level collectives and formation State level paddy producer

company promoting agency

Project description: Establishment of 10 paddy collectives in the state and formation of an apex

body for these producer companies are envisaged by this project. Revolving funds would given

@ 50rs/kg to these PCs for procurement and marketing. Along with these infrastructure funds

would also be given. 5 CFCs would be established at strategical locations. After the setting up of

regional PCs an apex state level promoting agency is the final target of this project.




Establishment of 10 paddy collectives

and State level paddy producer

company

Revolving funds for paddy collectives : (1000 t X 50rs/kg) = 5 Cr (NRLM and

VC) Infrastructure funds

for Collectives ( 10X 3 lakhs= 30 Lakhs) Mobilisation and

training expenses ( 20 Lakhs)

2 Kollam

3 Pathanamthitta

4 Alappuzha

5 Kottayam

6 Idukki

7 Ernakulam

8 Thrissur

9 Palakkad

10 Malappuram

11 Kozhikkode

12 Wayanad

13 Kannur

14 Kasargode

Total 14 districts 191 lakhs


Sl No



1 Mobilization of units and training

July aug 10 To mobilize 10000people

2 Member training aug 10 200x 5000

3 Training of BOD and management team

dec 1.5 150 people @1000

277

4 Procurement of paddy (Revolving)

-- 500 @ 50Rs/ 1000 tonnes

5 Establishment of of CFCs

Aug-sept 50

10 lakh each for setting 5 CFCs exclusively for paddy

6 Formation state level producer company

Sept- oct 0.75 training and handhold support

Policy decisions



1 Guidelines- formation of collectives, training, PC formation, procurement etc

June 31st July 15th

2 Guidelines-utilization of revolving fund, establishment og CFCs, State level

July 15th Aug 1st

3 Guidelines- formation of state level agency Sept-Oct Nov 1st

Monitoring table

SL No

Name of District

No of collectives

No of JLGs involved

Area of production (In tones)

CFCs established

Tonnes of paddy

processed

278

AG 12- Interest subsidy and Area incentive

Aim: To distribute Interest subsidy and area incentive to JLGs for bank linkages and cultivation

respectively to all JLGs having linkages and cultivation




2 Kollam

3 Pathanamthitta

4 Alappuzha

5 Kottayam

6 Idukki

7 Ernakulam

8 Thrissur All eligible JLGS

9 Palakkad

10 Malappuram

11 Kozhikkode

12 Wayanad

13 Kannur

14 Kasargode

Total 100 lakhs

Implementation strategy


involved (lakhs) Cost details

Fund source

Receipt of applications

August-Sept Dec-Jan

Apr-May 100

As per existing Guidelines

State plan

279

Fund required

Source Allotted amount (crores)

Anticipated Expenditure (crores

Addl. Required (crores)

Required for

State plan

10 10 20.00 Area incentive and interest subsidy

0.25 0.25 Medicinal plant incentive

NRLM 5.5 6.48 0.98 Paddy producer company

MKSP 3.3 5.15 1.85 Paddy producer company

MKSP- value chain

1.589 4.92 3.33 Passion fruit, Various PC formation, medicinal plants, banana, organic farming

SFAC 2.00 2.00 --

Total Required 26.42

280





TTeeaamm TTrriibbaall

281

CONTENTS TRIBAL DEVELOPMENT-Plan schemes ................................................................................................................ 283

Activity Table ................................................................................................................................................... 283

Tribal JLG and JEVA formation .................................................................................................................... 283

T00 State wise Tribal Activity .......................................................................................................................... 285

District wise allocation and Time line – (Quarter started from April to December) ...................................... 288

T01-Attain Self-reliant 500 Tribal NHGs .......................................................................................................... 288

Monitoring Table ............................................................................................................................................ 288

T02-Accomplish 50 traditional livelihood activity ........................................................................................... 289


T03. Setting up of 250 acre farm livelihood activity ....................................................................................... 290

Monitoring table ............................................................................................................................................. 291

T04. JLG s Corpus Fund distribution to 300 groups ........................................................................................ 291


T05. Setting up of 20 bridge school for drop out Students ............................................................................ 292

Aim .................................................................................................................................................................. 292


