AACD MEDIA KIT 2013Your direct connection to dentistry’s most passionate practitioners

www.AACD.com/ReachAACDers

AACD dental professionals are a uniquely progressive group committed

to their education and the evolution of dentistry. Their passion for learning

new techniques combined with their overall focus on esthetics results

makes them the perfect audience for not only our company, but any

company wanting to reach advanced practitioners.

Tim Sayegh, Six Month Smiles, Inc.

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The AACD comprises the most progressive, passionate minds in cosmetic dentistry including leading cosmetic dentists, laboratory technicians, hygienists, dental assistants, educators, researchers, manufacturers, and students. The smile is their field of expertise, chosen avocation, and life’s work.

OUR MISSION: STRIVING FOR A SMILE THAT CONNECTSThe AACD believes that responsible esthetics means dealing with beauty that’s more than skin-deep. The AACD was formed in 1984 by Drs. Jack Kammer and Jeff Morley. Now with more than 6,400 members in 70 countries, it aims to create exciting learning and social environments where the confluence of health, beauty and function inspire excellence in cosmetic dentistry.

AACD complements and perpetuates the educa-tion process by offering superior educational opportunities; promoting and supporting a respected Accreditation credential; serving as a user friendly and inviting forum for the creative exchange of knowl-edge and ideas; and providing accurate and useful information to the public and the profession.

WHAT WE BELIEVEThe AACD will:

• Demonstrate that the Academy unequivocally stands for the practice of responsible esthetics.

• Be the primary dental resource for patients as they maintain their health, function and appear-ance for their lifetime.

• Clearly state and acknowledge that esthetic dentistry must complement the overall general and oral health of the patient, and do no harm.

• Strongly encourage that treatment decisions are based on the foundation of evidence-based protocols and sound clinical judgment.

• Strongly encourage that cosmetic dentistry integrates interdisciplinary medical and dental treatment to enhance outcomes and minimize the loss of healthy human tissue.

• Champion and provide minimally invasive treat-ment protocols, when and where appropriate, that are consistent with the long-term health and needs of the patient.

• Encourage the use of innovation in technology and materials to deliver dentistry that is predict-able and long lasting.

THE SMILE: OUR MEMBERS’ FIELD OF EXPERTISE

If you really want to help your patients have nicer

results, you have to be in a position to deliver. AACD

improves your skills. I am who I am today, because

of AACD.

Les Latner, DDS

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MEMBERSHIP PROFILE

MEMBERSHIP PROFILESince 2003, the AACD membership has nearly doubled in size. Currently, more than 6,400 dental professionals call the AACD their profes-sional home, making the Academy the world’s largest cosmetic dental organization focused on advancing excellence in the art and science of cosmetic dentistry and ethical patient care.

87%

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6

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2.5

WORLDWIDE MEMBERSHIP BASEAACD supports members in more than 70 countries world-wide. In fact, more than 1,000 AACD members are located outside of the United States, creating a global marketplace for your business.4

2

4

84%

AACD is my community. I’ve formed close personal

and professional bonds with many fellow AACD

members…it’s the time with my colleagues and

friends—in the hallways

and at social events—that I

cherish the most.

Marilyn Calvo, DDS

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”

JOURNAL OF COSMETIC DENTISTRY

EDITORIAL CONTENTNew enhancements that include:

• Tip articles from prominent educators in the field.

• Visual essays that highlight an outstanding or an informative clinical case, technique, or approach from both leading clinicians and laboratory technicians.

• Quick reads including: Guest Editorials and interviews.

Main FeaturesWell-renowned dental clinicians share their expertise and findings in the rapidly evolving field of cosmetic dentistry.

Accreditation EssentialsClinical cases are intricately explored to enhance, focus, and develop core skills required to pass the AACD Accreditation process.

Annual AACD Scientific SessionA glimpse of innovative topics that will be presented at the next annual AACD scientific session and a closer look into the minds of some of dentistry’s premier educators.

READERSHIPJournal of Cosmetic Dentistry (jCD) readers are focused on cutting-edge clinical content. By exploring the latest technological advancements, products, and services in dentistry, their keen eyes for new developments, modern technolo-gies, and innovative products make them a leading target your business cannot afford to miss.

