VOL. 11. No. 4. lol1P1r,S, 1U 1.x.111PER YEAR, 50 CENTS

`3.-b-171&LJECINGt ca -DstlAA&CUIINEC

NOVELTY

eA9eLNEWS

Published Each Month by Edward Lyman Bill at 1 Madison Avenue, New York, April 15, 1906.

A Tip to TalkingMachine Men,

Our business in 44 note and 65 note automaticelectric pianos during the past twelve months has

Quadrupled.It's the best argument in the world that the

Regal product is not only up-to-date in every re-spect and has made for us a long list of satisfieddealers and customers, but should also serve asa strong hint to those contemplating the addingof such a line.

Write for prices, terms and territory.

REGAL PIANO and PLAYER CO.889-893 SOUTHERN BOULEVARD, NEW YORK CITY

4Entered as second-class matter May 2, 1905, at the post office at New York, N. Y., under the act of Congreee of March 3 1879.

THE TALKING MACHINE WORLD.

Worth WhileOld Meeting House Days

Catalogue Number 031312.

N orchestra selection of peculiar attraction, con-sisting of a medley of old-fashioned hymns ofone hundred years ago. Reminiscent of a New

England Sabbath morning in the old white meetinghouse when Phcebe and Hester, in poke bonnets andcrinoline, sang in the choir beside Jonathan and Joel,with the old school -master leading the orchestra, andEzekiel Adams, the village blacksmith, playing thebass viol.

How little we know in these modern times of theold New England Sabbath, beginning at sundown Sat-urday night, when all play ceased, and no work was doneexcept such as was preparatory to getting ready to goto the meeting house in the morning ! The best clotheswere laid out, and, before putting the children to bed,the mother called the family together to drill them inthe shorter catechism. And when Sunday morningcame, how quiet it was! The clear sun and blue skymade the dew on the great green elms seem to sparklebrighter than ever. The hammer and anvil were still, andthe mill was silent. Only the bees were at work as usual.

In listening to this record it takes but little imagin-ation to see the old sexton tugging at the bell rope, thefamily groups coming up the village street to the oldwhite meeting house, the high pews with their littledoors, the hard wooden seats, the parson in the pulpitunder the sounding board, the choir loft, and the young

singers with the orchestra leading the congregation in singing these old hymns.Musically, this record revives the past like a historical novel. The arrangement of the music

is particularly sweet and harmonious, and in one section the bass clarionet, bassoon and flute producetones like those of the celestial stop on an organ.

The quality of the INDIAN RECORD is thebest argument why you should sell it.

10 -inch Disc Records - 60 cents.7 -inch Disc Records - 35 cents.

To try them is to buy them.

AMERICAN RECORD COMPANY,Hawthorne, Sheble & Prescott, sales managers.

%srSpringfield, o w % _ail' 3%, Mass.

The Talking Machine WorldVol. 2. No. 3. New York, April 15, 1906. Price Ten Cents

TRADE NOTES FROM BRAZIL.

Good Opportunities for American Talking Ma-chine Manufacturers in Brazil Provided theNeeds and Tastes of the People Are Re-spected-Something of the Leading Dealersand Trade Prospects Generally.

(Special to The Talking Machine World.)Rio De Janeiro, Brazil, March 15, 1906.

The talking machine business in this city andlocality is not as well developed as it might be,and affords great opportunities for enterprisingAmericans. While dealers throughout Brazil arevery fond of using the name of "Edison" as adrawing card, they chiefly exploit the Germanmachines instead of the American. Dealers withwhom I have talked in this city complain thatAmerican manufacturers of machines and rec-ords are not paying particular attention to theirtrade, and are not supplying the records of songsin the languages desired. For instance, Spanishsongs will take well, and so will those of notablesingers in Italian, Portuguese and Brazilian.The German manufacturers, notably the makersof the Odeon, have captured a large share oftrade by reason of their putting out a strongcatalogue of songs in the foregoing languages.

At the present time the disc machine is largelyfavored in preference to the cylinder on accountof its richer and louder tone. Moreover it isclaimed by the dealers here that it wears betterand gives more general satisfaction.

Fred Figner, who trades under the title of the"Casa Edison," is one of the most importantdealers in talking machines in the city. Hesays there is a big call for handsome cases andthat he has sent an American to Germany forthe special purpose of having made to his ordera number of machines in ornamental designs.This case question seems to be quite a talkingpoint, and it is claimed that American manu-facturers can enlarge their market here by hav-ing not only the talking machine handled it, anenterprising way, but by making it more attrac-tive than the German machines.

One of Fred Figner's best sellers is the Odeon,which he puts out at from $43 to $120 in Ameri-can money. One of the leading dealers heresays that the American manufacturers can easilycompete with the Germans, and excel them, pro-vided they give attention to this territory. Theduty is only 25 per cent.

There are really only three large dealers here;Joao Augusto de Oliveira. who handles the discsof the 'Victor Talking Machine Co., of Philadel-phia, and a large line of German and French ma-chines and records. He has a very attractive storeand makes a specialty of Portuguese records.

The Victor talking machines are sold byGuinle & Co., who handle a big line of Americanspecialties.

In addition to his large German line, n reaFigner is the agent in Brazil for the Interna-tional Talking machine Co., the InternationalZonophone, of London, and the Universal Talk-ing Machine Co., of New York. He also showsin his catalogue cuts of the Columbia Grapho-phone, the Edison phonograph in various styles,and a full line of talking machine supplies.

PHOTOS OF LEADING RECORD SINGERS.

Dealers in talking machines and supplies willbe much interested in the advertisement of theChannell Studio of Photography, which appearselsewhere in this issue. There are few dealerswho have not demands from their customers forsome facts regarding the personalities of the dif-ferent singers with whom they have become ac-quainted through the talking machine record.The fact that this concern supplies the tradewith photographs of all the noted singers, hand-somely and artistically finished, and bearing thesinger's autograph, should make these photo-

graphs a decided feature of interest in everystore throughout the laud. We have had theprivilege of inspecting these photographs, andmust say that they are certainly most artisticand cannot fail to win a large measure of popu-larity wherever introduced.

STEADY INCREASE IN ST. LOUIS.

Trade Report for the First Three Months ShowsTrade Growth of 25 Per Cent.-ColumbiaActivity-Ramsdell's Report-Other Items.

(Special to The Talking Machine World.)St. Louis, Mo., April 9, 1906.

The tallciug machine trade here during themonth of March has been surprisingly good, andthese reports are made in the face of the factthat the government weather report for thatperiod shows the month to have been the mostsevere March we have ever had in this territory.Trade reports for the first quarter in the yearshow an increase of about 25 per cent. for thatperiod over the same last year, and reports forthe surrounding territory are considerably betterthan this. It can be said without any exaggera-tion that the talking machine business is boom-ing here, with a very bright future before it.

The Columbia Phonograph Co. is moving thisweek from its present quarters to 908 Olivestreet, where they have fitted up a very hand-some store, which includes handsome privaterooms for customers, where exhibitions will begiven. The new store has been arranged in amanner that makes it one of the most completeand attractive in the country. Manager W. C.Fuhri, of this concern, returned from a shorttrip to New York on Saturday. In a conversa-

with your correspondent he reported tradefor the month of March to have been very goodboth here and throughout this territory. This com-pany have just opened up a fine new store at 315Main street, Dallas, Tex., with Robert. R. Sou-ders as manager. Mr. Souders has been con-vected with the St. Louis office for the past nineyears. Wm. F. Standke, formerly connected withthe St. Louis office of the same concern, hasbeen appointed manager of the Memphis, Tenn.,office, succeeding R. P. Bartlett, who goes to Dal-las. Tex., as assistant manager.

D. S. Ramsdell, vice-president and generalmanager of the St. Louis Talking Machine Co.,makes very favorable reports on the volumeof business transacted by his concern duringMarch and for the first quarter of the year. Mr.Ramsdell has been giving a season of grandopera exhibitions at their store during the pastweek, and has sent out a number of invitationsin this connection. In view of the fact that wehave had a season of grand opera here, the timewas very opportune for these exhibitions. Theyhave been very much appreciated by the callersat the store, and Mr. Ramsdell feels positivethat it will result in creating quite a demand forhis machines. Mr. Ramsdell reports the sale ofone of his finest machines to the O'FallonCuivre Club, of O'Fallon. Ill., composed of promi-nent citizens of this city.

J. Frank Mahret, sales manager of the St.Louis Talking Machine Co., who was taken sickwhile on a trip early in the mouth of March, andconfined at a hospital here for several weeks, isout of the hospital and slowly recuperating.

The Talking Machine Co.. 923 Olive street, andthe Western Talking Machine Co., 925 Olivestreet. have both received notice to vacate theirrespective locations within the next sixty days,as their stores are to be torn down to make roomfor a new skyscraper. Manager Max Silver -stone, of the Talking Machine Co., has secured afine location at 1010 Olive street, which he willoccupy within the next six weeks. The WesternTalking Machine Co. have made no announcementas yet regarding their future plans.

T. P. Clancy, manager of the talking machine

department of the Conroy Piano Co., reports avery active trade during March, and that thepublic is buying the better class of machines.He states that their trade is steadily increasing,and feels very optimistic regarding the future.

The Val A. Iteis Music Co., the Thiebes-StierlinMusic Co., and E. B. Walthall, mauager of thetalking machine department of the 0. K. HouckPiano Co., all report trade good with them ontalking machines.

VIRTUES OF THE PRICE AGREEMENT.Seen in an Entirely Different and More Fa-

vorable Light-Protection to Dealer as Wellas Manufacturer Is Insured.

New or ill-informed talking machiue dealers,and even jobbers are wont to question the util-ity of the agreement exacted by the manufac-turing companies owning basic inventions andprocess patents; in fact, a large percentage donot thoroughly understand the price agreement.Many look upon it as being somewhat dictatorialor as a scheme of the strong manufacturer tocoerce the dealer into doing something for thesole gain of the former. This feeling has nowalmost entirely disappeared, and the reputabledealer now sees the price agreement in an entirelydifferent light and knows by practical demon-stration that it is an instrument designed pri-marily for the good of the dealer, and that he isthe greater gaiuer by its protection. As a matterof fact the manufacturer gets comparatively littlebenefit, except in so fat as it prevents the whole-sale cutting of prices which ultimately would de-stroy the reputation of his product that wouldotherwise be maintained.