T06. Competitive exam based crash course provided for 1000 youth ........................................................... 293


T07.Formation of 14 Adolescents Resource center ........................................................................................ 294


T08. Mobilization and handholding support of 250 youth for skill training ................................................... 295


T09. State level Gothra Balavinjananolsavam for tribal Balasabha children .................................................. 296

Aim .................................................................................................................................................................. 296


T10. Gothra Peruma -Tribal art /craft/ethnic food fest-One in state and 14 district fests ............................ 297


T11. Ooril oru divasam - convergence program ............................................................................................. 298


282

T12.NHGs Corpus fund distribution-300 group .............................................................................................. 299


T13. Formation 70 youth club ......................................................................................................................... 300


T14. Gender based special intervention -Women friendly learning centers in Idamalakudi Panchayat of

Idukki district ................................................................................................................................................... 301


T15. District initiative program implementation for every district ................................................................. 302


16. Tribal JLG and JEVA formation* ............................................................................................................ 303


17. Medicinal plant cultivation* ................................................................................................................. 303


District Wise Allotment ................................................................................................................................... 304

Tribal Programme Activity – Under NRLM fund support ................................................................................ 305

T 18 -Social Inclusion of Kadar families of Thrissur and Koraga families of Kasaragod district ...................... 308


T19 Ensure 100% entitlements of Malampandara families of Pathananamthitta district ........................... 308


T 20 .Corpus fund, Revolving fund, Vulnerability Reduction fund and CIF to 70 tribal NHGs in project

area ................................................................................................................................................................. 309


T 21. Bridge camps in PVTG and nomadic area and Bridge school for the drop outs students ..................... 310


T 22 Formation and strengthening of Gender resource centers, Youth resource centers, Nutritional

education centers and awareness programmes. ............................................................................................ 311

Monitoring Table......................................................................................................................................... 311

T 23 Livelihood activities- GOT, EDP, Skill training programmes .................................................................... 312

T 24 Capacity building cost and institution building. NHGs capacity building programmes ......................... 312

T 25 . Expenditure reserved as programme cost for Tribal CRPs/ IRPs ...................................................... 313

T26. Project management and monitoring cost ............................................................................................. 314

DISTRICT WISE ALLOTMENT ............................................................................................................................ 315

Policy / Major Decision ................................................................................................................................... 316

283

TRIBAL DEVELOPMENT-PLAN SCHEMES

Activity Table Activity code

Activity

Tribal Programme Activity –Under PLAN Fund

T00 State wise Tribal Activity

T01 Attain Self-reliant 500 Tribal NHGs

T02 Accomplish 50 traditional livelihood activity

T03 Setting up of 250 acre farm livelihood activity

T04 JLG s Corpus Fund distribution to 300 group

T05 Setting up of 20 bridge school and 20 bridge course for drop out students

T06 Competitive exam based crash course provided for 1000 youth

T07 Formation of 14 Adolescents Resource center

T08 Mobilization and handholding support of 250 youth for skill training

T09 State level Gothra Balavinjananolsavam for tribal Balasabha children

T10 Gothra Peruma -Tribal art /craft/ethnic food fest-One in state and 14 district fests

T11 Ooril oru divasam - convergence program

T12 NHGs Corpus fund distribution-300 group

T13 Formation 70 youth club

T14 Gender based special intervention -Women friendly learning centers in Idamalakudi panchayth of Idukki district

T15 District initiative program implementation for every district

T16 TRIBAL JLG AND JEVA FORMATION

T17 Medicinal plant

DISTRICT WISE ALLOTMENT

Tribal Programme Activity – Under NRLM fund support

T18 Social Inclusion- PVTGs

T19 100% entitlements for Nomadic tribes of Pathanamthitta

T20 Fund to community from NRLM head

T21 Bridge camps in PVTG and nomadic area for address drop outs children. Bridge school for the drop outs students

T22 Gender resource centers, Youth resource centers, Nutritional education centers

284

T23 Livelihood activities

T24 Capacity building and institution building

T25 Expenditure reserved as programme cost for Tribal CRPs/ iRPs- Animators

honorarium and other related expenses

T26 Project management expenses for PMU.