WORLDWIDE CIRCULATIONThe jCD reaches more than 6,400 AACD dental professionals in more than 70 countries worldwide. The special issue (distributed in the fall) of the jCD reaches nearly 10,000 dentists worldwide. In addition to the print edition, the digital jCD reaches more than 16,000 people world-wide via phones and tablets.

87% of AACD members believe that the Journal of Cosmetic Dentistry is their most

valued benefit (important or extremely important) to their membership.

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jCD ADVERTISING RATES (all rates listed in USD)

Four Color 1x Regular Issue 4x Regular IssueFull-Page $2,755 $2,575 Half-Page $2,180 $2,015Third-Page $1,850 $1,690Quarter-Page $1,395 $1,255Black & White 1x Regular Issue 4x Regular IssueFull-Page $2,120 $1,975Half-Page $1,540 $1,405Third-Page $1,195 $1,055Quarter-Page $705 $585Cover Rates 1x Regular Issue 4x Regular IssueInside Front Cover $3,495 $3,390Inside Back Cover $3,345 $3,215Back Cover $3,705 $3,605

jCD ADVERTISING DEADLINESSpring 2013 DeadlineSpace Reservation December 3, 2013Ad Material January 2, 2013Release Date March/April 2013Summer 2013 DeadlineSpace Reservation April 1, 2013Ad Material May 1, 2013Release Date July/August 2013Fall 2013 DeadlineSpace Reservation June 3, 2013Ad Material July 1, 2013Release Date October/November 2013Winter 2014 DeadlineSpace Reservation August 1, 2013Ad Material September 3, 2013Release Date December/January 2014

Inserts• Two-page insert: 2x black & white

earned rate• Four-page insert: 4x black & white

earned rate

Additional Pricing Information• No agency discounts accepted• Add 10% to guaranteed ad positions• Ride-alongs, BRCs, CD-ROMs,

supplements, and bellybands available upon request

• Value-added services available for multiple insertions

Questions?Please call 800.543.9220 or e-mail advertising@aacd.com with questions.

10% Discount for AACD Corporate Members

jCD MECHANICAL REQUIREMENTS

AD SPECS Two-Page Spread (1) Width HeightBleed* 17.25” 11.375”Trim 16.75” 10.875”Live Area 15.5” 10”Full-Page (2 & 3) Width HeightBleed* 8.875” 11.375”Trim 8.375” 10.875”Live Area 7.5” 10”No Bleed 7” 9”Half-Page (4 & 5)* Width HeightVertical 3.5” 9”Horizontal 7” 4.5”Third-Page (6) Width HeightVertical 2” 9”Quarter-Page (7 & 8)* Width HeightVertical 2” 7”Horizontal 7” 2”

*Please send both formats (horizontal and vertical) when sending half-page and quarter-page ads.

Bellybands and BookmarksPlease contact the AACD Executive Office at 800.543.9220 for further information.

Ad Submission RequirementsSee Advertising Policies and Submission Requirements

Shipping InformationShip a press quality PDF of your advertisement and color proof showing crop marks and bleed on CD or DVD to:American Academy of Cosmetic DentistryAttention: Jeff Roach402 West Wilson StreetMadison, WI 53703

OR

E-mail advertising@aacd.com

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jCD Two-Page Spread Trim: 16.75” x 10.875”

Gutter allowance: total of .5” or .25” per page

Full-Page with Bleed*Trim: 8.375” x 10.875”

Full-Page no Bleed*7” x 9”

Half-Page Vertical3.5” x 9”

Third-Page Vertical2” x 9”

Quarter-Page Vertical2” x 7”

Half-Page Horizontal7” x 4.5”

Quarter-Page Horizontal7” x 2”

37% of AACD members report that between 2 and 10 additional dental professionals read their copy of the Journal of Cosmetic Dentistry.

