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A Retailers Perspective on Auditing Phil Shaw Head of Technical Food ASDA. Industry Perception of Technical. Scientist to Enforcer. Industry Perception of Technical. Prevention of Sales to Coach. Product Integrity. What is Product Integrity?. GETTING IT RIGHT FOR OUR CUSTOMERS - PowerPoint PPT Presentation
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A Retailers Perspective on Auditing
Phil ShawHead of Technical Food
ASDA
Industry Perception of Technical
• Scientist to Enforcer
Industry Perception of Technical
• Prevention of Sales to Coach
Product Integrity
What is Product Integrity?
GETTING IT RIGHT FOR OUR CUSTOMERS
• SAFE, QUALITY and LEGAL product
• Must meet Asda Policies & be CONSISTISTENT
Safety ExamplesFood• Undeclared allergen, e.g. nuts in a product which
doesn’t have a nut allergy warning
• Microbiological Issues, e.g. Salmonella in a product
• Foreign Body related issues in product.
Quality Examples Food• Poor appearance e.g. mould in a batch of
cauliflowers
• Poor taste and smell e.g. supplier applies wrong baste mix to frozen turkeys
• Outside spec e.g. fat content in mince higher than spec
Legal Examples
• Incorrect descriptions/claims, e.g:
–Wrong weight
–Wrong meat content
–Wrong Country of Origin
WHAT’S THE COST?
STORES/AH
• Lost Hours
• Increased Complaints
• Withdrawals/Recalls
• Lost Sales
LEGAL
• Prosecution/ Enforcement Costs
• Compensation Costs
CUSTOMER
• Safety
• Lost Brand Reputation
• Lost Customer Loyalty
• Poor Availability
Where do we want to be?
ASDA Brand
Known and TrustedBrand
Loyalty
Relevantand
AppealingProducts
Provides Reassurance
DeliversSatisfaction
Repeat Purchase
Consistent Quality &
Safety
What happens to customer loyalty?
ASDA Brand
Known and TrustedBrand
Loyalty
Relevantand
AppealingProducts
Provides Reassurance
DeliversSatisfaction
Repeat Purchase
Consistent Quality &
Safety
The SOCIAL MEDIA Revolution
Europe’s most popular social networks
Brand Protection QUALITY
ISSUES NUTRITIONAL
LEGAL ETHICAL
ENVIRONMENTAL
Legal Liability: You could be held liable if you cant:
Demonstrate you’ve taken all reasonable measures to ensure legal requirements are met.
EVERYTHING!
What Products Does it Cover?
Endorsing the GFSI Standards.
a) Proactively working with the various external bodies in ensuring that the highest standards are being maintained within the various schemes.
b) Working with our suppliers to ensure that they are fit for the future and strive for excellence.
Working with the Standards
ASDA Brand Audit.
• Focus on the Compliance of the ASDA Brand policies.
• Focus on the Compliance of the ASDA Specifications.
• Trouble shoot issues following Customer complaints.
• Focus on issues relating to Product Quality.
Traceability Trail.CONSUMER
RETAILER RETAILER RETAILER RETAILER
M M M M M M M M M M M M
ING ING INGING
IP IP IP IPIP
F F F F F FF F F F F FF F F F F FF F F F FF
TOOLKIT
Technical Visit•Review HACCP•Tour Factory Follow Logical Flow•Preferable monitor Asda product or Process•Trouble Shooting Technical Issues
TOOLKIT
Technical Visit•Review HACCP•Tour Factory Follow Logical Flow•Preferable monitor Asda product or Process•Trouble Shooting technical issues
Product Compliance Challenge•Vertical assessment of policy implementation•Focus on one product•Review product files•Supporting packaging claim data•Challenge specifications and development process
TOOLKIT
Technical Visit•Review HACCP•Tour Factory Follow Logical Flow•Preferable monitor Asda product or Process•Trouble shooting Technical issues.
Product Compliance Challenge•Vertical assessment of policy implementation•Focus on one product•Review product files•Supporting packaging claim data•Challenge specifications and development process
Importer / Agent•Plug Gap in Due Diligence System•Support Crisis Management Process•Challenge HACCP scope•Develop Communication Systems•Ensure adequate resource
TOOLKIT
Technical Visit•Review HACCP•Tour Factory Follow Logical Flow•Preferable monitor Asda product or Process•Trouble Shooting Technical Issues.
Product Compliance Challenge•Vertical assessment of policy implementation•Focus on one product•Review product files•Supporting packaging claim data•Challenge specifications and development process
Importer / Agent•Plug Gap in Due Diligence System•Support Crisis Management Process•Challenge HACCP scope•Develop Communication Systems•Ensure adequate resource
Allergen•Support Inception of Free From Range•Clear Structured Risk Assessed Approach•Supplier and Materials Management•Factory systems and Handling•Personnel controls
Utopia for Audits in the Future
• Challenge suppliers to undertake an unanounced audit under the GFSI schemes within 2 years.
• Auditing continues to be an equal focus on Inspection and Documentation review.
• As Retailers we continue to act responsibly and ethically when looking at the impact of too many audits within the supply base.
Summary
• The future for robust auditing can only be delivered if all parties work together in striving for excellence. This excellence needs to be established within the Standards, Systems, Auditor’s, Retailers and other Stakeholders. The end goal is the same for everyone. Safe, Legal and Quality Food for our Customers.
Why we should never stop.