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T H E T A R G E T M A R K E T
C-level and other key executives within state-wide science, technology and supporting businesses who are aware of (or can be made aware of) business pain they suffer which can be solved by improved business practices and resources.
C H A L L E N G E
In the past, marketing the value of the Arizona Technology Council itself (events, exposure, advocacy and resources) was often overlooked. They were challenged with gaining relevance and recognition in the local community and showing the global reach and value of the entire Council. They also needed to bring all of the sub brands of the Council (mostly different signature events or event series, such as a weekly ‘Lunch and Learn’ program) under the Council’s umbrella without diluting the brand.
S T R A T E G Y
The Technology Council is a place for people and companies to connect and grow locally in Arizona, as well as a way of connecting Arizona companies with the global community. To get a good understanding of the brand, we familiarized ourselves with all sub brands, events and collateral. The logo design as well as all new branded collateral reinforce the concept that the Arizona Technology Council is a place to connect and grow. Patterns and textures represent the fast paced, organized, and beautiful nature of technology. The imagery implies movement and abstract connections. The nodes in the logo represent connections that the Council creates and this concept is carried through all designs.
T E S T I M O N I A L
“working with miss details design has brought the council to a new level of creativity and strategy. with enhanced focus on the value of the council as opposed to simply branding specific events, miss details design has helped establish aztc as the representative organization for the needs of technology businesses in arizona.”
arizona tech council
The Arizona technology Council is Arizona’s premier trade association for science and technology companies. The Arizona Technology Council was established in 2002 and was founded to connect, represent and support the state’s expanding technology industry.
aztechcouncil.org
Arizona Tech Council
T H E C L I E N T
602.633.4332 missdetails.com branding with sense.
new logo
sub brands
aztechcouncil.org
TECHSMARTVOTEA PLACE TO CONNECT AND GROW
2012
A PLACE TO CONNECT + GROW
[email protected] 602-343-8324
aztechcouncil aztechcouncil
The premier trade association for Arizona's science and technology companies.
new business identity
aztechcouncil.org
one renaissance square • 2 n. central ave • suite 750 • phoenix, az 85004 • 602.343.8324 • [email protected]
1.602.343.8324 108
@aztechcouncil 1.480.467.8251 aztechcouncil
• • •
steven g. zylstra sc.d. (hon.)president + ceo
one renaissance square • 2 n. central ave • suite 750 • phoenix, az 85004
602.343.8324 x 101t
602.343.8330fe [email protected]
@aztechcouncil c 480.353.9277 aztechcouncil
aztechcouncil.org
a place to connect + grow
one renaissance square • 2 n. central ave • suite 750 • phoenix, az 85004
®
B R A N D I N G C A S E S T U D Y
”
“
R E S U L T S
The overall result of the rebrand is a sense that the Council is forward thinking, modern and tech savvy.
The designs are unique to Arizona without being cliche and bring a fresh and memorable look to this 10 year old Council. Membership has grown since the new branding strategy and identity were implemented. Feedback from members previously engaged with the Council has been overwhelmingly positive. Having the sub brands woven into the overall brand identity helps the Council reinforce to its member its ownership of its signature events and initiatives.
new moodboard
Patterns and textures represent the fast paced, organized, but beautiful nature of technology. The images of a metal grate and connected shapes are visuals of networking, whether that of people or computers.
Imagery consists of extreme angles and close ups of people and objects, implying movement and direction, while mirroring the color palette. To incorporate the southwest, images of Arizona sunsets and silhouettes make a nice backdrop and images of An-telope Canyon imply movement and energy, but with a calming tone.
technology
Words that Evoke Feeling of Brand
Logo Elements
Designer notes
current
arizona fast pacednow
southwesternmodern
Primary Palette Secondary Palette
Pantone 158 C c47m0y94k0c0m0y0k70
Patterns and Textures
Photography
Social Media
Design Elements
Typography
THIS IS A HEADER EXAMPLETahoma Regular
This is a subheader exampleTahoma Regular
This is a caption or footnote example
Tahoma Regular
This is an alternate header exampleTahoma Regular
Page content text example. Osto dolorei uribust, te re, siminctem aperum re duciisque iderrum cus verfers persped quam que elluptat. • Bullet point example
Tahoma Regular
Large body of text example.Osto dolorei uribust, te re, siminctem aperum re duciisque iderrum cus verfers persped quam que elluptat. Rerum et eos magnimporero cusanihil inusam explabo.
Century Schoolbook Regular
copyright miss details design 2012
Arizona Technology Council | mood board | brand personality | 2012
®
Take a fresh look and watch us grow with you as we continue to offer you membership benefits that will bring you closer to meeting your business goals.
take a fresh look
We exist to help science and technology companies of all sizes and stages succeed. By serving as the principal point of connection, the Arizona Technology Council can help you build global partnerships to grow locally, get your innovations noticed and stay ahead of the curve.
connect + grow
Whether you’re a part of a start-up, emerging or well-established company in Arizona, we offer resources designed for you to gain insight, education, and connections. In addition to our networking opportunities, public policy support and professional development programs, our members receive exclusive discounts on products and services and are provided numerous opportunities to get the word out about their unique value.
one renaissance square • 2 n. central ave • suite 750 • phoenix, az 85004
aztechcouncil.org
602.343.8324
@aztechcouncil
aztechcouncil
new ads
premier sponsors
platinum sponsors
aztechcouncil.org
visionary sponsors
aztechcouncil.org
®
www.oneilprint.com
Welcome to Phoenix.
We exist to help science and technology companies of all sizes and stages succeed.
@aztechcouncil aztechcouncil
aztechcouncil.org
Local companies have a global audience.
Is your company in the spotlight?
new signage
602.633.4332 missdetails.com branding with sense.
®
B R A N D I N G C A S E S T U D Y
We invite you to contact us and see what Miss Details can do to transform your brand. Soluptatatiae vel iur, tent latus dolestius qui in con nossum venis excerferrum illorumet voluptisi officit officilis estrum faccus ut aspit endelit laccus commolo raepudi piendit volum quostio.
C O N T A C T U S
