Aaghaz e Safar

7/21/2019 Aaghaz e Safar

1/22

GH Z-e-S F R

Conversations With Pakistan


2/22

WH TS H PPENING IN

THE PRESENT

CONTINOUS TENSE?


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Pakistanis seem to be dictated by the circumstances they are in limited options to choose from

Trust in people, political and public institutions is fast evaporatingStuck in a rut and routine in an attempt to bear with the high tideGrowing compleities at home and in the society

Getting more and more cautious in making monetary!investmentdecisions

There is pessimism all around him

MAY/MAY NOT BE KEPT


4/22

MANY PEOPLE OUT THERE TO HEAR US BUT NO ONE IS


5/22

What this country ns is "or#r s$ch %orth &istnin' to(


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GH Z-e-S F R

Conversations With Pakistan


7/22

WH T IS GH Z-E-S F R?

One hour TV show which will have the internationally acclaimed

documentary flm director/journalist Sharmeen Obaid Chinoy behind thecamera and the versatile and the extremely popular artist Fawad Khanhostin it

Show to be aired durin the !rime Time transmission o" ##$ news

The most expensive proramme ever produced under the ##$ banner

%n the proramme& the uests will tal' about he complex issues con"rontintheir lives

First time ever that a proramme o" this manitude and this nature o"content/presentation style will be produced and aired in !a'istan


8/22

Shou& % &oo) at Aa'ha*++Sa#aras a T, $ro'ra"" on&y-

NO!


9/22

A ha truth is a %ho& &i(


10/22

Aa'ha*++Sa#ar ThMo."nt!

A /o""onPa)istani

R&.antAuthoritis

Aa0 N%s

Nee to !ook "e#on a T$ %ro&ra''e(((


11/22

Throu'h Aa'ha*++Sa#ar % ar

'ttin' in.o&. in

/on.rsations %ith Pa)istan


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There are many talk-showsavailable that highlight our

problems but they do not provideany solution to us

VIEWER ISSUEOUR

STRENGTHVIEWER ISSUE OUR STRENGTHMARKETING OPPORTUNITY

Solution-oriented Conversations with Pakistan

Aaghaz-e-Safar

OPPORTUNIT) *ETECTION


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WH) *O WE +NOW TH T

GH Z-E-S F R WI,,

C,IC+?

h #


14/22

SOC credibility

Aa'ha*++Sa#arHi'h&i'hts


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HOW C N )OU OIN GH Z-E-S F R?

PROGRAMME MAINSPONSORSHIP

PRO1U/TPLA/EMENT

PROGRAMME /O+SPONSORSHIP ON+2IEL1 PRO1U/T

PLA/EMENT

BRAN1EN1ORESEMENT

NOMEN/LATURE

SPE/IAL S/REENINGPROMOTIONAL PLANS

HOAR1INGSINTEGRATIONS

E3/LUSI,ITY /LAUSE

EN1 /RE1ITS42ELI/ITATIONS


16/22

IN$EST.ENT OPTIONS

TITLE IN,ESTMENT BRA/5ET

No"nc&atur

Bran Enors"nt

/ontnt Int'ration

Prouct P&ac"nt

Pro'ra"" /o+S$onsorshi$s

On+2i& Prouct P&ac"nt

En /rits 2&icitations

S$cia& Scrnin's4 Pro"otiona&P&ans

E6c&usi.ity /&aus A

N%s$a$r Pro"otions A

Hoarin's Int'rations


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Inte&ration O%%ort/nities

%n terms o" the mini documentaries& we can try and et broll o" hoardins etcand use it in the pieces(

)e can also subtly place the product in broll/v*s durin the documentaries&but this will vary based on the product itsel" and the nature o" the interview(+any o" our pieces are very hard hittin and serious/traic in nature& andthus interatin a water bottle , a cup o" tea is possible(

%F there are interactive se-uences& say a number o" people tal'in to eachother& then someone can hold a product in their hand(

)e would suest that it would be best to limit product placement to the setitsel" and the lare .C screens that were commissioned "or this purpose(

This way& the advertisin will be more outriht and honest and will notimpact the story tellin and emotional nature o" the stories bein "eatured(0iven the nature o" the show& we run the ris' o" cheapenin the entireviewin experience i" we are not care"ul(

#ny %dea o" interation can be share , implement out with mutual


18/22

UP TO TR) SO.ETHING

/n-CON$ENTION ,?


19/22

INTEGR TE* PRO.OTIONS P RTNERS

/&&u&ar Sr.ic /o"$anis

Cheaper 1ates Toll 2umber

Shoots outside their "ranchises/near theirhoardins

Eucationa& Institutions

#dmissions

Tuition Fee

Scholarships

2oo71rin)s

Carried/consumed by the 1esearch Team

)ater bottles on the host3s table/in"ront o" thepanelists

Socia& Mia

Coverae

Stories3 Submission

Auto"o8i&

Vehicle ta'in the researchers to di4erentplaces

Vehicle ta'in the host to di4erent locations

Wrist Watchs7Accssoris7/&othin'

5ost

1esearch Team

E&ctronic Ga'ts

1esearch team3s

Cell phones

.aptops

Voice 1ecorders

Tra.&

#irline 6air7travel to be shown8


20/22

ENCOUR GING PRO*UCT

P, CE.ENT 0EC USE(((


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ENCOUR GING PRO*UCT P, CE.ENT

0EC USE1

#aha97e7Sa"ar will be stron on audience interaction: theenactments will be spontaneous and true and this willenhance brand recall with viewers

5iher audience involvement in #aha97e7Sa"ar will trierloner recall

The audiences3 a;nity/recall "or the brand will be muchhiher "or #aha97e7Sa"ar as opposed to a daily soap


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,et2s Ta!k3

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Aaghaz e Safar