A Study on Customer Perception Towards SBI Mutual

7/25/2019 A Study on Customer Perception Towards SBI Mutual

1/23

A Study on Customer perception towards SBI

Mutual Funds

Pradeep Johnson B

14MD073

PROJECT GUIDE

VIJAYAA!"#MI ME$O$%P

A""I"TA$T PRO&E""OR


2/23

MUTUAL FUND


3/23

Primary objectives

To s'(d) and ana*)se 'he +n,es'ors per-ep'+on o. +n,es'+n/ +n "BI

('(a* .(nds%

To +den'+.) 'he +n,es'ors p(rpose o. +n,es'en'%

Secondary objectives To +den'+.) 'he +n.*(en-e o. deo/raph+- .a-'ors s(-h as +n-oe

a/e /ender ed(-a'+on o--(pa'+on on +n,es'en' a,en(es%

To e,a*(a'e 'he a2areness o. -(s'oers 'o2ards ,ar+o(s ('(a*

.(nds% To de'er+ne 'he epe-'ed re'(rn and r+s +n,o*,ed +n +n,es'+n/

+n ('(a* .(nds%

Objectives of the study


4/23

The resear-h des+/n adop'ed +n 'h+s s'(d) +s 5Des-r+p'+,e

Resear-h Des+/n6%

Des-r+p'+,e resear-h des-r+es da'a and -hara-'er+s'+-s ao('

'he pop(*a'+on e+n/ s'(d+ed%

!S!AC" M!#"O$O%&'


5/23

!S!AC" M!#"O$O%O&'

$A#A CO%%!C#IO(

Bo'h pr+ar) and se-ondar) da'a 2as -o**e-'ed .or 'he s'(d)%

)*Primary $ata+

A s'r(-'(red 8(es'+onna+re 2+'h -*osed ended8(es'+ons 2as (sed .or 'he s'(d)% The +n.ora'+on 2as

-o**e-'ed d+re-'*) .ro 'he -(s'oers o. "BI M('(a*

&(nds%

,*Secondary $ata+The se-ondar) da'a 2as -o**e-'ed .ro 'he

-opan) repor's an(a*s and 2es+'e%


6/23

"ap*e s+9e o. +n+( 110 persons are se*e-'ed

In 'h+s s'(d) -on,en+en-e sap*+n/ +s (sed .or -o**e-'+n/ da'a%

SAMPLING TECHNIQUES


7/23

PILOT STUDY

Crona-h:s a*pha +s a eas(re o. +n'erna* -ons+s'en-)

2h+-h +s -ons+dered 'o e a eas(re o. s-a*e re*+a+*+')%

110 sap*es 2as 'aen .or re*+a+*+') ana*)s+s

Cronbachs alpha N of !"#s

.565 16


8/23

DEMOG$APHIC P$OFILE

$!#!MI(A(#S (O*OF !SPO($!(#S-(.))/0 P!C!(#A&!-10

Gender Ma*e

&ea*e

77

33

70;

30;

A/e?@0 @1?30 31?40 41?0

1@@17

14;@4;47;1;

Ed(-a'+ona* (a*+.+-a'+on

Be*o2 Grad(a'e Grad(a'e Pos' Grad(a'e

@0711

1>;;17;

O--(pa'+on Go,' "e-'or Pr+,a'e "e-'or B(s+ness A/r+-(*'(re

O'hers

0@371>

@1

;@;34;1;

1;

Ann(a* In-oe 1*ah 1?4 *ahs ?> *ahs ?1@ *ahs F1@ *ahs

40770

3;@;;;0;


9/23

"'a'+s'+-a* 'oo*s (sed .or 'h+s ana*)s+s are

Ch+? s8(are 'es'

Corre*a'+on

T?'es'

One 2a) Ano,a

S#A#IS#ICA% #OO%S


10/23

(ull "ypothesis -"/0+There +s no asso-+a'+on e'2een

/ender and p(rpose o. +n,es'en'

Alternate "ypothesis -")0+ There +s asso-+a'+on

e'2een /ender and p(rpose o. +n,es'en'

Ch s%&ar" !"s!

