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Dear All,

Firstly, happy Ugadi greetings to you all. I believe Ugadi

has brought much cheer and happiness into your lives. It is

a time for new beginnings and the whole family comes to-

gether to celebrate the Telugu New Year with great festivi-

ties. Filled with new hopes, new initiatives and newer op-

portunities everyone looks forward to a great future. I too

wish you abundant success and untold joys throughout the

year and may this season of Ugadi bring you a fulfilling life!

While wishing you a great time and life ahead, I sincerely

apologize for the delay in the project and say that the hand-

ing over of the homes at Golf Edge will start soon.

Golf Edge News – The Luxury Home!

We are planning to deliver the first 150 flats by August this year, for the customers

who want to register now, either for stay or lease out purpose. We are also plan-

ning to deliver 50 units per month from August and complete the total delivery by

January 2016.

Now the fascinating news on Golf Edge! The color themes and furniture selection

software is ready and will be uploaded onto the Golf Edge website. All the prospec-

tive clients will be given a user name and password to log in and choose the

themes they like. The software is likely to be uploaded by this month end as test

runs are happening currently.

NEWSLETTER

F E B R U A R Y / M A R C H

2 0 1 5

C O N T E N T :

Greetings from the Director ...1

The Progress of the Buildings ...3

Gachibowli Realty News:

Hyderabad realty sector looking up ...5

Hyderabad Realty News:

Amazon to set up warehouse centre in

Hyderabad ...6

ITIR to Have Separate Master, Land Use

Plans ...7

Expanding IT giants revive Hyderabad

realty ...8

Hyderabad: Increasing rental values

cheer investors ...9

Hyderabad gets eligible for foreign

investment ...10

India Realty News:

Wells Fargo’s former India realty

investment team launching

residential funds ..11

Greetings from Satish Chukkapalli

A word from a proud owner - Mr. Rama Rao

““Recently I bought a flat at Golf Edge. And I am glad that I did. It is one of the best projects in luxury apartments

in the city of Hyderabad. The Apartment has every luxurious amenity and therefore qualifies as the perfect urban

home for the city dweller. The home is close to the IT Hub and work places. Gachibowli is the most happening IT

Hub of Hyderabad. Even my family is fond of our new home. Phoenix is the company behind Golf Edge and all

aspects from quality, construction and others have been taken care of.”

Golf Edge Award – Finest Luxury Wins The Best Prize

The year 2014 ended on a high note for Phoenix as Golf Edge, the luxury apartment project at Gachibowli,

Nanakramguda won an award for top luxury residential project by CNBC Awaaz in the city of Hyderabad. This cata-

pulted Phoenix into the top league of reputed companies in real estate segment and we are proud of the same.

P A G E 2

Phoenix group wishes all our extended Phoenix family members a very

Happy Birthday.

Sasi Kumar Atluri - 22/02

Amarnath Aggarwal - 06/02

Zai Bunnisa Begum - 03/02

Ananth Rao Nemarucommula - 11/02

Praveen Malaraj - 08/02

Madhsudhan reddy - 05/02

Atluri Ravi Kumar - 09/02

Rachana Mannar - 17/02

BAIRNENI Anusha - 27/02

Devender Gandra - 15/02

Tej Tarun Vemulapalli - 29/03

Jeevan Krishna Vemulapalli - 24/03

Prabhakar Sayala - 02/03

Ilinani Praveen Kumar - 04/03

Ankur Raina - 01/03

M Gowri Shankar - 13/03

Prasad Chintalapudi - 25/03

Nutakki Harish - 17/03

Teluntla SaiRaj Vardhan - 12/03

Tarun Maheshwari - 06/03

Nishanth Gogia - 15/03

Namratha Kohli - 06/03

Abhishek Mohunta - 31/03

Anshu Kedia - 19/03

Madhuri Sunkara - 16/03

Tower A.

100% structure com-

pleted. Masonry work

up to 29th floors com-

pleted Excluding Cus-

tomization flats. 95%

Internal Plastering

completed. External

Plastering work in pro-

gress and 50% com-

pleted.

Interior Works:

False ceiling work in

progress

Progress of the Buildings

P A G E 3

Tower A Tower A

Tower B Tower B.

In the tower B all the 30

slabs are completed. Ma-

sonry work Up to 29th floors

completed. Plastering

work near to completion till

29th floor. 85% of the ex-

ternal plastering com-

pleted.

Ground floor to 29th floor

structural glazing com-

pleted for 6th and 7th units.

Interior Works:

False ceiling, Toilet tiling

work in progress

Club house.

