A range of antique furniture - EPCHepch.in/gandh/PageNo-61-80.pdf · P ooja International's forte isreproduction of antique range of furniture and even new furniture is given that

P

ooja International's forte is

reproduction of antique

range of furniture and even

new furniture is given that

treatment. There is demand

for such furniture; admitted-

ly it cannot be manufactured in large volumes. While

carrying out exports fulfilling its orders the compa-

ny also supplies to local exporters. The reason, the

company maintains is that everyone is not proficient

enough to undertake this kind of work. There is a

market in the Gulf countries and Europe, a small

volume in South Africa and the United States of

America.

It is easier to refurbish old products, such as doors

and windows, reclaimed from houses that are demol-

ished for newer construction. This old wood, sea-

soned naturally over the years, needs very little

attention other than good polish. These can be used

in combination with several products such as shut-

ters for wardrobes or sideboards. In fact, some of

these refurbished large doors are in demand from

high-end hotels or interior decoration of villas and

farmhouses of the well-heeled.

Ghanshyam Saraf

POOJA INTERNATIONAL

E-216, M.I.A.

Phase II, Basni

Jodhpur 342005

Ph: +91-291-2747981

Fax: +91-291-2747981

E-mail: [email protected]

� Specialises in antique

reproductions, new furniture

designed in antiques style

and recycling of old

furniture.

A range of antique furniture

“REPRODUCTION

OF ANTIQUES IS A

SPECIALISED JOB

AND JODHPUR

HAS THE

WHEREWITHAL TO

WORK ON THE

SAME”

(Top) A wooden chest with exquisitedesign; (alongside, clockwise from extremeright) a multidrawer almirah, a tiny struc-ture of the earlier one, and, an innovativedesign of chair and table.

January 2010 61

page new craft 9.qxd 1/7/2010 8:09 PM Page 3

T

he skills acquired in

wooden carvings are sim-

ply transferred onto met-

al designing as well. It is,

indeed, a labour intensive

work. The products man-

ufactured range from display to utility items, mostly

for use in kitchen along with a few for garden out-

doors also. The finish is given accordingly, depending

upon whether the product is to be made weather-

proof or rustproof.

The designs, of course, change every season, but

not its utility value. We are always open to sugges-

tions provided by the buyers when the demand is

huge. Currently, we are also exploring the African,

Asian and Australasian markets and if demand / vol-

ume of business is high, we will definitely market

our products in those markets.Bheema Ram

Jangid

POPULAR HANDICRAFTS

B-182, Pal Shilpgram

Jodhpur

Ph: +91-291-2744362

Fax: +91-291-2742060


� Specialises in sheet

metal and iron products.

Exploring pastures for metal products

“IN RECENT

TIMES, JODHPUR

HAS BECOME THE

HUB FOR METAL

PRODUCTS AS THE

RAW MATERIALS

USED ARE EASILY

AVAILABLE”

(Top) A marble lily pool with a decorativefountain; (below left) a wooden chest withinlaid traditional floral motifs; and (right) ahandcrafted door with ethnic trappings.

62 January 2010


F

our decades into manufactur-

ing handicrafts, Prakash

Handicrafts has now diversi-

fied into furniture. There is a

special appeal for Indian

handicrafts in the world and

its popularity is growing. The company manufac-

tures certain products on specific demands from the

buyers.

It manufactures wooden and steel furniture,

again aimed at Western markets. Bedroom furniture,

for example, is complimented by accessories that

match the main product. Likewise even its steel fur-

niture has similar products complimenting one

another. The steel furniture, in fact, has a Colonial

touch. Though its products are well-accepted in the

western parts of European Union, Saudi Arabia is

its biggest market.

Thus far, Prakash Handicrafts has not partici-

pated in any international exhibition but plans to do

so from this year. Meanwhile, the company plans to

set up a large retail outlet and believes its location is

its main strength. Its products should be accessible

to domestic buyers too, believes Prakash Chandra

Modi.

Prakash Chandra

Modi

PRAKASH HANDICRAFTS

PVT. LTD.

E-4, Main Road

Phase II, Basni

Jodhpur 342005

Ph: +91-291-2740461/2746815

Fax: +91-291-2746816

E-mail:

[email protected]

� Specialises in traditional

and ethnic designs to

promote country's rich

heritage and culture

“JODHPUR IS

THE HUB FOR

HANDICRAFTS

AND IDEALLY

SUITED TO

PROMOTE

DIFFERENT FOLK

ARTS OF THE

COUNTRY”

A four decade old tradition of creation

(Top, clockwise from left) Wood and metalwork creations with innovative ideas and style.

