Upload
giridhar-prabhu
View
215
Download
0
Embed Size (px)
Citation preview
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
1/67
A PROJECT REPORT ON
A Perceptional Analysis On
Banning Of Social Networking Websites At Work
Submitted to
OSMANIA UNVERSITY
For
The partial fulfillment of B.com (Honours) Degree Course
(2009-2012)
By
Vibhore Goel
(Roll No. : 110009407136)
INDIAN INSTITUE OF MANAGEMENT AND COMMERCE
Adj. to Telephone Bhavan, Khairtabad.
Hyderabad 500 004.
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
2/67
DECLARATION
I, Vibhore Goel, student of Indian Institute Of Management and Commerce
(Khairtabad), Hyderabad, affiliated to Osmania University pursuing B.COM HONOURS
hereby declare that the project work entitled A Perceptional Analysis On Banning Of
Social Networking Websites At Worksubmitted to Indian Institute Of Management and
Commerce is a record of an original work done by me under the guidance of my
supervisor, Mr. A.V. Ayyapu Reddy, Faculty Member of IIMC.
1100-09-407-136
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
3/67
CERTIFICATE
This is to certify that Vibhore Goel, bearing Hall Ticket No. 1100-09-407-136 has
satisfactorily completed the project work on A Perceptional Analysis On Banning Of
Social Networking Websites At Workunder the guidance of Mr. A.V. Ayyapu Reddy,
project supervisor in partial fulfillment of B.COM HONOURS course during 2011-2012
as prescribed by OSMANIA UNIVERSITY, Hyderabad.
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
4/67
ACKNOWLEDGEMENT
I would like to express my deep sense of gratitude to all those who have assisted and
guided me in the completion of my project work and helped me achieve the objectives
of the study.
I would like to thank all the respondents of the survey who have given their valuable
time to answer the questionnaire.
I am also thankful to our college principle, Mr. K. Raghuveer, and vice principle, Mr. A.V.
Ayyapu Reddy who is also my project supervisor, for guiding me throughout the study
and helping me in successfully completing the project.
I also thank our college librarian, Mrs. S. Geeta who has assisted me in finding valuable
information whenever necessary.
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
5/67
INDEX
Unit No. Topic Page No.
1 Introduction To SocialNetworking
1
2 Objectives AndMethodology
13
3 Facebook And TwitterProfile And Social
Networking At Work
17
4 Analysis OfPerception Towards
Social Networking
32
5 Conclusions AndSuggestions
54
Bibliography
Annexure
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
6/67
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
7/67
Page | 1
UNIT 1
INTRODUCTION TO SOCIAL NETWORKING
Contents:
Social NetworkingMeaning
History
Social Impact and Interaction
Typical Structure of the websitesEmerging trends in social networking
Application Domains
Issues
Market share of Social Networking Websites
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
8/67
Page | 2
SOCIAL NETWORKING
A social networking service is an online service, platform, or site that focuses on
building and reflecting of social networks or social relations among people, who, for
example, share interests and/or activities. A social network service consists of a
representation of each user (often a profile), his/her social links, and a variety of
additional services. Most social network services are web-based and provide means for
users to interact over the Internet, such as e-mail and instant messaging. Online
community services are sometimes considered as a social network service, though in a
broader sense, social network service usually means an individual-centered service
whereas online community services are group-centered. Social networking sites allow
users to share ideas, activities, events, and interests within their individual networks.
The main types of social networking services are those that contain category places
(such as former school year or classmates), means to connect with friends (usually with
self-description pages), and a recommendation system linked to trust. Popular methods
now combine many of these, with Facebook, Google+ and Twitter widely used
worldwide.
History
The potential for computer networking to facilitate new forms of computer-mediated
social interaction was suggested early on. Efforts to support social networks via
computer-mediated communication were made in many early online services, including
Usenet, ARPANET, LISTSERV, and bulletin board services (BBS). Many prototypical
features of social networking sites were also present in online services such as America
Online, Prodigy, and CompuServe. Early social networking on the World Wide Web
began in the form of generalized online communities such as Theglobe.com (1995),
Geocities (1994) and Tripod.com (1995). Many of these early communities focused on
bringing people together to interact with each other through chat rooms, and
encouraged users to share personal information and ideas via personal web pages by
http://en.wikipedia.org/wiki/Usenethttp://en.wikipedia.org/wiki/Bulletin_board_systemhttp://en.wikipedia.org/wiki/America_Onlinehttp://en.wikipedia.org/wiki/America_Onlinehttp://en.wikipedia.org/wiki/Prodigy_%28online_service%29http://en.wikipedia.org/wiki/CompuServehttp://en.wikipedia.org/wiki/Geocitieshttp://en.wikipedia.org/wiki/Tripod.comhttp://en.wikipedia.org/wiki/Tripod.comhttp://en.wikipedia.org/wiki/Geocitieshttp://en.wikipedia.org/wiki/CompuServehttp://en.wikipedia.org/wiki/Prodigy_%28online_service%29http://en.wikipedia.org/wiki/America_Onlinehttp://en.wikipedia.org/wiki/America_Onlinehttp://en.wikipedia.org/wiki/Bulletin_board_systemhttp://en.wikipedia.org/wiki/Usenet7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
9/67
Page | 3
providing easy-to-use publishing tools and free or inexpensive web space. Some
communities - such as Classmates.com - took a different approach by simply having
people link to each other via email addresses. In the late 1990s, user profiles became a
central feature of social networking sites, allowing users to compile lists of "friends" and
search for other users with similar interests. New social networking methods were
developed by the end of the 1990s, and many sites began to develop more advanced
features for users to find and manage friends. This newer generation of social
networking sites began to flourish with the emergence of SixDegrees.com in 1997,
followed by Makeoutclub in 2000, Friendster in 2002, and soon became part of the
Internet mainstream. Friendster was followed by MySpace and LinkedIn a year later,
and, finally, Bebo. Attesting to the rapid increase in social networking sites' popularity,
by 2005, it was reported that MySpace was getting more page views than Google.
Facebook, launched in 2004, has since become the largest social networking site in the
world.
Social Impact
Web-based social networking services make it possible to connect people who share
interests and activities across political, economic, and geographic borders. Through e-
mail and instant messaging, online communities are created where a gift economy andreciprocal altruism are encouraged through cooperation. Information is particularly
suited to gift economy, as information is a non-rival good and can be gifted at practically
no cost.
Facebook and other social networking tools is increasingly the object of scholarly
research. Scholars in many fields have begun to investigate the impact of social-
networking sites, investigating how such sites may play into issues of identity, privacy,
social capital, youth culture, and education.
Social Interaction
Put simply, social networking is a way for one person to meet up with other people on
the Net. That's not all though. Some people use social networking sites for meeting new
http://en.wikipedia.org/wiki/Classmates.comhttp://en.wikipedia.org/wiki/User_profilehttp://en.wikipedia.org/wiki/SixDegrees.comhttp://en.wikipedia.org/wiki/MySpacehttp://en.wikipedia.org/wiki/LinkedInhttp://en.wikipedia.org/wiki/Bebohttp://en.wikipedia.org/wiki/MySpacehttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communitieshttp://en.wikipedia.org/wiki/Gift_economyhttp://en.wikipedia.org/wiki/Reciprocal_altruismhttp://en.wikipedia.org/wiki/Cooperationhttp://en.wikipedia.org/wiki/Gift_economyhttp://en.wikipedia.org/wiki/Nonrival_goodhttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Identity_%28social_science%29http://en.wikipedia.org/wiki/Privacyhttp://en.wikipedia.org/wiki/Social_capitalhttp://en.wikipedia.org/wiki/Youth_culturehttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Youth_culturehttp://en.wikipedia.org/wiki/Social_capitalhttp://en.wikipedia.org/wiki/Privacyhttp://en.wikipedia.org/wiki/Identity_%28social_science%29http://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Nonrival_goodhttp://en.wikipedia.org/wiki/Gift_economyhttp://en.wikipedia.org/wiki/Cooperationhttp://en.wikipedia.org/wiki/Reciprocal_altruismhttp://en.wikipedia.org/wiki/Gift_economyhttp://en.wikipedia.org/wiki/Online_communitieshttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/MySpacehttp://en.wikipedia.org/wiki/Bebohttp://en.wikipedia.org/wiki/LinkedInhttp://en.wikipedia.org/wiki/MySpacehttp://en.wikipedia.org/wiki/SixDegrees.comhttp://en.wikipedia.org/wiki/User_profilehttp://en.wikipedia.org/wiki/Classmates.com7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
10/67
Page | 4
friends on the Net. Other's use it to find old friends. Then there are those who use it to
find people who have the same problems or interests they have, this is called niche
networking. Following this trend is the emerging trend of people meeting online to meet
offline. More and more relationships and friendships are being formed online and then
carried to an offline/in person setting. Social networking sites play a vital role in this area
as well, being able to meet someone as a "friend" and see what common interests you
share and how they have built up their friend base and "likes" you can truly see a more
whole picture of the person you are talking with and most sites are free instead of being
pay based which allows younger people with stricter budgets to enjoy some of the same
features.