Where is there a person who doubts that anow selling his wares uuder price

agreement principles could sell more goods (andget just as much for them wholesale) if heshould lay aside the price agreement? And whois the real beneficiary under such a scheme? Itmust necessarily be the one who sells the articleto the retail customer and gets the fair profit thatthe price agreement guarantees. Where there is no price maintaining agreement covering an ar-ticle it is most often, if not always, sold by thestores at a reduction in price that the dealer can-not meet. History proves that the price agreementhas done more good for the legitimate talkingmachine dealer than anything else that has everbeen discovered since price cutting became popu-lar. Of course the benefit derived from such ameasure depends largely, if not wholly, on its

rigid maintenance, and it is the wise dealer whosticks to the manufacturer whose agreementaffords him the greatest protection.

RECENT INCORPORATIONS.

The Canadian Multiphone Co., of Hamilton,has received a charter entitling it to manufactureand deal in phonograph multiphones and musicalinstruments. It is capitalized at $200,000. Theincorporators are: Ebenezer Marshall, JohnThomson, Alexander Fraser, Thomas Stewart,marble dealer, and John Mack, druggist, all ofHamilton, Ont.

* * * *

The United Multiphone Co., of Philadelphia,has been incorporated with the Secretary of theState of Delaware for the purpose of manufac-turing, selling and dealing in all kinds of talk-ing machines and supplies with a capital of onemillion dollars. The parties interested are:Ralph C. Lupton, C. A. Darby and W. L. Missi-mer.

Wilkinsburg Phonograph Co., No. 738 Pennavenue, Wilkinsburg, Pa., wholesale and retaildealers in talking machines, recently moved intoa new building especially adapted to their busi-ness, carrying a full line of Edison, Columbia andVictor machines, records and supplies.

4 THE TALKING MACHINE WORLD.

Just What All YourCustomers Are Looking For!

Sells at once ou being beard, with BIG PROFIT TO YOU. Will help you sell more DiscTalking Machines and Records. It will revive the interest of thousands who have givenup using them ou account of the nuisance of changing the needle after each playing.Reduces the wear on the record and will play at least 500 times without changing.

Made iu various tones, to suit all tastes : No. 1, Soft Tone ; No. 2, Medium Tone ;No. 3, Loud Toue. Retail Price, $1.00 each. Net Price to Dealers, 50c. each

No. 4, Concert Toue. Retail Price, $5.00 ; Net Price to the Dealer, $2.50.

Send us 31.00 and we will mail you, postpaid, one sample each of Nos. 1, 2 and 3.

We furnish firtistic Signs and Literature to all Customers

THE SYMPHONIC PHONE -NEEDLE CO.1907 PARK AVENUE. NEW YORK CITY

.41

THE TALKING MACHINE WORLD.

HE DID SOMETHING.

How the Wise Young College Graduate Cameto Win Success in the Talking MachineBusiness --A Story Worth Reading.

Jones and I were sitting at the window of ourclub one evening, gazing down at the passingthrong, when Jack Raymond entered.

"Hello, Taylor; this is a surprise!" he cried."I really believe I have not set eyes on you sinceour college days. How are you?" He came for-ward smiling, with gloved hand outstretched.

I introduced him to my friend Jones, and wewere all soon chatting gayly. When men cometogether they invariably talk shop, and we wereno exception to the rule.

**By the way, Jack," I asked during a lull inour conversation, "what are you doing now?"

"My dear boy, I'm in the talking -machine busi-ness, and, what's more, I'm making money. Passone of those cigars this way, will you? Thanks."

He lit the fragrant weed, puffed silently for amoment, then began:

"The governor informed me one morning abouta year ago that it was time I was getting busy.'You are through with college now,' he said, 'andI want you to do something. I don't give a damn

"SHE WAS LISTENIYG INTEN'ELT."

what you do, but do something.' Well, I didsomething. I rented a little store down on Balticavenue in a good residential district, and justaround the corner from the Elite Theatre, fittedit up attractively, and made money. Why, gen-tlemen, actually sometimes I'm too busy! I don'tkeep open nights, either."

"Did you hear that 'too busy,' Jones?" Ilaughed a little sarcastically. My friend smiledback in polite scepticism.

"That's right, boys, laugh all you want to; youwill both be the better for it. It will help digestthat lobster cutlet you've eaten. All I ask isthat you will honor me with a call in the nearfuture, at which time I will be glad to show youhow this apparently impossible thing is accom-plished."He gave us each his card, spoke of an im-

portant engagement already overdue, and witha parting handclasp was gone.The next afternoon found Jones and I entering

.Jack Raymond's place of business as per his kindinvitation of the night before. We found him inearnest conversation with a very stunning younglady.

"I have just been to the matinee performanceof 'The Sultan of Sulu,' " we heard her say, "and,seeing your announcement in the window in refer-ence to records of this comic opera, I couldnot resist coming in. May I hear them, please?""Certainly; it will be a pleasure, I assure you,"

he answered; and soon she was listening intentlyto a sweet barytone voice rendering with greatexpression "Since I First Met You."After she had gone our host informed us that

she had purchased several records, and had prom-

ised to bring some of her friends down soon forthe same purpose.

"I'll tell you," he said, "it works out like this.If you establish yourself in a good neighborhood,

make a specialty of keeping in stock the leadingselections from the attraction at the nearest

theatre, advertise them judiciously, the result

will be a great success, It is simply an endless

chain. The young lady who has just left, forinstance, will, in all probability, give a violet orpink tea this very evening, and while her girlchums are munching Nabisco wafers and drink-ing Ceylon tea, their charming hostess will playthe selections from 'The Sultan of Sulu' on hertalking machine for their amusement. Let mepicture the scene to you:

-Oh, that is too perfectly lovely for anything!'exclaims one divine creature between munches'Why, it sounds better on the machine than itdid at the theatre. Where in the world did youget it, Gertrude, dear?'

" 'Why, down at Raymond's, of course.'"A dainty pencil is poised gracefully between

pink and white fingers, and a note is made ofthe name and address. I expect that whole teaparty down here to -morrow, bent ou the elimina-tion of my stock of 'Sulus.'

.1:hen there is the grand opera. When thefamous Caruso or any of the operatic stars arein town I make a window display advertising thefact. using photographs in costume, and statingupon a neatly printed card that the songs ren-dered by the artists whose pictures appear in thewindow are in stock. I also send a typewrittenletter, carefully worded, to each of the opera-goers-the people who have boxes, you know-and by this method I sell as many as one hun-dred grand opera records a week. When theirprice is from two to five dollars each, you caneasily see that their sale is profitable.'

As he finished speaking a carriage drawn bytwo high -headed and glossy -coated bays swungup to tue curb in front of the store, and a foot-man descended from the box and assisted a ladyto alight. She entered and asked for a recordof "Vi ravviso o luoghi ameni," "La Somnam-bula," by Antonio Scotti.

"Heavens! Taylor," cried Jones, in an awe-struck voice, "that selection must be worth amint, judging from the name. Let's get out ofhere and give your friend a chance to do thelady justice."

I took the hint, and with a hurried good-bye

r

a

and a "come again soon" from Raymond, wedeparted.

"Say," said my companion as we reached thestreet, "I'm going into the talking -machine busi-ness."

"I'll think about it myself," I answered.

TRADE NOTES FROM CINCINNATI, 0.Talking Machine to Accompany Party to the

Polar Regions.

(Special to The Talking Machine World.)Cincinnati, 0., April 9, 1906.

The Columbia Talking Machine Co. are show-ing a fine line of instruments in highly decoratedcases.

Ilsen & Co. are also displaying a line of cab-inet instruments in gilded and inlaid cases.April records for all phonographs and talkingmachines are displayed and on sale.

The R. Wurlitzer Co. has assumed the agencyfor the Zonophone. Raymond Strief, managerof the talking machine department, finds whole-sale demand for Victor and Edison machines andrecords on the increase. The latest records werea feature of last week's popular concerts anddrew an immense crowd.

A high-class Victor instrument was sold to awealthy Cincinnati man for use on his yachtduring a recent bridal trip and will accompanyhim and his bride to the polar regions this sum-mer on a hunting tour. A number of Victor ma-chines are being sold through the plan knownas the "One Man Band," which is the addition ofa drum to be used with the machine, and recordsfor dancing and rag time music. Twenty-five ofthese combinations have been sold locally sincethey were introduced at a recent concert in theWurlitzer store.

P. Long. who opened the record making depart-ment for the United Hebrew Disc & Cylinder Co.,being recognized as an expert in the line, is nowin charge of the "masters" at the plant of theLeeds & Catlin Co., Middletown, Conn.

PROOF That DoxibleuServiceR iWill IncreaseYO

E. R. GUTHRIE

BICYCLES, PHONOGRAPHS1540 0 STREET

International Correspondence Schools,

Scranton, Pa.

Gentlemen:

Replying to yours of 5th inst.

ths I. C. S. Language Outfits will say,

Phonograph business that has appealed

does. The sales are naturally with the

LINCOLN, NEB- Jan. 9, 1906.

regarding my success in selling

there is no other phase of the

to ms as this language system

more well-to-do people and there

is no question of installments to contend with. One can approach the

most exclusive peopls with this language proposition and be sure of a

respectful and interestsd hearing. By exercising a little judgment in

selecting ths people to be approached with it the dealer will find almost

half of them will become good °prospects.° The super -sensitive people who

have always said they would not have a phonograph in the house fall

right into line and enlarge ths field for phonograph sales by a large

proportion. A "demonstration" for a prospective customer usually consists

in playing one record and having a quiet chat. Occasionally one who has

already acquired a literary knowledge of a language asks for one of the

advancsd lessons to bs run. Contrast this with playing °rag -time° for an

hour for a lot of gigglers who buy one or two records and the dealsr who

tries it will sursly become a devotee to the Language Outfit sales. Nearly

evsry one he shows it to can tell him of some friend who will be intsrest-

ed also.

