A Project Report on Nokia

7/27/2019 A Project Report on Nokia

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Literature Review onNokias Marketing Strategy in

India


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LifeCycle

277. Concl

usion30

8. Recommendations

329. Biblio

graphy 34


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Introduction

Day by day, mobile phones are turning into more of necessitythen a luxury. The benefits of the mobile phone are far toomany. Ease of communication, the anywhere, anytime contact -with friends, relations, colleagues and in theory at least theefficiency brought to busy lives (Web 21). Nokias growth inIndia has been substantial. They have led the market with 70%share for long time now. What is interesting is that there is

further scope of improvement in sales. It is a high technologymarket and India being developing country, will see more andmore subscribers to this technology in the future.

This research aims at studying the strategies applied by Nokiain India, the product life cycle of nokia products and theconclusions drawn therein.

About Nokia

Nokia Corporation (NYSE: NOK) is one of the world's largesttelecommunications equipment manufacturers. With headquarters in

Keilaniemi of Espoo, Finland, this Finnish telecommunicationscompany is best known today for its leading range of mobile phones.


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Nokia also produces mobile phone infrastructure and othertelecommunications equipment for applications such as traditionalvoice telephony, ISDN, broadband access, professional mobile radio,voice over IP, wireless LAN and a line of satellite receivers.

Nokia provides mobile communication equipment for every majormarket and protocol, including GSM, CDMA, and WCDMA. Nokia wasestablished in 1865 as a wood-pulp mill by Fredrik Idestam on thebanks of Nokia rapids. Finnish Rubber Works established its factoriesin the beginning of 20th century nearby and began using Nokia as itsbrand. Shortly after World War I Finnish Rubber Works acquired Nokiawood mills as well as Finnish Cable Works, a producer of telephone

and telegraph cables. All three companies were merged as NokiaCorporation in 1967. The name Nokia originated from the river whichflowed through the town of the same name (Nokia).

In the 1970s Nokia became more involved in thetelecommunications industry by developing the Nokia DX 200, adigital switch for telephone exchanges. In the 1980s, Nokia offereda series of personal computers called MikroMikko [1], however,these operations were sold to International Computers, Ltd. (ICL),which was later merged with Fujitsu-Siemens AG.

Nokia also began developing mobile phones for the NMT network;unfortunately, the company ran afoul of serious financial problemsin the 1990s and streamlined its manufacturing of mobile phones,mobile phone infrastructure, and other telecommunications areas,

divesting itself of other items, such as televisions and personalcomputers. In 2004, Nokia resorted to similar streamliningpractices with layoffs and organizational restructuring, although ona significantly smaller scale. Recently, Nokia joined other mobilephone manufacturers to embrace Taiwanese Original DeviceManufacturers.

Nokias Vision : Their Connecting People tagline states their vision to create

a world where everybody is connected everymoment, everywhere and at any time. Their goal is to build


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great mobile products that enable billions of people worldwideto enjoy more of what life has to offer. Their challenge is toachieve this in an increasingly dynamic and competitiveenvironment.

Nokia in India

Nokia has been the pioneer of mobile telephony in India, theexistence here is from 1994. As noted above, the first ever GSMcall in India was made on a Nokia 2110 on its own network.Although the conditions in Indian telecom industry were notvery conducive, Nokia maintained an aggressive strategy.Import of mobile phones was not easy and the tariff applied onthem was as high as 27%. Consumers too were not interestedin purchasing mobile phones as call rates were as high as Rs16per minute ($0.40).Another problem faced by Nokia was highly competitiveenvironment in the industry. Powerful global players likeMotorola, Siemens, Sony andEricsson already had their presence in India in consumerdurables, electronics and engineering sectors, and hence wereaware conditionsprevailing in Indian market.


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The industry got a new life in 1999, when theGovernment of India announced a new telecom policy. The planwas to provide telephones on demand by 2002. A major pointof the policy was to allow unrestricted private entry into almostall mobile service sectors. The mobile service providers wereallowed to share their infrastructures with other operators. Italso helped the private operators to break even faster byallowing them to migrate from fixed license to one-time entryfee with revenue sharing.

However, by 2001, there was steady increase in the demandfor mobile services. The private companies concentrated onproviding basic telephonic services to consumers. By 2002, theindustry was on a high, and with the popularity of mobilephones the customers started demanding better services andlower prices. This led to new innovations and come out withbetter products.

