A study on Bindal group of industries

7/24/2019 A study on Bindal group of industries

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MOBILE SERVICE PROVIDERS

(A COMPARITIVE ANALYSIS)

SESSION: 2008-2009

BATCH: 2006-2009

DISSERTATION IN PARTIAL FULFILLMENT FOR THEAWARD OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

SUBMITTED TO

DR. B. R. AMBEDKAR UNIVERSITY,AGRA

GUIDE: SUBMITTED BY:

Nam: MANISHA PARASHAR Nam: ARPIT BINDAL

Lecturer Course: BBA (VI Semester

GLA I!st"tute o# Pro#ess"o!$% Stu&"es U!"'ers"t Ro%% No) *+,-

M$t.ur$ (U)P) / 0,1 *23 U!"'ers"t E!ro%%me!t No)23100-0


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CERTI!ICATE

T."s "s to cert"# t.$t t.e &"ssert$t"o! e!t"t%e& 4MOBILE SERVICE

PROVIDERS (A COMPARATIVE ANALYSIS)56 su7m"tte& 7 M"#

ARPIT BINDAL "s $!or"8"!$% $!& "!&e9e!&e!t or; &o!e 7 ."m u!&er

m su9er'"s"o!)

P%$ce: M$t.ur$

D$te:

N$me Lecturer G)L)A)I!st"tute o# Pro#ess"o!$% Stu&"es 1


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DECLARATION

I .ere7 &ec%$re t.$t t.e #o%%o"!8 &ocume!te& Pro?ect Re9ort t"t%e&4MOBILE SERVICE PROVIDERS (A COMPARATIVE ANALYSIS) "s $!$ut.e!t"c or; &o!e 7 me)

T.e Stu& $s u!&ert$;e! $s $ 9$rt o# t.e course curr"cu%um o# BBA Fu%%T"me Pro8r$m o# AGRA U!"'ers"t6 MATHURA)

(ARPIT BINDAL)

BBA VI TH Sm#


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AC$NO%LEDGEMENT

Sur'e "s $! e@ce%%e!t too% #or %e$r!"!8 $!& e@9%or$t"o!) No c%$ssroomrout"!e c$! su7st"tute ."c. "s 9oss"7%e ."%e or;"!8 "! re$% s"tu$t"o!s)A99%"c$t"o! o# t.eoret"c$% ;!o%e&8e to 9r$ct"c$% s"tu$t"o!s "s t.e

7o!$!$s o# t."s sur'e)

W"t.out $ 9ro9er com7"!$t"o! o# "!s9ect"o! $!& 9ers9"r$t"o!6 "ts !ot e$sto $c."e'e $!t."!8) T.ere "s $%$s $ se!se o# 8r$t"tu&e6 ."c. e

e@9ress to ot.ers #or t.e .e%9 $!& t.e !ee& ser'"ces t.e re!&er &ur"!8t.e &"##ere!t 9.$ses o# our %"'es) I too ou%& %";e to &o "t $s I re$%% "s.to e@9ress m 8r$t"tu&e to$r& $%% t.ose .o .$'e 7ee! .e%9#u% to me&"rect% or "!&"rect% &ur"!8 t.e &e'e%o9me!t o# t."s 9ro?ect)

F"rst o# $%% I "s. to e@9ress m 9ro#ou!& 8r$t"tu&e $!& s"!cere t.$!;s tom esteeme& %e$r!e& D"rector Dr) A!u9 Gu9t$6 GLAIPS6 M$t.ur$ .o$%%oe& me to co!&uct t.e sur'e)

I ou%& %";e to t.$!; m Lecturer M"ss) M$!"s.$ P$r$s.$r .o $s$%$s t.ere to .e%9 $!& 8u"&e me .e! I !ee&e& .e%9) Her 9erce9t"'ecr"t"c"sm ;e9t me or;"!8 to m$;e t."s 9ro?ect more #u%% 9roo#) I $mt.$!;#u% to .er #or .er e!cour$8"!8 $!& '$%u$7%e su99ort) Wor;"!8 u!&er.er $s $! e@treme% ;!o%e&8e$7%e $!& e!r"c."!8 e@9er"e!ce #or me) I$m 'er t.$!;#u% to .er #or $%% t.e '$%ue $&&"t"o! $!& e!.$!ceme!t &o!eto me)

A"&' B'*a+

BBA VI SEM


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PRE!ACE

T.e rese$rc. 9ro'"&es $! o99ortu!"t to $ stu&e!t to &emo!str$te

$99%"c$t"o! o# ."s.er ;!o%e&8e6 s;"%% $!& com9ete!c"es reu"re& &ur"!8t.e tec.!"c$% sess"o!) Rese$rc. $%so .e%9s t.e stu&e!t to &e'ote ."s.ers;"%% to $!$%e t.e 9ro7%em to su88est $%ter!$t"'e so%ut"o!s6 to e'$%u$tet.em $!& to 9ro'"&e #e$s"7%e recomme!&$t"o!s o! t.e 9ro'"&e& &$t$)

T.e rese$rc. "s o! t.e to9"c o# 4COMPARATIVE ANALYSIS O!MOBILE SERVICE PROVIDERS5) A%t.ou8. I .$'e tr"e& m %e'e%

7est to 9re9$re t."s re9ort $! error #ree re9ort e'er e##ort .$s 7ee! m$&eto o##er t.e most $ut.e!t"c$te 9os"t"o! "t. $ccur$c)


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Ta,+ . C

T"t%e P$8eCert"#"c$tesDec%$r$t"o!Pre#$ceAc;!o%e&8eme!t

C/a&" I"*1'33333333333333#04-5

C/a&" 2 Cm&a7 H'"733333333333355-45

C/a&" & . / 1*73333333333334-46

C/a&" 5 O,'; . / 1*73333333333#44-48

C/a&" Ra"/ M/*+333333333333333#99-00


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INTRODUCTION

T+m I*1"7 ' I*'a


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T.e te%ecom "!&ustr "s o!e o# t.e #$stest 8ro"!8 "!&ustr"es "! I!&"$)

I!&"$ .$s !e$r%022 m"%%"o! te%e9.o!e %"!es m$;"!8 "t t.e t."r& %$r8est

!etor; "! t.e or%& $#ter C."!$ $!& USA) W"t. $ 8rot. r$te o# *+6

I!&"$! te%ecom "!&ustr .$s t.e ."8.est 8rot. r$te "! t.e or%&)

/ Muc. o# t.e 8rot. "! As"$ P$c"#"c W"re%ess Te%ecommu!"c$t"o! M$r;et

"s s9urre& 7 t.e 8rot. "! &em$!& "! cou!tr"es %";e I!&"$ $!& C."!$)

/ I!&"$s mo7"%e 9.o!e su7scr"7er 7$se "s 8ro"!8 $t $ r$te o# ,0)0)

/ C."!$ "s t.e 7"88est m$r;et "! As"$ P$c"#"c "t. $ su7scr"7er 7$se o#

*, o# t.e tot$% su7scr"7ers "! As"$ P$c"#"c) Com9$re& to t.$t I!&"$ s

s.$re "! As"$ P$c"#"c Mo7"%e P.o!e

M$r;et "s 3)*) Co!s"&er"!8 t.e #$ct t.$t I!&"$ $!& C."!$ .$'e $%most

com9$r$7%e 9o9u%$t"o!s6 I!&"$s %o mo7"%e 9e!etr$t"o! o##ers .u8e sco9e

#or 8rot.)

H'"7 . I*'a T+mm1'a'

St$rte& "! 1,+1 .e! t.e #"rst o9er$t"o!$% %$!& %"!es ere %$"& 7 t.e

8o'er!me!t !e$r C$%cutt$ (se$t o# Br"t"s. 9oer) Te%e9.o!e ser'"ces


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ere "!tro&uce& "! I!&"$ "! 1,,1) I! 1,,- te%e9.o!e ser'"ces ere

mer8e& "t. t.e 9ost$% sstem) I!&"$! R$&"o Te%e8r$9. Com9$! (IRT

$s #orme& "! 10-) A#ter "!&e9e!&e!ce "! 1*


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ser'"ces ere $%so %$u!c.e& "! t.e s$me e$r)

Te%ecommu!"c$t"o! sector "! I!&"$ c$! 7e &"'"&e& "!to to se8me!ts:

F"@e& Ser'"ce Pro'"&er (FSPs6 $!& Ce%%u%$r Ser'"ces) F"@e& %"!e ser'"ces

co!s"st o# 7$s"c ser'"ces6 !$t"o!$% or &omest"c %o!8 &"st$!ce $!&

"!ter!$t"o!$% %o!8 &"st$!ce ser'"ces) T.e st$te o9er$tors (BSNL $!&

MTNL6 $ccou!t #or $%most 2 9er ce!t o# re'e!ues #rom 7$s"c ser'"ces)

Pr"'$te sector ser'"ces $re 9rese!t% $'$"%$7%e "! se%ect"'e ur7$! $re$s6

$!& co%%ect"'e% $ccou!t #or %ess t.$! + 9er ce!t o# su7scr"9t"o!s)

Hoe'er6 9r"'$te ser'"ces #ocus o! t.e 7us"!esscor9or$te sector6 $!&

o##er re%"$7%e6 ."8./ e!& ser'"ces6 suc. $s %e$se& %"!es6 ISDN6 c%ose& user

8rou9 $!& '"&eoco!#ere!c"!8)

Ce%%u%$r ser'"ces c$! 7e #urt.er &"'"&e& "!to to c$te8or"es: G%o7$%

Sstem #or Mo7"%e Commu!"c$t"o!s (GSM $!& Co&e D"'"s"o! Mu%t"9%e

Access (CDMA) T.e GSM sector "s &om"!$te& 7 A"rte%6 Vo&$#o!e/Hutc.6 $!& I&e$ Ce%%u%$r6 ."%e t.e CDMA sector "s &om"!$te& 7

Re%"$!ce $!& T$t$ I!&"com) O9e!"!8 u9 o# "!ter!$t"o!$% $!& &omest"c

%o!8 &"st$!ce te%e9.o! ser'"ces $re t.e m$?or 8rot. &r"'ers #or ce%%u%$r

"!&ustr) Ce%%u%$r o9er$tors 8et su7st$!t"$% re'e!ue #rom t.ese ser'"ces6

$!& com9e!s$te t.em #or re&uct"o! "! t$r"##s o! $"rt"me6 ."c. $%o!8 "t.

re!t$% $s t.e m$"! source o# re'e!ue) T.e re&uct"o! "! t$r"##s #or $"rt"me6!$t"o!$% %o!8 &"st$!ce6 "!ter!$t"o!$% %o!8 &"st$!ce6 $!& .$!&set 9r"ces .$s

&r"'e! &em$!&)

C+a'.'a' . T+mm1'a' ";'

# B$s"c ser'"ces

2# Ce%%u%$r ser'"ces# I!ter!et Ser'"ce Pro'"&er (ISP


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C++1+a" S";'


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O;";'?

1. T.ere $re #"'e 9r"'$te ser'"ce o9er$tors "! e$c. $re$6 $!& $!

"!cum7e!t st$te o9er$tor) A%most ,2 o# t.e ce%%u%$r su7scr"7er

7$se 7e%o!8s to t.e 9re/9$"& se8me!t)

2. T.e DoT .$s $%%oe& ce%%u%$r com9$!"es to 7u r"'$%s "t."!

t.e s$me o9er$t"!8 c"rc%e 9ro'"&e& t.e"r com7"!e& m$r;et s.$re

&"& !ot e@cee& 3< 9er ce!t) Pre'"ous%6 t.e ere o!% $%%oe&

to 7u com9$!"es outs"&e t.e"r c"rc%e)

G"?/ D"';"

O9e!"!8 u9 o# "!ter!$t"o!$% $!& &omest"c %o!8 &"st$!ce

te%e9.o! ser'"ces $re 8rot. &r"'ers "! t.e "!&ustr) Ce%%u%$r

o9er$tors !o 8et su7st$!t"$% re'e!ue #rom t.ese ser'"ces6 $!&

com9e!s$te t.em #or re&uct"o! "! t$r"##s o! $"r t"me6 ."c.