Policy / Major Decision

285

T00 State wise Tribal Activity Sl no Activity Process Amount

1

Attain Self-reliant 500 Tribal NHGs

Completing the grading of 500 NHGs

10000000

Micro Credit Plan preparation for 50% graded NHGs

Linkage of Tribal NHGs through bank adalath

Complete distribution of Revolving Fund to the selected NHGs (1000 NHGs*15000rs)

Hand holding support through convergence activity

Capacity building of selected NHGs leaders

Capacitating program for tribal ooru mooppans

2

Accomplish 50 traditional livelihood activity

Special gathering of traditional practitioners in district level

5000000

Special EDP program for traditional enterprises

Exposure visit to craft village and traditional enterprise unit for craft men

3 Setting up of 250 acre farm livelihood activity

Formation of JLGs and strengthening of existing tribal JLGs with convergence of MKSP team

6200000

Formation of 500 Animal husbandry group(CIGs)

Producer /startup fund distribution

4 JLG s corpus Fund distribution to 300 group

5 Setting up of 20 bridge school for drop out students

Identification of school dropout through MUNNETTAM campaign

10000000

setting up of bridge school

Ensure sustained education process and good health practices

5 Competitive exam based crash Mobilization and one time 1000000

286

course provided for 1000 youth

registration program for youth

Coaching material and documentation fees

Residential training

6 Formation of 14 Adolescents Resource center

Formation of adolescent clubs 2800000

setting up of library in adolescent

resource center

7 Mobilization and handholding support of 250 youth for skill training

DDUGKY mobilization for 250 youth identification and training

250000

identification of traditional area and provide training for the said area

Conduct TRIKY Campaign

8 State level Gothra Balavinjananolsavam for tribal Balasabha children

Enhancing tribal Balasabha activity and formation

2500000

District level Balasabha meet

Regional level’’ gothra kaumarolsavam’’

State level’’ balavinjanolsavam’’

9 Gothra Peruma -Tribal art /craft/ethnic food fest-state and district fests(15)

Promotion of art, craft and food 4200000 Identification and Formation

traditional art,craft ethnic food group

Conduct district and state level fest

10 Ooril oru divasam - convergence program

Convergence activity to reduce the issues of tribal colony and NHGs members

2500000

11 Corpus fund distribution of newly formed 300 NHGs

4500000

13 Formation 70 youth club- 5 in each district

Identification of youth

3500000

Registration of youth club

awareness classes, Sports meets, Cultural and learning progrmme

14 Gender based special intervention -Women friendly learning centers in Idamalakudi of idukki district

Health issues, traditional healing, NTFP collection, spices branding, agriculture activity etc.

3000000

287

15 District initiative program implementation for every district

4550000

16* Tribal JLG and JEVA formation –convergence with Kudumbashree MKSP team-5 districts

Formation of 200 JLGs and JEVA team in 5 districts, Revolving Fund Distribution and training for JEVA team members

12420000

17* Medicinal plant –convergence with Kudumbashree MKSP team

Medicinal plant cultivation on

500 Ha of land in 5 districts

2000 JLG formation for undertaking cultivation

8000000

Total

8,04,20,000

Tribal Total Amount-60000000

* Convergence with Kudumbashree MKSP Team (internal Convergence)-20420000

1. Tribal JLG and JEVA formation- 12420000

2. Medicinal plant-8000000

Grant Total-80420000

288

District wise allocation and Time line – (Quarter started

from April to December)

T01-Attain Self-reliant 500 Tribal NHGs Aim

Selected 500 NHGs will be totallygraded and linked through special campaigns. Ensuring

convergence with other departments and mobilization of funds, NHGs will be made self- reliant.

Time line

Responsible person

District Name Physical (500) Financial

TVM 30 600000 First Quarter-165 NHGs with in (April – June ) Second Quarter-165 NHGs with in (July-Sept ) Third quarter-170NHGs with in (Oct-Dec )

Mrs.-Amrita G S( PO SD)

KLM 10 200000

PTA 10 200000 Mr. Prabhakaran(PM-ST)

ALP 5 100000

KTM 25 500000 Ms Sarika (SAPM)

IDK 60 1200000

EKM 10 200000

TSR 10 200000

PKD 50 1000000

MLP 30 600000

KKD 20 400000

WYD 110 2200000

KNR 60 1200000

KSD 70 1400000

Total 500 10000000

Monitoring Table SL No

District Name

No of NHGs selected for self reliant

No of NHG Prepared Micro Plan

No of NHGs received all funds ( Corpus fund/ RF/CIF)

No of NHGs received bank linkage

No of NHGs received other funds from LSGI /department

No of NHG turn into Self Reliant

289

T02-Accomplish 50 traditional livelihood activity Aim

Promotion of tribal craft product and ethnic food to the urban community will open a

way to start new more Micro Enterprises unit.