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In addition to the Journal of Cosmetic Dentistry print publica-tion, the AACD has introduced a digital edition for cosmetic dentistry’s premier publication. As an advertiser, this allows for expanded multimedia enhancements that can make your advertisements come alive. You will also receive the following value-added services within the digital edition for free with your print advertisement:

• Hyperlink to advertiser URL and e-mail links• Advertiser placement in pull down menu on the tool bar• Presence in Journal of Cosmetic Dentistry digital library for

increased viewing opportunities

DIGITAL MEDIA ENHANCEMENTS

Rates (all rates listed in USD) Per AdvertisementPresentation Page $1,250Blow-in Card $1,000Slideout Page $1,000Video $750Audio $500Business Reply Card $500Slide Show $500

AACD’s Journal of Cosmetic Dentistry is published as both print and an interactive digital edition.

ADVERTISING DEADLINES

Issue DeadlineSpring 2013 1/2/2013Summer 2013 5/1/2013Fall 2013 7/1/2013Winter 2014 9/3/2013

10% Discount for AACD Corporate Members

JOURNAL OF COSMETIC DENTISTRY—DIGITAL EDITION

Presentation Page–Full-Page advertisement located opposite the Back Cover. Available in digital edition only. Only valid with purchase of print advertisement.

Blow-in Card–Blow-in Cards are a great way to showcase your advertisement without disrupting the flow of the publica-tion. Digital edition only option.

Slideout Page–This unique space is perfect to highlight your advertisement. Ad appears in center of desired page. Digital edition only option.

Video–An integrated video that can include audio, which plays automatically with an option to have to hit “Play” on page.

Audio–Capture the attention of readers with a vibrant audio advertisement.

Business Reply Card–Business Reply Cards allow the reader to fill out a short form that is sent directly to the advertiser for personal follow up.

Slide Show–Slide shows are powerful tools that can turn your digital advertisement into a dynamic multi-media production.

85% of AACD members either read 50 percent

or more of their issue of the Journal of Cosmetic

Dentistry or find it valuable enough to save for later reading and reference.

ACADEMY CONNECTION

Connect with dentistry’s most committed and passionate practitioners! The information-packed Academy Connection is published bi-monthly and keeps members up-to-date on the latest develop-ments inside the AACD and the cosmetic dental community. Advertising in the Academy Connection is an incredibly affordable way to reach the entire AACD membership and online visitors. Additionally, the new, all-digital format features more engaging and interactive content, and reader enhancements, including:

• Direct access to advertisers and sponsors by clicking on advertisements

• Ability for readers to easily share the Academy Connection with colleagues

• Open access to the digital edition to all visitors, including non-member dentists, on AACD.com

• Potential multi-media video and audio options embedded within related articles and advertisements.

• An eco-friendly, easy-to-read format

SPECIAL VALUE-ADDED SERVICES (INCLUDED IN AD PRICING):

• Hyperlink to advertiser URL and e-mail links • Advertiser placement in the pull down menu on

the tool bar• Placement of logo on article text boxes and

viewer tool bar• Presence in Academy Connection digital library

for increased viewing opportunities

For advertising rates combined with the Journal of Cosmetic Dentistry print publication, please contact Jeff Roach at jeffr@aacd.com.

RICH MEDIA INTEGRATIONContact AACD Advertising about multimedia enhancements to ads including audio, slideshow, and video options.

• Video–An Integrated video that can include audio, which plays automatically with an option to hit “Play” on page. $300

• Audio–Capture the attention of readers with a vibrant audio advertisement. $200

• Slide Show–Slide shows are powerful tools that can turn your digital advertisement into a dynamic multi-media production. $200

AACD’s Academy Connection is published as an interactive, digital edition.

ADVERTISING DEADLINESIssue DeadlineJan./Feb. 2013 12/20/2012March/April 2013 2/15/2013May/June 2013 4/18/2013July/August 2013 6/13/2013Sept./Oct. 2013 8/15/2013Nov./Dec. 2013 10/17/2013

Rates (all rates listed in USD)

1-2 Issues

3-5 Issues

6 Issues

Quarter Page $600 $450 $300Half Page $1,000 $800 $600Full-Page $1,400 $1,175 $950Back Cover $1,500 $1,150 $975Inside Back Cover $1,550 $1,200 $1,050Inside Front Cover $1,600 $1,450 $1,200

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CLASSIFIED ADVERTISINGClassified advertising in the Academy Connection allows members to make announcements, solicit sales, and/or service needs related to dentistry. Examples of classified ads include, but are not limited to, sale of a practice, laboratory, and/or equipment, and dental professionals seeking employees or employment.

