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Presentation By: Joe Apfelbaum

What is marketing?

mar·ket·ingNoun: The action or business of promoting and selling products or services.

Understanding Marketing

By 2016, more than half of the dollars spent in US

retail will be influenced by the web.

Understanding Marketing

Marketing is simply a series of tests to see

what works.

A Practical Approach to Marketing

What are you marketing goals?

Your marketing goals may deal with many different elements of your business

1) Do you want people to buy something?

2) Do you want people to do something?

3) Do you want people to become aware of something? 

Online Marketing Strategies

What is your strategy to achieve your goal?

• What is the budget?• How much time do you have? • What are obstacles that you will face?

Measuring Results

Did your marketing strategy work?

• What will you be measuring?• How do you know if you are successful?• What will change do if you don’t meet your goals?

Inbound VS Outbound Marketing

7 Marketing Strategies

Seven Marketing Strategies

• Event Marketing• Content Marketing• Direct Mail• Email Marketing• Social Marketing• Search Engines• Video Marketing

Lets discuss 7 Popular marketing strategies.

Event Marketing

• People love to go places and do things…

• Engage people to come to your organization

• Make events fun a memorable

• Special energy when people are in the same room.

How Many Events Do You Do a Month?

Content Marketing

• Blog to build positive brand name recognition 

• Blogging allows your humanize your organization

• Blogs generally rank really well in SEO

• Prove that you’re an expert in your field!

Do you have a blog? It’s easy to start one!

Direct Mail

• Because of technology people are getting less mail.

• Mail has a long shelf life

• You need to be smart about who you send mail to

• You must measure your results

Nothing like holding something in your hand

Email Marketing

• Hotmail , Yahoo Mail and Gmail together account for well over 1 billion users.

• 90% of the trillions of email messages are spam or viruses.

• 77% of us want to get marketing messages via email

•  36% of all emails are opened on a mobile device

We Like Email; We Send Email; We Want Email. (And There’s a Lot of Spam.)

Email Marketing

Social Media

• Facebook• Linkedin• Twitter• Pinterest

91% of online adults use social media regularly.

•Facebook•Linkedin•Twitter•Pinterest•Google Plus

Search Engine Marketing

What is your search engine marketing strategy?

•Google AdWords•SEO – Is it FREE?•Local Search•Other Search Engines•Does it really matter?

Online Video

• Video engages people• Most people are visual• A picture is worth a thousand words

84.4% of the U.S. Internet audience viewed a video online.

The duration of the average online content video was 6.1 minutes.

Videos can help you get noticed!

Today, video is quickly becoming the preferred method of communication on corporate websites. Combining stunning visuals with text based information, you can create an engaging and interesting web site.

Questions, Comments, Concerns?

Quick Recap

A Practical Approach to Marketing

• What is Marketing?• What are my Goals?• What are my Strategies?• How will I measure results• 7 Marketing Strategies

Online Marketing Webinars

Come to our FREE Online Marketing Webinars to Learn More

AjaxUnion.com/Webinar

Thank you!

• Video Marketing: Tips, Trends, and Best Practices — Presented By: Ajax Union & And Now Media — Nov. 15 1 p.m. – 2 p.m. EST 

• Professional Prospecting: LinkedIn Optimization Strategies – Nov 19. 12 p.m. -- 1 p.m. EST

• Through The Filter: Mobile Marketing Trends With Instagram – Nov 27 12 p.m. – 1 p.m. EST

Check out our Pre-recorded Webinars and Marketing eBooks!

AjaxUnion.com/eBooks

Questions, Comments, Concerns?