8/9/2019 AAA Success Story
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AAA More Employee EngagementThe American Automobile Association
of Northern California,Nevada and Utah, the second-largest regional
member club of thenational organization, serves more than 4.5
million membersspread across three states. Established in 1907, AAA
NCNUoffers a wide array of automotive, travel, insurance and
financialservices. In early 2010, the AAA Yammer network began its
rapidgrowth toward the thousands of users on the network
today,catching executive attention and prompting them to upgrade
thenetwork to Yammer Gold for the additional compliance, security,
and control.
People feel more connected to thecompany, more engaged, and
moreempowered. At the end of the day, thatcan only be good. It's
been amazing -
Yammer is a bit of a celebrity at our company.
- Jaimee Clements, Sr. Online Product Manager, AAA of Northern
California, Nevada and Utah
SolutionOnly a small portion of AAA NCNU used Yammer before an
all-hands meeting where theCOO encouraged all to sign up and begin
Yammering. He understood Metcalfes law: addingusers to a
communication network increases the networks value exponentially.
Since that time,Yammer has taken off within AAA, quickly growing to
thousands of users. Yammer has becomean idea hub for AAA employees:
a place where questions are answered quickly, new andinnovative
ideas are discussed, and policies are debated. Even those that do
not post messagesevery day report that they derive value from
Yammer simply by listening to the conversation.Perhaps the most
important effect Yammer has had on AAA is a cultural shift toward a
flattenedhierarchy employees are more engaged and feel that their
voices are heard.
Results and Benefits Faster Communication: Questions are
answered and problems are solved in a
fraction of the time it would take using email. Connecting a
Dispersed Workforce: Employees from California, Nevada and Utah
are kept in the loop, and employees on the road stay connected
through the iPhone,Blackberry, and Android applications.
Cultural Shift: Employees feel empowered to share opinions and
advice withexecutives, breaking down communication barriers and
flattening hierarchy.
Success Story
Organization AAA NCNU
Industry Insurance
Employees 6,000
Founded 1907
