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`` A Project Report On “Study of Promotional activity of the course SPIC (Software Professional Incubation Centre) for Seed InfoTech among graduates in Pune” Master of Business Administration (Marketing) Submitted in partial fulfillment of the requirements for award of Master of Business Administration of Tilak Maharashtra University, Pune Submitted by Rohan Tripathi PRN: i

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A

Project Report

On

“Study of Promotional activity of the course SPIC (Software Professional Incubation Centre) for Seed InfoTech among graduates in

Pune”

Master of Business Administration (Marketing)

Submitted in partial fulfillment of the requirements for award of Master of Business Administration of Tilak Maharashtra

University, Pune

Submitted by

Rohan Tripathi

PRN:

of

Institute of Business Studies & Research, Pune

Tilak Maharastra University

Gultekdi, Pune 411037

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CERTIFICATE

CERTIFICATE OF INTERNAL GUIDE

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COMPANY CERTIFICATE

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Acknowledgement

I would like thank Seed InfoTech. For giving me an opportunity to work on this project, which

has immensely helped in gaining and developing my knowledge and experience. I would like to

thank my institute, I.B.S.A.R to provide me such a wonderful opportunity.

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I especially thank my project guide Ms Rashmi Mahajan for his valuable guidance, co-

operation and encouragement throughout the project.

I am grateful to Mr Shirish Page (Marketing Manager), for providing their valuable

thoughts and inputs throughout the project and kindly accepting our suggestion and

Recommendations.

I will always remain indebted to My Family for their constant moral support and advice, which

has helped me in every way of life. Lastly I would like to specially thank the subordinates and

my all friends for their valuable support.

Rohan Tripathi

IBSAR, Pune

Table of content

SERIAL No. TITLE PAGE No.

CHAPTER-1

1.1 RATIONAL STUDY 2

CHAPTER-2

2.1 PROJECT TITLE 4

2.2 OBJECTIVE OF STUDY 4

2.3 SCOPE OF THE STUDY 4

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CHAPTER-3

3 PROFILE OF THE COMPANY

6-14

CHAPTER-4

4. REVIEW OF LITERATURE 16-18

CHAPTER-5

5. RESEARCH METHODOLOGY

20-26

CHAPTER-6

6. DATA ANALYSIS & INTERPRETATION

28-35

CHAPTER-7

7. FINDINGS 37

CHAPTER-8

8. LIMITATIONS 39

CHAPTER-9

9. CONCLUSION& RECOMMENDATIONS

41

APPENDIX 43-44

BIBLIOGRAPHY 45

List of Table

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TABLE 6.1 DO YOU KNOW THEFULL FORM OF SPIC 28

TABLE 6.2 WHICH COURSE WOULD YOU LIKE 29

TABLE 6.3 DO YOU HAVE KNOWLEDGE OFPROGRAMMING LANGUAGES

30

TABLE6.4 ARE THIS COURSES JOB ORINTED 31

TABLE 6.5 WHAT IS YOUR EDUCATIONAL BACKGROUND 32

TABLE 6.6 WHO DID YOU NOW ABOUT SPIC COURSE 33

TABLE 6.7 ARE YOU SATISFIED WITH INDUSTRIAL PROJECT 34

TABLE6.8 THE SATISFACTION LEVEL OF JOINING SPIC 35

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List of Figures

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FIGURE 6.1 DO YOU KNOW THEFULL FORM OF SPIC 28

FIGURE 6.2 WHICH COURSE WOULD YOU LIKE 29

FIGURE6.3 DO YOU HAVE KNOWLEDGE OFPROGRAMMING LANGUAGES

30

FIGURE 6.4 ARE THIS COURSES JOB ORINTED 31

FIGURE 6.5 WHAT IS YOUR EDUCATIONAL BACKGROUND 32

FIGURE 6.6 WHO DID YOU NOW ABOUT SPIC COURSE 33

FIGURE 6.7 ARE YOU SATISFIED WITH INDUSTRIAL PROJECT 34

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CHAPTER -1

RATIONALE FOR THE

STUDY

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FIGURE 6.8 THE SATISFACTION LEVEL OF JOINING SPIC 35

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Rationale of Study

The work which was assigned to study the promotional activities of Spic course. The activities play

a greater and important role in the entire marketing effort being carried out “to generate more sales

as well as to create and maintain an image of its course”.

