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A new vision
for a self-describing world
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V0.2 © 2015 Commercially restricted www.thewhollysee.com
Elevator Pitch
What? • Make image & video content
understandable to computers • Remote, line-of-sight
identification of people, objects, vehicles, etc.
How? Why?
BA166
BA166
BA166AF1321
ArshavinBeckhamDr Who
Pediatrician
• Develop a smart spectral camera + tagging system for remote ID
& characterization
• Enable machines to understand what they look at
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The Solution
M a r i a
Tags
• Spectrally coated films, dyes, stickers
Camera
• Hyper-spectral video imager
Software
• Object recognition & analytics
Spectrally coded alphabet
A
B
C
• Tags encode information in
spectral domain
• Smart camera decodes &
identifies tags
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Market Opportunity
• Indoor personnel tracking & security
• Airport security (to grow from $20bn to $45bn by 2018)
• Remote industrial sensors for construction & assembly
• Camera + tags + processing/analytics solution
ALERT!Non-Schengen passenger
in Schengen zone!
WARNING!Passenger in wrong
terminal
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Prospective customers / partners
ID & Security Pigments & tags
Sensors Machinery & Construction
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http://www.polytec.com/us/http://www.monarchinstrument.com/index.htmlhttp://www.beisensors.com/index.htmlhttp://www.frederickscom.com/index.tplhttp://www.hexagonmetrology.us/http://www.google.co.il/url?sa=i&source=imgres&cd=&cad=rja&uact=8&ved=0CAgQjRwwAA&url=http://careers.dupont.com/jobsearch/&ei=xCyiVfKVI4KV7Aax25KQDA&psig=AFQjCNH5-q-gooqzcMNODd8Als9HzZbg4w&ust=1436778052653941http://www.ppg.com/http://www.faro.com/en-us/
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Proof of concept Develop technology demonstrator in incubator
like Technion
Proof of concept
Technology Partnership
Industrial Products
Consumer Products
Technology Partnership Develop technology with strategic
partner, e.g., tag pigment manufacturer
Industrial Products Sales of tag + camera + software system to
large customers in security or sensors
Consumer Products Reduce cost for entry into mobile & IoT
consumer markets – sales of hardware + tag URL allocation
2022
2016
2017
2019
Business Model
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Prototype Demo
Videos on YouTube showcasing real-time object recognition &
tracking in different scenarios
Winter tyre
Rapid Park
pass
Handicapped
driver
Judy Moody
Female / White
DoB: 01/01/80
ID# 02224456
Height: 168cm
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Project plan
• 18-month project to build proof-of-concept demo • MS Project
plan available with task dependencies & critical path •
Milestone showcasing real-time object recognition & tracking
in
different scenarios
Rolled-up project summary
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Company Name Presentation
Business development, photonics, lasers, optics, thin films,
spectroscopy
Dan Yanson
CEO
Avraham Yoffe
Software, VP R&D
Vlad Rinsky
Engineer / Researcher
Our Team
Image analysis, data encoding, compression
Lab work, optics, experiments
linkedin.com/in/dyanson linkedin.com/in/avyoffe
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Testimonials
“Nice technology. Seems like a technology searching for a
problem… .”
William Burgess VP Power Technology, Inc.
“This technology may be too far ahead of its time... Expanding
on exact go to market strategy would be helpful... lead customer
feedback...”
Mark Wippich
LightWave Advisors, Inc.
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Pre-seed idea verification stage complete
• Concept & technology study performed
• Hyperspectral tag imaging experiments carried out
• US Patent application filed
• Technical workplan & budget prepared
Profile raising / PR activities
• Start-up competition at International Congress of Imaging
Science (ICIS), Tel Aviv, 2014
• Pitching at SUN - Start-Up North, Karmiel, 2014
• Reached semi-finals at Start-Up Challenge / SPIE Photonics
West, San Francisco, USA, Feb. 2015.
Project status
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Contact Info
http://istart.org/startup-idea/it/thewhollysee
http://www.thewhollysee.com
Thank You
[email protected]
[email protected]
http//angel.co/thewhollysee
(+972) 52 750 4961
(+972) 50 977 0231
https//www.crunchbase.com/organization
/thewhollysee
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http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.gograph.com/stock-illustration/www-icon.html&ei=EiN3VbPuIczW7Aa6gYHACg&bvm=bv.95039771,d.ZGU&psig=AFQjCNH4GDupgyNvrVrLvz78-Ogv4H30Zg&ust=1433957497607206
