A Plan for the Salem A Plan for the Salem Avenue Peace CorridorAvenue Peace Corridor

Shared DestinyShared Destiny

Strategic Plan Steering CommitteeStrategic Plan Steering Committee

Jule Rastikis, Salem Avenue Business Assoc.Jule Rastikis, Salem Avenue Business Assoc. Treva Jenkins, Community of Peace GardenTreva Jenkins, Community of Peace GardenTMTM

Steve Makovec, Jane Reece Neighborhood Assoc.Steve Makovec, Jane Reece Neighborhood Assoc. Fred Holley, City of Dayton Landmarks Com.Fred Holley, City of Dayton Landmarks Com. Dan Lesage, Real Living Realty ServicesDan Lesage, Real Living Realty Services Fred Arment, International Cities of PeaceFred Arment, International Cities of Peace Mary Wenning, WSU, Urban AffairsMary Wenning, WSU, Urban Affairs

Purpose of the Strategic PlanPurpose of the Strategic Plan

Identify overarching goals to guide Identify overarching goals to guide redevelopment along Salem Avenueredevelopment along Salem Avenue

Identify specific strategies/actions to Identify specific strategies/actions to achieve those goalsachieve those goals

Strategic Planning ProcessStrategic Planning Process

Vision(Shared Destiny)

Assessment(Strengths/Weaknesses)

Outcomes/Actions(Goals, Objectives, Strategies, Actions)

Feedback(Focus Groups, Town Hall)

Values and VisionValues and Vision

Shared ValuesShared Values ProsperityProsperity Safety and SecuritySafety and Security Quality of LifeQuality of Life CommunityCommunity StewardshipStewardship

VisionVision To Empower Salem Avenue’s Neighborhoods in a To Empower Salem Avenue’s Neighborhoods in a

Shared Destiny of PeaceShared Destiny of Peace

MissionMission

To establish Salem Avenue and its To establish Salem Avenue and its adjacent neighborhoods as a Community adjacent neighborhoods as a Community of Peace by intentionally cultivating of Peace by intentionally cultivating prosperity, security, and safety, prosperity, security, and safety, community and quality of life—A Shared community and quality of life—A Shared DestinyDestiny

StrengthsStrengthsStability Core of home owners and businesses that desire to

remain in the area

Arts Legacy Legacy of the corridor’s rich artisan history includes the home of Helen Steiner Rice and the Jane Reece studio

Location Central to downtown, major interstates, area hospitals, service

organizations, museums, and other amenities

Public Transit Access RTA bus lines that service the corridor and surrounding neighborhoods

Dedication Individuals and businesses dedicated to improving the area

Anchor Institutions Include Grandview Hospital and Good Samaritan Hospitals, the DAI, the Masonic Center, and area churches that provide leadership, employment, and services to area residents/businesses

Shovel Ready Properties

May be bundled to accommodate large commercial, residential, open space or mixed use developments

Historic Housing Stock/ Neighborhoods

Unique housing stock in unique neighborhoods lends stability and desirability to the area’s housing market providing a competitive advantage

Population Diversity Demographic, social, and economic diversity not found in other areas of the city or in surrounding suburbs

WeaknessesWeaknessesPoor Visual/Aesthetic Quality Poorly maintained storefronts, infrastructure, streetscape

Traffic FlowSalem Avenue is designed to quickly move folks to a final

destination outside the corridor

Lack of Green SpaceLack of green space as destinations along the corridor and

potential loss of existing green space

Lax Enforcement of Traffic Laws Unsafe conditions for both motorists and pedestrians

Absence of On-Street ParkingHinders business expansion and negatively affects attempts

to attract new businesses to the corridor

ApathyLack of broad participation in redevelopment efforts by

residents and businesses

Reality/Perception Area is UnsafeActual and perceived crime and safety issues deter residents

and businesses from relocating to area

Vacant or Poorly Maintained Storefronts, Commercial/ Residential Properties

Fosters “broken window” cycle of disrepair

Diminished Police Presence Due to Funding

Heightened concern regarding actual and perceived crime along corridor

No Coordinated Regional Marketing Strategies

No unified marketing strategy establishing the corridor as a destination

Lack of Unifying Common VisionFocus is on individual organizations, groups, etc. instead of

presenting a unified front

Inadequate Mix of Retail & Services to Meet Local Demand

Local demand for goods and services remain unmet

Loss of Key Area BusinessesLoss of leadership, jobs, and economic activity; vacant

buildings; existing businesses no longer meet local demand

Opportunities/ThreatsOpportunities/ThreatsOpportunities  

I-75 ImprovementsRiverview will connect to Great Miami Blvd. and provide

better access to neighborhoods

Federal and State Recovery Programs

Neighborhood Stabilization for demolition; Land banking for vacant property management

International Cities of Peace & Peace Museum Initiatives

Including Dayton Peace Trail

City of Dayton InitiativesHomeowner and homebuyer assistance, demolition and

deconstruction, among others

Collaborative Partnerships Wright Dunbar, Downtown Dayton, etc.

