A2 G325 Genre Theory and Music Video

7/29/2019 A2 G325 Genre Theory and Music Video

1/36

A2 MEDIA EXAMLesson Objectives: To develop your exam

technique.


2/36

Section A Theorists

Sort the theorists into either Representation,

Audience, Narrative, Genre.

Propp Baudrillard Mulvey Hall

Neale Morley Dyer Perkins

Barthes Ryall Saussure Todorov

Blumler and Katz OSullivan Levi-Strauss Williamson


3/36

The Exam

The exam is 2 hours long, and has 2 sections.

Spend 1 hour on each section.

You may want to do the Section B question

first as it is worth most marks.

Remember to number your answers.


4/36

Section A

Section A is based on your coursework. You answerboth questions 1(a) and 1(b).

Question 1(a) you must talk about both AS and A2 coursework products.

Question 1(b) you choose one coursework product, either AS or A2 to discuss.


5/36

1(a)

In this question you will be asked to discuss

the progress of your skills from AS to A2 in

relation to one or two of the following:

Research and PlanningDigital Technology

Post-Production

CreativityUse of Conventions

YOU MUST TALK

ABOUT BOTH

YOUR AS AND

A2

COURSEWORKFOR THIS

QUESTION.


6/36

1(a) Past Questions

Describe how you developed research andplanning skills for media production andevaluate how these skills contributed to

creative decision making. Refer to a range ofexamples in your answer to show how theseskills developed over time.

Describe the ways in which your production

work was informed by research into real mediatexts and how your ability to use such researchfor production developed over time.

Digital Technology


7/36

1(a) Examiner Advice

Strong answers have a range of specific

examples.

Weaker answers are descriptive.

Technical and conceptual terminology needed

Evaluation and critical reflection on your work

is needed.

There needs to be a sense of progression overyour A Level Journey.


8/36

Examiners Checklist for 1(a)

Creative decision making

Process

Progress over time

Specific examples

Reflection on own development

Its about the Candidate


9/36

1(a) Production Terminology

Production Terminology:

Moving image

Print

Conceptual Terminology:

Encoding, preferred reading, signifier, signified,

connotation/denotation, narrative codes. Link to key terms from theoretical areas

(representation, audience, narrative, genre,

media language)

What key terms will you be

able to use in your

answer?


10/36

1(a)

Discuss AS and A2 coursework

Reflection

Progress

Range of specific, relevant and clear examplesfrom your coursework

Terminology technical and conceptual

This question is worth 25 marks. You shouldspend 30 minutes answering it.


11/36

1(b)

In this question you will be asked to apply one

of the following theoretical concepts to either

your AS or A2 coursework:

RepresentationAudience

Narrative

GenreMedia Language

For this

question you

choose either

your AS or A2

coursework todiscuss.


12/36

1(b) Past Questions

Analyse media representation in one of your

coursework productions.

Analyse one of your coursework productions

in relation to genre.

Analyse one of your coursework productions

in relation to narrative.


13/36

1(b) Examiners Advice

Stronger answers do 3 things well:

Outline the concept for discussion with referenceto relevant theorists

Apply these ideas to a range of specific elementsfrom your coursework

Discuss how well the concept/theories relateto your product

Poor answers will lack reference to theory andspecific answers.

Choice of text is important.


14/36

1(b) Examiners Checklist

Showing understanding of the concept (ideally

with references/quotations)

Applying the concept

Textual analysis of the work (ONE

PRODUCTION) using the concept

Its about the work.


15/36

1(b) Terminology

What key terms can you think of in relation to

each of the conceptual areas:

Representation

Audience

Narrative

Genre

Media Language


16/36

1(b) Terminology

Representation visual pleasure,

object/subject of the gaze, objectification,

signs, signifier, signified,

connotation/denotation, hyperreality,simulation, simulacra.


17/36

1(b) Terminology

Audience encoding, decoding, dominant,

negotiated, oppositional, socio-cultural

context, reception, uses and gratifications,

surveillance, escapism, personal identity/relationships, cultivation theory, hypodermic

model, passive audience/active audience


18/36

1(b) Terminology

Narrative character types, hero, villain,

princess, etc., equilibrium, disequilibrium,

resolution, binary oppositions, narrative codes,

action, enigma, semic, symbolic, cultural.


19/36

1(b) Terminology

Genre convention, iconography, codes,

product differentiation, capitalist, systems of

expectation and intelligibility, socio-cultural,

myths, genre supervises the relationshipbetween producer and audience


20/36

1(b) Media Language

Production Terminology - effect of technical

choices

Print Media

Moving Image

Use of genre conventions

Use of narrative structures/codes Encoding of meaning


21/36

1(b) Terminology

You may be able to link terminology from other

concepts into your discussion, e.g.:

Encoding of representations

Use of iconography to encode meaning, andcommunicate narrative information

Use of character types in representation

Etc.


