A PROJECT REPORT ON

“Comparative Analysis Of Frooti And It’s Competitors In Rasayani”

SUBMITTED BY

ASHISH SRIVASTAVA

UNDER THE GUIDANCE OF SHILPEE mam

HOD- MBA DEPARTMENT

SAROJ INSTITUTE OF TECHNOLOGY & MANAGEMENT LUCKNOW

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Objectives of the Study

1. To evaluate the major competitors of frooti in the market.

2. To determine is there is any relation between consumer’s age group Who likes frooti

and price level of frooti.

3. To know the satisfaction level of customers about prices of frooti.

4. To know the how to improvement of advertising and campaign of frooti in the

market.

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Research Design and Methodology

The sources of data used in this project report are both primary and secondary data.

1. Primary data

Primary data consists of original information gathered from sample size of

200 respondents residing in Mumbai, India.

2. Secondary data

Secondary data consists of information that already exists and that was collected

in the past for some other purposes.

Sample Design:

Size of Sample: The sample size selected for the research is 200 in the area of

Lucknow.

Parameters of Interests: The major parameter of interest is the subgroup of people

who are working professional and web savvy having an experience in online

shopping. The two other subsidiary parameters of interest are:

o The respondent should also have an experience grocery shopping.

o And the female respondent who have an online shopping experience.

Sampling Technique:

Stratified sampling-

1. Stratification is the process of dividing members of the population into

homogeneous subgroups before sampling. The strata should be mutually exclusive: every

element in the population must be assigned to only one stratum. The strata should also be

collectively exhaustive: no population element can be excluded. Then simple random

sampling or systematic sampling is applied within each stratum. This often improves the

representativeness of the sample by reducing sampling error.

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Limitations:

1. Some of the responses might be biased.

2. Most of the survey was carried out in and around Rasayani.

3. It is wholly based on primary data.

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Scope of the study

The scope of study is limited to Rasayani and the sample size is 200.

1. To increase sales of Parle Agro Products.

2. To cope up with competition.

3. To avoid advertising clutter.

4. DATA SCOPE: - Data is collected from the Consumer.

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Industry Introduction

'Parle Products Pvt Ltd based in Mumbai, India has been India's largest manufacturer of

biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit,

Parle-G, and a host of other very popular brands. Its reach spans even to the remotest villages

of India. Many of the Parle products - biscuits or confectioneries, are market leaders in their

category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the

total biscuit market and a 15% share of the total confectionery market in India, Parle has

grown to become a multi-million dollar company.Parle Agro is a food and beverage company

based in Mumbai, India.

Parle Agro - a trusted name in the beverage industry for agro based drinks. Parle Agro is

a leading Indian Beverage Company, the only Indian transnational giant with the past

experience of having successfully launched leading soft drink brands like 'Frooti, Appy

Classic,Appy- Fizz, Bailley Packaged Drinking Water & Confectionery brands like Mintrox

and Buttercup'. Parle Agro strength is our people who have worked towards making our

presence felt throughout the country and all over the world through a strong Mumbai see

network and well-developed strong infrastructure. Parle Agro has its factories located in

Silvassa, Patalganga, Bhopal, Chennai, Ghaziabad and Hyderabad. At Parle Agro, success is

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a habit; where greater heights are achieved through consumer insight, sound business

practices, marketing and sales innovation, with the focus on the consumer. 'Thinking

consumer, Tasting success, Always' - that is what Parle Agro is all about.

In the 1950s the undivided Chauhan family manufactured beverages, water,

confectionery, biscuits, etc. under its registered brand name Parle.

Over the years, the group split into three different companies – Parle Agro, Parle

Bisleri and Parle Products. Currently, all three are separate companies with separate

ownership and management. They also have different products manufactured under them. All

three companies continue to use the family trademark name – ‘Parle’ under which the current

companies are named.

Parle Agro commenced operations in 1984. Starting with only beverages and

diversifying to include bottled water in 1993 and confectionery in 2007. Frooti was the first

product that was rolled out of Parle Agro in 1985. It went on to become India’s favourite

mango drink. It still has a leading market share.