Thus Spic course carried out its promotional activities as a controlled and integrated program of

communication and material design to present its software course to the prospective student. It also

helps in communication the need satisfying qualities of course, to facilitate the sales and eventually

to contribute towards the profit in long range.

The tools used by Seed InfoTech for fulfilling the various purposes of its promotional activities are

the following:-

Point out collage student

To know about the latest course come in market

Advertising

To know about the different players in the market.

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Being it a very emerging and lucrative career option I opted to know all the pros and cons and

technicalities about it so planed to do a research on this course to joined seed InfoTech to do a

market research.

CHAPTER -2

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OBJECTIVE OF THE

STUDY

Title of the Project:

“Study of Promotional activity of the course SPIC (Software Professional Incubation

Centre) for Seed InfoTech among graduates in Pune”

OBJECTIVE OF THE STUDY

To know the awareness of the course.

To know about the different players in the market.

To know the market share of the company.

To build the relation ship with the new student and to follow up them, make sure that

they are satisfied with the course.

To make the customer aware of the benefits of the course.

Scope of project

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The scope of this study is pertaining to Selection of this student. The process in which both

recruitment and selection is carried on may be studied .The most important area of interest are

the latest developments done in the field of Selection. The new trends that are arising due to the

technological developments are of great interest. These new trends are of good technological

development but are also very useful and important for the process of course. By this latest

development time both of the organization as well as the candidate can be now about this course.

The new trends turn out to be good study material. The applications of this mode if done

properly it could be beneficial for the student. Thus course may be conducted as to in what best

way could the company be applied so that the student has given benefitted. Lots of motivational

tools, stress management tools, tools for recruitment and selection etc, are used in organizations.

Study of the different tools and knowing their implication is itself a wide area of study.

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CHAPTER -3

PROFILE OF THE

COMPANY

Company profile

Seed InfoTech well known as SEED, centrally located in Pune ,India was founded in 1994 under

the able shoulders of our Chairman Mr.Narendra Bar hate who have expertise in the field of

foundry Industry since Two decades . SEED InfoTech is an ISO 9001:2000 certified

organization that operates through well-defined systems and procedures.

They operate through well-defined systems and procedures. We have been relentlessly

endeavoring to provide end to end solutions to the Information Technology Industry, with our

expertise developed through the profound experience we continue contributing in training,

staffing, counseling, and consulting and software development services, to the clients globally.

With our headquarters in Pune, one of the IT hubs of India, our activities are spread over many

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locations In Maharashtra and other states in India. A formidable manpower of over 600 qualified

professionals, 30+ training locations in India, and strong association with Global Technology

leaders such as Microsoft, Cisco, Ibm, Oracle ,Red Hat, Zend, Siemens, Mcsa,Ccna,Spic etc are

undoubtedly our core strengths. Capitalizing on our strength, now we have gone global starting

from china and in the years to come, we are looking forward to going places worldwide.

Leadership that keeps Seed InfoTech in the forefront. The core strength of SEED InfoTech is a

qualified, experienced and youthful team of dynamic leaders with recognized expertise in their

respective fields of operation

History of Seed InfoTech

1994 : Inception on June 6, 1994 with Modular Training.

1995 : Corporate Training Initiated.

1996 : Establishment of Zen Soft, a software development

1997 : Channel partnership of Zen Soft with Rational now IBM Rational.

1999 : New Technologies launched – OOAD & UML.

2000 : Training started in Project Management.

2001 : Centers of Excellence in SQA, Project Management.

2001 : Started training of Software Testing.

2002 : Training Partnership with Microsoft, Red Hat.

2002 : SEED Certified Professional diploma started.

2004 : Microsoft Best Trainer award for .Net Technologies.

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2005 : Operation started in Adhere and Valhi, Mumbai.

2006 : Microsoft Gold Partnership for learning solutions.

2006 : Strategic tie-up with Bennett Coleman Company Ltd, UGS for training on PLM

domain, Launch of the Post- Graduate Diploma in Embedded Technology Tie-up with

Ideas for training solutions in Revenue Management.

Seed InfoTech Advantage

14 years of Experience in Technology Training

600 dedicated and highly skilled IT Professional with 200+ in house Trainers

1,25,000+ Students and Professional trained so far

1,00,000+ Sq. ft. of Training Infrastructure

Courses mapped with Industry Requirement

State-of-the-art IT laboratories and communication set-up

30+ Training Location across India

Strategic tie-ups with Global Technology leaders

WHY?

