“A Study Of Network Marketing Adopted By Phoenix Infra Estate International Pvt. Ltd.”

Submitted byDeepankar Shende

Guidance byDr. Malhar Kolhatkar Sir

INTRODUCTION• Real estate involves the purchase, sale and

development of land, residential and non-residential buildings.

• Real estate is a major employment driver, being the second largest employer, next only to agriculture.

• Nagpur Real Estate has been under priced for a very long time and this boom has corrected the property prices at Nagpur and has brought it into the level of mini metros.

• The investor lobby really believes in the project and they are investing heavily in all available and around MIHAN.

INTRODUCTION• Nagpur would be developed as a cargo hub which would

be made economically viable.• Spurred on by the Multi-modal International Hub Airport

at Nagpur, Nagpur is turning hungry for commercial and residential spaces.

• To ensure optimum utilization of the infrastructure, it would also be upgraded as an international passenger hub.

• Most investors have bought land in and around Wardha Road, which connects to MIHAN.

OBJECTIVES OF THE STUDY

• To study the sales growth of property in Nagpur.• To know the customer profile.• To study the market share comparatively with other

companies.• To study the promotional tools adopted by the company.• To study the effectiveness of network marketing channel.• To know at which geographical segment the potential

customer exists.• To study the after sales service offered by the company.• To seek the class of people who prefers luxury houses.• To find out the exact customer demand for the property.

COMPANY PROFILE• Type: private company• Industry: real estate and infrastructure development.• Founded: Nagpur (12th September 2005)• Headquarters: Nagpur India• Number of locations: 21 branches in 12 cities.• Area served: India.• Key people: Mr. Jitesh Nashine (Chairman), Mr. Ahmed Jiwani

(director), Mr. Vijay Gautam (director)• Products: 18 project in India• Services: real estate industry• Revenue: 8 billion.• Profit: 2.1billion.• Total assets: 14.2 billion.• Employees: 1200• Subsidiaries: organic trader & farming, agricultural university, youth

forum, tourism, print & media.• Website: www.phoenixinfra.com

OTHER SERVICES

• YOUTH FORUM.• ORGANIC TRADER AND FARMING.• PHOENIX AGRO PRODUCTS. • AGRICULTURE UNIVERSITY.• TOURISM.• PRINT AND MEDIA.

Acceptable Forms Of Real Estate

• Residential properties• Land/agriculture• Rental houses• Apartment buildings• Shopping centres• Warehouses• Office buildings• Vacation homes

SEGMENTATION OF PRODUCTS

• Offices– IT SEZ’s– IT parks– Built to suit complexes

• Homes• Premium homes • Luxury homes• Super luxury homes• Commercial complexes• Retail• SEZ’s• hotel• infrastructure• leisure

Marketing Strategy Of Phoenix Infra

• phoenix infra introduced an effective & strong Marketing Strategy called “21st Phoenix Support System", which is based on the principles of network marketing.

• “21st Phoenix Support System" is the real key factor between Company and Investors. Phoenix Infra Estate International Pvt.Ltd. has its unique marketing style.

Marketing Strategy Of Phoenix Infra

• “21st Phoenix Support System" is based on network marketing scheme, referral marketing and pyramidal marketing strategy which makes it far effective and one of the success reason behind company’s speedy growth.

• Advisors motivate the customers by giving them safe, secure & proper information about advantage & benefits of investment.

What Is Network Marketing?• Network may be defined as a distribution channel/sales

method where in the manufacturer directly sales to the customer.

• In network marketing the customers acting as an independent agents/distributors/network marketers/independent consultants on behalf of the company for selling the products.

• It refers to the use of interpersonal or social networks to the market products and services for business purpose.

Network Marketing Operating Process

HYPOTHESIS• That the growth rate of phoenix infra estate international Pvt.ltd. Is

increasing per year.• H0: there can be high demand for the luxurious property in the market.• H1: there can be moderate demand for the luxurious property in the market.• That the network marketing strategy is effectively adopted by phoenix infra

estate international Pvt. Ltd -• H0: there is high rate of competitions in the real estate industry.• H1: there is moderate rate of competition in the real estate industry. • H0: Due to the growing basic needs of the common people, it has been

observed that there is tremendous rise in increase in the real estate industry. Where customer just don’t go for a property but an abode which satisfy their mind with new facilities, property in their budget. House has become the average need of the society so to accomplish this need a phenomenal growth has been observed in this sector.

RESEARCH METHODOLOGY • Research is undertaken in all professions. It is a way of

examining the practice; it is a way of thinking: examining critically the various aspects of your professional work.

• Definition: Research is the process which uses procedures, methods and techniques that have been tested for their validity and reliability.

• The difference between research and non-research activity is, in the way we find answers: the process must meet certain requirements to be called research.

THE RESEARCH PROCESS The research process is similar to undertaking a

journey. For a research journey there are two important decisions to make, as follows:-

What you want to find out (about) or what research questions (problems) you want to find answers to.

How to go about finding their answers.

Conclusion

• The Real estate industry is experiencing a dramatic transformation that will forever alter the way both in basic and luxury homes and properties are marketed and sold. As consumers change their taste for comfort and luxury.

• As the real estate industry becomes increasingly sophisticated dealers are looking outward for assistance in increasing new property sales, improving margins and deal transparency programs

BIBLIOGRAPHY

• C.R.Kothari – Research Methodology.• Kotler, Keller, Koshy, Jha – Marketing Management

13th edition.• G. C. Beri – Marketing Research (Tata McGraw-Hill).• Ramaswamy & Namakumari’s – Marketing

Management Planning & control & Global Perspective, Indian context 3rd Edition.

• Saxena, Rajan – Marketing Management (Tata McGraw-Hill).

• Philip Kotler – Marketing Management Millennium Edition (Pearson Education).