22/36

1(b)

Understanding of concept

Relate concept to examples from your coursework

Range of specific, clear relevant examples

Use conceptual language throughout Reference to theorists

Evaluation of usefulness of concept/theory to yourproduction

This question is worth 25 marks. You shouldspend 30 minutes answering it.


23/36

Section B: Media and Collective

Identity

You answer one question from

Section B.

You are doing the Media and

Collective Identity topic.

You choose one of the two questions

to answer.

Do not answer more than one

question for Section B.

Only do the Media and Collective

Identity topic.

You need to spend 1 hour on this

question.


24/36

Section B Theorists

In media representations youth becomes an empty

category.

Hegemony allows one social class to dominate society

by making their way of life seem normal and natural.

Media representations of delinquent youth reinforce

hegemony by showing what is unacceptable. They

also justify more state control of young people the

ideology of protection.

Youth subculture resist hegemony through style.

Folk devils emerge from time to time creating a moral

panic which allows a society to reinforce its moralboundaries (i.e. Hegemonic values).

Over time the media can influence how people

perceive the world. This is known as cultivation

theory.


25/36

Section B Theorists

In media representations youth becomes an empty

category.

Giroux

Hegemony allows one social class to dominate society

by making their way of life seem normal and natural.

Gramsci

Media representations of delinquent youth reinforce

hegemony by showing what is unacceptable. They

also justify more state control of young people the

ideology of protection.

Acland

Youth subculture resist hegemony through style. Hebdige

Folk devils emerge from time to time creating a moral

panic which allows a society to reinforce its moralboundaries (i.e. Hegemonic values).

Cohen

Over time the media can influence how people

perceive the world. This is known as cultivation

theory.

Gerbner


26/36

Section B Media and Collective

Identity

In this section you will be asked to discuss the

representation of a social group (young

people) in relation to one of these areas:

How do the contemporary media represent groups ofpeople in different ways?

How does contemporary representation compare to

previous time periods?

What are the social implications of different mediarepresentations of groups of people?

To what extent is human identity increasingly

mediated?


27/36

Collective Identity Examiners

Advice

Stronger answers were able to explain 2 or 3

theoretical ideas about the relationship

between identity and media and apply these to

a range of examples. Top level answers engaged critically with the

theories either arguing for or against their

validity with reference to examples.

Link theory to specific examples from texts

Relate your answer to the specifics of the

question.


28/36

Collective Identity Examiners

Advice

You must refer to at least two types of media(e.g. Film and television). If you only refer toone type of media you wont be able toachieve above a Level 1 (U).

You must refer to both the past and give aprediction future. If you dont you will not beable to achieve above a Level 3 (C/B).

The majority of your essay must be about thecontemporary texts. Limit your discussion ofhistorical texts to one paragraph.


29/36

TheoryExaminers Advice

When applying theory remember that the

theorists are usually not discussing the texts

you are talking about. You are applying their

ideas to your chosen texts.


30/36

Learning adapted to the focus of the question

Clear argument

Balance of theory, texts, personal engagement

Terminology


31/36

Terminology?

What key terms can you think of for this

section?


32/36

Section B Terminology

Hegemony, hegemonic values, dominant

ideology, subculture, style, ideology of

protection, folk devils, moral panic, ideological

state apparatus, cultivation theory, symbolicviolence.


33/36

Historical, contemporary, future

Most of the essay focused on contemporary

At least 2 types of media

Terminology

Links between theories and texts supported by

examples

Clear Argument


34/36

Time Management

You need to spend 1 hour on this question.

Most of your time should be spent writing

about the contemporary texts.

Introduction 5-10 minutes Historical text 5-10 minutes

Contemporary Texts 30-40 minutes

Conclusion 10 minutes


35/36

Conclusion

In your conclusion you need to sum up what youhave demonstrated in relation to mediarepresentations of young people.

You need to consider the issue of the relationshipbetween media representations and identity howdoes the media effect out understanding of socialgroups (Gerbner, Gauntlett).

You also need to consider how this will develop in

the future (e.g. Social networking sites, morepower though still limited, e.g. Tuition feesprotests).


36/36

Review

How long is your exam?

How many sections?

How many questions do you answer in Section A?

What topic are you doing in Section B?

How many questions do you answer in Section B?

Whats 1(a) about?

Whats 1(b) about? Whats Section B about?

Documents

A2 G325 Genre Theory and Music Video