Typical structure of these websites
Basics
Social networking sites share some conventional features. Most often, individual users
are encouraged to create profiles containing much information about them. Users can
often upload pictures of themselves to their profiles, post blog entries for others to read,
search for other users with similar interests, and compile and share lists of contacts. In
addition, user profiles often have a section dedicated to comments from friends and
other users. To protect user privacy, social networks usually have controls that allow
users to choose who can view their profile, contact them, add them to their list of
contacts, and so on.
Additional features
Some social networks have additional features, such as the ability to create groups that
share common interests or affiliations, upload or stream live videos, and hold
discussions in forums.Lately, mobile social networking has become popular. In most
mobile communities, mobile phone users can now create their own profiles, make
friends, participate in chat rooms, create chat rooms, hold private conversations, share
photos and videos, and share blogs by using their mobile phone. One of the most
popular wireless services for social networking in North America is Facebook Mobile.
http://en.wikipedia.org/wiki/Group_%28online_social_networking%29http://en.wikipedia.org/wiki/Group_%28online_social_networking%297/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
11/67
Page | 5
Emerging trends in social networking
As the increase in popularity of social networking is on a constant rise, new uses for the
technology are constantly being observed.
At the forefront of emerging trends in social networking sites is the concept of "real-time
web" and "location-based." Real-time allows users to contribute content, which is then
broadcast as it is being uploaded - the concept is analogous to live radio and television
broadcasts. Twitterset the trend for "real-time" services, wherein users can broadcast
to the world what they are doing, or what is on their minds within a 140-character limit.
Facebook followed suit with their "Live Feed" where users' activities are streamed as
soon as it happens. While Twitter focuses on words, Clixtr, another real-time service,
focuses on group photo sharing wherein users can update their photo streams with
photos while at an event.
Companies have begun to merge business technologies and solutions, such as cloud
computing, with social networking concepts. Instead of connecting individuals based on
social interest, companies are developing interactive communities that connect
individuals based on shared business needs or experiences. Many provide specialized
networking tools and applications that can be accessed via their websites, such as
LinkedIn. Others companies, such as Monster.com, have been steadily developing a
more "socialized" feel to their career center sites to harness some of the power of social
networking sites. These more business related sites have their own nomenclature for
the most part but the most common naming conventions are "Vocational Networking
Sites" or "Vocational Media Networks", with the former more closely tied to individual
networking relationships based on social networking principles.
Foursquare gained popularity as it allowed for users to "check-in" to places that they arefrequenting at that moment. Gowalla is another such service that functions in much the
same way that Foursquare does, leveraging the GPS in phones to create a location-
based user experience. Clixtr, though in the real-time space, is also a location-based
social networking site, since events created by users are automatically geotagged, and
http://en.wikipedia.org/wiki/Real-time_webhttp://en.wikipedia.org/wiki/Real-time_webhttp://en.wikipedia.org/wiki/Twitterhttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Clixtrhttp://en.wikipedia.org/wiki/Cloud_computinghttp://en.wikipedia.org/wiki/Cloud_computinghttp://en.wikipedia.org/wiki/Applicationshttp://en.wikipedia.org/wiki/LinkedInhttp://en.wikipedia.org/wiki/Monster.comhttp://en.wikipedia.org/wiki/Foursquare_%28service%29http://en.wikipedia.org/wiki/Gowallahttp://en.wikipedia.org/wiki/GPShttp://en.wikipedia.org/wiki/GPShttp://en.wikipedia.org/wiki/Gowallahttp://en.wikipedia.org/wiki/Foursquare_%28service%29http://en.wikipedia.org/wiki/Monster.comhttp://en.wikipedia.org/wiki/LinkedInhttp://en.wikipedia.org/wiki/Applicationshttp://en.wikipedia.org/wiki/Cloud_computinghttp://en.wikipedia.org/wiki/Cloud_computinghttp://en.wikipedia.org/wiki/Clixtrhttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Twitterhttp://en.wikipedia.org/wiki/Real-time_webhttp://en.wikipedia.org/wiki/Real-time_web7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
12/67
Page | 6
users can view events occurring nearby through the Clixtr iPhone app. Recently, Yelp
announced its entrance into the location-based social networking space through check-
ins with their mobile app; whether or not this becomes detrimental to Foursquare or
Gowalla is yet to be seen, as it is still considered a new space in the Internet technology
industry.
Social networks and science
One other use that is being discussed is the use of social networks in the science
communities. Julia Porter Liebeskind et al. have published a study on how new
biotechnology firms are using social networking sites to share exchanges in scientific
knowledge. They state in their study that by sharing information and knowledge with
one another, they are able to "increase both their learning and their flexibility in ways
that would not be possible within a self-contained hierarchical organization." Social
networking is allowing scientific groups to expand their knowledge base and share
ideas, and without these new means of communicating their theories might become
"isolated and irrelevant".
Social networks and education
Social networks are also being used by teachers and students as a communication tool.
Because many students are already using a wide-range of social networking sites,
teachers have begun to familiarize themselves with this trend and are now using it to
their advantage. Teachers and professors are doing everything from creating chat-room
forums and groups to extend classroom discussion to posting assignments, tests and
quizzes, to assisting with homework outside of the classroom setting. Social networks
are also being used to foster teacher-parent communication. These sites make it
possible and more convenient for parents to ask questions and voice concerns withouthaving to meet face-to-face. The advent of social networking platforms may also be
impacting the way(s) in which learners engage with technology in general. The use of
online social networks by libraries is also an increasingly prevalent and growing tool that
is being used to communicate with more potential library users, as well as extending the
services provided by individual libraries.
http://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/Yelp,_Inc.http://en.wikipedia.org/wiki/Yelp,_Inc.http://en.wikipedia.org/wiki/IPhone7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
13/67
Page | 7
Business model
Few social networks currently charge money for membership. In part, this may be
because social networking is a relatively new service, and the value of using them has
not been firmly established in customers' minds. Companies such as MySpace and
Facebook sell online advertising on their site. Their business model is based upon large
membership count, and charging for membership would be counterproductive. Some
believe that the deeper information that the sites have on each user will allow much
better targeted advertising than any other site can currently provide.
Social networks operate under an autonomous business model, in which a social
network's members serve dual roles as both the suppliers and the consumers of
content. This is in contrast to a traditional business model, where the suppliers and
consumers are distinct agents. Revenue is typically gained in the autonomous business
model via advertisements, but subscription-based revenue is possible when
membership and content levels are sufficiently high.
Application domains
Government applications
Social networking is more recently being used by various government agencies. Social
networking tools serve as a quick and easy way for the government to get the opinion of
the public and to keep the public updated on their activity. The Centers for Disease
Control demonstrated the importance of vaccinations on the popular children's site
Whyville and the National Oceanic and Atmospheric Administration has a virtual island
on Second Life where people can explore underground caves or explore the effects of
global warming. Likewise, NASA has taken advantage of a few social networking tools,
including Twitterand Flickr.
Business applications
The use of social networking services in an enterprise context presents the potential of
having a major impact on the world of business and work.
http://en.wikipedia.org/wiki/MySpacehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_advertisinghttp://en.wikipedia.org/wiki/Centers_for_Disease_Controlhttp://en.wikipedia.org/wiki/Centers_for_Disease_Controlhttp://en.wikipedia.org/wiki/Vaccinationshttp://en.wikipedia.org/wiki/Whyvillehttp://en.wikipedia.org/wiki/National_Oceanic_and_Atmospheric_Administrationhttp://en.wikipedia.org/wiki/Second_Lifehttp://en.wikipedia.org/wiki/Twitterhttp://en.wikipedia.org/wiki/Flickrhttp://en.wikipedia.org/wiki/Flickrhttp://en.wikipedia.org/wiki/Twitterhttp://en.wikipedia.org/wiki/Second_Lifehttp://en.wikipedia.org/wiki/National_Oceanic_and_Atmospheric_Administrationhttp://en.wikipedia.org/wiki/Whyvillehttp://en.wikipedia.org/wiki/Vaccinationshttp://en.wikipedia.org/wiki/Centers_for_Disease_Controlhttp://en.wikipedia.org/wiki/Centers_for_Disease_Controlhttp://en.wikipedia.org/wiki/Online_advertisinghttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/MySpace7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
14/67
Page | 8
Social networks connect people at low cost; this can be beneficial forentrepreneurs and
small businesses looking to expand their contact bases. These networks often act as a
customer relationship management tool for companies selling products and services.
