April 25, 2015 AAMG 2015 - ATLANTA 1 Interpretation (SI): Visitor Engagement in the Heart of San Antonio Alicia Viera, Director of Cultural Programs, Texas A&M University - San Antonio Pat Villeneuve, Professor and Director of Arts Administration, Florida State University, Tallahassee
1. April25,2015AAMG2015-ATLANTA 1 Supported Interpretation
(SI): VisitorEngagementintheHeartofSanAntonio Alicia Viera,
Director of Cultural Programs, Texas A&M University - San
Antonio Pat Villeneuve, Professor and Director of Arts
Administration, Florida State University, Tallahassee
2. What is Supported Interpretation (SI)? SI is a model for
visitor-centered exhibitions. Model development was informed by:
VanMenschs (1990) reconceptualization of museum functions,
conflating exhibit and educate into a communication function
Knowles (1984) conception of guided interaction, an ideal learning
environment for adult learning (andragogy). Perceived shortcomings
in the constructivist museum (Hein, 1998; Hooper-Greenhill, 1994).
April25,2015AAMG2015-ATLANTA 2
3. How it Started Demonstration Project at the Hispanic
Research Center, Arizona State University, 2010
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4. Mixing It Up: Building a Mexican-American Identity in Art
This exhibition explores how seven Mexican American artists have
expressed ideas about who they are using symbols and images from
both the Mexican and U.S. cultures that impact their lives. Use the
smaller images as clues to see what is important to these artists.
What are they telling us about themselves?
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5. SI Guidelines Produced by exhibition team, including
curatorial, education, community members, and others Design process
anticipates visitors needs to know Exhibition presented as an
interface rich in educational resources Interface resources are
mostly non-textual and non-authoritarian and encourage
individualized and active learning Decisions about content assume
diverse audiences but presume no specialized knowledge Interface
includes explicit directions to cue visitor participation Visitor
contributions or feedback are shared in the interface, making
visitors an integral part of the exhibition Docents, if used, must
be retrained as facilitators of personal meaning making Evaluation
is necessary and informs current and future practices (Villeneuve
& Viera, 2014) April25,2015AAMG2015-ATLANTA 5
6. 6 April25,2015AAMG2015-ATLANTA Contemporary Latino Art: El
Corazn de San Antonio
7. 7 The Educational & Cultural Arts Center (ECAC) at Texas
A&M University-San Antonio aims to facilitate an understanding
and appreciation of Latino arts and cultures and their influences
on the United States through exhibitions and programming targeting
a variety of audiences. April25,2015AAMG2015-ATLANTA TAMU-SAs
ECAC
8. 8 April25,2015AAMG2015-ATLANTA Contemporary Latino Art: El
Corazn de San Antonio
9. 9 April25,2015AAMG2015-ATLANTA Contemporary Latino Art: El
Corazn de San Antonio
10. 10 April25,2015AAMG2015-ATLANTA Contemporary Latino Art: El
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26. 26 April25,2015AAMG2015-ATLANTA Contemporary Latino Art: El
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27. 27 April25,2015AAMG2015-ATLANTA Contemporary Latino Art: El
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28. 28 April25,2015AAMG2015-ATLANTA Contemporary Latino Art: El
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29. 29 April25,2015AAMG2015-ATLANTA Contemporary Latino Art: El
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30. April25,2015AAMG2015-ATLANTA 30 This is their Museum!
31. April25,2015AAMG2015-ATLANTA 31 This is their Museum!
32. April25,2015AAMG2015-ATLANTA 32 This is their Museum!
33. 33 April25,2015AAMG2015-ATLANTA This is their Museum!
34. 34 April25,2015AAMG2015-ATLANTA This is their Museum!
35. 35 April25,2015AAMG2015-ATLANTA This is their Museum!
36. 36 April25,2015AAMG2015-ATLANTA This is their Museum!
37. Hein, G. E. (1998). Learning in the museum. New York:
Routledge. Hooper-Greenhill, E. (1994). Museum learners as active
postmodernists: Contextualizing constructivism. In E. Hooper-
Greenhill (Ed.), The educational role of the art museum (pp.
67-72). New York: Routledge. Knowles, M. S. (1984). Andragogy in
action. San Francisco: Jossey-Bass. VanMensch, P. (1990).
Methodological museology, or towards a theory of museum practice.
In S. Pearce (Ed.), Objects of knowledge (pp. 141-157). London:
Athlone. Villeneuve, P., & Viera, A. (2014). Supported
interpretation: Exhibiting for audience engagement. Exhibitionist
33(1). April25,2015AAMG2015-ATLANTA 37 References