A Study on Preference Towards Health Drinks Ppt (1)

8/2/2019 A Study on Preference Towards Health Drinks Ppt (1)

1/20

A STUDY ON PREFERENCE

TOWARDS HEALTH DRINKS

Presented by-

Sougata Mitra

Mohammad Waseem

Ratan Chettri

Abhinav Kumar Sharma


2/20

OBJECTIVES

Primary Objective

To find the preference of Individualsbetween the age of 22 to 26 yrs. towardshealth Drinks.

Secondary Objective

To find out the relationship of theindividuals priority towards health to that ofthe Consumption of health drink.


3/20

Research Methodology

Sample Size -50 Respondents

Method of Data Collection

Questionnaire Form

Type of Data -

Primary data


4/20

INTRODUCTION

History of Juice Juice is the liquid that is naturally contained in fruit or

vegetable tissue.

European were fermenting fruit juice into bjorr in 11th and12th century in Scandinavia, Iceland, Greenland andEngland.

The commercial modern juice industry dates from 1869,

when the Welch company of Vineland, New Jerseycommenced bottling of unfermented grape juice. It wassaid the Dr. Thomas B. Welch and his son Charles startedfruit juice processing industry.


5/20

Fruit Juice Industry in India


6/20

Demand Of Fruit Juice in India

Year Rs(bn)1990-91 0.221991-92 0.31992-93 0.421993-94 0.631994-95 1.031995-96 1.621996-97 1.681997-98 2.201998-99 3.301999-00 2.752000-01 2.482001-02 3.552002-03 3.952003-04 4.352004-05 4.802005-06 5.302006-07 5.802007-08 6.302008-09 6.852009-10 7.402014-15 10.90


7/20

Market Growth Ratesof Fruit Juice inIndia

Year FJC(%) SS(%)1990-91 - 1996-97 40.3 22.21996-97 - 2001-02 16.1 12.52001-02 - 2006-07 10.3 9.42004-05 - 2009-10 9.0 7.72009-10 - 2014-15 8.0 5.0


8/20

Product VariationShare in India

Type Share(%)RTS beverages 47Pulp/Concentrate 40Fruit juices 6Squashes 7


9/20

Market Segmentation

Segment Share(%)North 8East 7West 20South 65


10/20

ANALYSIS OF DATA

Consciousness of the adults towards their health

Yes No40 10

0

5

10

15

20

25

30

35

40

45

Yes No

Series1


11/20

Different activities done to keeponeself at the peak of fitness.

Exercise

RegularlyHave health

drink regularlyHave proper

diet10 25 15

0

5

10

15

20

25

30

Exercise Regularly Have health drinkregularly

Have proper diet

Series1


12/20

Health drink as a resource to betterhealth

Yes No35 15

0

5

10

15

20

25

30

35

40

Yes No

Series1


13/20

The most preferred health drink

Tropicana Real fruitJuices

Appy Freze Zinga15 25 5 5

0

5

10

15

20

25

30

Tropicana Real fruitJuices

Appy Freze Zinga

Series1


14/20

Reasons behind preference towardssuch health drinks

Taste Energy HealthStimulator

Refreshme

nt5 20 10 15

0

5

10

15

20

25

Taste Energy HealthStimulator

Refresment

Series1


15/20

Price sensitiveness towards thepurchase of health drinks

Yes No40 10

Yes

No


16/20

Availability of health Drink

Highly

AvailableModerate Less

AvailabilityNot

Available

20 10 20 0


17/20

Preference of cold drink to that ofhealth drink

Yes No10 40

0

5

10

15

20

25

30

35

40

45

Yes No

Series1


18/20

Findings:-

1. Through the research it has been found that amongthe total respondents there is a high consciousnesstowards health drinks.

2. Individuals prefer more of health drink to keep them fit.

3. Most of the respondents believe that health drinks isuseful for maintaining good health.

4. The most preferred health drink is Real fruit Juices andTropicana.

5. The key reason behind the purchase of a health drink isit acts as an energiser.

6. The Consumers are highly price sensitive.

7. There is a lack of proper availability of such healthdrink.


19/20

SUGGESTIONS

First of all companies should provide all sort of promotionequipment such as glow sign board, banner, rack, fridgeetc. to retailers.

Regular visit of technician is required to solve theproblems of fridge in the market at the right time.

There should be an improvement in supply duringsummer.

There should be a display of products in the railwaycanteen, college canteen, airports, highway etc.

There should be more focus on 100% availability.

More cost effective schemes should be provided foryoungsters.


20/20

Questions?

Documents

A Study on Preference Towards Health Drinks Ppt (1)