HERITAGE: BRITISH BRAND

Aromatherapy Associates is the leading British luxury skin and body care brand specialising in the therapeutic benefits of aromatherapy for over 30 years.

Our expertise in harnessing the healing powers of the finest natural ingredients and essential oils is reflected in our products and stems from our Co-founder & President Geraldine Howard.

Combined with our many years of experience as therapists we have seen first hand how essential oils have effectively enhanced the state of people’s physical, mental and emotional well-being.

Our internationally renowned and award-winning products and treatments have transformed the aromatherapy experience into something highly effective, luxurious and ground breaking. Geraldine Howard,

Co-Founder & President

BRAND EVOLUTION

Today•2013 saw the launch of Rose Infinity collection (ground-breaking age defence skincare range) and Inner Strength Bath And Shower Oil (with 10% of all proceeds being donated to the charity Defence Against Cancer Foundation)•2011 saw the opening of AA Boutique & Treatment Rooms in Knightsbridge, London•AA opens at the exclusive Liberty, London •Soothing Skincare and men’s Refinery Skincare developed•AA goes into Selfridges•Roland Mouret designer Collaboration

1980s•Aromatherapy Associates Ltd (AA) established•Created multi-award winning Deep Relax Bath And Shower Oil•The exclusive AA treatment & training centre in Fulham, London opened

2000s•AA launches at SpaceNK•Popular demand from clients saw the introduction of De-Stress Muscle Gel•Miniature Collection Bath & Shower Oils launched•AA introduced in Sandy Lane, Barbados and Mandarin Oriental hotels worldwide•Product launch of, now renowned cult beauty favourite, Anti-Ageing Overnight Repair Mask

The Beginning• The 70s saw the partnership of Geraldine Howard and Sue

Beechey begin after training in aromatherapy under one of the world’s most renowned aromatherapy experts, Micheline Arcier

1990s•Product launch of Renewing Rose Body Cream•AA Skincare and signature facial treatments developed•AA established in USA and Asia•AA opens in the department store Isetan, Japan

PURE, NATURAL & EFFECTIVE

Essential oils and natural plant extracts are the essence of Aromatherapy Associates so we take pride in ensuring our oils and extracts are the highest quality possible using both traditional methods and new technology.

Using our knowledge of the therapeutic properties of plants, we use the purest natural ingredients available combined with essential oils to create rich beautifully scented products that deliver fantastic results.

We continue to nurture our passion for essential oils, looking for new sources and new ingredients that do not compromise on purity or efficacy.

INGREDIENT INTEGRITY

AROMATHERAPY ASSOCIATES PRODUCTS ARE FREE FROM:• Mineral or sulphonated oils which can block the performance of the essential oils• Sodium Lauryl Sulphate (SLS)• Petrolatum• Propylene Glycol• Synthetic colours or fragrance • Parabens• Ingredients that have been tested on animals• Animal derivatives, except for silk and beeswax, which are animal by-products.

• From plant to bottle, we never compromise on product safety, stability or efficacy

• We endeavour to choose sustainable resources and raw materials• Our cartons are predominantly Forest Stewardship Council (FSC)

accredited• We use recyclable glass and HDPE plastic• We strive to minimise our carbon footprint

PRESERVATION, PRODUCTION & PACKAGING

Corporate responsibility is of the utmost importance to Aromatherapy Associates. Our ever increasing focus is, and will continue to be, on the impact our business has on the environment.

AWARDS & ACCOLADES

Aromatherapy Associates Deep Relax Bath And Shower Oil has won no less than 7 InStyle Best Beauty Buys awards since 2009 and won entries into InStyle’s Beauty Buys “Hall of Fame” in 2012.

Since our launch, we have won numerous recognised industry awards including the below:

MEDIA COVERAGE

“In all my beauty editing years, I've never found aromatherapy oils to rival Aromatherapy Associates.”

Jo Fairley, Beauty Writer & Co-author, Beauty Bible

“Now to help me sleep… #Deep Relax Bath and Shower Oil and Relax Eye Mask”

Tweet by Millie Mackintosh

“...Aromatherapy Associates Body Creams are amazing.”

Sienna Miller, Actress, Harpers Bazaar

“Forgive me if I’ve said this before but Aromatherapy Associates Deep oil is AMAZING. May sleep for a hundred years after this bath.”

Tweet by Lisa Faulkner

“Just had a nice bath with my Aromatherapy Associates oils- so good!”

Tweet by Shane Warne “My favourite products from Aromatherapy Associates… Revive Morning Bath & Shower Oil.”