$%o!8 "t. re!t$% $s t.e m$"! source o# re'e!ue) T.e re&uct"o!

"! t$r"##s #or $"rt"me6 !$t"o!$% %o!8 &"st$!ce6 "!ter!$t"o!$% %o!8

&"st$!ce6 $!& .$!&set 9r"ces .$s &r"'e! &em$!&)

T/ $7 &+a7" ' / T+m Ma"@ ' I*'a

C++1+a" S";' &";'*":# BSNL


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2# A'"+

# V*a.

5# R+'a

# Taa '*'m

6# S&'

S1,"',"

%'"+ 1,"'," " 200 m'++'

ma"@ T+ *'7 "a/ 2#20

T.e tot$% !um7er o# te%e9.o!e su7scr"7ers .$s re$c.e& 0*1)20 m"%%"o! $t

t.e e!& o# Au8ust 022< $s com9$re& to 0-0),< m"%%"o! "! u% 022


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Ma"@ S/a" . / +m Cm&a7 ' I*'a

Cm&a7 P".'+


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INTRODUCTION

4B.$rt" A"rte%5 #ormer% ;!o! $s B.$rt" Te%e/Ve!tures L"m"te& (BTVL

"s $mo!8 I!&"$s %$r8est mo7"%e 9.o!e $!& F"@e& Netor; o9er$tors) W"t.

more t.$! 32 m"%%"o! su7scr"9t"o!s $s o# 1-t. Fe7ru$r 022,)K0 It o##ers"ts mo7"%e ser'"ces u!&er t.e A"rte% 7r$!& $!& "s .e$&e& 7 Su!"% M"tt$%)

T.e com9$! $%so 9ro'"&es te%e9.o!e ser'"ces $!& I!ter!et $ccess o'er

DSL "! 1* c"rc%es) T.e com9$! com9%eme!ts "ts mo7"%e6 7ro$&7$!& J

te%e9.o!e ser'"ces "t. !$t"o!$% $!& "!ter!$t"o!$% %o!8 &"st$!ce ser'"ces)

T.e com9$! $%so .$s $ su7m$r"!e c$7%e %$!&"!8 st$t"o! $t C.e!!$"6

."c. co!!ects t.e su7m$r"!e c$7%e co!!ect"!8 C.e!!$" $!& S"!8$9ore)T.e com9$! 9ro'"&es re%"$7%e e!&/to/e!& &$t$ $!& e!ter9r"se ser'"ces to

t.e cor9or$te customers 7 %e'er$8"!8 "ts !$t"o!"&e #"7er o9t"c

7$c;7o!e6 %$st m"%e co!!ect"'"t "! #"@e&/%"!e $!& mo7"%e c"rc%es6 VSATs6

ISP $!& "!ter!$t"o!$% 7$!&"&t. $ccess t.rou8. t.e 8$te$s $!& %$!&"!8

st$t"o!)

A"rte% "s t.e %$r8est ce%%u%$r ser'"ce 9ro'"&er "! I!&"$ "! terms o# !um7er

o# su7scr"7ers) B.$rt" A"rte% o!s t.e A"rte% 7r$!& $!& 9ro'"&es t.e

#o%%o"!8 ser'"ces u!&er t.e 7r$!& !$me A"rte%: Mo7"%e Ser'"ces (us"!8

GSM Tec.!o%o86 Bro$&7$!& J Te%e9.o!e Ser'"ces (F"@e& %"!e6 I!ter!et

Co!!ect"'"t(DSL $!& Le$se& L"!e6 Lo!8 D"st$!ce Ser'"ces $!&

E!ter9r"se Ser'"ces (Te%ecommu!"c$t"o!s Co!su%t"!8 #or cor9or$tes)


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Le$&"!8 "!ter!$t"o!$% te%ecommu!"c$t"o! com9$!"es suc. $s Vo&$#o!e

$!& S"!8Te% .e%& 9$rt"$% st$;es "! B.$rt" A"rte%)

I! A9r"% 0223 B.$rt" G%o7$% L"m"te& $s $$r&e& $ te%ecommu!"c$t"o!s

%"ce!se "! erse "! t.e C.$!!e% Is%$!&s 7 t.e %oc$% te%ecommu!"c$t"o!s

re8u%$tor t.e CRA) I! Se9tem7er 0223 t.e O##"ce o# Ut"%"t Re8u%$t"o!

"! Guer!se $$r&e& Guer!se A"rte% "t. $ mo7"%e te%ecommu!"c$t"o!s

%"ce!se) I! M$ 022< erse A"rte% $!& Guer!se A"rte% $!!ou!ce& t.e

%$u!c. o# $ re%$t"o!s."9 "t. Vo&$#o!e #or "s%$!& mo7"%e su7scr"7ers) I!

u% 022


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INTRODUCTION

A DREAM COME TRUE

T.e L$te D."ru7.$" Am7$!" &re$mt o# $ &"8"t$% I!&"$ $! I!&"$ .ere

t.e commo! m$! ou%& .$'e $ccess to $##or&$7%e me$!s o# "!#orm$t"o!

$!& commu!"c$t"o!) D."ru7.$"6 .o s"!8%e/.$!&e&% 7u"%t I!&"$s %$r8est

9r"'$te sector com9$! '"rtu$%% #rom scr$tc.6 .$& st$te& $s e$r% $s

1: 4M$;e t.e too%s o# "!#orm$t"o! $!& commu!"c$t"o! $'$"%$7%e to

9eo9%e $t $! $##or&$7%e cost) T.e "%% o'ercome t.e .$!&"c$9s o#

"%%"ter$c $!& %$c; o# mo7"%"t)5

It $s "t. t."s 7e%"e# "! m"!& t.$t Re%"$!ce Commu!"c$t"o!s (#ormer%

Re%"$!ce I!#ocomm st$rte& %$"!8 326222 route ;"%ometres o# $ 9$!/I!&"$

#"7re o9t"c 7$c;7o!e) T."s 7$c;7o!e $s comm"ss"o!e& o! 0, Decem7er

02206 t.e $us9"c"ous occ$s"o! o# D."ru7.$"s


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"!#r$structure $!& ser'"ces #or e!ter9r"ses $s e%% $s "!&"'"&u$%s6

$99%"c$t"o!s6 $!& co!su%t"!8)

To&$6 Re%"$!ce Commu!"c$t"o!s "s re'o%ut"o!"s"!8 t.e $ I!&"$

commu!"c$tes $!& !etor;s6 tru% 7r"!8"!8 $7out $ !e $ o# %"#e)

Re%"$!ce Commu!"c$t"o!s (#ormer% Re%"$!ce I!#ocomm6 $%o!8 "t.

Re%"$!ce Te%ecom $!& F%$8 Te%ecom6 "s 9$rt o# Re%"$!ce Commu!"c$t"o!s

Ve!tures (RCoVL) Accor&"!8 to N$t"o!$% Stoc; E@c.$!8e &$t$6 A!"%

Am7$!" co!tro%s 33)


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ser'"ces t.rou8. "ts R/Wor%& mo7"%e 9ort$%) T."s 9ort$% %e'er$8es t.e &$t$

c$9$7"%"t o# t.e CDMA 1 !etor;)

BUSINESS REVIE%

Dur"!8 t.e te%'e mo!t.s e!&e& M$rc. -16 022


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TATA TELESERVICES

INTRODUCTION

T$t$ Te%eser'"ces L"m"te& (TTSL "s 9$rt o# t.e T$t$ Grou9 o#

Com9$!"es6 $! I!&"$! Co!8%omer$te) It ru!s t.e 7r$!& !$me T$t$

I!&"com "! I!&"$ "! '$r"ous te%ecom c"rc%es o# I!&"$) T.e com9$! #orms

9$rt o# t.e T$t$ Grou9s 9resce!ce "! t.e Te%ecommu!"c$t"o! I!&ustr "!

I!&"$6 $%o!8 "t. T$t$ Te%eser'"ces (M$.$r$s.tr$ L"m"te& (TTML $!&

VSNL)

TTSL $s "!cor9or$te& "! 1+ $!& $s t.e #"rst com9$! to o##er

CDMA Mo7"%e ser'"ces "! I!&"$6 s9ec"#"c$%% "! t.e st$te o# A!&.r$

Pr$&es.)

I! Decem7er 02206 t.e com9$! $cu"re& t.e erst."%e Hu8.es Te%ecom

(I!&"$ Lt&) ."c. $s re!$me& T$t$ Te%eser'"ces (M$.$r$s.tr$ L"m"te&)

I! Se9tem7er 022


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com9et"tors $re Vo&$#o!e6 A"rte%6 A"rce%6 I&e$6 MTNL6 BSNL 9ro'"&"!8

GSM 7$se& mo7"%e te%e9.o!)

T.e com9$! $s #"rst "! I!&"$ to 9ro'"&e #ree "!tr$ !etor; c$%%"!8

"t."! c"t %"m"ts) T.e %$u!c.e& $ u!"ue sc.eme 9ro'"&"!8 %"#et"me

re!t$% #ree co!!ect"'"t o! "ts mo7"%e $!& #"@e& "re%ess #or $ o!e t"me

c.$r8e)

T$t$ Te%eser'"ces "s 9$rt o# t.e INR Rs) 11222 Crore (US 0 7"%%"o!

T$t$ Grou96 t.$t .$s o'er ,< com9$!"es6 o'er 0+26222 em9%oees $!&

more t.$! 0), m"%%"o! s.$re.o%&ers) W"t. $ comm"tte& "!'estme!t o# INR

-36222 Crore (US


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H$'"!8 9"o!eere& t.e CDMA -G1@ tec.!o%o8 9%$t#orm "! I!&"$6 T$t$

Te%eser'"ces .$s est$7%"s.e& $ ro7ust $!& re%"$7%e -G re$& te%ecom

"!#r$structure t.$t e!sures u$%"t "! "ts ser'"ces) It .$s 9$rt!ere& "t.

Motoro%$6 Er"csso!6 Luce!t $!& ECI Te%ecom #or t.e &e9%ome!t o# $

re%"$7%e6 tec.!o%o8"c$%% $&'$!ce& !etor;)

T.e com9$!6 ."c. .er$%&e& co!'er8e!ce tec.!o%o8"es "! t.e I!&"$!

te%ecom sector6 "s to&$ t.e m$r;et %e$&er "! t.e #"@e& "re%ess te%e9.o!

m$r;et "t. $ tot$% customer 7$se o# o'er -), m"%%"o!)