January 2010 63


P

rince Art Exporter manufactures

a wide range of products from

furniture to gift items and every-

thing in between. In manufactur-

ing furniture, of course, the

exporter’s speciality is carving

that gives an antique look. The products have a wide

appeal in the countries of the Middle East as well as

Spain and a few Scandinavian countries. In fact,

South Africa, Turkey and even Sri Lanka have

shown considerable interest in such types of furni-

ture. The designs preferred by buyers in these coun-

tries differ so a lot of customisation as buyer’s

demands have to be undertaken. Other accessories

like side tables, chairs, centre tables are also cus-

tomised.

The manufacturer also recycles wood, mostly

taken out of old villas or big, old houses and

redesigns to make furniture. There is also demand

for large doors and door frames that have an antique

look. These are mostly used by hotels to provide a

royal touch to their interiors.

The company’s design team creates fascinating

objects from waste wood, which are primarily deco-

rative or for gifting.

Mahaveer Jain

PRINCE ART EXPORTER

F-288/289, M.I.A.

Phase II, Basni,

Jodhpur 342005

Tel: +91-291-

2747217/2741528/2744075

Fax: +91-291-2742408


� Specialists in handcrafted

metal and wooden products

for tabletops and gift items.

“OUR

CRAFTSPERSONS

HAVE TRULY

NIMBLE FINGERS

IN CREATING

MINUTE AND

INTRICATE

FIGURES IN

WOOD AND ALSO

ON METAL

SHEETS.”

Carvings of antiquity

Fascinating art: (Top) A dec-orative metal candlestand;(above) delicately carvedmarble candlestands; and(below) handcrafted woodenducks

64 January 2010

page new craft.qxd 1/7/2010 4:21 PM Page 6

It all started with textiles, and

then moved on to furniture. Priti

International uses raw material

which can be recycled. In its

endeavour and efforts to propa-

gate environmental concerns, it

takes part in fairs and exhibitions as often as possi-

ble to send the strong message:environment comes

first and our greed last. Their message seems to be

sinking in and now they have a slew of clients

demanding only durables and utility products manu-

factured from recycled materials. Even the wood

used for making furniture comes from broken ships

and boats.

The husband-wife duo designs products and new

designs emerge every quarter, i.e. before taking part

in fairs and exhibitions. It surely needs imagination

to make utility and home furnishing products from

grain sacks or discarded textiles without compromis-

ing on the quality. As a result, at each fair or exhibi-

tion, the company introduces a fresh theme for

which buyers wait expectedly.

While the Western world is concerned about

environment and uses recycled material, the compa-

ny regrets that this thought has not yet percolated in

our own countrymen. No wonder then that Priti

International is 100 per cent export-oriented unit,

naturally.

PPrriittii LLoohhiiyyaaPRITI INTERNATIONALKhasra No: 20BoranadaJodhpur 342012Ph: +91-2931-281570Cell: +91-9314713307E-mail:[email protected]

� Specialises in rustic,country and industrialfurniture using recycled rawmaterial, normallyconsidered as waste.

Making the best creations out of waste

Products made from discarded material.

“IN OUR ACTIVITY

AND USE OF RAW

MATERIALS, WE

ALSO NEED TO

THINK OF THE

ENVIRONMENTAL

IMPACT IT WOULD

LEAVE”

January 2010 65


R

ajasthan Arts & Crafts House was

one of the five companies in Jodh-

pur marketing handicraft items

four decades ago. At that time

handicraft items were not market-

ed in an organised format and this

helped Sunil Gupta to identify craftsmen around

Jodhpur and neighbouring districts. Today, that

search has revived traditional art forms.

The company was into antiques as well but sup-

plies dwindled with each passing year. It was then

that Sunil Gupta realised that reproduction of

antiques, true to style in every aspect, was equally

appreciated and sought after. Starting with small

items, the company has now moved on to manufac-

ture larger products like book shelves, kitchen

shelves, jewellery boxes and wardrobes with shutters

which have decorative inlay work, a speciality of the

area. The unit also produces large doors in crafted

wood or with inlay which has found popularity in

Germany, Spain, Portugal and a few Scandinavian

countries.