Dannii Minogue, Singer & Presenter

FLAGSHIP STORE & RETAIL OUTLETS

AROMATHERAPY ASSOCIATES BOUTIQUE•Aromatherapy Associates Boutique and Treatment Rooms opened in London 2011•Located in the heart of Knightsbridge•Three treatment rooms offers treatments that are tailor made to customer needs•Well-being and relaxation area

WORLDWIDE RETAIL OUTLETS:

RETAIL OUTLETS

HOTEL & SPA PARTNERS

UK:•Aromatherapy Associates Boutique & Treatment Rooms, London•Mandarin Oriental, London•The Dorchester, London•The Refinery, London•Coworth Park, Berkshire•Calcot Manor, Gloucestershire•Barnsley House, Gloucestershire•Archerfield Links, North Berwick

BARNSLEY HOUSESANDY LANETHE DORCHESTER

INTERNATIONAL:•Sandy Lane, Barbados•Necker Island, British Virgin Islands•Reid’s Palace, Madeira•Hotel Cipriani, Venice•Mandarin Oriental, Paris, Boston, Hong Kong, Tokyo and Singapore•Grand Hotel Park, Gstaad•Wynn and Encore, Las Vegas•Amara, Park Hyatt, Dubai

We are extremely proud to be partnering with some of the leading hotels, resorts and day spas in the world. Our presence within these highly regarded establishments is inspiring and we continue to strive for excellence. Below highlights a selection of these partnerships:

MANDARIN ORIENTAL,

Our complete Bath And Shower Oil collection comprises 10 blends expertly formulated to relieve every day symptoms and to promote all round well-being.

Award-winning Deep Relax has always been a firm favourite with our customers owing to its beneficial effects on the mind and body.

Inner Strength has been highly acclaimed in the media and this special edition blend is a welcome addition to the line-up, once again harnessing the powerful benefits of essential oils – the heart of Aromatherapy Associates.

BATH AND SHOWER OILS

Our body care collection consists of seven ranges: Relax, De-Stress, Revive, Support, Renewing, Nourishing and Polishing

With the ever increasing interest in holistic living and well-being, consumers are demanding spa quality products at home. We believe our suite of products allows consumers to recreate the spa experience at home without neglecting efficacy.

RETAIL BODYCARE

ANTI-AGEING HYDRATING MATTIFYING SOOTHING POLISHING REFINERY

Rejuvenating & Repairing

Moisturising & Renewing

Balancing & Refining

Calming & Comforting

Rejuvenating & Stimulating

Specialised male grooming

Aromatherapy Associates retail presence has evolved, not only do we offer exquisite bath and shower oils renowned the world over, we also offer a comprehensive and award winning skincare collection.

Our skincare collections are not only targeted they also offer consumers clarity in the retail environment – it’s easy to choose the right skincare regime for your skin. Our ranges provide solutions for all skin types and needs, including mature, dry, combination and problem skins, to visibly restore radiance and a natural vitality.

Newer inclusions to our skincare offering are the Polishing range and the Refinery pioneering skincare collection specifically formulated for men and their skincare needs.

SKINCARE

NEW GROUND-BREAKING SKINCARE

Launched in 2013, Aromatherapy Associates is delighted to introduce Rose Infinity, a collection of ground-breaking age-defence skincare.

The range incorporates the very latest technology in extraction of powerful natural ingredients including soy and yeast proteins and stem cells from the rarest plants to create formulations that deliver results in just 3 weeks.

ROSE INFINITY

Regenerating, Illuminating,

Perfecting

HAND CARE

Perfect for the whole family, wash basins and kitchen areas. Our concentrated aroma provides a long lasting, delightful fragrance.

HAIR CARE

Our luxury hair collection has been designed to deeply nourish hair, leaving it glossy and beautifully smooth. The finest natural plant extracts and essentials oils have been expertly blended to deeply condition and strengthen from root to tip.

Our all year-round gifts are the perfect choice for complementing our full skin and body care ranges – they make the perfect treat whether as a present or a little self indulgence.

We have also captured our best selling and award-winning blends in our Miniature Bath & Shower Oil Collection as it’s a great way to be introduced into the brand and it's the perfect way to find out which oils are best for you.

GIFTING, TRAVEL & CANDLES

CHRISTMAS GIFTING

Each year a new collection of bespoke Christmas gifts is created to sit alongside our all year-round gifting.

Our annual preparations and research always pay off with beautifully crafted gifts to showcase Aromatherapy Associates’ retail range.

Christmas gifting envelopes the brand during this seasonal time of year; it’s sumptuous in colour, stylish to the discerning and alluring to all festive consumers.

Time and time again customers return for their annual AA Christmas treat.

Christmas 2011 Christmas 2012

Christmas 2013

Christmas 2010

RETAIL POINT OF SALE

Beautifully crafted retail POS offerings to increase purchasing.

BATH & SHOWER OIL TESTER STANDDesigned for the consumer to try our expertly blended aromas

Available Marketing literature includes brochures, show cards, product and event cards

TESTER UNIT TOP A4 GLORIFIER

AROMATHERAPY ASSOCIATES USPs

• Strong PR support - on monthly basis we get approximately 200 pieces of coverage in the UK alone

• Award winning products endorsed by renowned celebrities and beauty journalists alike

• Seasonal and all year round gifting to attract new clients and increase footfall

• Powerful products that truly work on your physical, emotional and mental wellbeing through the power of essential oils

• Bespoke Aromatherapy Associates counters can be designed - see Lane Crawford images (pg.9)

• Customer consultation literature to inspire brand confidence and encourage retailer loyalty

• Beautifully crafted POS offerings to create a bespoke in-store experience tailored to the retailer

• Full training available to all staff from our qualified Aromatherapy Associates retail training team to enhance the consumer experience with their knowledge and expertise

• Continual training and marketing support

THANK YOU