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A Smart System for Safety and Savings
Govil Gupta Lilly Oh
Rasmus Rygaard
Meet Chris He is a new driver and a rising college freshman
Ø He is seeking a good feedback system
while learning how to drive
Ø He takes a taxi once in a while, and wants to know if the driver will get him there safely.
Ø When he is at college, he will rent and carpool with ZipCar. Sometimes he will want to borrow his friends’ cars.
Ø He is also looking to save money on car
insurance and wishes to earn rewards for safe driving
Discover the AutoGrade Technology
Trackers and Sensors - Camera interprets road signs and
traffic signals - GPS keeps track of speed and route
speed limits - Connected to automotive hardware
to keep track of use of signal indicators, wipers and brakes
- Sensors monitor distance from other cars and obstacles such as bicycles and pedestrians
Identification System - Users can connect to the system
through a smartphone app Feedback - An algorithmic system and feedback
technology give actionable improvements and keep track of your AutoGrade score
- Voice feedback can be activated with touch screen technology
Receive feedback AutoGrade provides feedback during and after you drive in order to help you become a better driver. It’s especially great for new and learning drivers looking to improve their driving skills.
Keep track of your and other drivers' safety ratings AutoGrade maintains your and other drivers’ ratings, allowing you to choose the safest cab or bus to reach your destination. You can also share your score with family and friends.
Earn discounts Based on your great AutoGrade score, you can earn safe driver discounts from insurance, and other rewards from companies and communities that appreciate your care for safety.
is the perfect system to:
AutoGrade is the perfect system for teaching driving, getting actionable feedback, and keeping track of your and other driver’s safety ratings. Our user, Chris, is learning how to drive the summer before college.
“Hey son, congrats on graduating high school! I think it’s time that you learn how to drive. I’ve just installed AutoGrade which will help keep track of your driving
progress and help you become a better driver. Let’s get started!”
During the drive…
“Wow, I really like this system! It
doesn’t bug me with alerts and
advice, but if I want to I can check
how I’m doing.”
While driving, AutoGrade shows the real-time score with a blue meter. The meter actively shows the score, but feedback is on a demand basis. If a user wants real-time feedback, he can activate it with his voice. This system keeps the driver focused and his emotions in check, ensuring a high level of situational awareness.
After the drive, AutoGrade gives detailed, actionable, and constructive feedback with a voice feedback system. Based on criticism research conducted by Dr. Clifford Nass of Stanford University, it starts with negative feedback and improvement suggestions, followed by positive feedback, to make a lasting impact on the driver.
“You were going over the speed limit on the freeway on-ramp, and you should
remember to give an indicator when turning.”
“It was great that you pulled over when you got a phone
call and that you always came to a complete stop
at stop signs.”
“For today’s drive, you increased your AutoGrade by a few increments. Your
AutoGrade is now half full.”
After the drive…
“Taxi, taxi!” Which cab should we take?
“No, son, let’s not take that cab. His AutoGrade is less than half full, and I
want to make sure we get there safely.”
“Let’s grab that taxi – his AutoGrade is really high!”
After that summer, Chris and his dad go to Stanford for move-in day. They arrive at SFO and look for a taxi that can take them to campus. There are a lot of taxis but only a few of them have decent AutoGrades. To Chris and his dad, safety is important. They find an available cab with the best AutoGrade, and travel to campus without worries.
While at school, Chris wants to use Zipcar to drive to San Francisco. Zipcar normally would not approve Chris to use their system because of his inexperience. However, because Chris’ AutoGrade is so high, Zipcar has allowed him to use the service and even rewarded him with a “Good Driver Discount”.
Before your next drive, we at Zipcar want to give you a discount because you have a great AutoGrade score!
Chris wants to borrow his friend’s car but his friend is uneasy about lending out his car. Chris shows him his AutoGrade score on his smartphone app, making the friend feel secure about Chris’s driving ability. Score-sharing also comes in handy when Chris and his friends decide who will be the best driver for an upcoming 10-hour road trip.
Hey, Zipcar is fully booked. Can I use your car to get to an appointment?
Check out my AutoGrade… you can be sure that I’ll keep your car in
tip top shape!
The next summer…
It is not just Zipcar who uses AutoGrade to reward good drivers. Chris’ dad would like to give his son the family’s old car for his birthday, but paying full insurance would make it prohibitively expensive. Since Chris has an excellent AutoGrade, however, the insurance company has offered Chris’ dad a significant discount for Chris’ insurance policy. Chris will enjoy this summer with his new car by improving his AutoGrade score!
Hey dad! My AutoGrade is pretty high. The insurance company will
really like that!
Good job, son – you know, I think you’re ready to drive by yourself. Here are the keys to your new car – I trust you and AutoGrade.