In the furniture segment, Rajasthan Arts &

Crafts House specialises is handcrafted products.

Though the demand for such products is limited,

they have become poplar with a niche segment of

consumers.

Sunil Gupta

RAJASTHAN ARTS &

CRAFTS HOUSE

E-94, M.I.A.

Phase II, Basni,

Jodhpur - 342005

Tel: +91-291-2653922/2653943

Fax: +91-291-2653927


� Master in antique

reproductions. Also

manufactures contemporary

and handcrafted furniture.

Revival of traditional art

“THERE IS

IMMENSE

POTENTIAL TO

TAKE JODHPUR'S

FOLK ART

THROUGH

FURNITURE,

ACCESSORIES AND

HANDICRAFTS TO

THE WORLD

OUTSIDE”

Jodhpur's traditional art used inboxes (top and above left) and inmulti-drawer chest (above right).

66 January 2010


S

teel and wrought iron products

are our speciality. Furniture

made out of steel or wrought iron

is in great demand in countries

like Italy, Germany and Japan.

The reason, apart from quality, is

intricate craftsmanship.Jodhpur is always known for

wrought iron furniture. The furniture is not confined

to outdoors use only, we do for interiors too.

Royal Arts has been specialising in wrought iron

and steel furniture for a long time. Though these are

basically meant for outdoors, a few designs created

by G R Jain have made them fit for indoor use as

well. The wrought iron gazebos, for example, are

extremely popular in Italy, Germany, Spain, and a

few other European countries. Though these gazebos

are mostly set up in public parks, the rich and

famous also use them to embellish their vast, mani-

cured lawns.

The indoor furniture, manufactured by Royal, is

slightly different: their designs vary and they are

lighter in weight. In addition, Royal also makes

household utility items such as candlestands and

planters. It has been manufacturing certain items

the styles of which are from the Victorian era. These

lamps, for example, use electric bulbs instead of

wicks, but they are popular, thanks to their antique

looks. Royal's design team constantly looks for new

designs always keeping in mind the preferences of

buyers.

G R Jain

ROYAL ARTS

E-77, M.I.A.

Phase II, Basni,

Jodhpur 342005

Tel: +91-291-2747557

Fax: +91-291-2745756


� Specialises in steel and

wrought iron furniture.

“WROUGHT

IRON FURNITURE

AND GARDEN

ACCESSORIES

HAVE A GOOD

MARKET IN

EUROPE

BECAUSE OF THE

INTRICATE

DESIGNS THAT

WE CREATE IN

JODHPUR.”

Example of royal art

In tune with nature: (Top) A metal planter; (above) a decorative Victorian lamp and a herd of bisons created inblack metal on a wooden board reminds one of theAmerican northwest; and, (left) an anodized and ornatemetal candle stand.

JANUARY 2010 67


S

araswati Art Palace is primarily

into furniture manufacturing:

both straight-line as well as

introducing subtle carvings or at

times with thin metal fittings.

The company's portfolio includes

beds, tables, chairs, wardrobes and side tables. The

markets are Belgium and Holland in Europe, South

Africa as well as United States of America.

Though the in-house design team prepares the

entire range of designs for each product, the compa-

ny does accept suggestions or modifications from

buyers. The type of wood used also depends on the

requirements of the buyers.

Utmost care is taken to ensure quality in pro-

duction and the entire range of glues and varnishes

or lacquer is non-toxic. At the moment, the compa-

ny takes part in exhibitions and fairs held at Greater

Noida and believe that participation in foreign fairs

would help in attracting more retailers.Ashok Lohiya

SARASWATI ART PALACE

INTERNATIONAL LTD.

E-340-341 Boranada Industrial Area

Phase III, RIICO

Jodhpur 342001

Ph: +91-2931-281336-38

Fax: +91-2931-281150

� Specialises in wooden

furniture with a touch of

engravings as per customers

demand.

“AS THE MAJOR

CENTRE FOR

HANDICRAFTS

AND FURNITURE

MANUFACTURING

JODHPUR HAS

ABUNDANCE OF

SKILLED

WORKFORCE”

Furniture according to customers’ demands

(Top, left and right) Furniture with simplicity; and (above, left and right) a con-temporary design of multidrawer cabinet.

68 January 2010


S

avitri Art Exporters specialises in

manufacturing handicraft and gift

items made from iron and wood.

