Embed Size (px)
Citation preview
Five forces analysis
A strategic management framework
to understand the micro-economic
environment
suppliers
substitutes
new entrant
bargainingpower of
buyers
bargainingpower of suppliers
threat ofnew entrants
threat ofsubstitutes
buyers
industry competitors
intensityof
rivalry
10-100
Hackathons
A grassroots event-based method in
which (external) programmers, designers
and others collaborate on developing
technological solutions
5 - 10k
Toolkits
for user innovation
A set of tools that enable end-users to
innovate by and amongst themselves
Motor outputs
Externalmotor
Touch sensor
Light sensor
A strategic framework to understand
the macro-environmental factors in your
environment
PESTEL analysis
Legal/regulatoryconditions
Politicalfactors
Economicconditions
Socio-culturalforces
Techno-logicalfactors
Environ-mentalfactors
PESTEL
A process of gathering and analyzing
information to get an overview of trends
and evolutions that (might) impact your
business or (might) create new opportunities
Environmental scanning
OTT
tablet
streaming
consequences for us
A process that enables you to envision
a diversity of futures for your market by
distinguishing likely vs less likely transition
scenarios and identifying the most important
determinants towards those futures
Scenario analysis
1-3
An interview method suited to
encourage thematic experts to share
knowledge in an informal, relaxed setting
Expert interview
8-10
A creativity technique to quickly
generate a large amount of ‘wild’ ideas
Creative brainstorm
100-1k
A process of outsourcing (creativity)
tasks to a large and undefined group
of people
Crowdsourcing
?
6-12
A qualitative research method based
on group discussions
Focus groups
1-30
A method to involve end-users with
specific innovation-related characteristics
during the new product development
(NPD) process
Lead user research
2-20
An anonymous group process survey
technique used to collect the opinions
of experts on a particular subject
Delphi method
individualexpert
interviews
results
resultsreach best consensus
1
2 3
? ? ?
3-6
An ideation technique based
on free associations
http://www.servicedesigntoolkit.org/downloads.html
© Namahn
Lotus blossom
2-2+
A set of game based co-creation tools
to support the creative process
Gamestorming
8-15
A structured method for ideation
that leverages on existing trends
GPS-brainstormkit
trend 2
trend 3
trend 4
trend 5
trend 1
free domainin this domain participants
can place ideas other than the trends already on the table © Flanders DC
4-20
A technique to prioritize ideas
after a creative brainstorm
COCD-box
how?
wow!nowfeasi
ble
id
eas
no
n-f
easi
ble
id
eas
common ideas original ideas
6-12
A very simple but powerful focus group
technique for grouping and understanding
(large amounts of) information
Affinity diagramming
6-12
A focus group method to gain
knowledge on end-users’ patterns,
behaviors and habits
Habit analysis
6-12
A focus group method to help prioritize
the order of items (e.g. functionalities)
Bull’s-eye diagramming
6-12
A focus group method to identify problems
and both existing and non-existing solutions,
within a certain context
Problem-solution matrix
6-12
A focus group method to identify and
discuss potential pitfalls of the innovation
Pitfall-escape line
pitfall escape
1-12
A framework to analyze the strengths,
weaknesses, opportunities and threats
of an idea, concept, product, service or
organization
SWOT analysis
!
Inte
rnal
+
Strengths Weaknesses
Opportunities Threats
-
Exte
rnal
2-5
A creative method to communicate how
users use a product
Storytelling
0-500+
A discipline that focuses on
structuring and disclosing
information in a user-centric way
Information architecture
0-10
A visualization of the main concepts a
user needs to understand in order to use
a product or service
Mental model
Real thing
Individual mental model(by user)
Target mental model(by designer)
(by engineer)
The designer creates a target mental model that is intuitive and helpful
individual background knowledge
Users inevitably, abundantly and diversly interpret what they perceive and each user forms an individual mental model
© Namahn
A set of methods used to generate know-
ledge through design-specific cognitive
activities. It is often used as a co-creation
method, to support user-centric design
Design thinking
0-20
A tool to describe the route you need
to take to develop and launch a new
product or service
Product roadmap
tnow release 1
Fe
atu
res
release 2 release 3
0-10k
A set of research methods to study and
optimize the usability of an innovation
Usability research
8-50
A combination of interpretative and
ethnographic methods used to detect
the functional and contextual
requirements of a new technology
Proxy technology assessment
prototype simulation
8-12
In the Wizard of Oz the researcher
(Wizard) tests an iterative design
(or product) by simulating the behavior
of the intelligent application in a lab
environment
Wizard of Oz
2-5
Scenarios of use
© Namahn
Stories written in a natural language to
describe how a persona uses a certain
product or service
2-6
A technique used to walk through the
story of how a persona uses a new
product or service
Lego serious play
© Namahn
1-5
A sequence of images to visualize how
a persona uses a product or service
Storyboard
© Namahn
250-10k
A quantitative method to discover
what content is popular on a website
Top task analysis
top tasks
tasks
long neck
vo
tes
2-10
A technique to study people’s subjectivity
by sorting a series of cards, each labeled
with a piece of content, into groups that
make sense to users
Card sorting
© Namahn
1-12
A design thinking tool to define the core
components of a (complex) concept
Concept posters
6-12
A co-creation method used to break
down the creation process and focus on
a product’s or service’s functionalities
Feature design &
credit creation
1-12
A design method to (co-)create
the outline of the innovation on paper
Low-fidelity prototype:
paper prototyping
1-12
A prototyping method to define the
information hierarchy of a visual interface,
while stripping out aesthetic elements
Wireframes
1-4
A usability evaluation method based
on expert reviewers and a list of design
guidelines (heuristics)
Heuristic evaluation
5-12
A test method used to gather insights
into the experiences, ideas and reasonings
people have when executing a task
or solving a problem
Thinking aloud protocol
?