Par!c&lars 'al&" Df As(#p)s*) +,-s."./

P"arson Ch-S%&ar" 2.93 3 0.403

L0"lhoo. $a!o 2.76 3 0.43

Ln"ar-b( Ln"ar

Assoca!on 1.409 1 0.235

N of 'al. Cas"s 110


11/23

Interpretation

As /+,en +n 'he ao,e 'a*e 'he oser,ed ,a*(e o.

s+/n+.+-an-e +s 0%403%The a--ep'ed ,a*(e o.

s+/n+.+-an-e +s 0%0% The oser,ed ,a*(e +s /rea'er 'han a*'erna'+,e

h)po'hes+s 2h+-h +p*+es n(** h)po'hes+s +s a--ep'ed

and a*'erna'+,e h)po'hes+s +s reHe-'ed% #en-e +' -an e

-on-*(ded 'ha' 'here +s no asso-+a'+on e'2een /enderand p(rpose o. +n,es'en'%

CHI SQUA$E


12/23

(ull "ypothesis -"/0+There +s no re*a'+onsh+p

e'2een Ann(a* +n-oe and Ta ene.+'

Alternate "ypothesis -")0+ There +s re*a'+onsh+p

e'2een Ann(a* +n-oe and Ta ene.+'

Corr"la!on anal(ss

Par!c&lars Ann&al Inco#"

Ta1

2"n"3!

Pearson Correlation 1 -0.138

Ann&al Inco#" Sig.(2-tailed) 0.561

N 20 20

Pearson Correlation -0.138 1

Ta1 b"n"3! Sig.(2-tailed) 0.561

N 20 20


13/23

Interpretation


s+/n+.+-an-e +s ?%13> and 'he *e,e* o. s+/n+.+-an-e

-ons+dered +s 0%0%

The oser,ed ,a*(e +s *esser 'han 0%0 2h+-h +p*+es

a*'erna'e h)po'hes+s +s a--ep'ed and n(** h)po'hes+s +s

reHe-'ed% #en-e +' -an e -on-*(ded 'ha' 'here +s re*a'+on

e'2een Ann(a* +n-oe and 'a ene.+'%

CO$$ELATION ANALYSIS


14/23

(ull "ypothesis -"/0+There +s no s+/n+.+-an'

d+..eren-e e'2een /ender and Ann(a* In-oe

Alternate "ypothesis -")0+ There +s s+/n+.+-an'

d+..eren-e e'2een /ender and Ann(a* In-oe

In."p"n."n! sa#pl" T !"s!


15/23

Tale 2.4.2 s!o"ing #nde$endent Sa%$les Test

Pati&'larse*ene+s

Test ,or

'alit/ o,

arian&es t-test ,or 'alit/ o, eans

Sig. T ,

Sig. (2-

tailed)

ean

ieren&e

Std. rror

ieren&e

95

Conden&e#nter*al o, t!e

ieren&e

o"er $$er

nn'al

#n&o%e

'al

*arian&

es

ass'%e

d

4.741 .032 -.434 108 .665 -.074 .169 -.409 .262

'al

*arian&

es not

ass'%e

d

-.47274.08

5.638 -.074 .156 -.384 .237

In."p"n."n! sa#pl" T !"s!


16/23

Interpretation


s+/n+.+-an-e +s 0%03@ and 'he *e,e* o. s+/n+.+-an-e

-ons+dered +s 0%0%

The oser,ed ,a*(e +s *ess 'han 0%0 2h+-h +p*+es

a*'erna'e h)po'hes+s +s a--ep'ed and n(** h)po'hes+s +s

reHe-'ed% #en-e +' -an e -on-*(ded 'ha' 'here +s

s+/n+.+-an' d+..eren-e e'2een /ender and ann(a*In-oe

I($!P!($!(# SAMP%! #2#!S#


17/23

N&ll H(po!h"ss +H4/5T!ere is no

signi&ant dieren&e et"een ris le*elsand nn'al #n&o%e.

Al!"rna!" H(po!h"ss +H6/5T!ere issigni&ant dieren&e et"een ris le*elsand nn'al #n&o%e.

On" 7a( ANO'A

Tale 2.5.2 s!o"ing N:

nn'al

#n&o%e

S'% o,

S'ares ,

ean

S'are Sig.

