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2020 print and web issue
a welcome to advertisersEntering its 32nd year of publication, PRM (Pacific Rim Magazine) continues a tradition of excellence by combining incisive journalism, vigorous design, and captivating photography. This award winning publication is distributed throughout British Columbia, in copies of the Globe and Mail in early May. Our readers are Globe and Mail readers, who are known for their above-average education and income. We target readers who seek out our advertisers’ products and services, and are able to afford them.
a few words from the publisherPRM is a magazine written, designed, edited and produced by students in the Digital and Print Publishing Program at Langara College. This intensive diploma program teaches cutting-edge publishing skills. The story selection is exacting. Pages are crafted according to a precise grid and colour palette. Instructors with extensive backgrounds in publishing oversee every step of the process. The results rival the highest quality Canadian magazines.Past issues of PRM have given voice to timely subjects. From political and economic matters; to cuisine, sports, and culture; to technology and the environment, previous stories have informed readers in their understanding of Pacific Rim topics. Upcoming issues of PRM will focus on the creative industries. With three decades of success in mind, we compose the 2020 issue, confident that all of your expectations will be rewarded in PRM. Please join us as an advertiser and see the remarkable effect an ad in PRM will have on your business.
Josué MenjivarPublisher, PRM 2019 Edition
Published by Langara College100 West 49th Avenue, Vancouver, BC V5Y 2Z6 Canada
audience and distributionWe are pleased to announce our continued distribution by the Globe and Mail. 11,500 copies of Pacific Rim Magazine will be distributed on Wednesday, May 6, 2020 throughout British Columbia to all of the Globe and Mail’s daily subscribers.
Another 500 copies are sent to institutions with connections to the Pacific Rim (embassies, trade offices and educational institutions around the Pacific Rim); and to media, colleges, universities and major public libraries. Total distribution: 14,000. Estimated readership: 40,000.
globe and mail highlightsWeekly Readership Facts:• Readership under age 35: 33%• Readership aged 36–64: 45%• Household income above $100,000: 39%
• Globe and Mail readers have above-average incomes and are better educated than Canadians in general.
• Millennials are the largest group of print readers.• The Globe and Mail is Canada’s leading news brand
with the largest combined readership.
why advertise in PRM70% of Canadians read a print magazine and overall magazine readership has remained consistent.— Vividata, Fall 201758% of magazine readers have looked for more information based upon a print magazine ad—and that is even higher, (65%) for 25 to 34 year olds.— MPA Factbook, 2014/15
Ads in magazines have a higher level of trust than ads on
social media, online banner ads and ads served in search engine results.— Nielsen Global Trust in Advertising Survey,
September 2015Three-quarters of consumers prefer to read a paper copy of a magazine rather than an electronic version.— Crowd DNA Rules of Attraction, Magnetic, 2014/15
awards2019 College Media Association Pinnacle Awards Second Place, Best Student Magazine (Two-Year Program) 2018 College Media Association Pinnacle Awards Winner, Website of the Year (Two-Year Program) Best Advertisement: 3rd place Best Magazine Cover: Honorable Mention
2017 College Media Association Pinnacle Awards Winner, Website of the Year (Two-Year Program) Third place, Magazine of the Year (Two-Year Program)
2016 College Media Association Pinnacle Awards Winner, Website of the Year (Two-Year Program) Runner-Up, Magazine of the Year (Two-Year Program) 2016 Stack Awards Finalist, Student Magazine of the Year
2015 College Media Association Pinnacle Awards Best Feature Magazine (Two-Year Program)
2014 College Media Association Pinnacle Awards Best Photo Illustration
Cover photography/Design by Langara students: Caroline Kim 2019, Jeremy Reay 2018, Nelson Chow 2017,
Courtney Naesgaard 2016, Meghan Hemstra 2015, Gaelen Glenn 2014,
2019 20162017
VOLUME 3 ISSUE 4 2017 $5.95
hackathons A Beginner’s Guide freighter travel An Adventure by Sea safe haven A Home for the Birds
2018
VOLUME 3 ISSUE 5 2018 $5.95
Palliative Care in the DTES
Reconciliation Pole
Transgender Health Care
Reconciliation PoleHealing Through Art
Transgender Health CareHope for Access
Palliative Care in the DTESEquity in Death?
contactFor further information regarding PRM, please contact:Josué Menjivar Don Hill Publisher Advertising Director Tel: 604-323-5432 Tel: 604-323-5371 Email: [email protected] Email: [email protected]
Production and technical information requests available from:Terry van RoonManaging Production Director Tel: 604-323-5436Email: [email protected]
print & web bundleHaving your ad appear in print and online provides the benefits of both platforms. Magazines are typically kept for over a year and have an average of 2.2 readers per copy. Your digital ad will be displayed for a full year.
langaraPRM.comGet more value by taking advantage of year-long exposure on LangaraPRM.com. The site is re-launched each summer with new content from the current issue of Pacific Rim Magazine. Your ad will run in rotation until August 2021 and can be linked to a URL of your choice.
