A Project Report on Comprative Study of Vodafone & Aitel Telecom Services

8/3/2019 A Project Report on Comprative Study of Vodafone & Aitel Telecom Services

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A

SEMESTER PROJECT REPORT

ON

COMPARATIVE STUDY OF VODAFONE ANDAIRTEL TELECOM SERVICES

For the partial fulfillment of the degree of Master of Business Administration

GUIDED BY

Mr. Fawad Ali Khan

Department Of Business ManagementFACULTY OF MANAGEMENT AND RESEARCH

SUBMITTED BY

Mohd Ismail Khan

MBA (MARKETING)

Roll No. 1000122064

M.B.A First Year

SESSION 2010-2011

INTEGRAL UNIVERSITY,

. Kursi Road, Lucknow


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FACULTY OF BUSINESS MANAGEMENT

INTEGRAL UNIVERSITY

Dasauli, Kursi road Lucknow:226026

CERTIFICATE

This is to certify That Mr. Mohd Ismail Khan, a student ofMBA 1stYear has

completed the project report on COMPARATIVE STUDY OF VODAFONE

AND AIRTEL TELECOM SERVICES under my guidance and

supervision.

The behavior of the student was found to be highly appreciable and satisfactory.

I wish him/her all the best for his/her future.

Supervisor

(Mr.Fawad Ali Khan)

Facculty of Business Management

Integral University,Lucknow


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ACKNOWLEDGEMENT

Accomplishment of tasks and objective is achieved by guidance and

blessings of elders, teachers, nears and dears and of course by the

grace of Almighty. It is a great opportunity for me to register my

acknowledgements to all of them.

It has been a profound privilege for me to have an opportunity to

work under Mr. Fawad Ali Khan Faculty of Management &

Research .

I wish to Acknowledge my deep sense of gratitude to all, faculty

of MBA Department for accomplishment of this project report

as well as for every sphere pertaining to successful completion of this

course.

Finally, I pay my regards to all, who directly or indirectly helped

in collection, compilation, editing and other related works for

accomplishment of this project study.

Thanking You,

With Sincere Regards

Mohd Ismail


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CONTENTS:-

Serial No. Page No.

1. Introduction 1-11

2. Executive Summary 12-15

3. Company Profile 16-36

Airtel 17-28

Vodafone 29-36

4. Objective of study 37-38

5. Research methodology 39-45

6. Data Analysis 46-58

7. Findings 59

8. Limitations 60

9. Conclusion 61-62

10. Recommendations 63-64

11. Annexure 65-68

12. Bibliography 69-70


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1910:The first car-telephone

1924: The first car-mounted radio-telephone

1937: Early conventional radio-telephone development

The modern era begins

1946: The first commercial American radio-telephone service

1947: Cellular systems first discussed

1948: The first automatic radio telephone service

1969: The first cellular radio system

1973: The Father of the cell phone

1978: First generation analog cellular systems begin

1980: Growth of Japanese cellular development

1981: NMT -- the first multinational cellular system

1982: The rise of GSM

1990: North America goes digital: IS-54

Trends in Mobile Communications


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The growth and penetration of sophisticated digital

communication systems, infrastructures, and services, has been

increasing constantly over the last decade. Examples of these

services are the Internet, electronic mail, multimedia, pagers,

PDA's, and mobile telephony. From marginal penetration 15

years ago, these systems and services are becoming a commodity

in both professional and consumer markets worldwide. The

developments in these fields are still going strong. In particular,

rapid advances - both in technology and services - can currently

be observed in wireless and mobile systems that support the

communication of different media, such as data, speech, audio,

video and control.

Current wireless network and mobile phone services roll-out

is centered around four available technologies, namely WAP,

UMTS, Bluetooth, and mobile positioning systems. The wireless

application protocol (WAP), initially carried by second generation

GSM and in the future by third generation UMTS wireless

networks, will turn the mobile phone into a networked smart-

phone capable of low to medium data rate Internet

functionalities. Bluetooth will allow for short-range data

communication between consumer appliances in a domestic


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environment. Positioning systems will become integral part of

mobile phones such that services can be made dependent on the

location of the user in the network.

When projecting the progress in mobile networks and

services into the future, three developments are of importance. In

the first place, we can observe that more and more mobile phone-

like devices start to include accessories such as a small

keyboard, a display, and a speech interface. Such communication

and information-oriented systems are emerging as hybrids

between the mobile phone and the wireless laptop personal

computer. With higher bit rates supporting more advanced

services, the integration of the personal computer and personal

communication devices will be pushed even further.