Monitoring Table Sl no

District Name

Livelihood activity Name

Group activity /individual

Total members cove rd under activity

Expenditure for Livelihood activity

District Name

Physical

Financial Time line Responsible person

TVM 3 300000 First Quarter- Complete 15 LH Activity Second Quarter- Complete 15LH Activity Third quarter-Complete 20 LH Activity

KLM 1

100000 Mrs.-Amrita G S( PO SD)

PTA 1 100000

ALP 1

100000

Mr.

Prabhakaran(PM-ST)

KTM 2 200000

IDK 5 500000 Ms Sarika (SAPM)

EKM 2 200000

TSR 2 200000

PKD 5 500000

MLP 3 300000

KKD 2 200000

WYD 13 1300000

KNR 5 500000

KSD 5 500000

Total 50 5000000

290

T03. Setting up of 250 acre farm livelihood activity Aim

To ensure livelihood activity (formation and strengthening of tribal J LGs &CIGs)

with support of Kudumbashree MKSP team.

District Name Physical Financial

Time line Responsible person

TVM 15 300000

First Quarter- Complete 100 Acre agriculture Activity

Second Quarter- Complete 75 Acre agriculture Activity

Third quarter-Complete 75 Acre agriculture Activity

KLM 5 100000


PTA 5 100000

ALP 5 100000

Mr. Prabhakaran(PM-ST)

KTM 10 200000


EKM 5 200000

TSR 5 200000

PKD 25 500000

MLP 5 300000

KKD 5 200000

WYD 70 1300000

KNR 30 500000

KSD 35 500000

Total 250 5000000

291

Monitoring table Sl No District

Name No of JLG/Animal husbandry group formed

No of members in the group

No of group received start

up or producer fund

Total expenditure

T04. JLG s Corpus Fund distribution to 300 groups

Aim

JLGs Corpus fund provided for the general purpose and purchasing seed and land preparation for farming activity



TVM 15 60000

150 NHGs will cover within 1st Quarter 150 New NHGs will cover with in 2ndQuarter


KLM 5 20000

PTA 5 20000


ALP 10 40000

KTM 15 60000

IDK 30 120000

EKM 10 40000 Ms Sarika (SAPM)

TSR 10 40000

PKD 25 100000

MLP 15 60000

KKD 15 60000

WYD 75 300000

KNR 35 140000

KSD 35 140000

Total 300 1200000

Monitoring Table Sl No District Name No of Tribal JLGs No of JLGs received Corpus Fund Total Expenditure

292

T05. Setting up of 20 bridge school for drop out Students

Aim Minimize school dropouts and ensure sustainable education and health practices

Time line

Responsible person

District Physical Financial First Quarter- Start 13Bridge school/Bridge course Second Quarter-Start 13 Bridge school/Bridge course Third quarter- Start 14 Bridge school/Bridge course


TVM 2 500000

KLM 2 500000


PTA 2 500000

ALP 2 500000

KTM 2 500000


EKM 2 500000

TSR 2 500000

PKD 4 1000000

MLP 4 1000000

KKD 2 500000

WYD 8 2000000

KNR 2 500000

KSD 2 500000

Total 40 10000000

Monitoring table Sl no District

Name No of bridge school started

N of student in the school

No of bridge course started

No of students in the bridge course

Total Expenditure

293

T06. Competitive exam based crash course provided for

1000 youth Aim

Ensuring government job to youths and preparation for writing competitive exam and PSC one

time registration process



TVM 60 60000 80 candidates average per district will cover under this crash course. 500 candidates cover within first half ( April-Sep) 500 candidates cover within 2nd half of the FY ( Oct-Mar 2019)


