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AAP Reports October Book Sales
New York, NY, December 8, 2010Publishers book sales tracked by
the Association ofAmerican Publishers (AAP) for the month of
October decreased by 0.9 percent on theprior year to $721 million
and were up by 3.4 percent for the year to date.
In the childrens book category, Hardcover Childrens/YA sales
showed an increase of13.9 percent over October of last year with
sales of $100 million; however, year-to-datesales decreased by 11.1
percent. Childrens/YA Paperback sales are down by 3.3 percentin
October with sales totaling $50.9 million; sales fell 6.5 percent
for the year to date.
The Adult Hardcover category was down 6.5 percent in October
with sales of $242.9million, and sales for the year-to-date down by
7.7 percent. Adult Paperback salesdecreased 11.8 percent for the
month ($115 million) revealing no change for the year todate. Adult
Mass Market sales decreased 1.1 percent for October with sales
totaling $60.2million; sales were down by 14.3 percent year to
date.
E Book Sales Hold Steady At Nearly 9% of Trade Book Sales
E-book sales from participating reporting publishers continue to
grow, with a 112.4percent increase over October 2009 ($40.7
million) compared to $19.2 million in October2009. January-October
2010 year-to-date E-book sales are up 171.3 percent reaching$345.3
million compared to 127.3 million from January-October 2009.
Downloaded Audio Books also saw an increase of 20.7 percent over
last year, with salesof $6.3 million this October; and the category
was also up 38.6 percent year-to-date.Physical Audio Book sales
decreased 20.5 percent in October with sales totaling $14.7
million; sales for the year to date are down 13.5 percent.
Religious Books were down 4.1 percent for the month with sales
totaling $57.5 million,and sales were down by 0.7 percent for the
year to date.
Sales of University Press Hardcover books decreased 15.6 percent
in October to $4.4million; sales increased by 1.9 percent
year-to-date. University Press Paperback salesdecreased 13.2
percent for the month with sales totaling $3.0 million, with sales
up 4.1percent for the year. Sales of Professional books decreased
6.1 percent to $44.8 millionand were up by 8.4 percent for the year
to date.
Higher Education publishing sales increased 12.0 percent for the
month ($-22.5 million)and increased 10.6 percent for the year.
Finally, the K-12 El-Hi (elementary/high school)category posted
total net sales of $154.3 million in October, down 10.8 percent
over theprior year, and year-to-date sales of $3.3 billion, a 3.8
percent increase over 2009.
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About AAP
The Association of American Publishers is the national trade
association of the U.S. bookpublishing industry. AAPs members
include most of the major commercial publishers inthe United
States, as well as smaller and non-profit publishers, university
presses and
scholarly societies. AAP members publish hardcover and paperback
books in every field,educational materials for the elementary,
secondary, postsecondary, and professionalmarkets, scholarly
journals, computer software, and electronic products and services.
Theprotection of intellectual property rights in all media, the
defense of the freedom to readand the freedom to publish at home
and abroad, and the promotion of reading and literacyare among the
Associations highest priorities.
NOTE: All sales figures cited in this release are domestic net
sales
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