Yours truly,

It has increased other dealers' business from 10 to 30 per cent.To find out what it will do for your business, write to -day to 1 Scranton, Pa.

Box 918

THE TALKING MACHINE WORLD.

PRACTICAL SUGGESTIONS AND COMMENTS.

REGARDING INTRODUCTORY SPEECH.J. H. Lepper, talking machine dealer of Mason

City, Ia., writes as follows; "I would like tohear from talking machine dealers of the UnitedStates, through The Talking Machine World, ifthey favor having the announcements on the rec-ords as now used on the Edison and other rec-ords? For my part I would much prefer thatthey cast them out. I always set the repro-ducer down on the record as nearly the begin-ning of the record proper as possible, but i amnot always able to strike it right, and then itsounds worse than if I had let it play the in-troduction speech. It seems to me as long asthe record has the label on the end, or as, withthe disc records, printed in the center, it is suffi-cient. Let us hear from you and settle thismatter."

ABOUT SPEECH REGULATION.F. M. Barney, of Elm Creek, Neb., writes The

World as follows: "It may be of interest toyour readers to learn of my speed method. Ihave long asked the Edison people to put out arecord with a given note on same that might beused in unison to a key pipe to obtain correctspeed, and in record No. 9241, 'Dixie Rube,' theyhave given a standard tone A. I have a tuningreed A. I put said record on my machines (ama dealer) and note difference in tone on recordand reed. If the tone A on record is high Ilower speed of machine till in unison. This isbut an instant's work, and the speed is correct.This gives the natural tone of -oices, etc. I donot think much of Edisou marks on back ofmachine for speed regulation; it takes forever,and is not perfect.TO MAKE MACHINES LOUDER.

"To your readers who would like to make theirmachines louder, I give the following method,which gives perfect results: Remove vibratingarm (in which jewel is set) and take it to yourjeweler and have another hole drilled in sameas near the former hole (in center of arm) aspossible on the side in which the jewel is set.Put screw through this hole after replacing link.This causes the amplitude of vibration of dia-phragm to be increased, thereby increasing loud-ness of tone. I have heated the arm and pushedjewel closer to the old hole with equally gooaresults, but like former method better, as it canbe changed back readily."THE CAUSE OF THE "BLAST."

"I disagree with Mr. Seymour, London, Eng.,to the statement he makes that blast is alwaysa defect of the record for which the reproduceris not in the least responsible. I have foundthat where a diaphragm is too slow, it will causethe jewel to leave the track of the record andproduce a blast also. This is the case when thespeed of the return vibration of the diaphragmis not sufficient to hold jewel to the record; ineffect it's the same as the track broken in therecord,"TONE QUALITY IN DISC RECORDS.

Wm. F. Hunt, the progressive dealer, and al-ways interesting writer, of Wanatah, Ind., says:"In the 'Practical Suggestions and Comments'column of the March issue of The World, T.Willson, of York, England, gives it as his opin-ion that the announcement in disc records an-swers a very good purpose owing to the recordfirst wearing out and becoming scratchy at thatpoint. Otherwise the selection proper wouldsuffer, he claims. I fail to understand why itshould be necessary to use an announcementto overcome this evil. Why not, in recording,permit the recording stylus to make a few circleson the record before the selection is started, andthen in reproducing utilize these unrecordedlines for the purpose of getting the needle andrecord adapted to each other, or, for the wearingout purpose, as our friend puts it. It would notbe near so disagreeable to hear the scratchingalone as to have it intermingled with the voiceof the announcer. Furthermore, he suggests

that the larger discs be recorded at a lower rateof speed, so as to permit of a longer selectionto be recorded ou them. Or, in other words, toequalize the surface speed of the larger recordswith that of the 7 -inch size. Our English friendseems to prefer quantity rather than quality.He does not appear to understand that thegreater the surface speed of a record, the fullerand truer the tone quality. The making of thelarger discs is not mainly to get a longer selec-tion (although the selection is materially length-ened thereby), but to get better results, whichpoint is, after all, most essential. This samecorrespondent also wrongfully states that toolarge a circle is left blank in the center of thelarge discs, that they could be run equally asnear the center as a 7 -inch disc and with as goodresults. Here he again shows lack of knowledgein the principle of sound -recording. He is smplytrying to increase a fault in the disc records.And with his idea of recording the larger discsat a lower rate of speed the fault would even bedoubly increased. As I have already stated, thegreater the surface speed of a record, the fullerthe tone of the reproduction. Now, then, to illus-trate, when the recording stylus starts in at theouter edge of the record, the surface speed is atits greatest point, but as the circles near thecenter they gradually grow shorter, and thestylus covers less space in a given time, there-fore cutting the sound waves shorter and shorter.Naturally, the selection in the reproducing proc-ess deteriorates in tone as the needle nears thecenter of the record, and the nearer the centerthe selection is recorded, the greater the deterio-ration in tone. The difference in tone qualityfrom the outer edge of a 12 -inch or even a 10 -inch record to a point equal near the center tothat of the present 7 -inch record would be greaterthan the difference from the outer edge of a7 -inch disc to its iuner circle. In the presentaverage disc record the circles on the inner edgeof the record are less than half as long as theouter circle, yet the deterioration is so gradualthat it is, if any, but very little noticed. Themanufacturers of the disc records are using thevery best judgment in the making of them. Theyare giving the greatest quantity of music on arecord consistent with good quality. We havehad low -speed records, and from experience ithas proven that the general talking machinebuying public prefer the better quality of repro-duction which can mainly be attained by a high-speed record. Of course people who do not keeptheir machines running at the proper speed can-not realize the advantage in this method, as theydo not get a natural reproduction at any rate.The making of longer selections is a more per-plexing problem than the average person cancomprehend."MATERIAL FOR DIAPHRAGMS.

In regard to Mr. Seymour's article in lastmonth's issue on material for diaphragms, Wm.F. Hunt, of Wanatah, Ind., writes: "I wish tosay that some of his arguments appear to bepractical as well as logical. He, however, takesthe opposite stand to Arthur C. Mestraud as towhat causes blasts in a cylinder record. Thecorrespondent to which Mr. Seymour has refer-ence is my humble self, and I must acknowledgethat he has quite convinced me that my views onthe subject to some extent were wrong, mostespecially in that a more porous substance wouldhave to be used for diaphragms to secure themellow effect. In his claiming that this can bebrought about by the use of larger diaphragms, Ibelieve to be quite true, as I find that even inthe reproducer of the Columbia Co.'s 20th Cen-tury graphophone, which has a diaphragm offour inches in diameter, with its tremendousvolume, the tone quality is most mellow. It will,however, be found that the smaller diaphragmsproduce a much sweeter tone. The one is nat-ural in its sweetness, while the other is naturalin its mellowness, and the secret lies in combin-ing the two into one reproducer. It will have

to be contended that one effect without the otheris unnatural, and I still believe that some nowunknown substance will have to be used indiaphragm construction before perfection in toneis reached. It is now being tried to overcomethese defects in recording, and while to someextent the method is a success, yet, the tone isdeadened to a considerable degree in this process.I do not wish it understood chat I do not appre-ciate the advancements made in the art of soundrecording and reproduction, for I think themreally marvelous, but it must be admitted thatperfection is yet out of the question. Time alonewill bring about the desired results."

TALKING MACHINE NOMENCLATURE.A subscriber of The Talking Machine World

calls our attention to an article which recentlyappeared in a London paper, called "The Ba-zaar," and which has been reproduced in someother publications, treating of the nomenclatureand early history of the talking machine, andsays: "Therein you find mentioned that theUnited States Patent Office calls all talking ma-chines 'gramaphones,' whatever other namesmakers may give them," and asks for informa-tion as to whether this is so. Before going intothis matter it will be best to quote the storyreferred to:

"The gramophone was invented by a Mr. H.E. Berliner, of Washington, to illustrate the prac-tical use of Professor Bell's discovery that thevibrations caused by any series of sounds couldbe 'written' by a vibrating point on a suitablematerial, and the same series of sounds repro-duced by another point traveling over the in-scription so made. It was one step in a longseries of investigations resulting from a consid-eration of the properties of telephone inventedby Professor Bell, and this gramophone-so-called from 'gramma,' a letter, and phone, sound-consisted of a fiat disc revolving horizontally,and bearing on its surface the inscription im-pressed by the vibrating point. It had previous-ly been discovered that a cylinder revolving on aspindle could take on the inscriptions, and thatfrom these inscriptions the sounds could be re-produced by causing another point to travelalong the engraved cylinder while the latter re-volved on its spindle under the point. Thisprimitive form of machine, the notion of Belland Edison, was called a phonograph, fromphone, sound, and graph, I write. But all themachines distinguished in England as grapho-phones, phonographs and gramophones are calledin the United States Patent Office gramophones,whatever other names makers may give them.The difference is not in the principle involvedin the reproductions, but in the mechanism em-ployed. In connection with the above the Colum-bia Phonograph Co. writes to our contemporaryto the effect that every talking machine nowmakes its records by engraving sound waves in awax composition. This was first made knownto the world by the inventors of the gramophone.The phonograph was a machine that indented itsrecords on metal foil. The gramophone etchedits records in an acid bath. But the true phono-graph or the true gramophone no longer exists,except as a curiosity. Every successful talkingmachine to -day employs the gramophone processof engraving records, and is therefore, strictlyspeaking, a graphophone."