Nokias manufacturing facility in Chennai, Tamil Nadu(South India) exports half its production to more than 59countries. Nokia has invested $250 million since its launch in2006. However, overcoming all odds, Nokia India came out asthe market leader with 49.3% share in 2010 and still continuesto lead with 39%in 2011 (Indu P., 2005) (Web 4). Asia is thefastest growing market for Nokia. Competitors such asSamsung, Motorola and Sony Ericsson have captured huge

market shares. The consumer is going for high technology atreasonable prices. They respect any provider who gives thebest combination of both. Nokia has retained the top spot forquite some time in India

Nokia's key strategy has always been to leadthe market on the basis of technology as it has always held.

The difference it holds is the capability to be more sensitive tothe people with lower purchasing power which hold the majorshare of these growing and developing countries market.


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The Korean mobile phone company Samsung is quickly growingits market share during the last few years. It reported arevenue growth of 21.7% during last year as against Nokiasflat revenue growth. Nokias revenue during 2011 was Rs12929 cr against Rs 12900 cr during 2010.

SWOT Analysis

Strengths: Experience 142 years of History Strong Financial Support for R&D Largest Network of Selling and Distribution

Strong Customer Relation Wide Range of Product for all class


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High Resale Value compared to other competitors Durability Long Battery Life

User Friendly Global Expansion

Weakness: NGage is a flop Low Voice Quality Less Stylish in low priced products. Heavy Sets Market Skimming Prices of High Sets Unlike I-Phone, N97 is complex, tough and not user

friendly.

Opportunities: Increase their presence in the CDMA market, is still

dominated by LG, also concentrate on 3G and Edge New growth markets where cell phone adoption still has

room to go, including India and other countries. Other Hand Held Devices Improvise on Quality of Camera Mini Notebooks

Threats: China Mobiles it has made exact copy of Nokia N96 Cheap and Wide Range Models from Motorola I-phone Apple A fierce competitor for Nokia N97.


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Marketing Strategy

Marketing strategy of a company in a new country plays a vital

role in determining its future in that country. Knowing thatIndian market is very different from other markets it wasalready operating in, Nokia came up with an Indiaspecificstrategy or a glocal strategy. It adapted to the Indianconditions by launching new products and enhancing theproducts with features designed specifically for localcustomers, as well as promotional campaigns targeted atIndian audience to gain a foothold in the market. To capture the

widespread Indian market, it developed an extensivedistribution network which also helped it take its products torural markets in India. Here, to discuss the strategy, weconsider the simple concept of 4 Ps, namely; product(customization), price, place (distribution) and promotion.

PRODUCT:


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1998 was 51st year of Indian independence, hence Nokiaprovided the ring tone of National son Saare Jahan seAchha ye Hindustan Hamara in 5110 model. Theintroductory offer for this model also had inter-changeablecovers. The success of 5110 initiated Nokia to focus onfeature-specific localization. In1999, Hindi (nationallanguage, and mother tongue of 43% Indians) userinterface was provided in Nokia 3210. Also, Nokia also tiedup with Sony music for top 20 hit songs as ring tones. Nokia3210, became an instant hit. The model 3610 was launchedwith an enhancing Hindi text messaging facility in 2001.

The most successful customization came in 2003 whenNokia came with 1100 and 1108 specifically designed for Indianmarket. It had features of anti-slip grip, dust resistance andtorchlight. Since, in India people dont know English in villages,Nokia came up with Saral Mobile Sandesh (SMS in Hindi).Nokia sales increased from 58.2% in July 2003 to 59.6% in July2004.

Nokia was also the first handset manufacturer to launch

games download in India in 2003. It had spearheaded theindustry in online distribution of tones, graphics and gamedownloads. These services did not just increase their sale of mobile phones but were also fruitful as they made huge profitsby selling the games. In 2005, Nokia also launched gamesbased on Indian mythology namely Makhan chor and

Swayamvar. Both were arcade games involving two most of the famous characters namely, Lord Krishna and Arjun.Another feature that Nokia came up with attract youth

was one which enabled the customer to slide in his or herphotograph or for that matter the loved ones,' in the pictureframe behind the phone. This was a part of Nokia 2112 model(CDMA), wherein the message is clear-personalize your phone.Earlier they had a similar feature in GSM handset Nokia 2100.

