A Supply Chain Efficiency of Pomegranate in Market Yard, Solapur

8/13/2019 A Supply Chain Efficiency of Pomegranate in Market Yard, Solapur

1/20

MBA I (SEM I)Solapur University

1.1 INTRODUCTION TO STUDY:-

Pomegranate (Punica granatum) is grown in tropical and subtropical regions of the

world. The total area under cultivation of pomegranate in India is 107.00 thousand ha and

production is around 74.00 thousands tons. !aharashtra is the leading producer of

pomegranate followed b" #arnata$a% &ndhra Pradesh% 'uarat and Tamil adu. 'anesh%

*hagwa% +ub"% &ra$ta and !ridula are the different varieties of pomegranates produced in

!aharashtra. In India% pomegranate is commerciall" cultivated in ,olapur% ,angli% asi$%

&hmednagar% Pune% -hule% &urangabad% ,atara% smanabad and /atur districts of

!aharashtra *iapur% *elgaum and *agal$ot districts of #arnata$a and to a smaller etent in

'uarat% &ndhra Pradesh and Tamil adu. Indian Scenario &ccoridng to the data published

b" National Horticulture Board of India there is a undersi2ed decrease in the area of

pomegranate cultivation in India from 103.00 thousand ha in 005603 to 107.00 thousand ha

in 010611 similarl"% the production has decreased from 507.00 thousand tons to 74.00

thousand tons during the same period.

Year Area in 000 HA !roduction in 000

"T

!roducti#it$

%"T&HA'

(00)-(00* 10*.00 )0+.00 +.,0

(00*-(010 1(.00 )(0.00 .0

(010-(011 10+.00 +,/.00 .*0

1.(. "aor !roducin State2 3it4 !roduction of 5a2t T4ree Year2:-

The total production of pomegranate is concentrated mainl" in the estern

!aharashtra% #arnata$a% 'uarat% &ndhra Pradesh% Tamil adu and +aasthan in India.

Sinhgad Business School, Kegao, Solapur. 1


2/20


!aharashtra is the leading ,tate with 5 thousands hactor area under pomegranate

cultivation% followed b" #arnata$a and 'uarat with 1.8 thousand ha and 9.5 thousand ha

respectivel"% &ndhra Pradesh and Tamil adu stood at fourth and fifth position with. .5 and

0.9 thousand ha of pomegranate cultivation in India.

Area6 !roduction and !roducti#it$ of 5eadin !o7eranate 8ro9in State2 in

India.

1./ State 9i2e area6 roduction and roducti#it$ of o7eranate:-



3/20


1., Source : National Horticulture Board -(011:-



4/20


(.1 OB; A

P!'+&&[email protected]

) &nd also this proect focuses on the various t"pes of


5/20


4)

(./ A 2tud$ of re2earc4 "et4odolo$:-

Preparation of the proect report on Pomegranate from solapur as well as

!aharashtra. involved collection of primar" as well as secondar" data from published as

well as unpublished sources. Pomegranate there was a need of lot of data which is both

primar" as well assecondar" data.

1. !ri7ar$ Data:-

This data which is collected in fresh and for the first time and thus original incharacter. The data obtain either through observation or direct communication with

respondents and interviews.

(. Secondar$ Data:-

It is the data based on second hand information % The data which have alread" been

collected% complied and presented ma" be used the purpose of investigation% for the proectsecondar" data was collected from various sources such as% *oo$s% organi2ation report%web6

site.



6/20


(., Structure of Sul$C4ain:-


Supplyer

Material Contol

PurchasingPurchasing

ManufacturingManufacturing

Quality Control

Sales Sales


7/20


THROUND.

/.1!o7eranate ? t4e @ruit:-

Pomegranate is a high value crop and its entire tree is ofgreat economic importance.

&part from its demand for fresh fruits and uice% the processed products li$e wine and cand"

are also gaining importance in world trade. &ll parts of pomegranate tree have great

therapeutic value and are used in leather and d"ing industr". The calorific value of the

pomegranate fruit is 89. Its uice is easil" digestible and contains about 19 percent invert

sugar. It is a rich source of sodium and also contains a good amount of riboflavin% thiamin%

niacin% Citamin ;% calcium and phosphorous. Protein and fat contents are negligible.

