A Paper Titled :

SUDANESE EXPERIENCE SUDANESE EXPERIENCE

2013

PRESENTED BY : MUTASIM FADUL

Manager General Of Public National Sudanese Radio Corporation

�� TheThe informationinformation visionvision whichwhich controlscontrols thethe mediamedia messagemessageinin SudanSudan throughthrough itsits variousvarious organs,organs, wherewhere SudanSudan radioradiowaswas placedplaced onon top,top, thisthis visionvision waswas basedbased entirelyentirely toto itsitsdistinguisheddistinguished cultureculture thatthat reflectsreflects thethe richrich varietyvariety ofof itsitsgeographygeography ,, environmentenvironment andand ethnicityethnicity ..

�� MoreoverMoreover SudanSudan waswas placedplaced onon toptop ofof AfricanAfrican countriescountries inintermterm ofof languageslanguages wise,wise, sincesince thethe totaltotal numbernumber ofof Sudan'sSudan'sspokenspoken languageslanguages cancan reachreach moremore thanthan threethree hundredhundred..spokenspoken languageslanguages cancan reachreach moremore thanthan threethree hundredhundred..

�� SudanSudan radioradio respectsrespects thisthis ethicethic andand culturalcultural componentscomponentsandand hashas absorbedabsorbed themthem allall whenwhen designingdesigning itsits programs,programs,soso thisthis isis whatwhat makesmakes itit thethe mostmost effectiveeffective widewide spreadspread andandfriendlyfriendly mediamedia inin thethe countrycountry..

Sudanese Experience

�� SudanSudan radioradio waswas awareaware ofof thethe vastvast andand variedvaried geographicalgeographical

areaarea thatthat affectsaffects --nono doubtdoubt --thethe peoplespeoples behaviorbehavior andand wayway

ofof life,life, soso itsits hashas investedinvested itit toto adoptadopt aa commoncommon discoursediscourse..

�� AA discoursediscourse wiselywisely mademade toto respondsresponds andand reflectsreflects thethe

culturalcultural production,production, whichwhich variedvaried accordingaccording toto itsits

components,components, andand thenthen broadcastsbroadcasts itit toto thethe wholewhole

population,population, takingtaking fromfrom eacheach societysociety toto thethe othersothers inin anan

easyeasy languagelanguage thatthat cancan bebe understoodunderstood toto everyevery communitycommunityeasyeasy languagelanguage thatthat cancan bebe understoodunderstood toto everyevery communitycommunity

eveneven inin thethe borderborder areasareas ,, wherewhere peoplepeople shareshare socialsocial andand

culturalcultural linkslinks andand enjoyenjoy thethe peacefulpeaceful cohabitationcohabitation ..

Sudanese Experience 3

�� AccordingAccording toto thisthis conceptconcept thethe radioradio messagemessage isis designeddesigned toto

emphasizeemphasize thethe highhigh valuesvalues ofof societysociety throughthrough anan

interactiveinteractive programprogram reflectingreflecting thethe spiritspirit ofof thethe people,people,

highlightinghighlighting theirtheir socialsocial concerns,concerns, leadingleading toto aa strongstrong linklink

betweenbetween societysociety andand itsits politicalpolitical leadersleaders..

�� ThisThis waswas easilyeasily bebe achievedachieved byby whomwhom usingusing ofof thethe

supportingsupporting technologytechnology ee..gg.. TelephoneTelephone andand (MENOS)(MENOS) ..

Sudanese Experience 4Ministry of communication

�� HistoricallyHistorically SudanSudan radioradio playedplayed AA leadingleading rolerole ininunitinguniting thethe nationalnational andand patrioticpatriotic feelingsfeelings ofof thethe peoplepeoplegivinggiving accessaccess toto allall communitiescommunities andand inin allall locallocal languageslanguagesuntiluntil AA commoncommon speakingspeaking tonguetongue waswas createdcreated (Omdurman(Omdurmanlanguage)language) ,, givinggiving thethe platformplatform toto publicpublic singerssingers alsoalsocreatedcreated spiritualspiritual linkslinks whichwhich waswas developeddeveloped inin toto radioradioprogramsprograms whichwhich inin turnturn developeddeveloped intointo specializedspecialized radioradioservicesservices ::servicesservices ::

�� ee..gg.. NationalNational UnityUnity && RadioRadio PeacePeace RadioRadio beingbeing thethe mostmostrecentrecent servicesservices toto dealdeal withwith cultureculture constructionconstruction andandmaintenancemaintenance ofof peacepeace inin allall majormajor languageslanguages inin SudanSudan..