They are the manufacturer and

supplier of wooden handicrafts,

iron handicrafts and gift items,

such as wooden picture frames, serving trays, letter

holders, candle lantern, wood candle holder, wall

sconces, etc.

In business since 1998, Savitri Art Exporters is a

known name in the Jodhpur handicrafts industry.

They produce primarily for export and their target

market is Europe, Germany, Sweden, Norway and

the United States. They also manufacture and

export garden decorative items. Though the compa-

ny has its own design team, they are not averse to

suggestions from buyers on changes or modification

of designs. At the end, it is the quality that makes

all the difference.Gaurav Mittal

SAVITRI ART EXPORTERS

H-143-145, New Industrial Area

Behind New Power House

Jodhpur, Rajasthan

Tel: 91-291-2740643

Fax: 91-291-2747374


� Specialises in

manufacturing gift items.

Here quality is paramount

A garden candle lamp manufactured by Savitri Art Exports

“WE ALSO

MANUFACTURE

AND EXPORT

GARDEN

DECORATIVE

ITEMS”

January 201069


T

he company’s forte is solid

wood furniture marketed exclu-

sively in the United States of

America. The entire process of

production, from seasoning to

the finished product, is done

under one roof. State-of-the-art machines are used to

manufacture the products which in turn assures

accuracy in measurement and, more importantly,

the quantum of wastage is minimal. The advantage

of using modern machines is that the final product is

perfect.

The final touch, of course, is done with paint,

varnish or lacquer. It requires less human effort in

bringing out the gloss. The company's clients prefer

clean, straight-line looks.

Sethia Handicrafts Pvt. Ltd. has also appointed

a German furniture designer to create designs exclu-

sively for its European market. They are confident

that the design changes will not be too different to

adopt. Also, by introducing these subtle changes, the

final product would not look like mass produced

products. The products aim to occupy a niche.

Niraj Sethia

SETHIA HANDICRAFTS

PVT. LTD.

E-76, M.I.A.

Phase I, Basni

Jodhpur 342004

Ph: +91-291-2577112

Fax: +91-291-2577193


� Specialises in solid

wood, straight-line furniture

for the Western markets

“THE

ADVANTAGE OF

JODHPUR IS

THAT THE

WORKFORCE IS

QUITE ADEPT IN

USING MODERN

MACHINES AS

WELL AS

MAKING

HANDCRAFTED

FURNITURE, A

KNOWN ART FOR

THEM”

Incorporating German designs

Straight line and classical tablesproduced by Sethia Handicrafts.

70 January 2010


Vinod Johari

SHEKHAWATI ART

EXPORTS

65-B, Bank Colony

Rai-ka-Bagh,

Jodhpur - 342006

Tel: +91-291-2510535/2510843

Fax: +91-291-2511787


� Solid wood furniture is

Shekawati Art Exports

speciality.

“THE CHANGING

TIMES HELP US

TO INNOVATE AND

THEREBY

IMPROVE QUALITY

THAT HAS A WIDE

APPEAL IN

WESTERN

COUNTRIES”

I

nnovation and quality ought to

be uppermost in manufacturing

artefacts. This is what has been

put into practice by Vinod

Johari and his Shekawati Art

Exports while manufacturing

furniture, handcrafted products or utility items. The

raw material that the company uses is qualitatively

upgraded each year. Manufacturing contemporary

furniture and accessories has been Shekawati Art

Exports’ forte.

The company’s traditional markets for furniture

have been the USA and European countries since

buyers from these countries opt for solid wood furni-

ture rather than veneers. Having established its

brand image in these two markets, Shekawati Art

Exports is planning to diversify to other markets in

Asia and Africa. Vinod Johari participates in exposi-

tions, both overseas and domestic. Reason: buyers

like to touch the furniture, feel its texture as mere

brochures or websites do not portray the quality of

furniture.

Furniture to touch and feel

Contemporary and functional furniture fromShekhawati Art Exports: Solid wood tables,chairs and cupboards have foundpopularity abroad.

January 2010 71


S

hivam Exports concentrates on cabi-

nets, glass fitted or otherwise, with sev-

eral variations. As per them, it is better

to have limited portfolio and concen-

trate on the products to achieve quality

and economies of scale so that end-

users benefit.

They are extremely conscious of the environ-

mental issues and compliances. A sample test is con-

ducted on each batch, before exporting it, by an

independent verification agency for compliances

such as non-toxic and lead-free material being used.