;et"een


18/23

Interpretation


s+/n+.+-an-e +s 0%> and 'he *e,e* o. s+/n+.+-an-e

-ons+dered +s 0%0%The oser,ed ,a*(e +s /rea'er 'han

0%0 2h+-h +p*+es n(** h)po'hes+s +s a--ep'ed and

a*'erna'e h)po'hes+s +s reHe-'ed% #en-e +' -an e

-on-*(ded 'ha' 'here +s no s+/n+.+-an' d+..eren-e

e'2een r+s *e,e*s and Ann(a* In-oe

On" 7a( ANO'A


19/23

a>orit/ o, t!e &'sto%ers in&o%e "!o in*estedin S;# 't'al ,'nd lies in et"een 1-4 la!s

ost o, t!e res$ondents $re,erred ?ig! ret'rn ist!e reason ,or t!e $'r$ose o, in*est%ent

a>orit/ o, t!e res$ondents e@$e&ted ret'rn liesin et"een 10-30

T!e ,eat'res o, S;# 't'al ,'nds s'&! as $ast$er,or%an&eA sa,et/A $ort,olioA entr/Be@it load

are %ostl/ $re,erred / res$ondents a>orit/ o, t!e &'sto%ers are enetted ,ro%

S;# 't'al ,'nds

FINDINGS


20/23

ost o, t!e res$ondents $re,er s!ort ter%in*est%ent in S;# 't'al 'nd

#nternet and ne"s$a$erB>o'rnals are t!e %a>orso'r&e t!at $ro*ide %ore in,or%ation ao't S;#

't'al 'nd a>orit/ o, t!e &'sto%ers !a*e a $lan to rein*est in

%'t'al ,'nd s&!e%es o, S;#T!e $er,or%an&e o, S;# 't'al ,'nd !as i%$ro*ed

,ro% its $ast a>orit/ o, t!e in*estors rate t!e o*erall e@$erien&e

as satis,a&tor/ in S;# 't'al 'nd and t!e/ alsore&o%%end ot!ers to in*est in S;# 't'al ,'nds.

FINDINGS


21/23

M('(a* .(nd -opan+es he*p +n,es'ors ) pro,+d+n/ 'he 2+'h a

8(a*+.+ed .(nd ana/er% Th+s s'(d) /+,es a /rea' *earn+n/ eper+en-e

and a' 'he sae '+e +' /+,es eno(/h s-ope 'o +p*een' 'he ana*)'+-a*

a+*+')% The ana*)s+s and ad,+-e presen'ed +n 'h+s proHe-' repor' +s

ased on are' resear-h on 'he sa,+n/ and +n,es'en' pra-'+-es o.

'he +n,es'ors and pre.eren-es o. 'he +n,es'ors .or +n,es'en' +n M('(a*

&(nds% Th+s repor' 2+** he*p 'o no2 ao(' 'he +n,es'ors: pre.eren-es

+n M('(a* &(nd s(-h as pre.eren-es +n an) par'+-(*ar Asse'

Mana/een' Copan)


22/23

In Ind+a .(nd ana/ers are a-8(+r+n/ /*oa* -er'+.+-a'+ons *+e C&A andMBA 2h+-h he*p 'he e a' 'he -(''+n/ ed/e o. 'he no2*ed/e +n 'he

+n,es'+n/ 2or*d% "+n-e ('(a* .(nd -opan) -o**e-' one) .ro +**+ons

o. +n,es'ors 'he) a-h+e,e e-ono+es o. s-a*e% The -os' o. r(nn+n/ a ('(a*

.(nd +s d+,+ded e'2een a *ar/er poo* o. one) and hen-e ('(a* .(nds are

a*e 'o o..er 'he +n,es'or a *o2er -os' a*'erna'+,e o. ana/+n/ 'he+r .(nds%

In Ind+a ('(a* .(nds are re/(*a'ed ) 'he "e-(r+'+es and E-han/e Board

o. Ind+a 2h+-h he*ps 'o pro,+de -o.or' 'o 'he +n,es'ors% "EBI .or-es

'ransparen-) on 'he ('(a* .(nds 2h+-h he*ps 'he +n,es'or ae an

+n.ored -ho+-e% "EBI re8(+res 'he ('(a* .(nds 'o d+s-*ose 'he+r por'.o*+os

a' *eas' s+ on'h*) 2h+-h he*ps 'he +n,es'ors eep 'ra- 2he'her 'he .(nd

+s +n,es'+n/ +n *+ne 2+'h +'s oHe-'+,es or no'%

concl&son


23/23

Than )o(

Documents

A Study on Customer Perception Towards SBI Mutual