THE EDITOR'S COMMENTS.Without commenting at length on the above

article, which is open to correction in some re-spects, we are authoritatively informed that theword gramophone first used by Emil Berliner inconnection with his patent, is not employed gen-erically by the United States Patent Office as aclassifying term for talking or sound reproduc-ing devices. It is specifically applied, however.to describe appliances of a particular type. Thepractice followed by the patent examiners beingto class all apparatus for making records by theindenting method as phonographs, by the cuttingor undulating method as graphophones, and bythe lateral or zig-zag process for disc records asgramophones, These designations were adoptedby the United States Patent Office early in the

THE TALKING MACHINE WORLD. 7

r

_466.

(c

Sell the Victor oneasy payments

There's more money for you in selling the Victor on instalments than in making cash sales.Lots of good people, who would be scared off by a cash transaction, are open to an easy -payment

plan, and many dealers have already found out that this plan works out to their own advantage andruns up the sales of both

Victor Talking Machinesand Records

They sell more I.7a07-s to begin with and they have an opportunity to sell Irctor Records everytime their customers come in to pay another instalment. It gives dealers an opening to talk about thenew Irctor Records that are issued every month, results in a large number of additional sales and thedealers are just so much more money in pocket.

The easy -payment plan makes selling easier and keeps the people in touch with your store withoutthe least effort on your part. It gives you a good hold on their entire trade.

It's a great opportunity. All dealers should make use of it.

Victor Talking Machine CompanyCamden, N. J.

P. S. You can easily build up a larger business in Victor Records by working along this line: Place standingmonthly orders for the new records with your distributor, and push this feature. (Keeps your customers calling atleast monthly-they look for them.)

Artistic Monthly Supplements furnished for this purpose.

Full information and prices can be obtained of any of the Victor Distributors as follows :Altoona. Pa .. W. H. & L. C. Wolfe.Atlanta. Ga Phillips & Crew Co.Baltimore, Md. Baltimore Bargain House.

Cohen & Hughes.E. F. Droop & Sons Co.H. R. Eisenbrandt Sons.Wm. McCallister.

Birmingham. Ala E. E. Forbes Piano Co.Boston, Mass Oliver Ditson Co.

Eastern Talking Machine Co.New England Talking Machine Co.

Bridgeport. Conn . F. E. Beach Co.Brooklyn. N. Y. American Talking Machine Co.Buffalo. N. Y..... P. A. Powers.

Walhridge & Co.Canton, 0 The Klein & Heffelman Co.Charlotte, N. C Stone & Barringer Co.Chicago. Ill Lyon & Healy.

The Talking Machine Co.The Rudolph Wurlitzer Co.

Cincinnati, 0 The Rudolph Wurlitzer Co.Cleveland, 0 W. H. Buescher & Sons.

Collister & Sayle.Eclipse Musical Co.

Columbus, 0 The Perry B. Whitsit Co.Dallas, Tex Thos. Goggan & Bro.Dayton, 0 The John A. Fetterly Co.Denver. Colo KnightCamphell Music Co.Des Moines. Iowa ....Edward H. Jones & Son.Detroit, Mich ........Grinnell Bros.Dubuque. Iowa Harger & Blish.Duluth, Minn .., French & Bassett.Galveston. Tex Thos. Goggan & Bro.Grand Rapids, Mich J. A. J. Friedrichs.

Harrisburg, Pa S. A. Floyd.Honolulu. T. H Bergstrom Music Co.Indianapolis. Ind Carlin & Lenox.

C. Koehring & Bro.Jacksonville. Fla --Metropolitan Talking Machine Co.Kansas City, Mo J W. Jenkins Sons Music Co.

J. F. Schmelzer & Sons Arms Co.Little Rock. Ark, 0. K. Houck Piano Co.Los Angeles. Cal Sherman, Clay & Co.Memphis. Tenn 0. K. Houck Piano Co.Milwaukee. Wis The Boston Store.Minneapolis. Minn New England Furniture & Carpet Cu.Mobile. Ala Wm. H. Reynalds.Montreal. Canada Berliner Gramophone Co., Ltd.Nashville. Tenn 0. K. Houck Piano Co.Newark, N. J ...... -Douglass Phonograph Co.Newark, 0. BallFintze Co.New Haven. Conn Henry Horton.New Orleans, La Nat'l Auto. Fire Alarm Co.

Philip Wedeln, Ltd.New York. N. Y Bettini Phonograph Co., Ltd.

Blackman Talking Machine Co.Sol. Bloom.C. Bruno & Son.I. Davega, Jr.S. B. Davega.Douglas Phonograph Co.The Jacot Music Box Co.Stanley & Pearsall.Benj. Switky.The Victor Distributing & Export Co.

Omaha, Neb Furay & McArdle Co.A. Hospe Co.Nebraska Cycle Co.

Peoria. Ill Chas. C. Adams & Co.

Philadelphia. Pa C. J. Heppe & Son.Penn Phonograph Co., Inc.Wells Phonograph Co.Western Talking Machine Co.H. A. Weymann & Son.

Pittsburg. Pa ... Theo. F. Bentel Co.Pittsburg Phonograph Co.Powers & Henry.Standard Talking Machine Co

Portland, Me Cressey & Allen.Providence. R. I Langley & Winchell.Richmond, Va W. D. Moses & Co.Rochester, N. Y . Giles B. Miller.

The Talking Machine Co.Rock Island. Ill Totten's Music House.Salt Lake City. Utah Carstensen & Anson Music Co.San Antonio, Tex Thos Goggan & Bro.San Francisco. Cal Sherman, Clay & Co.Savannah, Ga . Youmans & Leete.Seattle, Wash . ..... Sherman, Clay & Co.Spokane. Wash. Eiler's Piano House.Springfield, Mass Metropolitan Furniture Co.St. Louis, Mo .... 0. K. Houck Piano Co.

KoerherBrenner Music Co.St. Louis Talking Machine Co.W. J. Dyer & Bro.Koehler & Hinrichs.W. D. Andrews.D. McCarthy & Son.The Hayes Music Co.A. I. Rummel Arms Co.Whitney & Currier Co.

Washington. D. C John F. Ellis & Co.S. Kann & Sons Co.

St. Paul. Minn

Syracuse, N. Y

Toledo. 0

111111111MINIIIN

8 THE TALKING MACHINE WORLD.development of the talking machine art as dif-ferential appellations only, and are adhered toat the present time. The word gramophone isseldom heard in the trade here. It is occasion-ally found in court discussions and lay maga-zines and newspaper articles in speaking of talk-ing machines in general, but with no special sig-nificance.REPRODUCER FOR CYLINDER MACHINES.

Another step toward perfection in sound repro-duction will be reached when a new reproducerfor cylinder machines will be placed on themarket in a few months. This speaker carriesa diaphragm two inches in diameter, and by aclever arrangement of very small pulleys andlevers the sound from both sides of the dia-phragm is collected and sent into the horn.

One who has heard the device says: "It isestimated that the volume given in this way isfive times greater than that obtainable from theaverage good cylinder talking -machine repro-ducer, while the depth of tone, natural soundand positive clearness is surprising." The baseof this reproducer is so arranged as to fit allthe leading makes of cylinder machines, and isthe invention of Arthur C. Mestraud, who seemsbent on keeping pace with "these times of pushand progress."THAT RECORD CATALOGUE.

In answer to several inquiries, we may say thatJames I. Lyons, 194 East Van Buren street, Chi-cago, is the publisher of a complete alphabeticallyarranged list of all makes of records. It is some-thing that should be invaluable to every talking -machine dealer.

TALKING MACHINES IN HONDURAS.

Excellent Chances in That Country for an In-creased Sale of Talking Machines and Sup-plies of All Kinds.

The prosperous state of trade in Honduras hascaused an increased demand for talking ma-chines of various kinds. Many of the small

country stores are purchasing talking machinesfor the amusement of their patrons. Now thattalking machines are becoming so well knownand liked the demand for first-class high-pricedinstruments is increasing. Many persons are sell-ing the cheaper machines originally purchasedto buy those of a better grade. The outlook inHonduras for an increased sale of talking ma-chines is very encouraging, and for their saleall Spanish -America offers a most attractive mar-ket, one that should receive particular attention.

AN ANCIENT PHONOGRAPH.Invented and Made Some Thirty Years Ago by

Stephen G. Cree, of Wheelock, Vt.-Workedin Secret Until He Found He Had Been An-ticipated by Edison and Then Placed It onthe Shelf-Some Reminiscences.

Stephen G. Cree, the veteran Town Clerk, ofWheelock, Vt., has a rare curiosity in his pos-session in the form of a phonograph which hemade thirty years ago. That Mr. Cree's talkingmachine is as old as he claims is evidenced bythe fact that there are scores of men in the lit-tle town of Wheelock to -day who can place thetime they first saw and heard the wonderfulmachine by the class they were in at the districtschool when the owner gave them an exhibitionwhich made their eyes stick out in amazement.No one at the school, whether teacher or scholar,cculd conceive how it was that the machine couldrecord a conversation and then reproduce it.

The natives of the village were equally astonished, and some of the more superstitiouswere inclined to believe that the voice came fromthe spirit land. To convince them that the con-versation was simply a reproduction of Mr.Cree's voice was impossible until they themselvesspoke through the transmitter while Mr. Creeturned the crank and then heard what they hadsaid.

The principle is about the same as Edison'sfirst and crude phonograph, but the cylinder isdriven by a hand crank. A regulator, too, is at-

tached to Cree's machine, and when it is screwedtight the sound transmitted becomes louder andclearer.

In making his machine Mr. Cree preserved thegreatest secrecy, and continued to adopt thispolicy until one morning he discovered that Edi-son had perfected a machine. After this discov-ery Cree gave up his efforts at talking machineimprovement, and the machine has laid for thepast twenty years in the attic of his home. Itwas only the other day when he had purchaseda new Edison phonograph that a story of hisearly attempts came to light. He said:

"Yes, I thought I had something great nearlythirty years ago when I succeeded in perfectinga talking machine; but Tom Edison was aheadof me and I was glad to see him rewarded if hehad to work as hard as I did to make his ma-chine," said the old Town Clerk, with a smile."In making his model he was far more success-ful than I was, as with my machine, whichworked directly by hand, the cylinder would nothave been good for anything but recording aconversation directed to it. For a song it wouldbe practically useless, as it would be impossibleto turn the handle in accurate time. I havehad enough enjoyment out of the old thing, andI think sufficient to pay me for the time I spentin making it. The phonograph, crude as it is,was certainly a wonder, and every Vermonterwho ever heard it will readily agree with me.We could not all win, and Edison deserves thecredit."