"We have made a personality statement through the campaign. The feel of the campaign is such that it would evoke a 'sense of


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being,'" said Sanjay Behl, Head of Marketing, Nokia India.Menon, M. (2005)

Nokia also tied up with Bharti cellular in 2005 tocustomize its handsets through which its users could accessmultimedia services by using an additional key on the mobilephone. Also since many FM channels were introduced in India inearly 2000s, Nokia banked on the opportunity by coming withFM phones attracting a lot of youth. Later on in 2005, Nokiacame with SMS services in other Indian languages includingMarathi, Tamil, Bengali and Kannada.

In November 2007, Nokia came with Bollywood

classic movie Sholay preloaded in N95 8GBand N81. This gaveopportunity tocinema buffs to now watch the movie Sholay on the go. The Nseries is a multimedia sub-brand of Nokia. "It is one of thebiggest blockbusters

that the Hindi film industry has churned out. There could have

been nobetter option than this flick, which is liked by every age group

equally," said Vineet Taneja, business director of multimedia,Nokia India. (Web 11)

In another attempt to give India handsets which willenable them to use more features, Nokia is in process of making cheap GPRS enabled handset. In this handset, theusers can surf the net at a very reasonable price. Again

targeting the low and middle income class, who are interestedin using the new facilities available. "We are planning to bringinternet access to all the masses in India through our low-cost handsets... the company is working diligently towards it," saidNokia's Senior Vice President - Entry Business Unit (MobilePhones Business Group) Soren Peterson in an interview. (Web13)


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PRICING:Pricing of the phones was of prime importance for success inIndia. Being a developing country, the purchasing power of thepeople was not high as compared to other developed countries.Research unveiled that phones of lower price range (belowRs8000 or $200 approx.) amounted for 65% of the total sales inIndia. Nokia depended majorly on rural market, therefore,pricing was a major success factor for the company. Nokia didachieve success in India, in spite of the fact, that its handsets

were not the cheapest in the market.Nokia 1100, which was specially launched for India, was

priced at Rs. 4000. This price, although was at a premium ascompared to entry level phones, but was enhanced with severalspecial features which were not available in other phones of thesame price. The head of marketing at Nokia India, Sanjay Behlsaid, The phone is a combination of product benefits andpricing (Web 14). This model further became the best selling

model ever in India. It also increased the brand preference of Nokia from 66% to 77% within 9 months of its launch. Thisshow how nature of Indian consumer is value sensitive. Themajor strategical move by Nokia in this regard was that itcharged a lower price in India than most of other countries forthe same model.


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Nokia's current pricing strategy is based on 2 main theories:1. Penetration pricing - although this strategy is usually forcompanies that are trying to gain instant market share in a new

market, companies who are already well known in the marketstilldo it with new products that carry new technologies so they can

take more market share from their competitors.

2. Competitor based pricing - this is used when there is a lotof competition in the market and a company is looking to takeanothercompanies market share by offering the same or similarproductsfor a lower price, this happens a lot in the communicationsmarketand this strategy is used by every mobile phone producingcompanythat is still in business.

Nokia's pricing strategy has proven very effective, thisis down tothe fact that they first sell their products for high prices andhavevery limited sales but make big profits on each sale, they thenlowerthe price of their product and have lots more sales but theymake lessprofit, but they still make a large profit due to the amount of sales,the other reason that they are so successful is that they offerhighquality products and they sell them for the same price andsometimeseven lower prices than the competition and have now built up


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others. It also provided the after sales services for Nokiashandsets. NPCs were multi brand retails outlets with 60% of their area dedicated to Nokia. While redistribution stockistswere for supplying handsets across India.

HCL also came with Nokia Care Centres (NCCs) forproviding solutions to mobile related problems. These werespread all over the country and provided phone repairingsoftware up-gradation services. They also displayed completerange mobile phones, data products and complete mobilephones accessories.

Another effective concept that Nokia up with in 2005,

was that of Nokia Concept Store in Bangalore in south India. Itwas located in the city centre, MG Road. This concept store isbeing set up with an objective to provide Indian consumer witha truly enhanced mobility experience through its cast andexciting range of Nokia products and mobile accessories. Weare keen to lead a unique mobile retailing experience forconsumers through these touch points Sanjay Behl, HeadMarketing, Nokia India (Web 15). Details as per Nokia website

are given below.