5-12
A task-based usability test method used
to gain insights into the reasonings
people have when executing a task
or solving a problem
Cognitive walkthroughs
?
Performance
measurement
5-12
A task-based usability test method to
obtain quantitative data about the test
users’ performance
?
40-10k
A comparative usability test method
to determine the more efficient of two
interfaces
A/B-testing
A B
13%29%experiment winner
conversions
A comparative usability test method to
determine the most efficient of multiple
variables in an interface
conversion6%
conversion12%
conversion3%
200-10k
Multivariate testing
An entrepreneurial template for
documenting existing and developing
new business models
Business model canvas
€
costumer relationships
value proposition
keyactivitieskey
partners
keyresources
channels
revenuecosts
custumer
A strategic management framework to
achieve competitive advantage in your
industry
Value chain analysis
Firm infrastructuresupportactivities
primaryactivities
gross sale
Human Resource Management
Technology Development
Procurement
Service
Operations
Marketing &
Sales
Outbound logistics
Inbound logistics
100-300
A statistical technique used to determine
preferred product characteristics or
attributes
Conjoint analysis
product(car)
attribute A(layout)
level 1 : plain
level 2 : fancy
level 1 : cheap
level 2 : expensive
level 1 : low
level 2 : high
attribute B(horsepower)
attribute C(price)
250-10k
A survey-based method to identify
customer segments based on a set
of parameters
Segmentation surveys
250-10k
Scales of survey statements (Likert),
operationalizing attitudes, drivers and
thresholds, to assess one’s degree of
innovativeness
Innovation scales
250-10k
A survey to assess the individual
intention to adopt an innovation, and
assess potential adopter categories
on an aggregate level
Intention survey
How likely are you to buy this product?
innovators
early adopters
early majority
late majority
laggards
1 2 3 4 5
An entrepreneurial tool to design
products and services that your
customers value
Value proposition canvas
product& service
pain relievers
gain creatorsgains
product custumer
pains
customerjobs
250-10k
A survey method for a weighted
estimation of individual user preferences
regarding adoption determinants or
product features
Expectancy value
resolution !!!
design!!!
graphiccard
!!battery!
250-10k
A survey-based method to determine
an optimal pricing strategy
Willingness to pay
MDP
idealprice elasticity
ORS
MGP
IDP
1-15
A visualization of how a user experiences
the product or service in time through
different touchpoints
Experience map
© Namahn
2-12
A visual method to map interactions and
relationships between the innovation and
its stakeholders
Stakeholder mapping
250-10k
An extended intention survey method
for more reliable prior-to-launch
forecasts of adoption potential and
adopter categories
PSAP (Product Specific
Adoption Potential) method
innovators
early adopters
early majority
late majority
laggards
PSAP 2 1 2 3 4 5
PSAP 3 1 2 3 4 5
1 2 3 4 5PSAP 1
250-10k
A dedicated geographical area that is
chosen for a small-scale introduction
of a new product, service or marketing
approach as a test site for full market
entrance
market
test area
Test market
10-40
A research approach to measure the
impact of a manipulation on a dependent
variable (causal relationships)
Experiment
20-60
An approach that takes social relations
as its main focus in understanding
socio-cultural phenomena
Social network analysis
5-50
A variety of methods used to capture
contextual insights and generate large
amounts of descriptive data from a
native point of view
(N)ethnography
5-20
A diary method which captures the
participants’ in-situ behavior,
impressions, feelings and thoughts
Textual diary
10-20
A face-to-face conversation between a
researcher and a participant, focused on
understanding the participant’s attitudes,
motivations or experiences
In-depth interview
An adoption diffusion-based method to
make a forecast of the adoption speed
and adoption pattern of an innovation
2015 2025
Econometric diffusion modeling
0-10k
A web analytical method to study online
behavior of different related groups
(cohorts)
100%
week 1
jan
febmar
week 2 week 3
(Online) cohort analysis & churn
1-10k
An analytic technique to study the
content of communication - mostly text,
but also multimedia material (e.g. photos,
websites)
No sooner had the warm liquid mixed with the crumbs touched my palate than a shudder
ran through me and I stopped, intent upon the extraordinary thing that was happening to
me. An exquisite pleasure had invaded my senses, something isolated, detached, with no
suggestion of its origin. And at once the vicissitudes of life had become indifferent to me,
its disasters innocuous, its brevity illusory – this new sensation having had on me the effect
which love has of filling me with a precious essence; or rather this essence was not in me it
was me. ... Whence did it come? What did it mean? How could I seize and apprehend it? ...