In the second place, we observe that computing resources

are becoming ubiquitously - that is everywhere and at all time -

available. We will soon live in an environment that supports us

by providing ubiquitous Computing for a wide variety of tasks

and services. Daily life consumables, durable products and

services already contain an ever-increasing number of sensors,

actuators, processing units, and (embedded) software. The


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personal computer has entered daily life as a necessary

commodity, and the development of sophisticated communication

systems in today's society relies heavily on the availability of

computation resources.

Finally, we observe that communication and computing is

becoming increasingly personal. The device (and therefore the

user) is always on-line, the user is identifiable, the device can be

personalized, and the system knows about the users position.

Cellular Mobile Pricing Structures and Trends

Successful growth and diffusion of mobile communication

services is focusing greater attention on how mobile relates to

fixed networks. Accordingly, it is necessary for regulatory

authorities to review current frameworks in those instances

where regulation might impede the offering of certain pricing

structures, such as calling party pays. This issue is critical in

putting fixed and mobile networks on an equal footing, so the

potential for competition between networks can be exploited.
http://www.oecd.org/dataoecd/54/42/2538118.pdfhttp://www.oecd.org/dataoecd/54/42/2538118.pdf


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Testing the demand for new pricing structures can be left to the

market. Successful growth and diffusion of mobile

communication services is focusing greater attention on how

mobile communication relates to the Internet and electronic

commerce. This report reviews and benchmarks the pricing of

emerging services such as short message services. These services

are the harbingers of? third generation? information services over

mobile networks, and policy makers need to review current

regulatory frameworks to enhance pricing innovation and

competition in the provision of these services.


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Individual customizationAn important trend in our society is agility or mass

individualization. Consumer behavior is much more volatile,

much less predictable and increasingly concerned with instant

gratification. The expectation is that in due course this trend

towards individualization will become a more important factor in

the emerging markets too, particularly in the urban areas. As

well as setting quality standards for products, this attitude also

demands delivery at the right time and in the right place. At any

moment, wherever the consumer may be, it has to be possible to

satisfy his or her requirements; it is a question of the consumer

as a "moving target" and how we can increase our chances of

"scoring a hit".

In modern thinking about categories of consumers, every

consumer has something of this instant consumer in his or her

make-up, alongside other possible descriptions, such as

"rational", "social" and "responsible". What's more, this can vary

according to the product category. One moment, moreover, this

instant consumer will be demanding products on the basis of

flavor, convenience or cheapness, and in the next breath will be


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voicing concerns about the environment, animal welfare or his or

her own health. The likelihood is that in the long term health, the

environment and animal welfare will be significant factors in the

concept of quality, as safety already is.

Changes in consumption patterns are an important factor in

this development. While the retail trade is evolving from

supermarket to household service provider in response to mass

individualization, consumers are increasingly also obtaining their

food through other outlets: company canteens, take-away meals,

snack bars, old people's homes etc. "Young couples" in Europe

are rapidly moving towards the situation that already exists in

the United States, where 50% of the food consumed is prepared

outside the home. This places different demands on products in

terms of keeping qualities (shelf life), convenience and

presentation.

Consumer-driven technology development

These trends in the market and among consumers generate

a demand for a more differentiated and more rapidly changing

product range and also call for a different approach to technology

development (dedicated production systems). In the future there


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will have to be product development that takes the dynamic of

the market and the divergent wishes of the consumers as its

starting point and uses the technologies of the future:

biotechnology, separations technology, sensor technology and

modern information technology (IT). To achieve this, product

development will have to be tackled in a more structured way,

and knowledge deriving from different areas of research will have

to be integrated more effectively. The development of sensor

technology in the agro sector, for instance, requires the

integration of materials technology, biotechnology and process

technology. New scientific developments also provide interfaces

through which the sector may respond to wishes relating to

health: both the information about genetic aspects and the new

insights into bioactive components - substances that, in low

concentrations, affect human health - offer interesting prospects

of made-to-measure food!

In the future, "made-to-measure food" will also mean "food

produced in a way that the public finds socially acceptable". Such

aspects as the environment, animal welfare etc. will play a major

role. This will have to be specifically taken into account in the

development of technology.


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From chains to flexible networks

As well as imposing requirements in terms of technology

development, trends such as mass individualization call for a

responsive answer to a sharply fluctuating market demand. This

places considerable demands on the organization of agricultural

production chains. The full vertical integration of links in a chain

can mean a loss of flexibility. It would appear to be more efficient

to opt for a continuation of the development of the chain concept;

leading to responsive networks that combine the advantage of co-

ordination with the flexibility of more loosely linked

organizations. These independent organizations work closely

together in the flow of goods along the chain in order to achieve

the desired "customer value" at the lowest possible cost.


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EXECUTIVE SUMMARY

Profile of: Mr. Sunil Mittal, Executive Director and Chief

Executive Officer Airtel Mobile Communications Ltd.