This information is then enclosed with the product

packaging for the reference of the end-users. Even

the packaging material is tested for similar compli-

ances. Each package contains installation instruc-

tion along with the ‘do’s & don’ts’.

Orders for its products are received through a

product catalogue of the company and the products

are then shipped directly to the customers without

any involvement of the middlemen. The buyers are

benefited since the entire procedure is devoid of mid-

dlemen's mark up. This is the only company, per-

haps, which deals directly with the customers.

Dr Anil Lohiya

SHIVAM EXPORTS

E-119, Boranada Industrial Area

Phase III

Jodhpur

Ph: +91-291-2756383

Fax: +91-291-2759252


� Specialises in glass fitted

wooden cabinets, carved

cabinets and painted

cabinets.

“THE FURNITURE

MANUFACTURING

INFRASTRUCTURE

IN JODHPUR HAS

ADVANCED

CONSIDERABLY

AND MANY WORKS

CAN NOW BE

OUTSOURCED”

Direct dealing beneficial for the customers

Cabinets of all kind: (Clockwise from topleft) Cabinets with two drawers tomultidrawers.

72 January 2010


S

tarline Overseas manufactures

very unique artefacts using bone

and horn pieces and embossed

metal sheet cladding over furni-

ture. Though some would say it

was an old art form but credit

does go to them for reviving this art form and bring-

ing it to the notice of international audience. Manu-

facturing them is a painstaking process comprising

several hours and days of labour and is also quite

expensive.

Likewise, embossing metal sheets, mostly brass

and bronze, needs specially designed dies and since

no design is repeated a fresh set of dies is prepared

when the design changes. Starline Overseas are con-

fident that none of their designs could ever be copied

as it would require creating similar dies that costs a

lot.

Their products are meant for niche markets and

for connoisseurs alone. The designs are never repeat-

ed so that the buyer knows there will not be another

object with similar design with other person. There

is a feeling exclusivity amongst buyers.

Sunita Rakesh

Mehta

STARLINE OVERSEAS

H-131, New Jodhpur Industrial Area

Jodhpur 342003

Ph: +91-291-2745320/2512976

Fax: +91-291-2512642


� Specialises in horn and

bone artefacts for high-end

users

“JODHPUR WAS

ONCE FAMOUS

FOR BONE AND

HORN

HANDICRAFT

ITEMS AND IT IS

NOW BEING

REVIVED AGAIN”

Starline Overseas, a symbol of exclusivity

Sense of exclusivity: (Top, right) Woodenshowpiece; (left) beautifully made multi-drawer chest; (above, left) an oval-shapedbox with designer wooden cap; (right)embollished jewellery box; (alongside) aninnovative design of tray.

January 2010 73


S

uncity Art Exporter has

been manufacturing wood-

en furniture and gift arti-

cles for the past ten years.

Keenly aware of environ-

mental degradation, the

company utilises old wood often recycling it to pro-

duce furniture as well as gift articles.

Keeping in mind the globe consciousness about

the harmful effects of environmental degradation,

Suncity Art Exporter’s products have found a ready

market in those countries interested in furniture and

gift items from recycled wood.

Some buyers from European countries insist on

furniture from recycled wood.

Old wood has a natural seasoning and working

with them is quite simple. Carvings on old wood

have a truly special effect. Suncity Art Exporter

reproduces old, traditional Rajasthani designs in

carvings that have a special appeal in Gulf countries.

These designs have a royal touch.

As for the Western markets, there are many buy-

ers who look for carved accessories to decorate their

mansions.

J P Jain

SUNCITY ART EXPORTER

5, Umaid Bhawan Palace, Jodhpur

(Rajasthan)

Ph.: +91-291-2510005

Fax: +91-291-2728634


� Specialises in ethnic

furniture from recycled

wood. Eco-friendly furniture and gift articles

“WE ARE

EXTREMELY

CONSCIOUS OF

ECOLOGICAL

DEGRADATION OF

THE

ENVIRONMENT

BECAUSE OF

FELLING OF

TREES. THAT IS

THE REASON WE

RECYCLE OLD

WOOD”

(Top, left and right) A decorative woodenchest and a wooden case with miniaturepaintings; (above) a carved elephant; and,(below, left and right) a decorative ethnicseat and a wooden trinket box with metalembellishments.

74 January 2010


S

unil Sharma gained experience

by being a vendor for major

exporting houses for two decades

before starting his own unit.