Companies can also use social networks for advertising in the form of banners and text
ads. Since businesses operate globally, social networks can make it easier to keep in
touch with contacts around the world.
Applications for social networking sites have extended toward businesses and brands
are creating their own, high functioning sites, a sector known as brand networking. It is
the idea a brand can build its consumer relationship by connecting their consumers to
the brand image on a platform that provides them relative content, elements of
participation, and a ranking or score system. Brand networking is a new way tocapitalize on social trends as a marketing tool.
Social and political applications
Social networking sites have recently showed a value in social and political movements.
In the Egyptian revolution, Facebook and Twitter both played a pivotal role in keeping
people connected to the revolt. Egyptian activist have credited social networking sites
with providing a platform for planning protest and sharing news from Tahrir Square in
real time. By presenting a platform for thousands of people to instantaneously share
videos of mainly events featuring brutality, social networking proves to be a vital tool in
revolutions.
Educational applications
The National School Boards Association reports that almost 60 percent of students who
use social networking talk about education topics online, and more than 50 percent talk
specifically about schoolwork. Yet the vast majority of school districts have stringent
rules against nearly all forms of social networking during the school day even though
students and parents report few problem behaviors online.
http://en.wikipedia.org/wiki/Entrepreneurhttp://en.wikipedia.org/wiki/Small_businesshttp://en.wikipedia.org/wiki/Brand_networkinghttp://en.wikipedia.org/wiki/National_School_Boards_Associationhttp://en.wikipedia.org/wiki/National_School_Boards_Associationhttp://en.wikipedia.org/wiki/Brand_networkinghttp://en.wikipedia.org/wiki/Small_businesshttp://en.wikipedia.org/wiki/Entrepreneur7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
15/67
Page | 9
Social networks focused on supporting relationships between teachers and their
students are now used for learning, educator professional development, and content
sharing. Ning for teachers, TermWiki, Learn Central, TeachStreet and other sites are
being built to foster relationships that include educational blogs, eportfolios, formal and
ad hoc communities, as well as communication such as chats, discussion threads, and
synchronous forums. These sites also have content sharing and rating features.
Issues
Effecting the productivity of employees
The use of social networking sites has become very easy in todays world of growing
technology. Anyone can access his or her profile with just an operating system and internet
connectivity. Employees at work often get tempted to use these websites. They use social
media extensively while working at office. It is argued that it decreases their productivity and
efficiency and thus decreases the companys profits. Another perspective is that using such
sites relieves the employees stress and helps the business in many other ways. The main issue
arising in many parts of the world is whether social media be banned at workplace or not.
Privacy
Privacy concerns with social networking services have been raised growing concerns
amongst users on the dangers of giving out too much personal information and the
threat ofsexual predators. Users of these services also need to be aware of data theft
orviruses. However, large services, such as MySpace and Netlog, often work with law
enforcement to try to prevent such incidents.
In addition, there is a perceived privacy threat in relation to placing too much personal
information in the hands of large corporations or governmental bodies, allowing a profile
to be produced on an individual's behavior on which decisions, detrimental to anindividual, may be taken.
Furthermore, there is an issue over the control of datainformation that was altered or
removed by the user may in fact be retained and/or passed to third parties. This danger
http://en.wikipedia.org/wiki/TeachStreethttp://en.wikipedia.org/wiki/Privacy_concerns_with_social_networking_serviceshttp://en.wikipedia.org/wiki/Sexual_predatorhttp://en.wikipedia.org/wiki/Computer_insecurityhttp://en.wikipedia.org/wiki/Computer_virushttp://en.wikipedia.org/wiki/MySpacehttp://en.wikipedia.org/wiki/Netloghttp://en.wikipedia.org/wiki/Netloghttp://en.wikipedia.org/wiki/MySpacehttp://en.wikipedia.org/wiki/Computer_virushttp://en.wikipedia.org/wiki/Computer_insecurityhttp://en.wikipedia.org/wiki/Sexual_predatorhttp://en.wikipedia.org/wiki/Privacy_concerns_with_social_networking_serviceshttp://en.wikipedia.org/wiki/TeachStreet7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
16/67
Page | 10
was highlighted when the controversial social networking site Quechup harvested e-mail
addresses from users' e-mail accounts for use in a spamming operation.
Privacy on social networking sites can be undermined by many factors. For example,
users may disclose personal information, sites may not take adequate steps to protect
user privacy, and third parties frequently use information posted on social networks for a
variety of purposes. "For the Net generation, social networking sites have become the
preferred forum for social interactions, from posturing and role playing to simply
sounding off. However, because such forums are relatively easy to access, posted
content can be reviewed by anyone with an interest in the users' personal information".
Access to information
Many social networking services, such as Facebook, provide the user with a choice of
who can view their profile. This prevents unauthorized user(s) from accessing their
information. Parents who want to access their child's MySpace or Facebook account
have become a big problem for teenagers who do not want their profile seen by their
parents. By making their profile private, teens can select who may see their page,
allowing only people added as "friends" to view their profile and preventing unwanted
viewing of the profile by parents. Most teens are constantly trying to create a structural
barrier between their private life and their parents. To edit information on a certain social
networking service account, the social networking sites require you to login or provide a
password. This prevents unauthorized user(s) from adding, changing, or removing
personal information, pictures, and/or other data.
Potential for misuse
The relative freedom afforded by social networking services has caused concern
regarding the potential of its misuse by individual patrons. In October 2006, a fake
Myspace profile created in the name of Josh Evans by Lori Janine Drew led to the
suicide ofMegan Meier. The event incited global concern regarding the use of social
networking services for bullying purposes.
http://en.wikipedia.org/wiki/Quechuphttp://en.wikipedia.org/wiki/E-mail_spamhttp://en.wikipedia.org/wiki/Loginhttp://en.wikipedia.org/wiki/Passwordhttp://en.wikipedia.org/wiki/Myspacehttp://en.wikipedia.org/wiki/Suicide_of_Megan_Meierhttp://en.wikipedia.org/wiki/Suicide_of_Megan_Meierhttp://en.wikipedia.org/wiki/Myspacehttp://en.wikipedia.org/wiki/Passwordhttp://en.wikipedia.org/wiki/Loginhttp://en.wikipedia.org/wiki/E-mail_spamhttp://en.wikipedia.org/wiki/Quechup7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
17/67
Page | 11
At the same time, genuine use of social networking services has been treated with
suspicion on the ground of the services' misuse. In September 2008, the profile of
Australian Facebook user Elmo Keep was banned by the site's administrators on the
grounds that it violated the site's terms of use. Keep is one of several users of Facebook
who were banned from the site on the presumption that their names aren't real, as they
bear resemblance the names of characters like Sesame Street's Elmo.
Interpersonal communication
Interpersonal communication has been a growing issue as more and more people have
turned to social networking as a means of communication. "Benniger (1987) describes
how mass media has gradually replaced interpersonal communication as a socializing
force. Further, social networking sites have become popular sites for youth culture to
explore them, relationships, and share cultural artifacts". Many teens and social
networking users may be harming their interpersonal communication by using sites
such as Facebook and MySpace. Stated by Baroness Greenfield, an Oxford University
Neuroscientist, "My fear is that these technologies are infantilizing the brain into the
state of small children who are attracted by buzzing noises and bright lights, who have a
small attention span and who live for the moment." The convenience that social network
sites give users to communicate with one another can also damage their interpersonal
communication.
Psychological effects of social networking
As social networking sites have raised in popularity over the past years, people have
been spending an excessive amount of time on the Internet in general and social
networking sites in specific. This has led researchers to debate the establishment of
Internet addiction as an actual clinical disorder. Social networking can also affect theextent to which a person feels lonely. In a Newsweek article, Johannah Cornblatt
explains Social-networking sites like Facebook and MySpace may provide people with
a false sense of connection that ultimately increases loneliness in people who feel
alone.
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
18/67
Page | 12
Market share
According to ComScore, up to end of November 2011:
WORLDWIDE UNIQUE
VISITORS
(000)
Percentage
Linkedln
Google Plus
MySpace
Others
Total
792,999
167,903
94,823
66756
61,037
255,539
1,438,877
55.1%
11.7%
6.6%
4.6%
4.2%
17.8%
100%
http://en.wikipedia.org/wiki/ComScorehttp://en.wikipedia.org/wiki/ComScore7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
19/67
Page | 13
UNIT 2
OBJECTIVES AND METHODOLOGY
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
20/67
Page | 14
Objectives
To elicit the consumer perception towards internet and social networkingwebsites.
To know the most used social networking service.
To analyze the data obtained and come to a consensus whether people wouldlike to ban use of social networking sites in office premises or not.