Mr. Rajan Swaroop is a qualified professional with over 21 years

of working experience in Automotive, Telecom and IT industries.

Mr. Swaroop is a graduate of Mechanical Engineering from IIT

Delhi and Post Graduate in Management from Indian Institute of

Management, Ahmedabad.

In the last 9 years in Escorts, he has handled various roles

including Head of Strategic Planning and Investment at

Corporate Office. He was the Director & CEO of Telecom

Equipment manufacturing company, Escorts Communications

Limited and currently as CEO of a set of Internet Services

Companies - Airtel Limited.

Whilst in the strategy role, Mr Swaroop was involved in

setting up of Airtel; in Escorts Communication, he was involved


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in a turn around; whilst in Airtel, four new businesses were set

up.

Prior to Escorts, Mr Swaroop spent six years in

operating roles with automotive and light engineering company

like MICO (subsidiary of Robert-Bosch) and Metal Box. Another

six years was spent in the IT Industry with Computer Point,

where he was responsible for business development, marketing

and subsequently, as a profit center head.

During these years, he has also been associated with

education exchange programs with international business

schools such as Kellogg's Business School, North Western

University and Georgetown University, New York.

He is interested in reading, gardening, listening to

music etc. His wife, Poonam has been in advertising and

marketing field for 15 years with leading advertising companies

and currently involved in supporting some social service

organisations.


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Profile of: Mr. Rajan Dutta, Chief of HR & TQM

Mr. Rajan Dutta is an Economics Honours Graduate and an

MBA. He has also done Post Graduate Diploma in HRD from

Ahmedabad and in Training & Development from ISTD, Delhi. A

specialist Trainer, Job Evaluator & Total Quality Management

facilitator, Mr. Dutta has successfully introduced and

implemented some of the HR & TQM interventions in

organizations and professional bodies that he has been

associated with.

He has held senior level positions during his last 20 years

of work in companies like Vam Organics, Modi Xerox and RPG

Group where he was the Group Vice-President-HR

He is currently the Chief of HR & TQM in Airtel Mobile

Communications Ltd. Mr. Dutta is the Chairman of National

Centre for Quality Management (NCQM) Delhi, Executive

Committee Member of Delhi Management Association. He was the

past President of National HRD Network-Delhi and currently the

Board Member of HRD Network, National Chapter. He is also a

member and speaker to various HRD Committees like CII, FICCI,

ASSOCHAM, AIMA and several other professional and

educational institutions in India and abroad.


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AIRTEL

Airtel comes to you from Bharti Cellular Limited - a part of

the biggest private integrated telecom conglomerate, Bharti

Enterprises.

Bharti provides a range of telecom services, which include

Cellular, Basic, Internet and recently introduced National Long

Distance. Bharti also manufactures and exports telephone

terminals and cordless phones. Apart from being the largest

manufacturer of telephone instruments in India, it is also the

first company to export its products to the USA. Bharti is the

leading cellular service provider, with a footprint in 15 states

covering all four metros and more than 7 million satisfied

customers.


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VISION:

To make mobile communications a way of life and be the

customers' first choice.

MISSION:

We will meet the mobile communication needs of our customers

through:

Error- free service delivery

Innovative products and services

Cost efficiency

Unified Messaging Solutions

CORE VALUE:

We will delight our customer with our simplicity, speed &

innovation.

We will honours our commitment.


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We will follow the highest standard of professional integrity

& behaviour.

We will respect individual, build winning teams and lead by

example.

We will create a fun filled and friendly workplace.

Airtel Mobile Communications Limited

Bharti Tele-Ventures Limited was incorporated on July 7,

1995 for promoting investments in telecommunications services.

Its subsidiaries operate telecom services across India. Bharti

Tele-Ventures is India's leading private sector provider of

telecommunications services based on a strong customer base

consisting of 7.42 million total customers, which constitute, 6.76

million mobile and 657,000 fixed line customers, as of April 30,

2004.

Bharti Tele-Ventures vision for its mobile business is To

make mobile communications a way of life and be the

customers first choice.


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The mission is to meet the mobile communication needs of the

customer through 1) error free service 2) Innovative products and

services and 3) cost efficiency. The Companys strategic objective

is to consolidate its leadership position amongst the mobile

service providers in India.

The Indian mobile market, according to the COAI, has increased

from approximately 1.2 million subscribers as of March 31, 1999

to approximately 29.21 million subscribers as of June 30, 2004.

Despite this rapid growth, the mobile penetration rate in India, at

approximately 2.8% as of June 30, 2004, is significantly lower

than the average mobile penetration rate in other Asian and

international markets.

The number of mobile subscribers in India is expected to show

rapid growth over the next four years. By 2006 it is projected at

50 million by COAI and 44 million by Gartner.