CLASSIFIED ADVERTISING RATES (ALL RATES LISTED IN USD) PER ISSUE

• $2 per word • $50 per image

MECHANICAL IMAGE REQUIREMENTSWidth = 1” x Height =1” Resolution = 300 dpi (or 300 x 300 pixels)

ADDITIONAL INFORMATION• Classified ads are available only to AACD

members• The AACD has the right to refuse any classi-

fied ad if it contains inappropriate content• $30 minimum per ad• All classified ads will be placed online for

60 days. • Free e-mail and/or web site link.

Ad Specs Width HeightFull Page Bleed 8.875” 11.375”Full Page Trim 8.375” 10.875”Full Page Live Area 7.5” 10”Full Page No Bleed 7” 9”Half Page Vertical 3.5” 9”Half Page Horizontal 7” 4.5”Quarter Page 3.25” 4.5”Quarter Page Vertical 2” 7”Quarter Page Horizontal 7” 2”

MATERIAL SPECIFICATIONS• Press quality PDF, with all fonts fully embedded • Color proofs preferred; the AACD is not liable for

any variations of an ad if a proof is not provided • CMYK files only; 300 dpi for all art

CONTACTFor more information about digital enhancements like blow-in cards, bellybands, bookmarks, etc., contact Jeff Roach at 800.543.9220 or E-mail jeffr@aacd.com.Ship a press quality PDF and color proof of the advertisement on CD or DVD to the following:American Academy of Cosmetic DentistryAttention: Jeff Roach402 West Wilson StreetMadison, WI 53703

AACD eUPDATE

Reach the world’s largest organization of cosmetic dentists on a weekly basis! The American Academy of Cosmetic Dentistry’s eUpdate highlights industry news, Academy happenings, recent trends, product innovations, and educational updates.

eUpdate is sent weekly to all AACD members with e-mail addresses and enjoys higher-than-average open and click-through engagement rates.

RATES (4 ISSUES PER MONTH):

Frequency Monthly QuarterlySkyscraper $600 $1,500Block $400 $900

* Includes hyperlink to advertiser URL and/or e-mail

MATERIAL SPECIFICATIONS Skyscraper: 125 pixels wide x 300 pixels tallBlock: 125 pixels wide x 150 pixels tall

Make sure there are no spaces in the file name. Ex: AACD_eUpdate_skyscraper.jpgStatic ads only; no animation. File must be in GIF or JPG format, and no larger than 90KB.E-mail materials to jeffr@aacd.com.

ADVERTISING DEADLINESeUpdate is distributed each Thursday. Materials are due a week before scheduled start date.

For advertising rates combined with the Journal of Cosmetic Dentistry print publication or the AACD Academy Connection digital edition, please contact Jeff Roach at jeffr@aacd.com.

Did you know that more than a quarter of all new AACD members find out about the Academy from you—our current members?

Continuing through March 2013, make a commitment to share the AACD spirit with at least one other dental professional.We'll even sweeten the pot! Each new member referral earns you one entry into the Member Referral Challenge, so the more you recruit, the better your chances of winning!

The AACD has customizable letters, a PDF version of the AACD Membership brochure, and more resources available here that you can use to engage your colleagues.

Just make sure your colleague enters your name into the "How Did You Hear About the Academy?" section under Colleague Name when they join.

Rather, the more new members who mention your name when they join will increase your chances of winning.

The point, of course, is that we want to see everyone engage in the challenge so everyone has a chance to win.

You'll also be recognized for your efforts in the President's Honor Roll.

So tap into your contact capital today and accept the challenge!

Take the Member Referral Challenge...and You Could Win!

And we've made it even easier for you.

Remember, these prizes will not be awarded to the one who recruits the most members ...