-emand in the international mar$et has widened the scope forearming higher dividends from

this crop. Profits upto 1.9 la$hsDhaDannum have been demonstrated b" some growers. It is%

therefore% a highl" remunerative crop for replacing subsistence farming and thus alleviating

povert" levels% particularl" in regions such as !aharashtra. It is an ideal crop for the

sustainabilit" of smallholdings% as pomegranate is well suited to the topograph" and agro6

climate of arid and semi6arid regions. In addition% it provides nutritional securit"% has high

potentials to develop wastelands widel" available in the region and an ideal crop for

diversification. !oreover% it can ma$e higher contribution to


Disribution

Customers


8/20


'-P with a small area. There has been a stead" increase in area and production of

pomegranate in the countr". It is estimated that b" the "ear09% the area under pomegranate

is proected to increase to 7.9 la$hs ha% from 1.9 la$hs ha at present.

;onse:uentl" production is epected to increase b" 10 folds and eport b" nearl" seven folds

b" the "ear 09.

/.( !o7oranate2 in "a4ara24tra >arnataa:-

Pomegranate is an important fruit crop of !aharashtra. It is cultivated in an area of

4%191 ha with a total production of 4% 1%910 tonnes producing about 59E of the total

Indian production% thereb" leading in Pomegranate production in the countr". ithin

!aharashtra% production of Pomegranate is mainl" concentrated in the estern !aharashtra

region and the !arathwada region. Pomegranates are commerciall" cultivated in ,olapur%

,angli% ashi$% &hmednagar% Pune% -hule% &urangabad% ,atara%

smanabad and /atur districts. The variet" 'anesh% *hagwa (+ed +ub") cultivated in

!aharashtra is suitable for eport purposes. &t present fair amounts of eports of

Pomegranate ta$es place from the state in +eefer containers b" sea.

Sinhgad Business School, Kegao, Solapur.


9/20


Aor production of :ualit" planting material one nurser" of 4 ha has been proposed to

be established in the ,olapur district under private sector and another

small nurser" of 1 ha in the public sector in Pune district. The new areas should be brought

under +ub"% *hagwa and &ra$ta varieties. ;onsidering the importance of pomegranate% the

ational ?orticulture !ission has proposed to bring 10%000 ha area under new plantation

and reuvenation of 9000 ha of area is also proposed.

Plantation of rub" variet" should be encouraged for eport oriented production. Though

!aharashtra leads in the production of pomegranate% post

harvest infrastructure of the state needs to be strengthened. The present post harvest

infrastructure alread" eisting in the state should be utili2ed along with proposed pac$

houses% cold storage and reefer vans.

Sinhgad Business School, Kegao, Solapur. !


10/20


/./ "aor !o7eranate ro9in area2 in "a4ara24tra:-

,olapur% asi$% ,angli% &hmednagar% pune have the maimum amount of area

underpomegranate in !aharastra and *ellar"% *iapur% ;hitradurga have maimum

area under this crop in #arnata$a. The Pomegranate cultivating area has been

increased b" five times and the :uantit" has been increased b" 188.84E in

!aharashtra.

/., T$e2 of !o7oranate:-

1' 8ane24:-

Sinhgad Business School, Kegao, Solapur. 1"


11/20


This is a selection from F&landiG developed b" -r. ;heema at Pune%

which has revolutioni2ed cultivation of pomegranate in !aharashtra

state. It is a prolific bearer% fruit ver" large% rind "ellowish red%

pin$ish aril with soft seeds. It is the commercial cultivar of

!aharashtra. The average "ield ranges from 5610 $g per tree. This

has soft seeds and pin$ish flesh with uice of agreeable taste and

bears heavil".

(' B4aa9a:-

The F*hagawaG variet" of pomegranate presentl" under commercial

cultivation $nown b" different names vi2. F,hendariG%

F&shtagandhaG% F!astaniG% FHai !aharashtraG% and F+ed -ainaG in

various districts of !aharashtra such as ,olapur% ashi$% ,angli%

,atara% &hemadnagar% Pune and -hule districts has been

recommended for its cultivation b" the !ahatma Phule &griculture

=niversit"% +ahuri.

@tensive surve" wor$ on pomegranate orchards indicated that the F*hagawaG variet" of

pomegranate is heav" "ielder and possesses desirable fruit characters. This variet" matures

in 1506130 da"s with average "ield of 0.5 $g fruitsDtree. *igger fruit si2e% sweet% bold and

attractive arils% gloss"% ver" attractive saffron coloured thic$ s$in ma$es it suitable for

distant mar$ets. This variet" was found less susceptible to fruit spots and thrips as compared

to other varieties of pomegranate. ;onsidering all these attributes% the F*hagawaG variet" is

recommended for its cultivation in pomegranate growing in regions of !aharashtra.