KLM 20 20000


ALP 10 10000

KTM 50 50000

IDK 120 120000


TSR 20 20000

PKD 100 100000

MLP 60 60000

KKD 40 40000

WYD 220 220000

KNR 120 120000

KSD 140 140000

Total 1000 1000000

Monitoring Table Sl No District Name No of CC*

started No of student join-CC

No of student registered(one time)

Total Expenditure

* crash course

294

T07.Formation of 14 Adolescents Resource center Aim

Promotion of sports and arts activity for tribal adolescents and reducing unhealthy practices in

colony and setting up of public owned library with a participatory book collection

District Name Physical Financial Time line Responsible person

TVM 1 200000

Complete within Dec 2018


KLM 1 200000


ALP 1 200000

KTM 1 200000

IDK 1 200000


TSR 1 200000

PKD 1 200000

MLP 1 200000

KKD 1 200000

WYD 1 200000

KNR 1 200000

KSD 1 200000

Total 14 2800000

Monitoring Table Sl no

District Name

No of adolescent group formed

No of adolescent group registered

No of members in these group

Total Expenditure

295

T08. Mobilization and handholding support of 250 youth for

skill training Aim

Organise special mobilization camps to ensure skill training for youth with the support of DDU

GKY team



TVM 15 15000 80 youth will cover on 1st Quarter 80 Youth will cover on 2nd Quarter 90 Youth will mobilize on 3rd Quarter


KLM 5 5000


ALP 2 2000

KTM 13 13000

IDK 30 30000


TSR 5 5000

PKD 25 25000

MLP 15 15000

KKD 10 10000

WYD 55 55000

KNR 30 30000

KSD 35 35000

Total 250 250000

Monitoring Table Sl No District No of

mobilization camp conducted

No of youth mobilized

No of youth trained

Total Expenditure

296

T09. State level Gothra Balavinjananolsavam for tribal Balasabha children

Aim Formation and Promotion of ST Balasabha activity

State Physical Financial Time line Responsible person

1 2500000

State Fest at May 1st week 2018

Mrs.-Amrita G S( PO SD) Mr. Prabhakaran(PM-ST) Ms Sarika (SAPM)

Monitoring Table Sl No District Name No of members participated Total number of programme Total Expenditure

297

T10. Gothra Peruma -Tribal art /craft/ethnic food fest-One in state and

14 district fests

Aim

Identification and Promotion of art, craft and food, thereby directly leading to formation of café units



TVM 1 200000

State Fest at May 1st week 2018

District fest will complete With in December 2018


KLM 1 150000

PTA 1 125000


ALP 1 125000

KTM 1 160000

IDK 1 250000


TSR 1 120000

PKD 1 180000

MLP 1 150000

KKD 1 140000

WYD 1 300000

KNR 1 200000

KSD 1 250000

Total 14 2500000

Monitoring Table Sl No

District Name

No of members participated

Total number of programme conducted in district

Total Expenditure

298

T11. Ooril oru divasam - convergence program Aim

Convergence activity to reduce the issues of tribal colony and promotion of activity of various

department



TVM 3 150000 15 programes with in 1st Quarter 15 programes with in 2nd Quarter 20 programes with in 3rd quarter


KLM 1 50000

PTA 1 50000


ALP 1 50000

KTM 2 100000

IDK 5 250000


TSR 2 100000

PKD 5 250000

MLP 3 150000

KKD 2 100000

WYD 13 650000

KNR 5 250000

KSD 5 250000

Total 50 2500000


District name

No of Programme Conducted

No of Department Participated

No of members attend the programme

Total Expenditure

299

T12.NHGs Corpus fund distribution-300 group Aim

Corpus fund to tribal NHGs provided for the general purpose



TVM 15 225000

150 NHGs will cover within 1st Quarter

150 New NHGs will cover with in 2ndQuarter


KLM 5 75000

PTA 5 75000


ALP 10 150000

KTM 15 225000

IDK 30 450000


TSR 10 150000

PKD 25 375000

MLP 15 225000

KKD 15 225000

WYD 75 1125000

KNR 35 525000

KSD 35 525000

Total 300 4500000


District Name

No of tribal NHGs formed

No of NHGs received corpus fund up to 31/03/2018

No of NHGs received corpus fund in 2018-19

Total Expenditure

300

T13. Formation 70 youth club Aim

Formation and Promotion of sports and arts meet among youth and registration of youth club. It aim to

reduce the activity like alcoholism, substance abuse and other anti-social activities