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There are some specific reasons behind to choose this project for working under

The Seed Infotech, They Are:

The concept which I learned in marketing subject cleared while actually working in

company.

There are lots of potential in this industry, which help me to maStrong carrier in this

industry.

Location

Seed InfoTech Ltd

 ”Panchasheel ", 42/16,

Erandawana, Income Tax Lane,

Off Karve Road,

Pune - 411004

Email: www.seedinfotech.com

Duration:

The duration of this project was 10th June2009 to 10th Aug 2009. In this

Duration, I work in Pune city.

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Seed InfoTech, Ltd. operates as training, staffing, and consulting company serving the

information technology industry. It offers training and certifications, which include corporate

programs, such as corporate training in information technology, project management, and soft-

skills; open house workshops, and management development programs, as well as individual

programs, including modular and networking courses, finishing schools – diploma programs,

software testing, and foreign languages; and certification programs, which include prometric

testing center and PMP certification. The company also provides staffing solutions, such as

permanent and contract staffing, contract-to-hire, and asse...

Seed Infotech ltd. has started initial discussions with a clutch of investors, including Bessemer

Venture Partners and Helix Investments, to sell 5% - 10% stake through fresh shares. The

company plans to set up centers in southern India and start offering new services. Seed InfoTech

MD and CEO, Narendra Barhate, confirmed the share sale plan, but said it was still in a

Preliminary stage. He said the company is targeting a turnover of INR 1 billion by 2010. The

company looking to expand into new services like distance education and also expand our

facilities in the existing format. The share placement will be one of the several steps leading to

the company's initial public offering in due course, he added. Seed InfoTech , which expects to

end the financial year 2007-08 with revenue of INR 400 million, gets about 25% of its business

from training employees of corporate clients. During this period, and many months after

instructing them during 2008, Seed InfoTech asked us to design our own 'look' and offered a

rebate us as their designers were very poor and we submitted what they call our 'skins. Since we

urgently wanted an administration and reservation system we clung on to the hope that they

might come through for us. A comparison of performance of Indian foundries with those in the

developed countries indicates that even though we are excellent in several areas, including

metallurgy, we need fast improvement in technology sphere .That will bring vast scope for

improvement in the management, productivity, capacity utilization and customer satisfaction

and to meet global competition .

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To give a leg up to fresh IT graduates, Pune-based Seed InfoTech has launched a Software

Professionals’ Incubation Centre (SPIC) that aims to churn out project-ready candidates

Announcing the launch of SPIC, Seed InfoTech said the centre will be relevant for all those

graduates and post graduates who are in the last stages of completing their academicqualification

in engineering or non-engineering. These youngsters are facing a big challenge in getting jobs, as

recruitments have frozen in majority of the IT companies till December 2009. The duration of

SPIC program would be one year, in which candidates will undergo technology orientation for 4

months and will work on live projects for 8 months, with weekends being marked for soft skills

development.

Fresh graduates were not directly employable on projects and were required to undergo an entry-

level training programme after joining an IT company. IT companies had moved from hiring

hundreds of recruits on the bench to a zero-bench policy to cut costs. At present, they are hiring

only project-ready recruits, he added. IT companies spend a minimum of Rs. 1.0–Rs. 1.5 lakh on

every recruit for training for 30-45 days before he / she is put on the project. “But today many of

The companies cannot afford that and hence, SPIC will produce project-ready recruits for the

sector without the ‘fresher’ tag”

About 25 candidates are already undergoing the one-year Rs. 80,000 specialised course at SPIC

in Pune from March 1, as per Nasscom guidelines. The company plans to train between 600

to1,000 candidates per year company said, at present, the company had IT projects from the US,

the UK and Germany where in 250 students could be accommodated. At Spic, students will

specialize in Java, J2EE programming, PHP programming, NET programming and IT

infrastructure management. In the next six months, SPIC plans to launch branches in Mumbai,

Nagpur. In added during the slowdown, up gradation of skills for laid-off techies was necessary

to keep them industry savvy. Seed InfoTech claims to have over 200 leading IT companies as its

Clients

There are some name come under Spic course

SPIC –Software Developer Track

-SPIC - Software Tester Track

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-SPIC – Network Engineer Track

-SPIC - IBM-Tivoli Admin Track

Spic Course

 