Nokia Concept Store in Bangalore was the country's firstconcept store in India to provide customers a completeexperiential mobile experience. The store measuresapproximately 2,000 square feet and is

designed to reflect the design ethic of the Nokia brand. Thelayout anddesign of the store follows the same pattern as Nokia ConceptStores around the world to guarantee an easy and informativeshopping experience. With a simple-to-navigate setup, opendoorways and low-glare lighting, the store provides a relaxedand satisfying customer experience. The high-tech displayterminals and dedicated areas for Imaging, Smart, Multimedia,Business and Entry phones make it easy for the public to keep


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up to date on the latest technologies and trends in the mobileindustry.

Nokia today has eight Nokia 'Concept stores' inBangalore, Delhi, Jaipur, Hyderabad, Chandigarh, Ludhiana,Chennai and Indore (Web 12).Nokia kept its promise of enhancing the mobile experience of its customers. In October 2007, they launched the first 'globalformat' Nokia Concept Store in Western India at Indore. Thestate-of-the-art Nokia Concept Store will provide mobile phoneconsumers in Indore a world class interactive and informativeshopping experience, allowing them to get a first-handexperience before making a purchase decision.Nokias vast distribution network covered almost every city or

town where mobile network was available.

PROMOTION:Nokia entered India with one for mobile services to start, andhad to establish its non-popular brand. To build credentials thecompany used both print and television campaigns. In the earlydays, print media concentrated on Nokias status, global R&Dand international awards won to establish brand awareness.Even after the market grew, Nokias advertisementsconcentrated on product attributes.

Gaining acceptance of Indian consumer is not as simpleas othercountries. India is a multicultural country, where people havestrong believe in their mythology, nationality and cultures andto add to it, their purchasing power was not as high as othercountries where Nokia was operating. Hence, to achieveapproval of the mobile consumers in India, Nokia decided tolocalize its products heavily. For the purpose of developing the

products specifically for markets with high population and low


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penetration, Nokia developed a team called Mobile EntryBusiness Unit.

Until 2003, Nokia used all their internationaladvertisements with slight modifications in India. For instance,the advertisement for NGAGE showed two young personsgetting bored stuck in traffic jam and then they show themcombat with super natural powers. It showed how NGAGE couldhelp them pass their time. But it did not have a very goodaffect on the Indian audience as they could not relatethemselves to the people over there. There was needed tomake special advertisements for India.

Nokia India marked its special presence inadvertisement world with Made for India ad campaign on thelaunch of Nokia 1100 . This was the fourth advertisementcreated in India but created maximum stir in the industry. Theadvertisement showed that the Nokia 1100 was launched firstin India and addressed all the concerns of Indian consumers.

The advertisement made a clear deviation from hitherto hipurban-focused advertisements that Nokia are known for. Itaimed at highlighting the broad appeal of mobile phones acrossall socio-economic segments of India. The aim was to highlightNokias Indian image.

Analysts believed that Nokia would lose the top endconsumers who attached lot of importance to mobile phones asa style statement. Sanjeev Sharma, Managing Director, NokiaMobile Phones India, said No, not in the least does the latestpiece o communication create dissonance in the minds of consumers with regard to Nokias brand image. The technologydriven ads have created a rub-off on the entire Nokia range.And fashion and lifestyle products create a desire at all levels,be it the first-time urban or rural user. (Dixit, 2004). Theadvertisement was a success, and Nokia 1100 went on tobecome best seller not just in India but also worldwide.

The major reason for handset was, Nokia wasexpecting exponential growth in small towns and rural areas.


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The company planned to build brand loyalty amongst thissegment.

They conducted research to get to know the needs andconcerns of the users of this segment. As Sanjeev Sharma said,One of the things we found out was that the torch is of highvalue. Besides that a major concern was dust People fearedthat dust might penetrate through the gaps of their keypad,and that explains the extensive use of handset covers in India.Another major concern was the grip of the phone, because of the climatic conditions in this country people usually havesweaty palms, and therefore the, what if the handset slips?

One advertisement that Nokia made in 2000 was a publicinterest advertisement, urging users to switch off their cellphones while watching movies. It showed a clip where heropicks up an argument with person sitting in front row in a movietheatre. One of the advertisements was for Nokia 2280 whichwas offered in bundle with reliance mobile connection. This wasa simple one which educated the audience of availability of cheap handset with bundled airtime.