You could win one of these prizes:

• An all-expenses paid trip to the 30th Annual AACD Scientific Session in Orlando, FL (valued at more than $3,000) • The latest iPad • A one-year AACD membershipThe more members you refer, the greater your chance of winning!

AACD DIGITAL ADVERTISING OPPORTUNITY! AACD is now offering a limited number of paid membership e-mail blasts. You provide

the content, we deliver. This is a great way to reach more than 6,000 of cosmetic dentistry’s most progressive individuals! Contact Jeff Roach, jeffr@aacd.com for more information on how to get started.

NEW!

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AACD CONFERENCE PRELIMINARY GUIDE 2014

REACH MORE THAN 80,000 DENTAL PROFESSIONALS WORLDWIDE!The AACD annual scientific session is the world’s premier continuing education event focused on cosmetic dentistry. Attendees from around the world come to network and learn about the latest advancements in the rapidly evolving field of dentistry. Leading dentists and laboratory technicians attend the annual AACD scientific session each year, along with team, guest, and spouse attendees. Recipi-ents of the printed Preliminary Guide include 12,000 dental professionals including all members of the AACD, as well as prospective members. The digital edition of the Preliminary Guide will be distributed to more than 70,000 dental professional worldwide and available online at www.aacd.com. This highly anticipated guide is a great way to connect your business with the quality education AACD is known for.

Rates (all rates listed in USD) Inside Front Cover $4,300Inside Back Cover $4,200Back Cover (1/2 Page Print, Full-Page Digital)

$3,700

Daily Schedule Pages(Wednesday, Thursday, Friday, Saturday & Exhibitor)

$3,300

Facing Pages(Recommended Courses, Wednesday, Thursday, Friday, Saturday & Exhibitor)

$3,000

*Daily Schedule pages to feature tabs on digital edition only

Preliminary Guide prices in effect for 30th Annual AACD Scientific Session taking place in Orlando, FL from Wednesday, April 30 - Saturday, May 3, 2014.

Digital Media Enhancements (all rates listed in USD)

*Special Presentation PageDigital Edition only • Full-Page Opposite Front Cover

$3,000

Video $1,500

Audio $1,000

Slide Show $1,000

ADDITIONAL INFORMATION• Preliminary Guide is saddle stitched• All ads are four-color• Due to the limited number of advertisements

available, reservations are taken on a first-come, first-served basis

• Ask about multimedia and interactivity options available in the digital edition

SHIPPING INFORMATIONShip a press quality PDF and color proof of the advertisement/showing bleed on CD or DVD to the following:American Academy of Cosmetic DentistryAttention: Jeff Roach, Director of Strategic Partnerships402 West Wilson StreetMadison, WI 53703ORE-mail jeffr@aacd.com

Advertising DeadlinesSpace Reservation September 7, 2013Ad Material September 7, 2013Release Date Fall 2013

Ad Specs Width HeightBleed 9” 11.5”Trim 8.5” 11”Live Area 7.5” 10”

10% Discount for AACD Corporate Members

CONFERENCE BUZZ

Reach attendees of the AACD’s annual meeting directly with the AACD’s Conference Buzz, an e-newsletter for conference goers. The Conference Buzz will keep attendees abreast of the news, events and updates surrounding the AACD meeting on a monthly basis. Last year’s Buzz averaged an open rate of more than 50%! Advertising in the Conference Buzz is an easy and affordable way to reach dentistry’s most passionate and committed practitioners. Two In-Context Story ad positions and three Skyscraper ad positions are available in each issue. Don’t miss this opportunity to promote your presence at this year’s meeting. The Conference Buzz is published approximately 8 times throughout the year.

RATES FOR ALL 8 ISSUES:

Type CostIn-Context Story Ad $3,000Skyscraper Ad $2,000

* Includes hyperlink to advertiser URL and/or e-mail

MATERIAL SPECIFICATIONS Skyscraper Ad: 125 pixels wide x 300 pixels tallIn-Context Story Ad: 75 words and an image (100 pixels wide x 100 pixels tall)

Static ads only; no animation. File must be in GIF or JPG format, and no larger than 90KB.E-mail materials to jeffr@aacd.com.