That experience has provided

him the insight to instil quality

in his manufacturing process.

Sushil Udyog has acquired the latest machiner-

ies including a seasoning plant. With adequate

training, the staff produce world-class products.

The focus, since the beginning, has been on the

quality of products, even if the range is limited.

Today, Sushil Udyog has been able to identify and

create the products that are mostly used in the

West: beds, tables, bedside accessories, wine racks

and outdoor furniture.

Jodhpur’s artisans are adept at making table-

tops from waste or recycled wood. Such products

are fancied in Western countries. One of the popu-

lar products that Sushil Udyog sends out is the

wine rack.

Sunil Sharma

SUSHIL UDYOG

F 66-67, M.I.A.

Phase I, Basni,

Jodhpur - 342005

Tel: +91-291-2742748

Fax: +91-291-2745375


� Creates new designs in

furniture using metal.

“JODHPUR’S

FAME TODAY

IS DUE TO

FURNITURE

AND MORE DUE

TO SOLID

WOODEN

CREATIONS”

High quality home furnishing

(Top) A designer wine rack;(above) a wooden centre tableand a small decorative anduseful stool.

January 2010 75


C

arving on stone and marble is an

ancient tradition in the country.

Here Rajasthan gains an edge as it is

home to good quality marble and

naturally skilled artisans who have

achieved proficiency through cen-

turies of work.

The company started work on aluminium casting

and gradually shifted its energies to sheet metal and

later on to stone and marble. Though its main produc-

tion centre is close to marble mines, the entire coordi-

nation is done at Jodhpur. No product is too small or

too big in company's view. It has manufactured eight

metre-wide circular water fountain for an Italian client

alongside several small marble statues, both for indoor

and outdoor use.

The major market for marble products is Europe,

Italy being the largest importer while the United King-

dom clients prefer red stone products. Gazebos on

stone pillars are another favourite product for export.

Kailash Raj Tatiya

TATIYA INDUSTRIES

E-4 A, M.I.A.

Phase II, Basni

Jodhpur 342005

Ph: +91-291-2741087

Fax: +91-291-2721763


� Specialises in stone,

marble, aluminium casting

and sheet metal products.

Stone and marble carvings come back

“THOUGH STONE

AND MARBLE

WORK IS CARRIED

IN MANY PARTS

OF RAJASTHAN,

THE CENTRE OF

GRAVITY IS

SLOWLY SHIFTING

TO JODHPUR”

(Top) Marvellous marble fountain;(above) a picture perfect artistry madewith marble in a park.

76 January 2010


Thar Handicrafts’ main prod-

ucts are manufactured from

wood and metal, mainly iron.

The artisans are excellent in

creating fascinating, intri-

cately carved products and

have, in a way, revived traditional manufacturing

techniques. Most of these products have a good mar-

ket in Western countries.

Thar’s in-house design team keep experimenting

with designs — always keeping in mind what appeals

to Western buyers. Since most of the Asian countries

have a strong handicrafts’ presence in the interna-

tional markets, the products created by Thar are

innovative to withstand the competition. Perhaps,

what is most important is that designs are not

repeated year after year. The manufacturing tech-

nique is traditional and even the paints — vegetable

paints —that are used are those that have been used

over years.

The producer’s traditional foreign markets are

Australia, European countries and the USA, but

Thar Handicrafts is keen on expanding its presence

in other countries as well since there is a lot of scope

for Indian handcrafted products.

MMaanniisshh PPuurroohhiitt THAR HANDICRAFTSB-58/A, M.I.A. Phase II, Basni,Jodhpur 342005Tel: +91-291-2744409/2745244Fax: +91-291-2748973E-mail: [email protected]

� Specialists in traditional,ethnic handcrafted gift itemsof wood and metal.

“RAJASTHAN IS

HOME FOR

BEAUTIFULLY

CRAFTED

TABLETOP AND

GIFT ITEMS. WE

SPECIALISE IN

PRODUCTS THAT

HAVE

UNIVERSAL

APPEAL”

Experimenting with iron

(Top and below) Birds of manyhues share space with royalfigurines in wood.

January 2010 77


T

har International, though a

late entrant in the business of

manufacturing wooden furni-

ture, holds no qualms in com-

peting with some of the estab-

lished players in this field. Its

products and style, both are aimed at the Western

markets.