T$t$ Te%eser'"ces 7ouuet o# te%e9.o! ser'"ces "!c%u&es Mo7"%e

ser'"ces6 W"re%ess Des;to9 P.o!es6 Pu7%"c Boot. Te%e9.o! $!& W"re%"!e

ser'"ces) Ot.er ser'"ces "!c%u&e '$%ue $&&e& ser'"ces %";e 'o"ce 9ort$%6

ro$m"!86 9ost/9$"& I!ter!et ser'"ces6 -/$ co!#ere!c"!86 8rou9 c$%%"!86

W"/F" I!ter!et6 USB Mo&em6 &$t$ c$r&s6 c$%%"!8 c$r& ser'"ces $!&

e!ter9r"se ser'"ces)

Some o# t.e ot.er 9ro&ucts %$u!c.e& 7 t.e com9$! "!c%u&e 9re9$"&

"re%ess &es;to9 9.o!es6 9u7%"c 9.o!e 7oot.s6 !e mo7"%e .$!&sets $!&

!e 'o"ce J &$t$ ser'"ces suc. $s BREW 8$mes6 Vo"ce Port$%6 9"cture

mess$8"!86 9o%9.o!"c r"!8 to!es6 "!ter$ct"'e $99%"c$t"o!s %";e !es6

cr"c;et6 $stro%o86 etc)

T$t$ I!&"com re&e#"!e& t.e e@"st"!8 9re9$"& mo7"%e m$r;et "! I!&"$6 7

u!'e"%"!8 t.e"r o##er"!8 Q T$t$ I!&"com No! Sto9 Mo7"%e ."c. $%%os

customers to rece"'e #ree "!com"!8 c$%%s) T$t$ Te%eser'"ces to&$ .$s

I!&"$s %$r8est 7r$!&e& te%ecom ret$"% c.$"! $!& "s t.e #"rst ser'"ce

9ro'"&er "! t.e cou!tr to o##er $! o!%"!e c.$!!e% )"c.oose)"! to o##er

9ost9$"& mo7"%e co!!ect"o!s "! t.e cou!tr)


23/100

T$t$ Te%eser'"ces .$s $ stro!8 or;#orce o# 3222) I! $&&"t"o!6 TTSL .$s

cre$te& more t.$! 026222 ?o7s6 ."c. "%% "!c%u&e 126222 "!&"rect ?o7s

t.rou8. outsourc"!8 o# "ts m$!9oer !ee&s)

To&$6 T$t$ Te%eser'"ces L"m"te& $%o!8 "t. T$t$ Te%eser'"ces

(M$.$r$s.tr$ L"m"te& ser'es o'er 01 m"%%"o! customers "! o'er *222

to!s) W"t. $! $m7"t"ous ro%%out 9%$!

7ot. "t."! e@"st"!8 c"rc%es $!& $cross !e c"rc%es6 T$t$ Te%eser'"ces

o##ers or%&/c%$ss tec.!o%o8 $!& user/#r"e!&% ser'"ces "! 02 c"rc%es


24/100

BSNL

INTRODUCTION

B.$r$t S$!c.$r N"8$m L"m"te& (;!o! $s BSNL6 I!&"$ Commu!"c$t"o!s

Cor9or$t"o! L"m"te& "s $ 9u7%"c sector commu!"c$t"o!s com9$! "!

I!&"$) It "s t.e I!&"$s %$r8est te%ecommu!"c$t"o! com9$! "t. 0+)1*m$r;et s.$re $s o! Decem7er -16 022


25/100

B.$r$t S$!c.$r N"8$m Lt&) #orme& "! Octo7er6 02226 "s Wor%&s


26/100

T.$t me$!s t.$t $%most e'er #ourt. mo7"%e user "! t.e cou!tr .$s $

BSNL co!!ect"o!) I! 7$s"c ser'"ces6 BSNL "s m"%es $.e$& o# "ts r"'$%s6

"t. # m'++' Ba' P/ 1,"'," ")e) ,+ 9er ce!t s.$re o# t.e

su7scr"7er 7$se $!& 0 9erce!t s.$re "! re'e!ue terms)

BSNL .$s more t.$! 0)+ m"%%"o! WLL su7scr"7ers $!& 0)+ m"%%"o!

I!ter!et Customers .o $ccess I!ter!et t.rou8. '$r"ous mo&es '") D"$%/

u96 Le$se& L"!e6 DIAS6 Accou!t Less I!ter!et(CLI) BSNL .$s 7ee!

$&?u&8e& $s t.e NUMBER ONE ISP "! t.e cou!tr)

BSNL .$s set u9 $ or%& c%$ss mu%t"/8"8$7"t6 mu%t"/9rotoco% co!'er8e!t

IP "!#r$structure t.$t 9ro'"&es co!'er8e!t ser'"ces %";e 'o"ce6 &$t$ $!&

'"&eo t.rou8. t.e s$me B$c;7o!e $!& Bro$&7$!& Access Netor;) At

9rese!t t.ere $re 0#6 m'++' Daa O ,"a*,a* 1m"#

T.e com9$! .$s '$st e@9er"e!ce "! P%$!!"!86 I!st$%%$t"o!6 !etor;"!te8r$t"o! $!& M$"!te!$!ce o# S"tc."!8 J Tr$!sm"ss"o! Netor;s $!&

$%so .$s $ or%& c%$ss ISO 222 cert"#"e& Te%ecom Tr$"!"!8 I!st"tute)

Sc$%"!8 !e .e"8.ts o# success6 / &" 1";" . BSNL ' m" /a

R#820 m'++' (US 8 ,'++') ?'/ &".' / 1 . R#9990 m'++'

(US 2#26 ,'++') ." +a .'a'a+ 7a"# T.e "!#r$structure $sset o!

te%e9.o!e $%o!e "s ort. $7out Rs)3-26222 m"%%"o! (US 1*)-< 7"%%"o!)

BSNL 9%$!s to e@9$!& "ts customer 7$se #rom 9rese!t *< m"%%"o!s %"!es to

10+ m"%%"o! %"!es 7 Decem7er 022< $!& "!#r$structure "!'estme!t 9%$! to

t.e tu!e o# Rs)


27/100

T.e tur!o'er6 !$t"o!"&e co'er$8e6 re$c.6 com9re.e!s"'e r$!8e o#

te%ecom ser'"ces $!& t.e &es"re to e@ce% .$s m$&e BSNL t.e No) 1

Te%ecom Com9$! o# I!&"$)

H'"7

T.e #ou!&$t"o! o# Te%ecom Netor; "! I!&"$ $s %$"& 7 t.e

Br"t"s. somet"me "! 1t. ce!tur) T.e ."stor o# BSNL "s %"!;e& "t. t.e

7e8"!!"!8 o# Te%ecom "! I!&"$) I! 1t. ce!tur $!& #or $%most e!t"re 02t.

ce!tur6 t.e Te%ecom "! I!&"$ $s o9er$te& $s $ Go'er!me!t o# I!&"$"!8) E$r%"er "t $s 9$rt o# erst."%e Post J Te%e8r$9. De9$rtme!t

(PJT) I! 1


28/100

SPICE COMMUNICATIONS LIMITED

S9"ce Commu!"c$t"o!s "s $ ?o"!t 'e!ture 7etee! S9"ce cor9) (I!&"$/ t.e

#%$8s."9 com9$! o# MCor9 G%o7$%5 t.$t #"rst "!tro&uce& I!&"$ to mo7"%e

9.o!e ser'"ces $!& .$s "!terests "! t.e #"e%& o# te%ecommu!"c$t"o!s6 o##"ce

$utom$t"o! $!& "!#orm$t"o! tec.!o%o8 $!& DISTACOM (Ho!8 =o!8/$

com9$! "t. o'er 02 e$rs o# e@9er"e!ce "! mo7"%e commu!"c$t"o!

."c. $s res9o!s"7%e #or 7r"!8"!8 mo7"%e te%e9.o! to Ho!8 =o!8

$%o!8 "t. Hutc."so! Te%ecom)

S&' C"& ?a / .'" &"';a " "


29/100

!OREIGN PARTNERS

T.e Fore"8! 9$rt!ers #or S9"ce Commu!"c$t"o!s =$r!$t$;$ $re D"st$com6

AIG $!& Pru&e!t"$%)

IN!RASTRUCTURE VENDORS

T.e "!#r$structure 'e!&ors $re S"eme!s $!& Motoro%$)

LAUNCH O! SERVICE

L$u!c.e& o'er s"@ e$rs $8o u!&er t.e memor$7%e 7r$!& !$me o#

S9"ce6 t.e Com9$! o##ers ce%%u%$r ser'"ces "! Pu!?$7 $!& =$r!$t$;$)

S9"ce =$r!$t$;$ %$u!c.e& "ts ser'"ces "! A9r"% 1


30/100

VODA!ONE ESSAR

V*a. Ea"6 9re'"ous% H1/' Ea" "s $ ce%%u%$r o9er$tor "!

I!&"$t.$t co'ers 13 te%ecom c"rc%es "! I!&"$ Des9"te t.e o##"c"$% !$me

7e"!8 Vo&$#o!e Ess$r6 "ts 9ro&ucts $re s"m9% 7r$!&e& V*a.) It o##ers

7ot.9re9$"&$!& 9ost9$"& GSMce%%u%$r 9.o!eco'er$8e t.rou8.out I!&"$

$!& "s es9ec"$%% stro!8 "! t.e m$?or metros)

Vo&$#o!e Ess$r 9ro'"&es 0Gser'"ces 7$se& o! 22 MH $!& 1,22 MH

&"8"t$% GSM tec.!o%o86 o##er"!8 'o"ce $!& &$t$ ser'"ces "! 13 o# t.e

cou!trs 0- %"ce!ce $re$s)

V*a. Ea"6 9re'"ous% H1/' Ea" "s $ ce%%u%$r o9er$tor "!

I!&"$t.$t co'ers 13 te%ecom c"rc%es "! I!&"$) Des9"te t.e o##"c"$% !$me

7e"!8 Vo&$#o!e Ess$r6 "ts 9ro&ucts $re s"m9% 7r$!&e& V*a.) It o##ers

7ot.9re9$"&$!& 9ost9$"& GSMce%%u%$r 9.o!eco'er$8e t.rou8.out I!&"$

$!& "s es9ec"$%% stro!8 "! t.e m$?or metros)

Vo&$#o!e Ess$r 9ro'"&es 0Gser'"ces 7$se& o! 22 MH $!& 1,22 MH

&"8"t$% GSM tec.!o%o86 o##er"!8 'o"ce $!& &$t$ ser'"ces "! 13 o# t.e

cou!trs 0- %"ce!ce $re$s)
http://en.wikipedia.org/wiki/Mobile_network_operatorhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Mobile_network_operatorhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Mobile_network_operatorhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Mobile_network_operator


31/100

OWNERSHIP:

Vo&$#o!e Ess$r "s o!e& 7 Vo&$#o!e +06 Ess$r Grou9 --6 $!& ot.er

I!&"$! !$t"o!$%s6 1+)

O! Fe7ru$r 116 022


32/100

u!&er t.e Vo&$#o!e 7r$!&) T.ere $re 9%$!s to %$u!c. co/7r$!&e& .$!&sets

source& #rom 8%o7$% 'e!&ors $s e%%)

A 9o9u%$r &$"% uote& $ Vo&$#o!e Ess$r &"rector $s s$"!8 t.$t t.e

o7?ect"'e "s to %e'er$8e Vo&$#o!e Grou9s 8%o7$% sc$%e "! 7r"!8"!8

m"%%"o!s o# %o/cost .$!&sets #rom $cross/t.e/or%& "!to I!&"$)

W."%e t.ere "s !o re'e$%"!8 t.e 9r"ces o# t.e %o/cost Vo&$#o!e .$!&sets6

t.e "!&ustr "s $7u t.$t 9r"ces m"8.t st$rt $t Rs 3336 u!&ercutt"!8

Re%"$!ce Commu!"c$t"o!s muc./.9e& R$!8 B$rse "t. c.e$9 .$!&sets

7e8"!!"!8 $t Rs


33/100

GROWTH OF HUTCHISON ESSAR (1992-2005):

I! 10 Hutc."so! W.$m9o$ $!& "ts I!&"$! 7us"!ess 9$rt!er est$7%"s.e& $

com9$! t.$t "! 1* $s $$r&e& $ %"ce!ce to 9ro'"&e mo7"%e

te%ecommu!"c$t"o!s ser'"ces "! Mum7$" (#ormer% Bom7$ $!&

%$u!c.e& commerc"$% ser'"ce $s Hutc."so! M$@ "! No'em7er 1+)

A!$%?"t S"!8. o# M$@ st"%% .o%&s 10 "! com9$!)

