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melinda-ryan
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What is in your flow?• Core flow – product selection
– Lots of products– Lots of attributes– Lots of ways to use attributes to locate products
• Before the selection flow– Where to even start
• What do I know, what don’t I know?• How does the system around the product work?
– Awareness of your system– Gathering general info– Talking with friends getting recommendations
• After the selection– Is this a good deal?– Do I trust the vendor?– Going from what I want to seeing the actual item– Making the purchase– Ongoing vender relationship
Product selection flow types• One step
– Indexes– Straight ahead Hierarchies
• Short loop– Search results with re-search– Product list with refinements (facets)
• Multi-step– Questionnaires– Wizards– Associative explorers
Wizard
• http://h41112.www4.hp.com/promo/saleswizard/index.html
Sample Flow Baseline
Stage 1 Stage 2
Stage 3a
Reasons for success• asdj• afds
Reasons for failure• asdj• afds
Reasons for failure• asdj• afds
Stage 3b
Reasons for choice• asdj• afds
Selection Functions
• Query building– Results– Filters– Crumb trails
• Rating and comments• Partial views• Comparisons• Upsell and cross sell
• Favorites• Collaborative filters• Recently viewed• Typing accelerators• Shopping carts• Advanced Image
(slideshows, pan and zoom, video)
• Cross-post