A Project Reporton Bajaj Pratik (1)

7/31/2019 A Project Reporton Bajaj Pratik (1)

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A PROJECT REPORTON

SALES MARKETING OF

BAJAJAUTOMOBILESSUBMITTED IN PARTIAL

FULFILLMENTFOR THE AWARD OFTHE DEGREE OFBACHELof BUSINESS MANAGEMENT STUDIES UNDER

THE GUIDANCE OF

Sandhya singh

SUBMITTED BY:

Pratik r. shivsharan

No.112 (BMS III sem., DIV B)


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ACKNOWLEDGEMENT

W i t h a n o v e r w h e l m i n g s e n s e o f g r a t i t u d e , Ia c k n o w l e d g e t h e valuable guidance and consistent

encouragement extended to me by our knowledgeable

faculty members with whose guidance, I amble to accomplish

this endeavor. Their technical acumen and years o f

exper ience have p rov ided me wi th c ruc ia l inpu ts

a t a c r i t i a l stage. I am especially thankful and grateful to my

project guide Dr. who motivated and helped me in completing

my project.


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CERTIFICATE

T h i s i s t o c e r t i f y t h a t V i p u l ,

s t u d e n t o f B M S I I I 3 o f M A H A R A J A

A G R A S E N I N S T I T U T E O F

M A N A G E M E N T S T U D I E S a f f i l i a t e d t o G u r u G o b i n d S i n g h

I n d r a p r a s t h a U n i v e r s i t y , D e l h i h a s

c o m p l e t e d h i s p r o j e c t u n d e rm y supervision.He made this project with my complete

satisfactionand as per the requirement of thecourse.Dr. AMIT

GUPTAProject GuideFaculty(MAIMS)


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INTRODUCTION

B A J A J B r a n d i s t h e v i s u a l e x p r e s s i o n o f o u r

t h o u g h t s a n d a c t i o n s . I t c on ve ys t o e ve ry on e o ur

in ten t ion to cons tan t ly insp i re conf idence .Our customers are the primary audience for our brand. Indeed,

our Brand Identity i s s h a p e d a s m u c h b y t h e i r

b e l i e f i n B a j a j a s i t i s b y o u r o w n v i s i o n .

Everything we do is always reinforce the distinctiveness

and the power of our br an d. We do th is by l i vi ng

o ur br a nd es se n ce an d b y c o nt i nu ou sl y s e e k i n g

t o e n h a n c e o u r c u s t o m e r s e x p e r i e n c e .

O u r b r a n d e s s e n c e encapsu la te s our miss iona t Ba ja j . I t i s t he s ingu la r r ep resen tat ion o f

our terms of endearment with our customers. It provides

the basis on which we g r o w p r o f i t a b l y i n t h e

m a r k e t . B l e n d i n g t o g e t h e r a n d t h e

i m p l i c i t expectations of our customers. By

challenging the given. By exploring the unknown and

thereby stretching ourselves towards future.


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BAJAJ BIKES PRODUCT

Avenger


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The Performance

Feature Advantage Benefit

4 stroke DTSi 200

CC engineDTSi technology

advantages :1. Good power and pick

up.

2. Better fuel efficiency.

3. Lesser emissions.

DC Ignition system

advantages :1. Easy to start due to

low trigger start RPM.

2. Cold startability

improved.

Ride that can be

enjoyed due to

Power packed

performance.

Digital twin spark

ignition.

Oil cooled engine -

bigger oil cooler.

.


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The Convenience

Feature Advantage BenefitPush button

indicator

cancellation.

Just push the

indicator button

to cancel.

Easy to ride without any

driving/operating/maintenance

hassles.

Low Battery

level indicator.

Get the warning

before battery

conks off.

Tripmeter torecord distance

travelled.

Better to claimconveyance

bills.


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The Comfort

Feature Advantage Benefit

Forward foot ridingposture for driver.

Comfortable andrelaxed riding

posture.

Strain free ride.

Low saddle height -

broad saddle seat.

Bucket seat for

comfort over all

drives.

Fatigue free driving.

Special backrest for

the pillion.

Pillion too has been

taken care.

Safe and

comfortable feeling.

Low centre of

gravity.

Better road grip and

stability while on

drive.

Good road holding -

stability.

Wide tyres at front

and rear.

Better grip available. Excellent Road

holding

characteristics.

Duel foam density

seat.

Ensuring comfort for

driver as well aspillion.

Comfort on any

kind of road.

The SafetyFeature Advantage Benefit

Bigger front disc

brakes

Confidence inspiring

brakes.

Safety on drive by

betterbraking/lights.Modified rear brake

arrangement.


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The StyleFeature Advantage Benefit

Low-slung cruiser

looks with a classictank-set fuel gauge

and an optional

windshield

Low slung,dynamic

cruiserlooks.Flamboyant

silver -chrome looks

all over.

Look completely

different from othermotorcycle

drivers.Style

staement of your

own.Just makes you

feel like god.