Mr. Prakash Chauhan is the Executive Chairman of Parle Agro.

Schauna Chauhan is the CEO of parle agro .

Alisha chauhan is the Director of parle agro .

Nadia chauhan is the Director of parle agro .

Parle Agro is an Indian company in the beverages industry and has brands like Frooti,

consistent winner of India's fruit beverage brand, Appy, Appy Fizz and packaged drinking

water, Bailley.

A pioneer in the Indian industry, Parle Agro is associated with many firsts. They were the

first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to

introduce fruit drinks in PET bottles

In 2008, Parle Agro forayed into foods with the launch of two confectionery brands,

Mintrox mints and Buttercup candies. This was soon followed by two more brands -

Buttercup Softease and Softease Mithai.

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Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In

2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the company’s

vision of becoming a major player in the foods and beverages industry.

Parle agro products

A) Appy Classic-

Launched in 1986 as an apple nectar and originally available in a white tetra pack with an

apple and leaf graphic, today it comes in black tetra packaging. Appy remains the first apple

nectar to be launched in India.

B) Appy Fizz-

Launched in 2005, Appy Fizz is India’s first sparkling apple drink available in a champagne

shaped PET bottle. Considered the ‘Champagne’ of Fruit drinks

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Appy Fizz is a one of a kind product in the beverage market . Recently, Appy Fizz has

been given a makeover in terms of a new packaging.

Saint Juice: Launched in 2008, Saint Juice is available in three variants – Orange, Mixed

fruit, Grape and Apple. Saint Juice is 100% juice with no added color, sugar or preservatives.

C) LMN-

Launched in 2009, LMN is a fresh take on nimbu pani. It contains real lemon juice and has

no artificial flavors or preservatives. LMN works as an ‘Emergency Lemon Refresher’, and

tastes closest to authentic nimbu pani.

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D) Grappo Fizz-

Launched in 2008, Grappo Fizz is a sparkling grape juice drink. Credited with creating the

sparkling fruit drinks category in India

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Grappo Fizz is along the lines of existing product Appy Fizz. It is purple-red in color and has

no close competition in the market. 2. 3. Snacks & Confectionery.

E) Hippo

HIPPO is a baked snack with the goodness of wheat. It is available in seven flavors from

around the world - Italian Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli,

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Yoghurt Mint Chutney, Indian Chatpatta and Arabian Salted. These baked wheat munchies

have no added MSG, no GMO, no cholesterol and zero trans-fat.

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COMPETITORS OF FROOTI

Maaza is a Coca-Cola fruit drink brand marketed in India and Bangladesh Mango drinks

currently account for 90% of the fruit juice market in India. Maaza currently dominates the

fruit drink category and competes with Pepsi's Slice brand of mango drink and Frooti,

manufactured by Parle Agro.

History

Maaza was launched in 1976 in India. The Union Beverages Factory, based in the United

Arab Emirates, began selling Maaza as a franchisee in the Middle East and Africa in 1976.

By 1995, it had acquired rights to the Maaza brand in these countries through Maaza

International Co LLC Dubai. In India , Maaza was acquired by Coca-Cola India in 1993

from Parle-Bisleri along with other brands such as Limca, Citra, Thums Up and Gold Spot.

As for North America, Maaza was acquired by House of Spices in 2005.

Slice - Pure Mango Pleasure

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Brand History

Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to

become a leading player in the category.In 2008, Slice was relaunched with a 'winning'

product formulation which made the consumers fall in love with its taste.

Brand Advantage

With the launch of “Aamsutra” campaign in 2008 along with a winning taste & most

appealing pack graphics, Slice created disruptive excitement in the category and celebrated

mango indulgence like no other.As a first ever by any brand in the Juice and Juice Drinks

Category, Bollywood’s reigning Diva, Katrina Kaif was signed on as the Brand Ambassador

on Slice.