ADVERTISING DEADLINES

Issues Deadline1-8 October 1, 2013

*Ad content may be changed on an on-going basis.

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Illupta nemquata si blates estius ex etur audae. Natur aut aditibusam sum quasim et pe rere veritis asperorro expedi omnimet, ut aut ullam repudant.Uptatem lautecullam facepelique quodisquo tet plit ame optatur sundaepta sitatus sit int pos es incil maio. Itassunti solupie nesequis voluptatur? Numquaepra cum sequi dis audant est, que ped quuntiunt, ut adicidem repe rem verum, abo. Cone sit accabor ehentur ionsectur? Lut inctiam volum nonsequi quam consedit, quam faceri cus ne ommodia volupti busaper itatem volestem

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Our Story Here

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Our Story Here

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SPONSORED CONTENT:Your Headline Here

SPONSORED CONTENT:Your Headline Here

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COSMETIC DENTISTRY MARKETPLACE

The Cosmetic Dentistry Marketplace is the definitive online resource for cosmetic dentistry buyers and suppliers, developed by AACD and MultiView, Inc., with the dentist in mind. The Marketplace gives dental professionals a competitive advantage by providing them with the powerful tools they need to connect to the suppliers they want. Instead of searching through pages of irrelevant clutter, the Marketplace presents only the products and services relevant to cosmetic dentistry. As an advertiser, the Cosmetic Dentistry Marketplace represents a digital focal point where you can connect to dentistry’s core group of customers. With flexible campaign and inventory options, the Marketplace gives businesses new ways to bridge the gap to a qualified audience year-round without the limitations of pay-per-click. For more information, contact a MultiView Professional:Phone: 1.800.816.6710E-mail: AACD@multiview.com Web site: www.multiview.com

AACD’s annual meeting is the best of the year for esthetic

dentistry. If you only go to the annual meeting, it justifies

the membership. Joining is a personal decision, but AACD

just keeps getting better and better... don’t miss out!

John Calamia, DMD

“”

The AACD has long enjoyed the support of corporate partners in the dental profession who share our mission of advancing the art and science of cosmetic dentistry and encouraging the highest standards of ethical conduct and responsible patient care. Take advantage of AACD’s Corporate Membership program and have access to a wide array of exclusive benefits and cost savings including:

• 10% discounted booth rental at the annual AACD scientific session

• 10% discount on advertising in the Journal of Cosmetic Dentistry and the annual AACD scien-tific session program guide

• Your logo displayed on the AACD Web site’s Corporate Member page, including a hyperlink to your Web site

• Free AACD membership mailing list once per year

• Free Web site link if exhibiting from exhibitor’s page

• Full contact information listing in the special Cor-porate Member section of the online member-ship directory

• One designated company representative will receive all membership publications (Journal of Cosmetic Dentistry, the Academy Connection, and the AACD eUpdate) and will have the right to vote and serve on the AACD Board of Directors

• Up to three full-time employees of Corporate Members shall be allowed to register for the an-nual AACD scientific session at the full-member rate

• The right to advertise that your business is a “Corporate Member of the American Academy of Cosmetic Dentistry” and use the AACD Corpo-rate logo in your marketing materials

• Membership plaque to display in your office• Two exhibitor points received for annual dues

payment

CORPORATE MEMBERSHIP

Corporate Member Investment $2,500

CORPORATE MEMBERS SAVE ON REACHING AACD MEMBERS

Standard Rate (all rates listed in USD) Standard Price Corporate Savings1 Prime Corner Booth at annual AACD scientific session

$3,000 $2,700 $300

4 Full-Page, four-color ads in the Journal of Cosmetic Dentistry

$9,996 $8,996 $1,000

1 Full Tab-Page ad, four-color ad in Scientific Session Program Guide

$2,500 $2,250 $250

1 AACD membership mailing list $2,100 FREE $2,100

Total Savings = $3,650

For more information contact Jeff Roach, Director of Strategic Partnerships, at 800.543.9220 or jeffr@aacd.com.