Methodology
Data should be analyzed and presented in a simple and proper manner such that
people are able to understand it easily. Data analysis goes through various stages of
data collection, sorting, analyzing, interpreting and presenting it. Data analysis has
different approaches by different people.
The first step is to collect the data from various sources that are available. This data is
raw and unorganized. The next step is to sort the data so that analyzing it becomes
easy. Sorting is done according to the purpose. Analysis is done on this data using
various tools. Tables and graphs are made to present this data. Observations are
carried out and interpretations are made according to the data collected.
The final step is to present the data in a structural manner so that people are able to
understand it quickly and easily. First a table is created according to the data collected.
It is followed a graphical representation in the form of columns and bars. Lastly, a
meaningful interpretation is made which is based on the data. This is the organized and
meaningful data. The presentation of data should look attractive so that people feel
interested to look at the data and use it.
Sample of the survey
A sample of 100 people has been selected for the purpose of carrying out the survey.
Their views about social networking were taken irrespective of whether they use the
sites or not. The sample was randomly selected.
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
21/67
Page | 15
Method of data collection
There was a twofold method of collecting the data for this project.
Primary data- A questionnaire method was used to collect primary data. A total of
21 questions were part of the questionnaire which were asked to find out about
the different the perspectives of different people towards social networking. This
data was systematically presented in the form of tables, charts and bar graphs
and then interpretation was made accordingly.
Secondary data- Secondary data was collected from various sources such as
newspapers, internet, magazines, journals and various other books. This data is
used to focus on the problem in detail and contains various facts relating to the
topic.
Period of study
The period of study was spread across 3 to 4 weeks. A survey was conducted to collect
primary data and secondary data was collected through other sources.
Implications of the study
There have been various implications of the study. This study was useful in finding out
how much time people spend on internet and how much time is allocated to social
networking. The project was useful in finding out the most used and most popular social
networking website among people which was Facebook. This study helped to know
whether people use these sites while work or study and whether they knew its pros and
cons.
This project helped in creating awareness about the advantages and disadvantages of
using social media in office. Finally, it helped to elicit the consumer perception towards
social networking websites.
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
22/67
Page | 16
Limitations of the study
The sample size was limited to a number of 100 people only. Since the sample
size was small, the study may or may not have reflected the accurate
characteristics of the general public.
It was assumed that all the respondents who were part of the study knew about
the social networking sites.
The survey was taken up for a limited period of 3 to 4 weeks. Thus, it does not
present the changes in the attitude of the people which occur over a period of
time.
A major limitation of any survey is that we cannot generalize the data to all thepeople. Different people have different thinking and thus every aspect of each
individual could not be covered under the study. Another study with a much
larger sample and spread across a long period of time could more efficiently
bring out whether people would like to ban social networking while working or
not. Further research could widen the frame of reference by drawing on larger samples
nationally and internationally and addressing users of different ages and demographic
profiles. Further investigation into this model could clarify and confirm its importance in
business and industry.
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
23/67
Page | 17
UNIT 3
Profile of Facebook and Twitter
Advantages and disadvantages of using Social Networking
Websites at work
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
24/67
Page | 18
Profile
Facebook is a social networking service and website launched in February 2004,
operated and privately owned by Facebook, Inc. As of February 2012, Facebook has
more than 845 million active users. Users must register before using the site, after
which they may create a personal profile, add other users as friends, and exchange
messages, including automatic notifications when they update their profile. Additionally,
users may join common-interest user groups, organized by workplace, school or
college, or other characteristics, and categorize their friends into lists such as "People
From Work" or "Close Friends". The name of the service stems from the colloquial
name for the book given to students at the start of the academic year by some
university administrations in the United States to help students get to know each other.
Facebook allows any users who declare themselves to be at least 13 years old to
become registered users of the site.
Facebook was founded by Mark Zuckerberg with his college roommates and fellow
students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. The Web site's
membership was initially limited by the founders to Harvard students, but was expanded
to other colleges in the Boston area, the Ivy League, and Stanford University. It
gradually added support for students at various other universities before opening to high
school students, and eventually to anyone aged 13 and over. However, based on
ConsumersReports.org in May 2011, there are 7.5 million children under 13 with
accounts, violating the site's terms of service.
A January 2009 Compete.com study ranked Facebook as the most used social
networking service by worldwide monthly active users.Entertainment Weekly included
the site on its end-of-the-decade "best-of" list, saying, "How on earth did we stalk our
http://en.wikipedia.org/wiki/Social_networking_servicehttp://en.wikipedia.org/wiki/Facebook_%28directory%29http://en.wikipedia.org/wiki/Facebook_%28directory%29http://en.wikipedia.org/wiki/Mark_Zuckerberghttp://en.wikipedia.org/wiki/Eduardo_Saverinhttp://en.wikipedia.org/wiki/Dustin_Moskovitzhttp://en.wikipedia.org/wiki/Chris_Hugheshttp://en.wikipedia.org/wiki/Harvardhttp://en.wikipedia.org/wiki/Bostonhttp://en.wikipedia.org/wiki/Ivy_Leaguehttp://en.wikipedia.org/wiki/Stanford_Universityhttp://en.wikipedia.org/wiki/Compete.comhttp://en.wikipedia.org/wiki/Entertainment_Weeklyhttp://en.wikipedia.org/wiki/Entertainment_Weeklyhttp://en.wikipedia.org/wiki/Entertainment_Weeklyhttp://en.wikipedia.org/wiki/Entertainment_Weeklyhttp://en.wikipedia.org/wiki/Compete.comhttp://en.wikipedia.org/wiki/Stanford_Universityhttp://en.wikipedia.org/wiki/Ivy_Leaguehttp://en.wikipedia.org/wiki/Bostonhttp://en.wikipedia.org/wiki/Harvardhttp://en.wikipedia.org/wiki/Chris_Hugheshttp://en.wikipedia.org/wiki/Dustin_Moskovitzhttp://en.wikipedia.org/wiki/Eduardo_Saverinhttp://en.wikipedia.org/wiki/Mark_Zuckerberghttp://en.wikipedia.org/wiki/Facebook_%28directory%29http://en.wikipedia.org/wiki/Facebook_%28directory%29http://en.wikipedia.org/wiki/Social_networking_service7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
25/67
Page | 19
exes, remember our co-workers' birthdays, bug our friends, and play a rousing game of
Scrabulous before Facebook?" Quantcast estimates Facebook has 138.9 million
monthly unique U.S. visitors in May 2011. According to Social Media Today, in April
2010 an estimated 41.6% of the U.S. population had a Facebook account.
Nevertheless, Facebook's market growth started to stall in some regions, with the site
losing 7 million active users in the United States and Canada in May 2011. Facebook
filed for an initial public offering on February 1, 2012.
History
Mark Zuckerberg wrote Facemash, the predecessor to Facebook, on October 28, 2003,
while attending Harvard as a sophomore. According to The Harvard Crimson, the site
was comparable to Hot or Not, and "used photos compiled from the online facebooks of
nine houses, placing two next to each other at a time and asking users to choose the
'hotter' person".
To accomplish this, Zuckerberg hacked into the protected areas of Harvard's computer
network and copied the houses' private dormitory ID images. Harvard at that time did
not have a student "facebook" (a directory with photos and basic information).
Facemash attracted 450 visitors and 22,000 photo-views in its first four hours online.
The site was quickly forwarded to several campus group list-servers, but was shut down
a few days later by the Harvard administration. Zuckerberg was charged by the
administration with breach of security, violating copyrights, and violating individual
privacy, and faced expulsion. Ultimately, however, the charges were dropped.
Zuckerberg expanded on this initial project that semester by creating a social study tool
ahead of an art history final, by uploading 500 Augustan images to a Web site, with one
image per page along with a comment section. He opened the site up to his classmates,
and people started sharing their notes.
The following semester, Zuckerberg began writing code for a new Web site in January
2004. He was inspired, he said, by an editorial in The Harvard Crimson about the
http://en.wikipedia.org/wiki/Lexuloushttp://en.wikipedia.org/wiki/Quantcasthttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Harvard_Universityhttp://en.wikipedia.org/wiki/The_Harvard_Crimsonhttp://en.wikipedia.org/wiki/The_Harvard_Crimsonhttp://en.wikipedia.org/wiki/Hot_or_Nothttp://en.wikipedia.org/wiki/Hacker_%28computer_security%29http://en.wikipedia.org/wiki/ID_cardhttp://en.wikipedia.org/wiki/Facebook_%28directory%29http://en.wikipedia.org/wiki/Copyrighthttp://en.wikipedia.org/wiki/Art_historyhttp://en.wikipedia.org/wiki/History_of_Romehttp://en.wikipedia.org/wiki/History_of_Romehttp://en.wikipedia.org/wiki/Art_historyhttp://en.wikipedia.org/wiki/Copyrighthttp://en.wikipedia.org/wiki/Facebook_%28directory%29http://en.wikipedia.org/wiki/ID_cardhttp://en.wikipedia.org/wiki/Hacker_%28computer_security%29http://en.wikipedia.org/wiki/Hot_or_Nothttp://en.wikipedia.org/wiki/The_Harvard_Crimsonhttp://en.wikipedia.org/wiki/Harvard_Universityhttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Quantcasthttp://en.wikipedia.org/wiki/Lexulous7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
26/67
Page | 20
Facemash incident. On February 4, 2004, Zuckerberg launched "Thefacebook",
originally located at thefacebook.com.
