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  • A quick overview of InstagramA quick overview of InstagramA quick overview of InstagramA quick overview of Instagram

    Blog Post Date: September 10th, 2012

    Category: Social Media

    Author: Ulrika Hedlund

    Source: http://www.businessproductivity.com/ a-quick-overview-of-instagram

    Last week, September 6th, Instagram was officially welcomed to

    Facebook. This means that Instagrams 16 employees (yes, thats

    correct, they are only 16) will be moving to Facebooks

    headquarters in Menlo Park. The acquisition, that was announced

    back in April, has been pending the Federal Trade Commissions

    approval. The final price tag for Instagram ended up at 735 million

    dollars - not the initial 1 billion due to Facebooks fluctuating stock

    price. A lot has been written about Instagram since the initial acquisition announcement in

    April, but if you are one of those who arent a hundred percent sure of what it is, I thought I

    would use this weeks blog article to give you a quick Instagram overview. This way you

    wont feel like a fool when your twelve year old niece asks you if she can post a picture of

    you on her Instagram.

    What is InstagramWhat is InstagramWhat is InstagramWhat is Instagram? ? ? ? Judging from the price tag you would assume that Instagram is an extremely sophisticated,

    genius application that meets peoples various needs. The truth is that Instagram is

    exceptionally simple. Its an application for your mobile phone that enables you to edit

    pictures you have taken with your mobile phone camera using built in filters and share

    them with others. If you have an Instagram account you can tag pictures, rate and

    comment on other peoples pictures and follow other users. If you want to see how

    Instagram works without downloading, installing and creating an account yourself, you

    can watch this YouTube demonstration of Instagram.

    InstaInstaInstaInstagram backgroundgram backgroundgram backgroundgram background The name Instagram is a combination of the words instant

    and telegram. Instagram was founded by two Stanford

    graduates, Kevin Systrom and Mike Krieger, and launched in

    October 2010. Initially it was only available for the iPhone,

    but in April 2012 Instagram became available for Google

    Android phones as well. Instagram became instantly popular.

    After just a few months they had over one million users from

    all over the world. In July 2012, Instagram had over 80

    million users with 4 billion photos uploaded, and last week

    Instagram announced that they have passed the 5 billion

    photos mark.

  • Who can see Who can see Who can see Who can see Instagram photos? Instagram photos? Instagram photos? Instagram photos? To be part of the Instagram community you need to have an Instagram account. You can

    sign up for one using the Instagram app which is available for iPhones (can also be installed

    on iPads) and Google Android phones. By default your account is public, meaning that

    anyone can see your photos. You can select to have a private account in which case users

    need to be approved by you before they can see your photos. Even if you dont have an

    Instagram account you can view Instagram photos on your PC using a number of web sites.

    One example is Gramfeed. Here you can look at photos that are currently popular or search

    for photos containing specific hashtags. Other web sites for viewing Instagram photos

    include Instagrid, Webstagram, INK361, Instagreat and Photogram.co. To get full access to

    user photos you need to have an Instagram account, but you can still see popular photos

    and do searches on photo tags without an account using some of these web sites.

    Integration with other social networksIntegration with other social networksIntegration with other social networksIntegration with other social networks Instagram integrates with other social media networks such as Facebook, Twitter, Flickr and

    Foursquare. This means that you can post your Instagram photos directly to other social

    platforms so that more users can see your photos. If you add a location to your photograph

    you can post your photo to the location based social network Foursquare. (To learn more

    about social networks read the blog article Making sense of the Social Networking

    Jungle.)

  • How How How How can can can can you you you you use Instagramuse Instagramuse Instagramuse Instagram as a business? as a business? as a business? as a business? Even though Instagram is primarily intended for personal use, sharing photographs with

    your friends and family, Instagram, just like other social networks is being successfully used

    by some businesses to promote their brand and their products. According to a study by

    SimplyMeasured in August 2012, 40% of the leading brands are active on Instagram. Big

    brands like Red Bull, Starbucks and Burberry have hundreds of thousands of followers each.

    In 2011 Ford successfully used Instagram

    to promote their Ford Fiesta. They

    launched a photo competition called

    #Fiestagram Photo Competition where

    users were asked to take pictures

    showing off a particular feature or

    technology found on the Ford Fiesta.

    Ford organized the Fiesta's features into

    six categories: #Starting, #Hidden,

    #Listening, #Entry, #Music, and #Shapes.

    Each category was given its own week.

    Users uploaded their pictures tagging

    them with #fiestagram and the hashtag

    for the week. A team of judges selected

    the winner for each week and at the end

    of the competition, the overall winner was given a brand new Ford Fiesta.

    Is Business Productivity using Instagram? Is Business Productivity using Instagram? Is Business Productivity using Instagram? Is Business Productivity using Instagram? Currently Instagram isnt available for the Windows mobile platform so I cant download

    Instagram to my phone. I have downloaded Instagram to my iPad so that I can follow

    others, but I havent shared any pictures myself yet. Now that Instagram is a part of

    Facebook Im hoping that they will get more development resources and that they will be

    able to develop a good PC app as well as a mobile app for the Windows mobile platform.

    When it becomes available Ill be sure to let you know how you can follow us on Instagram.