THE MUSICAL ECHO CO.

Chas. G. Collier, who has been appointed man-ager of the Musical Echo Co., of Philadelphia.has had an extended experience in this line ofwork. The concerts which this company are giv-ing at their display rooms on Wednesday andSaturday afternoons with the Victor have beenheard by at least ten thousand people during thelast few months. Mr. Collier is placing the Vic-tor machines in the most exclusive musical cir-cles in this city, and reports a rapidly growingbusiness.

$25 REWARDfor any Brass or B. & G. Talking Machine Horn from which

Clea.pol Waterproof Metal Polishwill not remove all Tarnish, Spots, Fly Specks, etc., giving it alasting mirror lustre

NOTE-All horns treated once with this polish can be. Kept in perfect condition always by using the

Cleapol Chamois Shin.Special discount now being given to jobbers and dealers.

(11 Write for samples and price list.

THE CLEAPOL CO.288 Springfield Ave. NEWARK, N. J.

"I' I 1 TALKING MACHINE WORLD. 9

TWENTIETH CENTURY GRAMOPHONE

AnOrchestrainItself ! sum AK:X04t L %IICI;.

GRAPHopHONE

RttreraZaret,'1`1.0

0010.4-1J)-!

OURGUARANTEE

It Sings withall the Volumeof the Original

The Twentieth Century Graphophone Is Absolutely New In Principle and Excels All Others

The impetus this mar-velous machine givesto the

SALEOFCYLINDERRECORDS

is enormous.

Mr. DEALER:

You have Recordsto sell; the Twenti-eth Century Graph-ophone will makethem go like hotcakes!

E.. estnum ova.. VOft.ft.

NMI, SnyltrtatEA, CT T. TA.G.foll

R.L.H.

IUIDMiS CO.M.A00.3.1,0 Ml MAAPAA

ati./17* 47.1/464A&skit Twi, ck/Zietk

tiFLp,ffsings.. me' 01, March 20, 1906.e-'

The Columbia Phonograph Co.,

Gentlemen: -

Through our Mr. Rockwell we learn that you have

kindly donated one of your "20th Century' Machines for the use

of our agents, The Hahn Co., on "Sunshine Day," and we simply

want to assure you that this courtesy on your part is thorough-

ly appreciated. We are thoroughly familiar with this Twentieth.

Century Machine, inasmuch as your people furnished one for our

use on a train -load of paint we shipped from Chicago to Duluth

sometime azo. We made a daylight run and stopped at various

towns along the way, giving concerts and distributing souvenirs,

and we want to say right here that the Twentieth Century Machine

made a great hit all along the line.

With best wishes, we are,

Yours very truly,

P471,...........

HEATH & MILLIGAN MPG C.

Manager Sal s D ,artment.

1.0.

"Put a Little SUNSHINE in Your Home."

Uses the RegularCylinder Records-

all makes-as wellas the New

COLUMBIATWENTIETHCENTURYCYLINDERS-

half a foot long;5o cents each.

Retail Price forTwentieth CenturyGraphophone, $100.Liberal Discountsto the Trade.

Cut out and send theATTACHED COUPONto -day !

Dealers who have customers among the proprietors of restaurants, small theatres and places of public amusement, generally,will find a ready demand for these extraordinary machines. Cylinder record sales have been increased from 50 to 75 per cent_by playing records on the Twentieth Century Graphophones. LEW DOCKSTADER USES ONE OF THESE MACHINESIN HIS MINSTREL SHOW. JOHN DREW HAS INTRODUCED IT IN "DE LANCY," AND IT IS ALSO BEINGUTILIZED IN "TFIE GIRL PATSEY," A NEW COMEDY THAT HAS MADE A HIT.

COLUMBIA PHONOGRAPH COMPANY, 'EN'14CREATORS OF THE TALKING MACHINE INDUSTRY

q$Owners of the Fundamental Patents Largest Manufacturers in the World

Grand Prize, Paris, 1900 Double Grand Prize, St. Louis, 1904Highest Award, Portland, 1905

to

el''' 0°.'

`%03.ket0C;F:11' .:).(se.4.4.st

vv, 40 .,-1 cole ...0. 44 41 .b, ose=,'oe . 0 ,...,,,,, ,4,-,..

...0 9° \.-

10 THE TALKING MACHINE WORLD.

NEOPtIONE DIRECTOR IN TOWN.

A. W. Cameron Is Here to Examine the TradeSituation-Has Opened Temporary Quarters-It Is Said a Company May be FormedHere to Manufacture Neophone Specialties.

A. W. Cameron, managing director of The Neo-phone, Limited, London, England, recently arrived in New York, to look over the situationhere, owing to the numerous inquiries whichhave reached them from this country for Neo-phone specialties. As a result of the inquiriesit has been decided to manufacture the Neophonedisc phonograph in this country, and a companywill probably be organized for the purpose of de-veloping the business within a very short time.

The Neophone is the invention of Dr. Michae-lis, and is protected by patents not only in theUnited States but in every country throughout

A. W. CAUCRON.

the world. The present company was organizedin London in September, 1905, and has developedto such proportions that larger quarters, at 1Worship street, Finsbury Square, E. C., becamea necessity, and were occupied on January 1.Foreign trade has also grown, and the companynow control branches in Paris, Berlin and Milan.

Mr. Cameron said to the World recently:"One of the special features of the Neophone

is that there are no needles to change, a perma-nent sapphire reproducer being used, with prac-tically indestructible disc, which gives a greatvolume, purity and quality of tone; in fact, therecent invention of the Neophone home recorderhas given our company something entirely indi-vidual, inasmuch as it enables users of the discmachine to make records at home.

"Another specialty of our house is their Neo-phone grand, which is especially built for play-ing twenty -inch discs. These records play for

about ten minutes, and lengthy selections canLe reproduced without omissions."

Mr. Cameron has opened temporary offices at12 West 28th street, New York, where he is show-ing a full line of Neophone specialties and vis-itors have been pleased with 'the result of theirinvestigations. Callers have not been confinedto the trade exclusively, for among them haveueen some well-known figures in the histrionicand musical world. Marie Dressler and othershave been interested to make records for theirown amusement. The novelty of being able tomake a disc record has created surprise as wellas pleasure.

Mr. Cameron, the Neophone ambassador, is atalking machine man "from the ground up," soto speak. He has studied the situation in all theleading countries in the world, and is not onlya keen, progressive business man, but a gentle-man of pleasing personality, who is destined tomake many friends. He is quite enthusiasticover his visit to New York, and is confident thatthe great success achieved by the Neophone, Ltd.,in foreign countries will be duplicated in theUnited States as soon as the merits of theirgoods become more widely known.

ARE "TALKERS" MUSIC?Judge Walker Asked to Grant an Injunction

Restraining the Talking Machine Used inPublic Parlors.

(Special to The Tolkirg Machine world.)Chicago, Ill., April 6, 1906.

In a bill presented to Judge Walker, one phono-graph owner admitted it was beyond the abilityof the layman to tell whether phonographic re-productions were music or just a general dis-turbance. This is not the first admission of thekind.

The statement was made when Carl Leammle,president of the Nickel Amusement Co., peti-tioned for an injunction restraining the city. Thecontention was that if the reproductions were anuisance-and in this case a public one-thecity might have power to suppress the concernoperating at 909 Milwaukee avenue.

Judge Walker, after hearing the representa-tion, said he would hear both sides before grant-ing an injunction.

The attorneys made the mild request that untilthe question is determined, the mayor, chief ofpolice, and all the residents along Milwaukeeavenue, near North Ashland avenue, be restrainedfrom closing or interfering with the theater,which is daily surrounded by hundreds of resi-dents of the northwest side.

DEPENDS ON THE RECORD.It is a moot point whether the talking machine

vulgarizes or helps to popularize a song or piece,says Music. It is probably due to the apparatuswhen a good singer's voice is reproduced grace-fully, and due to a bad machine when the sing-er's voice is unsatisfactory. Our own opinion isthat the talking machine is a distinctly valuableinvention with infinite potentialities. We haveheard the rendering of certain songs by certain

singers, by means of a reproducing instrumentwhich opportunities have not been afforded us tohear at first hand.

BLUFFED THE BURGLARS.

How a Self -Confidant Young Lady Utilizedthe Talking Machine to Scare Burglars ina Most Effective Fashion.

The latest utilization of the talking machineis certainly novel and shows its possibilities inan entirely new light. For instance, the mistressof a home was alone in her parlor when sbe wasstartled into that sort of stillness through whichthe sound of one's heart beats assails one's earwith the deafening effect of drum beats. Sheheard soft footfalls on the floor above, and knewthat she was at the mercy of burglars. Sheheard one of them descending the stairs and shewas almost paralyzed with terror.

Out of her feminine consciousness came an in-spiration. She knew the record of an aria froma grand opera was ready to burst into song. Sheturned on the vocal calesthenics, and after apiercing preliminary shriek or two the voice of aNordics or Fremstad or Scalchi bounded fromits lowest depths to its highest altitude and cor-ruscated joyously around a dizzy sound heightthat assailed the high ceiling of the parlor andspouted the heel wings of Hermes from burg-larious feet.

No husky "Who's there?" No quavering screamfor help would have operated to scare a fewburglars out of a house occupied by one woman,the talking machine did for their nerves, how-ever. The unexpected happened to them: theytook refuge in flight and were well down theback alley before they realized that they hadbeen bluffed by the imitation of a prima donna'svocal athletics.

It is well that the greatest stars in the musicalfirmament do not disdain the phonograph It iswell that the song of a Calve or a Caruso can becarried into the mountain hut of a dweller faraway from the noise of a railroad or the possi-bility of grand opera in town. The talking ma-chine brings pleasure with it, and it has beenshown that it has safety in its records.

