A Study on The Feasibility of New Movie Acquisition by Hindi GEC’s

8/6/2019 A Study on The Feasibility of New Movie Acquisition by Hindi GECs

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By Aditi Sharma

MBA Media & Entertainment

Broadcast, Semester 3

Mentor Mr. Rahul Puri

A Study on The Feasibility of New

Movie Acquisition by Hindi GECs


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Introduction

yA lot has changed in the GECs programming

over the years

y There are entrance of new channels

y New programming stylesyVery hard to get viewership for these channels

y The best drama is still the movies

y GECs today are acquiring movies rampantly


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Introduction (contd)

y This trend is coming to light now for more

reasons than one

y It began with attracting eye balls and attentiony But the demand for it has been increasing ever

since then


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Objective

y The process of acquiring the new movies and the reasons

y The need for buying new movies for buyers, broadcasters

y The results on the broadcasters in terms of revenue, TRPsand viewership

y The challenges faced by the broadcasters The prices

Competitiony Is this trend here to say and the evolving future of this trend.

Hypothesisy

The broadcasters make the money back that they spend onacquisition of the movie in the period it is available to them.


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Research Methodology

y The research methods used for the completion

of this project were

y

Qualitative primary research Interviews withindustry professionals, Document analysis

y Qualitative research - web search, literature

search.


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Data Analysis

y Movie acquisition cost is at an all time high today.

y It is because of few channels coming up with their

own movie channels

y

Colors, Star and Sony are the three channels whohave been the most active acquiring movies

y All the GECs have understood the importance of a

movie on their FCPs

y Though the reasons to buy it would be different

Strategy.

y The genre of movies preferred on the small screen

are comedy and action.


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Data Analysis (contd)

y So the channel does brood over the cost untiltheir objective is met

y The big movies are the most difficult to get thereturns.

y Not all the movies would be like 3 Idiots

y Small budget movies however are easier to getthe returns on because they come at lower price

y Blockbuster movie premiers usually do well.

y There can still be exceptions

y It is only after the second run that the fate ofthe movie is decided.


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4.4

4.6

4.8

5

5.2

5.4

5.6

Ajab prem ki gajab kahani Uttaran

5.6

4.8


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0

1

2

3

4

5

6

7

8

9

3 Idiots C.I.D

8.55

2.73


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0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

Rajneeti Saathiya Saath Nibhana

1.04

4.6


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Conclusion

y The hypothesis stands very subjective as it is not only about

getting the revenue

y They definitely keep the parameters of acquiring a movie

high but then they can never predict.y It depends on every channel and its strategy changing from

year to year

y Sometimes the channels gain more than just the revenue and

it can be part of its strategy.y Every movie has to be treated differently


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Recommendation

y Today there seems to be a mad rush to buy the newlyreleased or yet to release movies.

y Even when they buy these movies for a high price thechannels should try showcasing on their channel first.

y Lessening the window

y It is important that first the general entertainment channel iswithin the first 4 top channel list for them to get the ad ratesrequired for a prime slot.


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THANK YOU

Documents

A Study on The Feasibility of New Movie Acquisition by Hindi GEC’s