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Daniel G. Newman, President, MapLight
A joint project of:
Unique visitors in 2014:
728,000
About 10% of voters
For 2016:
• Primary & general elec8ons • Complete modern redesign
• Free to partners
Lessons learned: • Use real data in mockups • “What do you expect to happen?” • Test in pieces • 3 to 5 users per batch • MulOple rounds
[email protected] Daniel G. Newman