A SUMMER TRAINING REPORT ON.docx

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A SUMMER TRAINING REPORT ON

“CUSTOMER SATISFACTION TOWARDS KHAITAN PRODUCTS”

(A STUDY CONDUCTED AT “KHAITAN MARKETING CORP.) (Submitted in Partial fulfillment of the degree of requirement for the award of Bachelor of

Business Administration (BBA) Kurukshetra university, Kurukshetra)

PAPER CODE: BBA- 307

PROJECT SUPERVISOR: SUBMITTED BY:

Miss. Simranjeet Kaur Ashwani

Asst. Prof. Class Roll No.-5257

AIMT Class- BBA 5th

Sem.

University Roll no.

SESSION 2011-2014

DEPARTMENT OF MANAGEMENT

SHRI ATMANAND JAIN INSTITTUTE OF MANAGEMENT TECHNOLOGY

(AIMT) AMBALA CITY



PREFACE

If we can compare marketing to a long train with a multiple compartment then every bogies

represent different aspect of marketing. Marketing strategy formulation depends upon the every

aspect of related terms and marketing research plays vital roles to connect each compartment to

form a cohesive functional unit.

The electrical industry is at the center of India’s new global dynamic. It plays major roles in

retaining manufacturing industry growth over 12.5% per annum.

The motivation behind the project was to gain clear understanding about marketing research.

Through this project I have tried to understand the complexities involved in gathering of data for

drawing inferences .The final objective is to produce a result that is accurate, useful, and free

from bias and helps in the successful completion of my B.B.A. course. The project has been

presented in a simple format.



ACKNOWLEDGEMENT

I extend my gratitude and profound thanks to Prof . (Dr.) S.C. Aggarwal M. Phil, Ph.D.

(Director), Shri Atmanand Jain Institute Of Management & Technology, AIMT, Ambala, who

provided me this wonderful opportunity.

I extend my sincere and heartfelt thanks to my project guide Miss. Simranjeet kaur

MBA(Assistant Professor), who helped me a lot with her fruitful ideas and suggestions to

complete this project in a successful manner.

I express my sincere gratitude to all the faculty members of Shri Atmanand Jain Institute Of

Management & Technology, AIMT for their kind co-operation for completing this project

successfully.

I thank my parents and friends and all for their encouragement for completion of this project.

Ashwani

PLACE: Ambala City

DATE:



DECLARATION

I hereby declared that the project work entitled “CUSTOMER SATISFACTION TOWARDS

KHAITAN PRODUCTS CONDUCTED AT “KHAITAN MARKETING CORP.” submitted to the

KURUKSHETRA UNIVERSITY, KURUKSHETRA in partial fulfillment of the requirements

for the award of Bachelor of Business Administration is a record of original project done by me

during the period of time in the AIMT, AMBALA CITY.

Ashwani



CERTIFICATE

Certified that this project report titled “A STUDY ON CUSTOMER SATISFACTION IN

KHAITAN MARKETING CORP.” is the bonafide work who carried out the research under

my supervision. Certified further, that to the best of my knowledge the work reported herein does

not form part of any other project report or dissertation on the basis of which a degree or award

was conferred on an earlier occasion on this or any other candidate.

S/M Simranjeet Kaur

Asst. Prof.

AIMT



CONTENTS

Chapter

No.

Particulars Page No.

1.) Introduction 1 -26

Electrical Equipment industry

Khaitan electrical ltd.

Customer Satisfaction

2.) Research methodology 27-33

Meaning & definition

Objectives of the study

Research design

Sample size

Limitations of the study

3.) Interpretation & Analysis 34-46

4.) Findings, conclusion & suggestion 47-51

(a) Findings

(b) Conclusion

(c) Suggestion

Bibliography 52

Annexure 53-56



CHAPTER- 1

INTRODUCTION



CHAPTER – 2

RESEARCH

METHODOLOGY



CHAPTER - 3

ANALYSIS AND

INTERPERTATION



CHAPTER- 4

FINDINGS,

CONCLUSION,

SUGGESFTION



ANNEXURE

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A SUMMER TRAINING REPORT ON.docx