Chrome plating for

the flamboyant silver

look

Beautifully sculpted

tank for a special

retro feel.


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Bajaj Avenger Dtsi v/s Hero Honda Karizma R

Here are the comparison results based on selected bikes. You

can use this information to find the bike that's best for you

according to price, features and performance. Click on the bikE

model name to go to more detailed information. Or, if you're

ready to buy, click on Get a Quote to get a free price quote

from a dealer near you.

Vs


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OVERVIEW

Model

Variant

StartingWheel Base

Tyre Size

wheel Type

Bajaj Avenger

DTSi

SelfStart KickStart1475 mm

Front 90/90 - 17 49

..

Spokes

Hero Honda

Karizma

Karizma RSelfStart

1355 mm

Front 2.75 x 18,

42P..

ALLOYS

FUEL EFFCIENCY

Fuel Economy

Fuel Capacity

Fuel Reserve

Fuel Type

Charging Duration

40 kmpl

14 litre

3.4 litre

Petrol

---

40 kmpl

15 litre

2 litre

Petrol

---

ENGIN

SPECIFICATION

Engine Type

Displacement

Compression Ratio

Maximum Power

Maximum Torque

Cylinder Bore

StokeIgnition

4Stroke DTSi

200 cc

9.5:1

16.5@8000

BHP@RPM

15.22@6000

[email protected] mm

56.4 mm

CDI

4Stroke

SingleCylind..

223 cc

9.0:1

17.0@7000

BHP@RPM

18.35@6000Nm@rpm

65.5 mm

66.2 mm

AMI Advance


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microprc..

DIMENSIONS

Length

HeightWidth

Clearance

Saddle Height

Curb Weight

Total Weight

Carrying Capacity

Chassis

2195 mm

1070 mm750 mm

162 mm

1475 mm

152 kg

152.00 kg

---

Tubular double

cradl..

2125 mm

1160 mm755 mm

150 mm

---

150 kg

---

---

Tubular Single

Crad..

SAFTY

Brakes

Suspension

Front

Hydraulically-..

Front Telescopic,

14..

Front Dia 276 mm

Dis..

Front Telescopic

Hyd..

DRIVE TRAINClutch

Gear Box

5speed manual

trans..

5Speed

Wet Multiplate

5Speed


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Price

Bajaj Avenger 200 cc Price in Delhi: 69,000/- Indian Rupee Bajaj Avenger 200 cc Price in Mumbai: 77,000/- Indian

Rupee

Bajaj Avenger 200 cc Price in Chennai: 69,000/- IndianRupee

Bajaj Avenger 200 cc Price in Bangalore: 74,000/- IndianRupee

Bajaj Avenger 200 cc Price in Hyderabad: 73,000/- IndianRupee

Bajaj Avenger 200 cc Price in Kolkata: 74,500/- IndianRupee

Bajaj Avenger 200 cc Price in Pune: 70,000/- Indian Rupee


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Pulsar 200ns


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Technology

1. DTS-i2. 4 valve

DTS-i

A patented technology that has made Pulsar the most followed

bike both on the road and in competition R&D labs.

At the heart of every Pulsar is one of the most sophisticatedengine technology this country has ever built. The DTS-i

System. A technological marvel that ensures maximum

performance with the lowest consumption and emission levels

possible. We will be more than happy to let a Pulsarmaniac like

you, get to know the secret behind this breakthrough Pulsar

technology.

Twin Spark Ignition

Normal ignition system has a single spark plug. The flame front

created by the spark takes some time to reach the entire

combustion chamber. Hence the burning of air-fuel mixture is

slow and incomplete.

In case of twin spark, two spark-plugs fire at the same time.

This simultaneous firing and swirl of the air-fuel mixture results

in complete combustion. This action is digitally controlled by


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the DTS-i system (namely the twin spark plugs, TRICS III and

intelligent CDI)

::: Benefit: :::

Complete combustion of air-fuel mixture gives maximum power

without sacrificing mileage output.

Ensures emissions are eco-friendly

Trics III

Power and torque requirements constantly change, depending

on whether the rider is cruising, accelerating or is at high

speeds/max speed.

Throttle Responsive Ignition Control System - III is an intelligentsystem which can quickly adapt ignition timing to suit different

riding characteristics.

::: Benefit: :::

TRICS III helps in achieving a good balance between low-to-

mid range torque and top-end power.

This helps to ride easily in different conditions like flyovers,

hilly areas, dense traffic and highway cruising
http://mypulsar.com/technology.aspxhttp://mypulsar.com/technology.aspx


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Intelligent C.D.I.

The Intelligent Capacitor Discharge Ignition contains a

microprocessor, which continuously senses different speeds

and load on engine and responds by altering ignition timing.

Working together with the TRICSIII system, the

microprocessor's memory provides optimum ignition timings

for any given engine rpm, thereby obtaining the best

combustion performance.

:: Benefit: :::

Improves fuel-efficiency and reduces engine noise and vibration

through smoother power delivery.