The Publishing Program at Langara College has produced Pacific Rim Magazine for 32 years. LangaraPRM.com includes all these stories and generates significant traffic on the site. Continued interest in the Pacific Rim region and the relevant information we present brings more than 22,000 unique visitors annually. This produces 62,200 pageviews with visitors remaining on the site longer than the online average.
Though we get our share of international traffic, 51% of our visitors are from Canada. Mobile visitors using iOS—users known to spend more on average—outnumber Android by 2:1. A third of our visitors are aged 25 to 34. The rotating nature of how your ad will be displayed ensures you benefit from it appearing on pages with high traffic.
Bookings for a ⅓ page or smaller print ad will include a 300 x 250 pixel “Medium Rectangle” web ad. Bookings for a ½ page or larger print ad will include a 300 x 600 pixel “Half Page” web ad.
1:52Average Visit Duration
22,600Unique VisitorsPer Year
62,200PageviewsAnnually
51%Visitors from Canada
We can design your print and web ad for no charge!Part of advertising with PRM means having a team of designers ready to create professional ads for the magazine and website at no cost.*
no charge designOur advertising department will design your print and web ad to meet your needs.
no charge consultationOur advertising department will work with you to find the best solution.
no charge copywritingOur editors are trained in advertising copywriting. They will work with you to create memorable copy to reach your customers.
no charge photographyProfessional Photography students from Langara College, if contacted early enough, can shoot photographs for your ad (subject to restrictions**).
a collaborative process• When your contract is forwarded to the advertising
department we will contact you within a few days and begin discussions about your ad.
• After consultation, you will see a proof of the ad.• Subsequent proofs will be supplied to you if necessary.• Changes are made in a collaborative process until you
are satisfied and are ready to sign-off.
* If, in the consultation process, the advertiser requires and agrees to outside resources that will result in extra costs (e.g. a photo from an online image bank) then those costs will be incurred by the advertiser. The advertising department strives to work with the highest quality formats but can be limited by what the advertiser submits.
** Advertising photography is usually available free of charge for one-time use of images in PRM. After that use, copyright remains with the photographer. Use of advertising photos in other media must be arranged in writing between the advertiser and the photographer. The photographer may charge fees for publication of photos in media in addition to Pacific Rim Magazine.
A 3-year
contract means
we can design
a different ad
for you each
year!
services to advertisers
PACIFIC RIM 2016 15
focus was on the North American Asian
diaspora,” she says. “But as time went
on, we realized that we could no longer
ignore the international Asian diaspora,
simply because they were making films
that were really good.” In 2015, foreign
films made up roughly 30 per cent of
VAFF’s features, up from 10 per cent in
previous years.
International exposure is important,
especially considering the political
challenges that many Asian filmmakers
face. “In China, you need government
approval to get anything screened or
even made,” says Chin. The government
also often controls artistic funding or
the lack thereof. This is less of a problem
in Hong Kong and Taiwan, where art
house cinema is funded and champi-
oned by the government. However, in
Singapore and parts of Southeast Asia,
films that are critical of the government
may not be screened in their home
countries. “International film festivals
help because it gives these filmmakers’
stories a forum and audience that they
would not necessarily have access to
otherwise,” says Chin.
Fortunately, film scholars have noted
increased box office success for Asian
movies among domestic audiences.
“Of late, a number of Taiwanese and
Chinese films have been performing
very well in their respective territories
against the onslaught of Hollywood
films. This proves that filmmakers
are presenting stories that are relat-
able, or at the very least appealing,
to local audiences,” says Rowena
Santos Aquino, PhD, a film
lecturer at California State
University, Long Beach. As
Asian filmmakers find more
support from domestic audi-
ences, it is only a matter of
time before their stories
capture the imagination
of moviegoers around
the world.
Last chance to purchase tansu, shrines, figurines,
ceramics, dolls, textiles, and architectural products
that have delighted our international and Canadian
customers for more than 17 years.Everything must be gone by June 30!Retirement Sale
4391 Main Street
Vancouver, BC V5V 3R1
604.251.1867
www.kikori.ca
Last chance to purchase tansu, shrines, figurines,
ceramics, dolls, textiles, and architectural products
that have delighted our international and Canadian
customers for more than 17 years.Everything must be gone by June 30!Retirement Sale
4391 Main Street
Vancouver, BC V5V 3R1
604.251.1867
www.kikori.ca
www.justjewelleryinc.comVancouver 4360 Main Street 778-379-6263
Surrey 6-2970 King George Blvd. 604-541-6362
Definitely not
your typical
jewellery
store.
