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IM21 PVT. LTD.
A UNIT OF SOMYA GROUP
BUSINESS PROFILE
Company Profile IM21 (A Unit of Somya Group) was established in 2007 and provided services in
media solutions such as Bulk SMS, Print Media, Yellow pages and Online Portal.
Later on moved into institutional sales to start with installation of RO equipments with its brand name “Meetha Paani” and ventured into garments, FMCG products and consumer durables under its brand name Home Shop 21.
We have diversified our business into various institutional channels across Rajasthan and have got the marketing rights for entire Rajasthan of various companies.
. We have 33 mother depot across Rajasthan which are running on Depot cum SS Model. We have around 200 distributors covering approx 30000 outlets across Rajasthan comprising RSRTC Outlets, Saras dairy outlets and other general outlets.
We have launched our own brand of packaged drinking water, beverages and namkeen by the name of ‘SPARSH’.
Units Of Somya Group
IM21 Pvt. Ltd. has distribution rights for the various FMCG products at various institutional
channels.
Home Shop 21 is a retail outlet franchisee store .
www.dukanwale.com is online portal which Somya Group will launch very soon.
Companies Own Brands
Sparsh is a packaged drinking water brand owned by Somya Group.
Sparsh also deals in packaged juice of various flavors' like mango, dew, cola and
orange.
Meetha Pani is a brand dealing in RO water purifier system .
Current Network & Visibility
IM21 (A Unit Of Somya
Group)
RSRTC BUSINESS
Dairy Outlets
Panchayat Stores
Ration Outlets
Co-operative
stores
Future Projection
IM21 (A Unit of Somya Group)
HRST BUSINESS
Dairy Outlets
Panchayat
Stores
Ration Outlets
Co-operative stores
IM21 (A Unit of Somya Group)
UPSRTC BUSINE
SS
Dairy Outlets
Panchayat
Stores
Ration Outlets
Co-operative stores
Projection for Uttar Pradesh Projection for Haryana
Distribution Model
The distribution model which we are following for various network is as follows:-
COMPANIES
33 Depot cum SS
RETAILERS
Distributors @ all tahsil level
List Of Companies For Institutional
1. HINDUSTAN COCA COLA BEVERAGES LTD. 2. PEPSICO INDIA 3. BISLERI INTERNATIONAL PVT. LTD.4. ICE BERG FOODS LTD5. NIMUB BEVERAGES PVT LTD 6. PARLE PRODUCT PVT.LTD. 7. BRITANNIA LTD .8. SURYA FOOD & AGRO LTD.9. DUKES PRODUCTS INDIA LTD 10. GUJRAT COOPERATIVE MILK MARKETING
FEDERATION [AMUL]11. CADBURY INDIA LTD. 12. NESTLE INDIA13. PERFETTI VAN MALLE14. HINDUSTAN UNILEVER LTD.
15. PROCTER AND GAMBLE INDIA16. ITC LTD. 17. PEPSICO CONFECTIONARY (FRITOLAYS) 18. SHIVDEEP INDUSTRIES LTD.[BIKAJI]
19. PRATAP SNACKS PVT LTD20. BIKANERWALA FOODS PVT LTD 21. BALAJI WAFERS PVT. LTD. 22. BHIKARAM CHANDMAL23. NEXT CARE DEO24. HAMDARD25. MAPRO LTD.26. BAJAJ27. CAVINKARE28. EVEREST MASALA29. TULSI DRY FRUITS30. HERSHEY’S JUMPIN31. HIMALYAN32. JOY COSMETICS33. GLAXO SMITH KLINE34. JYOTHY LABORATORIES
List Of Companies For Rajasthan
MbgPaam (Saga Noodles) VKC Dry Fruits Triveni Sugar Aasha Confectionary Mahendra Industries KripalConfectionary Works Shri Bankey bihari foods
Tulsi Dry Fruits Foodex Group Sanghvi Group To be continued…….
The various companies whose Rajasthan right we are having for all channels are as follows:-
Deliverables Of Suppliers
Transportation to stocking points at various locations
Margins of retailers and schemes as per Market operating price
SS, Distributor margins as per the company norms
Somya Group Margin (IM21 + Manpower cost)
Ensuring Fill Rates, help in proper indenting of stocks and addition of
SKUs if required/demanded by retailers
Fresh stocks/Higher shelf life stocks to be supplied
Provision for Damages in transportation and replacement or liquidation
support in case of products nearing expiry or best before date
Deliverables By IM21 (A Unit Of Somya Group)
Placement of products on bus stand stalls, dairy outlets and other outlets
across Rajasthan
Manpower support for on ground execution
Execution of promos exclusively designed for Rajasthan (If mutually agreed)
Attaining the desired business target in terms of value that has been mutually
agreed upon
Sure business and visibility of products at all outlets across Rajasthan
THANK YOU!!!!
www.somyagroup.comIM21 ( A Unit of Somya Group)
214, Center Tower, Near Cine Star Cinema
Central Spine, Vidhyadhar Nagar
Jaipur- 302023 (Raj.)
Ph. No. 0141-5166666, 3080555