Bharti Tele-Ventures believes that the demand for mobile services

in India will continue to grow rapidly as a result of the following

factors:

Lower tariffs and handset prices over time;


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Growth in pre-paid customer category;

Greater economic growth and continued development

of India's economy;

Higher quality mobile networks and services; and

Greater variety and usage of value added services.

Bharti Tele-Ventures, through its subsidiary has the licenses to

provide GSM services in all the twenty-two telecom circles in

India. It proposes to consolidate all its subsidiaries providing

mobile services under Bharti Cellular Limited.

As of June 30, 2004, approximately 92% of India's total mobile

subscriber market resided in the Company's sixteen mobile

circles, which collectively covered only 56% of India's land mass.

MOBILE STRATEGY

Capture maximum telecommunications revenue potential with

minimum geographical coverage to maximise its revenues and

margins.

Build high quality mobile networks by deploying state-of-

the-art technology to offer superior services.


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Use the experience it has gained from operating its existing

mobile networks to develop and operate other mobile

networks in India and to share the expertise across all of its

existing and new circles.

Attract and retain high revenue generating customers by

providing competitive tariffs, offering high quality customer

support, proactive retention programs and roaming

packages across all of its mobile circles.

Provide affordable tariff plans to suit each segment of the

market with a view to expand the reach, thereby increasing

the mobile customer base rapidly.


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Some services which we are providing:-

SMS

Astrology

Music Messaging

Ring tones

Dial-a-Ring tone

Logos

Blinking SMS

Flash SMS

Jokes

Love Logos

Caller Line

Identification

Voice Mail

Itemised Billing

Inquiry Services

Picture Messages

Yahoo Dating

Yahoo! Mail

Yahoo Messenger

Group Messaging

Mobile Banking

News Updates
http://sms.htm/http://sms.htm/http://astro.htm/http://astro.htm/http://musicmessaging.htm/http://musicmessaging.htm/http://ring.htm/http://ring.htm/http://dialring.htm/http://dialring.htm/http://logo.htm/http://logo.htm/http://blinksms.htm/http://blinksms.htm/http://flash.htm/http://flash.htm/http://jokes.htm/http://jokes.htm/http://lovelogo.htm/http://lovelogo.htm/http://cli.htm/http://cli.htm/http://cli.htm/http://cli.htm/http://cli.htm/http://voicemail.htm/http://voicemail.htm/http://ibilling.htm/http://ibilling.htm/http://inquiry.htm/http://inquiry.htm/http://picture.htm/http://picture.htm/http://ydating.htm/http://ydating.htm/http://yahoomail.htm/http://yahoomail.htm/http://yahoo.htm/http://yahoo.htm/http://groupmessaging.htm/http://groupmessaging.htm/http://cellbanking.htm/http://cellbanking.htm/http://news.htm/http://news.htm/http://news.htm/http://cellbanking.htm/http://groupmessaging.htm/http://yahoo.htm/http://yahoomail.htm/http://ydating.htm/http://picture.htm/http://inquiry.htm/http://ibilling.htm/http://voicemail.htm/http://cli.htm/http://cli.htm/http://lovelogo.htm/http://jokes.htm/http://flash.htm/http://blinksms.htm/http://logo.htm/http://dialring.htm/http://ring.htm/http://musicmessaging.htm/http://astro.htm/http://sms.htm/


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COMPANYS PLANS

PREPAID PLANS

Think over for if one of these represents you, we have a

solution for you. Start thinking prepaid is our advise!

So what exactly is this prepaid! It is simply a way of going

cellular by paying for the talk time in advance. For e.g. if you feel

that you need Rs. 300 worth of talk time for a month, you can

buy a recharge coupon which gives you that much talk time on

your cell phone. Once that money gets exhausted you can buy

another recharge coupon for the same or different denomination

depending on your future need.

Prepaid allows you to be in control of your cellular expenses

even while you are spending. You will be surprised that today In

India, Prepaid connections account for almost 60 to 70 percent of

the total new entrants into cellular telephony. Thats because

almost every one of us wants to be in control of our cellular

expense.


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ADVANTAGES OF PREPAID

Some of the many advantages that you enjoy with Airtel Pre-

Paid...

Total Cost Control

Enjoy the liberty of total cost control with your Airtel Pre-paid!

Re-charge as much as you feel the need to! Now that's what we

call complete freedom!

No Rentals

Buy an Airtel prepaid card without having to pay any rentals!

No deposits

Your Airtel prepaid card comes without you having to pay

heafty deposits!

STD/ISD facility till the last rupee

Now experience complete freedom like never before with Airtel!

Our STD/ISD facility allows you to make long distance calls in

India and Overseas from your cellular phone!

Instant Balance Inquiry

Check your talk-time instantly by calling our toll-free number!