District Name Physical

Financial


TVM 3

150000

35 Youth club formation will complete with in the 1st half of the FY 35 Youth club formation will complete with in the 2nd half of the FY


KLM 3 150000

PTA 2

100000


ALP 2 100000

KTM 3 150000

IDK 5 250000


TSR 3 150000

PKD 8 400000

MLP 8 400000

KKD 4 200000

WYD 15 750000

KNR 5 250000

KSD 6 300000

Total 70 3500000

Monitoring Table Sl No District Name No of youth club formed No of members in the group Total Expenditure

301

T14. Gender based special intervention -Women friendly

learning centers in Idamalakudi Panchayat of Idukki district Aim

To reduce the health issues and promote NTFP product marketing and livelihood activity


IDK 21 Hamlet 3000000 Complete with in Dec 2018 Mrs.-Amrita G S( PO SD)

Mr. Prabhakaran(PM-ST) Ms Sarika (SAPM)

Total 21 hamlet 3000000

Monitoring Table Sl no District Name Physical Achievement Financial Achievement

302

T15. District initiative program implementation for every

district Aim

To implement district specific activity

District Name Financial Time line Responsible person

TVM 250000 District Mission prepare the initiative plan before May 30th Implementation will complete within Dec 2018


KLM 200000

PTA 200000 Mr. Prabhakaran(PM-ST)

ALP 125000

KTM 250000

IDK 500000

EKM 200000 Ms Sarika (SAPM)

TSR 250000

PKD 425000

MLP 250000

KKD 200000

WYD 800000

KNR 400000

KSD 500000

Total 4550000

Monitoring Table Sl No District Name District Initiative Specify No of programme conducted Total Expenditure

303

16. TRIBAL JLG AND JEVA FORMATION* Aim

To ensure food security for the poorest of the poor (tribal JLGS) in the state

Monitoring Table

SL No

Name of

District

No of JLGs formed

Amount distributed as RF

No of JEVA

Selected

17. MEDICINAL PLANT CULTIVATION*

Aim

Medicinal plant cultivation for livelihood promotion

Monitoring table SL

No

Name of

District

Area of

cultivation

No of JLGs

involved

CFCs establishment

status

*Fund will be book from the MKSP activities

304

District Wise Allotment

District Name Total Amount

TVM 3010000

KLM 1770000

PTA 1695000

ALP 1602000

KTM 2608000

IDK 8370000

EKM 2115000

TSR 2135000

PKD 5055000

MLP 3710000

KKD 2475000

WYD 11200000

KNR 4815000

KSD 5240000

55800000

State level Tribal fest ( including craft, food, cultural) 1700000

State level tribal balavinjanolsavam- Tribal balasabha meet

2500000

Total 60000000

305

Tribal Programme Activity – Under NRLM fund support Sl no Activity Description Amount

1

Social Inclusion of 300

Kadar families from 9

panchayth of Thrissure

district & 530 Koraga

families from 13

panchayth of Kasaragod

district

Identification and deploying of internal 25 RPs(

animator) from both community.

3562500

Induction training with the convergence

promoters of ST dept for 3 days. Expected

participation 50 nos

Orientation programme for LSGIs, CDSs,

Department officials, NGOs, other institution.

Panchayath wise max. 70 participants

Mobilzation for give awareness about

kudumbashree through various entry point

activity

Preparation of individual family rights plan

through MLP tools.

Entry point activity like family get together,

cultural event, celebration of national days

Formation of NHGs

2

Ensure 100%

entitlements of 154

Malampandara families in

3 panchayath of

Pathananamthitta district

Identification and deploying of internal 4 RPs(

animator) from tribal community.

804750

Induction training with the convergence

promoters of ST dept. for 3 days. Expected

participation 15 nos

Orientation programme for LSGIs, CDSs,

Department officials, NGOs, other institution.