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Advertisers and their agencies assume any liability for the content of their advertisements in all AACD publications and the AACD Web site, including any claims arising there from. The AACD reserves the right to reject any advertise-ment considered unsuitable according to AACD policy. The current editor of the Journal of Cosmetic Dentistry cannot be utilized in any advertisement for product endorsement. Officers of the Academy, members of the Board of Directors, and members of the American Board of Cosmetic Dentistry may endorse products, but may not include their Academy position in the endorsement. All elected or appointed officials of the Academy who utilize their titles in their speaking, writing, or advertisements must include a disclaimer that states: “The AACD does not endorse any products or commercial techniques. The opinions I express here are my own and should in no way be interpreted to imply that they necessarily represent those of the AACD.” In addition, the AACD does not rent the use of our mailing list or publish ads for competing dental meetings in the Journal of Cosmetic Dentistry, the Academy Connection, through the AACD eUpdate, or on the AACD Web site. An example of a “competing meeting” is one taking place within 30 days of the start or finish of the annual AACD scientific session or any other AACD-sponsored meeting.

PAYMENT TERMS AND CANCELLATION POLICYInvoices must be paid within 30 days of the date of billing. If an invoice is past 30 days, payment needs to accompany the new artwork for the next ad. If a second advertisement is scheduled with the original invoice outstanding, the advertising will only be allowed to run if payment for the new advertisement and for the outstanding invoice accompanies the artwork for the new ad. Cover advertisements cannot be canceled. No cancellations will be accepted after the artwork deadline has passed. Cancellations submitted less than two weeks prior to the artwork deadline will be charged a $250 (USD) administrative fee.

Any advertiser canceling a contract after it has begun will be charged a short rate in addition to the $250 (USD) administrative fee. The short rate is dependent upon the total number of advertisements that have run. All invoices that become past due will be assessed a 5% late fee for each month the invoice remains overdue. All accounts must remain current in order to exhibit at the annual AACD scientific session or any other AACD-sponsored meeting.

PRODUCTION CHARGESThe AACD only accepts digital artwork as outlined in the advertising specifications guidelines. Any variations made to artwork submitted may result in additional charges.

AD SUBMISSION REQUIREMENTSPlease use the following specifications for Macintosh and PC Platforms when creating ads for print and web.

Preferred Software for Ad Submissions• Press quality PDF, with all fonts fully embeded,

show crop marks and bleed• Adobe Illustrator® Photoshop® InDesign® CS6• QuarkXPress™ (Native Quark files will NOT be

accepted, as Adobe InDesign is used for layout of our publications. All Quark files must be sent as press quality PDF showing crop marks and bleed.)

Fonts• Postscript fonts only; no True Type or Multimaster fonts• Include all printer and screen fonts• No applied styles for bold or italic• Change fonts to outlines in Illustrator®, InDesign, and

all applicable programs.• Flatten all Photoshop® files

Proofs for Print• Color proofs must be provided• The AACD is not liable for any variations of an ad if a

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Printing Specifications• Direct to plate; Four-color• Perfect binding ( jCD)• Spiral bound (Scientific Session Program Guide)• Saddle Stitched (Scientific Session Preliminary Guide

and other program books)

Web site Requirements• Ad size is correct; RGB files; 72 dpi for all art• Save as JPG, GIF or PNG• Contact AACD for size and file specifications

Contact• Director of Strategic Partnerships, Jeff Roach

jeffr@aacd.com, advertising@aacd.com, or 800.543.9220

• Art Director, Lynnette Rogers and Graphic Designer, Elizabeth Cousineau lynnetter@aacd.com, elizabethc@aacd.com, or 800.543.9220

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American Academy of Cosmetic Dentistry

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Journal of Cosmetic Dentistry

Academy Connection eNewsletter

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Comments:

The AACD is a wonderful partner and a very valuable resource for dentistry! They

provide quality education and mentoring for dental professionals aspiring to take

their esthetic talents to the next level. Additionally, they are a great resource for

helping us share our messages to the profession. Over the years, we have developed

tremendous, long-lasting relationships with the AACD and their constituents.

John Isherwood

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American Academy of Cosmetic Dentistry402 West Wilson StreetMadison, WI 53703E-mail advertising@aacd.comWeb site www.aacd.com