All the floor slabs of the club-

house are completed. 100%

Block work completed . Masonry

works in Ground, 1st, 2nd &

Lower Terrace floor completed.

Commercial building.

8th floor slab concreting 100% com-

pleted.

9th Floor columns reinforcement and

slab Shuttering work in progress

P A G E 4

Club house

Commercial building

Internal Plastering works

Completed 100%.

External Plastering Com-

pleted up to 100%

P A G E 5

Gachibowli Realty News

‘Hyderabad realty sector looking up’

Source: the hindu

‘Completion of landmark projects such as BSE Centre, 100-storey Reliance tower, IRDA office besides the

ongoing Metro Rail give a major boost to the sector’

The Hyderabad real estate sector is likely to get a major boost in the form of landmark projects in a year’s

time. The presence of at least three projects in and around the financial district, Gachibowli is expected to

give the necessary push to the sector according to the industry.

Key among the proposed projects include the backup headquarters of Bombay Stock Exchange (BSE),

the 100- storey business centre of Reliance infrastructure and the permanent office building of the Insur-

ance Regulatory and Development Authority (IRDA).

“These projects are a great value addition to the city, especially to the real estate sector. Besides, the Hy-

derabad Metro Rail, Information Technology Investment Region (ITIR) and Outer Ring Road projects

make Hyderabad a hot destination. The combined strength elevates the city on par with the ones in global

league,” said Mr. C. Shekhar Reddy, national president of the Confederation of Real Estate Developers’

Association of India (CREDAI).

Hyderabad has many advantages owing to its salubrious weather, low cost of living, Hindi as a common

language and presence of various communities, he says.

The BSE headquarters in Gachibowli resembles the national headquarters in Mumbai according to the

managing director and chief executive officer of BSE Ashishkumar Chouhan. The stock market operations

and transactions of BSE will be shuffled between the centres in Hyderabad and Mumbai from time-to-time

and the switching will be monitored by the Securities and Exchange Board of India, he added.

The estimated Rs. 300 crore facility in financial district will also serve as a data recovery unit in the event

of any natural disaster or accident. The construction of the building is almost completed and it will be op-

erational by the end of 2014.

Another notable project is the 100-storey business tower proposed by Reliance Infrastructure in 2007. The

project, which was shelved due to changed economic conditions, picked up momentum now. The com-

pany has re-submitted the proposal with minor changes and it is under active consideration according to

Andhra Pradesh Industrial Infrastructure Corporation (APIIC). The Rs. 8,000 crore and odd project will be

coming up near Manchirevula near financial district.

The permanent office structure of the IRDA which is under construction in the same place is also expected

to add to the vibrancy of the financial district. The regulator is right now operating out of a small facility in

the city.

Further, the Centre’s clear vision on the status of Hyderabad and completion of projects like metro rail will

further enhance the advantages of the city in terms of congenial environment for business activity accord-

ing to industry sources.

http://www.thehindu.com/news/national/andhra-pradesh/hyderabad-realty-sector-looking-up/article5387954.ece

P A G E 6

‘Amazon to set up warehouse centre in Hyderabad’

Source: Economictimes

HYDERABAD: Amazon India will set up a warehouse/fulfilment centre in Hyderabad as

part of its expansion. A delegation led by global director and head for real estate and fa-

cilities at Amazon, John Schoettler, agreed to train MSME clusters and showcase handi-

crafts sourced from the state as a part of its marketplace, said a release issued by the

Telangana state government.

The global e-commerce player will operate from a leased facility two months ahead of the

completion of the warehouse facility. Five fulfilment centres were added to the company's

existing facilities in 2014, in addition to its operations in Mumbai and Bengaluru.

Sources indicated that the Hyderabad facility of three lakh square-feet will be spread

over 25 acres of land.

http://economictimes.indiatimes.com/industry/services/retail/amazon-to-set-up-warehouse-centre-in-

hyderabad/articleshow/46122729.cms

Hyderabad Realty News

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‘ITIR to Have Separate Master, Land Use Plans’

Source: New Indian express

HYDERABAD: There will be a separate master plan and a land use plan for the upcoming

Information Technology Investment Region (ITIR) to be established in an area of 202 sq.km

(49,913 acres) in and around the Hyderabad Metropolitan Area.

The state government has given the task of preparing the plans to Hyderabad Metropolitan

Development Authority which has invited requests for proposal to select consultant.

Consultants have to prepare a detailed revised master plan in GIS format for planned devel-

opment of ITIR in a financially sustainable and time-bound manner by exploring alternative

ways of funding, obtaining land for physical, social infrastructure and for housing for all in-

come groups.