Software Developer Track

Software Tester Track

Network Engineer Track

IBM-Tivoli Admin Track

Eligibility

BE / B Tech / MCS / MCA / BCS / BSc / BCA or equivalent (Candidates appeared for final year can also apply)

BE / B Tech / MCS / MCA / BCS / BSc / BCA or equivalent (Candidates appeared for final year can also apply)

Any Graduate/ Diploma or equivalent (Candidates appeared for final year can also apply)

BE / BTech / MCS / MCA / BCS / BSc/ BCA or equivalent (Candidates appeared for final year can also apply)

SelectionProcedure

- Aptitude Test- 'C' Programming Test - Technical & Personal Interview

- Aptitude Test - 'C' Programming Test- Technical & Personal Interview

- Aptitude Test - Personal Interview

- Aptitude Test- Technical & Personal   Interview

Foundation

- Programming   Techniques- Object Oriented   Programming - Database Programming

- Programming   Techniques- Object Oriented   Programming - Database   Programming

- Hardware    Fundamentals - Networking   Fundamentals- Desktop & Server   Platforms

- Hardware  Fundamentals - Networking Fundamentals - Desktop & Server   Platforms

Specialization -Java / Microsoft .Net - Programming   Language

- Manual Testing - Test Automation - Performance

- Mail Server- Linux - Advanced Technology

- Storage Manager  Implementation - IBM Tivoli Administration

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- Web Application   Development - Advanced    Technology  - Global Certification   (SCJP/MCTS)

Testing- Advanced    Technology  - Global Certification   (HP-QTP)

- Global Certification   (MCP)

- Disaster Recovery - Advanced Technology- Global Certification (IBM   TSM)

Incubation

- Industry Practices  - Project Deployment

- Industry Practices  - Project Deployment

- Industry Practices 

- Project Deployment

- Industry Practices  - Project Deployment

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MARKETING DEPARTEMENT IN SEED INFOTECH

PURPOSE OF STUDY

When the Project Management came into Focus, we have now more devoted to develop

the technology up gradation. Then the Engineering Services Division has initiated to

provide the technology training for corporate and Institutes as well.

The main purpose of the overall study is to find out the actual acceptability of this

technology courses around the Pune, whether these only required for Engineering,

Undergraduates or some working professionals also.

And after the Market Research results have been found that tells the demand of these

technology training and create desires among the people to adapt the technology as well.

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CHAPTER -4

REVIEW OF

LITERATURE

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Review of Literature

Marketing Concept:

The marketing Concept is essentially a point of view about business. It enunciates that business

is basically a need satisfying process and that business must be managed keeping the consumer

and his need as focus. The concept prescribes that all goals of business, including profit, must be

Realized through consumer orientation and generation of consumer satisfaction.

Some definitions of marketing:

“Marketing is the performance of business activities that direct the flow of good sand services

from the producer to the consumer”

“Marketing is the economic process by which goods and services are exchanged between the

maker and the user, their values determined in terms of money prices”.

“Marketing is a total system of interacting business activities designed to plan, promote and

distribute need satisfying products and services to existing and potential consumers” .

Direct Marketing

Direct marketing is demassified marketing; it deals with customers on a one-to one basis. In

convention marketing, the marketer sells to a multitude of customers treating them as a mass; he

uses mass production, mass communication and mass distribution devices. In contrast, in direct

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Marketing, the marketer approaches the customer individually, communicates with them on a

one to one basis and even offers products that are modified to suit the requirements of the chosen

customer. In other words direct marketing relies on customized production. Even in sales

promotion measures, while conventional marketing opts for incentives on mass basis, direct

marketing opts incentive for individual basis. Direct marketing targets the individual customer

and develops its offer for him.

In direct marketing, the marketer sells to the customer directly; he reaches out to them directly;

communicates with them directly and also delivers the product directly. The marketer knows his

customer and has on his hands a specific profile of each individual customer. Direct marketing is

interactive to a large extent. For example, while mass marketing has to remain content with one

way messages, flowing from firm to the market, direct marketing enjoys the advantage of two

way communication ,between the firm and every one of the customers. In fact here both sides are

able to seek and obtain clarifications in an interactive way. Direct marketing tackles all the

component tasks of marketing such as Customer identification, product adaptation, distribution,

price negotiation, marketing communication, and sales promotion in an integrated and

compressed manner. In direct marketing it eliminates all intermediaries and handles the

consumer directly and in one action. It also reaches the product to the consumer directly.