Brand History

Tropicana was founded in Bradenton, Florida, USA, in 1947. And is now enjoyed almost

everywhere in the world. Carefully nurtured for over 50 years, it has matured into one of

the most respected beverage brands. Today it is the World's no. 1 juice brand and is

available in 63 countries. Since 1998, it has been owned by PepsiCo, Inc. Tropicana

Premium Gold was re-launched as Tropicana 100% in year 2008.

Brand Advantage

It continues to select the best in fruit to craft high-quality juices, create original products,

pioneer innovative processes and explore new markets for its products. It is devoted

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towards a healthful lifestyle by ensuring that the products are naturally nutritious and

provide the daily benefits that one needs.

DABUR REAL FRUIT JUICE

Real has been the preferred choice of consumers when it comes to packaged fruit juices,

which is what makes India's No. 1 Fruit Juice brand. A validation of this success is that Réal

has been awarded ‘India’s Most Trusted Brand’ status for four years in a row.

Real is endorsed by PFNDAI

The nutritional contents of Réal Fruit Juices & Nectars are endorsed by PFNDAI -- Protein

Foods & Nutrition development Association of India.

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GODREJ JUMPIN MANGO JUICE

The foods division of Godrej Industries produces and markets edible oils, vanaspati, fruit

drinks, fruit nectar and bakery fats. The division has two state-of-the-art manufacturing

facilities: at Wadala in Mumbai, the capital of the western Indian state of Maharashtra; and at

Mandideep near Bhopal in the northern Indian state of Madhya Pradesh.

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PROFILE OF THE ORGANISATION

MISSION

“We will be the leaders in our business by – maintaining high quality, introducing new and

innovative products, reaching every part of India, remaining customer-centric, constantly

upgrading our knowledge and skills.”

“To provide consumers superior, wholesome agro based food and drink bands through

which Parle can build a profitable; growth oriented organization.”

HISTORY

In 1929 a small company by the name of Parle products emerged in British dominated India.

The intent was to spread joy and cheer to children and adults alike, all over the country with

its sweets and candies. The company knew that it wouldn't be an easy task, but they decided

to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture

sweets and toffees. Apart from the factories in Mumbai and Bangalore Parle also has factories

in Bangalore Parle also has factories in Bahadurgarh in Haryana and Neman in Rajasthan,

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which are the largest biscuit and confectionary plants in the country. Additionally, Parle

products also have 7 manufacturing units and 51 manufacturing units on contract.

OBJECTIVE: -

To build successful channel relationships (vendor to partner)

To assess the critical success factors when selling through distributors

To outline terms and conditions for establishing partnerships

To integrate sales and marketing objectives

Quality Assurance

All the products of Parle Agro Pvt. Ltd. are manufactured under the most hygienic

conditions. Great care is exercised in the selection & quality control of raw materials,

packaging materials. Rigid quality standards are ensured at every stage of the manufacturing

process. Every batch of drink, packaged drinking water and confectioneries are thoroughly

checked by quality experts using the most modern equipment.

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PRODUCT RANGE

“FROOTI” – Mango Drink

“APPY” – Apple Drink

“APPY FIZZ” – Carbonated Apple Drink

“BAILLEY” – Packaged Drinking Water

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Analysis of Data

1) Where do you purchase frooti ?

(a) General Store (b) Pan Shop

(c) Sweet Shop (d) Canteen.

Option No. of respondent Percentage

General Store 84 42

Pan Shop 56 28

Sweet Shop 50 25

Canteen. 10 05

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Interpretation-

2) Which brand of soft drink you deal in.

(a) Frooti (b) Maaza

(c) Slice (d) Jump in

(e) Dabur Real (f) Others.

Option No. of respondent Percentage

Frooti 65 32.5

Maaza 36 18

Slice 26 13

Jump in 22 11

Dabur Real 26 13

Others 25 12.5

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Interpretation-

In the outlet the mostly soft drink are available and Frooti and Maaza are the more frequent

soft drink which is found and other soft drinks are available i.e. Slice, Jump in, Dabur real.

3 ) Which brand is the nearest competitor of frooti brand in your opinion?