Of the 202 sq.km area, 41 pc (82.4 sq.km) will be the processing area (IT office space). Of

that, the greenfield area for development is 76.9 sq.km and brownfield area 5.5 sq.km com-

prising existing IT areas of Madhapur, Gachibowli and Nanakramguda. l

Cabinet Committee on Economic Affairs (CCEA) approved state government’s proposal for

setting up of ITIR in and around HMA. ITIR covers Cyberabad Development Authority (CDA)

including Gachibowli and Madhapur; and the Hyderabad Airport Development Authority

(HADA) covering Mamidipalli, Raviryal, Adibatla, Maheswaram, Uppal, Pocharam and other

areas.

HMDA officials told Express that ITIR would have linkages with existing IT/ITES/EHM base in

the state. Several major players in IT/ITES sectors and companies in EHM sector have

shown interest to move to brownfield area of ITIR.

The master plan, land use plan and investment plan will have broad mapping of demographic,

socio-economic characteristics, physical and social infrastructure and environmental aspects.

The consultant has to delineate ITIR with details of survey numbers, villages and mandals

and review similar ITIRs in the country. Assessment of air, road, rail connectivity and network

pattern in the area etc will be part of ITIR.

The consultant will be asked to incorporate information on potential demand for various land

uses such as housing, commercial, retail, office and industrial spaces, etc, identifying oppor-

tunities for mixed land use development and assessing broad developmental risks and evolve

mitigation measures. The draft plan will examine and incorporate stage-wise estimates of

growth of economic activities, employment and population; phasing of transport systems and

network requirements.

The development strategy plan will provide an investment plan to be implemented in a

phased manner in line with the stated objectives and guidelines. The land use plan will cap-

ture the value of development and propose a strategy for realising the same towards funding

the development

http://www.newindianexpress.com/cities/hyderabad/ITIR-to-Have-Separate-Master-Land-Use-

Plans/2015/01/26/article2637135.ece

India Realty News

P A G E 8

‘Expanding IT giants revive Hyderabad realty’

Source: Magic Bricks

As soon as major IT giants such as Amazon, Google, Tata Consultancy Services (TCS) an-

nounced their expansion plans in Hyderabad, the city's real estate market witnessed im-

proved sentiments. Several real estate experts made a point of rising housing demand in the

city because of the expected surge in the number of jobs. So which areas will get impacted?

MagicBricks gives you a brief: Talking about the expansion plans of TCS in Adibatla, experts

say that a significant job generation will drive real estate.

“The upcoming IT companies are expected to generate more than 25,000 jobs by the end of

this fiscal year and another 40,000 in the next 3-5 years. This will certainly push up the de-

mand for capital as well as rental markets in and around the area,“ says Bangaru Bharath

Kumar, owner of Mahima Properties. Areas in south Hyderabad lying across the Outer Ring

Road (ORR) such as Shankarpalli, Kokapet and LB Nagar are expected to have the maxi-

mum impact. Currently, these areas offer apartments within Rs 20-40 lakh budget. The option

of buying Hyderabad Municipal Development Authority (HMDA) approved plots in the price

range of Rs 5-20 lakh is also available.

Experts also discussed about the realty trends in the past one year. “A plot which was priced

at Rs 6,300 per sq yard a year ago is now available for Rs 7,500-7,700 per sq yard. We are

expecting almost 15-18 per cent growth in the prices of plots in the next 1-2 years,“ says

Srinivas Rao, managing director of HPR Properties.

Another large IT facility belonging to Amazon is also coming up in Hyderabad, which has

been granted 10 acres land in Nanakgramguda. Although, the deal has still not got clarity but

real estate developers have started taking leverage of the upcoming job market. This is visi-

ble from the fact that heavy construction activity is taking place as several local and national

developers have acquired large land parcels here and in areas close to Kollur and Tellapur.

Koteshwara Rao, partner, Real Estate Solutions, a local brokerage firm active in the area

says, “Now that companies like Google and Amazon are back with their expansion plans in

Nanakramguda, situated just 20 minutes from Kollur, the place is witnessing renewed real

estate activity . Several local developers have recently started constructing their projects

here.“

Other than this, Nanakramguda already has ready to use properties which are available for

renting. Interestingly, the rental values have also gone up considerably in the past one year.

As per the data, a 2BHK apartment is available for Rs 20,000-25,000 per month, which was

available for Rs 18,000-20,000 per month in the Oct-Dec 2013 quarter. This notable rise is

also because of the proximity to established job market of Gachibowli.