B t.e t"me o# Hutc."so! Te%ecoms I!"t"$% Pu7%"c O##er"!8 "! 022*6

Hutc."so! W.$m9o$ .$& $cu"re& "!terests "! s"@ mo7"%e

te%ecommu!"c$t"o!s o9er$tors 9ro'"&"!8 ser'"ce "! 1- o# I!&"$s 0-

%"ce!ce $re$s $!& #o%%o"!8 t.e com9%et"o! o# t.e $cu"s"t"o! o# BPL t.$t

!um7er "!cre$se& to 13) I! 02236 "t $!!ou!ce& t.e $cu"s"t"o! o# $

com9$! t.$t .e%& %"ce!ce $99%"c$t"o!s #or t.e se'e! rem$"!"!8 %"ce!ce

$re$s)

I! $ cou!tr 8ro"!8 $s #$st $s I!&"$6 $ str$te8"c $!& e%% m$!$8e&

7us"!ess 9%$! "s cr"t"c$% to success) I!"t"$%%6 t.e com9$! 8re "ts

7us"!ess "! t.e %$r8est "re%ess m$r;ets "! I!&"$ / "! c"t"es %";e Mum7$"6

De%." $!& =o%;$t$) I! t.ese &e!se% 9o9u%$te& ur7$! $re$s "t $s $7%e to

est$7%"s. $ ro7ust !etor;6 e%% ;!o! 7r$!& $!& %$r8e &"str"7ut"o!

!etor; /$%% '"t$% to %o!8/term success "! I!&"$) T.e! "t $%so t$r8ete&

7us"!ess users $!& ."8./e!& 9ost/9$"& customers ."c. .e%9e& Hutc."so!

Ess$r to co!s"ste!t% 8e!er$te $ ."8.er A'er$8e Re'e!ue Per User

(ARPU t.$! "ts com9et"tors) B $&o9t"!8 t."s #ocuse& 8rot. 9%$!6 "t

$s $7%e to est$7%"s. %e$&"!8 9os"t"o!s "! I!&"$s %$r8est m$r;ets 9ro'"&"!8

t.e resources to e@9$!& "ts #oot9r"!t !$t"o!"&e)

I! Fe7ru$r 022


34/100

L"m"te& #or $ tot$% c$s. co!s"&er$t"o! (7e#ore costs6 e@9e!ses $!&

"!terests o# $99ro@"m$te% US11)1 7"%%"o! or H=,< 7"%%"o!)

10: Hutc."so! W.$m9o$ $!& M$@ Grou9 est$7%"s.e& Hutc."so! M$@

0222: Acu"s"t"o! o# De%." o9er$t"o!s E!tere& C$%cutt$ $!& Gu?$r$t

m$r;ets t.rou8. ESSAR $cu"s"t"o!

0221: Wo! $uct"o! #or %"ce!ces to o9er$te GSM ser'"ces "! =$r!$t$;$6

A!&.r$ Pr$&es. $!& C.e!!$"

022-: Acu"re& A"rCe% D"8"%"!; (ADIL / Ess$r Su7s"&"$r ."c.

o9er$te& "! R$?$st$!6 Utt$r Pr$&es. E$st $!& H$r$!$ te%ecom c"rc%es $!&re!$me& "t u!&er Hutc. 7r$!&

022*: L$u!c.e& "! t.ree $&&"t"o!$% te%ecom c"rc%es o# I!&"$ !$me%

Pu!?$76 Utt$r Pr$&es. West $!& West Be!8$%

022+: Acu"re& BPL6 $!ot.er mo7"%e ser'"ce 9ro'"&er "! I!&"$

022,: Vo&$#o!e $cu"re& D"s.!et W"re%ess6 $ ser'"ce 9ro'"&er "! Or"ss$

$!& .$s success#u%% %$u!c.e& "ts ser'"ces "! t.e #o%%o"!8 c"rc%e)

022,: Vo&$#o!e %$u!c.e& t.e A99%e "P.o!e -G to 7e use& o! "ts 1< c"rc%e

0G !etor;)

Hutc. $s o#te! 9r$"se& #or "ts $$r& "!!"!8 $&'ert"seme!ts ."c. $%%

#o%%o $ c%e$!6 m"!"m$%"st %oo;) A recurre!t t.eme "s t.$t "ts mess$8e

H++ st$!&s out '"s"7% t.ou8. "t uses o!% ."te %etters o! re&

7$c;8rou!&) A!ot.er rece!t success#u% $& c$m9$"8! "! 022- #e$ture& $

9u8 !$me& C.ee;$#o%%o"!8 $ 7o $rou!& "! u!%";e% 9%$ces6 "t. t.e

t$8%"!e6 Wherever you go, our network o!!ow".T.e s"m9%e et 9oer#u%

$&'ert"seme!t c$m9$"8!s o! "t m$! $&m"rers)
http://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Cheeka_(dog)http://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Cheeka_(dog)


35/100

INTRODUCTION TO THE TOPIC

COMPETITIVENESS IN ADVERTISING BETWEEN

VARIOUS TELECOM BRANDS IN MATHURA REGION

T.e term $&'ert"s"!8 "s &er"'e& #rom t.e or"8"!$% L$t"!

Wor& A&'ert"se ."c. me$!s to tur! t.e $tte!t"o! E'er 9"ece o#

A&'ert"s"!8 tur!s t.e $tte!t"o! o# t.e re$&ers %"ste!s '"eers o! %oo;ers

to$r&s $ 9ro&uct or $ ser'"ce or $! "&e$ t.ere#ore "t c$! e s$"& t.$t $!

t."!8 t.$t tur!s t.e $tte!t"o! to $! $rt"c%e ser'"ce "&e$ m"8.t 7e e%%

c$%%e& $&'ert"s"!8) It "s t.e 9oer 9$c;e& 9rocess 9ert$"!"!8 to t.e

&"ssem"!$t"o! o# "!#orm$t"o! co!cer!"!8 $! "&e$6 ser'"ce or $ 9ro&uct to

"m9e% o! $ct"o! "! %"!e "t. t.e "!te!s"o! o# $! $&'ert"ser) A&'ert"s"!8 "s

s$%esm$!s."9 "! 9r"!t) It "s t.e m$8!$te t.$t mot"'$tors t.e or%& o#

7us"!ess) It "s t.e m$"! st$ o# .um$! c"'"%"$t"o! $!& t.e cor!er sto!e o#

t.e cu%ture) It "s $ t$!t$%""!8 te$c."!8 o# 9o9u%$r""!8 $ 9ro&uct) It "s t.$t

m$8"c #orce ."c. tur!s $! "!st"!ct to $cu"s"t"o!6 $ &es"re "! to &em$!&

$!& $ &re$m "! to re$%"t 7 "!#%ue!c"!8 t.e co!sum9t"o! t.e &"rect"!8 t.e

9ro&uct"o!6 &"'ert"!8 t.e &"str"7ut"o! $!& $##ect"!8 t.e 'er course o#

e@c.$!8e)

A&'ert"!8 "s $ m$ss commu!"c$t"o! 9rocess o# 9ersu$&"!8 t.e 9ros9ects

7 co!'"!c"!8 t.em to 7 9ro&ucts or ser'"ces "t. "! cre$se& s$t"s#$ct"o!

to t.e co!sumers $!& 9ro#"ts to t.e s9o!sors) It "s t.$t "!strume!t o#

m$r;et"!8 ."c. $cts $s e##ect"'e mu%t"9%e s$%es/9eo9%e6 re$c."!8 8oo&

m$! 9eo9%e $t o!e t"me u"c;% e##ect"'e% $t re%$t"'e% %oer cost)


36/100

DE!INITIONS O! ADVERTISING

1) Amer"c$! m$r;et $ssoc"$t"o! Q A! 9$"& #rom o# !o!/9erso!$%

9rese!t$t"o! o# "&e$6 8oo&s or ser'"ces 7 $! "&e!t"#"e& s9o!sor

0) Ne E!cc%o9e&"$ Br"t$!!"c$ Q A&'ert"s"!8 "s $ #orm o#

commu!"c$t"o! "!te!&e& to 9romote t.e s$%es o# t.e 9ro&uct or ser'"ce to

"!#%ue!ce 9u7%"c o9"!"o!6 to 8$"! 9u7%"c su99ort $s to $&'$!ce $

9$rt"cu%$rs c$use

-) o.! E) =e!!e& / A&'ert"s"!8 "s s"m9% $ $ o# se%%"!8 somet."!8

"! t.e most e##ect"'e met.o& 9oss"7%e 8oo& $&'ert"s"!8 cre$te s$%es $!&

!ot ?ust $tte!t"o!s)

*) T.e I!st"tute o# Pr$ct"t"o!ers "! $&'ert"s"!8 Q 4A&'ert"s"!8 9rese!ts t.e

most 9ersu$s"'e 9oss"7%e se%%"!8 m$ss$8e to t.e r"8.t 9ros9ects #or t.e

9ro&uct or ser'"ce $t t.e %oest 9oss"7%e cost)

+) R)H) Co%%e Q A&'ert"s"!8 "s m$ss 9$"& commu!"c$t"o! t.e u%t"m$te

9ur9ose o# ."c. "s to "m9$rt "!#orm$t"o!6 &e'e%o9 $tt"tu&es t.e "!&uce

$ct"o! 7e!e#"c"$% to t.e $&'ert"ser (8e!er$%% t.e s$%e o# $ 9ro&uct or

ser'"ce)

3) W))St$!to! Q A&'ert"s"!8 co!s"sts o# $%% t.e $ct"'"t"es "!'o%'e& "!

9rese!t"!8 to $ 8rou9 $ !o!/9erso!$%6 or$% or '"su$%6 o9e!% s9o!sore&

m$ss$8e re8$r&"!8 $ 9ro&uct6 ser'"ce or "&e$6 t."s m$ss$8e6 c$%%e& "!

$&'ert"seme!t "s &"ssem"!$te& t.rou8. o!e or more me&"$ $!& "s 9$"& #or

7 t.e "&e!t"#"e& s9o!sor)


37/100

ADVERTISING HISTORY

A&'ert"s"!8 "s ;!o! to .$'e e@"ste& "! o!e #orm or t.e ot.er e'er

s"!ce 8oo&s ere $'$"%$7%e #or 9o9u%$r co!sum9t"o! $!& t.e co!ce9t

&$tes 7$c; to $s -222 e$rs 7e#ore C.r"st)

1) Most o# t.e $&'ert"s"!8 $s or$%) Street cr"ers $!& 7$r;ers stro&e

t.rou8. $!c"e!t streets6 m$;"!8 9u7%"c $!!ou!ceme!ts $7out t.e"r

8oo&s6 A!c"e!t Rome6 At.e!s6 Lo!&o! $!& t.e e$r% Amer"c$!