Direct marketing facilitates delivering near perfect solutions to customer’s Problem s. As the

marketer is able to contract the customer individually, he can know exactly what the consumer

wants and make it available to him .It also supports accurate segmentation and sharper targeting

of the market, which in turns facilitates formulation of more fine tuned marketing strategie

Consumer Satisfaction

Creating and delivering better customer value is the only route by which Firms implement the

marketing concept. Customer satisfaction is the central theme of the marketing concept and it is

achieved by delivery of customer value .It is obvious that it is through its market offering that a

firm extends the benefits that he seeks from the offer and makes mental note of the total value

provided by the offer. The total weight he assigns to a product offer reflects the value he

perceives in it. The customer has to pay cost for acquiring this value. This cost includes the price

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of the product plus other elements of cost to him, economic and non economic. He is happy

when the value exceeds the cost he incurs. And, he gets satisfaction when on using the product.

He finds that the value he actually receives matches the value he assumed. The larger the value

cost, the greater is satisfaction. He compare’ s the value cost gaps of competing offers and selects

the one that gives him the best trade off .For the successful execution of marketing strategies or

for translating the strategies into meaningful purpose, it is essential to have a detailed knowledge

of the changing behavior of users of services . It is very essential that organization well be aware

of their behavior as it simplifies their task of creating and simulating demand .Users have

values, perception, preferences and a behavior pattern, which are the result of various influences.

It is important to assess both behavior pattern and users characteristics for in the recent years

users have become more discriminating in their needs for different products and brand changing.

This makes the marketers analyze their needs and identify how to improve marketing products

and communications to satisfy them.

“The benefits of conducting consumer satisfaction are significant and their impact can last long

after the results are analyzed. Consumer satisfaction surveys can be used to”

Improve brand perception

Increase loyalty and retention

Identify areas that need improvement

Identify upgrade opportunities

Test new products, services, offers and price

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CHAPTER -5

RESEARCH

METHODOLOGY

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Research Methodology

Research in common parlance refers to a search for knowledge. One can also define research as a

scientific and systematic search for pertinent information on a specific topic .In fact research is

an art of scientific investigation. a careful investigation or inquiry specially through search for

new facts in any branch of knowledge .Some people consider research as a movement, a

movement from known to unknown .It is actually voyage of discovery. According to Clifford

woody research comprises defining and redefining problem s, formulation hypothesis or

suggested solutions: collecting, organizing and evaluating data; making deductions and reaching

conclusion; and at last carefully testing the conclusion to determine whether they fit the

formulating hypothesis. The manipulation of things, concepts or symbols for the purpose of

generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction

of theory in the practice of an art. Research is thus, an original contribution to the existing stock

of knowledge making for its advancement. It is the pursuit of truth with the help of study,

observation, comparison and experiment .In short, the search for knowledge through objective

and systematic method of findings solution to a problem is research. The systematic approach

concerning generalization. As such the term research refers to the systematic method consisting

of enunciating the problem, formulating a hypothesis ,collecting the facts or data, analyzing the

facts and reaching certain conclusions either in the form of solutions towards the concerned

problem or in certain generalizations for some theoretical formulation and the formulation of a

Theory is also research.

RESEARCH OBJECTIVE:

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What is the need to conduct this research?

The main purpose of the whole study is of market research for the company’s present state of

affairs so that by findings and analysis one can make a perfect decision. Seed InfoTech ltd. has a

separate division of Engineering Services. So before moving further it is very essential to us that

we should actually know what is the Engineering Service?

The distinction that needs to be drawn here is between engineering functions and engineering

service functions. An engineering function could be auto engine manufacturing. A related

engineering service function would be auto engine. It is similar to the distinction between

manufacturing and manufacturing support services. The research has been conducted to find out

the need for these courses among the people around Pune...

Market Research

Market research is a key to the evaluation of successful marketing strategies and programmed. It

is an important tool to study buyer behaviour, consumption pattern, brand loyalty and also

forecast market changes. Market research is also used to study competition and analyze the

competitor products positioning and how to gain competitive advantage .To make market

research effective, it is important that it has a linkage with business strategy and should respond

to future or emerging scenarios in the market place.

The research Process:

Problem definition

Defining research objectives

Work out research design

Deciding on the source of data

Planning and deciding on data collection techniques.