Hyderabad is yet to recover from the slowdown and face a transformation. However, with the

upcoming job generators experts are positive about the revival.

http://content.magicbricks.com/industry-news/hyderabad-real-estate-news-industry-news/expanding-it-giants-revive-hyderabad-realty/79488.html

India Realty News

P A G E 9

‘Hyderabad: Increasing rental values cheer investors’

Source: Magic Bricks In the Oct-Dec 2014 quarter, localities of Hyderabad such as Banjara Hills, Manikonda, Be-gumpet, Ameerpet and Uppal witnessed a rise of 6-9 per cent in rental values. This resulted in investors reaping a benefit of Rs 450 to as high as Rs 9,000 in these areas during the last three months. Take a look! Currently, rental values in Uppal start from Rs 5,000 per month for a 2BHK apartment and goes upto Rs 15,000 per month for a 3BHK residential house. According to the current Pro-pIndex (Oct-Dec 2014), the area has seen a rise of 9 per cent during this quarter, a gain of Rs 450-1,350. Buyers investing in high-end buy-to-let properties in Begumpet, Manikonda and Banjara Hills have gained the most. Benefits of Rs 2,400-9,000 was recorded in the last three months. Ris-ing rental values in the city is the result of growing demand for properties on lease. In other words, the sluggish market has kept buyers from buying properties and they are choosing to rent. For Uppal another reason behind the rising rental values is the first phase of the metro pro-ject which is expected to become functional in March 2015. “We have seen an increase in enquiries as the metro project is getting ready to function,” says Prabhaker Prabhu of Prab-haker Rentals, a broker firm active in the area. On the other hand, Banjara Hills has thrived on its aspiration value. “Living among the tradi-tional rich or high-profile individuals along with an active night life, food joints, open spaces and proximity to schools and shopping centers attract people to the area,” says Ramana Kaviti of Venkateshwara Real Estate, a broker firm active in the area. Rental market in Manikonda gains from its proximity to Hitec City and Gachibowli. “Even with a rise in rent, prices are comparatively affordable,” says Ahmad Mohammed of Reliable Real Estate Consultant, a broker firm. Average rental values in Hitec City range from Rs 12,000-15,000 per month while, in Gachibowli the values are Rs 13,000-18,000 per month. In Manik-onda, rental values vary from Rs 8,500-11,000 per month, according to the data available with Magicbricks. Rental values in Begumpet and Ameerpet witnessed a rise of 6 and 7 per cent, respectively, in the last three months. Ameerpet, a famous hub for software training institutes and coach-ing centers, attracts the student population whereas Begumpet houses government offices and retail outlets. So, if you are also looking to earn regular rental income, buying a buy-to-let property in these areas can be a wise idea. http://content.magicbricks.com/industry-news/hyderabad-real-estate-news-industry-news/hyderabad-increasing-rental-values-cheer-investors/80181.html

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P A G E 1 0

‘Hyderabad gets eligible for foreign investment’ Source: Magic Bricks

If the home you have invested in is also stuck because of funding problems, then this can be

good news for you!!

As the government eased the Foreign Direct Investment (FDI) rules in December 2014, trend

watchers are of the view that the changes in FDI policy look tailor made for Hyderabad devel-

opers. So how will it help the city? Here is an overview from Magicbricks.

Since majority of the developers in Hyderabad are in the small-medium segment, easing of

minimum area requirement is good news for local developers as well. “As the minimum floor

requirement has been reduced to 20,000 sq m from the earlier 50,000 sq m, many smaller

projects within Hyderabad will be eligible for FDI,” says Sandip Patnaik, managing director –

Hyderabad, JLL India.

This will not only sort the funding issues of small-time developers but will also mitigate the

risk of delay in projects leading to faster and cost-effective completion.

In fact, the government has also brought down the minimum capital requirement to USD 5

million from USD 10 million. Patnaik informs that because of this, projects in the peripheral

locations of Hyderabad such as Shamshabad, Ghatkesar and Medchal will get benefitted, as

land prices in these regions and the total capital investment are attractive.

Not just residential projects, even plotted development seems to have gained from the easing

of FDI rules. “The condition of minimum land of 10 hectare has been completely removed for

plotted projects. This is expected to bring money for development of land in and around the

core Greater Hyderabad Municipal Corporation (GHMC) locations, where land cost is high,”

says Animesh Bhargava, ex-investment banker and a property consultant in Hyderabad.