60 second pulse


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Airtel provides you with a 60-second pulse rate! Freedom for

you to experience like never before!

Instant Recharge

Avail of instant recharge on your Airtel prepaid card with just

a few simple steps!

24-hour recharge facility

With our round-the-clock recharge facility, recharge you Airtel

prepaid card anytime, anywhere!

Caller Line Identification

Call Line Identification gives you the power to know the phone

number of the calling party even before you answer the call,

thus giving you the choice to either reject or take the call. It

provides the added advantage of saving the incoming number

directly in the Handset Phone Book. So that the next time you

want to call the same person, you don't need to retype his

number, simply use your phone book.

Call Divert, Call Hold and Call Wait

Avail of special services like call waiting, call hold and call

divertall with your Airtel prepaid card!

Short Messaging Service (SMS)

With Airtels Short Messaging Service (SMS), send messages


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and jokes to your friends and colleagues, anytime anywhere!

SMS based Information Services

With Airtel's SMS based information services; you can get up

to-the-minute cricket scores, order flowers as well as send

couriers or check your daily horoscope!

Voice Mail service

Voice Mail lets you receive messages even when your handset

is switched off or when you are outside the coverage area. You

can listen to your messages whenever you feel like, from

anywhere in the world. Voice Mail can store up to 75

messages, with each message of two-minute duration.

POST PAID PLANSAirtel welcomes you to a vibrant world of unlimited

opportunities. More exciting, innovative yet simple new ways to

communicate, just when you want to, not just through words but

ideas, emotions and feelings. To give you the unlimited freedom

to reach out to your special people in your special way.


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CUSTOMER CARE

Do you need any clarifications on your bills? Do you

have any feedback or query on our Products & services? You can

call us, send us an E-mail or meet us in person. We shall be glad

to help you out in every possible way.

CONTACT US BY PHONE

If you are on Airtel, just call us on 121 your Airtel Prepaid

phone.

If you are on Airtel postpaid, just call us on 9897012345 or

toll free 121 from your Airtel Postpaid phone.

These toll free numbers however, cannot be dialed when you

are roaming.


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Vodafone

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced

operations in 1994 when its predecessor Hutchison Telecom acquired the

cellular license for Mumbai. Vodafone Essar now has operations in 22 circles

with over 63.34 million customers*.

Over the years, Vodafone Essar, under the Hutch brand, has been named the

Most Respected Telecom Company, the Best Mobile Service in the country

and the Most Creative and Most Effective Advertiser of the Year.

Vodafone is the worlds leading international mobile communications company.

It currently has equity interests in 27 countries across 5 continents and 40

partner networks with over 289 million proportionate customers worldwide. Vo

dafone has partnered with the Essar Group as its principal joint venture partner

for the Indian market.

Essar Global Limited (EGL) is a diversified business group spanning the

manufacturing and services sectors of Steel, Energy, Power, Communications,

Shipping & Logistics, and Projects. The group has operations and investments

in India, Canada, USA, Africa, the Middle East, the Caribbean and South East

Asia and employs 30,000 people worldwide


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VISION:

To make mobile communications a way of life and be the

customers' first choice.

To make effective services for multimedia phone .

MISSION:

We will meet the mobile communication needs of our customers

through:

Error- free service delivery

Innovative products and services

Cost efficiency

Unified Messaging Solutions


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Some services which we are providing:-

SMS

Astrology

Music Messaging

Ring tones

Dial-a-Ring tone

Logos

Blinking SMS

Flash SMS

Jokes

Love Logos

Caller Line

Identification

Voice Mail

Itemised Billing

Inquiry Services

Picture Messages

Yahoo Dating

Yahoo! Mail

Yahoo Messenger

Group Messaging

Mobile Banking

News Updates
http://sms.htm/http://sms.htm/http://astro.htm/http://astro.htm/http://musicmessaging.htm/http://musicmessaging.htm/http://ring.htm/http://ring.htm/http://dialring.htm/http://dialring.htm/http://logo.htm/http://logo.htm/http://blinksms.htm/http://blinksms.htm/http://flash.htm/http://flash.htm/http://jokes.htm/http://jokes.htm/http://lovelogo.htm/http://lovelogo.htm/http://cli.htm/http://cli.htm/http://cli.htm/http://voicemail.htm/http://voicemail.htm/http://ibilling.htm/http://ibilling.htm/http://inquiry.htm/http://inquiry.htm/http://picture.htm/http://picture.htm/http://ydating.htm/http://ydating.htm/http://yahoomail.htm/http://yahoomail.htm/http://yahoo.htm/http://yahoo.htm/http://groupmessaging.htm/http://groupmessaging.htm/http://cellbanking.htm/http://cellbanking.htm/http://news.htm/http://news.htm/http://news.htm/http://cellbanking.htm/http://groupmessaging.htm/http://yahoo.htm/http://yahoomail.htm/http://ydating.htm/http://picture.htm/http://inquiry.htm/http://ibilling.htm/http://voicemail.htm/http://cli.htm/http://cli.htm/http://lovelogo.htm/http://jokes.htm/http://flash.htm/http://blinksms.htm/http://logo.htm/http://dialring.htm/http://ring.htm/http://musicmessaging.htm/http://astro.htm/http://sms.htm/


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COMPANYS PLANS

PREPAID PLANS

Think over for if one of these represents you, we have a

solution for you. Start thinking prepaid is our advise!