LANGARA PRM 2017 25
604-723-2213
www.actorsalliance.biz
with
Bart Anderson
Ongoing camera training
for professional actorsPrivate coaching
Comprehensive career
building and mentoring
POCAThe People’s Organization of Community Acupuncture (POCA) was
founded in 2011. Their mission is “to work cooperatively to increase
accessibility to and availability of affordable group acupuncture treat-
ments.” POCA is a cooperative. The organization has over 127 clinics in
North America operating under its umbrella, including Poke Community
Acupuncture in Vancouver.
Cris Monteiro, POCA Events Circle coordinator, describes the practice
of community acupuncture as something bigger than simply promoting
holistic treatments. She had been working as an acupuncturist for seven
years before she began community acupuncture training. “One of the
main themes of community acupuncture is to make any health care
affordable by being creative and acting collectively,” she says. “It’s less
important that our modality of care is ‘alternative’ or ‘holistic’ than that
we have developed and proven a model for providing care that is more
affordable and effective.”
Practitioners, volunteers, and patients are welcome to join POCA
to find a place for treatment. POCA also offers education to those who
want to become acupunks, and gives guidance to those who want to
open and maintain a community acupuncture clinic.
the cost are quite different. At a typical
acupuncture session in Vancouver, a practi-
tioner examines one client at a time in what
looks like a doctor’s office. A single session
can cost up to $200. At Poke, like other
community acupuncture clinics, patients
are treated together in a large room. They
sit in comfortable chairs, and the lights are
pleasantly dimmed. The room is silent, and
patients with needles poking out of various
parts of their bodies can be found sleeping
under warm blankets.
Patients controlling their own access to
treatment is one of the aspects of comm-
unity acupuncture that Carroll likes the
most. “In order for people to be healthy, they
have to have a choice. I want to give them
the opportunity to choose their treatment.
So, it’s about empowerment,” she says.
Another advantage is the collective room
setting. The clinic promises that even
though the room is shared, the patients have
their private space respected. Carroll says
that the collective environment actually
helps the healing process because, “Nobody
heals in isolation.” ▲
Student designed ads
Trim size Width Depth + Bleed 1 page 8 1/8" (8.125) 10 3/4" (10.75) 1/8" (.125) 2/3 page vertical 4 5/8" (4.625) 10" 1/2 page vertical 3 7/16" (3.4375) 10" 1/2 page horizontal 7" 4 15/16" (4.9375) 1/2 page vertical digest 4 5/8" (4.625) 7 1/2" (7.5) 1/3 page vertical 2 1/4" (2.25) 10" 1/3 page square 4 5/8" (4.625) 4 15/16" (4.9375) 1/6 page vertical 2 1/4" (2.25) 4 15/16" (4.9375) 1/6 page horizontal 4 5/8" (4.625) 2 3/8" (2.375)
sizes
One Time Three Times Colour B&W Colour (x3) B&W (x3) 1 page* $2,175 $1,470 $1,495 $1,050 2/3 page* $1,690 $1,175 $1,190 $825 1/2 page* $1,270 $885 $895 $615 1/3 page* $895 $620 $630 $435 1/6 page* $510 $345 $360 $245 2 facing pages* $3,360 $2,355 centre spread $4,095 $2,870 inside back cover $2,520 $1,765 page three $2,995 $2,095 inside front cover or outside back cover $2,730 $1,910
rates
Ad space booked by: March 18, 2020Art received for PRM created ads by: March 25, 2020*Client supplied ads received by: April 1, 2020Publication: May 6, 2020
* If PRM is creating the ad, any text or visual materials the client may be supplying are to be received by this date.
datesCheques to be made payable to:
Langara CollegeCredit Card payments are also accepted.Please call Erica Chan (604) 323-5881. Please
provide your invoice number and mail to:Langara College, Accounts Receivable
100 West 49th Avenue, Vancouver BC V5Y 2Z6
Production and technical information requests:Terry van RoonManaging Production Director [email protected]
Josué Menjivar Publisher 604-323-5432 [email protected]
Ad Traffic Manager (after Feb.21) 604-323-5942 [email protected]
For further information regarding PRM, please contact:
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2020 rate card
* Special Placement on inside pages $50 while available (only within ad space booking deadline).