ThisThis dependsdepends onon interactiveinteractive programprogram usingusing telephonetelephonefieldfield programsprograms forfor citiescities andand villagesvillages makingmaking useuse ofof fieldfieldcorrespondentscorrespondents viavia thethe technicaltechnical facilityfacility ofof thethe (( MENOS)MENOS)thatthat linklink thethe statesstates toto thethe centercenter..

Sudanese Experience 5

�� TheThe mostmost importantimportant objectivesobjectives ofof thethe radioradio workwork inin SudanSudan

isis whatwhat conformconform withwith thethe conceptconcept ofof peacepeace buildingbuilding unityunity

andand developmentdevelopment whichwhich areare quotedquoted inin fivefive itemsitems::

Sudanese Experience 6

� 1. ExpandingExpanding thethe meansmeans ofof contributioncontribution toto hailhail thethe

valuevalue ofof sharingsharing andand encouragingencouraging communicationcommunication

inin makingmaking AA radioradio messagemessage throughthrough programprogram thatthat

engulfengulf ethnicethnic culturalcultural andand linguisticlinguistic mosaicmosaic..

Sudanese Experience 7

2.2. GreatGreat attentionattention toto womenwomen anan children'schildren's programsprograms andand

effectiveeffective sectorssectors inin societysociety..

3.3. MotivationMotivation ofof allall societiessocieties toto workwork andand produceproduce soso asas toto

realizerealize developmentdevelopment whichwhich isis essentialessential inin peacepeace andand

stabilitystability operationsoperations..stabilitystability operationsoperations..

Sudanese Experience 8

4.4. AcceptingAccepting thethe cultureculture ofof thethe other,other, byby presentingpresenting thethe

culturalcultural productionproduction fromfrom communitiescommunities toto thethe wholewhole

populationpopulation fromfrom allall communitiescommunities toto thethe wholewhole populationpopulation..

5.5. ParticipatingParticipating inin thethe remedyremedy ofof remnantsremnants ofof wars,wars,

catastrophescatastrophes andand displacementdisplacement..catastrophescatastrophes andand displacementdisplacement..

Sudanese Experience 9

�� AA centralcentral corporationcorporation linkedlinked verticallyvertically andand horizontallyhorizontally

withwith statesstates radio,radio, directeddirected andand specializedspecialized onesones ..

�� ToTo realizerealize thesethese objectivesobjectives manymany radioradio servicesservices werewere

establishedestablished accordingaccording toto thethe followingfollowing skeletonskeleton..

Sudanese Experience 10

National Radio Building

Chart and Language Sudan National Broadcasting Corporation Services

Sudan Radio

Sudanese Experience 11

Youth & Sports

Common

Language

African Service

All Languages

European Service

English French

Peace Radio

Local Language

General

Program

Common

Language

Community

Radio

10 Station

All Languages

16 Private Radio19 Radio States

Tight Cooperation WITH

�� BasedBased onon whatwhat hadhad beenbeen saidsaid SudanSudan radioradio remainsremains

committedcommitted toto itsits steadfaststeadfast visionvision inin emphasizingemphasizing thethe

conceptconcept ofof buildingbuilding peacepeace ,, unityunity ,, developmentdevelopment ,,conceptconcept ofof buildingbuilding peacepeace ,, unityunity ,, developmentdevelopment ,,

partnershippartnership andand encouragingencouraging communicationcommunication withwith specialspecial

carecare toto sectariansectarian activitiesactivities andand programsprograms relatedrelated toto

developmentdevelopment whetherwhether itit isis socialsocial oror economiceconomic..

Sudanese Experience 12