Prepaid allows you to be in control of your cellular expenses

even while you are spending. You will be surprised that today In

India, Prepaid connections account for almost 60 to 70 percent of

the total new entrants into cellular telephony. Thats because

almost every one of us wants to be in control of our cellular

expense.

ADVANTAGES OF PREPAID

Some of the many advantages that you enjoy with Vodafone Pre-Paid...

Total Cost Control

Enjoy the liberty of total cost control with your Airtel Pre-paid! Re-charge as

much as you feel the need to! Now that's what we call complete freedom!

No Rentals

Buy a Vodafone prepaid card without having to pay any rentals!


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No deposits

Your Vodafone prepaid card comes without you having to pay heafty deposits!

World calling card

To provide facilities for the calling on the basis of one call in minute in the our

country or across the country.

STD/ISD facility till the last rupee

Now experience complete freedom like never before with Airtel! Our STD/ISD

facility allows you to make long distance calls in India and Overseas from your

cellular phone!

Internet connectivity

Vodafone provide internet surfing and downloading facilities.

Instant Balance Inquiry

Check your talk-time instantly by calling our toll-free number!

60 second pulse

Vodafone provides you with a 60-second pulse rate! Freedom for you to

experience like never before!

Instant Recharge

Avail of instant recharge on your Vodafone prepaid card with just a few simple

steps!


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24-hour recharge facility

With our round-the-clock recharge facility, recharge you Airtel prepaid card

anytime, anywhere!

Credit balance

Vodafone provide 10 Rs credit .

Caller Line Identification

Call Line Identification gives you the power to know the phone number of the

calling party even before you answer the call, thus giving you the choice to

either reject or take the call. It provides the added advantage of saving the

incoming number directly in the Handset Phone Book. So that the next time you

want to call the same person, you don't need to retype his number, simply use

your phone book.

Call Divert, Call Hold and Call Wait

Avail of special services like call waiting, call hold and call divertall with

your Vodafone prepaid card!

Short Messaging Service (SMS)

With Vodafone Short Messaging Service (SMS), send messages and jokes to

your friends and colleagues, anytime anywhere!


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Voice Mail service

Voice Mail lets you receive messages even when your handset is switched off or

when you are outside the coverage area. You can listen to your messages

whenever you feel like, from anywhere in the world. Voice Mail can store up to

75 messages, with each message of two-minute duration.

POST PAID PLANS

Vodafone welcomes you to a vibrant world of unlimited opportunities.

More exciting innovative yet simple new ways to communicate, just when you

want to, not just through words but ideas, emotions and feelings.

CUSTOMER CARE

Do you need any clarifications on your bills? Do you have any feedback

or query on our Products & services? You can call us, send us an E-mail or meet

us in person. We shall be glad to help you out in every possible way.


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OBJECTIVES OF THE STUDY

To study the consumer trends in telecommunication sector.

To study consumer decision-making & preferences.

To study marketing strategies adopted by Airtel.

To study the level of customer satisfaction in Airtel.

To study the market potential.

To study customer purchase decision behaviour.

To understand the needs of different consumer segments.

Comparative study of different mobile companies.


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RESEARCH METHODOLOGY:An Introduction

Meaning of research

Research in common parlance refers to a search

for knowledge. One can also define research as a scientific and systematic

search for pertinent information as a specific topic. In fact, research is an

are of scientific investigation. The Advanced Learners Dictionary of Current

English lays down the meaning of research as a careful investigation or

inquiry specially through search for new facts in any branch of

knowledge.Redman and Mory define research as a systematized effort to

gain new knowledge. Some people consider research as movement, a

movement from the known to the unknown. It is actually a voyage of

discovery. We all possess the vital instinct of inquisitiveness makes us probe

and attain full and fuller understanding of the unknown. This

inquisitiveness is the mother of all knowledge and the method, which man

employs for obtaining the knowledge of whatever the unknown, can be

termed as research.

Research is an academic activity and as such the term should

be used in a technical sense. According to Clifford Woody research

comprises defining and redefining problems, formulating hypothesis or

suggested solutions; collecting, organizing and evaluating data; making

deductions and reaching conclusions; and at last carefully testing the

conclusions to determine whether they fit the formulating hypothesis.