Membership was initially restricted to students of Harvard College, and within the first
month, more than half the undergraduate population at Harvard was registered on the
service. Eduardo Saverin (business aspects), Dustin Moskovitz (programmer), Andrew
McCollum (graphic artist), and Chris Hughes soon joined Zuckerberg to help promote
the Web site. In March 2004, Facebook expanded to Stanford,Columbia, and Yale. It
soon opened to the other Ivy League schools, Boston University, New York University,
MIT, and gradually most universities in Canada and the United States.
Facebook was incorporated in mid-2004, and the entrepreneurSean Parker, who had
been informally advising Zuckerberg, became the company's president. In June 2004,
Facebook moved its base of operations to Palo Alto, California. The company dropped
The from its name after purchasing the domain name facebook.com in 2005 for
$200,000.
Facebook expanded membership eligibility to employees of several companies,
including Apple Inc. and Microsoft. Facebook was then opened on September 26, 2006,
to everyone of age 13 and older with a valid email address.
Ownership
The ownership percentages of the company are as follows. Mark Zuckerberg: 28.4%,
Accel Partners: 10%, Digital Sky Technologies: 10%, Dustin Moskovitz: 6%, Eduardo
Saverin: 5%, Sean Parker: 4%, Peter Thiel: 3%, Greylock Partners and Meritech Capital
Partners: between 1
http://en.wikipedia.org/wiki/Harvard_Collegehttp://en.wikipedia.org/wiki/Eduardo_Saverinhttp://en.wikipedia.org/wiki/Dustin_Moskovitzhttp://en.wikipedia.org/wiki/Andrew_McCollumhttp://en.wikipedia.org/wiki/Andrew_McCollumhttp://en.wikipedia.org/wiki/Chris_Hugheshttp://en.wikipedia.org/wiki/Stanford_Universityhttp://en.wikipedia.org/wiki/Columbia_Universityhttp://en.wikipedia.org/wiki/Yale_Universityhttp://en.wikipedia.org/wiki/Ivy_Leaguehttp://en.wikipedia.org/wiki/Boston_Universityhttp://en.wikipedia.org/wiki/New_York_Universityhttp://en.wikipedia.org/wiki/MIThttp://en.wikipedia.org/wiki/Incorporation_%28business%29http://en.wikipedia.org/wiki/Sean_Parkerhttp://en.wikipedia.org/wiki/Palo_Alto,_Californiahttp://en.wikipedia.org/wiki/Domain_namehttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Email_addresshttp://en.wikipedia.org/wiki/Accel_Partnershttp://en.wikipedia.org/wiki/Digital_Sky_Technologieshttp://en.wikipedia.org/wiki/Dustin_Moskovitzhttp://en.wikipedia.org/wiki/Eduardo_Saverinhttp://en.wikipedia.org/wiki/Eduardo_Saverinhttp://en.wikipedia.org/wiki/Sean_Parkerhttp://en.wikipedia.org/wiki/Peter_Thielhttp://en.wikipedia.org/wiki/Greylock_Partnershttp://en.wikipedia.org/wiki/Meritech_Capital_Partnershttp://en.wikipedia.org/wiki/Meritech_Capital_Partnershttp://en.wikipedia.org/wiki/Meritech_Capital_Partnershttp://en.wikipedia.org/wiki/Meritech_Capital_Partnershttp://en.wikipedia.org/wiki/Greylock_Partnershttp://en.wikipedia.org/wiki/Peter_Thielhttp://en.wikipedia.org/wiki/Sean_Parkerhttp://en.wikipedia.org/wiki/Eduardo_Saverinhttp://en.wikipedia.org/wiki/Eduardo_Saverinhttp://en.wikipedia.org/wiki/Dustin_Moskovitzhttp://en.wikipedia.org/wiki/Digital_Sky_Technologieshttp://en.wikipedia.org/wiki/Accel_Partnershttp://en.wikipedia.org/wiki/Email_addresshttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Domain_namehttp://en.wikipedia.org/wiki/Palo_Alto,_Californiahttp://en.wikipedia.org/wiki/Sean_Parkerhttp://en.wikipedia.org/wiki/Incorporation_%28business%29http://en.wikipedia.org/wiki/MIThttp://en.wikipedia.org/wiki/New_York_Universityhttp://en.wikipedia.org/wiki/Boston_Universityhttp://en.wikipedia.org/wiki/Ivy_Leaguehttp://en.wikipedia.org/wiki/Yale_Universityhttp://en.wikipedia.org/wiki/Columbia_Universityhttp://en.wikipedia.org/wiki/Stanford_Universityhttp://en.wikipedia.org/wiki/Chris_Hugheshttp://en.wikipedia.org/wiki/Andrew_McCollumhttp://en.wikipedia.org/wiki/Andrew_McCollumhttp://en.wikipedia.org/wiki/Dustin_Moskovitzhttp://en.wikipedia.org/wiki/Eduardo_Saverinhttp://en.wikipedia.org/wiki/Harvard_College7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
27/67
Page | 21
Source: Wikipedia
to 2% each, Microsoft: 1.3%, Li Ka-shing: 0.75%, the Interpublic Group: less than 0.5%.
A small group of current and former employees and celebrities own less than 1% each,
including Matt Cohler, Jeff Rothschild, Adam D'Angelo, Chris Hughes, and Owen VanNatta, while Reid Hoffman and Mark Pincus have sizable holdings of the company. The
remaining 30% or so are owned by employees, an undisclosed number of celebrities,
and outside investors. Adam D'Angelo, chief technology officer and friend of
Zuckerberg, resigned in May 2008. Reports claimed that he and Zuckerberg began
quarreling, and that he was no longer interested in partial ownership of the company.
Revenue
Most of Facebook's revenue comes from advertising. Microsoft is Facebook's exclusive
partner for serving banner advertising, and therefore Facebook serves only
advertisements that exist in Microsoft's advertisement inventory.
http://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Li_Ka-shinghttp://en.wikipedia.org/wiki/Interpublic_Grouphttp://en.wikipedia.org/wiki/Matt_Cohlerhttp://en.wikipedia.org/wiki/Adam_D%27Angelohttp://en.wikipedia.org/wiki/Chris_Hugheshttp://en.wikipedia.org/wiki/Owen_Van_Nattahttp://en.wikipedia.org/wiki/Owen_Van_Nattahttp://en.wikipedia.org/wiki/Reid_Hoffmanhttp://en.wikipedia.org/wiki/Mark_Pincushttp://en.wikipedia.org/wiki/Adam_D%27Angelohttp://en.wikipedia.org/wiki/Web_bannerhttp://en.wikipedia.org/wiki/Advertising_networkhttp://en.wikipedia.org/wiki/Advertising_networkhttp://en.wikipedia.org/wiki/Web_bannerhttp://en.wikipedia.org/wiki/Adam_D%27Angelohttp://en.wikipedia.org/wiki/Mark_Pincushttp://en.wikipedia.org/wiki/Reid_Hoffmanhttp://en.wikipedia.org/wiki/Owen_Van_Nattahttp://en.wikipedia.org/wiki/Owen_Van_Nattahttp://en.wikipedia.org/wiki/Chris_Hugheshttp://en.wikipedia.org/wiki/Adam_D%27Angelohttp://en.wikipedia.org/wiki/Matt_Cohlerhttp://en.wikipedia.org/wiki/Interpublic_Grouphttp://en.wikipedia.org/wiki/Li_Ka-shinghttp://en.wikipedia.org/wiki/Microsoft7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
28/67
Page | 22
Facebook generally has a lowerclickthrough rate (CTR) for advertisements than most
major Web sites. According to BusinessWeek.com, banner advertisements on
Facebook have generally received one-fifth the number of clicks compared to those on
the Web as a whole, although specific comparisons can reveal a much larger disparity.
For example, while Google users click on the first advertisement for search results an
average of 8% of the time (80,000 clicks for every one million searches), Facebook's
users click on advertisements an average of 0.04% of the time (400 clicks for every one
million pages).