Salient feature2 of B4aa9a:-

It fetches better mar$et price which is 6 times higher than that of 'anesh.

Increasing demand for eport mar$ets particularl" in =nited #ingdom% ?olland%

other @uropean and gulf countries etc.



12/20


Aruits are ver" attractive% F,affronG coloured% smooth and gloss" peel which is

increasing its cosmetic value and mar$et appearance of the fruits.

Aruits are with attractive sseds having cherr" red coloured and bold arils% which

are suitable for both table and processing purposes.

Aruits are suitable for long distant transport due to thic$ peel (/ess weight loss%

less possibilit" of damage due to bruises.)

Aruits have better $eeping :ualit" than other varieties ( 19 1 da"s at room

temperatures).

/' "rudula:-

This variet" has all the characters of the 'anesh variet" ecept the arils

are dar$ red in colour. The colour of the arils in J&mbeJ bahar and

J!rigJ bahar is dar$ red in colour while it is pin$ during the J?astaJ

bahar. The average fruit weight is 90600 grams.

,' !4ule Arata:-

The F&ra$taG variet" of pomegranate presentl" under commercial

cultivation in various regions of !aharashtra. Pre6released in the "ear

1353% It has now been released as FPhule &ra$taG for its cultivation b"

the !ahatma Phule #rishi Cid"apeeth% +ahuri.

The FPhule &ra$taG variet" of pomegranate is heav" "ielder and possesses desirable fruit

characters. The fruits are bigger in si2e% sweet with soft seeds% bold red arils. It also

possess gloss"% attractive% dar$ red s$in. It is less susceptible to fruit spots and thrips.

?ence% the FPhule &ra$taG variet" is released for the cultivation in pomegranate growing

areas of !aharashtra.



13/20


Salient feature2 of !4ule Arata:-

It fetches better mar$et prices which is two times higher than that of 'anesh.

It has heav" demand for eport and distant mar$ets% particularl" in =nited

#ingdom and 'ulf countries etc.

it is attractive and smooth peel increasing its cosmetic value and mar$et

appearance of the fruits.

It is dar$ red coloured with attractive arils K fruits are suitable for both table and

processing purposes.

It gives high "ield ( 069 $gDtree ) in case of better management.

Aruits are read" for harvesting within 10619 da"s (@arl" variet")



14/20


C4ater ,

,.1 Arono7ical !ractice2 for !o7eranate :-

Cli7ate:I6t can grow up to an elevation of 1800 meters. It prefers hot dr"

summers and cool winters. Pomegranate is a hard" plant and can withstand

considerable drought and frost but can do well inirrigated conditions.

Soil:-It is not particular about its soil re:uirements it can grow on soils which

are considered unsuitable for other crops. It can tolerate al$aline and wet soils

also.

!roaation:-,eed propagation is common. ?ard wood stem cuttings are eas".

It can also be propagated b" simple la"ering or through root suc$ers.



15/20


!lantin:The rooted cuttings or la"ers are usuall" planted in the beginning of

the monsoon or in spring season in s:uare or heagonal s"stem.

SacinL669 m apart.

!runin:-The plant produces suc$ers from base which do not bear an" crop.

The suc$ers are to be removed as soon as the" arise. The fruits are born

terminall" on short spurs arising from mature shoots.

@lo9erin:-&mbe bahar% !rig bahar and ?asta bahar are the flowering

seasons. Aarmers of Pomegranate are advised to ta$e ?asta *ahar flowering b"

pruning in &ugust and harvesting in !arch. This practice helps to prevent

bacterial blight (Manthomonas aonopodis cv. Punicae) problem.


16/20


!rocure7ent:-?ere the procurement of Pomegranate is dealt in five headsas6

1. Nualit"

. Nuantit"

. Price.

4. Time

9. ,ource.



17/20




18/20


C4ater

SU88


19/20


ii) -eposits.

iii) /oans.

iv) Ainancial Products.

v) Calue added services.

Sinhgad Business School, Kegao, Solapur. 1!


20/20


BIB5IO8RA!HY

ebsitesL6

www.pomegranateindia.orgDphuleara$ta.htm

www.google.com

www.obcondia.co

www.docstoc.com

@, papers% *oo$s.

Si h d B i S h l K S l 2"
http://www.google.com/http://www.google.com/http://www.obcondia.co/http://www.docstoc.com/http://www.google.com/http://www.obcondia.co/http://www.docstoc.com/

Documents

A Supply Chain Efficiency of Pomegranate in Market Yard, Solapur