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Defining the research problem:

A researcher must find the problem and formulate

it so that it becomes susceptible to research. Like a medical

doctor, a researcher must examine all the symptoms (observed by

him) concerning a problem before he can diagnose correctly.

And therefore, I have also defined the research

problem i.e. to study consumer trends, behavior, preferences and

level of satisfaction in Airtel & Vodafone communication Ltd.

Research methodology:

After defining the research problem the foremost

step will be planning for the further investigation. Preparing the

blue print to undertake the research called research design. In

other words,

A research design is the arrangement of condition for collection

and analysis of data in a manner that aims to combine relevance

to the research purpose with economy in procedure".


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Research Approach

The research approach for the purpose was secondary

research to collect the information on the subject.

Research Instrument

I used direct observation, customer data & survey as research

instrument.

Research Design

In this project use exploratory research design and for data

collection fill-up the questionnaires from the customer of mobile,

survey of the market and some information collect by interview of

the users of the cellular at West Delhi

Area of ResearchFor the purpose of this Study researcher was take all the dealers dealing in telecomm services

Ghaziabad.

Sample size

Size of the sample is taken from the 60.


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Sources of Data:

Direct observation

Airtel& Vodafone website

Books for marketing management

Surveys and customer data & report

Research Data

Data is the key activity of marketing research. The

design of the data collecting method is backbone of research

design.

Data constitute the foundation of statistical analysis

and interpretation. Hence the first step in statistical work is to

obtain data.

Data can be obtained from two important sources, namely:

1. Primary Data

2. Secondary Data

Primary Data:

Primary data are gathered for the specific purpose or for

a specific research project, consist of original information for the

fulfillment of project objective.


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When the data are required for the particular study can be found

neither in the internal record of the enterprises nor in published

sources. In some cases it may become necessary to collect

original data.

Primary data can be collected in four ways:-

1.Observation

2.Focus

3.Survey

4.Experiment

Secondary data:

Secondary data are the data, which already exists

somewhere. Secondary data provide starting point for research

and after that the advantage of low cost and ready availability.

Secondary data can be divided into two types:

1.Internal data

2.External data

When researcher uses the data that has already been

collected by other data are called secondary data. Secondary data


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can be obtained from journals i.e. internal sources report,

government publication and books, professional bodies etc.

Internal data are reports and memos generated within

an organisation to facilitate its operations. External data are

those specially produce for outside consumption.


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Interpretation:

Airtel services increases in few years.

10%

60%

20%

10%

Q1.For how long you have been using airtel

serviceS?

0-2 years b) 2-5 years c) 5-10 years d) More than 10 years


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Interpretation:

Customers are satisfied with the services of Airtel and customers are adopting

Airtel.

20%

30%35%

10%

5%

Q2. Which services Are you using?

Reliance Vodafone Airtel tata indicom other


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Interpretation:

Some customers are brand loyal they cannot prefer others

services but mostly customer like Airtel.

10%

25%

30%

20%

15%

Q3. Among them which brands you prefer

most?

RELIANCE VODAFONE AIRTEL IDEA OTHER


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Interpretation:

Most customers are having good experience with

Airtel.

30%

40%

20%

10%

Q4.How would you rate the experience with

Airtel?

Excellent Good Average Below


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Interpretation:

Most of the customers search the information

before purchase.

70%

30%

Q5.Do you collect any information search

before making purchase?

Yes No


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Interpretation:

Network strength plays an important role in

purchasing a connection.

10%

30%

30%

10%

20%

Q6.If yes, which sources used?

) Magazines Dealers Sales executives Operator references Reference from friends


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Interpretation:

Reliance communication is effective, customers are well aware of

various promotional activities of reliance.

30%

20%20%

10%

20%

Q7.Which Company provide plan at most

attractive Price?

RELANCE VODAFONE AIRTEL TATAINDICOM OTHER


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Interpretation:

Reliance provides cheaper plans at minimum call rates to the

customers in the compression of airtel & Vodafone.

20%

25%

20%

30%

5%

Q8.Which Company produces minimum call

rates?

VODAFONE AIRTEL TATA INDICOM RELIANCE OTHER


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Interpretation:

Vodafone provide better satisfaction in compression to other services.

30%

25%

15%

10%

20%

Q9.Which Company provides better

customer satisfaction?

AIRTEL VODAFONE TATA INDICOM RELIANCE OTHER


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Interpretation:

Vodafone and airtel both are same in compression to other phone services.

20%

10%

25%

30%

15%

Q10.Which company provide good

promotional schemes?

AIRTEL BSNL VODAFONE RELIANCE OTHER


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Interpretation:

Customers are aware with the various promotional activities being run by airtel

services.

