July 2011

A Vision for South Worcester

Masterplanning &

Community

Planning

Sustainable

Transport &

Engineering

Planning &

Real Estate

Cost Consultants

Environmental

Planning and

Design

Design TeamClient /

Land Promotor

• BACKGROUND

• COMMUNITY PLANNING

- Workshop

- Hands on Planning

• COMMUNTY BRIEF

• THE VISION

- CONCEPT MASTERPLAN

- VILLAGE CENTRE

- RESIDENTIAL AREAS

- JOBS/ BUSINESS

- LANDSCAPE STRATEGY

• WAY FORWARD

Content

Why do we need more houses in

South Worcestershire?

• 21,600 new households will be required in South Worcestershire 2008-2030

• household growth mostly in one-person households – rise by 15,600 (70%)

• 9,600 (75%) required for 75+ age bracket

SOUTH WORCESTERSHIRE

DEVELOPMENT PLAN

Worcester City Proposals Map

Extract showing Draft Allocation SWDP 8/1

8 WEEK CONSULTATION 26th September – 18th November 2011

DROP-IN-EVENTS

10th October: Kempsey

25th October: St Peter’s

Promotion of event

St Peter the Great

Norton

Norton Barracks

Wetland areas

Upper Broomhall Farm

Crookbarrow Hill

Traffic counting on Ketch roundabout

Congestion on A4440

Poor environment for cyclists

Reception

Welcome

Introduction to Planning issues

Workshop• Residents were asked to identify

their concerns about the new

development. This included

thinking about the impact on the

wider area

• Each issue was written on a

separate Post-it note

Workshop - Process

Workshop• The Post-it notes were collected

up and read out one-by-one

• People then had the chance to

expand on what they had written

or comment on other‟s issues

• The team noted down anything

which was said in addition to what

was on the Post-it notes and also

recorded important statements as

direct quotes

Workshop - Process

Workshop• After being read out, the Post-it

notes were grouped under

headings which highlighted the

most important topics

• When there were no more issues

to discuss, residents were asked

to repeat the process. Firstly,

writing down their dreams for the

area and secondly, their solutions

for how these might be achieved

• The following slides provide a

summary of the key issues and

ideas which came out of this

Workshop process

Workshop - Process

Movement

& Transport• Traffic is already congested and

new development makes it worse

• Ketch and Norton roundabouts are

dangerous for pedestrians and

cyclists

• Cars speed on rural roads and rat

run to the M5

• Buses are too expensive, limited

and infrequent

• Not enough cycle paths

• Pedestrian routes are unfriendly

and unsafe

Workshop - Summary of issues

Environment• Kempsey has suffered from

serious flooding and new

development will make this worse

• Loss of trees and existing

hedgerows will ruin the wildlife

habitat

Workshop - Summary of issues

Community• St. Peter‟s, Norton Barracks &

Kempsey fear loosing their distinct

identities if new development

comes too close

• Concern that new homes will be

built without adequate facilities

• Existing schools and services will

be unable to cope with the number

of new residents

• Not enough parks, community

facilities and gathering places

• New affordable housing will drag

down property values

Workshop - Summary of issues

Community • A range of accommodation from

supported independent living to

extra care homes is required for

the increasing number of elderly

people

• No-one wants to live near a gypsy

and traveller site.

• There are not enough youth

facilities

Workshop - Summary of issues

“Existing Gypsy and travellers sites are

unused - why build more”

Workshop - Summary of issues

“People want to get us off the streets, but with a lack of activity centres and the constant nag of parents to get more fresh air, this is the only place we have to go!” - Local young person

Economy• Not enough existing jobs to

warrant a new community

• Concern that Tesco in St Peter‟s

will be replaced with new

supermarket on A4440

Workshop - Summary of issues

“Provide new jobs in a new village centre that

will benefit all the nearby towns and

villages as well”

Hands-on

Planning (HOP)• After the Workshop, residents were

invited to join smaller groups

focusing on particular subjects of

interest to them such as traffic or

landscape

• Sitting around tables, these groups

worked with team members to

produce plans and lists of ideas

• After an hour or so, each group

presented their ideas back to the rest

of the room and answered questions

from other residents

Hands-on Planning (HOP) - Process

Hands-on

Planning (HOP)• The following slides illustrate the

plans which came out of each group

and include a key highlighting the

main ideas in each

• Because each group had different

members, with different interests, the

plans illustrate a wide variety of ideas

• These ideas are not necessarily

compatible with each other, and in

some cases might not be capable of

delivery, but reflect the input of the

residents in each group

Hands-on Planning (HOP) - Process

HOP 1

GETTING SOUTH

WORCESTER MOVING

1. A4440: Decrease

congestion

2. Park and Ride

3. Commercial area

4. Community

centre and

primary school

5. Bus Route

6. Alternative North

/ South route

past Norton

7. Recreation area

Getting South

Worcester

moving

1

3 4

2 65

7

8. Enlarged

Junctions

9. Pedestrian

crossings at

grade

10. Enlarge A4440

11. Gateway

entrance

12. Boulevard

10

8

12

9

Getting South

Worcester

moving

11

HOP 2

MAKING

CONNECTIONS

“We don’t have a medical centre here, you have to go into Worcester all the time.”