Analyzing data

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Problem definition

This is starting point in the marketing research exercise. In problem definition, it is important to

be specific, avoid ambiguities and generalities. Care should be taken not to define problems in

too narrow a field as that may distract researcher perspective .Market research problem is

information oriented, and in contrast to Management decision , problem is narrowly defined

Once a problem is identified or recognized, it is important to understand exactly what needs to be

examined.

Statement of research objective

Once a problem is defined the next logical step is to state what the Researcher wants to achieve.

This statement is called objective. To be meaningful and help focus the researcher s attention,

these objectives should be specific, attainable and measurable.

The purpose of these objectives is to act as a guide to the researcher and help him in maintaining

a focus through the research.

Research design

Preliminary Investigation

Collection of Quantitative data

Sampling Process

Field Work

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Plan for Analysis of Data

The methodology followed for analyzing the perception and awareness etc is as

shown below.

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Preliminary Investigation

Secondary data analysisQualitative research

Collection of Quantitative data

Questionnaire DesignSurvey

Sampling Process

Target populationSample SizeSampling technique

Plan for Analysis of Data

Factor AnalysisCluster Analysis

Field Work

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Data collection:

Survey-the most common procedure is the survey. The researcher has to carefully select the

instruments and method of surveying. These methods are postal surveys, telephone survey, or

personal contact.

Tool For data collection-

Questionnaire

This is the most popular tool for data collection. A questionnaire contains questions that a

researcher wishes to ask his respondents. It is important that these questions be put in a language

the customer understands and find easy to answer .It is important that questions are unloaded to

avoid any research bias. it is also important that the information collected must be believable and

unbiased. Just as researcher bias has to be avoided. Respondent bias must also be avoided.

Data Analysis

The next stage is that of data analysis. It is important to understand that raw data has no usage in

marketing research .hence appropriate analytical tools must be used. The most elementary is the

arithmetic analysis using percentile and ratios.

Fieldwork

The survey was conducted keeping in mind the different age group from different back ground .it

was directed to know the tendency of the students towards this course as well. For that I

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demarcated my area (already specified that was Pune) into different small areas...i.e. Kothrud,

camp, aundh, khadki , balewadi ,chinchwad, hadapsar, shivaji nagar…….

In first phase of my survey I went to the colleges of different streams. I met with the students

over there land briefed about the course and then got the questionnaire filled. In other category of

colleges was engineering colleges, as Pune is well known for technical education .I went there

also and took their view about Spic course that, what they think of about this emerging field.

There I could meet with technical back ground students too.

Sources of data

There are mainly two sources of data-

Primary

Secondary

.

Primary data was collected with the help of:

Questionnaire: A prepared questionnaire has been given to the respondent to get the

information. This method helps in collecting the inner view of the respondent & their

suggestions about the course.

Personal Interviews: Personal interview was conducted. A mixed type of questions was

asked.

Secondary data was collected with the help of:

The advantage of economics of time and cost. It offers the benefit of convenience to the

researcher.

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In addition to this direct advantage secondary data offer a solution to the research

problem.

Sample Size

Sample size for the study was for the only Pune city of the Total 100

Scope of Research

Competitors

Brand awareness

Customer Behavior

Data analysis is a process of gathering, modeling, and transforming data with the goal of

highlighting useful information, suggesting conclusions, and supporting decision making.

Data analysis has multiple facets and approaches, encompassing diverse techniques under a

variety of names, in different business, science, and social science domains. Data mining is

a particular data analysis technique that focuses on modeling and knowledge discovery for

predictive rather than purely descriptive purposes.

Data integration is a precursor to data analysis, and data analysis is closely linked to data

visualization and data dissemination. The term data analysis is sometimes used as a

synonym for Data modeling.

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CHAPTER-6

DATA ANALYSIS &

INTERPRETATION

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Data analysis and interpntion

In order to extract the meaningful information from the data collected through questionnaire an

analysis of data is done using bar graphs, pie charts.

Table 6.1

Do you know the full form of Spic?

ANALYSS:

60% of the respondents for yes, 30%of respondents for no and 40%of them respondent don’t

know.

INTERPRETATION:

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Yes 60%

No 30%

Don’t now 10%

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Most of the student were know Spic course.

Table 6.2

Which course would you like to prefer?

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Software Developer Track 22%

Software Tester Track 14%

Network Engineering Track 38%

Ibm Tivoli Admin Track 26%

ANALYSS:

22% of the respondents for software developer, 14% of respondents for

software tester, 38% of them respondent network engineering and 26% of

respondents lbm Tivoli

INTERPRETATION:

Most of the student was respondents for network engineering course.

