8/9/2019 AAP Reports 11% Increase in Book Sales Through
April
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AAP Reports 11.8% Increase in Book Sales through April
Adult Hardcover Show a Marked Increase of Nearly 50% for the
Month and 16.2% for
the Year
New York, NY, June 16, 2010Book sales tracked by the Association
of AmericanPublishers (AAP) for the month of April increased by
24.8% percent in April to $629.8million and were up by 11.8 percent
for the year through April.
The Adult Hardcover category was up 49.2% percent in April
compared to last year withsales of $142.9 million; sales through
April are up by 16.2% percent. Adult Paperbacksales increased 19.6
percent for the month ($128.2 million) and increased by 19.4
percentfor the year. Adult Mass Market sales decreased 17.7 percent
for April with salestotaling $49.1 million; sales were down by 6.3
percent through April. HardcoverChildrens/YA sales declined 11.2
percent for the month with sales of $40.5 million;sales through
April are down by 30.2 percent. Childrens/YA Paperback sales
decreased
0.8 percent in April with sales totaling $39.9 million; sales
fell 6.1 percent through April.
Audio Book sales posted an increase of 18.6 percent in April
with sales totaling $11.7million; sales through April are up by
15.6 percent. Downloaded Audio Books increased32.1 percent at sales
of $6 million; the category was also up 30.8 percent through
April.E-book sales jumped up 127.4 percent for the month ($27.4
million), reflecting anincrease of 217.3 percent for the
year-to-date. Religious Books were up 19.3 percent forthe month
with sales totaling $46.6 million; sales were up by 1.3 percent
through April.
Sales of University Press Hardcover books fell 1.5 percent in
April to $4.5 million; salesdecreased by 1.3 percent through April.
University Press Paperback posted a gain of 17.9
percent for the month with sales totaling $2.3 million; sales
were down 0.5 percent forthe year. Sales of Professional books rose
by 14.6 percent to $54.4 million and were upby 15.4 percent through
April.
Higher Education publishing sales increased 112.8 percent for
the month ($ 74.5 million)and increased 28 percent for the year.
Finally, the K-12 El-Hi (elementary/high school)category posted
total net sales of $164.2 million, down 1.3 percent from March
2009, andsales through April were $485.4 million, an 8 percent
increase.
About AAP
T
he Association of American Publishers is the national trade
association of the U.S. bookpublishing industry. AAPs more than 300
members include most of the majorcommercial publishers in the
United States, as well as smaller and non-profit
publishers,university presses and scholarly societies. AAP members
publish hardcover andpaperback books in every field, educational
materials for the elementary, secondary,postsecondary, and
professional markets, scholarly journals, computer software,
andelectronic products and services. The protection of intellectual
property rights in all