Panchayath wise max. 50participants

Preparation of individual family rights plan

through MLP tools. ( updating MLP)

Special entitlement Distribution Adalath in

306

panchayath with the convergence of all line

departments

Entry point or entertainment activity for

community

3 Corpus fund ,Revolving

fund, Vulnerability

Reduction fund and CIF to

70 tribal NHGs in project

area

Registration and affiliation of NHGs

29445000

Distribution of funds to community

Deployment of book keepers for the illiterate

4 Bridge camps in PVTG and

nomadic area for address

drop outs children. Bridge

school for the drop outs

students

Identification of drop out children

10400000

Organize camp for drop out children

Identification of teachers and setting up of

school

Setting and implementation of bridge courses

Bridge school -day to day activities plan and

implementation

Other child development activities and

balasabha strengthening

5 Formation and

strengthening of Gender

resource centers, Youth

resource centers,

Nutritional education

centers

Youth club formation, Youth Mobilisation,

programmes,Cultural team formation

5034000

Provide health and Hygiene classes for NHGs

members

Monthly health check up and awareness classes

for NHGs members

Legal aid support, Medical aid support,Education

aid support

Entitlements support, etc

6 Livelihood activities Formation of vegetable cluster for aralam in 500

acre

1055000

NTFP collection and processing centers in

Nilambur and Thirunelly and promoting other

307

farm and Non-farm livelihood

Campaign for livelihood mobilization

Special mobilization DDU GKY and Job Mela

Special GOT, EDP Skill training

Traditional handicraft based mobilization of

Korga

7 PMU –Project

management and

monitoring cost

Honararium for co ordinators and office staff of

PVTGs and nomadic area.

14998750

CRPs support -Animators cost

Office other expences including rent and

administration costs

9 Capacity building and

institution building of 3

area

Various induction cum field level training to

NHGs leaders, ADS leaders, exclusive institution

leaders, Book keeping, Other kudumbashree and

related training programme

4700000

Legalisation of federations and convergence

meet with all line departments and LSGIs

Total 60000000

10 Expenditure reserved as

programme cost for Tribal

CRPs/ iRPs

25600000

308

T 18 -Social Inclusion of Kadar families of Thrissur and

Koraga families of Kasaragod district Aim

Mobilization and inclusion of all PVTG families into the SHGs folder

Time line Responsible

person

District Name Physical (500) Financial

First Quarter-400 families with in (April – June ) Second Quarter-430 families with in (July-Sept )

PM –Tribal ASPM tribal Kasaragod

530 families 1891250

Thrissur 300

families 1671250

830

families 3562500

Monitoring Table Sl No Name of district No of families included in NHGs No of NHGs formed

1 KSD

2 TSR

T19 Ensure 100% entitlements of Malampandara families

of Pathananamthitta district Aim.

Ensure the basic entitlements of Malmbandara tribal community of pathanamthitta district

with the support of all line department convergence. For this regular programmes adalath,

gathering, data collection etc will plan and implement.


Pathanamthitta 154 families 804750 154 families will cover with

in Dec 2018 PM –Tribal ASPM tribal

309

Monitoring Table Sl

No

Name of

district

No of families

received Ration card

No of families received

other entitlements

No of families

covered under

NHGs

T 20 .Corpus fund, Revolving fund, Vulnerability Reduction

fund and CIF to 70 tribal NHGs in project area Aim

Ensure the financial support to the PVTG NHGs and other top level tribal federations of

Kudumbashree in the area.

District Name

Physical ( No of NHGs) Financial


KSD 30 2162500 First Quarter= Support for 170 NHGs Second Quarter=Support for 170 NHGs

PM –Tribal ASPM tribal TSR 25 1527500

PTA 15 755000

WYD 150 10735000

KNR 50 7205000

MLP 100 7060000

370 29445000

310

Monitoring Table Sl

No

Name of

district

No of NHGs received

corpus fund

No of NHGs

received VRF

No of NHGs

received CIF

No of

NHGs

received

RF

Amount

expended

for fund to

community

T 21. Bridge camps in PVTG and nomadic area and Bridge

school for the drop outs students Aim

To reduce the school dropout and improve the education of tribal students through bridge courses and

bridge school

Time line

District Physical Financial

First Quarter- Start 1 school/Bridge course Second Quarter-Start 2 Bridge school/Bridge course