Co%o!"es s$ cr"ers 9romot"!8 8oo&s $s '$r"e& $s reme&"es6 #"s. $!&

&$"r 9ro&ucts)

0) S"!8s6 $s s.o9 &oor$s ere $!ot.er $ o# re9rese!t"!8 8oo&s)

T.e ere $ sm7o% o# e$c. se%%ers $res ere &e'e%o9e& #or t.ese

u!$7%e to re$& #or e@$m9%e $ 8o$t $! $ s"8! "! Ro$m me$!t $ &$"r6 $

mu%e &r"'"!8 $ m"%% me$!t $ 7$c;"!8 s.o96 $!& $ s."!!"!8 e$% me$!t

e$'er) A sstem o# 7r$!& $!& tr$&em$r; &"##ere!t"$t"o! $s "t e@"sts

to&$ .$& "ts roots "! t."s 9er"o&)

-) A&'ert"s"!8 $s re$%% %$u!c.e& 7 t.e $!c"e!t B$7 %oo!"es .o

.$& $ re9ut$t"o! #or 7e"!86 m$ter"$%"st"c) Some o# t.em e'e! 9re9$re&

I!st"tut"o!$% A&'ert"s"!8 C$m9$"8! #or t.e"r ;"!&s) T.e ste!c"%e& t.e

7r"c;s use& to 7u"%& tem9%es "t. %etters $!!ou!c"!8 t.e !$me o# t.e

tem9%e $!& t.e ;"!8 .o 7u"%t "t)

*) Hoe'er6 A&'ert"s"!8 "! "ts r"tte! #rom 7e8"! "t. t.e Rom$!s

.e! t.e 7e8$! s9re$&"!8 %"ter$c $rou!& t.e or%&) It st$rts "t.

9u7%"c $!!ou!ceme!t o! to! $%%s)


38/100

T.e D$r; A8es ."c. #%oere& t.e &e#e$t o# t.e Rom$! Em9"re "!

t.e #"#t.

Ce!tur $s $ 7r"e# 9er"o& o# 8%oom #or $&'ert"s"!8 commerce "! 8e!er$%

7 t.e e!& o# #"#tee!t. ce!tur $&'ert"s"!8 re/8r"!!e& "ts 8%or s"8!

m$r;et"!8 7ecome $! $rt $!& ee/ c$tc."!8 8r$9."cs ere 7e"!8 cre$te&)

SOME EAMPLE O! EARLY ADVERTISING

E@$m9%es o# $ 'erse rece"'e& "! At.e!s #or $ cosmet"c 9ro&uct) For ees

t.$t $re s."!"!86 #or c.ee;s %";e to &$!6 #or 7e$ut t.$t %$sts $#ter

8"r%.oo& "s 8o!e6 #or 9r"ces "! re$so!6 t.e om$! .o ;!os "%% 7 .er

cosmet"cs o# Aesc%tos)

Some o# t.e e$r% Lo!&o! street cr"ers use& e@$88er$t"o! to

se%% t.e"r se$#oo& 9ro&ucts)

S9r$ts $s 7"8 $s .err"!8s6 s9r$ts $! %"'e6 .o

St"!;"!8 s.r"m9s to&$ Lor Ho t.e &o st"!; to&$6 to 7e sure


39/100


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44/100Taa T+";'


45/100

T$t$ Te%eser'"ces "s 9$rt o# t.e Rs) 116222 Crore (US 0 7"%%"o! T$t$

Grou96 t.$t .$s o'er , com9$!"es6 o'er 0,6+22 em9%oees $!& more

t.$! 0) m"%%"o! s.$re.o%&ers) W"t. $ comm"tte& "!'estme!t o# INR

-36222 Crore (US


46/100

T$t$ Te%eser'"ces 7ouuet o# te%e9.o! ser'"ces "!c%u&es Mo7"%e

ser'"ces6 W"re%ess Des;to9 P.o!es6 Pu7%"c Boot. Te%e9.o! $!& W"re%"!e

ser'"ces) Ot.er ser'"ces "!c%u&e '$%ue $&&e& ser'"ces %";e 'o"ce 9ort$%6

ro$m"!86 9ost/9$"& I!ter!et ser'"ces6 -/$ co!#ere!c"!86 8rou9 c$%%"!86

W"/F" I!ter!et6 USB Mo&em6 &$t$ c$r&s6 c$%%"!8 c$r& ser'"ces $!&

e!ter9r"se ser'"ces)

Some o# t.e ot.er 9ro&ucts %$u!c.e& 7 t.e com9$! "!c%u&e 9re9$"&

"re%ess &es;to9 9.o!es6 9u7%"c 9.o!e 7oot.s6 !e mo7"%e .$!&sets $!&

!e 'o"ce J &$t$ ser'"ces suc. $s BREW 8$mes6 Vo"ce Port$%6 9"cture

mess$8"!86 9o%9.o!"c r"!8 to!es6 "!ter$ct"'e $99%"c$t"o!s %";e !es6

cr"c;et6 $stro%o86 etc)

T$t$ I!&"com re&e#"!e& t.e e@"st"!8 9re9$"& mo7"%e m$r;et "! I!&"$6 7

u!'e"%"!8 t.e"r o##er"!8 Q T$t$ I!&"com N S& M,'+."c. $%%os

customers to rece"'e #ree "!com"!8 c$%%s) T$t$ Te%eser'"ces to&$ .$s

I!&"$s %$r8est 7r$!&e& te%ecom ret$"% c.$"! $!& "s t.e #"rst ser'"ce

9ro'"&er "! t.e cou!tr to o##er $! o!%"!e c.$!!e% )"/c.oose)"! to

o##er 9ost9$"& mo7"%e co!!ect"o!s "! t.e cou!tr)

T$t$ Te%eser'"ces .$s $ stro!8 or;#orce o# 3222) I! $&&"t"o!6 TTSL .$s

cre$te& more t.$! 026222 ?o7s6 ."c. "%% "!c%u&e 126222 "!&"rect ?o7s

t.rou8. outsourc"!8 o# "ts m$!9oer !ee&s)

To&$6 T$t$ Te%eser'"ces L"m"te& $%o!8 "t. T$t$ Te%eser'"ces

(M$.$r$s.tr$ L"m"te& ser'es o'er 0+ m"%%"o! customers "! o'er +222

to!s) W"t. $! $m7"t"ous ro%%out 9%$! 7ot. "t."! e@"st"!8 c"rc%es $!&

$cross !e c"rc%es6 T$t$ Te%eser'"ces o##ers or%&/c%$ss tec.!o%o8 $!&

user/#r"e!&% ser'"ces "! 1 c"rc%es)
http://www.i-choose.in/http://www.i-choose.in/


47/100

EAR

EVENTS

0221 / Mr) V"!o& S.u;%$6 D"rector .$s res"8!e& $!& Mr Pr$&ee9 =$u%

.$s 7ee! $99o"!te& "! ."s 9%$ce)

0220/Hu8.es Te%e)com crosses 1+2222 %"'e customer %"!es)

/Hu8.es Te%e co!#"rms $99o"!tme!t o# G V$r8.ese $s Pres"&e!t J CEO)

/Hu8.es Te%e)com I!&"$ Lt& .$s "!#orme& t.$t t.e Bo$r& .$s $99o"!te&

Mr $ De.e?"$ $s $ D"rector o# t.e Com9$!) Mr De.e?"$ .$s $%so 7ee!

$99o"!te& $s $ mem7er o# t.e Au&"t Comm"ttee $!& Em9%oees Stoc;

O9t"o! P%$! Com9e!s$t"o! Comm"ttee) Mr $ De.e?"$ "s $! I!&e9e!&e!t

D"rector #or t.e 9ur9ose o# C%$use * o# t.e L"st"!8 A8reeme!t)Furt.er6

t.e Bo$r& o# D"rectors .$s $t "ts meet"!8 .e%& to&$ $99o"!te& Mr P$u% WC.e!8 $s $! A%ter!$te D"rector to Mr $ De.e?"$)

/Hu8.es Netor; Sstems6 $ s.$re.o%&er o# Hu8.es Te%e)com (I!&"$

Lt& (HTIL6 $!& T$t$ I!&ustr"es Lt& o! A9r"% 0-6 0220 s"8!e& $

Memor$!&um o# U!&erst$!&"!8 to &"scuss '$r"ous 9oss"7"%"t"es #or

e!ter"!8 "!to $ tr$!s$ct"o! "t. res9ect to t.e "!'estme!t o# t.e HTILs9o!sors "! HTIL)

/Hu8.es Te%e)com I!&"$ Lt& .$s "!#orme& t.e Bo$r& o# D"rectors o# t.e

Com9$! .$s $cce9te& Mr Setts res"8!$t"o! $t "ts meet"!8 .e%& o! u%

136 0220) Mr V"'e; Sett "%% .oe'er co!t"!ue $s t.e Com9$!s C."e#

F"!$!c"$% O##"cer)


48/100

/Hu8.es Te%e)Com (I!&"$ L"m"te& .$s "!#orme& t.e E@c.$!8e $7out t.e

C.$!8e "! Bo$r& o# D"rectors $s #o%%os :

1) Ms) Pr$mo& M"tt$%6Pr$&m$! =$u%6 $c; S.$6 Fr$!c"s Fr$!t6

V"!o& = M"tt$%6 $mes Lucc.ese6 Pr$&ee9 =$u%6 $;um$r De.e?"$

J V"?$ &.$r .$'e res"8!e& #rom t.e o##"ce o# t.e D"rector o# t.e

Com9$! )e)# Decem7er 360220) Co!seue!t to t.e $7o'e s$"&

res"8!$t"o!s6 Ms) Aru! =um$r ($%ter!$te to Mr) $c; S.$)

S$!?$ C.$u&.$r ($%ter!$te to Mr)Fr$!c"s ) Fr$!t6 Pr$!$'

Ro$c. ($%ter!$te to $mes Lucc.ese6 P$rt.o B$!er?ee (A%ter!$te to

9r$&ee9 =$u%6 P$u% W C.e!8 (A%ter!$te to $;um$r

De.e?"$6o.!/M"c.$e% L"!& (A%ter!$te to Pr$mo& M"tt$% .$'e $%so

ce$se& to 7e $%ter!$te D"rectors )e)#) Decem7er 36 0220)

0) Dr) "r$!"6 Mr) S R$m$;r"s.!$!6 Mr) Is.$$t Huss$"!6 Mr) R

Go9$%$;r"s.!$!6 Mr) ="s.or C.$u;$r6 Mr) F"r&ose V$!&re'$%$6 Mr) N)S)

R$m$c.$!&r$! J Mr) Pr$&m$! =$u% .$'e 7ee! $99o"!te& $s D"rectors o#

t.e Com9$! )e)#) Decem7er 36 0220) T.e Bo$r& "%% s.ort% 7e

e@9$!&e& to "!c%u&e o!e more &"rector) T.e $7o'e c.$!8es .$'e 7ee!

$99ro'e& $t t.e meet"!8 o# t.e Bo$r& o# D"rectors o# t.e Com9$! .e%&o! Decem7er 36 0220)

/Hu8.es Te%e)com6 te%e9.o! ser'"ces 9ro'"&er o# M$.$r$s.tr$ .$s 7ee!

o##"c"$%% re!$me& $s T$t$ Te%eser'"ces (M$.$r$s.tr$ %t&)

/T$t$ Te%eser'"ces (M$.$r$s.tr$ "!te!s"#"e& "ts #ocus o! rest o#

M$.$r$s.tr$ (7es"&es Mum7$")


49/100

/TTSL 6 t.e Pr"'$te 7$s"c te%ecom ser'"ces o9er$tor .$s %$u!c.e& "ts

Vo"ce M$"% Ser'"ces(VMS)

/T$t$ Te%eser'"ces .$s t"e& u9 "t. T"er 1 "!ter!et ser'"ce 9ro'"&er !/

Lo!8ue Commu!"c$t"o!s to set u9 *22 te%e9.o!e $!& "!ter!et ="os;s "!

rur$% T$m"%N$&u)

/TTSL "s re/e'$%u$t"!8 "ts &ec"s"o! to e@9$!& "ts 9u7%"c C$%% O##"ces

(PCOs $!& C7er C$#es $cross t.e cou!tr u!&er t.e T$t$ I!&"com

Um7re%%$)

/Tr$" sou8.ts out #or c%$rr"#"c$t"o! o! t$r"##s #rom WLL P%$er/T$t$

Te%eser'"ces6 e'e!t.ou8. t.e com9$! .$s m$"!t$"!e& t.$t "ts WLL

t$r"##s .$'e !ot 7ee! 9ut o! .o%&)

/T$t$ Te%eser'"ces %t& $!& D"s.!et DSL Lt& .$'e t"e& u9 #or s.$r"!8 o#

"!#r$structure $!& $ co/%oc$t"o! $8reeme!t $cross t.e cou!tr)

/T$t$ Te%eser'"ces .$s s%$s.e& "ts WLL STD r$tes to Rs)1)2 9er m"!ute

#or c$%%s 7eo!& +22;ms))

/GTL $!& T$t$ Te%eser'"ces .$'e 7ee! 9"c;e& u9 7 A!&.r$ Pr$&es.

