Meeting Unprecedented DemandAn Innovative Approach

AACC San Antonio, April 21, 2015

Dr. Cathy Kemper

Vice President of Learning

Dr. Ronald Dewlen

Dean of Instruction

Wayne Wauters

Director of Employment

Lana Pigao

Manager of Strategic Communications

Meet the Presenters

Petrochemical Industry Forecast

Texas Gulf Coast

• 50,000 new workers over next decade.

• Multi-billion-dollar expansions in refinery capacity.

• Retirement of the baby-boomers.

• Changes in technology requiring post-secondary education.

• Bottleneck effect caused by scarcity of qualified instructors.

The Response: CCPICommunity College Petrochemical Initiative

Funding

• $500K startup grant from ExxonMobil in 2013.

• Two subsequent grant renewals, totaling $1.5M in support.

Commitment

• Presidents of the 9 colleges in the Gulf Coast Consortium of Community Colleges.

• Lee College appointed lead institution.

CCPI Organizational Structure

Steering TeamCollaboratively guides the work of the 9 colleges and maintains fiscal responsibility.

• Sub-Team 1: Faculty Recruiting

• Sub-Team 2: Student Recruiting

• Sub-Team 3: Resource Development

• Sub-Team 4: Marketing

Sub-Team 1Recruitment of Faculty/Instructors

Goal:Find strategies for identifying, recruiting, and maintaining a qualified pool of instructors for the high-demand programs serving the chemical manufacturing industry.

Gaps/Barriers to Recruitment

• Each college works independently to find qualified faculty.

• No unified regional HR approach to advertising teaching jobs effectively.

• Challenge of small budgets and high costs for advertising.

Strategy

• Collaboratively share our personnel, knowledge, and grant resources to conduct large-scale faculty recruiting in highly visible venues.

Faculty Recruiting Tactics

• Share technology expertise between HR offices to make recruiting more effective.

• Advertise faculty positions in high-impact industry publications.

• Reach out to retiring baby boomers to “Leave a Legacy” by teaching in their field.

• Bring visibility to career opportunities for faculty and students at the Houston Livestock Show and Rodeo.

Future Faculty Recruiting Tactics

• Create CCPI instructor recruiting presentations for delivery face-to-face and online.

• Create CCPI instructor training videos.

• Create “hot jobs” CCPI website on Facebook with links to all 9 colleges.

• Expand use of www.indeed.com with click-through ads.

More Faculty Recruiting Tactics

• Schedule regular CCPI Internet radio interviews with HCCS Northeast station.

• Tell our story to high impact national organizations in multiple media formats.

• Create a micro-site for all 9 colleges via a job board service.

• Create a standardized tracking method for identifying how applicants learned about teaching jobs.

Tool Kits

• Human Resources tool kit with instructions for creating click through ads and resources for effective recruiting.

• Recruiting tool kit for outreach to impending retirees.

• Train-the-Trainer tool kit for orienting first-time teachers to the classroom.

Why I Teach

Sustainability:Levels of CCPI Sponsorship

• Executive Partner $500,000 and above

• Major Partner $400,000 to 499,000

• Supporting Partner $300,000 to 399,000

• Inspiring Partner $200,000 to 299,000

• Empowering Partner $100,000 to 199,000

• General Partner Up to $99,000

Contact the Presenters

• ckemper@lee.edu

• Ronald.Dewlen@hccs.edu

• Wayne.Wauters@sjcd.edu

• YPIGAO@houstonisd.org