Cricket is considered a religion in India. Nokia has had astrong association with the sport through its advertisements. Inan advertisement released during cricketing season of 2003, acricket fan was watching cricket with his daughter and aprospective groom walks in, the father throws the ball to him,

which he is unable to catch. The dejected young lad starts towalk away, just then the television gets blank. The enthusiastfan is frantically trying to find the score. The boy

gets a message of latest score update on his Nokia mobilephone, impressing the father. The advertisement targeted themiddle class youth of India. Recently, Nokia sponsored the ICC

World Twenty20 2007 in South Africa. To its luck, India won theworld cup and this format of the game was an instant hit in


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India. Nokia also telecast its advertisements during big sportsevents like FIFA world cup, ICC world cup etc. To get themaximum eyeballs for all the advertisements, they make surethat the ad-films are interesting and sophisticated.

Nokia also does on-line marketing a lot. You can seeNokia pop-ups or as-boxed on various websites whenever theylaunch a new product. They also have tie-ups with many onlineretailing websites. These websites market and sell Nokiaproducts as a part of the deal. Recently launched x2 washeavily advertised online on various websites. Nokia have tie-up with Google and other advertising agencies.

Another successful, India-specific campaign was the onewherephones with Saral Mobile Sandesh (Hindi SMS) were promoted.It targeted the rural India, where mobile penetration is low. Theadvertisement showed a postman giving a mobile to a girlwhich was sent to her by her brother so that she can exchangeHindi SMSes with her brother. It was an audience specificadvertisement and encouraged the use of Hindi SMS amongstthe rural population.

Nokia was not the market leader in coloured handsets. Toregain its share, it came up with advertisement Har Jeb meiRang (colour in every pocket) for Nokia 2600. It was a verycolourful advertisement, showing colours spreading out of Nokia phone. It showed the idea of color spreading happiness inevery life. Nokia came up with some good advertisementsaround the end of 2007. One of them starring the superstar of Hindi cinema, Shah Rukh Khan calling Nokia as his friendand companion for 10 years.

Nokia followed model-specific advertising formost part. Different advertisements were made for each model


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of Nokia, making it easy to target the specific audience, whichwill demand that model. Even different media was usedaccording to the audience. Nokia even faced the problem of brand identification in the early stages as there were nospecific signs suggesting that it was an advertisement fromNokia. Nokia India sets a national record certified by the LimcaBook of Records 2012 for organizing the largest gathering of twins in India at a single venue. Nokias Twins Day Out , afirst-of-its-kind festival organised to unveil Nokias new dual SIMphones Nokia C2-00 and Nokia X1-01 saw the presence of 63pairs of twins of different age groups under one roof on June4,2011 in New Delhi.

Nokia ran a digital and radio campaign for about four weeksinviting the twins in the city to launch the new Nokia dual SIMphones and become Nokias Brand Ambassadors for a day. Thefestival saw the presence of twins aged between 15 months to48 years enjoying themselves as they participated in gamesand various fun activities organized by Nokia. The event wasespecially designed and themed around the twin power.
http://telecomtalk.info/nokia-launches-dual-sim-phones-nokia-c2-00-and-nokia-x1-01/68293/#more-68293http://telecomtalk.info/nokia-launches-dual-sim-phones-nokia-c2-00-and-nokia-x1-01/68293/#more-68293http://telecomtalk.info/nokia-launches-dual-sim-phones-nokia-c2-00-and-nokia-x1-01/68293/#more-68293http://telecomtalk.info/nokia-launches-dual-sim-phones-nokia-c2-00-and-nokia-x1-01/68293/#more-68293


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PRODUCT LIFE CYCLE OF NOKIA PRODUCTS

Development: When mobile phones were first introducedthey were low quality technology (bad reception, poorreliability and had a short battery life), high priced (around100 for a basic model) and consumers had to bepersuaded to buy mobile telephones, as they were not yetestablished as a necessity. When products are firstreleased, companies can expect high promotion fee's asthe public are probably not yet familiar with the product.Also when mobile phones were first released they werebulky and hardto use, as product design and development are a keyfigure in success, Nokia had to design phones that weresmaller and simpler for consumers to use. As people hadpaid a lot for earlier, more primitive products they wereobviously not going to pay the same high prices for laterproducts so Nokia had to develop phones that could be


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sold for less and would last longer, this is wherecompanies can expect to pay high production costs.

Nokia typically gives a seven day window to itsexclusive stores which showcase the product and createthe required hype.