ExhausTEC

ExhausTEC' is a device incorporated in the exhaust system. TEC

stands for Torque Expansion Chamber. It is a tuned box

(resonator) fitted onto the header pipe of the exhaust

In the lower rpm zones, the ExhausTEC helps to build a negativepressure pulse (vacuum) at the exhaust valve, thereby sucking

in more air-fuel mixture into the cylinder during intake valve

opening.


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::: Benefit: :::

ExhausTEC produces high torque.

Frequent gear shifting is not required in traffic, as vehicle hasability to pull in higher gears even at lower speeds.

ExhausTEC is patented by Bajaj Auto Ltd

4 VALVE

A typical 2 valve engine has just 1/3 combustion chamber head

area covered by the valves, but a 4 valve head increases that to

more than 50% area. Because of this flow area of intake &

exhaust port / passages leading to valves also get increased.

This facilitates induction of more quantity of charge (air-fuel

mixture) and also evacuation of all burnt gases inside the

combustion chamber ensure faster, cleaner & more efficientcombustion. This engine has 2 intake & 2 exhaust valves

compared to 1 Intake & 1 exhaust Valve of a 2 valve engine.

These valves are smaller & light weight compared to tha

of 2 valve engine. 4 Valves (2 Intake & 2 exhaust valves) are

introduced to improve breathing means intake & exhaust process

of engine..


19/22

Bajaj Pulsar 200NS takes on KTM Duke 200 and

Honda CBR 150R

Bajaj's latest release, Pulsar 200NS goes up against the KTM's

Duke 200 and Honda's CBR 150R to determine which

motorcycle trumps the other two. Even though the three of them

are worlds apart, they go head-to-head against each other as

premium offerings on the Indian market, sayreports.
http://www.rediff.com/getahead/slide-show/slide-show-1-biking-and-motoring-pulsar-200ns-takes-on-ktm-and-honda-cbr/20120720.htmhttp://www.rediff.com/getahead/slide-show/slide-show-1-biking-and-motoring-pulsar-200ns-takes-on-ktm-and-honda-cbr/20120720.htmhttp://www.rediff.com/getahead/slide-show/slide-show-1-biking-and-motoring-pulsar-200ns-takes-on-ktm-and-honda-cbr/20120720.htmhttp://www.rediff.com/getahead/slide-show/slide-show-1-biking-and-motoring-pulsar-200ns-takes-on-ktm-and-honda-cbr/20120720.htm


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Looks

The Bajaj Pulsar 200NS has been given a bit of a different look

than the earlier Bajaj Pulsar bikes. The bike features predator-

like headlamps, broad fuel tank and high tail light. The bike has

been given a sportier touch with the 'triple-spark' sticker on the

engine.

On the other hand, the Honda CBR 150R is way too slimmer

and lighter than CBR 250R.

The bike features telescopic forks in the front and a tube type

monoshock at the rear. The bike features a Y-shaped headlight,

layered fairing and contrasting tail section panel accompanied

by a deep set tail lamp. It has a smaller exhaust and matte black

alloy wheels.

The handlebars of KTM Duke 200 have been tapered the same

way as it has been done in Pulsars. Apart from the handlebars,

the bike includes many Pulsar-inspired features, including castalloy swing arms and blackened trellis frame too.

The bike features upside down forks, unlike telescopic forks that

are found in abundance in almost all bikes. Moreover, radiant

and bright graphics make the look sportier.


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Performance and Handling

The Bajaj Pulsar 200NS has a 199cc engine featuring SOHC

liquid cooled cylinder and triple-spark technology for better

combustion. The engine churns out maximum power of 23.1bhp

and a peak torque of 18.3Nm.

Pulsar 200NS does a 0-60kmph sprint in 3.8 seconds.

The 138kg Honda CBR 150R has an engine with an

approximate displacement of 150cc. The bike features fuel-

injected and liquid cooled engine.

Honda CBR 250R makes peak power of 17.5bhp and the peak

torque of 1.29kgm.

The bike features upside down forks, unlike the usual telescopic

forks. The bike has a tube type mono shock in the rear.

KTM Duke 200 is powered by a 199.50cc DOHC 4 valve per

cylinder engine. The motor of the bike develops peak power of25bhp and maximum torque of 19Nm. It has a top speed of 136

kmph.


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Verdict

The Honda CBR 150R is certainly ideal for beginners and sports

touring, but the pricing of the bike (Rs.1.17 lakh, ex-showroom

Delhi) can certainly discourage many of the enthusiasts.

Pulsar 200NS edges out the others in terms of styling and looks.

The Bajaj KTM Duke 200 is certainly more powerful than both

the two bikes. The Honda CBR 150R already lags in terms of its

price tag.

The Pulsar 200NS has a sub one lakh rupees price tag, while theBajaj KTM Duke 200 has an ex-showroom price of Rs.1.18

lakh.

KTM Duke 200 has an edge over the two as it justifies its price

with its performance. Hence, it is the winner among the three.

Price

Pulsar 200ns : 85000

Documents

A Project Reporton Bajaj Pratik (1)