Source: Wikipedia
http://en.wikipedia.org/wiki/Clickthrough_ratehttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Clickthrough_rate7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
29/67
Page | 23
Profile
Twitter is an online social networking service and micro blogging service that enables its
users to send and read text-based posts of up to 140 characters, known as "tweets". It
was created in March 2006 by Jack Dorsey and launched that July. The service rapidly
gained worldwide popularity, with over 300 million users as of 2011, generating over300 million tweets and handling over 1.6 billion search queries per day. It has been
described as "the SMS of the Internet."
Twitter Inc. is based in San Francisco, with additional servers and offices in New York
City.
Creation
Twitter's origins lie in a "daylong brainstorming session" held by board members of the
podcasting company Odeo. Dorsey introduced the idea of an individual using an SMS
service to communicate with a small group. The original project code name for the
service was twttr, an idea that Williams later ascribed to Noah Glass, inspired by Flickr
and the five-character length of American SMS short codes. The developers initially
considered "10958" as a short code, but later changed it to "40404" for "ease of use and
memorability." Work on the project started on March 21, 2006, when Dorsey published
the first Twitter message at 9:50 PM Pacific Standard Time (PST): "just setting up my
twttr".
http://en.wikipedia.org/wiki/Social_networking_servicehttp://en.wikipedia.org/wiki/Microblogginghttp://en.wikipedia.org/wiki/Character_%28computing%29http://en.wikipedia.org/wiki/Jack_Dorseyhttp://en.wikipedia.org/wiki/Web_search_queryhttp://en.wikipedia.org/wiki/SMShttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Podcasthttp://en.wikipedia.org/wiki/Odeohttp://en.wikipedia.org/wiki/Project_code_namehttp://en.wikipedia.org/wiki/Noah_Glasshttp://en.wikipedia.org/wiki/Flickrhttp://en.wikipedia.org/wiki/Short_codehttp://en.wikipedia.org/wiki/Pacific_Standard_Timehttp://en.wikipedia.org/wiki/Pacific_Standard_Timehttp://en.wikipedia.org/wiki/Short_codehttp://en.wikipedia.org/wiki/Flickrhttp://en.wikipedia.org/wiki/Noah_Glasshttp://en.wikipedia.org/wiki/Project_code_namehttp://en.wikipedia.org/wiki/Odeohttp://en.wikipedia.org/wiki/Podcasthttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/SMShttp://en.wikipedia.org/wiki/Web_search_queryhttp://en.wikipedia.org/wiki/Jack_Dorseyhttp://en.wikipedia.org/wiki/Character_%28computing%29http://en.wikipedia.org/wiki/Microblogginghttp://en.wikipedia.org/wiki/Social_networking_service7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
30/67
Page | 24
"...we came across the word 'twitter', and it was just perfect. The definition was 'a short
burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the
product was." Jack Dorsey
The first Twitter prototype was used as an internal service for Odeo employees and the
full version was introduced publicly on July 15, 2006. In October 2006, Biz Stone, Evan
Williams, Dorsey, and other members of Odeo formed Obvious Corporation and
acquired Odeo and all of its assets including Odeo.com and Twitter.com from the
investors and shareholders. Williams fired Glass who was silent about his part in
Twitter's startup until 2011. Twitter spun off into its own company in April 2007.
Leadership
As chief executive officer, Dorsey saw the startup through two rounds of capital funding
by the venture capitalists who backed the company.
On October 16, 2008, Williams took over the role of CEO, and Dorsey became
chairman of the board.[28]
On October 4, 2010, Williams announced that he was stepping down as CEO. Dick
Costolo, formerly Twitter's chief operating officer, became CEO. According to a Twitter
blog, dated October 4, 2010, Williams was to staywith the company and "be completely
focused on product strategy."
According toThe New York Times, "Mr. Dorsey and Mr. Costolo forged a close
relationship" when Williams was away. According toPC Magazine, Williams was "no
longer involved in the day-to-day goings on at the company". He is focused on
developing a new startup, but he became a member of Twitter's board of directors, and
promised to "help in any way I can". Stone is still with Twitter but is working with AOL as
an "advisor on volunteer efforts and philanthropy".
http://en.wikipedia.org/wiki/Jack_Dorseyhttp://en.wikipedia.org/wiki/Biz_Stonehttp://en.wikipedia.org/wiki/Evan_Williams_%28entrepreneur%29http://en.wikipedia.org/wiki/Evan_Williams_%28entrepreneur%29http://en.wikipedia.org/wiki/Chief_executive_officerhttp://en.wikipedia.org/wiki/Venture_capitalhttp://en.wikipedia.org/wiki/Twitter#cite_note-27http://en.wikipedia.org/wiki/Twitter#cite_note-27http://en.wikipedia.org/wiki/Twitter#cite_note-27http://en.wikipedia.org/wiki/Dick_Costolohttp://en.wikipedia.org/wiki/Dick_Costolohttp://en.wikipedia.org/wiki/Chief_operating_officerhttp://en.wikipedia.org/wiki/Bloghttp://en.wikipedia.org/wiki/The_New_York_Timeshttp://en.wikipedia.org/wiki/The_New_York_Timeshttp://en.wikipedia.org/wiki/The_New_York_Timeshttp://en.wikipedia.org/wiki/PC_Magazinehttp://en.wikipedia.org/wiki/PC_Magazinehttp://en.wikipedia.org/wiki/PC_Magazinehttp://en.wikipedia.org/wiki/PC_Magazinehttp://en.wikipedia.org/wiki/The_New_York_Timeshttp://en.wikipedia.org/wiki/Bloghttp://en.wikipedia.org/wiki/Chief_operating_officerhttp://en.wikipedia.org/wiki/Dick_Costolohttp://en.wikipedia.org/wiki/Dick_Costolohttp://en.wikipedia.org/wiki/Twitter#cite_note-27http://en.wikipedia.org/wiki/Venture_capitalhttp://en.wikipedia.org/wiki/Chief_executive_officerhttp://en.wikipedia.org/wiki/Evan_Williams_%28entrepreneur%29http://en.wikipedia.org/wiki/Evan_Williams_%28entrepreneur%29http://en.wikipedia.org/wiki/Biz_Stonehttp://en.wikipedia.org/wiki/Jack_Dorsey7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
31/67
Page | 25
Dorsey rejoined Twitter in March 2011, as executive chairman focusing on product
development. His time is split with Square (where he is CEO), whose offices are within
walking distance of Twitter's in San Francisco.
In September 2011, Board Members and investors Fred Wilson and Bijan Sabet
resigned from Twitter's Board of Directors.
Funding
Twitter raised over US$57 million from venture capitalist growth funding, although exact
numbers are not publicly disclosed. Twitter's first A round of funding was for an
undisclosed amount that is rumored to have been between $1 million and $5 million. Its
second B round of funding in 2008 was for $22 million and its third C round of funding in
2009 was for $35 million from Institutional Venture Partners and Benchmark Capital
along with an undisclosed amount from other investors including Union Square
Ventures, Spark Capital and Insight Venture Partners. Twitter is backed by Union
Square Ventures, Digital Garage, Spark Capital, and Bezos Expeditions.
In May 2008,The Industry Standardremarked that Twitter's long-term viability is limited
by a lack of revenue. Twitter board member Todd Chaffee forecast that the company
could profit from e-commerce, noting that users may want to buy items directly from
Twitter since it already provides product recommendations and promotions.
The company raised $200 million in new venture capital in December 2010, at a
valuation of approximately $3.7 billion. In March 2011, 35,000 Twitter shares sold for
$34.50 each on Sharespost, an implied valuation of $7.8 billion. In August, 2010 Twitter
announced a "significant" investment lead by Digital Sky Technology that, at $800million, was reported to be the largest venture round in history.
http://en.wikipedia.org/wiki/Square_%28payment_service%29http://en.wikipedia.org/wiki/Fred_Wilson_%28financier%29http://en.wikipedia.org/wiki/Venture_capitalhttp://en.wikipedia.org/wiki/Benchmark_Capitalhttp://en.wikipedia.org/wiki/Insight_Venture_Partnershttp://en.wikipedia.org/wiki/Union_Square_Ventureshttp://en.wikipedia.org/wiki/Union_Square_Ventureshttp://en.wikipedia.org/wiki/The_Industry_Standardhttp://en.wikipedia.org/wiki/The_Industry_Standardhttp://en.wikipedia.org/wiki/The_Industry_Standardhttp://en.wikipedia.org/wiki/E-commercehttp://en.wikipedia.org/w/index.php?title=Digital_Sky_Technology&action=edit&redlink=1http://en.wikipedia.org/wiki/Venture_roundhttp://en.wikipedia.org/wiki/Venture_roundhttp://en.wikipedia.org/w/index.php?title=Digital_Sky_Technology&action=edit&redlink=1http://en.wikipedia.org/wiki/E-commercehttp://en.wikipedia.org/wiki/The_Industry_Standardhttp://en.wikipedia.org/wiki/Union_Square_Ventureshttp://en.wikipedia.org/wiki/Union_Square_Ventureshttp://en.wikipedia.org/wiki/Insight_Venture_Partnershttp://en.wikipedia.org/wiki/Benchmark_Capitalhttp://en.wikipedia.org/wiki/Venture_capitalhttp://en.wikipedia.org/wiki/Fred_Wilson_%28financier%29http://en.wikipedia.org/wiki/Square_%28payment_service%297/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
32/67
Page | 26
Use Of Social Networking Websites At Work
Social networks have become the lifeline of communication for many a working person
across the world. They are the platform that people share with friends and family to
catch up on what is happening in each others life. People have little time to actually
connect in the real world that makes social networks especially important.