Growth: Sales are high and margin contributions arequite good. The product would probably be the categoryleader and demand would be high. In the growth stage of the product life cycle,

companies can expect advertising and promotional coststo be ashigh as in the introduction stage as more companies willenter the market and competition for market share willincrease. Advertising is a proven way of promotingtechnological advanced within a market. The growth stageis also the stage that companies will start to make a profit,based on good market research and a strong sense of branding and a successful marketing scheme. In thegrowth stage profit isn't the only thing that will start todevelop, as there are more companies in the market it isobvious that more technology will be developed and thatwill drive prices higher, this is how companies start tomake profits. Consumers have accepted the product, inNokia's case, mobile phones, as a necessity they will bemore willing to pay higher prices for new phones thatemerge in the market.

Maturity: When a product enters the maturity stage,advertising and promotional prices should decrease, asconsumers are more aware of the product and willresearch new additions to the market instead of being toldwhat is new. During this stage Nokia creates a product

platform depending on the success of the product and


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would introduce an extension with mere cosmetic changesbut at different price points.

Decline: At this point phone sales will be decreasing andpromotion and advertising costs will start to rise again ascompanies fight for the remaining market share andstruggleto make a profit. Once the new introduction has increasedin terms of volume and value contribution, its predecessor

would eventually be phased out. If a company has entereddecline it needs to look at the S.W.O.T forms of analysingtheir market strategy

However Nokia also prolongs a products maturity stage byintroducing new packaging, colour or even enhancements andaccessories

Product Life Cycle of Nokia in India


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CONCLUSION:With the launch of Nokia in the Indian Market it followedan aggressive marketing campaign through constant

advertisements on television and newspapers. Its tag lineConnecting People states connecting people near andfar in various geographical locations with the help of aNokia mobile. An impressive strategy by Nokia was toflood the Indian mobile market with various mobile modelsso that Indian mobile enthusiasts can find mobile handsetswhich suit their requirements and life style. With the helpof this strategy Nokia captured the Indian market and

became the household name and one of the mostpreferred brands in the country. Unique Taglines of Nokiamobiles

I capture moments first Nokia handset 7650i to featurecamera, I referred to camera

Made in India used for the handset Nokia 1100 and thiswas the first mobile to feature a torch on a mobiles topthe advertising strategy was aimed at the low end

consumer Mobile Phones no longer for talking this campaign was

used for the re-launch of handset Nokia 6600 it simplydefined all gaps mobiles have bridged in terms of technology advancements, distance coverage andentertainment and conveyed that mobiles are no longer adevice only to talk.

A New Life this was used for Nokia N series (handsets)

and became an instant hit

Nokias strategy combined focusing on mobile market,establishing crucial distribution partnerships, making earlyinvestments in manufacturing and brand building andconstantly came up with innovative products.


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Nokia followed the First Mover Advantage strategy andconstantly bought mobiles with new designs, features andtechnology and targeted the right customer segment, itprovided value-for-money to its users and a robust brandloyalty for Nokia mobiles was witnessed. Key feature of allNokia mobile was standardized operation in mobilewithout any complexity in functions which made themobile user friendly.Nokia was ahead of its Competitors since its inceptionrivals like Sony Ericsson, Motorola and Samsung were notable to penetrate the mobile market due to complexmobile function and lack of promotional activity thussuccumbing to Nokias aggressive marketing strategy andletting Nokia successfully capture the Indian mobilemarket.

RECOMMENDATIONS:I have found out some areas where Nokia should emphasisemore so that it continues to be the market leader and have anedge over its competitors. These include further focus on

1) Product competitiveness: -The products of Nokia should be superior or at least at par with

the competitors regarding technology, designing and featuresetc.

2) Customer satisfaction: -Nokia should come up with more value added products and

effective after-sales services i.e., service centres should be

well-equipped to handle customer concerns and there should


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be proper co-ordination between them. It should focus oncustomization to gain greater customer satisfaction.

3) Research and Development: -

In order to retain the position of a market leader Nokia shouldincorporate the latest technological innovations into theirhandsets and should put stress on further development.

4) Demand and Supply: -A strong demand and supply network should be established forsmooth availability of products to the customers. So that thecustomers get the product as and when they require it.

5) End to End capability: -Stress should be given on end to end capability by integratingmobile devices applications and infrastructure. Efficient,manufacturing, logistics and high quality products and servicesshould be maintained

Documents

A Project Report on Nokia