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A STUDY ON CUSTOMER SATISFACTION OF PONDS CREAM AT MADURAI A Project Report Submitted in partial fulfilment of the requirement for the Degree of Bachelor of Business Administration Submitted by C. KAYAL VIZHI (Register No. A8223413) Under the Guidance of Mrs. A.S. CHELLA MEENA, M.Sc.,M.A.,(HRM),M.B.A.,M.Phil.,

A Study on customer satisfaction

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Page 1: A Study on customer satisfaction

A STUDY ON CUSTOMER SATISFACTION OF PONDS CREAM AT MADURAI

A Project Report Submitted in partial fulfilment of the requirement

for the Degree of

Bachelor of Business Administration

Submitted by

C. KAYAL VIZHI

(Register No. A8223413)

Under the Guidance of

Mrs. A.S. CHELLA MEENA, M.Sc.,M.A.,(HRM),M.B.A.,M.Phil.,

DEPARTMENT OF BUSINESS ADMINISTRATIONC.S.I. COLLEGE OF ARTS AND SCIENCE FOR WOMEN

MADURAI - 625007.APRIL 2011

Page 2: A Study on customer satisfaction

A STUDY ON CUSTOMER SATISFACTION OF FAIR & LOVELY AT MADURAI

A Project Report Submitted in partial fulfilment of the requirement

for the Degree of

Bachelor of Business Administration

Submitted by

J. PRIYANGA

(Register No. A8223420)

Under the Guidance of

Mrs. V. KRISHNAVENI, M.B.A., M.Phil.,

DEPARTMENT OF BUSINESS ADMINISTRATION

Page 3: A Study on customer satisfaction

C.S.I. COLLEGE OF ARTS AND SCIENCE FOR WOMENMADURAI - 625007.

APRIL 2011

A STUDY ON CUSTOMER SATISFACTION OF SLICE AT MADURAI

A Project Report Submitted in partial fulfilment of the requirement

for the Degree of

Bachelor of Business Administration

Submitted by

M. NAGALAKSHMI

(Register No. A8223419)

Under the Guidance of

Mrs. V. KRISHNAVENI, M.B.A., M.Phil.,

DEPARTMENT OF BUSINESS ADMINISTRATIONC.S.I. COLLEGE OF ARTS AND SCIENCE FOR WOMEN

MADURAI - 625007.

Page 4: A Study on customer satisfaction

APRIL 2011

A STUDY ON CUSTOMER SATISFACTION OF COMPLAN AT MADURAI

A Project Report Submitted in partial fulfilment of the requirement

for the Degree of

Bachelor of Business Administration

Submitted by

K.ANITHA

(Register No. A8223402)

Under the Guidance of

Mrs. V. KRISHNAVENI, M.B.A., M.Phil.,

DEPARTMENT OF BUSINESS ADMINISTRATIONC.S.I. COLLEGE OF ARTS AND SCIENCE FOR WOMEN

MADURAI - 625007.APRIL 2011

Page 5: A Study on customer satisfaction

A STUDY ON CUSTOMER SATISFACTION OF LUX SOAP AT MADURAI

A Project Report Submitted in partial fulfilment of the requirement

for the Degree of

Bachelor of Business Administration

Submitted by

P.BHUVANESWARI

(Register No. A8223405)

Under the Guidance of

Mrs. A.S. CHELLA MEENA, M.Sc.,M.A(HRM).,M.B.A., M.Phil.,

DEPARTMENT OF BUSINESS ADMINISTRATIONC.S.I. COLLEGE OF ARTS AND SCIENCE FOR WOMEN

MADURAI - 625007.

Page 6: A Study on customer satisfaction

APRIL 2011

BIBLIOGRAPHY

Research methodology - C.R. Kothari

Marketing management - T. Ramasamy

WEBSITES:-

W.W.W. Yahoo. Com

W.W.W. Google.com

Page 7: A Study on customer satisfaction

A STUDY ON THE HABIT OF READING OF TAMIL MAGAZINES

A Project Report Submitted in partial fulfilment of the requirement

for the Degree of

Bachelor of Business Administration

Submitted by

J. LIZY CARMEL

(Register No. A8223414)

Under the Guidance of

Miss. J. ESTHER RAJATHI, M.Com., M.Phil., P.G.D.C.A., B.Ed.,

DEPARTMENT OF BUSINESS ADMINISTRATIONC.S.I. COLLEGE OF ARTS AND SCIENCE FOR WOMEN

Page 8: A Study on customer satisfaction

MADURAI - 625007.APRIL 2011