It was much more effective, in this case. thanmany a policeman has been in like instances.

THE EDISON LIKED IN IRELAND.

The Belfast Evening Telegraph of recent date,under the caption, "A Score for Belfast," said:"From last copy of an important American tradejournal (The Talking Machine World), we ob-serve that during the four weeks ending January22, Belfast stood second to London as regardsquantity of Edison phonographs shipped fromNew York to the British Isles, and 20 packagesbeyond the aggregate shipments to all otherports in the British Isles (exclusive of London).Mr. T. Edens Osborne. of 4 Donegall Square,West. to whom the Belfast shipments were ex-clusively made, may be accordingly congratu-lated."

NEW M NG LAN ID DEALERS!COLUMBIA RECORDSEYDE A N D MACHINES

TO

LA LEY Sc wwcHELL, 95 SUMMER STRF:ET, BOSTON, ORs-37 ABORINJ PROVIDENCE, R. I.NEW STOCK PROMPT SHIPMENTS- SATISFACTORY SERVICE

New England Distributors for VICTOR MACHINES and RECORDS, COLUMBIA MACHINES andRECORDS, AMERICAN DISC RECORDS. HAWTHORNE & SHEBLE HORNS and SUPPLIES.

WHAT DO YOU PAY FOR NEEDLES ?WRITE FOR SAMPLES AND PRICES.

WRITE FOR CATALOGUES.

LANCLEY & WINCHELL, 95 SUMMER STREET, BOSTON35-37 a BORN ST., PROVIDENCE, R.I.

THE TALKING MACHINE WORLD.

EDISON BUSINESS PHONOGRAPH.

Displayed With Great Success at the OfficeAppliance Show in Chicago-Some SpecialFeatures of Excellence That Commanded At-tention-Those in Attendance.

(Special to The Talking Machine World.)World Office, 195 Wabash Ave.,

Chicago, Ill., April 9, 1906.The office appliance show held in this city

marked the first public demonstration in Chicagoof the business phonograph of the NationalPhonograph Co. It was coincident with the for-mal opening of the business phonograph depart -

DISPLAY OF NATIoNAL PHONOGRAPH

ment, advance information of whichbeen given in these columns. In ain the south end of the Coliseum

interested and delighted many hundreds ofvisitors. The instrument is electrically drivenfrom the regular lighting circuit. By means ofsimple attachments the dictator may pause, beinterrupted for hours, instantly repeat any of thewords previously spoken, make corrections, giveinstructions, and all with the certainty that anaccurate letter will be written.

The feature by which mistakes are caught isvery ingenious. There is a scale similar to thaton a typewriter on the phonograph. A repro-duction of this scale appears on the leaves of apad furnished with the machine. If under theold regime the dictator made a mistake the type-writer operator would get the error down, no

matter how hard her em -

CO. AT CHICAGO.

has alreadylarge spacethe Edison

commercial system, conducted with the businessphonograph, was exploited in a manner which

ployer might correct it inthe next breath. Now, withthis scale arrangement,when the dictator finds hehas made a mistake hestops the machine, notes atwhat point on the scale theerror commences, and thenon a similar point on thescale on the pad marks"M" for mistake. The op-erator has the memoran-dum before her, and whenshe reaches the point in-dicated stops until she hasheard the error, omits itand commences with thecorrection. Another fea-ture of the Edison machineis the new combination re-producer and recorder.

In charge of the exhibit' was C. L. Hibbard, man-

ager of the Chicago branchof t h e Edison business

phonograph, assisted by Geo. B. Walker and acompetent staff. Nelson C. Durand, who is thegeneral manager of the Edison business phono-graph, who has been getting the new branch infull working order, was also in attendance.

410. 111W,Z(--1116,--Ma4111*7740-M-411*Z

NEVER PAWN "TALKERS."We Find Everything Else in the Pawn Shops

in New York-Too Valuable as Entertainers.

A casual glance in the windows of any of theinnumerable pawnshops in this city will revealthe fact that it is an unusual thing to see atalking machine of any kind displayed for sale.In making an investigation as to why so few ofthem were found among the unredeemed pledges,an inquiry from one of the largest pawnbrokersin the city elicited the following information:"As a rule, the class of people who buy phono-graphs are not the best patrons of the moneylender, and when necessity drives them to seektemporary aid they always bring something thatthey can well do without. The phonograph is inconstant use, and I have found that they holdback on that until every other resource is ex-hausted, and then it is about the first thing re-deemed. I think it is natural love of music inman among all classes, and often, I have beentold, they have been kept to the last because theycheer up the heart saddened by adversity. I havealso noticed that the possession of a phonographhas strengthened the home ties, particularly inthe poorer quarters of the city. The entertain-ment afforded at home has offset, in a certaindegree, that of the saloon and street, and to mypositive knowledge the money that is paid forthousands of records weekly sold in the slumsformerly went into the saloon till 'around thecorner.' "

A Socialist publication is giving away phono-graphs with records as premiums. The recordsare made by prominent Socialist speakers andwriters, who record their best speeches or pas-sages from their writings. The believers in thecountry districts use these records to spread thepropaganda.

The Automatic Amusement Co., of Wilming-ton, has been incorporated with the secretary ofthe State of Delaware for the purpose ofmanufacturing talking machines of all kinds.

-24108;-- -;11110; 410' 4110

THE THOMPSON MODIFIERTI10r1R5011

MODIFIER

PATU1T

APPLI[D Softens the tone, eliminates the metallic sound, takes all theFOR

"scratch" out and makes the reproduction of voice or instrument

PERFECTION AT LASTA Modifier That Really Modifies

as soft, smooth and harmonious as the original.THE THOMPSON MODIFIER is entirely new and different from anything on the market.The best machine in the world is improved by its use-the poorest sounds well with its help.Made pear shape, it fits any size or shaped horn and can be used with any machine on themarket.

MADE OF BRASS, NICKEL PLATED, PRICE, $1.00

The GRAPHOPHONE MODIFIER CO.279 STATE STREET, CHICAGO

410- 410- :AO-- 410' - 400- 4110 - 4110: - 400 410- 450-

#

4

$

$

0

$

4

$

4

4

$

$

4

4

1.2 THE TALKING MACHINE WORLD.

THE MONTHS HAPPENINGS IN PHILADELPHIA.Large Demand for Machines by Secret Societies, Sunday Schools, Etc.-Proofs of "Talker"

Popularity-Well Known Dealer Describes How Success Is Achieved-Lewis Talking Ma-chine Co.'s Increasing Trade-Victor Co. Still Expanding-Recent Visitors-Chat With T.R. Goodwin-Penn Phonograph Co.'s Publicity Plans-The Hutchinson Acoustic Co.

Spot.lal to The Talking Marhine Word.)Philadelphia, Pa., April 10, 1906.

In the face of inclement weather good businesswas the rule for the month of March in localtalking -machine circles, according to reports ofdealers and others. So far April promises tooutdo March. and beyond doubt the trade is sureof excellent spring business. Sales of completeoutfits are the rule rather than sales of singlearticles, and as the sale of a machine meansgood future sales of records. dealers have beenpushing machine sales first and last. The givingof "benefit" entertainments by secret societies.Sunday -school classes, etc., is another thingwhich tends to make trade good. In some casesdealers loan outfits; in others they send au ex-pert operator and charge a small fez. And hereis a hint, perhaps new: One of the local dealerswho sends out machines to entertainments hasan advertising disc: it loudly proclaims the meritof the blank machine, gives the dealer's businessaddress, etc.

Sunday, commonly called the first day of theweek, is the day above all others which clearlyproves how firm a hold the talking machine hason the people generally. The writer, in ramblesabout the staid old Quaker City on Sunday. hasbeen surprised at the remarkably large numberof machines he has heard talking, singing anddoing pretty much everything else but praying-and usually to a large, impromptu or familygathering of delighted auditors. "The box whatsasses back to you," as one darkey put it, isparticularly a favorite in the several negrosections of the city, and a "coon" rich enoughto own a good ''jaw box" is entertained and fetedwhenever he chooses to call-with the "box.'The spectacle of several really excellent negrosingers joining in when a good quartette recordis run off is a good sight to see and good musicto hear.

A South Ninth street dealer in talking ma-chines, etc., who has been noticeably successfulin business, was frankly asked by the writer:"To what do you ascribe your success?" After amoment's serious reflection, lie said: "I ascribemy success not to one, but a number of things.Of course, I have kept an up-to-date stock. lavemade show windows and storeroom as attractiveas possible, and given courteous attention to cus-tomers. Perhaps my willingness to oblige pa-trons has had much to do with my success-atleast, 1 think so. For instance, I have had enter-tainment committees from secret societies, Sun-day -schools, clubs. etc., call and ask for the loanof certain popular records; they could hardlyafford to buy them, yet they wanted tunes suit-able for the occasion. Well, I loaned the rec-ords, thus aiding worthy causes, and I have neverregretted it. for such little courtesies, I know,have brought me hundreds of dollars' worth of

business. I have used printers' ink successfully;have advertised in only such mediums as Ithought would reach people likely to buy talkingmachines. Upon request I have called at cus-tomers' homes and let them hear all the latestrecords out. This plan is a good one; I neverfail to sell a good many records. Last, but notleast, 1 have given close attention to businessand have worked hard." Perhaps other deal-ers may gather an idea or two froth the fore-going.

Jonas Shaw, 2611 Westfield avenue, Camden,N. J., handles Edison and Victor goods, and iedoing a good business "over the creek," knownas East Camden.

Herbert T. Lewis, head of the Lewis TalkingMachine Co., 15 South Ninth street, is havingan increasing trade, due greatly to his aggressivebusiness methods. He is especially pushing salesof the Twentieth Century Graphophones and Co-lumbia disc and cylinder records, and is meetingwith every success. His jobbing trade has grownto large proportions, and will require more andmore attention from now on. March businesswas good with him and April trade promises tobe large.