Table 6.3

Do you have knowledge of

programming languages

Yes 85%

No 15%

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ANALYSS:

85% of the respondents for programming languages, 14% of respondents for programming

languages, 38% of them respondent programming languages and 26% of respondents

programming languages

INTERPRETATION:

Most of the student was respondents for programming languages.

Table 6.4

Are these courses job oriented?

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Yes 64%

No 36%

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ANALYSS:

64% of the respondents for Job oriented and 36% of the respondents for Job oriented

INTERPRETATION:

Most of the student was respondents for this are Job oriented course.

Table 6.5

What is your educational back ground?

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Technical 64%

Non-Technical 36%

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ANALYSS:

64% of the respondents for technical and 36% of the respondents for non-technical

INTERPRETATION:

Most of the student was respondents for technical back ground.

Table 6.6

How did you get know about these Spic course?

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Advertisement 53%

Internet 24%

Friends 12%

College notice 11%

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ANALYSS:

53% of the respondents for advertisement, 24% of respondents for internet, 12% of them

respondent friends and 11% of Respondents College notice

INTERPRETATION:

Most of the student was respondents for advertisement.

Table 6.7

Are you satisfied with Industrial project?

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Yes 55%

No 45%

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ANALYSS:

55% of the respondents for Yes, 45% of respondents for no.

INTERPRETATION:

Most of the student was respondents for Industrial project

Table 6.8

The satisfaction level of joining Spic?

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satisfied 79%

Un satisfied 21%

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ANALYSS:

79% of the respondents for satisfied, 21% of respondents for unsatisfied.

INTERPRETATION:

Most of the student was respondents for satisfied for Spic course

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CHAPTER-7

FINDINGS

FINDING

The data collected from the customer give an understanding into various aspects. It helps us to

identify the scope of seed InfoTech in Pune and reason as to how people are aware of the course.

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Major inferences drawn from the collected data are as fallows

Seed InfoTech not provide service according to the need of customers

Company take more time to provide service in comparison to others company

Company not pays proper attention to solve the problems of customer

Due to service and course problems customers are switching to other company

New customer are more interested in seed InfoTech but older one are very few

In many area of Pune company not have possibility

Due to their brand name company has good reputation in market but due to service

problems its image keep on going down

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CHAPTER-8

LIMITATION

Limitation

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It was assumed that the information given by the respondents is authentic and best of

their knowledge

Some of the view given was completely views by customers as they were in a hurry and

were not considered in the data analysis

The result of the study is applicable to the survey area only

Time and Money is also one of the important limitations

Dull process and unwilling respondent also affect the result of the study

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CHAPTER-9

CONCLUSION

&

RECOMMENDATION

Conclusion of the Study

It can be said that seed InfoTech has created its image in a very short period in Pune.

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It is attracting the customers with its course. Most of the student satisfied with company

service

This satisfaction can be concluded by the response of customer in the questionnaires, day

by day

Recommendation

There should be more efficient planning for satisfying customer need

Attractive offers should be given time to time, to increase customer’s interests

There should be good discount for the student

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Appendix

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Questionnaire for target customer’s expectation:

Please fill this questionnaire and help us in finding target customer’s expectation from the firm.

Please select the option which according to you is most suitable:

1. Do you know the full form of Spic?

(a) Yes (b) No

2. Which course would you like to prefer

(a) Software developer track (b) Software tester track (c) Network engineering track

(d)Ibm Tivoli admin track

3. Do you have knowledge of programming languages?

(a) Yes (b) No

4. Are these course job oriented?

(a) Yes (b) No

5. What is your educational back ground?

(a) Technical ( b) Non Technical

6. How did you get know about these Spic course?

a) Advertisement (b) Internet (c) Friends (d) College notice

7. Are you satisfied with Industrial project?

(a) Yes (b) No

8. The satisfaction level of joining Spic?

(a) Satisfied (b) Un satisfied

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Name:…………………………..…

Address:……………………………

Contact No:…………………….….

Email:…………………………….

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BIBLIOGRAPHY

REFERENCES

Some important websites:

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www.google.com

www.justdial.com

www.seedinfotech.com

www.cfd-online.com

www.engineeringservicesoutsourcing.com

www.siemens.com

www.autodesk.com

www.dte.org

www.linkdln.com

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