Should social networks be banned at the workplace is a rather serious and volatile
discussion. It is a question that is being discussed in many management and HR
meetings even as you are reading this. Policies are probably being drawn up to be
included in gigantic employee manuals but this is something that should be handled
with careful consideration, and forethought. It is easy for a business to ban social
networks from the workplace but, should they do this without considering the
advantages that the experience of being on the sites brings to the company.
Social networking is slowly taking over the Internet. People are using these sites to do
more than just connect to friends and those who have the same interests, they are now
being used to establish business contacts and maintain these business relationships.
But, with all the information that people display on their social networking site, such as
pictures that show them having a night out with friends, people are wondering do socialnetworking sites have a place in the business world? This is an excellent question that
many company heads are now asking themselves and weighing the pros and cons of
the issue, as well as having the rest of the world weigh in on this decision
To Ban or Not to Ban
According to a report from Robert Half Technology, a whopping 54% of U.S. companies
say that they have banned workers from using social networking sites like Twitter,
Facebook, LinkedIn and MySpace while on the job. The study, released today, also
found that 19% of companies allow social networking use only for business purposes,
while 16% allow limited personal use. Some of the reasons typically given by employers
for wanting to ban social networks at the workplace are as follows:
http://www.computerworld.com/s/article/9139020/Study_54_of_companies_ban_Facebook_Twitter_at_workhttp://www.computerworld.com/s/article/9139020/Study_54_of_companies_ban_Facebook_Twitter_at_work7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
33/67
Page | 27
Exposure of companys computers and network to virus and spyware.
Loss in productivity affecting the bottom line.
Affect on available bandwidth to the business.
Legal Liability
Leaking of corporate information.
Only 10% of the 1,400 CIOs interviewed said that their companies allow employees full
access to social networks during work hours.
"Using social networking sites may divert employees' attention away from more
pressing priorities, so it's understandable that some companies limit access," said Dave
Willmer, executive director of Robert Half Technology and a Computerworldcolumnist,
in a statement. "For some professions, however, these sites can be leveraged as
effective business tools, which may be why about one in five companies allow their use
for work-related purposes."
A study released last summer concluded that social networking use could hurt the
bottom line.
Nucleus Research, an IT research firm, reported in July that employee productivity
drops 1.5% at companies that allow full access to Facebook in the workplace. That
survey of 237 corporate employees also showed that 77% of workers who have a
Facebook account use it during work hours.
Nucleus said that the survey found that "some" employees use the social networking
site for as much as two hours a day at work And of those using Facebook at work, 87%
said they had no clear business reason for accessing the network.
Interestingly a large number of businesses use social networks to recruit employees.
Then it seems strange that they want to ban the same sites where they found their
employees. Social networks offer an efficient and effective mode of communication that
cannot be negated and simply banning the sites would be like throwing the baby away
with the bath water.
http://www.computerworld.com/s/article/9135795/Study_Facebook_use_cuts_productivity_at_workhttp://www.computerworld.com/s/article/9135795/Study_Facebook_use_cuts_productivity_at_work7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
34/67
Page | 28
According to an AT&T a study on social networking technologies, access to social
networking sites at the workplace actually increases employee productivity and
efficiency. Employees feel that access to a wide and rich source of information on
social networks often provided them solutions to problems and also inspired them
creatively.
AT &Ts white paper on this subject also showed that 74% of European employers
stated the following benefits to allowing access to social networks at the workplace:
Access to information and solution to problems.
A medium of sharing knowledge and information between employees, suppliers
and customers.
Basis for better team building and internal structure in the workplace.
Advantages
Its very easy to jump to the conclusion that social networking is damaging to
productivity, but there are benefits. Ask yourself if the morale boost for your staff and
potential for free marketing to their friends is something your business can afford to
miss.
1. Theres a morale boost:When considering whether social networking sites should be
used in a business, consider the morale that it gives workers. They can have a laugh or
two during the day that can loosen up the rest of their day so that they are ready to
work.
2. Free marketing to friends: Those workers who acknowledge that they work for that
particular company are able to give the business free marketing to all their friends.
When they comment that they had a great day at work, this makes the business more
appealing to those that are looking for a great business to work for. In addition, when
someone has a problem with a certain case that they are working on, they can reach
out with their network and gain other peoples perspective. This can help bring a whole
http://www.corp.att.com/emea/insights/pr/eng/social_111108.htmlhttp://www.corp.att.com/emea/insights/pr/eng/social_111108.html7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
35/67
Page | 29
wider view of thinking that would otherwise be cut off if social networking was not
allowed.
3. You can never completely block social networks: Blocking social networking from
occurring at work really does not work properly. With all the electronics that are
available that allow instant access to these sites, the business is really only kidding
themselves. You may block it on the computer, but otherwise, you have done nothing. If
people want to find a way around the block they will, and all the hard earned money that
you spent on putting these blocks in place are useless and a complete waste of funds
that could have been used for something much more helpful.
4. Form relationships with customers: Social media networking sites can help for your
employees to stay connected to customers to form a lasting relationship, which is
something that every business strives for.
5.Builds credibility:You can build trust with customers if you can connect with them on
both personal and professional level. Using social networking sites is all about sharing
information, not only your own information but other peoples information that you think
can be useful for others as well. The more your customers know about you, the better.
Despite having to do a bit of work, it definitely pays off as you can be tapped for an offerif someone catches wind of your products or services. As long as you dont pursue them
too aggressively, you will do well here.
6. Building a strong brand and knowing your competition:Another huge advantage of
social networking is that you can relatively quickly build a brand for your business. This
is good news for people who are marketing online or thinking about a cheap and
effective marketing strategy. Your marketing message will spread all around the web in
a short time virtually for free. From a marketing perspective, one of the biggest
advantages of social networking is that you can spy on your competition. All you need
to do is follow them on the biggest social sites and you will have a good picture of what
they are doing. This makes it easier for you to come up with a market plan and find your
own niche.
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
36/67
Page | 30
Disadvantages
There are many reasons why bosses have banned social networking in their business.
But are they enough to convince you to block Facebook and Twitteret alin your office?
1. Time Consuming:For starters, people are obsessed with these social networks. They
feel a need to let everyone know what they are doing during all times of the day,
including the work day. This means that more and more employees are accessing the
social network while they should be focusing on work for their boss. Therefore, in order
to make sure that people remain on task, social networking has been banned
If this is not your kind of thing that it would just be a waste of time for you. The key to
social networking is that it is supposed to be fun, whether you are just doing it for kicks
or clicking around for business purposes. That should be reasonable enough for
anyone, but there are those people who don't see the point. For them, it can be a
disadvantage.
2.Increased susceptibility to attack:Using these social network sites at work can increase
the chances of the computer being targeted for an attack. For example, many of the
scams out there that involve social network sites obtain personal data from the
computer in which the site is being accessed. If this were to happen at a business, they
risk the chance of having confidential client information released. So for safety, these
sites should be blocked from the business world .
3.Affecting the productivity of employees:The use of social networking sites has become
very easy in todays world of growing technology. Anyone can access his or her profile
with just an operating system and internet connectivity. Employees at work often get
tempted to use these websites. They use social media extensively while working atoffice. It is argued that it decreases their productivity and efficiency and thus decreases
the companys profits. Another perspective is that using such sites relieves the
employees stress and helps the business in many other ways. The main issue arising
in many parts of the world is whether social media be banned at workplace or not.
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
37/67
Page | 31
4. Greater scope for dissent in the workplace:Allowing social network sites to be used in
the workplace can lead to arguments among employees as they fight over ridiculous
aspects such as who are friends with whom. This can only decrease the productivity
and the morale in the workplace. In addition, it can lead to more arguments that turn into
a he said, she said sort of problem that does not help productivity in the least and can
cause even more problems at work.