Huge piles of building materials in Cooperstreet in front of the main building of the Vic-tor Talking Machine Co., Camden, N. J.. attestthe fact that "there's something doing." Eastof the main building foundations for the largenew brick addition, which is to be similar to themain building, are partially laid. While thislarge undertaking is going on, the Victor com-pany has just announced plans for a still greaterdevelopment of their large plant. From JohnStarr, Jr., the company purchased valuable Dela-ware river front property-a good-sized plot-andupon it they will erect one if not several morelarge buildings. One of them will be given overto printing. The company's present printingplant on Federal street is considered a good one,but it is, of course, inadequate to the company'sfast -increasing business. As is perhaps known,the Victor company's various catalogues, price -lists, circulars. etc., are printed In many lan-guages, and when the new printing plant is upit is possible several good union Chinamen "Jon -hers" will appear on the scene. As the propertyacquired has valuable riparian rights, it may bethat the Victor Co. will have its own wharves forreceiving supplies and shipping goods via water.And if a Victor freighter ties up at the Victordock, so much the better.

The largest single contributor to a fund raisedin Camden for the aid of families of three fire-men killed while fire fighting, was the Victor Co..which promptly sent in to a relief committeethree hundred dollars. Such deeds make thecompany "stand mighty good" with Camdenians

As to business conditions, it is the old but wel-

come fact-all hands are very busy, the plantbeing operated both day and night, the Sabbathday excepted. And according to an official's state-ment the outlook is for very busy times for anindefinite time to come. The remarkable growthof the talking -machine business as exemplifiedby the Victor Co., has been a wonder and "eye-opener" to everyone. The solidarity and perma-nency of the talking -machine industry is nowunquestioned. All the world loves music, andupon this solid rock the business is sure to in-crease and prosper. All of which must be pleas-ing to those who went in "on the ground floor."Among prominent visitors at the Victor Co.'sestablishment the past month were Signor AlfredMusso and Dr. Antonio Ciaramelli, of Musso &Co., large exporters in the Mediterranean trade,with headquarters at Naples, Italy. They wereduly entertained and expressed appreciation ofthe commercial pushitiveners of the Victor Co.

In a trade chat, T. R. Goodwin, manager of theColumbia Phonograph Co.'s Camden, N. J., branch,said: "We carry here everything the Columbiapeople make-have a full catalogue. It is aregular Columbia store, and we carry only thecompany's products. We are doing a tremendousinstalment business; week before last on two suc-cessive days we put out outfits worth $250 apiece.Yes, we advertise in the local newspaperS, andhave received good returns. We run a specialsale ad., and it makes a hit. Our business is in-creasing every month, Outside of December,March was one of the best business months wehave had, and April is most satisfactory. Thisoffice has jurisdiction over New Jersey south ofRiverside. We employ canvassers, give demon-strations, mail our patrons latest lists of records,and in every way are pushing sales." So fasthas the Camden business increased that Mr.Goodwin hired another large adjoining storeroom,which is now stocked with cylinder records. Thedisc records and machines occupy the main store.

Mr. E. D. Easton, president of the ColumbiaCo., and Mr. George Lyle, general manager, werein Camden a few weeks ago to see "how thingswere moving," and the past week Walter P. Eck-hardt, wholesale manager. was a caller.

C. H. Rogers, representative of the ColumbiaPhonograph -Co, -at-Riverside, N. J reports hav-ing put out a large number of Columbia outfits.

C. W. Callaghan is the hustling representativeof the Columbia Co. at Gloucester City, N. J.,and reports trade to be satisfactory.

Justice of Peace Philip Schmitz of Camden,N. J., recently appointed Dog Catcher, says:-When I get the dog pound full of canines Iintend to take my phonograph and a record andcatch all the snarls, barking and growls. ThenI'll sell it to one of the talking -machine concernsand we'll both make some money."

The Musical Echo Co., 1339 Chestnut street, areusing two-inch ads. in the dailies to exploit Aprilrecords for the Victor, and report a growing andincreasing trade. Their patrons are bon -ton.

There has been a "hi -le hi -lo" time at thepleasant parlors of the Penn Phonograph Co.,Edison and Victor jobbers, 17 South Ninth street,

I rota/niter/ o., patic 15.)

STANDARD METAL MFG. CO.MANUFACTURER,S OF

PHONOGRAPH HORNS AND SUPPLIES

Our Horns, as our name implies, are "Standard" in every respect. Wemake all the different styles and sizes in any metals or colors, including the new Morning GI -ry Hcrn,which is cut on a new plan to distribute sound more evenly.

FACTORY: Jefferson, Chestnut and Malvern Streets, - NEWARK, N. J.NEW YORK OFFICE AND SAMPLE ROOM: - - - 10 WARREN STREET

THE TALKING MACHINE WORLD. 13

Majestic Self -Playing PianoThe Pneumatica fault. TheProposition a

Coin=operated Piano withoutbest Spring and SummerDealer can take hold of

View of Majestic Pneumatic Self -Playing Piano closed, showingits neat and artistic appearance. It sets close to the wall andall working parts are inside-away from meddlers. The specialendless music roll is used and repeats itself automatically atthe end of the program. This style is also playable by hand.

THE SEASON of the MAJESTIC IS NOW!You are looking around for a big seller thatwill yield a nice profit and keep things moving.Here it is. Pianos in public places often takein $5.00 to $io.00 a day.

THE MAJESTIC SELLS ON SIGHTto Cafes, Hotels, Restaurants, Soda Fountains,Skating Rinks, and Amusement Parks and Resortsof all kinds, because they all appreciate its value as

A WONDERFUL MONEY MAKERTheir customers payusually far morethan is needed to

meet their payments on the instrument. This means satisfac-tion all around. To illustrate its value to the Cafe, etc.-ifthe Majestic played only to times in 24 hours the Cafe wouldstill be making 36 per cent. on the investment. One of ourdealers last season

SOLD EIGHT MAJESTICS IN ONE MONTH !another seven-and so it goes. An unique feature of the Ma-jestic is the ability to start it playing from any table in aresort by simply dropping a nickel in the slot at that point.The Majestic has a great many other exclusive features whichmake it by long odds the best Automatic Piano on the market.These are fully described in our catalogue, which will be fur-nished on application.

SPECIAL OFFER OF EXCLUSIVE AGENCYto those who take up the matter at once. Tear off the couponin the lower- corner and mail it to us to -day for full particulars.Address Dept. D

Chicago

for it. The returns are

View of Majestic Jr. closed andready for use. This is the smaller size44 -note player without keyboard,and is a perfect model of sim-plicity. It also uses the endlessmusic roll, and is not affectedby climatic changes.

14 THE TALKING MACHINE \N

FLOWER HORNS.We manufacture the only complete line of Flower Horns.

Our horns are exclusive in design and decoration, and in theirgeneral attractiveness are considered standard on the market

to-day.

\t.'.

tt$lw1,001\6 \Ot

We have just issued a handsomely printed pamphlet, illus-trating our Flower Horns in their natural colors, and will bepleased to mail a copy free on application.

TRADE

See that the trade mark is on all theA. Flower Horns you handle. It is a guarantee

. of quality.

Hawthorne & Sheble Mfg. Co.PHILADELPHIA, PENNA.

Ti l E TALKING MACHINE WORLD.this month. As an attraction the company en-gaged George P. Watson, the yodler, to yodle,and, with piano accompaniment, to demonstratehow talking -machine records are made. Thelarge crowd which daily thronged the storeroomsattested the success of the "demonstration" andthe popularity of Mr. Watson's voice. Naturallybusiness was stimulated, and the Penn Co.'s Aprilbusiness will doubtless be one of the best monthsyet recorded. Their store is a marvel of beautyand convenience; they have four large boothsfor retail department, and a large show roomin which they display among other things in thetalking -machine line the most complete assort-ment of cabinets in the State.

The Hutchinson Acoustic Co., 1008 Common-wealth Building, are pushing sales of their sound -conveying instrument, the Acousticon. Alongcommercial lines this instrument will prove acompetitor to the phonograph. Place an acousti-con in a theatre, and hundreds of persons milesaway, via telephone, can hear all that is goingon in the theatre. The past month people atReading, Pa., 58 miles away, listened to Evangel-ist Torrey here, preaching in the Armory.

Brief notes of some of the local dealers are:Harry H. Henrici, at 1127 South Broad street, isgiving patrons of his district every service inrecords demanded, with success. C. J. Heppe &Son have continued their special phonograph out-fit sales mentioned last month. April recordshave sold fast at the handsome storeroom of theAutomatic Graphophone Co., 1731 Columbia ave-nue. It is quite certain another talking -machinestore will be opened in Kensington, the "milldistrict," where the working folks almost natu-rally turn to the talking machine for amusementand dancing. The Hoffmann Cycle Co., 3036Kensington avenue, does an excellent business inmachines and records. Out Lancaster avenueway Charles E. Robertson has a fine store, bigstock and lots of "push," and so he has no "kick"coming. One Ridge avenue dealer calls his placea "Phonographery," and defines it as meaning aplace where everything in the phonograph linecan be found.

The Phono ConsonatorIMPROVES

THE

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Price

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MAKES THE

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Price3.50

MADE BY

LEWISMFG. CO.379 6th Ave.

New York

The House of York

Is not only noted for themanufacture of

The Best Band Instruments

on earth, but for the publica-tion of some of the

Best Band and Orchestra Musicgime.

in the market. The pieces named below are pub-lished for both Band and Orchestra; we shall bepleased to send you our complete catalogue, price -list and sample parts on request.

Remembrance March, Walter Lewis; MazicWaltzes, Ellis Brooks; The Morton March, EllisBrooks; The Minstrel King March, Jos. Norton;Little Nugget Overture, Geo. D. Barnard; TheEmblem, Solo for Trombone, Baritone or Cornet,Ellis Brooks; Golden Leaf, Solo for Trombone,Baritone or Cornet, Geo. D. Barnard. And manyothers besides. Remember the address,

J. W. YORK & SONSGRAND RAPIDS, MICH.

AN INJURIOUS BILL

Before the Legislature at Albany-Would KillInstalment Business in Talking Machines-Fortunately Doomed to Defeat.

