A partnership first of it’s kind, engaging and entertaining successful influencers while placing an innovative vehicle at the forefront. Stay uncompromised.

Execution InsideHook delivered a fully integrated program which included native advertising, experiential events, social media interaction, and a dynamic responsive microsite we call it The Road Uncompromised - highlighting the innovative technologies under the hood and reminding “new luxury” consumers A3 powers their uncompromised lifestyle.

The Road Uncompromised Strategy

Insight Both InsideHook and Audi are always looking for innovative ways to connect with and cater to the “new luxury” consumer. With the re-launch of A3 into this hyper-competitive space, InsideHook created a two phase campaign which placed A3 top of mind for these consumers.

InsideHook tapped Chicago Bulls Toni Kukoc and Bill Cartwright to host a group of 150 influencers, friends of the Audi brand, and engaged readers at an exclusive NCAA Sweet 16 viewing party. Audi A3s and respective brand representatives were on-site giving guests demos of the car features. To build on social media gamification, we presented a face-o! between two di!erent "teams." Each "team" had five unique elements and we encouraged guests to vote on the best one via social media using #stayuncompromised.

Phase I: March Madness NCAA Viewing Party

A Partner Hook was sent to our Chicago readers announcing the opportunity to attend this exclusive event through social media by asking them to tweet about their most uncompromised experience.

InsideHook, together with eight local Chicago Audi dealerships introduced the new Audi A3 with a Chicago-style road trip that made stops at some of the Windy City’s notable hotspots. InsideHook is proven to be a huge influence among our readers. When it comes recommendations, they take action. Readers were encouraged to join InsideHook at an iconic destination – and DOZENS did.

Phase II Social Media Influencer Program

The road trip was documented through Twitter and Instagram from @InsideHook using #AudiA3 and #paidmydues. The launch event came to a close at the final stop with an intimate concert from performer M.I.A.

InsideHook published a beautiful microsite that lives on insidehook.com documenting di!erent “uncompromised” road trip itineraries around Chicago to experience during spring/summer for readers to enjoy regardless of who you are with. All content was made sharable on social media.

The Road Uncompromised Dynamic Responsive Microsite

Social Media A3 Launch Event •  Facebook- "Road Trip" photo album -1.7k reached, 678

clicks, 9 likes •  Event preview post - 2.3k reached, 40 clicks, 6 likes •  Twitter - 14 tweets, 4.6k reach per •  Instagram- 16 posts, 224 Total likes, ~1k unique users

reached March Madness Event •  Facebook - Photo album - 1.3k reached, 2.3k clicks (yes, you

read that right), 6 likes •  Twitter - 9 tweets, 4.5k-5.4k reach per •  Instagram - 5 Posts, 77 total likes, ~1k unique users reached

Supporting Media March 19th Chicago Partner Hook - click to view Emails Sent: 21,398 Open Rate: 18% Total Clicks: 269 CTR: 1.26% Event Landing Page - click to view Write-ins: 98

By the Numbers