5.Access to information and misuse:Many social networking services, such as Facebook,
provide the user with a choice of who can view their profile. This prevents unauthorized
user(s) from accessing their information. Parents who want to access their child's
MySpace or Facebook account have become a big problem for teenagers who do not
want their profile seen by their parents. By making their profile private, teens can selectwho may see their page, allowing only people added as "friends" to view their profile
and preventing unwanted viewing of the profile by parents. To edit information on a
certain social networking service account, the social networking sites require you to
login or provide a password. This prevents unauthorized user(s) from adding, changing,
or removing personal information, pictures, and/or other data.
What Next?
Clearly the use of social networks is important to employees and plays a crucial role in
their lives and should not be banned at the workplace completely. What is important is
to specify how such use may be permissible in the workplace. Employee-employer
communications are essential to clarify issues such as how much time may be spent
online and that company information should not be revealed, knowingly or unknowingly.
Some experts suggest that having a company presence on social networks, in the form
of a group, help bind employees and strengthen the corporate team. It is interesting to
note that over 40,000 MySpace groups and 4,000 Facebook groups are either company
or employee based.
So the discussion goes on. What is your take on this subject?
http://en.wikipedia.org/wiki/Loginhttp://en.wikipedia.org/wiki/Passwordhttp://en.wikipedia.org/wiki/Passwordhttp://en.wikipedia.org/wiki/Login7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
38/67
Page | 32
UNIT 4
ANALYSIS OF CONSUMER PERCEPTION
TOWARDS SOCIAL NETWORKING
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
39/67
Page | 33
Table 1: Age of respondents
(N=100)
Particulars Frequency Percentage
0 15 yrs15 30 yrs
30 45 yrs
45 and above
292
2
3
292
2
3
Total 100 100
The age of respondents of the survey is shown in this table. The respondents who were
surveyed were mostly aged between 15 and 30 years with 92 %. People with less than
15 years of age were only 2. People with age between 30 and 45 years were also 2 and
there were 3 people whose age was above 45 years.
0
10
20
30
40
50
60
70
80
90
100
Age
0-15 yrs
15-30 yrs
30-45 yrs
Above 45 yrs
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
40/67
Page | 34
Table 2: Occupation of respondents
(N=100)
Particulars Frequency Percentage
EmployeeStudent
Businessperson
490
6
490
6
Total 100 100
The above table presents the occupation of the people surveyed. The highest number
of respondents were students with 90. There were 4 people who were working as
employees and 6 people who were running a business. Thus, it can be concluded that
the respondents who were surveyed consisted mostly of the youth.
0
10
20
30
40
50
60
70
80
90
100
Occupation
Employee
Student
Businessperson
Other
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
41/67
Page | 35
Table 3: Time spent on internet everyday
(N=100)
Particulars Frequency Percentage
0 2 hrs2 4 hrs
More than 4 hrs
8315
2
8315
2
Total 100 100
This table shows the average time spent by people every day. Most of the people said
they use internet between 0 and 2 hours (83%). 15% of the people use it for more than
2 hours but less than 4 hours and only 2 out of 100 use it for more than 4 hours. It can
be clearly seen that many people prefer to use internet for not more than 2 hours per
day. With the internet connection becoming easily available and cheaper by the day,
there are some people who have started using it for longer periods.
0
10
20
30
40
50
60
70
80
90
100
Time Spent On Internet Everyday
0-2 hrs
2-4 hrs
More than 4 hrs
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
42/67
Page | 36
Table 4: Use of social networking websites
(N=100)
Particulars Frequency Percentage
YesNo
955
955
Total 100 100
This table shows how many of the people surveyed use social networking sites. A
majority of them said they use social networking sites on a regular basis. 95% of the
people do social networking while only 5% stay away from it. This shows the popularity
of social networking sites. Anyone can join these sites and use it without any payment.
They provide a place for networking, playing games and act as a stress buster. Thus, it
is no surprise that most of the people are getting addicted to social networking.
0
10
20
30
40
50
60
70
80
90
100
Use Social Networking Sites
Yes
No
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
43/67
Page | 37
Table 5: Time spent on social networks everyday
(N=100)
Particulars Frequency Percentage
Less than 1 hour1 3 hrs
More than 3 hrs
7019
11
7019
11
Total 100 100
It is also important to know how much time people spend on social networking sites.
70% of the people use it for less than an hour. 19 people said they use it for more than1 hour but less than 3 hours and 11 people said they use it for more than 3 hours. A lot
of people do not spend too much time on these websites but some people who are
addicted use it extensively. With the mushrooming popularity of such sites, we can
expect that there could be more people in the future who start using it for more time.
0
10
2030
40
50
60
70
80
90
100
Time Spent On Social Networks Everyday
Less than 1 hour
1-3 hrs
More than 3 hrs
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
44/67
Page | 38
Table 6: Use of internet for -
(N=100)
Particulars Frequency Percentage
Using social networksSurfing for information
Both
2018
62
2018
62
Total 100 100
This table shows what people usually do while they are online i.e. the reason for using
internet. Some people use it only for social networking while some use it only to search
the information they need. But most of the people are interested in both, social networks
and information related websites. Though the majority of people are using it for both the
purposes, it can be seen that 1 out of every 5 individuals is only interested in social
networking which is a bad sign.
0
10
20
30
40
50
60
70
80
90
100
Use Of Internet
Using social networks
Surfing for information
Both
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
45/67
Page | 39
Table 7: Most used social networking website
(N=100)
Particulars Frequency Percentage
FacebookTwitter
Myspace
Orkut
Google+
828
1
3
6
828
1
3
6
Total 100 100
The most popular social networking website was Facebook. Facebook totally out-
numbered all other social networks with an astonishing 82% of the people. Facebooks
popularity has immensely increased in the past couple of years. Twitter was the second
most popular social networking website with 8% while Myspace, Orkut and Google+ had
even less number of users.
0
10
20
30
40
50
60
70
80
90
100
Most Popular Social Networking Website
Myspace
Orkut
Google+
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
46/67
Page | 40
Table 8: Reason for use of social networking websites
(N=100)
Particulars Frequency Percentage
Takes stress away
Networking
Playing games
20
65
15
20
65
15
Total 100 100
A question arises as to why people use social networking sites so often. A majority of
people are using them for networking i.e. connecting with old and new friends and
sharing their day to day stories. Some of the people said they use them for relieving the
stress when they are tired and some people use it for playing games.
0
10
20
30
40
50
60
70
Reason For Use Of Social Networking
Takes stress away
Networking
Playing games
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
47/67
Page | 41
Table 9: Use of social media at work or study
(N=100)
Particulars Frequency Percentage
YesNo
3763
3763
Total 100 100
This is one of the most important things to know as far as the topic is concerned
whether people use social networking sites while working and studying or not. 63% of
the respondents do not use such sites while working or studying. But around 37 people
said they use social media while working or studying which is fairly a large number.
0
10
20
30
40
50
60
70
Use Of Social Media At Work Or Study
Yes
No
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
48/67
Page | 42
Table 10: Aware of the pros and cons of social media at work
(N=100)
Particulars Frequency Percentage
YesNo
7228
7228
Total 100 100
This bar graph depicts whether the people are aware of the advantages and
disadvantages of using social media at work or not. 72% of the people said they know
about the benefits and harms of using social networks while working and the rest said
they are not aware them. It can be seen that a majority of people know about the pros
and cons of using social media at work.
0
10
20
30
40
50
60
70
80
Aware Of Pros And Cons Of Using Social media at work
Yes
No
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
49/67
Page | 43
Table 11: Social networking at work decreases productivity of people
(N=100)
Particulars Frequency Percentage
YesNo
Maybe
168
76
168
76
Total 100 100
This pie graph shows whether the people think social networking decreases the
productivity and efficiency of employees or not. 16 out of 100 said yes, using these sites
distracts the concentration of employees and affects their efficiency while 8 said they
dont think it will affect the efficiency of employees. 76% of the people are not sure
whether it will affect the employees efficiency or not. Thus, many people do not if it will
affect the employees and there should be more awareness about it.
0
10
20
30
40
50
60
70
80
Social Networking Decreases Productivity At Work
Yes
No
Maybe
7/29/2019 A PROJECT REPORT ON A Perceptional Analysis On Banning Of Social Networking Websites At Work
50/67
Page | 44
Table 12: Aware that foreign companies have banned these sites at work
(N=100)
Particulars Frequency Percentage
YesNo
5050
5050
Total 100 100
There are some foreign companies that have banned social networking websites in their
office because of efficiency concerns. This table shows whether the respondents
surveyed are aware of this fact or not. The number of people in both the categories is
equal. There are 50 people who said they are aware of this fact and 50 said they are not
aware it.
0
5
10
15
20