Go'er!me!t to m$!$8e t.e "!#orm$t"o! $ssets cre$te& 7 t.e st$te $s 9$rt

o# "ts e/8o'er!$!ce "!"t"$t"'es)

/TTSL .$ss rece"'e& c%e$r$!ce #rom TN 8o'er!me!t #or sett"!8 u9 $!

O9t"c F"7re C$7%e(OFC 7$c;7o!e o# t.e st$te


50/100

/T$t$ Te%eser'"ces "!9$ct "t.T$t$ I!#otec. to set u9 $ "re%ess

$99%"c$t"o! L$7or$tor $t IIT/Mum7$")

/TTSL .$s $!!ou!ce& $! o##er ."c. e!$7%es "ts customers to o! $

mo7"%e 9.o!e $!& $ co!!ect"o! #or Rs))

/TTML "s !e8ot"$t"!8 "t. t.e A"r9ort Aut.or"t o# I!&"$ (AAI to o##er

T$t$ I!&"com W"/F" ser'"ces $ ."8. #reue!c "re#ree $ccess to t.e

"!ter!et6 $t $"r9orts)

/T$t$ Te%eser'"ces o7?ecte& Re%"$!ce I!#ocomm %oc;"!8 "! t.e customers

o# "ts %"m"te& mo7"%"t ser'"ces #or $ 9er"o& o# - e$rs $!& .$s terme& "t $s

$!t"/curru9t"o! 9r$ct"ces)

/TTSL .$s t"e& u9 "t. Motoro%$ #or t.e %$tters #"rst commerc"$% CDMA

so#t$re s"tc.)

/TTSL .$s succes#u%% %$u!c.e& "ts T$t$ I!&"comm CDMA ser'"ces "!

Pu!e6 N$89ur N$s"; $!& Aur$!8$7$&)

/T$t$ Te%eser'"ces .$s re$c.e& $ m"%esto!e 7 cross"!8 1 %$;. su7scr"7ers

"! De%.")

/TTSL .$s u!'e"%e& "ts CDMA /7$se& mo7"%e ser'"ces "! Mum7$" "t.

%oest 9u%se r$te $t 1+ seco!&s)

/Mr)Am"t Bose .$s 7ee! $99o"!te& $s 9res"&e!t o# T$t$ Te%eser'"ces

6"!c.$r8e o# m$r;et"!86 s$%es $!& ot.er "!"t"$t"'es o# T$t$ Te%eser'"ces)


51/100

/T$t$ Te%eser'"ces .$s u!'e"%e& $ !e sc.eme c$%%e& T$t$ S.$re.o%&er

Pr"'"%e8es For "ts s.$re.o%&ers6 t.rou8. ."c. t.e com9$! c$! 8et

mo7"%e Co!!ect"o! "t.out P$"!8 $! u9#ro!t c.$r8es)

/Mr)F"r&ose V$!&re'$%$ .$s 7ee! $99o"!te& $s !e !o!/e@ecut"'e

c.$"rm$! o# T$t$ te%eser'"ces)

/Dr) ) ) Ir$!" .$!&e& o'er t.e C.$"rm$!s."9 o# t.e Bo$r& o# D"rectors

to Mr) F"r&ose A) V$!&re'$%$)

/L$u!c.es 7$s"s te%e9.o!e ser'"ces "! Po!&"c.err #rom 212022-

/T$t$ Te%eser'"ces st$rts o9er$t"o!s "! Pr$;$s$m &"str"ct

/T$t$ Te%eser'"ces se%ects Su7e@ Sstems #r$u& m$!$8eme!t sstem

022*

/T$t$ Te%e u!'e"%s m/tr"7e to t$9 t$%e!t

/T$t$ Te%e $$r&s CDMA co!tr$ct to Motoro%$ 022*

/TTSL "! $%%"$!ce "t. De9t o# Posts #or 7"%% 9$me!ts "! TN

/L$u!c.esT$t$ I!&"com PreP$ ser'"ce #or #"@e& "re%ess 9.o!e (FWP

"! A!&.r$ Pr$&es. $!& De%." c"rc%es)

/T$t$ Te%eser'"ces .$s s"8!e& $ memor$!&um o# u!&erst$!&"!8 "t.

C."!$ U!"com #or ?o"!t &e'e%o9me!t o# $99%"c$t"o!s o! t.e CDMA

tec.!o%o8 9%$t#orm


52/100

/T$t$ I!&"com .$s %$u!c.e& 9us./to/t$%; c$9$7%e .$!&sets6 ."c. $%%os

su7scr"7ers to co!!ect "!st$!t% "t. ot.er users o# s"m"%$r .$!&sets

/T$t$ I!&"com #or8es $%%"$!ce "t. No;"$ to ro%% out 8$m"!8 9$c;$8e

/T$t$ I!&"coms IP/VPN ser'"ces 7$8s "!ter!$t"o!$% $ccre&"t$t"o!

/T$t$ Te%eser'"ces .$s $$r&e& $ co!tr$ct ort. !e$r% -2 m"%%"o! to

Luce!t Tec.!o%o8"es to .e%9 "! t.e CDMA !etor; e@9$!s"o! o# T$t$

Te%eser'"ces "! A!&.r$ Pr$&es.

/VSNL ?o"!s .$!&s "t. TTSL to o##er 8%o7$% c$%%"!8 c$r&s

/T$t$ I!&"com %$u!c.es !e co!test o! Euro 022*

/T$t$ I!&"com #or$s "!to "re%ess 9re/9$"& se8me!t "t. !e#e$tures

/T$t$ I!&"com 7e8"!s ser'"ces "! S"'$;$s"6 V"ru&.u!$8$r "! TN

/T$t$ Te%eser'"ces L"m"te& (TTSL o! Se9tem7er 16 022*6 $!!ou!ce& t.e

%$u!c. o# te%ecom ser'"ces "! A!$!t$9ur to! t.$t ou%& co'er #"@e&"re%ess $!& mo7"%e to customers

/ T$t$ I!&"com6 o! Se9t 126 %$u!c.es "ts ser'"ces "! R$"c.ur

/L$u!c.es %oer r$te s%$7 #or "ts True P$"& customers

/T$t$ I!&"com ro%%s out #"rst e'er PTT ser'"ce "! I!&"$ 022+


53/100

/Hu!&$" Motor s"8! MoU "t. T$t$ I!&"com o! Fe7 116 022+

/T$t$ Te%e %$u!c.es ser'"ces "! Utt$r$!c.$%

/TTSL ro9es "! Tr"s.$ $s 7r$!& $m7$ss$&or

/T$t$ Te%e u!'e"%s T$t$ I!&"com mo7"%e ser'"ces "! =er$%$

/T$t$ Te%eser'"ces "!$u8ur$tes True9$"& c$m9$"8!

/T$t$ I!&"com t"es/u9 "t. B$!8$%oreO!e #or 9$me!t o# "ts 7"%%s 7

customers $t B$!8$%oreO!e ce!tres s9re$& $cross t.e c"t

/T$t$ Te%e6 VSNL "! 9$ct "t. I!&"$! I!st"tute o# M$!$8eme!t C$%cutt$

to 9ro'"&"!8 e@c%us"'e $!& custom"se& commu!"c$t"o!s so%ut"o!s

/T$t$ Te%eser'"ces Lt& .$s %$u!c.e& "ts #"rst T$t$ I!&"com True V$%ue

Hu7 "! =er$%$

0223

/T$t$ Te%e u!'e"%s T$t$ I!&"com W$%;

/TTML ?o"!s .$!& "t. TCS6 u$%comm

T.e c$%% &ur$t"o! "s me$sure& "t. $ccur$c u9 to / 1 seco!& $s

9er TRAI Re8u%$t"o!s)


54/100

C$%% c.$r8es $re c$%cu%$te& 7$se& o! t.e c$%% u!"ts ."c. $re

c$%cu%$te& 7 &"'"&"!8 c$%% &ur$t"o! 7 t.e 9u%se r$te &e#"!e& "! t.e

T$r"## P%$!)

M,'+ P/ I*'a P&a'* = P"&a'* M,'+ P/ I*'a

Mo7"%e 9.o!e us$8e "! I!&"$ .$s 7ee! 8ro"!8 $t $ 'er #$st 9$ce "!

rece!t t"mes &ue to $##or&$7%e .$!&sets $!& c$%%"!8 r$tes) I!"t"$%% .e!

mo7"%e 9.o!es ere %$u!c.e& "! I!&"$ "! t.e m"& 12s6 su7scr"7ers .$&

to 9$ e@or7"t$!t c$%% r$tes $s ."8. $s Rs) 13m"!ute #or out8o"!8 $!& Rs)

,m"! #or "!com"!8) Hoe'er6 "! t.e %$st &ec$&e t.e %$!&sc$9e o# mo7"%e

9.o!e I!&"$ us$8e .$s &r$m$t"c$%% c.$!8e& #"rst "t. "!com"!8 c$%%s

7ecom"!8 #ree $!& t.e! &ro9 "! c$%% r$tes &ue to "!cre$se& com9et"t"o!

