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SCM Simulation Page 1
Supply Chain Management Simulation
Issues and Key Lessons
Group Members
Name: ___________________________ Email ______________________________
Name: ___________________________ Email ______________________________
Name: ___________________________ Email ______________________________
Name: ___________________________ Email ______________________________
SCM Simulation Page 2
SCM Success Factors
SCM Success Factors Impact on Supply Chain
Decrease
Cost
Reduce Lead Time
Increase Employee
Performance
Increase Sales
Improve Brand Image
Increase Production
SCM Simulation Page 3
SCM Success Factors Impact on Supply Chain
Decrease
Cost
Reduce Lead Time
Increase Employee
Performance
Increase Sales
Improve Brand Image
Increase Production
SCM Simulation Page 4
SCM Success Factors and Departments Role
Sales Marketing Finance Human Resource
Production Purchasing Warehouse Logistics
SCM Simulation Page 5
SCM Failure Factors
SCM Failure Factors Impact on Supply Chain
Increase
Cost
Increase Lead Time
Decrease Employee
Performance
Decrease Sales
Lower Brand Image
Decrease Production
SCM Simulation Page 6
SCM Failure Factors Impact on Supply Chain
Increase
Cost
Increase Lead Time
Decrease Employee
Performance
Decrease Sales
Lower Brand Image
Decrease Production
SCM Simulation Page 7
SCM Failure Factors and Departments Role
Sales Marketing Finance Human Resource
Production Purchasing Warehouse Logistics
SCM Simulation Page 8
Customers Expectations & Issues
Product Area Product Expectations Product Issues
Service Area Services Expectations Services Issues
SCM Simulation Page 9
Customer Expectations / Issues and Responsible Departments
Customer Expectations Responsible Department
Planning Purchasing Warehouse Production Warehouse Delivery Sales &
Marketing
Product Features
Product Quality
SCM Simulation Page 10
Customer Expectations / Issues and Responsible Departments
Customer Expectations Responsible Department
Planning Purchasing Warehouse Production Warehouse Delivery Sales &
Marketing
Affordability
Responsiveness
Services
SCM Simulation Page 11
Phase 1 Simulation without Collaboration
SCM Simulation Page 12
Issues faced by our Organization in Phase 1 without Collaboration Issues with Suppliers Internal Issues Issues with Customers
SCM Simulation Page 13
Identify Phase 1 Issues (without Collaboration)
Sales Marketing Finance Human Resource
Production Purchasing Warehouse Logistics
SCM Simulation Page 14
1st Phase Issues Identification (without Collaboration)
Problem Areas Issues Observation Impact on Organization Key Lesson Learned
Product Life Cycle
Management
Interdependence of
Organization on
each other
Procurement Lead
time
Inventory
Management
Product Forecasting
Supply Chain
Planning
SCM Simulation Page 15
Problem Areas Issues Observation Impact on Organization Key Lesson Learned
Production
Management
Supply Chain Teams
objectives
Competency and
Skills of the
Employees
Suppliers
management and
performance
Leadership in
Supply Chain
Proper Divisions of
Responsibilities
SCM Simulation Page 16
Problem Areas Issues Observation Impact on Organization Key Lesson Learned
Inventory Stock out
in Organizations
Excess Inventory in
Organizations
Purchasing
Management
Information
Management in
Organizations
Bullwhip effect in
Supply Chain
Organizations
Working in Silos
Lack of
Collaboration/
Communication
SCM Simulation Page 17
Problem Areas Issues Observation Impact on Organization Key Lesson Learned
among Supply Chain
Partners
Trust within Supply
Chain Partners
Ethical Values of
Supply Chain
Partners
Information
Management
Information Flow
among Supply Chain
Partners
Communication
among Supply Chain
Partners
SCM Simulation Page 18