1. New footbridge

2. Visual connection

to Malvern Hills

3. Linkage to River

Severn

4. Better connection

to the West

5. Pedestrian

connection to

sports pitch and

green areas

6. Roundabouts act

are barriers

Making

Connections

3

1

2

4

5

6

5

5

7. Appropriate

density and

green space

8. Keep trees and

hedgerows

9. Ponds /green

outside floodplain

to retain water

10. Cycling loop

11. New centre to be

well connected

Making

Connections

7

8

8

9

9

10

10

10

11

9

HOP 3

COMMUNITY

HEART

“Hanley Castle has spare capacity to take children from the new

development – a secondary school is

not required.”

1. New street kinked

to avoid speeding

2. Community Hub at

centre of Village

with

Primary school

Police station

Health services

Social services

Advice centre

Youth club

Adult education

Library

Meeting

rooms/halls

Community

Heart

1 2

3. Green Links with

active frontage

4. Employment

should be located

to avoid nuisance

to residents

5. Secured by

Design should be

achieved by whole

development

Community

Heart

34

5

33

3

HOP 4

CONSTRAINTS

“I hope you will learn from the flooding in 2007 and it will make you wiser!”

1. Existing

development

2. Possible flood

area

3. A38

4. A4440

5. M5 Motorway

Understanding

Constraints

3

1

1

1

2

4

5

6. Existing

community

centre

7. Species rich

hedgerows

8. New

development

9. Noise from M5

Motorway

6

7

8

9

Understanding

Constraints

10. Taylors Lane

(rural road)

11. Historic farm

house and

associated

buildings

12. Broomhall

Cottages

13. Garden centre

11

11

13

12

10Understanding

Constraints

14. Broomhall

Brook

15. Pond including

great crested

newts

16. Historic farm

and

associated

buildings

17. Broomhall

Lane (rural

road)

16

14

15

17

Understanding

Constraints

HOP 5

LOCAL

LIVELIHOOD

“Everyone gets in their cars to go to work. Can we have a different type of employment

that doesn’t create more traffic.”

1. List of community –

based employment

uses – to avoid

unwanted traffic

generation

2. List of other

community uses

3. List of local themes

of interest

4. Possible new

station to reduce

traffic congestion

5. Employment uses

that generate traffic

to be located closer

to M5 junction

Local

Livelihood

1

2

3

4

5

Local

Livelihood1

21. List of community –

based employment

uses – to avoid

unwanted traffic

generation

2. List of other

community uses

5. Commercial activity

along A4440

6. Links to E-W spine

road

7. Site‟s good

southern

orientation, with

northern edge to

A4440

8. Park and ride at

Ketch roandabout

9. Potential interest

from surrounding

villages in new

facilities

Local

Livelihood

7

5

6

8

9

9

9

HOP 6

YOU‟VE GOT TO CREATE A HEART

“Finding the right location for the centre is important!”

Pros and Cons -

whether to locate new

central functions and

services:

close to A 38

Or

closer to the

middle of the

new developent

Create a

HEART

1

2

1

2

Create a HEART

Character

- New / Modern, or

- Traditional

Warndon Villages (similar size to South Worcester)

- No focal point, difficult to find

- It has: Shops, Petrol, Doctor, Dentist, Community

centre, Pub, Post Office

- Lots of facilities for young and old

- But, doesn‟t feel local, just a dormitory suburb

Broad mix of uses to be ensured

- Employment, Shops, Homes

To create sustainable jobs

- Emphasis on technology jobs

- Cluster of Live-Work units

- Marketing needed for target group

Create a HEART

Design should

- not be “chocolate box”

- allow individual design/ variety

- avoid “suburban” appearance

- allow a freedom of design within agreed overall parameters

- encourage self-built homes

Centre

- Community facilities (things to do / place to go)

- to be located at the heart of the new village

- easy to get to, especially by pedestrians and cyclists

(separate routes)

- start to plan the centre right from the beginning –

different functions brought together – similar to the church

in St Peter‟s

HOP 7

ECO-ENTERPRISE

“With the many new residents and people it needs a proper supermarket.”