30%

20%25%

10%

10%

5%

Q11.Which Company provides good after sales

services?

AIRTEL RELIANCE VODAFONE IDEA BSNL OTHER


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Interpretation:

Maximum numbers of customers are very satisfied with airtel in compression

of other services.

30%

25%

20%

10%

15%

Q12.Which companys pricing strategies are better

according to their features?

AIRTEL VODAFONE RELIANCE TATAINDICOM OTHER


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FINDINGS

In the present scenario of telecommunication market customers

are too much selective

Today customers collects vaious information before purchase

Airtel is expanding its market day by day with the help of different

promotional activities

Network strength is playing an important role in the

telecommunication market

Airtel is having better numbers in Pre-paid as as customers choice

Customers are satisfied with the services of Airtel and customers

are adopting Airtel

Most customers are having good experience with Airtel

Coordination between various departments must be improved

The ZBM & ZSM must visit the A class retailers frequently


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LIMITATIONS

NO Profit is without limitation become essential to figure out the various

constraints that we underwent during the study

1.During the study on many occasions the respondent groups

gave us a cold shoulder.

2.The respondent from home primary data was gathered any

time displayed complete ignorance about the complete

branded range which was being studied.

3.Lack of time is the basic limitation in the project

4.Retailer /wholesalers refuses the co-operate the queries.

5.Money played vital factor in whole project duration.

6. Lack of proper information experience also because hurdle

for me.


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CONCLUSION

AIRTEL CONNECTIONS ARE SELLING BECAUSE OF BEST

NETWORK COVERAGE.

GOOD RELATIONSHIP OF FOS. & REATILER IS BEING

HELPFUL IN SELLING.

LARGE MARKET COVERAGE, EASY AVAILABILITY OF

COUPONS.

CUSTOMER CARE NUMBER DOES NOT CONNECTS EASILY

AND EXECUTIVES THERE WERE ALSO NOT AWARE OF THE

SCHEMES.

VODAFONE CONNECTIONS ARE SELLING BECAUSE OF

BEST NETWORK COVERAGE.

Good service is the way to retain clients


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I have made following recommendation to the company after

doing the summer training there:

INCRESIN DATA TRANSFER SPEED IN INTERNET

The company should modify its credit policy as they only

the target the cash paying customer who are not easy to

trace.

The company should emphasis more on the quality of

pharmaceuticals product it was mostly claimed by the

exporters that their receipt from company doesnt matches

with the samples quality shown before giving order.

The company should makes its marketing strategy flexible

enough in order to face competitions

The co. should keep an eye on the proper delivery of the

good to the exporter on time as it has been recommended by

exporter to make the delivery on time.

The co. should takes the opinion of exporters from time to

time to know what problem they are facing from the

company s side and if any change they require in Present

supplying condition.


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ANNEXURE


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No

Q6.What is the features you look for in services before subscribing?

Brand credibility Price and discount

Value for money

After sales services

Q7.Which. Company provides plans at most attractive Price?

Reliance

Vodafone

Airtel Tata indicom

Others

Q8.Which Company provides minimum call rates?

Reliance

Vodafone Airtel

Tata indicom

Other


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Q9.Which Company provides better customer satisfaction?

Reliance

Vodafone

Airtel Tata indicom

Others

Q10.Which Company provides good promotional schemes?

Reliance

Vodafone

Airtel

Bsnl

Others

Q12.Which companys pricing strategies are better according to their features?

Reliance Vodafone

Airtel

Tata indicom

Other s


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Books Consulted:

Kotler, Philip, -Marketing Management, Pearson publication, New Delhi;2005, Page No75-96.

P.C.Tripathi, -Research Methodology, Sultan Chand & sons publication,New Delhi; 2007 Page No.38-86.

Levin Rubin, - Business Statistics, Pearson publication, New Delhi;2000, Page No47-96.

Websites & Search Engine:

www.airtelworld.com

www.vodafone.co.in

www.researchandmarket.com

www.info-shop.com

www.smartmobs.com

www.yahoosearch.com

AIRTELs reports

Books & magazine on mobile communication
http://www.airtelworld.com/http://www.airtelworld.com/http://www.vodafone.co/http://www.vodafone.co/http://www.researchandmarket.com/http://www.researchandmarket.com/http://www.info-shop.com/http://www.info-shop.com/http://www.smartmobs.com/http://www.smartmobs.com/http://www.yahoosearch.com/http://www.yahoosearch.com/http://www.yahoosearch.com/http://www.smartmobs.com/http://www.info-shop.com/http://www.researchandmarket.com/http://www.vodafone.co/http://www.airtelworld.com/

Documents

A Project Report on Comprative Study of Vodafone & Aitel Telecom Services