Responsible

person

KSD 4 camps 200000 PM –Tribal ASPM tribal

TSR 3 camps 150000

PTA 1 camp 50000

WYD 1 bridge school 3500000

KNR 1 bridge school 3500000

MLP 1 bridge school 3000000

3 bridge school 10400000

311

Monitoring Table Sl

No

Name of

district

No of camps

conducted

No of students

participated

No of school

dropout

identified

No of

bridge

school

started

No of students

re entered into

school

T 22 Formation and strengthening of Gender resource

centers, Youth resource centers, Nutritional education

centers and awareness programmes. Aim

Ensure the capacity development to understand the nutritional, health and educational

development to the tribal hamlet

District Physical Financial Time line Responsible person

WYD 3 Programes 1500000 1st quarter =5 Programmes

2nd quarter =6 Programmes

PM –Tribal ASPM tribal

KNR 3 Programes 1500000

MLP 3 Programes 1500000

KSD 1 Program 267000

TSR 1 Program 267000

11 Programmes 5034000

MONITORING TABLE

Sl No Name of district No of programme conducted No of participants Expenditure

312

T 23 Livelihood activities- GOT, EDP, Skill training

programmes

District Physical Financial


KSD 3 Programmes 390000 Complete within Dec 2018


TSR 2 Programmes 310000

PTA 1 Programme 205000

WYD 1 Programme 50000

KNR 1 Programme 50000

MLP 1 Programme 50000


T 24 Capacity building cost and institution building. NHGs

capacity building programmes Aim

Special focus capacity building to the tribal NHGs, Special ADSs and tribal CDSs members

District Name

Physical Financial

Time line Responsible

person

WYD 10 Programmes 1700000 Complete within Dec 2018


KNR 10 Programmes 1500000

MLP 7 Programmes 1300000


313

T 25 . EXPENDITURE RESERVED AS PROGRAMME COST FOR TRIBAL CRPS/

IRPS Aim

Ensure the support of community resource persons as Kudumbashree animators and provide

the financial support.

Sl No Name of District No of

Existing animators

Animators cost

1 TVM 10 1140000

2 KLM 5 570000

3 PTA 5 570000

4 ALP 0 0

5 KTM 7 798000

6 IDK 15 1710000

7 EKM 3 342000

8 TSR 5 570000

9 PKD 10 1140000

10 MLP 10 1140000

11 KKD 10 1140000

12 WYD 100 11400000

13 KNR 15 1710000

14 KSD 30 3420000

225 25650000

314

T26. Project management and monitoring cost

District Name Financial Time line

WYD 4426000 Expenditure in every month

KNR 3514000

MLP 4426000

KSD 1036000

TSR 936000

PTA 660750

Total 14998750

315


District Name Animators costas IB &

CB cost Expansion work

PVTG and Nomadic

sector

Total

TVM 1140000 0 0 1140000

KLM 570000 0 0 570000

PTA 570000 0 2475500 3045500

ALP 0 0 0 0

KTM 798000 0 0 798000

IDK 1710000 0 0 1710000

EKM 342000 0 0 342000

TSR 570000 0 4861750 5431750

PKD 1140000 0 0 1140000

MLP 1140000 17386000 0 18526000

KKD 1140000 0 0 1140000

WYD 11400000 21991000 0 33391000

KNR 1710000 17339000 0 19049000

KSD 3420000 0 5946750 9366750

25650000 56716000 13284000 95650000

316

Policy / Major Decision

1.

Tribal

Adolescents Resource centre-Protocol and guidelines for implementation

Increasing Animators

honorarium

NHGs Corpus fund-Revised guidelines for enhancing fund

Youth club- Protocol and guidelines for implementation

Women friendly learning centres in

Idamalakudi -Guideline

Guideline for Gothra balavinjanolasavam

coordination guideline for various

department

317

Documents

kudumbashree.orgkudumbashree.org/storage//files/z8wa2_kudumbashree aap...2018-04-172 SL NO PROJECT NAME STATE PLAN (IN CRORE) NRLM (IN CRORE) OTHER FUNDS(IN CRORE) TOTAL FUNDS 1 Organization