The talking -machine trade has been greatlyinterested in a bill recently introduced into theAssembly in Albany which provides that when thevendor desires to repossess himself of goods pur-chased on the instalment plan they must givethe vendee thirty days' notice in writing, andthen, if the goods are seized, pay back to thebuyer fifty per cent. of the amount paid in. Inevent of this bill becoming a law, the dollar -down and dollar -a -week plan of payment wouldquickly go out of vogue, and a much larger de-posit and payment would be exacted. At thepresent time it would appear that the measureis doomed to defeat, but in the meantime thetrade are appealing to their local assemblymento prevent its passage.

THE SYMPHONIC PHONE -NEEDLE.

For Disc Talking Machines-Will Last from500 to 800 Playings-Something That IsDestined to Interest the Trade.

The Symphonic Phone -Needle Co., at 1907 Parkavenue, New York, have recently perfected adisc talking machine needle whose life lastsfrom five hundred to eight hundred playings.In placing this needle on the market they aresupplying a want long and urgently felt by thetalking -machine public, and it will certainlyboom the sale of disc machines and records. Theyhave aptly named their needle "Symphonic," asit stands for all that can be desired in an articleof this kind. It renders a natural and sweetreproduction, and is made in various grades tosuit all tastes. It reduces the wear on therecord, plays without changing, and is inexpen-sive.

The Symphonic needles are constructed to playfive hundred times before wearing out, which issufficient under ordinary circumstances to lastthe average user a full year, but, according tothe manufacturers, the needle will often over-run this number by several hundred playingsif the conditions are favorable. It is furtherclaimed that uniformity of tone throughout itswhole life is one of the many winning points ofthis needle.

The Symphonic needles are put up in fourgrades of tones-No. 1 soft, No. 2 medium, No. 3loud and No. 4 concert tone. For further par-ticulars see their announcement in this issue.

CALL FOR SCANDINAVIAN RECORDS

On the East Side-A Valuable Suggestion toManufacturers-Italians and Chinese BigBuyers of Records.

A large East Side dealer says that the manu-facturers of records are neglecting a very impor-tant branch when they ignore the constantlygrowing demand for Scandinavian records. Thisnation is forming a very important colony inthis city. as well as scattering about the country,and have developed a great fondness for talkingmachines of all makes, particularly the disc va-riety. Many of them have requested recordsmade in their native language, and several times

he has been on the point of having one of therecord companies make up some to his order.He suggests that some of the companies make upa limited number, comprising the national andpopular folk songs of Scandinavia, and they willbe surprised at the rapidity with which they willsell. In speaking of the class of records mostsold in his district, he said: "You would be sur-prised to know how many Red Seal records havea home in Mulberry and adjacent streets. TheItalians in that quarter are just crazy aboutthem, and will deprive themselves of all kinds ofpleasures to possess those that are national incharacter. The Chinese are also good patronsof that clasi of records, and are always readyto purchase anything written in their native lan-guage."

Don't keepyour customers

waiting

When a customer comes toyour store for anything, youought to have it on hand orbe able to get it quickly andtell him just when you willhave it.

Maybe you can't do thiswith your regular jobber, butif you give us your order youcan easily figure almost downto the very day when you willget your goods.

We keep our supply of Vic-tor machines, records, trumpethorns, fibre cases, Englishneedles and all other acces-sories right up to the minuteand send .you the goods with-out delay. All orders areshipped the same day they arereceived.

We don't keep you waitingand you don't need to keepyour customers waiting. Youwon't need to put them offfrom day to day with the ex-cuse that you expect the goodsalmost any hour. Customerswon't stand that sort of thingvery long- they want whatthey order and they ought toget it quickly.

It's our part of the job tosee that you get your goodsquickly and if you send usyour next rush order, you'llfind out that we know ourbusiness.

Just because there is noth-ing you want at the presenttime, don't put off sending forour latest catalogue. Sendfor a copy to -day so that you'llhave it when you need it.

The Victor Distributingand Export Company

77 Chambers Street New York

16 THE TALKING MACHINE WORLD.

11.11.

FLTREIiAAN APPROPRIATE NAME for the BEST DISC NEEDLE EVER OFFERED

Nearest approach to a Permanent Needle. Will play from 50 to 100Records. The objection to changing needles for each record atlast overcome. Can be used with any sound box.

Furnished to the Trade in Packages of 50. Retail, 25c. per dozen.

No Dealer can afford to be without a supply of our Needles.Nine Different Kinds - all high grade.

Eclisoin frr:Alerit

We have a complete stock of these handsome, genuine CarbonettePhotographs. Every Dealer should have a complete set for Displayand Advertising purposes.

Your Customers are anxious to obtain a good likeness of theirfavorite performer. We can furnish these, handsomely framed ingenuine weathered oak, with glass and backed, ready for hanging.

Retail Price, Unframed, 35c. ; Framed, 50c.

THE TALKING MACHINE WORLD. 17

TALKING MACHINE JOBBERS TO FOR V1 EASTERN ASSOCIATION.C. V. Henkel, of the Douglas Phonograph Co., Has Consulted With a Number

Jobbers in the East. Who Approve of Such an Organization.

Following the meeting of the jobbers of theCentral States, including Pennsylvania, at Pitts-burg, March 14. Perry B. Whitsit, secretary ofthe Central States Talking Machine Jobbers' As-sociation, addressed the following letter to theleading jobbing houses east, and which sets forthcogent reasons for the latter to organize on asimilar basis and affiliate for the general welfareof all concerned:

"Columbus, 0., March 31, 1906."Gentlemen: Under the direction of the Cen-

tral States Talking Machine Jobbers' Association,conveyed to me at its meeting at Pittsburg, Pa.,on the 14th inst., I beg to bring to your attentionthe present status of the organization and itsimmediate plans for the general betterment oftrade conditions. and to invite your active inter-est in its promotion.

"In order that you may be fully conversantwith the progress of the association, permit meto briefly detail its inception and its achievementsto date. On October 16 last invitations wereissued by two Ohio -jobbers to twenty jobbers incities within an accessible radius of Columbusto assemble in this city on the 20th for a generaldiscussion of the talking -machine business. Four-teen of the twenty were present, and a temporaryorganization was formed, with George Ilsen, ofIlsen & Co., Cincinnati, as president, and PerryB. Whitsit, of the Perry B. Whitsit Co., Colum-bus, secretary. The enthusiasm manifested atthis preliminary meeting was so manifest that itwas decided to form a permanent organization ata meeting to be held at Cincinnati, January 22,1906. The attendance at the Cincinnati meetingwas sufficient to insure the success of the move-ment, and the organization was christened theCentral States Talking Machine Jobbers' Associa-tion.

"A constitution and by-laws was adopted, andthe following permanent officers were chosen:President, George Ilsen; vice-president. E. P.Ashton, Detroit, Mich.; secretary, Perry B. Whit -sit. The secretary was instructed to communi-cate with every jobber in the United States, re-questing their co-operation in prevailing uponthe National Phonograph Co. to install someplan by which the expense of express shipmentsof monthly records might be obviated. Of the158 jobbers Ailio were addressed on this subject110 heartily pledged their support, 6 objected.and 9 asked for more mature deliberation.

"The replies of these gentlemen were read be-fore the meeting held at Pittsburg, C. H. Wilson,of the National Phonograph Co., and E. A. Haw-thorne, of the Hawthorne & Sheble Mfg. Co., ofPhiladelphia, being present by invitation. Mr.Wilson assured the association that the NationalPhonograph Co. would do its utmost to bringabout the desired change, but expressed the be-lief that its complete installation could not beaccomplished satisfactorily within less than sixmonths, for the reason that the manufacture of750,000 new monthly records would have to b3advanced at least fifteen days in order to enablethe company to place them in the hands of deal-ers on distribution day. Mr. Wilson also ad-dressed the association at length upon the pastand present conditions of the Edison phonograph.and outlined as far as possible that company'sfuture policy. He strongly commended the pur-pose of the association, and urged that its mem-bership be so extended as to make its operationan influence of national scope. His suggestionwas heartily approved, and the secretary was in-structed to invite all jobbers not now identifiedwith the work of the association to become mem-bers. This invitation is now officially and re-spectfully tendered to you, and the secretarytrusts that he shall be honored with your favor-able response.

"The potency and utility of the association, asyou will readily understand, depend largely, ifnot wholly, upon the range of its membershipand the fidelity with which its constitution, by-laws and rules and orders are obeyed. It cannot

of Prominent

but be distinctively beneficial universally amongthe jobbers of the country, for the reason thatits fundamental mission is the betterment ofconditions surrounding credit, transportationcharges and all other matters of material interestto the trade. The secretary will forward you acopy of the constitution and by-laws of the asso-ciation upon request, and meanwhile hopes foryour cordial interest and co-operation.

"Very truly yours,"CENTRAL STATES TALKING MACHINE ASS'N.

"By P. B. Whitsit, Sec'y and Treas."a a * *

On the receipt of the above communication, C.V. Henkel. president and general' manager of theDouglas Phonograph Co., New York, was so im-pressed with its importance that he consultedwith a number of other leading jobbers. Theyurged upon him the advisability of taking holdof the matter, authorizing him to request theEastern jobbers to co-operate with the associa-tion of the Central States, and also make clearto them the potency of an organization amongthemselves on the same lines. This is Mr. Hen-kel's letter, sent on the 3d inst. to about sixtyjobbers in New England, New York and NewJersey:

"Gentlemen: You have no doubt received aletter from Mr. Perry B. Whitsit, secretary ofthe Central States Talking Machine Jobbers' As-sociation. It occurs to me that a similar organ-ization, composed of Eastern jobbers, would beof general benefit to the trade, and I take thisopportunity of suggesting an expression of youropinion. If suff