A project on BC

8/9/2019 A project on BC

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A project on

Business Communication



Definition

Communication is a process of sending message by one person to

another person through some proper channel so that message can

be understood by others

Business Communication is encompasses a variety of topics,

including Marketing, Branding, Customer relations, Consumer

behaviour, Advertising, Public relations, Corporate

communication, Community engagement, Research &

Measurement, Reputation management, Interpersonal

communication, Employee engagement, Online communication,

and Event management

It is closely related to the fields of professional communication

and technical communication



Communication Process



Communication Barriers

Physical Barriers

Language

Emotions

Lack of Subject Knowledge

Stress

Noise

Distortion

Non-verbal communication

Problems in the message Lack of communication skills

Information overload



To overcome barriers to communication Eliminating differences in perception

Use of Simple Language

Reduction and elimination of noise levels

Active Listening

Emotional State

Simple Organizational Structure

Avoid Information Overload

Give Constructive Feedback

Proper Media Selection



Listening skills

Requires concentration and energy Involves a psychological connection with the speaker

Includes a desire and willingness to try and see things from

another's perspective

Requires that we suspend judgment and evaluation

Nonverbal:

Giving full physical attention to the speaker;

Being aware of the speaker¶s nonverbal messages;

Maintaining eye contact

Verbal:

Paying attention to the words and feelings that are being expressed;

Using reflective listening tools such as paraphrasing, reflecting,

summarizing, and questioning to increase understanding of the

message and help the speaker tell his story.



Communication CompetenceIt is a situational ability to set realistic and appropriate goals and to

maximize their achievement by using knowledge of self, other,context, and communication theory to generate adaptive

communication performances.

Communicative competence is made up of four competence areas:

Linguistic

Discourse Strategic

Sociolinguistic

Competence includes a number of important attitudes and abilities:

Commitment and good faith

Empathy

Flexibility

Sensitivity to consequences

Adeptness







High-context Culture Low-context Culture

1 Implicit communications such

as non-verbal and subtlesituational cues are

extremely important,

Communication is more explicit and

relies heavily on words to conveythe meaning

2 Verbal communication are given

greater sanctity

Commitments are written.

3 Knowledge is situational,

relational.

Knowledge is more often

transferable

4 Decisions and activities focus

around personal face-to-face

relationships, often around a

central person who has

authority.

Task-centered. Decisions and

activities focus around what

needs to be done, division of

responsibilities.

5 Saudi Arabia, Japan Switzerland, United States,Germany



Ethnocentrism

Ethnocentr ism is the tendency to believe that one's ethnic or

cultural group is centrally important, and that all other groups are

measured in relation to one's own

The ethnocentric individual will judge other groups relative to hisor her own particular ethnic group or culture, especially with concern

to language, behavior, customs, and religion

These ethnic distinctions and sub-divisions serve to define each

ethnicity's unique cultural identity



Greet Hofstede·s model

Power Distance

The degree of inequality among the people that are viewed equitably is

known as power distance. It focused on how a society deals with the fact

that people are unequal in physical and intellectual capabilities. Power

Distance in Malaysia is highest while it is lowest in the case of Austria,

Scandinavia and the Dutch countries

Uncertainty Avoidance

It refers to the lack of tolerance for ambiguity and the need for formal

rules. It measures the extent to which people feel threatened by

ambiguous situations. Greece, Poland and Japan are the most

uncertainty avoidance societies and thus lifetime employment is

common while Singapore, Denmark and India are the least uncertainty

avoidance societies and thus the job mobility is common in these

countries



Individualism Collectivism

1 The tendency of people to lookafter themselves and theirimmediate familys interest aloneis termed as Individualism

The tendency of people to belong togroups and to look after each otherin exchange of loyalty is termed ascollectivism.

2 Such societies have strong ethics,promotions are based on meritsand involvement of the employeein the organizations is primarilycalculative.

Such societies do not have suchcriteria.

3 Ability to be independent

considered to be a key criterionfor success in such societies.

The interest of group have

precedence overindividual interest

4 Example of such countries areUSA, France.

Examples of such countries arePakistan, Singapore,Malaysia.



Masculinity Femininity

1 In masculine societies ,the

dominant values emphasize workgoals such as earnings,advancement, success andmaterial belongings.

In feminine societies ,the dominant

values are achievement of personalgoals such as quality of life, care forothers and friendly atmosphere

2 In masculine societies, people liveto work

In feminine societies, people work tolive

3 Examples of such countries areJapan, Austria, Italy and US.

Examples of such countries areSweden, Norway, Netherlands andDenmark.

4 Sex roles are highly distinguished Sex roles were less sharplydistinguished and there is littledifferentiation between men andwomen in the same job



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A project on BC