Challenges  

Depressed State/Local Economies

High unemployment, vacancy rates, etc.

Restricted Financial Markets for Small Businesses/Mortgage Loans

Tightening of financial markets and loan restrictions may make it difficult to finance business expansion, home purchases, improvements, etc.

Trends in Regional Population/Business Loss

Trends suggest region (Dayton and suburbs) will continue to lose population

Three Fundamental GoalsThree Fundamental Goals

Establish Salem Avenue and its neighborhoods as a Establish Salem Avenue and its neighborhoods as a Community of Peach by intentionally cultivating Community of Peach by intentionally cultivating prosperity, security, safety, community and quality of prosperity, security, safety, community and quality of life—A shared destinylife—A shared destiny

Build and strengthen relationships and coalitions Build and strengthen relationships and coalitions along and beyond the corridor by focusing on our along and beyond the corridor by focusing on our shared destinyshared destiny

Transform Salem Avenue and its neighborhoods into Transform Salem Avenue and its neighborhoods into a regional destination that acts locally to meet both a regional destination that acts locally to meet both local and regional demand for goods and serviceslocal and regional demand for goods and services

Goal 1. Establish Salem Ave. as the Goal 1. Establish Salem Ave. as the Region’s Peace CorridorRegion’s Peace Corridor

OBJECTIVES STRATEGIES   

A. Create an organizational structure and a governing body to facilitate implementation and ensure accountability

Establish an executive council modeled on the Downtown Dayton Partnership organization

B. Establish the Communities of PeaceTM

garden and farmers market development as a catalyst for future growth

Gain support for the Communities of PeaceTM garden and farmers market development from neighborhood residents and city and institutional leaders

Secure an appropriate site for the Communities of Peace garden and farmers market development

Acquire financial support to develop and operate the Communities of Peace garden and farmers market

C. Improve both perceptions and realities regarding area safety and security along the Peace Corridor (Salem Avenue)

Explore and implement initiatives such as Weed and Seed and Community Policing

Increase engagement of residents and businesses in collaborative efforts with the Dayton Police Department

Recharge Neighborhood Watch groups and programsPartner with the city to increase demolition and code

enforcement to reduce vacant and abandoned buildings

D. Develop and implement a sustainable beautification plan that improves the Corridor’s aesthetic appeal and unifies the Salem Avenue streetscape

Engage civic groups, youth organizations and other local stakeholders to develop a beautification plan

Use talents of local artisans to enhance beautification strategy

Partner with neighboring communities and corridors on integrated regional beautification strategies

Enhance green space along the corridor and within neighborhoods

Goal 2. Build and Strengthen Goal 2. Build and Strengthen RelationshipsRelationships

OBJECTIVES STRATEGIESE. Increase civic engagement and

collaboration among residents and business owners

 

Engage stakeholders in conversations around the type of development that should be promoted along Salem Ave.

Expand and maintain social networking, including appropriate tools and websites

Emphasize shared destiny and local action

F. Partner with Wright-Dunbar, North Main Street, area institutions and others on initiatives designed to promote and improve Dayton’s West Side

Co-sponsor regional eventsCoordinate and leverage initiatives

and marketing efforts

G. Spotlight the historic and cultural significance of current destinations and create new ones

Document and promote area’s historic significance and cultural heritage

Establish a Salem Corridor bikeway and walking tour

Sponsor coordinated neighborhood tours and events that showcase the area’s legacy

 

Goal 3. Transform Salem Ave. into a Goal 3. Transform Salem Ave. into a Regional DestinationRegional Destination

OBJECTIVES STRATEGIES

H. Promote local business growth and development that meets both local and regional demand for goods and services

Create financial opportunities for local redevelopment or expansion

Foster a buy local ethicPartner with state and local

economic development agencies to attract new businesses

I. Develop a rollout plan that embraces diversity, and work to develop an understanding of shared destiny between stakeholder groups

 

Establish a positive, inclusive, regularly scheduled communications regarding the COPTM garden development, Peace Corridor initiative, beautification efforts, etc.

Your FeedbackYour Feedback

Focus Group QuestionsFocus Group Questions

Have we missed any key elements for Have we missed any key elements for success?success?

How do we create a sense of “shared How do we create a sense of “shared destiny” for this community initiative?destiny” for this community initiative?

What else is needed to transform Salem What else is needed to transform Salem Avenue to a Corridor of Peace?Avenue to a Corridor of Peace?