Thar International’s speciality is straight-line

wooden furniture which provides it the freedom to

manufacture quality furniture. It has its own design

department that comes out with simple yet elegant

styles. However, sometimes buyers do suggest some

modifications in designs, which are well incorporated

by the company. The company, under strict supervi-

sion, has outsourced seasoning of wood for economi-

cal reasons.

There is place for everyone in this vast market and

Jodhpur's wooden furniture is widely accepted in the

Western markets for its designs, quality and compli-

ances. The company does take part in fairs and exhi-

bitions and that exposure gives it a fair idea of mar-

ket requirements since it plans almost six months in

advance.

Hansraj Baheti

THAR INTERNATIONAL

B-58/A, M.I.A

Phase II, Basni

Jodhpur 342005

Ph: +91-291-2744409/2745244

Fax: +91-291-2748973


� Specialises in straight-

line, wooden furniture.

“JODHPUR

HAS GOOD

INFRASTRUCTURE

TO UNDERTAKE

MANUFACTURING

OF FURNITURE,

ESPECIALLY

WOODEN ”

Elegant yet simple designs on wood

(Clockwise from top left) Simply oppulentand designer furniture fit in small as well asbig spaces.

78 January 2010


T

he company is concentrating

its energies to manufacture

gift items only. The products

are made of wood, metal and

glass or combination of all

these. Though the items of

utility are used daily, the decorative ones — be they

wall hangings or on-table displays — need to have a

lasting impression.

The Barun International conducted market

research to understand peoples’ preferences from

each country in Europe, rather than plunging

headlong, since the target markets were in

Europe. This helped the company to fine-tune the

products, the colours, sizes and kind of raw mate-

rial to be used.

Participating in international fairs and exhibi-

tions has helped Raju understand preferences and

the changes likely to happen the next season. The

company’s products are sold in France, Germany,

Spain, a few East European countries and South

Africa. The company is planning to enlarge and

consolidate its market share in countries where its

presence exists before looking at newer markets.

Raju

THE BARUN

INTERNATIONAL

F-716, M.I.A.

Phase II, Basni

Jodhpur-342005

Ph: +91-291-2746928/5120812

Fax: +91-291-274868


� There is no dearth of

design innovations in

manufacturing gift items be

it for display or decorate and

utility meant for daily use.

Only gifts - classy and useful

“THERE IS NO

DEARTH OF

DESIGN

INNOVATIONS IN

MANUFACTURING

GIFT ITEMS AND

THEREFORE,

THERE SHOULD

NOT BE ANY

COMPROMISE

OVER QUALITY”

(Above) Handcrafted birds; (below) areplica of elephant; (alongside) astate-of-the-art showpiece.

January 2010 79


Traditional Handicrafts

Centre has been in the

handicraft business for

the past 32 years and

has done well to pro-

mote and popularise

Rajasthan's handicraft to the outside world. Some of

the items like engraved boxes are coming back into

vogue.

Similarly, large doors, with lots of engraving, fix-

tures and metal embellishments are sought after by

business houses, hotels, farm houses and villas to

enhance their interior décor. These fixtures provide

royal touches to the décor. The company also makes

accessories that complement these fixtures.

Rajasthan is known for its stone work as well as

good quality marble. The marble is used for making

several kinds of products but the most preferred are

water tanks and fountains. Mahendra Gupta designs

water tanks and fountains both for indoors and out-

doors. Again such products have found ready buyers

from corporate circles as well as individuals all of

who are based abroad.

80 January 2010

MMaahheennddrraa GGuuppttaaTRADITIONAL

HANDICRAFTS CENTRENear Circuit HouseUmaid Bhawan Palace RoadJodhpur 342006Tel: +91-291-2512641/2741441Fax: +91-291-510810E-mail: [email protected]

� Specialises in woodenand marble products.

Best of Rajasthan for the world

“RAJASTHAN

ETHNIC DESIGNS

ARE SO

BEAUTIFUL THAT

THEY ARE TRULY

TIMELESS AND

THE WESTERN

COUNTRIES ARE

ENAMOURED BY

THESE DESIGNS”

(Top) A marble lily pool with a decorativefountain; (below left) a wooden chest withinlaid traditional floral motifs; and (right) ahandcrafted door with ethnic trappings.


Documents

A range of antique furniture - EPCHepch.in/gandh/PageNo-61-80.pdf · P ooja International's forte isreproduction of antique range of furniture and even new furniture is given that