7etee! mo7"%e 9.o!e o9er$tors "! I!&"$)

M,'+ P/ I*'a


55/100

W"t. $ '$r"et o# 9re9$"& $!& 9ost9$"& t$r"## 9%$!s to su"t e'er 7u&8et

$!& c$%%"!8 reu"reme!t $s e%% $s $ %$r8e 9ort#o%"o o# eco!om"c$% $!&

#e$ture 9$c;e& .$!&sets6 T$t$ I!&"com .$s 7ecome t.e #$stest 8ro"!8

mo7"%e ser'"ce 9ro'"&er "! I!&"$)

M,'+ P/ I*'a .11"

T.e mo7"%e 9.o!e user 7$se "! I!&"$ "s %";e% to co!t"!ue to 8ro $t $!

e@9o!e!t"$% r$te "! t.e com"!8 e$rs) At t.e s$me t"me6 '$%ue $&&e&

ser'"ces %";e r"!8to!es6 e%come tu!es $!& 'o"ce st$t"o! "s %";e% to #ue%

8re$ter "!ter$ct"o! 7etee! t.e co!sumers $!& mo7"%e co!te!t)

W"t. ."8. s9ee& "!ter!et $ccess t.rou8. mo7"%e 9.o!es 7ecom"!8 $

re$%"t6 Mo7"%e P.o!e I!&"$ users $re %";e% to .$'e $! e'e! 7etter mo7"%e

e@9er"e!ce "! t.e e$rs to come)

CDMA M,'+ P/Taa I*'m : %'* "a


56/100

H$"er c-212

TE/C--3

TE/C--+

Hu$e" C0,01

S$msu!8 M$@

Hu$e" C0,20

Hu$e" +-02

No;"$ 0+2+

Hu$e" C02+

S$msu!8 DUO

S$msu!8 FLO

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O/" CDMA M,'+ P/ A;a'+a,+:

H$"er c-222 CDMA ce%% 9.o!es

H$"er c0202 CDMA ce%% 9.o!es H$"er 0212 CDMA ce%% 9.o!es

S$msu!8 E@9%ore CDMA ce%% 9.o!es

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S$msu!8 C.$m9 FM CDMA Mo7"%e P.o!e

Hu$e" C0,21 CDMA Mo7"%e P.o!e

No;"$ 1-0+ CDMA Mo7"%e P.o!e

Hu$e" C022" CDMA Mo7"%e P.o!e

S$msu!8 C.$m9 CDMA Mo7"%e P.o!e

Hu$e" C022 CDMA Mo7"%e H$!&set

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H$"er C0222 CDMA Mo7"%e H$!&set

Hu$e" C 0321 CDMA Mo7"%e P.o!e

No;"$ 303+ CDMA Mo7"%e P.o!e


57/100

No;"$ 30


58/100

res9o!s"7%e #or $! c%$"m $r"s"!8 o! $ccou!t o# #$u%t CDMA ce%%

9.o!es $!& $ccessor)

M,'+ A"'

T.e #o%%o"!8 mo7"%e $ccessor"es $re $'$"%$7%e #or our mo7"%es) ou c$!

e'e! or&er t.em o!%"!e) To c.ec; our or&er st$tus +'@ /"

I" A - Daa Ca,+

T."s c$7%e e!$7%es ou to co!!ect our %$9to9&es;to9 to $ mo7"%e 9.o!e

#or use $s $ mo&em) A'$"%$7%e #or 7ot. Ser"$% $!& USB 9orts) Dr"'er

so#t$re ($'$"%$7%e "! t.e CD 9ro'"&e& reu"re& #or use)

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59/100

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60/100

use#u% too% #or $ 9erso! .o !ee&s to ;ee9 .$!&s #ree &ur"!8 t.e

co!'ers$t"o!)

Taa I*'m : O.." ?"+*-+a '" /"1


61/100

P$!tec. Q PA


62/100

.$'"!8 to use &"##ere!t SIM c$r&s) T$t$ Te%eser'"ces Lt&) .$s $ ro$m"!8

t"e/u9 "t. CDMA J GSM !etor;s $cross more t.$! 1


63/100

O Ca++" L' I*'7

W.e! ou m$;e $! out8o"!8 c$%% ."%e ro$m"!86 our CLI "%% 7e

&"s9%$e& o! t.e 9.o!e o# t.e c$%%e& 9$rt)

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E!?o #or t.e #"rst t"me e'er $! e@treme% s"m9%e $!& co!'e!"e!t o!e/

7$se& t$r"## #or $! c$%% ou m$ m$;e .e! ou $re ro$m"!8

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A s"!8%e 9o"!t Customer Co!t$ct !um7er / 00++12222 #or $%% our !ee&s

.ere'er ou $re)

B Ta"'.. &+a ." U+'m'* Ca++'< ."m Taa I*'m#

N? B Y1" TATA INDICOM POSTPAID MOBILE PLAN ?'/


64/100

% U+'m'* (%

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M$;e STD C$%%s to Mum7$"6M$.$r$s.tr$6 Go$6 Gu?$r$t6M$&.$ Pr$&es.6 C.$tt"s8$r.$t +2 9 m"!M/+7 Ra+ - Rs)


65/100

Ea U+'m'* (Ea C""'*")

M$;e STD c$%%s to =o%;$t$6 B".$r6Or"ss$ $!& Rest o# West Be!8$% $t

+29m"!M/+7 Ra+ - Rs)


66/100

Re)1m"!M/+7 Ra+ - Rs)+2

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STD c$%%s "t."! corr"&or X +29STD C$%%s outs"&e corr"&or X Re1M/+7 Ra+/ Rs)122

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67/100

M/+7 Ra+ - Rs)+2Not $'$"%$7%e "! M$.$r$s.tr$ JGo$

SMS - L'F"rst +2 SMSes to $! 9.o!e "!I!&"$M/+7 Ra+ - Rs)0+

T2T SMS

U!%"m"te& Free SMSes to $!T$t$ P.o!es "! I!&"$M/+7 Ra+ - Rs)+2

!"'* = !am'+7 L'C$%% $! O!e %oc$% 9.o!e $t +2o# re8u%$r r$te ($s 9er t.e c.ose!

9%$!M/+7 Ra+ - Rs)*

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C$%% $! * %oc$% 9.o!es $t +2 o#re8u%$r r$te ($s 9er t.e c.ose!

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68/100

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USA Caa*a = SEA

C$%% c.$r8es X Rs)*) 9erm"!uteM/+7 Ra+ - Rs)+2

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C$%% c.$r8es X Rs)3) 9erm"!ute

M/+7 Ra+ - Rs)0+

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69/100

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M,'+ !am'+7

C$%% $! Loc$% Mo7"%e X +29$"sem"!)M/+7 Ra+ - Rs)+2

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/ Loc$% c$%%s to $! 9.o!e $t +2

9$"sem"!/ F"rst 122 SMSes to $! 9.o!e "!I!&"$M/+7 Ra+ - Rs)


70/100

%a+@7

Prese!t"!8 t.e TATA I*'m %a+@7 "t. #e$tures %";e C$%%er L"!e

I&e!t"#"c$t"o!6 SMS6 M"sse& C$%% &et$"%s6 I!ter!et6 P.o!e 7oo; $!&S9e$;er 9.o!e6 "t. e@treme% %o t$r"##s)

No6 "t. $ c.o"ce 7etee! $ P&a'* co!!ect"o! $!& $ P"&a'*co!!ect"o!6 ou c$! re8u%$te our us$8e t.e $ ou $!t to)


71/100


72/100

AN OVERVIE% O! THE CELLULAR INDUSTRY

To&$ e t$;e t.e ce%%u%$r "!&ustr ($%o!8 "t. 9erso!$%

com9uters6 "&e $re$ $%9.$!umer"c 9$8ers $!& m$! ot.ers #or 8r$!te&)

et !o!e o# t.ese e@"ste& $s rece!t% $s 1+ e$rs $8o) T.e ce%%u%$r

"!&ustr .$s 7ee! $! e!ormous success stor6 "t. some c$'e$ts) From

ero "! 1,*6 t.e Nort. Amer"c$! m$r;et s$ $ sust$"!e& 8rot. r$te o#

*2 9er $!!um "! !e su7scr"7ers t.rou8. t.e 9$st &ec$&e6 "t. o'er *2

m"%%"o! su7scr"7ers "! 13) Wor%&"&e6 8rot. $s s%oer to t$;e o##6

9$rt% &ue to %$c; o# st$!&$r&s6 9$rt% to %ess &"s9os$7%e "!come6 7ut 7

m"& 13 t.e !um7er o# su7scr"7ers "! t.e As"$P$c"#"c re8"o!s $s

"t."! 12 o# t.e !um7er "! Nort. Amer"c$6 $!& Euro9e .$& -2 m"%%"o!

users)

T.e re'erse s"&e o# t."s co"! .$s 7ee! t.e &ec%"!"!8 re'e!ue 9er

su7scr"7er

I I*'a6 A"rte% "s o! Te%ecom o9er$tes "ts ce%%u%$r ser'"ces $s

Or$!8e "! Mum7$" $!& A"rte% "! De%."6 =$r!$t$;$6 A!&.r$ Pr$&es.6

C.e!!$"6 =o%;$t$6 Gu?$r$t6 H$r$!$6 R$?$st.$!6 UP (E6 UP (W6 Pu!?$7

$!& Rest o# Be!8$%) A"rte% o!s t.e 9."%oso9. "s to m$;e t.e 7est o#

mo7"%e te%e9.o! $'$"%$7%e $t t.e most $##or&$7%e r$tes)

F$sce% L"m"te&6 t"%% rece!t%6 o##ere& "ts ce%%u%$r ser'"ces #or 9ost9$"& $!&

9re9$"& customers u!&er t.e 7r$!& !$mes / Ce%#orce J Ce%su'"&.$) T.e

%e8$c o# "m9ecc$7%e ser'"ce u$%"t $!& co'er$8e .$s !o 9$sse& o! to $

s"!8%e 7r$!& !$me / A"rte%Y "t. Ce%#orce 8"'"!8 $ to A"rte% Post9$"& J

Ce%su'"&.$ to A"rte% Pre9$"&)


73/100

A a A'"+ 1m"ou c$! e!?o $ .ost o# 9rem"um '$%ue

$&&e& ser'"ces) T.ese "!c%u&e N$t"o!$% $!& I!ter!$t"o!$% Ro$m"!8

s9$!!"!8 o'er 1-2 cou!tr"es $!& 03, !etor;s6 S.ort Mess$8"!8 Ser'"ce6

S.ort Mess$8"!8 A99%"c$t"o!s6 Vo"ce Mess$8"!8 Ser'"ce6 Vo"ce Res9o!se

Ser'"ce6 Vo"cem$"% Ser'"ce6 GPRS/7$se& Ser'"ce6 F$@ J D$t$ Ser'"ces to

!$me $ #e) A"rte% "%% co!st$!t% 9ro'"&e ou "t. !e '$%ue $&&e&

ser'"ces to e!r"c. our mo7"%e 9.o!e e@9er"e!ce)

O/" Ma" C++1+a" m&a' ' Ua" P"a*/

B.$rt" Ce%%u%$r L"m"te&) Br$!& N$me: A"rTe%

Mo7"%e Ser'"ce Are$: Ne De%." (Metro6 Mum7$" (Metro6 Utt$r

Pr$&es. (W6 H$r$!$6 =er$%$6 M$&.$ Pr$&es.6 Gu?$r$t M$.$r$s.tr$6

T$m"%!$&u (INDIA

B.$rt" Ce%%u%$r L"m"te& We7s"te: )$"rte%or%&)com

I&e$ Mo7"%e Commu!"c$t"o!s / Br$!& !$me Escote% Mo7"%e

A&&ress: A/-36 Mo.$! Co/o9er$t"'e I!&ustr"$% est$te6 M$t.ur$ ro$&6 NeDe%."/ 1122** I!&"$

Mo7"%e Ser'"ce $re$: H$r$!$6 =er$%$6 Utt$r 9r$&es.