Phase 2 Simulations with Collaboration
SCM Simulation Page 19
Issues faced by our Organization in Phase 2 (with Collaboration)
Issues with Suppliers Internal Issues Issues with Customers
SCM Simulation Page 20
Identify Phase 2 Issues (with Collaboration) Sales Marketing Finance Human Resource
Production Purchasing Warehouse Logistics
SCM Simulation Page 21
2nd Phase Issues Identification (with Collaboration)
Problem Areas Issues Observation Impact on Organization Key Lesson Learned
Product Life Cycle
Management
Interdependence of
Organization on
each other
Procurement Lead
time
Inventory
Management
Product Forecasting
Supply Chain
Planning
SCM Simulation Page 22
Problem Areas Issues Observation Impact on Organization Key Lesson Learned
Production
Management
Supply Chain Teams
objectives
Competency and
Skills of the
Employees
Suppliers
management and
performance
Leadership in
Supply Chain
Proper Divisions of
Responsibilities
SCM Simulation Page 23
Problem Areas Issues Observation Impact on Organization Key Lesson Learned
Inventory Stock out
in Organizations
Excess Inventory in
Organizations
Purchasing
Management
Information
Management in
Organizations
Bullwhip effect in
Supply Chain
Organizations
Working in Silos
Lack of
Collaboration/
Communication
SCM Simulation Page 24
Problem Areas Issues Observation Impact on Organization Key Lesson Learned
among Supply Chain
Partners
Trust within Supply
Chain Partners
Ethical Values of
Supply Chain
Partners
Information
Management
Information Flow
among Supply Chain
Partners
Communication
among Supply Chain
Partners
SCM Simulation Page 25
Issues Observation in Phase 1 and Phase 2
Problem Areas Issues Observation
Phase 1 Issues Observation
Phase 2 Key Lessons
Product Life Cycle
Management
Interdependence of
Organization on each
other
Procurement Lead
time
Inventory
Management
Product Forecasting
Supply Chain Planning
SCM Simulation Page 26
Problem Areas Issues Observation
Phase 1 Issues Observation
Phase 2 Key Lessons
Production
Management
Supply Chain Teams
objectives
Competency and
Skills of the
Employees
Suppliers
management and
performance
Leadership in Supply
Chain
Proper Divisions of
Responsibilities
SCM Simulation Page 27
Problem Areas Issues Observation
Phase 1 Issues Observation
Phase 2 Key Lessons
Inventory Stock out in
Organizations
Excess Inventory in
Organizations
Purchasing
Management
Information
Management in
Organizations
Bullwhip effect in
Supply Chain
Organizations
Working in Silos
SCM Simulation Page 28
Problem Areas Issues Observation
Phase 1 Issues Observation
Phase 2 Key Lessons
Lack of Collaboration/
Communication
among Supply Chain
Partners
Trust within Supply
Chain Partners
Ethical Values of
Supply Chain Partners
Information
Management
Information Flow
among Supply Chain
Partners
Communication
among Supply Chain
Partners
SCM Simulation Page 29
Issues and their Solutions (Home Assignment)
Issue Solutions Dos Donts
SCM Simulation Page 30
Issue
Solutions Dos Donts
SCM Simulation Page 31
Issue
Solutions Dos Donts
SCM Simulation Page 32
Issue
Solutions Dos Donts
SCM Success FactorsSCM Success Factors and Departments RoleSCM Failure FactorsSCM Failure Factors and Departments RoleCustomers Expectations & IssuesCustomer Expectations / Issues and Responsible DepartmentsCustomer Expectations / Issues and Responsible DepartmentsIssues faced by our Organization in Phase 1 without CollaborationIdentify Phase 1 Issues (without Collaboration)1st Phase Issues Identification (without Collaboration)Issues faced by our Organization in Phase 2 (with Collaboration)Identify Phase 2 Issues (with Collaboration)2nd Phase Issues Identification (with Collaboration)Issues Observation in Phase 1 and Phase 2Issues and their Solutions (Home Assignment)