Not just foreign brands but even Telugu speaking investors from US are taking interest in

Hyderabad real estate as government has also prescribed an easier exit for companies by

allowing transfer of stakes to other non-resident companies, unlike before.

With new hope hovering over Hyderabad realty, it seems the New Year will bring happy days

back in the city.

Surbhi Gupta is a real estate correspondent in Magicbricks’ editorial team with the flair of

analysing the industry trends and scenario.

http://content.magicbricks.com/industry-news/hyderabad-real-estate-news-industry-news/hyderabad

-gets-eligible-for-foreign-investment/79988.html

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‘Wells Fargo’s former India realty investment team launch-

ing residential funds’

Source: Vccircle.

Capitedge India Investment Advisory, a realty fund and asset management firm floated by six

former members of Indian realty team of American banking giant Wells Fargo, is coming out with

a residential properties-focused fund in India.

This would mark its first fresh fundraising exercise after floating an independent investment advi-

sory firm, which is also managing the remaining assets of Wells Fargo after it shut operations in

the country last year. While the founding partners are closely associated in operations, Hiral Soni

is driving the domestic fundraise and investment strategy, as per the company website.

She was previously with Marvel Realtors and had later also set up a boutique investment banking

firm catering to real estate and allied debt and equity syndication to M&A, land transactions, etc.

The proposed fundraising plan was first reported by Mint which said the firm is floating two funds

with a total target corpus of up to Rs 300 crore. It added the proposed funds will invest in top five

cities through both equity and debt structures.

The report added that it would look at a third domestic fund next year.

Capitedge team is led by Saandip Kundu and comprises Ananda Bhattacharya, Raadha Kundu

(Saandip's wife), Prashanth Shetty, Priyank Gupta and Hiral Soni.

Founder and managing director of Capitedge, Saandip has over 16 years of real estate financing

and mortgage experience. At Wells Fargo he was responsible for building the franchise and steer-

ing the investments.

Prior to joining Wells Fargo, he has worked with LIC Housing, ICICI Bank (Product Head) and

Standard Chartered Bank.

This development comes almost a year after Wells Fargo shut its real estate investment unit in

India, as first reported by VCCircle.

Wells Fargo was exposed to Indian realty space through Wachovia which it acquired in 2008.

Wachovia entered the Indian market in 2006 and started investing across deals in the realty space.

In the aftermath of the financial meltdown in 2008 and Wells Fargo buying out Wachovia, the

rechristened firm did not make many moves besides managing the existing assets.

It recently exited an old but rare entity level investment in a public-listed Indian real estate devel-

oper by selling its entire holding in Gurgaon-based Vipul Ltd with a huge haircut.

Mumbai-based financial services company Centrum Capital has teamed up with the former head

of property fund Indiareit, Ramesh Jogani, in his real estate private equity company, India Prop-

erty Advisors. In another such case, Amit Goenka, who moved out of the real estate private equity

arm of Essel Finance a year ago, has set up his own venture called NIFCO and is raising two re-

alty funds with a corpus of Rs 800 crore

http://www.vccircle.com/news/alternative-investment/2014/11/12/wells-fargos-former-india-realty-investment-team-launching

P A G E 1 1

India Realty News

P A G E 1 2

Phoenix’s other residential Projects.

Halcyon,

Hyderabad Halcyon is for the hi-end customer

and the connoisseur. It is upscale

living packaged with ultra premium

luxuries and comforts. Halcyon is

located in Jubilee Hills, Hyderabad.

From spellbinding architecture to

tailor-made services, Halcyon re-

sembles a five star home making its

residents feel proud of owning it.

www.halcyonphoenix.com

The Village, Chennai The Village with 72% greens in

OMR, Chennai creates a lasting

impact on its residents. The holisti-

cally planned gated community has

an array of home choices giving

you an instant access to a luxurious

lifestyle that you aspire for. Quality,

affordability and natural green liv-

ing.

www.the-village.in

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CONTACT DETAILS: Director Satish Chukkapalli +91 9885601111 +1 4088002921 satish@phoenixindia.net Sales team 040 651 33333 040 651 55555 sales@golfedge.in

Golf Edge Links:

Website: http://golfedge.in/

Brochure: http://www.golfedge.in/images/golfedge_BROCHURE.rar

Floor Plans: http://www.golfedge.in/images/floorplans.rar

Site Plan: http://www.golfedge.in/images/siteplan.rar

Application: http://www.golfedge.in/images/e-applicationform.rar

Walk-Through: http://www.youtube.com/watch?v=B_ukZTSGTg8

Facebook: www.facebook.com/golfedgebyphoenix

P A G E 1 3