(a) Dabur Real (b) Maaza

(c) Slice (d) Jump in

(e) Others.

Option No. of respondent Percentage

Dabur Real 13 6.5

Maaza 84 42

Slice 75 37.5

Jump in 25 12.5

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Others 03 1.5

Interpretation-

According to the retailer the nearest competitor of Frooti is the Maaza and Slice. Other soft

drink are the Jump in and other local fruits juice.

4 ) Which company have better distribution network?

(a) Frooti (b) Maaza

(c) Slice (d) Jump in

(e) Dabur Real (f) Others.

Option No. of respondent Percentage

Frooti 60 30

Maaza 54 27

Slice 40 20

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Jump in 16 08

Dabur Real 20 10

Others 10 05

Interpretation-

The distribution network of the Frooti brand is good as regards to their near competitors like

Maaza and Slice. According to the retailer point of view because the manufacturing unit of

Frooti is found in this state.

5) Which is most preferred size of the bottle by you?

(a) 200ml (b) 300ml

(c) 500ml (d) 1000ml

(d) 1500ml (Use more than one tick)

Option No. of respondent Percentage

200ml 65 32.5

300ml 40 20

500ml 29 14.5

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1000ml 45 22.5

1500ml 21 10.5

Interpretation-

According to the given data it shows that the maximum selling of the bottle and TCA pack is

in 200ml, 500ml, and 1000ml. So the best preferred size is 200ml and 500ml.

6) You know the difference between branded and non branded soft drink?

(a) Yes (b) No

Option No. of respondent Percentage

Yes 170 85

No 30 15

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Interpretation-

In the market the maximum customer know about the branded soft drink so this is advantage

for the soft drink brand in the market.

7) What do you feel about the price of soft drinks

(a) Very high (b) High

(c) medium (d) low

(e) Reasonable

Option No. of respondent Percentage

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Very high 24 12

High 70 35

medium 51 25.5

low 36 18

Reasonable 19 9.5

Interpretation-

According to the mostly retailer opinion the price of soft drink is high so the branded

company need to change the price of the soft drink that helps to increase the sales.

8) Do you feel a price reduction will increase the sales of branded soft drinks?

(a) Yes (b) No

Option No. of respondent Percentage

Yes 145 72.5

No 55 27.5

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Interpretation-

If the price of the soft drinks will reduced then the sales will be increase as per the given data.

9) Which medium affected to you to buy?

(a) Television (b) Magazine/Newspapers

(c) Display (d) Hoardings

(e) campaign

Option No. of respondent Percentage

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Television 75 37.5

Magazine/Newspapers 40 20

Display 30 15

Hoardings 25 12.5

campaign 30 15

Interpretation-

In the given data explain that the advertising media is the most prominent than other media so

we can say that for improving sale of fruit soft drink should be use this media and that will

affect the sale in the market.

10) Do you think that aggressive advertisement further increase the sales volume of

frooti?

(a) Yes (b) No

(c) No reply

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Option No. of respondent Percentage

Yes 120 60

No 45 22.5

No reply 35 17.5

Interpretation-

Aggressive advertisement is the beneficial promotional activities for the sale promotion.

Maximum retailer are agree from the aggressive advertisement.

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FINDING AND CONCLUSION

1. In the outlet the mostly soft drink are available and Frooti and Maaza are the more

frequent soft drink which is found and other soft drinks are available i.e. Slice, Jump

in, Dabur real.

2. In the market the most customer age segment is the 15 to 35. They are the prominent

to visit the retail shop and purchase the soft drink. So the brand need to focus on this

segment of customers.

3. According to the mostly retailer opinion the price of soft drink is high so they Prefer

Frooti.

4. Aggressive advertisement is the beneficial promotional activities for the sale

promotion. Maximum retailer are agree from the aggressive advertisement.

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BIBLIOGRAPHY

Websites:

1. www.isource.com

2. www.frooti.com

Books:

3. Statistical Method by S.P.Gupta.

4. Research Methodology by C.R.Kothari.

5. Methodology of research in social sciences by Krishna swami.

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