Presented byDHRUVA JYOTI SHARMA GUWAHATI

CONTENTSy Definition of Family y Types of family y Functions of family y Family Decision Making y Family Decision Roles y Family Decision Conflict y Variables affecting family y Family Influence Strategies y Styles of Influence Behaviors y Children and Family Decisions y The Family Life Cycle y Conclusion

WHAT IS FAMILY

A family is a group of two or more persons related by blood, marriage, or adoption who reside together.

TYPES OF FAMILYNuclear Family

Extended Family

FUNCTIONS OF FAMILY

Economic well-being: Providing financialmeans to its dependents

Emotional support : The provision of emotionalnourishment (including love, affection, and intimacy) to its members

Suitable family lifestyles : Family lifestylecommitments, including the allocation of time, greatly influence consumption patterns.

Family-member socialization :This process consistsof imparting to children the basic value and modes of behaviour consistent with the culture.

Family Decision Making determines.. what products should

be bought which retail outlet to use how and when products are used who should buy them

ROLES OF FAMILY MEMBERS IN FAMILY DECISION MAKING Influencer

Decision roles

Buyer

Product Involvement And Utility Interpersonal Needs Responsibility

Power

VARIABLES AFFECTING FAMILY

Structural Variable Sociological Variable

Structural Variable..y The age of

the head of the family

y Martial status y Presence of

children status.

y Employment

Sociological Variable

Cohesion

Adaptability

Communication

Six Common Types of Family Influence Strategiesy Expert y Legitimate y Bargaining y Reward/Referent y Emotional y Impression Management

DYNAMICS OF HUSBAND-WIFE DECISION MAKINGHusband Dominated

Joint

Wife Dominated Autonomic

Role of Children in Family Decision MakingTactics used by Children to influence their Parents:

Pressure Tactics Upward Appeal Exchange Tactics Coalition Tactics

Role of Children in Family Decision Making cont Ingratiating Tactics Rational Persuasion Inspirational Appeals Consultation Tactics

FAMILY LIFE CYCLEThe Traditional Family Life Cycle includes 5 stages: Stage 1: Bachelorhood Stage 2: Honeymooner Stage 3: Parenthood Stage 4: Post parenthood Stage 5: Dissolution

Fig: Traditional Family Life Cycle

In real life, this situation is, of course, a bit more complicated. For example, many couples undergo divorce. Then we have one of the scenarios:

Divorced parents frequently remarry, or become involved in other non-marital relationships; thus, we may see

Here, the single parent who assumes responsibility for one or more children may not form a relationship with the other parent of the child.

Integrating all the possibilities discussed, we get the following depiction of the Family Life Cycle:

CONCLUSION