And suddenly the memory revealed itself. The taste was that of the little piece of
madeleine which on Sunday mornings at Combray (because on those mornings I did not go
out before mass), when I went to say good morning to her in her bedroom, my aunt Léonie
used to give me, dipping it first in her own cup of tea or tisane. The sight of the little
madeleine had recalled nothing to my mind before I tasted it. And all from my cup of tea.
Content analysis
A set of methods to study natively
digital objects and techniques (e.g. html,
databases, timestamps, log data) in order
to understand socio-cultural phenomena
010101001000010001010100110001001100010011110100000101101100011010010111000101110101 0111010101101110011101000010110000100000 0110111101100110011001100110100 01100011 01100001 011001 0010000011100110110010101100011 01110101 01 101 10001101 1000110010101 1 100101 1 10100 0010000001100001011100110010000001100101 0111011001100101011011100110010001101001 01110100 0010000001100101011100110111001101101001 011 10100011000010111010001110101011 10011 0010000001110001011101010110100100100000 0111010001100101001000000110111001101001 0110000101110011001000000110100101110000
Digital methods
10-50
A digital diary method to study what
people do, feel, and think in their
everyday lives (in-situ)
Experience sampling
20-40
An experimental research method to
investigate how ICT products and
services are experienced in a laboratory
environment
QoE experiment
40-100
An experimental research method to
investigate people’s experiences with
ICT products and services in a real-life
environment
momentary
episode 1 episode 2 episode 3
QoE 1
episodicprior-to-usage
internalreference
multi-episodic QoE
post-usage
during usage
QoE 1episodicQoE 2
episodicQoE 3
momentaryQoE 2
momentaryQoE 3
QoE field study (in vivo)
30+/condition
Measures used to investigate the
physiological bases of psychological
processes (e.g. experiences, feelings)
Psychophysiological
measures
5-20
A package with objects to provoke
users in giving inspirational responses
to questions
Design probes
5-20
A diary method which requires
participants to record their activities,
behaviors and feelings with a camera
Video diary
1-4
A probing exercise that asks participants
to reflect, sort or group photos during an
interview
Photo elicitation
20-35
A small sample quantitative technique
that involves a card sorting exercise
which clusters participants with same
card prioritizations
Q-sort
1-10k
The use of algorithms and mathematical
models to understand or interpret
natural language (produced by people)
Natural language processing (NLP)
NLP
computer science
linguistics artificial intelligence
An inductive process of information
discovery through the observation of
(often large) data sets
Data mining
1-10k
Sets of rules and specifications that
describe how to interact with online
sources and services
Application programming
interfaces (APIs)
<div id=”fb-root” class=” fb<script>...<script><div id=”div-gpt-ad-142753<nav>...<nav><div id=”page”>...</div><script>...<script><script>...<script><script src=”http:/www.Imiget_social_data();</script>$(function()if (screen_width < 769){ mobile_video(); }});</script>
import flash.utils.ByteArray; function clone(source:Ob-ject):* { var myBA:ByteArray = new ByteArray(); myBA.writeObject(sour-ce); myBA.position = 0; return(myBA.readOb-ject()); }
1-10k
A process to automatically collect
information from web pages
Web scraping
ingscrap
webs
10-100
A purposeful data capturing method to
study objective data on human (media)
behavior
Logging
51°03'05.8"N 3°43'23.1"E15°
50%on
10-1k
Living Lab
An organized user-centered innovation
approach, consisting of a real-life intervention
stage, aimed at iterative finetuning and
co-creation of the innovation in development
1-8
A tool to test hypotheses, validate
assumptions and facilitate agile pivoting
Lean validation board
Fictional archetypical characters that
represent your target customers
Persona
Artistic Business
Short term Long term
Commercial Subsidies
Rita Versluys
Orientation
Focus
Income
Owner of an art gallery in Brussels