Te%e9.o!e : 1 /11/03+ -3*0-3

Escote% e7 s"te: )escote%mo7"%e)com
http://www.airtelworld.com/http://www.escotelmobile.com/http://www.airtelworld.com/http://www.escotelmobile.com/


74/100

Re%"$!ce Te%ecom L"m"te& / Br$!& !$me Re%"$!ce I!&"$ Mo7"%e

A&&ress: Re%"$!ce I!#ocomm Lt&)6 D."ru7.$" Am7$!" =!o%e&8e C"t6

T.$!e6 Be%$9ur ro$&6

N$'" Mum7$" *23


75/100

SCOPE O! THE STUDY


76/100

As %e$r!"!8 "s $ .um$! $ct"'"t $!& "s $s !$tur$%6 $s 7re$t."!8) Des9"te o#

t.e #$ct t.$t %e$r!"!8 "s $%% 9er'$s"'e "! our %"'es6 9sc.o%o8"sts &o !ot

$8ree o! .o %e$r!"!8 t$;es 9%$ce) Ho "!&"'"&u$%s %e$r! "s $ m$tter o#

"!terest to m$r;eters) T.e $!t to te$c. co!sumers "! t.e"r ro%es $s t.e"r

ro%es $s co!sumers) T.e $!t co!sumers to %e$r! $7out t.e"r 9ro&ucts6

9ro&uct $ttr"7utes6 9ote!t"$% co!sumers 7e!e#"t6 .o to use6 m$"!t$"! or

e'e! &"s9ose o# t.e 9ro&uct $!& !e $s o# 7e.$'"!8 t.$t "%% s$t"s#

!ot o!% t.e co!sumers !ee&s6 7ut t.e m$r;eters o7?ect"'es)T.e sco9e o#

m stu& restr"cts "tse%# to t.e $!$%s"s o# stu&e!ts 9re#ere!ces6 9erce9t"o!

o# &"##ere!t mo7"%e ser'"ce 9ro'"&ers) T.e sco9e o# m stu& "s $%so

restr"cts "tse%# to RIMT/IMCT o!%)


77/100

OBECTIVES O! THE STUDY


78/100

T.e su7?ect m$tter #or t."s rese$rc. Pro?ect "s to stu& t.e stu&e!ts

9re#ere!ce to$r&s t.e '$r"ous mo7"%e ser'"ce 9ro'"&ers "! RIMT/IMCT)

T."s 9ro?ect co!s"sts o# &"##ere!t o7?ect"'es) T.e $re $s #o%%os:

To ;!o $7out t.e stu&e!t 9re#ere!ce %e'e% $ssoc"$te& "t. &"##ere!t

mo7"%e ser'"ce 9ro'"&ers)

To #"!& out t.e stu&e!ts s$t"s#$ct"o! to$r&s t.e '$r"ous ser'"ce

9ro'"&ers)

To ;!o ."c. $&'ert"seme!t me&"$ 9uts more "m9$ct o! t.e 7u"!8

&ec"s"o! o# stu&e!ts)


79/100

RESEARCH METHODOLOGY

S1";7 *'


80/100

T.e stu& "s $ cross sect"o!$% stu& 7ec$use t.e &$t$ ere co%%ecte& $t $

s"!8%e 9o"!t o# t"me) For t.e 9ur9ose o# 9rese!t stu& $ re%$te& s$m9%e o#

9o9u%$t"o! $s se%ecte& o! t.e 7$s"s o# co!'e!"e!ce)

Sam&+ S' a* D'


81/100

P"'ma"7 S1":

T.e 9r"m$r &$t$ com9r"ses "!#orm$t"o! sur'e o# 4Com9$r$t"'e stu& o#

ret$"%er 7e.$'"or to$r&s ITC C$!&m$! $!& C$!&"co5)T.e &$t$ .$s 7ee!

co%%ecte& &"rect% #rom res9o!&e!t "t. t.e .e%9 o# structure&

uest"o!!$"res)

S*a"7 S1":

T.e seco!&$r &$t$ $s co%%ecte& #rom "!ter!et $!& re#ere!ces #rom

L"7r$r)

Daa Aa+7':

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82/100

TABLE C++1+a" P/ U" O / Ba' . G*"

Ta,+ /?'< C++1+a" P/ U"

G*" Y N

Ma+ 32 1*!ma+ 12 0


83/100

Ta+


84/100

Less t.$! 1e$r 3 < 3 1 1

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$7o'e 0

e$rs 2 , + 0 2Tot$% 1+ -1 1, + 1

T."s t$7%e s.os t.$t out o#


85/100

Position of Service Providers In

0

5

10

15

20

2530

35

Various service

Cellular

No.ofResp

Airtel

MTNLIdea

tataindi

T."s t$7%e s.os t.$t out o#


86/100

Ser'"ceSc.emes + 12 - 2 2

Netor; < 01 1* - 1

Ot.ers 0 2 2 1 2

Tot$% 1+ -1 1, + 1

Here t.e t$7%e s.os t.$t out o# $%% ,3 res9o!&e!ts 3+)10 9eo9%e

(A7so%ute !o)+3 9re#er !etor; stro!8 !ess6 ."%e c.oos"!8 $ ce%%u%$r

ser'"ce) It "s #o%%oe& 7 ser'"ce sc.emes 03)


87/100

MENLO - * - 0 1

TATAINDICOM - , 3 1 2

Re%"$!ce 0 , * 2 2

TATAINDICOM < * 0 2

I&e$ 2 0 1 2 2

Tot$% 1+ -1 1, + 1

T."s t$7%e s.os t.$t -1)*0 9eo9%e (A7so%ute !o)00 %";e $&'ert"seme!to# TATA INDICOM) It "s #o%%oe& 7 A"rte% "t. 0+)


88/100

Slogan Recalling

0

10

20

30

0

50

1

Various Cellular Companies

No.ofRespondent

Hutch!"NL

#eliance

Airtel

Idea

T."s t$7%e s.os t.$t *3)+1 res9o!&e!ts (A7so%ute !o)*2 cou%&

remem7er s%o8$! o# TATA INDICOM6 "t "s #o%%oe& 7 BSNL "t. -2)0-

( A7so%ute !o)036 I&e$s s%o8$! "t. 03)


89/100

Ad Recalling

0

10

20

30

0

50

Cellular Companies

No.ofRe

spondent

Hutch

MTNL

#eliance

Airtel

Idea

TATA INDICOM A&'ert"seme!ts $re t.e most rec$%%e&

$&'ert"seme!t) It "s rec$%%e& 7 *+)-* 9eo9%e (A7so%ute !o) -) A"rte% "s

rec$%%e& 7 *2)3 9eo9%e ( A7so%ute !o) -+6Re%"$!ce 7 -,)-


90/100

"s $%$s 8u"&e& 7 t.e o7?ect"'e o# t.e sur'e) I .$'e co%%ecte& some

uest"o!!$"res t.$t "s $s;e& 7 me to t.e customers &ur"!8 rese$rc.)

T.e %"st o# uest"o!!$"res "s s.o! "! A99e!&"@ 9$rt)

2# P'-/a":-

T."s "s 'er use#u% &"$8r$m to re9rese!t &$t$6 ."c. $re &"'"&e& "! to $

!um7er o# c$te8or"es) T."s &"$8r$m co!s"sts o# $ c"rc%e &"'"&e& $ !um7er

o# sectors .ose $re 9ro9ort"o!$% to t.e '$%ues t.e re9rese!t) T.e tot$%

'$%ue "s re9rese!te& 7 t.e #u%% cre$te) T."s &"$8r$m 7$r c.$rt c$! m$;e

com9$r"so! $mo!8 t.e '$r"ous com9o!e!ts or 7etee! $ 9$rt $!& $ .o%e

o# &$t$

Ba" C/a": -

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"t co!s"sts o# $ !um7er o# ."s9ere& 7$rs6 ."c. or"8"!$te #rom $

commo! 7$se %"!e $!& $re eu$% "&t.s) T.e %e!8t.s o# t.e 7$r&s $re

9ro9ort"o!$% to t.e '$%ue t.e re9rese!t)

I .$'e co!&ucte& $ sur'e t.$t .o t.e $&'ert"seme!t c$m9$"8! o# TATA

INDICOM "s e##ect"'e $!& I #ou!& t.$t $&'ert"seme!t c$m9$"8! "s more

e##ect"'e)

I .$'e use& cert$"! Gr$9.s6 #"8ures J T$7%es t.$t $s 'er use#u% #or me)


91/100


92/100

!INDINGS

1/ Its come out #rom t.e stu& t.$t t.e $&'ert"s"!8 c$! 7e $ 'er 8oo& mo&e o#

commu!"c$t"o!)

0/ Stu& re#%ects t.$t $&'ert"s"!8 "%% 7e $cce9te& $s $ "!!o'$t"'e T$s;) So "t

"%% 7e $ 'er 8oo& mo&e o# $&'ert"s"!8 commu!"c$t"o!)

-/ It ree&s #rom t.e stu& t.$t res9o!&e!t "%% %";e to %"ste! ?"!8%es $!& '"&eo

c%"99"!8 o! t.ere mo7"%e "%% $%so %";e 9"cture mess$8e $s $&'ert"s"!8 stu&

9re'"e t.$t $&'ert"s"!8 "%% 7e $ cre$t"'e6 I!!o'$t"'e $!& "ts 8o"!8 to %$r8e

Num7er o# T$r8et Au&"e!ce "! e##ect"'e $)

*/ T.e A&'ert"s"!8 "s .$'"!8 $ 'er "&er sco9e $ %$r8e !o) o# 9eo9%e !e$r%

3 o# us"!8 Ce%% 9.o!e)


93/100


94/100

SUGGESTION

T.e Stu& $s co!&ucte& "! to 'er '$st 8rou9 o# res9o!&e!ts $!& so "ts re#%ect"o!s

$!& "!ter9ret$t"o!s 9ro'"&e $ su88est"o! 9%$t#orm me $s:

1/ No c.$r8e #or $&'ert"s"!8

0/ A&'ert"s"!8 s.ou%& !ot 7e o'er co!te!&6 %";e A&'ert"seme!ts '"$ e/m$"%

-/ Sm$%% ?"!8%e $!& #u!! m$ss$8e must 7e use& 9re#er$7%

*/ A99ro$c. o# A&'ert"s"!8 s.ou%& !ot 7e %";e T)V) A&'ert"s"!8 7ut "t must 7e "!SMS F%$s. or "! #u!! to!e)

It t.ese su88est"o! $!& %"m"t$t"o!s "%% e!tert$"! 9ro9er% t.e s.ou%& 7e 'er

7r"8.ter))) T.ere "s !ee& to "!cu%c$te "! $%% t.e 9eo9%e co!sc"ous!ess $7out t.e

.$rm#u% e##ect o# t.e e!'"ro!me!t$% 9o%%ut"o!) It "s "m9er$t"'e o! t.e 9ost o# me&"$

o# m$ss commu!"c$t"o! to ."8.%"8.t t.e &$!8ers o# 9o%%ut"o! to ."c. .um$!"t "s

e@9ose& to&$) A!t" Q 9o%%ut"o! &r"es must 7e %$u!c.e&) T.ere $re $!t"/9o%%ut"o!

%e8"s%$t"o!s o! our st$tute) But "t "s %"!8 "! &esuetu&e 7ec$use o# "ts !o!

e!#orceme!t) T.ose .o '"o%$te $!t" 9o%%ut"o! %$s s.ou%& 7e 9u!"s.e&) P%$!t$t"o!

$re 'er e##ect"'e "! e!'"ro!me!t 9rotect"o!) T.e 9%$!t $!& trees 9ur"# t.e $"r t.e

9re'e!t t.e $ccumu%$t"o! o# c$r7o! &"o@"&e "! t.e $tmos9.ere 7eo!& 9erm"ss"7%e

%"m"t) T.ere "s !ee&e& to 7e m$;"!8 our '"%%$8e c%e$! $!& 8ree!)


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CONCLUSION

A&'ert"s"!8 "s 7ecom"!8 t.e most 9o9u%$r commu!"c$t"o! mo&e) No $ &$s

I! t.e stu& "t "s o7ser'e& t.$t $&'ert"seme!t t.rou8. mo7"%e c$! 7e $ 'er

8oo& mo&e o# $&'ert"s"!8 commu!"c$t"o!) IT c$! ."t o! t.e '"eers m"!&

'er #reue!t% $s e%% $s e##"c"e!t% "t. "! $ 'er s.ort s9$! o# t"me)

Co!c%us"'e% I $!t to s$ t.$t t.e $&'ert"s"!8 "%% 7e $ 'er 8oo& mo&e o#

s$%es) It c$! "!cre$ses !o) o# e@9osures "t.out $! &e%$) It "s $ Me&"$ o#

%$r8est e@9osure)


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BIBLIOGRAPHY

BOO$S

Saa@@' C#N# A*;"''

Documents

A study on Bindal group of industries