1. Self build homes

2. Community

centre

3. Supermarket

4. Commercial

5. Cycle track

Eco-

Enterprise

3

1

2

4

5

6. Recreation area

7. Sports area

8. Primary school

8

Eco-

Enterprise

6

7

HOP 8

GREEN

FRAMEWORK

“We will contain the flood water within the site and so won’t make

anything worse for Kempsey.”

1. Green spaces

follow water

courses and

floodplains

2. Join existing

hedgerows and

woodland to create

green network

3. Green network

creates parcels of

land for

development

4. Road network links

development

parcels

Green Framework

12

3 5

4

3

1

5. Listed buildings set

within green

network

6. Green link to

Severn Way

7. Housing within

woodland

8. New woodland

along M5

9. Access to sports

facilities

Green Framework

6

5

5

9

8

7

HOP 9

SETTLEMENT PATTERNS

“To improve connections we need much better footpaths and

cyclelanes across the A4440.”

1. Norton „buffer‟

2. New pedestrian +

cycle crossings

on dualised

A4440

3. Pedestrian +

cycle bridge from

St Peter‟s

4. New road link to

sports facilities,

from Norton

Road

5. Possible

improved

pedestrian link

Settlement

Patterns5

43

1

2

1

2

1

6. New employment

7. New residential

over-looking

Severn

8. Park and ride

9. Internal roads will

avoid additional

pressure on

existing network

10. Character of

existing rural

lanes preserved

Settlement

Patterns

7

6

6

68

99

9

10

10

10

10

11. Traditional footbridge

involves long ramps

and high steps.

Inconvenient, and

users feel exposed

and vulnerable

12. Footbridge using

existing or enhanced

topography to bridge

over widened A4440.

More likely to be

used, as more

convenient and less

intimidating. Bunds

also improve sound-

proofing

11

12

Settlement

Patterns

HOP 10

RESOLVING EXISTING ISSUES

“If we can’t get the current traffic issues solved it could be a stumbling block for any further development.”

1. Dual A4440

2. Enlarge junctions

with improved

pedestrian

crossings

3. Park and ride

4. New orbital bus

route

5. New radial bus

route through to

Kempsey

Resolving

Exisiting Issues

3

12

4

5

HOP 11

BROOMHALL COTTAGE

GREENS

“If there is going to be a green buffer people want it to be full

of active uses and well maintained - not full of litter and

shopping trolleys!”

1 Broomhall Cottages

on Broomhall

2 Ideas about how new

development could

respond to existing

Broomhall Cottages

3 Buffer zone – green

strip requested by

Norton community

4 Concern about poor

use of green strip due

to lack of management

– rubbish tipping and

poor landscaping

5 Ideas about proper

use of green strip –

allotments, sports, bio-

diversity, local park

with play space

3

12

4Broomhall

Greens 5

6. Possible solutions

to resolve existing

parking

arrangements

7. New public open

space to retain

openness at rear of

properties

8. New dwellings

fronting onto open

space

9. Possibility for

houses to have

direct connections

to their rear

gardens

Broomhall

Greens

8

6

7

9

8

8

9

9

6

6

HOP 12

BROOMHALL

GARDEN VILLAGE

“We tried to find a solution that connects

communities but does not merge

them together.”

1. Green spaces follow

water courses and

floodplains

2.. Higher density

development

3. Lower density housing

4. Park and ride

5. Footbridge

Broomhall

Garden Village

1

2

2

3

1

4

5

5

3

3

3

3

8

Broomhall

Garden Village

8

6

6. High value housing

or retirement village

with view across

Severn River to

Malvern Hill

7. Severn Way

8. Pedestrian routes

to Severn way

9. Existing Yacht club

10. Listed buildings

9

10

7

8

Broomhall

Garden Village

6

9

107

4. Park & Ride

5. Footbridge

6. High value housing

or retirement village

with view across

Severn River to

Malvern Hill

7. Severn Way

8. Pedestrian routes

to Severn way

9. Existing Yacht club

10. Listed buildings

4

5

8

Broomhall

Garden Village

11

11. Village square

12. Community building

as focal point

13. Shopping/mixed

use quarter around

square

14. Primary school

13

12

14

Broomhall

Garden Village

16

15. Approved

development by

others

16. Garden centre

17. Woodland housing

18. Sports facilities

19. Possible new

access to sports

facilities 17

15

18

19

Broomhall

Garden Village

16

15. Approved

development by

others

16. Garden centre

17. Housing in

woodland

17

15

Team Working• Following the public events on Friday

and Saturday, the team worked in a

local hotel from Sunday to

Wednesday

• They began by analysing all the

information gathered at the event

• This helped to define a „Community

Brief‟ representing the key issues and

aspirations to be addressed

• This brief was used as a basis for the

creation of a „Vision‟ masterplan for

the study area representing an initial

idea of what development might look

like

Team Working